Architectural Commission & Historic Preservation Commission
Regular MeetingOconomowoc, WI · May 10, 2017
Minutes
City of Oconomowoc
Architectural Commission Meeting Minutes
May 10, 2017
Chairman Johnson called the meeting to order at 5:00 pm.
Members Present: Paul Schultz, Kurt Schrang, Jeremy Flint and Kent Johnson
Members Excused: Anne Nelezen
Staff Present: Jason Gallo, Kristi Weber, Sarah Kitsembel, Robert Duffy and Chris Dehnert
2. Approve the Minutes of April 12, 2017: Motion by Flint to approve the April 12, 2017 minutes; second by Schrang. Motion
carried 4-0.
3. Brennan’s Marketplace Lot #2 – Consider/approve master sign plans for the multi-tenant building located at 1676 Old
Schoolhouse Road: Weber explained the applicant was unavailable to attend this meeting. This request is for a master sign plan for
a multi-tenant building currently under construction. Staff has worked closely with the applicant on the proposed master sign plan to
make sure there is one in place to address signage for future tenants and it is all consistent. Weber highlighted some of the
requirements in the sign plan. She discussed window signage, temporary signage and prohibited signage with the applicant and will
email these sections of the municipal code to them. Motion by Flint to approve the master sign plan for Brennan’s Marketplace Lot #2
as presented subject to the following 3 changes: 1) Item 2, second sentence, change “standard colors” to “corporate branding colors”;
2) Item 7, change “fascia” to “building surface”; and 3) Add a new Item, “The top of the letters shall not extend above the bottom edge
of the roof coping.”; second by Schultz. Motion carried 4-0.
4. Fowler Lake Village – Discuss building and signage plans for project to be located at the SE Corner of E. Pleasant and St.
Paul Avenue: Weber explained the applicant’s original building plans were reviewed at last month’s Architectural Commission meeting
and the members suggested changes at that time. Jason Korb and Chris John of Korb and Associates Architects explained the
following changes to the plans: changed the base to a larger precast masonry; maintained a 10’ setback on the top floor; new gable
ends with clear glass under the roofline; changed the brick to be a more robust brick; widened the sidewalk and changed the awnings
so they extend to, but not over, the sidewalk; increased the size of the balconies with a divider wall between units; added common
balconies on the south elevation; considering making the divider wall on the balconies be a “green” planter wall; considering adding a
stacking or folding wall to the top units; and mesh or glass railings. The members suggested the following changes:
- Windows in fire stairwell on the southwest side of the building look awkward – change to column of 3 windows and center;
- Concerned with drip edge on the awnings ending over the sidewalk – awnings should end 6” from face of sidewalk;
- Consider making the balconies divider/planter wall out of a wood product;
- Consider adding additional common balcony on the top floor on the south elevation;
- Change the background of the upper panels between gables to a darker color;
- Change all guardrails to be round, not flat.
Overall, the members thought the roofline and overall building design was much improved. Gallo said the cut off for next month’s
meeting is June 1st, and Korb planned to present the final plans then. Weber noted the trellis located on the top floor of the northwest
corner has been removed which Korb agreed and said they chose to remove it. Weber inquired about signage, and Korb said they are
only planning minimal signage which they might have ready for the June meeting. She pointed out a master sign plan would be
required which would have to come to the Architectural Commission for approval.
5. Reports and comments from the City Planner: None.
6. Reports and comments from the Architectural Commissioners: Flint said there are a lot of fluttering flags throughout the City
and temporary signage violations are crazy this year. He realizes it takes a lot of staff time and the fine doesn’t seem to matter right
now. He thinks the fine should change so it is meaningful. Johnson asked for an update on the Guardian Software issue. Gallo said
that they intend to screen all the rooftop HVAC units and enclose the dumpster.
7. Adjourn: Motion by Schrang to adjourn at 5:48 pm; second by Schultz. Motion carried 4-0.
Chris Dehnert, Deputy City Clerk
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Agenda
City of Oconomowoc
Architectural Commission Meeting Minutes
April 12, 2017
Chairman Johnson called the meeting to order at 5:00 pm.
Members Present: Anne Nelezen, Paul Schultz, Kurt Schrang, Jeremy Flint and Kent Johnson
Staff Present: Mayor Nold, Jason Gallo, Kristi Weber, Sarah Kitsembel, Robert Duffy, Mark Frye, Alds. Shaw,
Rosek, Miller and Schmidt, John Kelliher, Laurie Sullivan and Chris Dehnert
2. Approve Minutes of March 22, 2017: Motion by Flint to approve the March 22, 2017 minutes; second by Nelezen.
Motion carried 5-0.
3. Mills Fleet Farm Retail Store – Consider/approve building plans located at the NE Corner of I-94 and WIS
67/Summit Avenue in the Pabst Farms Town Centre: Weber explained the applicant’s original building plans were
reviewed at a “Special” Architectural Commission meeting and the members suggested changes at that time. The applicant
updated their plans which now include the following changes: 1) Added more scrollwork/profile to roof coping/soffit brackets;
2) Raised window sill heights and extended precast panels beneath the storefront glass display areas to remove
appearance of secondary entries; 3) Added “arched” elements to other brick walls on north facade; 4) Added two brick tower
element bump outs to the west elevation to help break up the precast wall panels and assist with screening of the rooftop
units; 5) Relocated roof top unit placement behind tower elements; 6) Reduced silo height to 60’ maximum to meet code
requirements; 7) Added tree planters on both sides of the main building entry; 8) Added coniferous trees along the
ornamental fencing to help screen the outside yard; and 8) Shifted the drive aisle by the main entry to the north to provide
extra sidewalk area for customers. In addition, staff requested additional clarification of color and materials, noted the
pedestrian path by the designated truck drive lane would be addressed by the Plan Commission and agreed the proposed
window signage are considered lifestyle images and as long as they don’t contain brands, staff doesn’t count this as
signage. Weber recommended approval after clarification of several items listed in the background. Stephen Perry Smith,
architect, said all items from their initial presentation have been addressed except the addition of a sloped roof. They also
reviewed rooftop screening in depth including a rendering from the bridge and moved the pedestrian islands and light
fixtures away from the main travel aisle. He also agreed to provide staff with the following items: 1) A profile of the soffit
brackets; 2) An updated roof plan showing roof top systems/units; 3) An updated site plan (for pedestrian crossing); and 4) A
revised north elevation which shows the updated silo with a 60’ height. Mike Angland, Mills Fleet Farm architect, explained
the silo will be illuminated at night by fixtures on the roof which will beam up onto it. In addition, they will add more detail to
the proposed 5’x8’ guard hut to mimic/match the retail building. Smith said regarding connectivity that their preference is to
place a walkway between this building and whatever is built next to it. This would be addressed as things develop to the
west. Peter Bell agreed and said they fully intend to have connectivity and are committed to doing it right the first time. Smith
clarified building colors/materials include misty gray / white EIFS, taupe colored paint on the entrance canopy; copper tone
brick on the bands/sills; limestone aggregate panels; smooth and ribbed concrete panels on all elevations (for textural
contrast); and “salmon” colored EIFS for the silo. Flint asked about doing the silo in white instead as shown on the plans.
Smith suggested using the color “misty gray” which the members agreed. Gallo noted all items had been addressed except
for the illumination around the main store sign. The members thought all issues had been resolved and the result was a
great looking store the company should be proud of. Motion by Flint to approve the building plans for the Mill’s Fleet Farm as
presented with the following 5 outstanding staff items: 1) Copy of bracket profile; 2) Copy of roof plan; 3) Updated site plan
for pedestrian crossing; 4) Revised elevation reflecting silo height change; and 5) updated materials list for staff; and change
the color of the silo to “misty gray”; second by Schrang. Motion carried 5-0.
4. Mills Fleet Farm Gas Station / Convenience Store / Car Wash – Consider/approve building plans located at the
NE Corner of I-94 and WIS 67/Summit Avenue in the Pabst Farms Town Centre: Weber explained the plans for the
convenience store / gas station /car wash were also reviewed at the “Special” Architectural Commission meeting and the
members suggested changes at that time. The applicant updated the plans which included more profile on the brackets,
gas canopy and columns with the same materials as with the main retail building. Anglund said currently the LED strip
lighting is exposed but can be shielded if City code requires it. He confirmed lighting would follow code requirements with
lights off at 10 pm. Weber questioned the door color since two different colors are shown on the plans and that no HVAC
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Architectural Commission Meeting 2 April 12, 2017
units or roof venting is shown on the plans. She requested that all venting be screened or minimized and penetrations
should match the color of the adjacent materials. Smith verified the doors would be the same color and requested
administrative review of the venting in order to not hold up approval. Weber questioned if the roof was going to be standing
seam or shingles, and if snow melt is a problem on this building. Lastly, she noted there is no color palette shown for the
building. Smith said the roof would be standing seam metal but suggested that it could be changed to be a red shingled roof
to bring in that element from other Pabst Farms developments. He will work with staff on any venting or penetration issues,
agreed to match the color to whatever the venting is going through or located by and will provide a material list to staff.
Johnson said the canopy is much improved and the applicant should work with staff on the venting issues. Flint requested
City staff review any signage or anything else that is going on the car wash wall. Angland explained their limited signage
planned for the entrance to the car wash, and Flint agreed staff could approve proposed signage for the car wash. Schultz
preferred the standing seam metal roof and said the canopy LED lighting should be shielded. Nelezen thought the overall
proposal looks better. Motion by Schultz to approve the building plans as submitted for the Mill’s Fleet Farm gas station /
convenience store / car wash with the following condition that the roof be a standing seam metal and the LED lighting on the
gas canopy is to be shielded; second by Schrang. Motion carried 5-0.
5. Mills Fleet Farm – Consider/approve signage plans for the project located at the NE Corner of I-94 and WIS
67/Summit Avenue in the Pabst Farms Town Centre: Weber explained the applicant submitted updates to signage for
the proposed retail store, convenience store/gas station/car wash and overall site, and staff requested additional information
or clarification on various signage (see background). Updated plans reflect white wall sign faces and Angland said they will
change them to black to make them stand out. The main sign on the retail store has a “red” glow at night which Angland said
is their preference. The Pabst Farms primary and secondary monument signs are over the maximum height allowed and
staff requests they reduce each accordingly to code requirements. The monument sign for the convenience store/gas
station/car wash includes a digital reader board. Smith confirmed the monument signs will be reduced to comply, all signage
will be black, they will maintain the “red” glow around the main signage at night and monument signage materials include a
stone base, tan EIFS and metal cladding on a concrete pad for stability. Peter Bell of Pabst Farms said their intent is for the
signage to be sharp and attractive. Flint preferred for the main retail sign to have a “white” halo instead of “red” for a cleaner
look. Angland said they would consider changing the halo to “white”. Weber said the overall square footage of the retail store
signage exceeds code requirements by 120.05 sf and the convenience store signage is under by about the same amount.
The members agreed the buildings don’t appear overly cluttered with signage and they don’t have any issue with the
proposed reader board. Motion by Flint to approve the signage plans for the Mill’s Fleet Farm subject to the following
recommendation of staff: change all white acrylic building signage to black; change orange acrylic signage on the
convenience store to black; reduce the height of the Pabst Farms primary monument sign by 1’-4” and height of the Pabst
Farms secondary monument sign by 2’-2”; all sign backgrounds are to be opaque; approve exceeding the allowable square
footage of all signage on the main Fleet Farm retail building and allow the proposed reader board in the main monument
sign for the convenience store/gas station/car wash; second by Schrang. Motion carried 5-0.
Chairmen Johnson requested a five minute break at 6:23 pm. Gallo and Dehnert left to attend Plan Commission meeting.
6. Good Shepard United Methodist Church – Consider/approve master sign plans for the multi-tenant building
located at 800 Lake Drive: Weber explained this applicant is requesting approval of a master sign plan which includes 4
wall signs and a ground sign for their multi-tenant building that contains a church and daycare. Currently there are two
crosses on the church and they want to add a wall sign by each with the name of the church. The proposed ground sign will
be 6’ tall, 9’8” wide with a 1’ x 6’ digital reader board and consist of a brick base to match the building, aluminum cross and
flame and white backlit sign face with black LED lettering. The applicant worked with staff on placement of the proposed sign
to ensure it’s in the best location possible. Currently the daycare only intends to have window signage and they are aware of
code requirements relating to it. Staff agrees with the placement and design of all signage and recommends approval. Josh
Hendricks of ExecuPrint said the LED in the signage can be dimmed at night. Nelezen said the daycare should have
signage, and Flint suggested it be located to the right of the door. Hendricks said the daycare currently wants to hold off on
other options. Motion by Nelezen to approve the master signage plan for Good Shepard United Methodist Church, 800 Lake
Drive; second by Schultz. Motion carried 5-0.
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Architectural Commission Meeting 3 April 12, 2017
7. Downtown Parking Master Sign Plan & Campus Parking Lot – Consider/approve master sign plan and special
exception for the parking lots located throughout downtown Oconomowoc: Weber explained with recent updates in
the downtown over the past year, staff reviewed signage needs for all the parking lots in the downtown and installed
temporary signage to determine what was necessary. In addition, the parking lots had a mixture of signage including some
which had none at all. Based upon this, a master sign plan was created for the signage in all downtown parking lots. In
addition the City, Community Center and First Bank reconstructed the parking lot across from the Community Center which
incorporates the Public Library and First Bank. This lot is jointly owned by the City and First Bank so a master sign plan was
created and signage designed around the partnership. All entrance signage will contain the City’s and bank’s logos to assist
with wayfinding so the applicants are requesting a special exception to be allowed off-premise signage due to varying
property lines. All signage will be on 4” smooth round poles (varying heights) with a black prefinished base and ball finial on
top. Signage in City parking lots will include a variety of blue panels, reflective gold metallic vinyl, green circles with a white
reflective parking symbol, gold fin detail, and/or City logo. Signage in the jointly owned City / First Bank lot will be similar but
in place of blue panels, they will be red. In addition, there will a monument sign at the main entrance to the campus parking
lot on W. Wisconsin Avenue which will consist of a faux brick base, 6” round black pole with ball finial, red and gold vinyl
sign face with white, gold and red lettering, and fin connection detail with a parking symbol. John Kelliher, Parks &
Recreation Direction, said with all the activities in the City people are traveling to the downtown and consistency with the
downtown partnership is critical. The members thought the signage has an elegant look, colors are great and liked the
incorporation of the international parking symbol for the “P”. Motion by Schrang to approve the downtown master sign plan
and master parking lot sign plan subject to consideration of an additional stop sign to be located on the SW corner of the
former Church Street (exit / entrance of the Library Parking area); second by Flint. Motion carried 5-0.
8. Fowler Lake Village – Discuss building and signage plans for project to be located at the SE Corner of E.
Pleasant and St. Paul Avenue: Weber explained this item is being presented for discussion only as the applicant is
requesting feedback on their plans for a proposed retail / residential building at the corner of St. Paul and E. Pleasant Street.
Jason Korb and Chris John of Korb and Associates Architects explained they made updates to the plans late this afternoon.
The building will be five stories (70’ to top gable); consist of masonry and glass; stepped back on all elevations; mansard
roof and multiple gables; and awnings on the north and east elevations. The first floor will contain retail space including a
restaurant and the remaining floors will be residential condominiums, with a fitness and club room on the second floor and
an amenity deck on the top floor overlooking the lakes. The building will contain 2 lobbies and 120 parking stalls on the
lower level. They intend to have an elevator in the building and the overrun space is allowable up to 85’ per code. They are
still working out the details on the awnings. Members questioned the inspiration and thought the building had a
contemporary feel, the awnings are too big for the space, color is monolithic, color should be changed on the bays, awkward
roofline, triangle gable is almost European, there is only one location for cars to enter, and lack of definition of the base,
middle and top. There was a lot of discussion regarding the roofline and members suggested having a pitched roof, make all
the gables different or look at other forms instead of the triangle gables but don’t mimic City Hall. Korb explained each of the
gables represents the homes that were removed, and the location is marketable with the way the building is oriented on the
lot with all the extensive glass. He suggested changing the masonry at the base and on the corner elements, noting they
made the masonry bigger and deliberately added another color in the larger balcony bays. Overall the members thought it
was a really good start and the building looked good overall but the roof needs work. No action was taken.
9. Reports and comments from the City Planner: Weber provided an update on the lighting at the Library. Originally 4
gooseneck lights were installed but the lighting wasn’t adequate so they will be adding 3 more lights which will look better.
10. Reports and comments from the Architectural Commissioners: None.
11. Adjourn: Motion by Schrang to adjourn at 7:22 pm; second by Schultz. Motion carried 5-0.
Chris Dehnert, Deputy City Clerk
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ARCHITECTUAL COMMISSION BACKGROUND
MAY 10, 2017 – 5:00 PM in Conference Room #3
Item #3 – Brennan’s Marketplace Lot #2
Master Sign Plan for Multi-Tenant Building
The applicant is requesting approval for a master sign plan at 1676 Old Schoolhouse Road.
Per Section 17.609(3)(a) of the City’s Municipal Code, multi-tenant buildings are required to
submit a coordinated master sign plan to the Architectural Commission for approval.
The applicant worked closely with Planning Staff to create the master sign plan for this multi-
tenant building to within the Brennan’s Marketplace development. The plan is very critical of
the number, location, size, and appearance of the allowed signage in relationship to the
surrounding multi-tenant buildings.
Besides the master sign plan, Per Section 17.603(1)(h) of the City Code, regulating window
signage, the tenants would also be allowed up to 25% coverage of the total window area.
Planning Department Staff would just like the applicant to be familiar with Sections
17.603(1)(c), and 17.609(5) of the City’s Code, on temporary and prohibited signage. Staff
will provide copies of the code to the applicant. Please share with your tenants and if they
have any questions or need clarification to feel free to contact Staff.
Recommendation: Approve the master sign plan Brennan’s Marketplace Lot #2
located at 1676 Old Schoolhouse Road.
Item #4 – Fowler Lake Village
Discussion of Building and Signage Plans
This is a discussion item for a proposed building project to be located at the SE Corner of E.
Pleasant Street and St. Paul Street. This project includes a restaurant(s), retail space,
live/work units, condominiums, underground parking, and two (2) amenity decks.
This item was previously reviewed for discussion at the April 12th 2017 Architectural
Commission meeting. The applicant has returned seeking additional feedback on the
updated architectural design, building articulation, massing, colors, and materials.
As previously noted, the applicant is aware of the Downtown design guidelines and feels the
project meets the ordinance. Planning Staff will review the Downtown Design Ordinance
checklist to confirm prior to final approval.
The applicant is anticipating re-submitting for the next regularly scheduled June 14th 2017
Architectural Commission Meeting (applications due June 1st 2017 at 4pm).
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