Architectural Commission & Historic Preservation Commission
Regular MeetingOconomowoc, WI · February 7, 2024
Minutes
City of Oconomowoc
Architectural Commission Meeting Minutes
February 7, 2024
The meeting was called to order by Chairman Flint at 4:30 pm.
Members Present: Johnson, Flint, Schulz and Schrang
Members Excused: Krogstad
Staff Present: Gallo, Weber, Mayor Magnus, Frye, Dehnert and Hettich
2. Approve Minutes of January 3, 2024: Motion by Johnson to approve the January 3, 2024 minutes; second by
Schultz. Motion carried 4-0.
3. 116-118 N. Main Street – Consider/approve a Master Sign Plan for 116-118 N. Main Street: This request is
for approval of a master sign plan for a business in the Downtown with 2 tenant spaces. The plan includes a 16”
round projecting sign for each tenant along with any window signage which would be regulated by City code.
Weber said there are still outstanding items that need to be completed on the building per the Architectural
Commission which is tied to the City’s loan pool fund. She recommended a timeframe for completion of the facade
be included as part of any motion. Sean Radler explained they plan to do the building façade this spring / summer
and handed out an updated signage plan which showed an oval / round projecting sign with 18” lettering and 10”-
18” tall wall sign above the garage doors. Members said the proposed round projecting sign is clean and
contemporary; prefer the projecting signs instead of wall signs; and concerned that too much signage will make
the building look cluttered. Motion by Johnson to approve the master sign plan for 116-118 N. Main Street with
only the projecting signs, not the signage on the building, and signage on the glass; second by Schultz. Motion
amended by Johnson to clarify approval of the contemporary round sign shown on page 4 of the submittal;
second by Schultz. Motion carried 4-0.
4. Performance Coatings – Consider/approve building plans at 1301 W. 2nd Street: Weber explained the
applicant is adding a 26,400 sf addition onto their existing building which will consist of the same materials and
colors, Regal White and Slate Gray. The dumpster will consist of the same building materials, includes a man door
and trash from inside the building will feed directly into the dumpster. Members noted the addition eliminates
outside storage. Gallo said the building, landscaping and lighting plans will be on the Plan Commission agenda
later this evening. Motion by Johnson to approve the building plans for Performance Coatings at 1301 W. 2nd
Street as presented; second by Schrang. Motion carried 4-0.
5. Secure Storage – Consider/approve a façade update for a building located at 140 S. Concord Road:
Weber explained this item was presented to the members at last month’s AC meeting, and the applicant made all
changes to the building as requested and added landscaping and green space along 2nd St. Weber suggested not
planning landscaping where snow storage will be but instead in another area along Concord; at least one parking
stall will need to be removed from the vision corner; and recommended approval. Kent Fish, General Engineering
Company and Art Kumiega of Secure Storage provided material samples and colors, Sherwin Williams Rave Red
and Double Latte. Members thought they did a great job; listened to the comments at the last meeting; and
appreciated them for adding landscaping. Motion by Schultz to approve a façade update at 140 S. Concord Road
as submitted; second by Johnson. Motion carried 4-0.
6. Secure Storage – Consider/approve a Master Sign Plan for a building located at 140 S. Concord Road:
Weber questioned halo lit channel letters at night since the building is in a residential area; didn’t think the interior
walkway needs to be lit; the signs should be lined up with the windows; and questioned placement of a door on
2nd St. Weber recommended approval with considerations listed in the background. Fish handed out a photo of
the building at night; said the business sign on the canopy will be channel letters and the remaining signage will
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be backlit; and the signage will line up with the window boxes as requested. Members agreed with staff
comments. Gallo said there is a lot of signage but it is a sizable building. Motion by Flint to approve a master sign
plan at 140 S. Concord Road with the following recommendations listed in the background: 1) East
Elevation/Entry-change the Loading Zone and Office signs to be non-illuminated wayfinding signs; 2) along
Concord Road-Lower the ’24-7 Move In’ sign so that the top of the sign lines up with the stop of the window box;
3) along W. 2nd Street-place the ’24-7 Move In’ sign between the window box and the corner of the building as
referenced on Sheet A4.1 in the building plans submittal; and allow the ‘arrow Enter’ sign; second by Schrang.
Motion carried 4-0.
7. Pabst Farms Retail Center – Consider/approve a multi-tenant commercial building located at the
southwest corner of the intersection of Pabst Farms Blvd and Pabst Farms Circle: Weber explained the
design, color and materials were discussed at last month’s meeting, and the applicant provided updated plans.
The dumpster has been moved to a new location and changes have been made to the front and rear elevations.
Weber has concerns with the updated design of the front elevation; the rear elevation needs more detail; they
provided a roof plan that doesn’t match the roof; need an update on building materials; and questioned lighting on
the building. Weber recommended postponing action tonight due to the amount of outstanding issues. Members
noted the building needed roof hatches to be able to access all areas where mechanicals are located; the parapet
walls are not shown on the plans; and what is the plan for roof drainage. Sean and Brad of KP & J Architects and
Engineers understand the roof access issue; part of the façade will hide some of the units; and they are
envisioning a gap for roof drainage. Materials include an aluminum composite and a sand colored Hardiplank
siding instead of stucco on the front; and an aluminum composite material for the dumpster. Members said they
needed more detail on the rear elevation and suggested either spandrel glass, brick, block masonry or Hardiplank
and paint the doors to make it look more inviting; wanted more architectural detail and color on the front elevation;
questioned how big the panels, joints, etc will be; and said there will be durability issues with stucco. Members
said the building must have 4 sided architecture; encouraged them to look at all utility items and where they will be
placed; and said they are heading in the right direction but need more detail and material samples. Motion by
Johnson to postpone action on the multi-tenant commercial building located at the southwest corner of the
intersection of Pabst Farms Blvd and Pabst Farms Circle and come back with better clarification of materials and
colors; second by Schrang. Motion carried 4-0.
8. Olympia Fields Master Sign Plan – Consider/approve the updated Master Sign Plan for the Olympia
Fields Development: Weber explained staff continues to work with applicants on signage in the development
and noted all signs were white with a white logo. The proposed change to the sign plan is to clarify that all sign
logos shall be white unless a tenant is using corporate colors with white text. Wangard is receptive to this change.
Motion by Flint to approve the updated master sign plan for the Olympia Fields development as submitted with the
proposed amendments; second by Johnson. Motion carried 4-0.
9. Olympia Fields Mixed-Use Building – Consider/approve a Mixed-Use building located at the northeast
corner of Pabst Road and Olympia Fields Drive: Weber explained the approved design standards were
included in the agenda packet and noted that Council has recommended a 5’ stepback on the upper level and
would be looking to AC for feedback. Weber noted with the current submittal the site plan has not changed and
there were minor changes to the building design and roof line. The applicant was provided a copy of the
background which noted discussion at the November 2023 meeting indicated an upper level stepback would be
needed. Members reiterated that the building does need a stepback. Ron Tannenbaum of RDL Architects was
present along with Matt Moroney and Mark Lake of Wangard. Moroney said a 5’ stepback on the upper level
would “thin out” those apartments rendering them unusable. Tannenbaum said they should not be glued to the
Prairie Style and pointed out the balconies were cut back, but only a few in select locations. Members suggested
the windows could be wrapped; consider looking at Asian architecture for inspiration; the notch in the roof line is
not a roof break; and likes the 1st roof better than the 2nd. Tannenbaum agreed they could update the trim and said
materials include stone, brick, fiber cement and EIFS on the front of the building. Moroney said the ordinance
should be updated to remove the 5’ stepback requirement. Tannenbaum asked for approval of the building with
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cut outs. Members declined to approve and discussed having a special meeting because this is such a huge
project. Weber said staff’s current workload would not accommodate a special meeting plus the cut off for next
month’s meeting is the following week. Motion by Schultz to postpone the mixed-use building located at the
northeast corner of Pabst Road and Olympia Fields Drive; second by Flint. Motion carried 4-0.
10. Reports and comments from the City Planning Department: None.
11. Reports and comments from the Architectural Commissioners: None.
12. Adjourn: Motion by Schrang to adjourn at 6:43 pm; second by Schultz. Motion carried 4-0.
Chris Dehnert, Deputy City Clerk
Tracy Hettich, P/T Administrative Assistant
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