City Council Workshop
Regular MeetingOakdale, MN · September 24, 2024
Minutes
WORKSHOP MINUTES
OAKDALE CITY COUNCIL
SEPTEMBER 24, 2024
The City Council held a workshop on Tuesday, September 24, 2024 at Oakdale City Hall, 1584
Hadley Avenue North, Oakdale, Minnesota. The meeting began at 6:00 PM.
Present: Acting Mayor Jake Ingebrigtson
Council Members: Noah Her (virtual)
Andy Morcomb
Susan Willenbring
City Staff Members: Jake Foster, Assistant City Administrator
Sara Ludwig, City Clerk
Brian Bachmeier, Consulting City Engineer
Andy Gitzlaff, Community Development Director
Nick Newton, Police Chief
Lori Pulkrabek, Communications Manager
Kyle Stasica, Finance Director
Kevin Wold, Fire Chief
Others Present: Juan Esquivel, Guest (Council Candidate)
Kari Moore, Guest (Council Candidate)
Absent: Mayor Kevin Zabel
Christina Volkers, City Administrator
Council Member Her stated that he is attending the meeting virtually from the Radisson Hotel
Duluth – Harborview.
FUTURE OF THE ACORN AWARD
City Clerk Sara Ludwig explained that this discussion pertains to the future of the Acorn Award
for 2025 and beyond.
In response to Council Member Morcomb’s question about the number of nominations that
were made by Council Members, Ms. Ludwig stated at least half, if not more.
Council Member Willenbring shared her desire to keep the City Council as the Acorn Award
Committee, but look for ways to engage the community to submit nominations. In her opinion,
the City Council should not submit nominations.
Acting Mayor Ingebrigtson mentioned that photos be submitted as part of the nomination
process. Ms. Ludwig noted that currently it is optional to submit nomination photos, but it
could be a requirement in the future.
WORKSHOP MINUTES
SEPTEMBER 24, 2024
PAGE TWO
Council Member Morcomb stated that advisory body members could be asked to submit
nominations. Acting Mayor Ingebrigtson added that each advisory body could take a turn on a
yearly basis and be tasked with submitting nominations.
Council Member Her was supportive of continuing with the Acorn Award, but noted that it was
cumbersome to visit all of the nominated properties. He was also supportive of requiring
photos with the nomination. Council Member Willenbring noted that it might be difficult to
require photo submissions.
To recap, Ms. Ludwig clarified that the City Council would remain as the Acorn Award
Committee, but that the advisory bodies would be tasked with submitting nominations. The
Council was in agreement.
Council Member Willenbring would like to explore ways to better engage the community to
solicit nominations.
Ms. Ludwig asked if the nomination period should open up earlier, or stay open longer. The
Council was comfortable with the timing of the nomination period, but was open to keeping it
open longer.
Council Member Her suggested using a rating system as part of the nomination form so that
it is quicker to fill out. Council Member Willenbring added that having less written comments
makes sense for the rating worksheets as well.
Council Member Morcomb pointed out that SeeClickFix could be an option as a way to make
submitting nominations easier for residents especially when it comes to photo submissions.
Assistant City Administrator Jake Foster offered to look into this as an option.
MANAGEMENT DISCUSSION – COMMUNICATIONS MANAGER
Communications Manager Lori Pulkrabek reported that the Communications Division is a
team of two, herself and Communications Specialist Sara Quinnell.
Ms. Pulkrabek highlighted several items from the Council Memorandum including the creation
of a special 50th anniversary logo, the installation of the video conferencing systems, and
upgrading the City Hall digital sign to a cloud-based technology.
Ms. Pulkrabek also went over ongoing and upcoming projects including the upgrading of
Council Chambers AV equipment, the creation of a monthly internal newsletter, and the
triannual creation of the Oakdale Update newsletter.
In response to Acting Mayor Ingebrigtson’s question about whether the City’s social media
traffic is in line with comparable cities, Ms. Pulkrabek confirmed, and stated there are times
when traffic spikes but it is usually tied to a specific post or event. She also confirmed that
Facebook has higher traffic than the other social media sites.
WORKSHOP MINUTES
SEPTEMBER 24, 2024
PAGE THREE
In response to Council Member Willenbring’s question about the cost of social media
accounts, Ms. Pulkrabek stated that Twitter/X is the only account the City pays for.
Council Member Willenbring noted that the Monday Morning Minute Facebook metrics have
decreased from 2023 to 2024 and was unsure of the reason.
Council Member Morcomb asked for further details of the planned upgrades in the Council
Chambers. He suggested having a light that Council Members use to indicate they would like
to speak. Ms. Pulkrabek said that the current plans include monitors being placed inside the
dais so as not to be seen. Additionally, the AV equipment inside the control room is due for an
upgrade.
In reference to the possible logo and brand refresh, Council Member Willenbring said that she
likes the current brand colors.
In response to Council Member Morcomb’s question about the Local Sales Tax campaign, Ms.
Pulkrabek stated that staff are following the same campaign formula as 2022. The social
media campaign will start approximately one month before Election Day.
Council Member Her requested additional signage or promotion of the City-Wide Clean Up
Event in future years as some residents were not aware of it.
ADMINISTRATION UPDATE – ASSISTANT CITY ADMINISTRATOR JAKE FOSTER
Mr. Foster reported that updated materials from the Strategic Planning sessions will be sent
to the Council in the next week or two.
COUNCIL TOPICS
Acting Mayor Ingebrigtson mentioned a letter written by an outside city council member to a
neighboring city council regarding a disagreement in policymaking. He encouraged the Council
to think about how they might respond if such a letter were sent to them.
In response to Council Member Willenbring’s question about whether or not there will be a
trail from the Oakdale Commons site to Hy-Vee, Community Development Director Andy
Gitzlaff said that the details are still being worked out, but it was a condition of approval. He
added that the project will be completed in the next month or two.
Council Member Willenbring brought up the possibility of having a translation service available
to staff when assisting non-English speaking residents.
In response to Council Member Willenbring’s question, Chief Newton confirmed that it is legal
to live trap animals in Oakdale, but there are guidelines that must be followed. He added that
it is hard to enforce the guidelines if illegal behavior is not reported.
WORKSHOP MINUTES
SEPTEMBER 24, 2024
PAGE FOUR
Council Member Morcomb mentioned the possibility of a feedback mechanism for businesses
regarding the licensing process. Specifically, as it relates to established business owners in
good standing, he suggested that they go through the licensing process every other year to
avoid a process that may not be needed in those cases.
Council Member Her announced that this will be his last City Council meeting. He thanked the
City Council for their guidance and friendship, and City staff for their positivity and support. He
asked that Council continue to explore turf volleyball courts in parks. The Council thanked
Council Member Her for his service.
ADJOURNMENT
The workshop was adjourned at 6:39 PM.
Respectfully submitted,
Sara Ludwig, City Clerk
Agenda
AGENDA
City Council
Workshop Meeting
September 24, 2024
Hadley Conference Room
6:00 PM
6:00 PM Future of the Acorn Award
6:15 PM Management Discussion – Communications Manager
6:30 PM Administration Update – Assistant City Administrator Jake Foster
6:35 PM Council Topics
6:50 PM Adjourn for Regular Meeting
COUNCIL MEMORANDUM
To: Honorable Mayor and City Council
From: Christina M. Volkers, City Administrator
Date: September 10, 2024
Subject: Future of the Acorn Award
BACKGROUND
At the January 23, 2024 City Council workshop, the Council discussed the current Acorn Award process
and determined that the City Council would take on the role of the Acorn Award Committee for 2024, with
the future of the award to be discussed at a future workshop. At this time, the 2024 Acorn Award process
has been completed. It would be timely for the Council to discuss the future of the Acorn Award for 2025
and beyond. For reference, the current process is outlined below.
Current Process
Starting in May each year:
• City staff schedules a one-hour tour with the City Council to visit the winning properties for a future
date in early August.
• Nominations are accepted from June 1st through June 30th through the City’s website. The
nomination form does not require property owner name or phone number, and can be submitted
anonymously. There are three nomination categories: Business/Commercial, Public, and
Residential. All nominations need to be visible from a public street. City staff promotes the
nomination period via the City’s social media pages and with a newsflash on the City’s website.
• As nominations are submitted, City staff reaches out to the property owners via mail to inform
them of the nomination and ask if they are willing to be considered for the award.
• Currently, properties that have previously won cannot be considered again for at least five years
after winning; and preference may be given to properties that have not previously won an Acorn
Award.
• City staff then prepares rating forms for the Acorn Award Committee members to use during the
two-week judging period. The rating forms and nomination tracker are sent to the Committee
members in early July. The Acorn Award Committee visits and rates the nominated properties that
have agreed to participate. Once all the rating sheets have been returned, City staff compiles them
into a single document.
• In late July, the Committee reviews the nominations and ratings at a workshop meeting and selects
a winning property in each category. The winning property owners are notified of the next steps.
• Winning property owners are provided an Acorn Award sign to be placed on the property for a few
weeks, a scheduled visit from the City Council and photo opportunity, and an invitation to attend
a future City Council meeting to receive a certificate of recognition.
• In August, City staff updates the Acorn Award page on the City’s website with the winning
properties, in addition to acknowledging them on the City’s social media pages, and in the Oakdale
Update newsletter.
COUNCIL DIRECTION REQUESTED
Staff is requesting that Council discuss the current Acorn Award process and provide feedback for the
future of the Acorn Award program.
Attachment
Acorn Award Nomination Form
COUNCIL MEMORANDUM
To: Honorable Mayor and City Council
From: Lori Pulkrabek, Communications Manager
Date: September 24, 2024
Subject: Management Discussion – Communications Manager
BACKGROUND
Discussion will be held with Communications Manager Lori Pulkrabek to discuss items of interest and
projects with an opportunity for Council to ask questions regarding the Communications Division.
Below are some topics for discussion as time allows:
• Completed Projects Since Last Discussion on October 10, 2023
o Created special 50th anniversary logo for use throughout 2024
o Updated the City Brand Style Guide
o Updated materials for consistency in branding
o Recreated and updated 2040 Comprehensive Plan
o Designed, purchased, and facilitated hanging of Summerfest light pole banners
o Coordinated videos through Suburban Cable Commission to cover events, including the
Indoor Market, Jane Klein Memorial Spring Planting, Farmers Market, Pop-Up Splash Pad,
Summerfest Parade, Summerfest, Community Picnic, Ladders and Squads, Night to Unite,
Touch A Truck, Family Fun Flatables, Santa Firetruck Visit, and Winter Wonderland
o Researched and coordinated the installation of the video conferencing, collaboration, and
presentation systems in the Hadley and Oak conference rooms
o Facilitated park naming contest for new City park in Willowbrooke development
o Coordinated groundbreakings and ribbon cuttings for City projects, including the
Willowbrooke Commons groundbreaking and upcoming grand opening, and the upcoming
groundbreaking for the new Public Works facility
o Upgraded City Hall digital sign to cloud-based technology
o Created graphics for indoor video signage in City Hall, including on-going updates of graphics
for City Cable Channel 16
• Ongoing Activities and Projects
o Produce Monday Morning Minute weekly videos
o Create Oakdale Update newsletter (three per year)
o Maintain OpenGov online forms, add new forms, develop renewal processes, and create
training materials for new staff on-boarding
o Cultivate, schedule, and share City information via social media
o Update the City website regularly with new events and information
o Design materials and documents for various departments as needed
• New Activities and Projects
o Facilitate Local Sales Tax campaign for two City questions on the General Election ballot
o Oversee the community survey planned to go out to residents this fall
o Work on a logo and brand refresh in conjunction with the water tower painting project
Attachment
2023 and 2024 communications analytics
2023 Website Analytics
January February March* April May June July August September October November December
Users 9,897 8,885 3,982 10,429 10,864 15,152 12,587 10,606 11,026 10,159 10,247 12,052
New Users 8,802 8,346 3,827 9,665 9,975 13,973 11,409 9,467 9,699 8,824 8,919 10,741
Sessions 13,667 11,828 5,751 16,101 16,176 20,085 18,121 15,969 16,276 14,688 14,463 16,428
Sessions per user 1.38 1.33 0.92 1.54 1.48 1.33 1.44 1.51 1.68 1.45 1.41 1.36
Acquisition Users
Pageviews 30,779 29,866 15,077 37,679 38,464 41,738 33,632 31,351 32,776 26,851 26,409 26,106
Organic 63.70% 57.30% 57.80% 57.96% 64.19% 63.00% 58.14% 69.14% 64% 60.36% 59.47% 48.17%
Direct 25.10% 26.00% 26.90% 28.01% 24.60% 19.87% 23.21% 25.06% 28.31% 35.15% 28.09% 36.51%
Social 7.70% 11.70% 7% 7.60% 6.29% 6.49% 15.01% 2.52% 5.70% 2.51% 8.68% 12.50%
Referral 3.50% 5.00% 6.27% 5.15% 5.70% 12.27% 3.62% 4.53% 4.26% 2.79% 3.46% 2.70%
Page view % Page view % Page view % Page view % Page view % Page view % Page view % Page view % Page view % Page view % Page view % Page view %
Page 1 Home Page Home Page Home Page Home Page Home Page Home Page Home Page Home Page Home Page Home page Home page Home Page
14.56% 25.94% 24.46% 24.16% 23.39% 23.14% 23.82% 24.77% 23.61% 25.72% 25.31% 21.63%
Page 2 Employment Employment Search Search Search Parade Civic Alerts Search Payments Payments Payments Winter Wonderland
Top 3 Views
3.28% 2.91% 4.69% 5.18% 5.15% 5.49% 5.85% 4.87% 10.72% 9.58% 7.71% 11.10%
Page 3 Recreation Recreation Licenses/Permits Recreation Licenses/Permits Search Search Building Permits Search Utility Billing Search Payments
2.76% 2.57% 3.40% 3.82% 3.81% 4.53% 4.54% 3.49% 4.14% 4.06% 4.51 5.76%
Note for March:
With SSL certficate change and change in Google Analytics platform, no data was collected March 1 to 18.
Collection restarted for oakdalemn.gov on March 19
2024 Website Analytics
January February March April May June July August September October November December
Users 10,424 11,489 15,980 12,567 15,044 21,467 14,709 14,073
New Users 9,231 10,563 14,717 11,491 13,871 20,295 13,367 12,561
Sessions 15,250 15,271 21,666 18,160 20,795 29,951 20,241 18,955
Sessions per user 1.46 1.33 1.47 1.45 1.38 1.4 1.38 1.35
Acquisition Users
Pageviews 29,281 32,415 39,767 39,868 41,865 55,991 42,004 38,651
Organic 62.07% 54.84% 52.21% 68.02% 60.90% 65.10% 66.88% 68.89%
Direct 31.19% 37.78% 38.04% 25.59% 32.62% 25.51% 23.46% 21.71%
Social 4.31% 4.84% 5.66% 3.48% 2.51% 2.98% 6.81% 5.01%
Referral 4.41% 3.53% 3.48% 4.49% 3.47% 8.05% 3.09% 3.77%
Page 1 Home Page Home Page Home Page Home Page Home Page Home Page Home Page Home Page
21.22% 17.98% 16.02% 18.04% 16.30% 13.66% 17.30% 16.22%
Page 2 Payments Payments Civic Alerts Employment Search Summerfest Search Search
Top 3 Views
6.45% 4.70% 5.90% 5.17% 4.43% 9.77% 4.31% 4.01%
Page 3 Search Search Payments Search Employment Parade Employment Employment
4.52% 4.10% 3.50% 4.19% 3.88% 6.46% 3.40% 3.35%
2023 Facebook Analytics
January February March April May June July August September October November December
Page Reach 51,011 17,961 21,150 25,097 21,149 92,041 62,341 46,164 29,031 21,301 29,496 85,777
Page Visits 3,475 2,377 3,252 3,392 3,066 10,397 5,740 3,188 3,785 2,585 3,323 4,459
Page New likes 63 35 45 43 39 68 81 56 44 36 40 65
Post Reach/Impressions 105,829 52,459 82,971 105,354 91,146 205,640 163,222 72,082 64,261 66,423 66,826 131,691
# of Posts 30 25 31 40 40 58 44 34 34 39 32 32
Reactions/Engagements 1,852 896 1,446 1,487 1,662 3,275 2,176 887 1,242 883 917 1,762
Link Clicks 352 870 1,230 1,085 1,080 1,619 1,449 208 194 496 756 417
Content
Comments 250 142 157 127 106 351 235 65 153 87 94 224
Shares 116 69 91 131 147 192 260 85 55 80 163 107
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Top 3 Posts - Reach
Post 1 Plowing Jan 4 Hwy 120 Meeting CM Her Swearing CD Specialist Scam Alert Medallion Finders 4th Street Closed FM Canceled Photo Contest 10th St Bridge i-94 closure New Bridge
40,174 11,052 11,311 7,894 (paid) 6,948 55,073 22,413 14,248 9,314 7,101 11,875 66,423
Post 2 Scam alert Skating rinks open Photo Contest Engineering Tech summer concert Photo contest Police Shooting NTU Photos Drive Electric Ice Rink Job PW Asst Job Police Job
6,574 3,830 9,476 7,714 (paid) 4,568 10,722 20,192 5,843 6,817 6579 (paid) 6,653 (paid) 7,578 (paid)
Post 3 Council Vacancy Detective Hager 2nd Park Survey Rec Programs Open Seasonal maint Parade route I94 Lane Closure Drought Warning TAT Recap Police Job Ice Rink Job Coffee with Cop
5,208 2,842 5,345 5,184 4,457 (paid) 10,339 13,047 3,620 5,180 6,006 (paid) 5,482 (paid) 6,722
Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid Ad reach Paid Ad Reach Paid Ad Reach Paid Ad Reach Paid Ad Reach
6,198 5,736 20515 9508 3269 0 6,175 9,129 3,661
2024 Facebook (City Page) Analytics
January February March April May June July August September October November December
Page Reach 24,055 42,996 21,458 43,007 25,328 33,762 37,162 51,553
Page Visits 3,303 3,600 5,154 5,263 3,400 9,611 5,637 5,022
Page New likes 34 55 82 83 52 90 93 89
Post Impressions 74,120 91,130 81,444 131,448 81,626 112,679 89,880 88,760
# of Posts 39 32 34 41 38 55 51 36
Reactions 1,091 608 997 852 1,386 1,521 1,071 1,303
Link Clicks 659 686 419 360 420 671 542 240
Content
Comments 221 90 173 229 127 250 261 132
Shares 138 166 117 346 113 156 126 103
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Top 3 Posts - Reach
Post 1 Park Naming I694 Update 2-20 4th St Const Meet Up Spot Police Week WashCo Const Deto Park Survey 15th St Const LE
9,496 23,900 9,637 24,276 7,089 8,457 9,961 14,798
Post 2 Acct Tech (paid) I694 Update 2-15 Standoff Release Coyote 2 Police position (pai Bandshell 50th PD Comm Service 50th Old Vehicles
9,196 11,987 8,470 13,958 5,881 7,290 9,907 8,864
Post 3 I-94 Ovnt Closure Season Maint (paid) Photo Contest Summer Rec (paid) Spring Tree pics CSO video/position Summerfest Recap Shop with Cop
6,918 10,323 7,067 6,995 5,504 6,887 8,615 6,993
Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid Ad reach Paid Ad Reach Paid Ad Reach Paid Ad Reach Paid Ad Reach
5,037 9,317 0 9,129 6,269 10,111 134 813
2023 Twitter Analytics
January February March April May June July August September October November December
# of Tweets 15 26 33 35 36 42 20 30 26 28 25
Impressions 3,452 2,776 3,662 3,899 4,367 6,725 4,341 3,204 3,134 2,774 2,893 2,680
Engagements 152 74 145 121 158 266 146 80 71 70 116 89
Engagement Rate 3.00% 1.50% 3.10% 2.70% 2.90% 2.50% 1.90% 1.60% 1.20% 1.40% 1.90% 2.30%
Link Clicks 28 14 35 29 31 95 34 13 14 22 21 23
Content
Retweets w/o comment 5 6 6 2 3 9 2 0 1 5 4 3
Likes 37 12 22 14 53 34 20 18 20 18 18 20
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Post 1 Espen Grdbreak Snowfall reminders 3-6 MMM Tornado Drills MMM 5-29 Steering wheel lock Lad/Sqd photos MMM 8-7 TAT promo Mayor for Day Bridge Rib Cut MN Deed
187 211 432 271 181 209 438 195 236 367 225 300
Top 3 Tweets - Post 2 MMM First Little Inspirations 3-13 MMM 4-10 MMM Stan Tree Recog Sat. Summerfest 7-17 MMM MMM 8-21 SPACC Award Police Job Hwy 120 close Fire Santa
187 169 253 224 169 209 261 160 171 182 217 176
Impressions
Post 3 Rinks Closed City Closed Snow EMC Rain Gardens Red Flag 4-13 MMM 5-22 Lagoon Oath NTU Reg 50+ Social State of City MMM 10-23 I-94 closure Dec 4 MMM
165 145 165 185 162 180 209 158 149 158 141 135
Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement %
Post 1 Council Vacancy Spring Cleaning 3-20 MMM No open burning BREA Clue #1 1-94 closure I-94 Lane closure State of City Street Sweep Bridge Rib Cut CC Holiday msg
16.49% 9.52% 15.73% 11.95% 11.56% 16.29% 17.04% 9.09% 8.05% 5.77% 16.89% 11.22%
Top 3 Tweets - Post 2 Central Bark Hwy 120 Meeting Tree Giveaway Tree Giveaway Hydrant flush Clue #2 Devo Map MMM 8-28 MMM 9-18 Leaf Disposal Firetruck Santa Temp Parking
11.36% 7.89% 9.21% 9.45% 8.33% 13.53% 16.85% 7.19% 5.88% 5.49% 7.21% 8.69%
Engagement %
Post 3 Arson Fire MMM 2-27 Gold line meeting Tree update Summer Concert Clue #3 MMM 7-3 Honey Bee Day MMM 9-25 Police Job I-94 closure Budget Approved
10.11% 6.38% 8.89% 8.33% 7.69% 10.47% 9.29% 6.45% 5.88% 4.94% 7.09% 6.60%
Note: Twitter changed to "X" in late July which brought changes in algorithm as well as number of tweets that could be viewed per day. In August, you must have a Pro
X account for certain features. There were also changes in August to analytics available.
2024 Twitter/X Analytics
January February March April May June July August September October November December
# of Tweets 34 26 29 34 28 25 34 30
Impressions 2,958 2,237 80,342 3,539 3,075 3,392 3,656 2,846
Engagements 98 68 1,203 134 133 171 138 105
Engagement Rate 2.50% 2.50% 1.60% 1.80% 1.90% 5.00% 3.80% 3.70%
Link Clicks 23 27 72 28 27 35
Content
Retweets w/o comment 3 2 9 10 3
Likes 23 13 40 18 23 20 19 17
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Post 1 Rink Openings I694 Update 2-15 Standoff Release MMM April 8 WashCo Circulator Parade Closure CC Filing dates NTU Photos
278 276 77,697 225 502 154 283 125
Top 3 Tweets - Post 2 Eastside Rink Fire Truck CC Neighbor Watch Coyote 2 Mitchell Oath Overnight 694 ClosureHadley Gas Leak 5th St Const LE
126 145 234 223 408 147 225 101
Impressions
Post 3 MMM Jan 8 MMM Feb 12 Hwy 120 closure Coyote 1 Police Week MMM 6-24 NTU Registration ONP Trail Closure
122 102 146 181 149 129 187 96
Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement % Engagement %
Post 1 FD Oath BREA Visits MMM March 25 MMM April 15 Mitchell Oath
11.96% 9.30% 11.01% 11.34% 8.82%
Top 3 Tweets - Post 2 Acct Tech Park Naming Indoor Garage Sale Watermain break MMM 5-20
10.17% 7.69% 10.52% 8.66% 6.54%
Engagement %
Post 3 I94 Ovnt Closure MMM Feb 12 MnDot Meeting Arbor Day Photo MMM 5-6
8.24% 4.90% 7.41% 7.41% 6.12%
Note: X changed the way analytics are accessed and archived, as well as types of stats available, in June
2024 Facebook (Recreation Page) Analytics
January February March April May June July August
Page Reach 19,419 20,786 28,518 22,193 4,754 19,447 10,216 9,224
Page Visits 884 659 930 597 1,271 1,188 780
Page New likes 17 20 32 107 9 57 59 35
Post Reach/Impressions 43,970 35,065 53,872 45,278 8,135 32,578 14,560 15,059
# of Posts 19 10 17 21 19 25 30 22
Reactions/Engagements 337 339 413 296 62 308 219 243
Link Clicks 50 65 91 747 32 226 73 27
Content
Comments 25 27 30 19 1 26 30 15
Shares 54 52 39 18 21 38 26 22
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Top 3 Posts - Reach
Post 1 IM Jan 13 (paid) IM Feb 10 (paid) IM March 23 (paid) Indoor Garage (paid) Summer Reg Open 5k shirt register (paid) FM 7-3 FM 8-5
20,132 19,165 24,534 31,022 1,987 16,915 1,945 2,439
Post 2 IM Jan 27 (paid) IM feb 24 (paid) IM March 9 (paid) Egg Hunt Photos Learn to kayak First Farmers market FM 7-17 Splash Pad
18,304 14,255 19,021 2,516 920 2,588 1,448 2,416
Post 3 Park naming share Yoga Snow contest Park Clean Up Pclean Up Photos 6-12 Farmers market FM 7-10 FM 8-19
877 587 1,721 2,443 686 1,438 973 1,983
Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid ad reach Paid Ad reach
14,012 13,831 19,741 16,851 0 6,261 0 0
*Events are not included in the data anymore when they are created despite having reach and engagement. Many posts for this page are creating events. Any reposts/shares of the events are in the data.
**Paid ads are from Recreation budget.
2024 Instagram Analytics
January February March April May June July August
Post Impressions 5,155 3,315 3,474 3,861 3,077 2,641 2,403 940
# of Posts 20 16 15 17 18 13 15 6
Likes 202 91 92 173 92 96 100 28
Comments 2 0 2 7 0 1 0 1
Content
Shares 19 7 7 20 0 6 3 2
Plays (Reels) 909 879 1111 736 1,255 1,063 1,304 183
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Top 3 Posts - Reach
Post 1 Park Naming BREA HOM Visit Park Survey Meet Up Spot WC Groundbreak BREA 4Front FM 7-17 BREA Central Bark
497 295 361 528 308 379 294 198
Post 2 PW Open House BREA All Fam Den BREA Marcus Cin Coyote 2 Summerfest 4Front Gorundbreaking Ladd and Squad ONP Trail Closure
410 279 358 523 248 281 278 172
Post 3 Law Enf Apprec MMM Feb 5 BREA Canvas BREA Open Cup Planting Volunteers Charging Smart Summerfest recaCH Closed 8/7
401 276 316 273 226 238 273 169
*It isn't clear from analytics available if reels plays include full video views or just any scroll through the video
**For August, account seems to have disconnected on MetaSuite and scheduled posts are no longer going out on the account.
2024 NextDoor Analytics
January February March April May June July August
Conte
Views/Impressions 3,884 3,940 20,088 18,888 7,789 4,508 7,748 11,538
# of Posts 12 6 17 15 13 12 13 15
Impressions Impressions Impressions Impressions Impressions Impressions Impressions Impressions
Top 3 Posts - Reach
Post 1 Rinks Open I694 Update 2-15 Standoff Release Coyote 1 City Offices Closed I694 Closure Gas line shut off 15th St Const LE
498 2,279 4,970 3,244 739 1,172 998 1,882
Post 2 Rinks Closed I694 Update 2-20 Hwy 120 Closure 694 ramp closure Summerfest WashCo Construction Solicitors Storm Update
412 1,255 1,926 2,847 708 805 893 1,622
Post 3 Hwy 120 Mtg I694 Update 2-5 MnDOT Meeting Coyote 2 Planting Volunteers FM 6-14 Summerfest recaVoting information
350 861 1,601 2,314 642 515 355 1,010
2023 Monday Morning Minute Facebook Metrics 2024 Monday Morning Minute Facebook Metrics
Video Date Reactions Impressions Avg Sec Viewed 60-Sec Views Video Date Reactions Impressions Avg Sec Viewed 60-Sec Views
01/16/23 167 2579 0:21 398 01/08/24 17 1016 0:11 91
01/23/23 58 2384 0:13 248 01/15/24 16 804 0:14 91
01/30/23 30 1986 0:11 154 01/22/24 4 435 0:11 46
02/06/23 16 921 0:13 98 01/29/24 12 397 0:19 63
02/13/23 38 1935 0:10 144 02/05/24 5 787 0:14 86
02/20/23 19 966 0:12 85 02/12/24 19 804 0:12 81
02/27/23 42 2643 0:09 138 02/19/24 10 488 0:14 53
03/06/23 17 929 0:11 73 02/26/24 8 489 0:12 52
03/13/23 35 2265 0:10 162 03/04/24 14 718 0:13 85
03/20/23 14 704 0:11 56 03/11/24 22 1082 0:12 105
03/27/23 22 1961 0:10 152 03/18/24 14 681 0:13 64
04/03/23 23 1772 0:08 107 03/25/24 29 1125 0:13 117
04/10/23 22 1721 0:11 129 04/01/24 13 1244 0:13 119
04/17/23 13 877 0:12 83 04/08/24 9 1158 0:13 115
04/24/23 21 1829 0:09 124 04/15/24 12 796 0:12 81
05/01/23 22 1686 0:11 135 04/22/24 16 1211 0:10 101
05/05/23 22 1876 0:10 130 04/29/24 14 1077 0:13 123
05/15/23 13 807 0:13 88 05/06/24 11 818 0:14 91
05/22/23 31 1159 0:13 113 05/13/24 16 621 0:13 69
05/29/23 18 904 0:12 77 05/20/24 10 844 0:13 90
06/05/23 24 1433 0:11 122 05/27/24 19 576 0:16 77
06/12/23 39 2158 0:10 165 06/03/24 11 739 0:15 86
06/19/23 26 1469 0:10 133 06/10/24 11 773 0:12 71
06/26/23 20 1652 0:12 158 06/17/24 32 1214 0:16 144
07/03/23 28 1938 0:11 170 06/24/24 19 1026 0:18 108
07/10/23 11 1121 0:12 95 07/01/24 23 810 0:14 87
07/17/23 21 1050 0:10 72 07/08/24 17 686 0:14 70
07/24/23 29 1252 0:14 146 07/15/24 12 602 0:13 58
07/31/23 19 1171 0:14 123 07/22/24 9 599 0:12 51
08/07/23 18 1305 0:12 132 07/29/24 13 496 0:15 67
08/14/23 24 1086 0:13 103 08/05/24 28 1155 0:14 123
08/21/23 31 1147 0:14 126 08/12/24 27 860 0:13 84
08/28/23 25 1621 0:12 136 08/19/24 42 1012 0:15 159
09/04/23 34 1563 0:14 158 08/26/24 27 1374 0:11 80
09/11/23 29 1308 0:12 114
09/18/23 17 735 0:17 95
09/25/23 11 679 0:13 72
10/02/23 8 433 0:13 57
10/09/23 14 495 0:14 56
10/16/23 10 1271 0:10 81
10/23/23 10 711 0:11 60
10/30/23 36 1828 0:16 205
11/06/23 14 700 0:13 74
11/13/23 14 729 0:11 56
11/20/23 12 655 0:12 63
11/27/23 49 1879 0:14 178
12/04/23 14 725 0:17 81
12/11/23 11 850 0:11 68
12/18/23 6 432 0:14 46
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