Architectural Commission & Historic Preservation Commission
Regular MeetingOconomowoc, WI · January 9, 2019
Minutes
City of Oconomowoc
Architectural Commission Meeting Minutes
January 9, 2019
Chairman Johnson called the meeting to order at 5:00 pm.
Members Present: Paul Schultz, Kurt Schrang, Kent Johnson and Anne Krogstad
Members Excused: Jeremy Flint
Staff Present: Jason Gallo, Kristi Weber, Mayor Nold, Sarah Kitsembel, Ald. Charlie Shaw, Ald. Derek
Zwart, Ald. Lou Kowieski, Atty. Stan Riffle, Jim Pfister, Mark Frye and Chris Dehnert
2. Approve the December 12, 2018 Minutes: Motion by Schrang to approve the December 12, 2018 minutes;
second by Schultz. Motion carried 4-0.
3. Whitman Park Shopping Center – Consider/approve a Master Sign Plan for 1021-1111 Summit Avenue:
Weber explained this retail development consists of 17 commercial tenants including Walgreens and Valvoline
which are stand-alone buildings. They did not previously have a formal master sign plan but operated under
established guidelines. Staff worked with the owner on creating a Master Sign Plan which includes that signs
must be aluminum channel letters with black returns; mostly red faces but with a portion of the sign face being
either white or black; raceway to match the building (SW 6101 Sands of Time); and all signs to be reviewed and
approved by the landlord and City staff. Weber suggests adding language that the maximum letter height may be
36” in single or double lines, and corporate logos, etc. in any color are allowed in conjunction with text when the
logo is part of a corporate identity. Josh Brown of Sign Affects agreed with staff’s suggestions, and members had
no issue with this request. Motion by Schultz to approve the Master Sign Plan for the Whitman Park Shopping
Center at 1021-1111 Summit Avenue as submitted and adding that the maximum letter height is to be 36 inches
in a single or double line; and corporate logos, crests or shields of any color may be used in conjunction with text
when a logo is a part of a corporate identity, may exceed 8” above the maximum overall letter height used and are
to be included in square footage calculations; second by Krogstad. Motion carried 4-0.
4. Summit Center Marketplace – Consider/approve a Special Exception for a Digital Ground Sign at 1300
Summit Avenue: Weber explained this retail development has a Master Sign Plan that was previously approved
by the Architectural Commission. This request is to remove their existing legal non-conforming ground sign and
replace it with a larger sign and digital reader board. The existing sign is 98 sf, and they want to increase it to 122
sf due to the sign being set back on WIS 67. The current digital reader board is being replaced with a larger unit
which is still within Zoning Code requirements. The applicant intends to keep the existing monument base and
metal spires. Weber noted the original sign face included logo’s which is acceptable since they were on the old
sign. She requested the logos be white and a decorative topper be included on the sign. Monica Schneider of
Appleton Sign Co. handed out an updated drawing of the sign with a new decorative topper on the top. Members
questioned the sign’s height and color palette. Weber said a special exception is required due to the sign’s height,
and Schneider said the sign will be gray with white letters and red text on the reader board. Motion by Krogstad to
approve a Special Exception for a digital ground sign for the Summit Center Marketplace at 1300 Summit Avenue
with the new design with the sign topper, the option to include spires on the base as shown, and logos are to be
white; second by Schrang. Motion carried 4-0.
5. WaterView Condominiums – Consider/approve Building Plans at 517 – 525 N. Lake Road: Johnson
announced there is no public hearing this evening. City Attorney Riffle explained Planning staff contacted him to
get insight on the recent proposal for this development. Riffle said the Wisconsin Legislature changed the law
governing conditional use permits which also includes special zoning districts. Based on this legislation (Wis Stats
62.23(7)(de)) and the nature of the special design standards that have already been established for the Isthmus
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zoning district, Riffle said this makes the Architectural Commission a quasi-judicial board due to the location of
this project in this zoning district. The members are to decide if the project meets the standards as set forth in the
zoning code for the Isthmus district and depending upon their decision, the applicant would have the right to
appeal the decision to the Plan Commission. This legislation requires a public hearing be held, and staff is not
prepared to hold a hearing this evening as the meeting was not noticed for a hearing. Riffle said all procedural
requirements for a hearing will have to be done, and he requested a court reporter also be present for the hearing.
He noted the board must hold a proper hearing and members must not have made a predetermination of the
proposed project. Riffle said one member has already given staff their opinion of the proposed building and
indicated how they would vote. Since this person has already made up their mind on the project, they cannot hear
this issue or vote on it. Riffle noted members have already been contacted on this project, and he is concerned for
due process for the applicant. Per Section 17.204 in the Zoning Code the Architectural Commission or Zoning
Administrator may seek the opinion of experts to determine the degree to which proposed development reflects
the standards set forth in this section. Riffle recommended the members discuss the option to appoint an expert to
assist them in making this determination which the members agreed. He said they are being asked to act as a jury
and explained the process and criteria for moving forward. Gallo questioned if they hire an expert, can this
individual have access to all correspondence on the project. Riffle said this is up to the expert, but they will have
to be open to anything or anyone to properly come to a recommendation. The expert should also have additional
resources and will need time to review all the information provided on the project. Riffle said if the members can’t
be impartial, then someone else will need to be appointed to act in their place. He then asked the Architectural
members if any of them had made a predetermination of the project already. Two members indicated they have
already received a large packet of information regarding the project; it’s a difficult position to be in due to being
involved in business, and with family and friends in the community; and admitted they probably have already
made a predetermination of the project. The remaining two members said their job is to make sure the project
meets design and zoning code requirements; they were not sure if they can make a proper decision that will
satisfy everyone; and due to two people not being able to serve, realized the Architectural Commission is not in
the position to act on this project. Riffle said with two members feeling partial, two not being able to fairly and
impartially judge both sides and one who has already made a determination, he believes the members should
direct the Zoning Administrator and City Attorney to authorize another authority to ensure that a hearing be held in
compliance with zoning law. Motion by Johnson to allow the Zoning Administrator for the City to follow the
direction given by the City Attorney to hire an expert to hear all of the facts and make an impartial
recommendation on whether the plans for the WaterView Condominiums at 517 – 525 N Lake Road comply with
the standards of the Isthmus zoning district; second by Schrang. Motion carried 4-0. Riffle thanked the members
for their candor. Gallo said there will be a public hearing, but it will not be able to be held in time for the February
meeting.
6. Reports and comments from the City Planner: None.
7. Reports and comments from the Architectural Commissioners: None.
8. Adjourn: Motion by Schrang to adjourn at 5:48 pm; second by Schultz. Motion carried 4-0.
Chris Dehnert, Deputy City Clerk
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Agenda
City of Oconomowoc
Architectural Commission Meeting Minutes
December 12, 2018
Chairman Johnson called the meeting to order at 5:00 pm.
Members Present: Paul Schultz, Kurt Schrang (5:04 pm), Kent Johnson and Jeremy Flint
Members Excused: Anne Krogstad
Staff Present: Jason Gallo, Kristi Weber and Chris Dehnert
2. Approve the November 14, 2018 Minutes: Motion by Flint to approve the November 14, 2018 minutes; second by
Schultz. Motion carried 3-0.
3. Tower Ridge – Consider/approve Building Plans at 265 Thurow Drive: Weber provided past history of the site
which has been the subject of several reviews including the master plan of the whole site in 2004; changed the plan in 2016
to two 2-story 24-unit apartment buildings to be located to the east of the water tower; changed the plan in June, 2018 to two
2-story 18-unit apartment buildings; and now changed the building to one 3-story 36-unit building with a 180’ long single
story garage built into a berm. This recent change was brought forth by the applicant, noting the building materials, colors
and details are the same as approved earlier this year, except there will only be one building and it will be one story taller.
The applicant will be adding the berm and additional landscaping around the garage and property. Staff recommends adding
closed shutters to the backside of the garage. The applicant attempted to break up the long roofline with gables and hip
roofs. Weber recommends approval of the building plans with consideration given to adding closed shutters to the backside
of the garage. Dave Hoffman, owner, noted the only changes to the building is the density and the addition of the garage
and berm on the north side of the property to alleviate the site line of the building for the residents of the subdivision behind
the property. Tim Seidel, architect, said they have changed the window grids to be more in the prairie style. Hoffman prefers
no windows on the back side of the garage, noting the berm will be 4’ tall, and there will be landscaping and a path on top of
it. Members said the garage needs more detail and it’s too much mass. They suggested transom windows; adding a similar
detail to the roof as the top roofline of the proposed building; a color difference of some type; or articulation of the roof. The
members then discussed adding smaller gables, up to 5, to the rear roofline and consider including on the front roofline as
well. The owner worked with the members on the suggestions for the garage roofline. Motion by Schultz to approve the 3-
story building plans at 265 Thurow Drive as submitted and postpone approval of the detached garage; second by Flint.
Motion carried 4-0.
4. Reports and comments from the City Planner: Weber did a site visit at the request of the members to the locations
that had fluttering flags, and there were none present on that day. Staff will send a letter to the affected businesses and
send along a copy of City ordinance regarding fluttering flags.
5. Reports and comments from the Architectural Commissioners: None.
6. Adjourn: Motion by Schrang to adjourn at 5:30 pm; second by Schultz. Motion carried 4-0.
Chris Dehnert, Deputy City Clerk
S:\Committees - Commissions\Architectural\Minutes\2018\12-12-18.doc
Department of City Planning
Kristi Weber | 262.569.2173
oconomowoc-wi.gov/planning
Architectural Commission Background
January 9th 2019 : 5:00 pm at City Hall in Conference Room #3
Item #3 – Whitman Park Shopping Center; Master Sign Plan
The Property Owner is requesting approval of a Master Sign Plan from the Architectural
Commission for Whitman Park Shopping Center located at 1021-1111 Summit Avenue. Per
Section §17.609(3)(a) of the City’s Municipal Code, multi-tenant buildings are required to
submit a coordinated Master Sign Plan to the Architectural Commission for approval. This
development has approximately (17) seventeen commercial tenants with (2) two stand alone
building tenants (Valvoline Instant Oil Change and Walgreens).
Add Logo Text
Planning Staff understands the unique branding of tenants, Planning Staff suggests adding an
additional item stating, “Corporate Logos, crests, or shields may be used in conjunction with text
when a logo is a part of a corporate identity. The maximum logo height may exceed 8” above the
maximum overall letter height used and are to be included in square footage calculations.” These
logos may be any color. This is consistent with other approved commercial multi-tenant Master
Sign Plans.
Add Maximum Letter Height
Planning Staff understands the visibility of a tenants sign from major roadways and
thoroughfares, along with the fact that Whitman Park has several long-term tenants with
existing signage. Planning Staff suggests adding an additional item stating “Maximum letter
height of thirty-six (36”) inches in single-line or two-line identification.” This is consistent with other
approved commercial multi-tenant Master Sign Plans.
Note Other types of signage not noted in the Master Sign Plan (i.e. sandwich boards, window,
temporary, construction etc.) shall be regulated under the City Sign Code §17-6.
Recommendation:
Approve the Master Sign Plan for Whitman Park Shopping Center located at 1021-1111
Summit Avenue, with the following considerations:
• Add Logo Text: Add text, “Corporate Logos, crests, or shields may be used in conjunction
with text when a logo is a part of a corporate identity. The maximum logo height may
exceed 8” above the maximum overall letter height used and are to be included in square
footage calculations.” These logos may be any color.
• Add Maximum Letter Height: Add text: Maximum letter height of thirty-six (36”)
inches in single-line or two-line identification.
Architectural Commission Meeting Background
January 9th, 2019 – Page 2
Item #4 – Summit Center Marketplace; Special Exception Digital Ground Sign
The applicant is requesting approval of a special exception from the Architectural Commission
for a digital ground sign located within Summit Center Marketplace at 1300 Summit Avenue.
Special Exception
The existing sign is a legal non-conforming digital ground sign. Since the applicant is
requesting a new design, a special exception is warranted for approval. Planning Staff supports
the special exception for visibility and reliability due to its setback along WIS 67.
Sign Design
The proposed sign will keep the existing stone monument base and replace the existing sign.
The proposed design will increase in overall size from 98 SF to 122 SF. Planning Staff is glad the
applicant is keeping the existing monument base and supports the new sign design.
Electronic Messaging Center (EMC) §17.609
The EMC is increasing in size. The proposed ground sign is proposed at 122 SF, which per code
(25% of the overall sign size) allows for an EMC to be no larger than 30.5 SF. The proposed EMC
is 27.18 SF and meets City Code.
Logos
The previous ground sign had logos included with the tenant text. Logos have also been
included with the proposed sign. Planning Staff is okay with the logos since they were
previously on the sign, however suggests keeping the logos white to match with the tenant
text with the brown background to provide a clean and consistent look.
Top of Sign
The previous sign had a ‘decorative sign topper’ that went well with the overall design of the
stone monument base and the architectural features of the 1300 building. The proposed sign
does not incorporate this design feature. Planning Staff suggests adding a ‘sign topper’ to keep
the overall cohesive design of the monument base and building.
Spires
The previous sign had architectural spires on the monument base. Planning Staff confirmed
with the applicant that those spires would remain as part of the overall monument design.
Note Pending approval of the ground sign, the applicant is required to apply for a sign permit
from Building Inspection (262-569-2195) located on the second floor of City Hall. Each sign
permit is $25.
Recommendation:
Approve the special exception for Summit Center Marketplace ground sign located at
1300 Summit Avenue, with the following considerations:
• Logos: All tenant logos shall be white to match the tenant text.
• Top of Sign: Add a ‘sign topper’.
Architectural Commission Meeting Background
January 9th, 2019 – Page 3
Item #5 – WaterView Condominiums; Building Plans
The applicant is requesting approval of building plans from the Architectural Commission for a
(9) nine unit condominium complex located at 517 and 525 N. Lake Road. The proposed project
is located in the Isthmus District. The current site includes vacant property immediately south
of the dam and the adjacent single family residence. The single family residence will be razed,
and the lots will be combined. This item was previously reviewed for discussion at the
September 13th 2017 Architectural Commission meeting. The applicant received feedback, has
taken the comments into consideration and is requesting review and action by the Commission.
Since that meeting the applicant removed the third floor, reduced the number of units from
(13) thirteen to (9) nine and added a pitched roof.
Isthmus Design Standards §17.204
Per Section §17.204 Isthmus Design Standards of the City Ordinances, requires: All development,
façade and building changes shall reflect building scale, design, configuration, details, exterior
material, and colors which:
1) Reflect the practices common in the period between 1870 and 1930.
2) Complement other instances of similar development in the Isthmus districts which are
consistent with the historic theme.
3) Modern forms of development which do not conform to the above two (2) standards
shall not be permitted even if they reflect other examples of development which do not
conform to these standards which are already present in the Isthmus districts. Where
necessary, the Zoning Administrator or Architectural Commission may seek the opinion
of experts to determine the degree to which proposed development reflects the above
two (2) standards.
The applicant is aware of the Isthmus Design Standards and feels the proposed project meets
the ordinance. Since the discussion with the Architectural Commission the applicant has
incorporated the following elements:
• The fluted columns on the decks.
• The decorative columns below the house deck.
• The dormers on the decorative gable ends.
• Roof slopes.
• Galvalume roofs on the gables.
• The trim on the windows.
• The siding.
• The pediments above the windows.
• The stone base.
• The timber post and beam on the large gable ends.
• The arched windows and the shutters.
• The decorative garage doors.
• The frieze at the perimeter of the house entrance canopy.
Planning Staff feels the design has been improved. The Architectural Commission Members to
determine if the proposed design meets City Code for Isthmus Design Standards.
Building Materials
The application notes generalized building materials. The applicant must provide building samples at
the meeting, and a final spec sheet to Staff. Commissioners to shall be in agreement on specific material.
Architectural Commission Meeting Background
January 9th, 2019 – Page 4
Lap Siding
The application notes “grey colored lap siding.” Planning Staff suggests the lap siding shall be
identified as HardiePlank or SmartSiding.
Small Dormers
The small dormers on both of the proposed buildings are shown in the renderings as white lap
siding. Staff was unable to locate a building material notation for this design feature. Planning
Staff suggests a white HardiePlank or SmartSiding building material. The applicant to confirm
color, building material and provide samples at the meeting.
East/West Large Gables
The dominant roof material is ‘dimensional asphalt shingles.’ The applicant is proposing several
dormers and gables to break up the roofline of both the (8) eight-unit condo building and the
single condo building. The dormers and gables are noted as ‘Galvalum metal roof.’ Planning
Staff is okay with the smaller dormer having a metal roof but suggests the east/west large
gables on the (8) eight-unit condo building should be dimensional asphalt shingles.
Mechanical Equipment
The application does not show HVAC units, as the applicant plans to create a mansard roof and
placing the units on this dropped down rooftop. Planning Staff supports this option and just
wants to remind the applicant that any visible rooftop venting needs to be screened or any
venting on the roof/elevations should be minimized and colored to blend into the building.
Ground Sign
The applicant does not request any signage approvals at this time. The site plan shows a
ground/monument sign identified at the main entrance. No formal action is needed regarding
signage by the Architectural Commissioners. When the applicant knows more information,
they shall submit an application to the Planning Department for review. The approval process
will be determined at that time for the signage.
Recommendation:
Approve the building plans for WaterView Condominiums located at 517 and 525 N. Lake
Road, with the following considerations:
• Isthmus Design Standards: Commissioners to determine if the proposed development
conforms to the City Code.
• Building Materials: Applicant to provide building samples at the meeting, and a final
specification sheet to Staff. Commissioners to approve the specific material.
• Lap Siding: Shall be HardiePlank or SmartSiding.
• Small Dormers: Applicant to confirm dormer color and material. Lap siding shall be
Hardie Plank or SmartSiding.
• East/West Large Gables: Change from ‘galvalume metal roof’ to ‘dimensional asphalt
shingle.’
• Mechanical Equipment: Any visible rooftop units and venting needs to be screened
or any venting on the roof/elevations should be minimized and colored to blend into
the building.
Summit Center Marketplace
1300 Summit Avenue
Request for Special Exception
Digital Ground Monument Sign
1/3/18
We are requesting a special exception for Summit Center Marketplace ground sign at 1300 Summit
Avenue, Oconomowoc because it is located quite far off of highway 67. We feel the size request is
needed for visibility and readability due to the set back. This encourages drivers to make safe navigation
decisions in a timely manner. Another key reason for our request is we would like to utilize the existing
base that mimics features from the building and surrounding signage. It has a lot of character that we
would like to stay to enhance the architectural appeal.
December 20, 2018
WaterView
Condominiums
Project Summary & Narrative
We believe that there is a dire need for high quality condominiums in the heart of Lake
Country, mostly to accommodate people who don’t want to maintain a high
maintenance lake property. To satisfy this need we are proposing to construct a 9-unit
condominium project which consists of one 8-unit building and a single family house
(which would also be a condominium).
The single family house component is a 3,800 square foot 3-bedroom, 3 full bath, and 2
half bath house. You enter the house via an extravagant small garden on the ground
level and walk up a level to the main living/dining/kitchen space in order to take
advantage of the fabulous views out over Fowler Lake, the dam, the plunge pool, and
Lac La Belle. The garage is a 3-car garage with 3 guest parking spots in front of the
garage.
The 8-unit two-story condominium building includes:
- (8) 3-bedroom 3-bath corner units overlooking Lake Road and Lac La Belle.
- (8) 2-car private garages and (2) 3-car private garages located in the
basement/parking level.
The building is about 25,000 square feet plus the parking level.
Each of the units enjoys spectacular views over the water, a large kitchen/dining/living
space, and a very spacious master bedroom suite.
Walls between the units are 10” thick concrete and floors between the units are 12” of
Spancrete with an average of 3” of topping on top of the Spancrete for “the best
acoustic separation that can reasonably be achieved.” All the units will feature a very
high level of finish with hardwood floors and hardwood trim and matching hardwood
panel doors throughout. All the bathrooms are marble.
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The combination kitchen/dining area is the centerpiece of the unit, great for entertaining
and cooking. The kitchens are large with a lot of storage space and high quality
cabinets. Each kitchen is equipped with an exhaust hood that is ducted all the way up
through the building to the roof. Each unit will be equipped with extensive LED lighting
controlled by dimmer switches. The living room/home theater areas are spacious, large
enough to accommodate a large sectional sofa and one of today’s huge high definition
TVs. Each unit is equipped with a private deck large enough to accommodate outdoor
dining and entertaining, outdoor grilling, chaise lounges or casual furniture and planters.
Decks and terrace rails will be white decorative posts with white horizontal rails and
clear glass infill panels. Each deck will be equipped with a water connection, a gas
connection, an electrical outlet, and LED lighting. The decks will include an internal
drainage system so when someone waters the plants from above you do not get wet.
Each unit will be assigned a spacious 2-car garage inside of the underground parking.
There will be enough room in the garage for 2 full walls of shelving so that if you are
moving from a house you have plenty of space to store all of your stuff.
The Isthmus Zoning requires .25 guest parking spaces per unit. We have provided 13
guest spaces for the condo building and 3 guest spaces for the house so that when
someone has a party there is enough parking to accommodate all the guests.
Storm Water Management: our understanding of the storm water management code is
that since we are not adding more than ½-acre of hard surface, and since we are not
discharging into the City’s storm sewer system, that we will not be required to detain the
storm water. However, as required by Chapter 19a of the City Ordinance we will be
required to remove 40% of the suspended solids. Our plan is to route the storm water
from the roofs and parking lot over grassy areas to filter it before it ends up in the lake.
The WaterView Condominiums project is a 4-sided design that is oriented towards Lake
Road, does not include freestanding garages or garage doors that face the street. The
facades incorporate balconies, bay windows, insets, relief in the wall plane, porches,
dormers, a variation in materials, and a variation in roof forms.
The Isthmus Zoning Design Standards call for building configurations, details, and
exterior materials and colors which reflect the practices common in the period between
1870 and 1930 and complement the historic architecture of the Isthmus and do not
introduce modern forms of architecture. The proposed WaterView Condominiums are
designed to reflect a look and feel which fits in with the historic character of the Isthmus.
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Elements of the design that embody the practices from the period between 1870 and
1930 and compliment other instances of similar development in the Isthmus and are
consistent with the historic theme are:
o The fluted columns on the decks.
o The decorative columns below the house deck.
o The dormers and the decorative gable ends.
o Roof slopes.
o Galvalume roofs on the gables
o The trim on the windows.
o The siding.
o The pediments above the windows.
o The stone base.
o The timber post and beam on the large gable ends.
o The arched windows and the shutters.
o The decorative garage doors.
o The frieze at the perimeter of the house entrance canopy.
The revised design for the WaterView Condominiums is not a modern form of
development.
Regarding site lighting, our overall objective has been to keep the site lighting to a
minimum to minimize glare and enhance views. Site lighting will include:
- 2 LED area lights on 12-foot poles painted white.
- Decorative LED sconces on the house and the condominium building painted white.
- LED string lights hung from poles along the pathway.
We hope to work with the neighbor to the north to retrofit the dam lights that illuminate
the dam employing cut-off LED spot lights in the masonry enclosure on top of the boat
house.
We hope to start the project as soon as we obtain all the necessary approvals which
could be as early as late spring 2019.
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