Architectural Commission & Historic Preservation Commission
Regular MeetingOconomowoc, WI · October 14, 2020
Minutes
City of Oconomowoc
Architectural Commission Meeting Minutes
October 14, 2020
The Deputy Clerk called the meeting to order at 5:00 pm.
Members Present: Jeremy Flint, Anne Krogstad and Paul Schultz
Members Absent: Kent Johnson and Kurt Schrang
Staff Present: Jason Gallo, Kristi Weber and Chris Dehnert
Due to the absence of Chairman Johnson, motion by Krogstad to nominate Flint as Chairman pro tem; second by
Schultz. Motion carried 3-0.
2. Approve the September 9, 2020 Minutes: Krogstad noted a correction in the minutes to Item 4 in the
motion that “no fixed imagery” should have been “only fixed imagery”. Motion by Krogstad to approve the
September 9, 2020 minutes with the correction; second by Schultz. Motion carried 3-0.
3. 216 N Lake Road – Consider/approve an accessory structure at 216 N. Lake Road: Weber explained this
property is shaped long and thin, consisting of a lot of paved surface and located next to a City parking lot. The
applicant wants to build an accessory building for a garage on an existing parking pad and gravel located
approximately 45’ from the high water mark of Lac La Belle. Placement issues include the setback to the lake and
existing trees on park land next to the proposed structure. Weber reviewed the building design and colors as
proposed. The plans also reflect a standing seam metal roof with a flat rubber membrane. Weber suggested the
colors be changed to match the existing home including cream siding, white garage doors and a light tan metal
roof. Commissioner Schrang was unavailable tonight but requested in an email that 3 - 5 arborvitaes be added
along the south elevation of the structure near the property line. The applicant, Dan Napgezek, explained the main
purpose of the structure is for additional parking but they also plan to add a countertop, half overhead glass
garage door and stools along the west elevation of the lake for entertainment purposes. He explained the intent of
the standing seam metal roof is to make the roof less noticeable to neighbors. Napgezek said colors and materials
include a natural clay LP smart lap siding; cedar impressed shingle siding; a burnished slate metal roof; walnut
color man door; white shutters; carriage style garage doors; and flower boxes on the south elevation. There will be
a composite base trim around the whole building because the structure will be located by the water. Members
comments included concern with the south elevation of the structure because the roof is pitched (coping, back
membrane and gutter will all be visible); architecture is not consistent and shakes should be on all 4 elevations;
concern with a composite shake shingle; not the typical style for the Isthmus zoning district; structure will be
located in a prominent area with a lot of visibility; should use all LP siding products and paint the same so the
building looks cohesive with the existing house; shakes on 2 elevations would be acceptable if all were painted
the same; why have a hip roof on this building; and would like the structure better if there was a standing seam
metal roof on the south elevation also. Members discussed different suggestions on the roofline, gutters and
overall design. Motion by Krogstad to approve an accessory structure at 216 N. Lake Road with the following
revisions: include a parapet on the south elevation with scuppers; change the south elevation to include shingles
with siding at the transition which should be at 3’6”; shake material to be consistent with existing and is to be an
LP siding product; match the siding color to the existing residential trim and base; doors and roof acceptable as
shown; and include 3 – 5 arborvitae plantings along the south elevation of the structure to complement the
existing landscaping on the south park property; second by Flint. Motion carried 2 – 0 – 1 (Schultz abstained).
4. Tower Ridge Condominiums – Consider/approve a Special Exception for an off-premise sign for 265
Thurow Drive at the NW corner of N. Lapham Street and E. Wisconsin Avenue: Weber explained this request
is for an off-premise sign to be placed on City property at the corner of Lapham and E. Wisconsin Avenue. The
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applicant is making this request because people who want to come view their property for sale are being directed
by online mapping or directional programs up a utility access road instead of to their property. Staff has been
working with the applicant on sign placement and size, and the applicant made a mockup sign to get a better idea
of best placement. Weber added the applicant is also requesting a special exception to be allowed to let the sign
remain in place until the end of the next calendar year (2021) or until all units are sold, whichever comes first. The
proposed sign will be 4’ x 8’ (32 SF) on 4’ tall posts and a total height of 8’, which exceeds maximum square
footage for a temporary sign. The sign will have u-channels and the applicant will make sure the sign is sturdy
without using concrete. Weber said there are no safety concerns on sign placement as proposed but questioned
what wording is necessary. She concluded with her recommendation listed in the background. Neil Miyashita,
present on behalf of the owner, said a temporary sign was placed at the corner of Lapham and Wisconsin, and
people still went the wrong way to get to their property. The sign will be an MDO product (combination of vinyl and
plastic) so it should be sturdy. Gallo noted concerns with setting precedence; the Mayor is in support of this sign;
content on the sign has been scaled back; and real estate signs have no duration requirements in the code.
Members suggested the sign could be considered wayfinding; sign should have less on property details and make
the address larger; consider a 6 month duration; consider including the name of the development and address
with an arrow; concerned with the sign not having a footing; thanked City staff for working with the applicant on
suggesting a mock up sign which is a huge benefit to the members; the size of the sign is acceptable; should
make the lettering bigger; and the maximum height should be 8’. Motion by Schultz to approve a special exception
for an off-premises sign for 265 Thurow Drive property to be located at the NW corner of N. Lapham Street and E.
Wisconsin Avenue with conditions as follows: location of the off-premises sign is good; off-premises sign can
remain for 6 months (May 2021); sign can be a maximum 8’ in height; include less lettering on the sign to be
“Tower Ridge Condominiums w/address and arrow”; letters on sign can be larger; square footage of sign is
acceptable; when sign is removed, the applicant is to put site location back in pre-existing condition; and the
applicant is to bring the design of the sign back to City staff for approval; second by Krogstad. Motion carried 3-0.
5. Reports and comments from the City Planner: Weber explained the new City Administrator, Matt
Trebatoski will be starting on Monday, November 9, and the Police Department has moved and the new building
looks great.
6. Reports and comments from the Architectural Commissioners: None.
7. Adjourn: Motion by Schultz to adjourn at 5:58 pm; second by Krogstad. Motion carried 3-0.
Chris Dehnert, Deputy City Clerk
S:Clerk\Committees-Commissions\Architectural\2020\ACMin 10-14-20
Agenda
City of Oconomowoc
ARCHITECTURAL COMMISSION MEETING
Wednesday, October 14, 2020 @ 5:00 PM @ City Hall, Council Chambers
NOTICE: If a person with a disability requires the meeting be accessible or materials at the meeting be in
an accessible format, call Diane Coenen, City Clerk, at least 48 hours prior to the meeting at 262-569-2186,
or TDD at 262-569-3272 to request adequate accommodations.
AGENDA:
1. Roll Call and Confirmation of appropriate meeting notification.
2. Approve Minutes of September 9, 2020.
3. 216 N. Lake Road – Consider/approve an accessory structure at 216 N. Lake Road.
4. Tower Ridge Condominiums – Consider/approve a special exception for an off-premise sign for
265 Thurow Drive at the NW corner of N. Lapham Street and E. Wisconsin Avenue.
5. Reports and comments from the City Planning Department.
6. Reports and comments from the Architectural Commissioners.
7. Adjourn.
Members of other City governmental bodies (boards, commission, committees, council, etc.) may attend the above
noticed meeting of the Architectural Commission in order to gather information. The only action to be taken at the
above noticed meeting will be action by the Architectural Commission. Architectural Commissioners should notify the
City Clerk's Office at 262-569-3236 if they are unable to attend.
City of Oconomowoc
Architectural Commission Meeting Minutes
September 9, 2020
Chairman Johnson called the meeting to order at 5:00 pm.
Members Present: Kurt Schrang (5:01 pm), Kent Johnson, Jeremy Flint, Anne Krogstad and Paul Schultz
Staff Present: Jason Gallo, Kristi Weber and Chris Dehnert
2. Approve the August 12, 2020 Minutes: Motion by Flint to approve the August 12, 2020 minutes; second by
Schultz. Motion carried 4-0.
3. The Marketplace – Consider/approve a Master Sign Plan for 130, 132 & 134 E. Wisconsin Avenue:
Weber explained members previously approved an update to this building’s façade in June, and this request is for
approval of a master sign plan as the building will contain multiple tenants. The main building sign was also
approved in June. Weber clarified the 2 proposed wall signs on the E. Wisconsin Avenue façade will be 30” H x
80” W black aluminum and lit by a gooseneck light. There will also be 2 wall signs on the rear elevation to be
located above each doorway. Sign E is proposed to be 32” x 32” while sign D is shown as 32” x 15”. Staff
suggested that both signs on this elevation be 32” x 32”. The applicant is also requesting an off-premises sign to
be located on the west wall of the Children’s Gallery. The property owner of this location has agreed to the sign as
long as the building owner of the Marketplace takes care of it. Weber noted any additional signage by the
applicant, which he wants to be very simple, will be regulated under the City’s sign code. The owner/applicant,
Jason Dvorak, said he is very pleased with how everything has turned out on the front and rear elevations of the
building. Members noted approval of off-premises signs can be tricky; it’s an issue if the off-premises sign is on a
front elevation but this sign is acceptable because it will be located in an alley; and the off-premises sign improves
the aesthetic view of the façade it will be on. Members also suggested the area should be visible to these
businesses if this is the only signage they will have. Dvorak noted he is planning sconce lighting on either side of
the signage which will illuminate it but not shine directly on it. He added these businesses arrange private
meetings with their clients so there should be limited foot traffic at night. Motion by Krogstad to approve the
Master Sign Plan for the Marketplace at 130, 132 & 134 E. Wisconsin Avenue with the recommendations of
Planning staff for updating text as presented; the elevation on the lake side may be unlit; and approve the off-
premises sign as presented; second by Flint. Motion carried 5-0.
4. St. Paul’s Lutheran Church– Consider/approve a Digital Reader Board at 210 E. Pleasant Street: Weber
explained this request is for a digital reader board to be placed in an existing monument sign located a block off
the downtown. The sign currently has changeable copy, is internally lit and faces Wisconsin Avenue. Staff
reviewed the request and agreed the proposed sign looks good but the issue is with the proximity of the reader
board to the downtown. The City’s sign code states that signs in the downtown are not to be internally lit. They
agreed, however, there is a reader board in the downtown that reflects time/temperature which was approved.
Staff recommends denial of the request based on the location of the proposed reader board. Weber noted staff
has received multiple complaints on other church reader boards which are located across from a residential
neighborhood due to their brightness. Gallo said they have concerns with the precedence this request for a reader
board in the downtown could set. He explained the types of complaints they have received, and how they have
worked with owners to reduce the brightness of their reader boards. Pat Borgman and Glenn Leidel spoke on
behalf of St. Paul’s Lutheran Church, noting the history and their goal to update the sign and bring it up to date in
order to provide information to the congregation and other members of the community. They agreed to work with
the City on any issues that may arise; reduce light levels if necessary; or set hours when it would be allowed to be
illuminated. They noted the current sign is illuminated with 2 light bulbs; there are other internally illuminated signs
on Wisconsin Avenue; and there have been no safety issues at the intersection of St. Paul and Pleasant Streets.
The reader board will be 2’ x 3’ and they feel most other reader boards are much larger and gawdy. They desire
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something small and unobtrusive to get information out to their congregation on weekend and evening activities.
Zach Wenger of Lemberg Electric explained the proposed reader board unit is a very smart system; has an
automatic eye to know when to dim down or can be turned down manually; the sign will shut off if it malfunctions;
light from the reader board will not shine off to the sides; and the reader board cannot livestream events.
Members comments included: don’t believe a reader board at this location is a problem because it will be located
off Wisconsin Avenue, is not directly adjacent to single-family housing, is located next to a high rise with
businesses on the first floor and it can be controlled manually; questioned if it is the Church’s intent to show
videos on the reader board; they have a problem with showing videos or photos on the reader board; concerned
with propaganda on the reader board; likes showing photos on the reader board; and likes the sign but content on
a reader board is always the issue. Leidel suggested the members could approve the reader board and provide
that no pictures are to be displayed on it. He added if the church wanted to show pictures on the reader board at
some point in the future, then maybe it could be allowed as a trial. Leidel concluded the church is willing to have
the reader board illuminated from 6 am to 10 pm and do whatever else the Architectural members want. Gallo
read Section 17.609(4)(a) of the City Zoning Code regarding approval of signs by the Architectural members. He
noted each illuminated sign that has been approved in the downtown has history as to why it was approved, and
then each request that comes after is addressed case by case though the sign code does not permit illuminated
signs in the downtown at all. Motion by Krogstad to approve a digital reader board for St. Paul’s Lutheran Church
at 210 E. Pleasant Street subject to the following restrictions: no fixed imagery but should only be letters; the
digital reader board may only be illuminated from 6 am to 10 pm; the light level of the sign is to be approved by
City staff after installation; and any changes to the reader board are to be approved by City staff; second by
Schrang. Motion carried 5-0.
5. Reports and comments from the City Planner: None.
6. Reports and comments from the Architectural Commissioners: None.
7. Adjourn: Motion by Schrang to adjourn at 5:53 pm; second by Schultz. Motion carried 5-0.
Chris Dehnert, Deputy City Clerk
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Department of City Planning
Kristi Weber | 262.569.2173
oconomowoc-wi.gov/planning
Architectural Commission Background
October 14th 2020 : 5:00 pm at City Hall in Council Chambers
Item #3 – 216 N. Lake Road; Accessory Structure / Detached Garage
The applicant is requesting approval of an accessory structure / detached garage at 216 N. Lake
Road. Per Section §17.204(5) of the City’s Municipal Code, “all proposed accessory buildings located
within the IRM and IRS zoning shall be reviewed and approved by the Architectural Commission.”
The applicant is proposing an accessory structure / detached garage on an existing concrete and
gravel area approximately 45’ from the ordinary high water mark. This application complies with
zoning ordinances and will not require special exceptions and/or additional review by the Plan
Commission; only building design review by the Architectural Commission.
Building Colors
The application does not identify the material colors. A rendering was provided and identifies black
garage doors, yellow composite siding with gray standing seam metal roof. After completing a site
visit, Planning Staff suggests that the colors be changed to match the principal structure; cream
siding, white garage doors, trim, fascia, soffit, shutters, and planter boxes. Applicant to provide
building material and color samples for review and approval at the Architectural Commission
meeting.
Roof
Initially, due to the location on the Isthmus, Planning Staff was not in support of the type of
proposed roof (flat rubber membrane) and the selected material (standing seam metal roof ). After
completing a site visit, Planning Stuff understands why this type of flat roof was utilized – to not
impede on the lake view from the principal structure first floor deck. However, the primary
structure has tan dimensional singles, not a standing seam metal roof. The adjacent neighbor to
the north has a dark-colored metal roof. Based on the design of the roof and the limited amount of
visible metal, Planning Staff would support a standing seam roof however, it is recommended the
color be changed to light tan to match the principal structure.
Recommendation:
Approve the accessory structure for 216 N. Lake Road, with the following considerations:
• Building Colors: Colors to match principal structure: cream composite siding, white garage
doors, trim, fascia, soffit, shutters, and planter boxes.
• Roof: Color to match principal structure: light tan standing seam roof
Architectural Commission Meeting Background
October 14th, 2020 – Page 2
Item #4 – Tower Ridge Condominiums; Off-Premise Sign
The applicant is requesting approval of a special exception for an off-premise sign advertising
Tower Ridge Condominiums at 265 Thurow Drive. The sign would be located at the NW corner of
N. Lapham Street and E. Wisconsin Avenue. Per Section §17.604(3)(c) of the City’s Municipal Code,
“No sign shall identify or direct attention to a business, activity, or enterprise that is not located on the
same premises as the sign. Off-premises signs, except official signs, are prohibited in the City of
Oconomowoc.”
Location
The Applicant is requesting a sign to be placed off-premise on City property, due to online mapping
/ direction programs sending contractors / future unit owners the wrong way. The Owner explained
people are instructed to use an access drive next to the hardware store. The Commissioners to
determine if the sign is warranted on City property.
Duration
The Applicant is requesting the sign to be installed through the end of next year (December 31st
2021) or when sales are finished, whatever date comes first. The Architectural Commission has
reviewed requests for temporary signs that exceed the code (Section §17.603(1)(c)) allowance of 30
days in the past (example Aldi’s for their remodel and grand opening in February 2018; motion
allowed sign through construction and 30 days after grand opening). Commissions to determine if
the duration of time is warranted.
Type of Sign
The Applicant noted that this request is based on an issue with google providing the wrong
directions to the development. However based on the text it is unclear if this sign is meant only as
a directional or a billboard for real estate sales. Since the sign is being requested on City property,
Staff suggests that based on the rationale submittal that only a directional sign is necessary. In
order to accomplish this, Staff suggests just the name of the development (Tower Ridge
Condominiums), address (265 Thurow Drive) and arrow is warranted. Beacuase this request is a
special exception for off-premise and being placed on City land, Staff feels reviewing the amount
of content is appropriate.
Square Footage
The sign is 32’ SF (sign is 4’x8’, posts are 4’ high, total height is 8’). Per Section §17.603(1)(c) of the
City’s Municipal Code, the maximum square footage allowed for a temporary sign is 24 SF. Staff
asked the Applicant to place a mock same size sign in the same location. Commissioners to
determine if the size of the sign is warranted.
Installation & Removal
The Applicant has shared that no concrete will be used to anchor the sign; however, they do expect
to place the posts into the ground. Applicant to provide additional details on the sign installation.
When the sign is removed, the applicant to put the site location back to the pre-existing condition.
Architectural Commission Meeting Background
October 14th, 2020 – Page 3
Additional Logistics:
• Sign Permit Required: Pending approval of the sign, then a sign permit may be issued from the
Building Inspection Department located on the second floor of City Hall for $50.
• Diggers Hotline Required: the Applicant is responsible for calling Diggers Hotline prior to
sign installation.
Recommendation:
Approve the special exception for an off-premise sign for Tower Ridge Condominiums at the
NW corner of N. Lapham Street and E. Wisconsin Avenue, with the following considerations:
• Location: The Commissioners to determine if the sign is warranted on City property.
• Duration: Commissions to determine if the duration of time is warranted.
• Type of Sign: Sign to have name of the development (Tower Ridge Condominiums),
address (265 Thurow Drive) and arrow.
• Square Footage: Commissioners to determine if the size of the sign is warranted.
• Installation & Removal: When the sign is removed, the applicant to put the site location
back in pre-existing condition.
Kristi Weber
From: David Hoffmann <dphoff123@gmail.com>
Sent: Tuesday, October 06, 2020 12:45 PM
To: Kristi Weber
Subject: Re: Tower Ridge Condo Sign - 10/5 AC Submittal.
Attachments: 20201006_090444.jpg; 20201006_090522.jpg; 20201006_090458.jpg
Email #1.
Pictures Attached.
The sign would be 4 feet off the ground using heavy duty U-Channel posts. Sign material is a medium density
overlay (MDO) 1/2" thick, double sided.
The pictures depict where the sign would be placed and represents the actual size. Placement would be
approximately 23 feet from the curb of North Lapham and 32 feet from the curb of Wisconsin Avenue. Traffic
vision is uninhibited.
Best Regards,
David Hoffmann
HM&I LLC
Tower Ridge LLC
262-391-7475
On Mon, Oct 5, 2020 at 12:30 PM Kristi Weber <kweber@oconomowoc-wi.gov> wrote:
Hi Dave,
After review of your Architectural Commission submittal, it is incomplete.
Since it was already a late submittal and based on the timeframe to get my packets out, if you want to still be
on October’s AC, I need the following by 4pm Tuesday, October 6th.
Otherwise I will hold your application until it is complete.
As always, all cut-off are available on our website: https://www.oconomowoc-wi.gov/775/Meeting-Dates
We need the following information:
Is it a double sided sign?
What is the material of the sign?
More information is needed about the base of the sign:
o Height
o Materials
1
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