Architectural Commission & Historic Preservation Commission
Regular MeetingOconomowoc, WI · June 13, 2018
Minutes
City of Oconomowoc
Architectural Commission Meeting Minutes
June 13, 2018
Chairman Johnson called the meeting to order at 5:00 pm.
Members Present: Anne Krogstad, Paul Schultz, Kurt Schrang, Kent Johnson and Jeremy Flint
Staff Present: Jason Gallo, Kristi Weber, Ald. Shaw and Chris Dehnert
2. Approve the May 9, 2018 Minutes: Motion by Schrang to approve the May 9, 2018 minutes; second by Schultz.
Motion carried 5-0.
3. Mueller Square – Consider/approve a Master Sign Plan at 524 E. Wisconsin Avenue: Weber explained this is for
approval of a master sign plan for a building with entrances on 3 different streets and contains multiple tenants. Photos of
existing building signage were shown which includes a variety of types, colors, backgrounds and styles. Staff worked with
the applicant to create a master sign plan to make all signage look more cohesive, bring signage into compliance with code
and allow for individual branding. Weber noted the Cousin’s in the building is going through a branding change and plans to
conform to the requirements of the master sign plan. Members were concerned because one section of the building has no
fascia but no tenants currently have any signage there. If that changes, then the master sign plan will need to be adjusted to
accommodate the request and back to AC for approval. Motion by Flint to approve the Master Sign Plan for Mueller Square,
524 E. Wisconsin Avenue, as submitted; second by Schultz. Motion carried 5-0.
4. Mill’s Fleet Farm Gas Station / Convenience Store / Car Wash – Reconsider / reapprove Building Plans at 1501
Pabst Farms Blvd: Weber explained this applicant is requesting approval of several changes they made to the gas station
/ convenience store / car wash which were different than previously approved by the Architectural Commission. Staff was
displeased that the applicant went ahead with changes to the building without notifying the City and told the applicant that
only staff has the authority to approve / deny any changes. Building changes included removal of one overhead door on the
west elevation; removal of one overhead garage door and replacement of 2 doors painted to match wall panels on the east
elevation; move one door further north on the east elevation; remove one double-door on the south elevation; added a
second storefront entry door in the arched entry on the west side of the south elevation; added a second storefront entry
door and glazing on the east side of the south elevation; removed “FF” building signage on the east side of the south
elevation; and added a 6’ tall stained cedar board mechanical screen and access gate to hide the mechanicals on the
northwest inside corner of the building. Staff suggested additional changes to give the building a more cohesive look which
included: add a second window to the left of the door and add a large “FF” logo on the center of the large metal wall on the
south elevation; and change the cedar board mechanical screen to match the building materials with a cedar board wood
gate. Lastly, staff was at the site and noted that venting has been installed without staff’s knowledge which is contrary to the
minutes of 4/12/17 when the original plans were approved. Adam Almquist of Stephen Perry Smith Architects explained
construction was in process when Fleet Farm changed the design of the convenience store / car wash to remove one car
wash bay and move the mechanical equipment there, and make the store larger. In order to keep the project moving they
didn’t notify staff of the changes but agree that they should have. Almquist believes the design of the store has been
improved on the south elevation with these changes and requested the window not be added as suggested by staff. They
removed the overhead doors because they got rid of the car wash bay. In addition, they thought they were supposed to
minimize the venting and match nearby materials. They are trying to keep venting off the north / south sides of the roof and
intend to paint whatever venting is on the building. Almquist said they assumed that permits were being reviewed and that
planning staff was informed. Members comments included to leave the entry as proposed without the addition of another
window; at what point does changing the design become a serious issue; agree they should have pointed out the changes
timely but they don’t wreck the original design; doesn’t think it’s a drastic change but it should have been brought to AC’s
attention; and okay with changes but should include some additional concessions such as larger / more mature trees.
Motion by Schultz to reapprove the changes to the building plans for the Mill’s Fleet Farm Gas Station / Convenience Store /
Car Wash at 1501 Pabst Farms Blvd subject to the addition of the FF logo to be located in the middle of the precast ribbed
wall area on the south elevation; approval of the trash enclosure and door changes on the south elevation as submitted;
request an increase in the caliber of the landscaping 2-fold for the project with staff to administratively approve said
landscaping; and any rooftop venting should be minimized and colored to blend into the building; second by Flint. Motion
carried 5-0.
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Architectural Commission Meeting 2 June 13, 2018
5. Tower Ridge Apartments – Consider/approve Building Plans at 265 Thurow Drive: Weber explained this request is
for approval of plans for two 18-unit apartment buildings to be located by the water tower on the east side of the City. This is
the same site as a previously approved 48-unit complex. Materials include split face CMU block; smart siding; architectural
shingles; stucco finish panels; engineered trim; painted steel railings; and a low profile roof pitch. Colors will be earth tones;
a landscaping plan has been included; and the dumpsters will be located in the underground parking garage. HVAC units
are shown as cream colored, and staff agrees their location helps break up the wall composition. Weber recommended
approval contingent on that the lighting be individual unit based so that they can be turned off / on by each unit owner, and
all mechanicals be minimized and painted to match adjacent building materials. Tim Seidel, architect and Dave Hoffman,
building owner, provided material samples and colors. They intend for the building to have a prairie /craftsman style with
earth tone colors. Seidel noted their intent is to have a more severe overhang for the roof and said other roof pitches they
tried added bulk to the building. Members liked the colors, architectural detail and roofline on the building. The members
asked that they reconsider steel railings and suggested white aluminum instead; consider adding detail to the smaller gable
ends; add larger vent detail to the other larger gables; and raise the HVAC units (“Majic Paks”) on the second story so they
are located above the white band. Seidel agreed to work with staff on the railings. Motion by Nelezen to approve the building
plans for Tower Ridge Apartments at 265 Thurow Drive subject to raising the “Majic Paks” above the white continuous band
around all sides of the building; the railings on the individual balconies are to be aluminum instead of steel; include
decorative venting in the gable ends; and all rooftop units are to be screened and all rooftop and elevation venting should be
minimized and colored to blend into the building; second by Schrang. Motion carried 5-0.
6. Silver Lake Street Senior Housing – Discuss Building Plans at 1101 Silver Lake Street: Weber explained this is an
opportunity to review the building plans for an 80 unit senior complex to be located on Silver Lake Street. The applicant is
requesting feedback on the design, colors, rooflines, massing and articulation. The applicant, Aaron Matter provided
information on the site; building location; underground parking; central courtyard and building heights. Jeremy Bartlett of
Thrive Architects said they are proposing a mix of Cheyenne masonry brick; a monumental masonry product for the base;
rust red smart siding; terracotta roof shingles; and a parapet for screening the rooftop mechanicals. The average roof
heights will be 45’ at the rear and 34’ at the street. The dumpsters will be located internally. Bartlett handed out photos of
other buildings which they took inspirations from for their building. Members thought it was a good start; suggested they do
not make their presentation next time as a flat drawing; they liked the 3rd floor layout on the handout and suggested a slightly
different color of brick in this location; and suggested screening some of the corner units, particularly on the golf course side
of the building. Staff requested that concept images be included in the next packet as they are helpful. No action was taken.
7. Reports and comments from the City Planner: Gallo explained at the last meeting members requested the vinyl
windows of a proposed senior living project be a different color than white as presented. Nothing was submitted to staff for
review since the last meeting, but the applicant was at the meeting with tan and brown samples of the windows for the
members to review along with pictures of what each color would look like on the building. Members agreed the tan was
acceptable, and staff will follow up with the applicant.
8. Reports and comments from the Architectural Commissioners: Members requested clarification on the color of
Fleet Farm’s silo feature.
9. Adjourn: Motion by Schrang to adjourn at 6:29 pm; second by Schultz. Motion carried 5-0.
Chris Dehnert, Deputy City Clerk
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