Protection and Welfare Committee
Regular MeetingOconomowoc, WI · May 4, 2021
Minutes
City of Oconomowoc
Protection & Welfare Committee Meeting Minutes
May 04, 2021 - 6:25 PM
Aldermen Present: Matt Rosek, Kevin Ellis
Absent: Andy Rogers
Also Present: Robert Magnus, Matt Trebatoski, Diane Coenen, Robert Duffy, Kevin Freber, Mark Frye, Jason Gallo, Ivan Lam, Scott
Osborn, James Pfister, Joe Pickart, Laurie Sullivan, Brad Timm, Dan Uribe, Karen Spiegelberg, Lou Kowieski, John Zapfel, Matt
Mulder, Charles Schellpeper, Stan Riffle, Stan Sugden
Chairman Rosek called the Protection & Welfare Committee Meeting to order at 6:25 PM.
Call to order and confirmation of appropriate meeting notification
Committee Business
a. Discussion on Whether to Pursue Changes to 12.03(7A) of the City of Oconomowoc Municipal Code
Regarding Wild or Vicious Animals
The Committee directed staff to bring forward a revised ordinance with the one change as proposed for Item (7A)(b)2.
removing the references to Pit Bull Dogs.
b. Consider/recommend Resolution 21-R2948 Granting New 2021 "Class B" Intoxicating Liquor/Fermented Malt
Beverage License to Perseverance Corp. (The Badger Burger Co.)
Motion to recommend Resolution 21-R2948 Granting New 2021 "Class B" Intoxicating Liquor/Fermented Malt
Beverage License to Perseverance Corp. (The Badger Burger Co.) made by Rosek and seconded by Ellis.
Motion carried 2-0-0.
c. Consider/recommend Resolution 21-R2949 Awarding Contract for Police Dispatch Study and Related Budget
Amendment
Motion to recommend Resolution 21-R2949 awarding contract for Police Disptach Study and related budget
amendment made by Rosek and seconded by Ellis.
Motion carried 2-0-0.
Adjourn
Motion to adjourn made by Ellis and seconded by Rosek.
Motion carried 2-0-0.
The meeting adjourned at 6:52 PM.
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Minutes taken by Diane Coenen, City Clerk
Alderman Ellis, Acting Secretary
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Protection & Welfare Committee - May 04, 2021
Agenda
City of Oconomowoc
Protection & Welfare Committee
Aldermen: Rosek, Chairman / Rogers, Secy / Ellis
Tuesday, May 04, 2021 - 6:25 PM
City Hall - Council Chambers
174 E. Wisconsin Ave. Oconomowoc, WI 53066
Notice: If a person with a disability requires that the meeting be accessible or that materials at the
meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request
adequate accommodations. Tel: (262) 569-2186.
1. Call to order and confirmation of appropriate meeting notification
2. Committee Business
a. Discussion on Whether to Pursue Changes to 12.03(7A) of the City of Oconomowoc
Municipal Code Regarding Wild or Vicious Animals
b. Consider/recommend Resolution 21-R2948 Granting New 2021 "Class B" Intoxicating
Liquor/Fermented Malt Beverage License to Perseverance Corp. (The Badger Burger Co.)
c. Consider/recommend Resolution 21-R2949 Awarding Contract for Police Dispatch Study and
Related Budget Amendment
3. Adjourn
________________________________
Diane Coenen, City Clerk
City of Oconomowoc
Notice is hereby given that a majority of the Common Council will be present at the above scheduled meeting to gather information
about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to
State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the
Common Council will not take any formal action at this meeting.
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MEMORANDUM
DEPARTMENT – ADMINISTRATION
Date: April 28, 2021
To: Protection & Welfare Committee
From: Matt Trebatoski, City Administrator
Re: Discussion on Whether to Pursue Changes to the Wild or Vicious Animals Ordinance
RELATES TO THE STRATEGIC PLAN
Strategic Goal-
BACKGROUND
Ald. Ellis has expressed an interest in revisiting some of the provisions in the Wild or Vicious Animals section of
the Municipal Code pertaining to pit bull dogs. The issue was last reviewed in 2018 and at that time no changes
were made. Ald. Ellis met with the Mayor and City Administrator to explain his concerns and why he felt the
ordinance should be revised.
DISCUSSION
The Mayor and I decided the best way to address the matter and move it forward would be to have a Protection
and Welfare Committee meeting for the committee to discuss and determine if there is value in pursuing a
change, and if so, to provide direction for drafting a revision for the Committee and Council to consider. Attached
is a copy of the current ordinance 12.03 (7A) for your review and reference.
FINANCIAL IMPACT
RECOMMENDATION
SUGGESTED MOTION
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12.03 - DOG AND CAT LICENSING AND REGULATION.
(7A) WILD OR VICIOUS ANIMALS. (Cr. #02-0531)
(a) Generally.
1. Definitions; Keeping Wild Animal as Pet.
a. Definitions.
Canine animal. Includes all members of the family Canidae except foxes.
Coyote. Canis latrans.
Dingo. Canis dingo.
Domesticated dog. Canis familiaris.
Jackal. Canis aureus.
Vicious animal. Vicious animal means any animal that, when unprovoked, inflicts
bites, injures, kills or attacks a human being or domestic animal on either public or
private property, unless the behavior is caused by acts as provided in §12.03(7A)(b)2.
Wild animal. Wild animals means any live monkey or other nonhuman primate,
raccoon, skunk, fox, wolf, wolf-dog hybrid, poisonous snake exceeding 3 feet in
length, leopard, panther, tiger, lion, lynx or any other warm-blooded animal which can
normally be found in the wild state.
Wolf. Includes both Canis lupus and Canis niger.
Wolf-dog hybrid. Any cross-breed resulting from the mating of a domesticated dog
and a wolf, coyote, jackal or dingo, or resulting from the mating of any wolf-dog hybrid
and another wolf-dog hybrid or domesticated dog.
b. Keeping Wild Animal as Pet. No person shall keep or permit to be kept any wild animal
as a pet.
(b) Vicious Animals.
1. Procedure for Declaring Animal Vicious. Any law enforcement officer empowered to conduct
an investigation into the circumstances surrounding an unprovoked animal attack, after
conducting such an investigation, is hereby empowered to declare the animal in question
vicious. The owner of the animal declared vicious pursuant to this section shall be served
personally, or by certified mail with return receipt, with an order declaring the animal vicious.
Any animal owner aggrieved by the order may petition the Common Council for a review of
the order in accordance with the procedure set forth in this section. Upon receipt of the
petition of the aggrieved owner, the Common Council shall schedule a hearing at the next
regular meeting of the Common Council. If the petition is received within 7 days of the next
regularly scheduled meeting, the hearing shall be scheduled at the next monthly meeting.
The hearing shall be conducted in conformance with the existing rules of the Common
Council regarding administrative hearings. After the hearing, the owner or keeper of the
animal shall be notified in writing of the determination. If a determination is made that the
animal is vicious, the owner or keeper shall comply with the provisions of this division in
accordance with a time schedule established by the Common Council, but in no case more
than 30 days subsequent to the date of determination. If the owner or keeper of the animal
contests the determination, he/she may, within a reasonable time, seek review of the
Common Council's decision by the circuit court. The aggrieved party may also seek review
of the Common Council's declaration of viciousness upon showing of a significant change in
circumstances regarding the animal's disposition.
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2. Pit Bull Dogs Presumed Vicious. There shall be an irrefutable presumption that any dog
registered with the City as a pit bull dog is a dangerous dog and is therefore subject to the
requirements of this ordinance. Pit bull dog means and includes any of the following dogs:
the Staffordshire Bull Terrier breed of dogs, the American Staffordshire Terrier breed of dogs,
the American Pit Bull Terrier breed of dogs, dogs that have the appearance and
characteristics of being predominantly of the breeds of dogs known as Staffordshire Bull
Terrier, American Staffordshire Terrier, or American Pit Bull Terrier.
3. Certain Animals Not Be Declared Vicious. Notwithstanding the definition of a vicious animal
in §12.03(7A)(a)1.a.
a. No animal may be declared vicious if death, injury or damage is sustained by a person
who, at the time such injury or damage was sustained was intentionally committing a
trespass on the land or criminal trespass on the dwelling upon premises occupied by
the owner of the animal, was teasing, tormenting, abusing or assaulting the animal; or
was committing or attempting to commit a crime or violating or attempting to violate an
ordinance which protects persons or property.
b. No animal may be declared vicious if death, injury or damage was sustained by a
domestic animal which, at the time such was sustained was teasing, tormenting,
abusing or assaulting the animal.
c. No animal may be declared vicious if the animal was protecting or defending a human
being within the immediate vicinity of the animal from an unjustified attack or assault.
d. No animal may be declared vicious for acts committed by the animal while being utilized
by a law enforcement agency for law enforcement purposes while under the control and
direction of a law enforcement officer.
4. Confinement and Restraint.
a. On Premises of Owner. While on the owner's or caretaker's property, a vicious animal
must be:
(i) Securely confined indoors;
(ii) In a securely enclosed and locked pen or structure suitable to prevent the entry of
young children and designed to prevent the animal from escaping. The pen or
structure must be constructed with chain link fencing on all 4 sides and top. If the
pen or structure has no bottom secured to the sides, the sides must be imbedded
in the ground no less than 2 feet, or have a concrete pad for the bottom; or
(iii) Securely leashed or chained to an immovable object, with the owner or caretaker
being physically present.
b. Off Premises of Owner. While off the owner's or caretaker's premises, the vicious animal
must be muzzled and restrained by a substantial chain or leash not exceeding 4 feet in
length and under the control of a responsible person. The muzzle must be made in a
manner that will not cause injury to the animal or interfere with its vision or respiration,
but must prevent it from biting any person or animal.
c. Warning Signs. All owners or caretakers of vicious animals shall display, in prominent
places on their premises, near all entrances to the premises, signs in letters of not less
than 2 inches high using the words "Warning-Vicious Animal." A similar sign is required
to be posted on the kennel or pen of the animal.
5. Sale or Transfer of Animal. No person may sell or transfer possession of a vicious animal to
another person without first notifying the person to whom the vicious animal is being sold or
transferred of the fact that such animal is a vicious animal and of any requirements imposed
upon the selling or transferring party. No person may sell or transfer possession of a vicious
animal to another person without first notifying the Police Department in writing at least 3
days in advance of the sale or transfer of possession.
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6. Impoundment and Destruction of Animal Injuring Humans. If the animal control officer has
probable cause to believe that an animal has caused serious injury to a person by an attack
without provocation, the officer shall request the Common Council to convene a hearing for
the purpose of determining whether or not the animal in question should be impounded and
destroyed by the City. The owner of the animal shall be notified of the hearing date as
specified in subsection (b)1. hereof, and the hearing shall be conducted and the final
determination made in accordance with the procedure set forth therein.
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MEMORANDUM
CLERKS
TO: Mayor Magnus
Protection and Welfare
Common Council
FROM: Diane Coenen, Clerk
DATE: April 27, 2021
RE: Perseverance Corp. – “Class B” License
RELATES TO THE STRATEGIC PLAN
Strategic Goal – N/A
BACKGROUND
The City received an application for a new “Class B” Intoxicating Liquor/Fermented Malt Beverage license from
Perseverance Corp, dba The Badger Burger Co., Mark Weiss, Agent, for the property located at 1320 Pabst Farms
Circle, Suite 170 (former Scrambler’s Restaurant.) Mr. Weiss plans to open his new business on May 20, 2021.
The applicant meets all State Statute and Chapter 12 requirements. I have included a copy of the floor plan as
provided by Mr. Weiss.
The “Class B” license the City would be issuing is one of eight licenses that was provided to Pabst Farms under WI
Stat. 125.51(4)(x)3 for use in the area that comprised the former Tax Incremental District #3 (Capital
Improvement Area.) This is a regular license ($600.00) and Pabst Farms Development, Inc. (William Niemann)
has provided the City with a Letter of Transfer effective upon Council approval.
ADDITIONAL ANALYSIS
I recommend that the license is granted on the condition the Clerk not issue the license until the owner confirms
the opening date, but no later than June 30th.
FINANCIAL IMPACT
The “Class B” license is a regular license and will expire on June 30, 2021. The prorated fee is $100.00 and the
license will need to come forward for renewal during our annual June licensing renewal period.
RECOMMENDATION
Protection & Welfare Recommendation: Move to recommend granting a new 2021 “Class B” Intoxicating
Liquor/Fermented Malt Beverage license to Perseverance Corp. with the condition the Clerk not issue the license
until the owner confirms the opening date, but no later than June 30th.
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SUGGESTED MOTION
Council Recommendation: Move to adopt Resolution 21-R2948 granting a new 2021 “Class B” Intoxicating
Liquor/Fermented Malt Beverage license to Perseverance Corp. with the condition the Clerk not issue the license
until the owner confirms the opening date, but no later than June 30th.
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RESOLUTION NO. 21-R2948
GRANTING A NEW 2021 "CLASS B" INTOXICATING LIQUOR/FERMENTED MALT BEVERAGE LICENSE TO
PERSEVERANCE CORP.
WHEREAS, this license is one of eight special legislation licenses that was issued to
Pabst Farms Development, Inc. in 2017 by Resolution 17-R2653, per Wis. Stats, 125.51(4)(x)
which allowed the City to issue up to eight “Class B” licenses for use in the area that
comprised the former Tax Incremental District #3, which is defined as a “Capital
Improvement Area”; and
WHEREAS, an application for the following new license has been made for the Capital
Improvement Area, necessary fees deposited and all legal procedures have been taken, as
per ordinance of the City of Oconomowoc.
NOW THEREFORE, BE IT HEREBY RESOLVED by the Common Council of the City of
Oconomowoc that the following license be granted (will expire on June 30, 2021):
“Class B” License
(serve intoxicating liquor/fermented malt beverages)
Perseverance Corp. (The Badger Burger Co.)
1320 Pabst Farms Circle, Suite 170
Mark Weiss, Agent
4764 S. Lindenwood Ct, New Berlin
DATED: May 4, 2021 CITY OF OCONOMOWOC
By: _____________________________
Robert P. Magnus, Mayor
ATTEST:
Diane Coenen, Clerk
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MEMORANDUM
DEPARTMENT - ADMINISTRATION
Date: April 28, 2021
To: Protection and Welfare Committee
City Council
From: Matt Trebatoski, City Administrator
Laurie Sullivan, Finance Director
Re: Award of Dispatch Study Contract and Related Budget Amendment
RELATES TO THE STRATEGIC PLAN
Strategic Goal-N/A
BACKGROUND
The decision concerning whether the City should continue Dispatch services at the Public Safety facility, or to
merge with Waukesha County dispatch services has been an ongoing conversation amongst the City Council for
the last several years. During the 2021 budget workshops last fall, the Council directed staff to budget for a
Dispatch Study to be conducted before the 2022 budget is presented to Council. Council asked that staff use an
independent, third party firm to conduct the study using the Request for Proposals (RFP) process. The study
would look at both the City Dispatch service and the County Dispatch service and compare the service levels and
pricing. The Firm would present the pros and cons of both services and make an objective recommendation to
the City Council.
ADDITIONAL ANALYSIS
The RFP was prepared by the City Administrator and Finance Director with review and input by the Mayor and
two Councilmembers.
The proposals review team consisted of the City Administrator, Finance Director, Charlie Shaw, Jim Daley and
Lou Morgan.
FINANCIAL IMPACT
The City uses a qualifications based selection process when evaluating professional services contracts. As part of
this process, proposals were evaluated in two steps:
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1. Technical Requirements/Qualifications – 80% (100 points)
The RFPs were evaluated and scored based on qualifications of assigned staff, relevant experience,
demonstration of high level of accuracy and customer service, and the use of a computerized
system with access available to city staff.
2. Contract Cost – 20% (20 points)
Pricing for proposers who addressed the requirements outlined in the proposal were reviewed,
where the lowest contract cost is awarded the maximum points for cost. Other firms are awarded
points based on the percentage of their contract price compared to the low-cost proposal.
The City received and reviewed five proposals. Three of the firms rose to the top with scores above the 80%
threshold for qualifications and quality of their response to the proposal.
The three qualifying firms along with their scoring totals and costs are listed below:
Step 2 - Qualified Firms With Pricing
Qualified Firms - Step 2 Pricing Average Contract Total Ran Proposal % Cost
Technical Cost Points k Cost Points
Points Points
Federal Engineering 92.6 13.2 105.8 2 $ 49,218 66%
Matrix Consulting 87.2 20.0 107.2 1 $ 32,500 100%
Mission Critical Partners 93.2 12.4 105.6 3 $ 52,329 62%
100.0 20.0 120.0
RECOMMENDATION
All three of the top rated firms are deemed qualified to conduct the Dispatch study. The RFP review team is
recommending the contract award be extended to Matrix Consulting at a cost of $32,500. The original budget for
the study was set at $20,000. The Budget will need to be amended to include an additional $12,500 to be
transferred from the Contingency account number 100-500-0100-900 to account number 100-500-0300-210, City
Administrator – Outside Services.
SUGGESTED MOTION
Move to adopt Resolution 21-R2949 awarding the Dispatch Study contract to Matrix Consulting at a cost of
$32,500 and to approve the related budget amendment of $12,500.
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RESOLUTION NO. 21-R2949
AWARDING CONTRACT FOR POLICE DISPATCH STUDY AND RELATED BUDGET AMENDMENT
WHEREAS, the City of Oconomowoc budget provides for $20,000 for the cost of an
Independent Third Party study of the City’s dispatch services; and
WHEREAS, all of the qualifying proposals received for consulting services for the study
exceed the budgeted amount; and
WHEREAS, the Request for Proposals Review Committee is recommending the award
of contract to Matrix Consulting in the amount $32,500; and
WHEREAS, contract award will require a budget amendment in the amount of $12,500.
NOW THEREFORE, BE IT HEREBY RESOLVED, the City Council awards the Dispatch Study
Contract to Matrix Consulting in the amount of $32,500.
BE IT FURTHER RESOLVED THAT, the City Council authorizes a budget amendment of
$12,500 to account number 100-500-0300-210 with funds transferred from the contingency
account (100-500-0100-900).
DATED: CITY OF OCONOMOWOC
By: _____________________________
Robert P. Magnus, Mayor
ATTEST:
Diane Coenen, Clerk
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Proposal to Conduct a Police Emergency Dispatch
Services Study
OCONOMOWOC, WISCONSIN
Technical Proposal
matrix
consulting group
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Table of Contents
Cover Letter i
1. Firm Background and Qualifications 1
2. Proposed Project Team 4
3. Project Approach and Work Plan 7
4. References 13
Appendix A – Insurance 15
Appendix B – Conflict of Interest 16
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April 16, 2020
Mr. Matt Trebatoski
City Administrator
City of Oconomowoc
174 E. Wisconsin Ave.
Oconomowoc, WI 53066
Dear Mr. Trebatoski,
The Matrix Consulting Group is pleased to present the following proposal to conduct a
police emergency dispatch services study for the City of Oconomowoc.
Our firm is dedicated to providing management consulting services to cities, counties,
and other public agencies across the United States. The analysis of public safety
functions and emergency communications is a core practice for us, and encompasses
over 100 dedicated 911 communications studies. The following table provides illustrative
examples of our emergency communications projects:
Emergency Communications Studies
Albany County, New York Glenn County, California Placer County, California
Albany, New York Greene County, Missouri Plymouth County, Mass.
Anderson County, SC INCOG, Oklahoma Portland, Oregon
Anchorage, Alaska Jackson County, Oregon Salt Lake City, Utah
Arlington, Texas Kenilworth, Illinois San Mateo County, California
Austin, Texas Kettering, Illinois Sarpy County, Nebraska
Butte County, California Lake Forest, Illinois Snohomish County, Washington
Chesapeake, Virginia Mountain Brook, Alabama Stanislaus County, California
Falmouth, Massachusetts Monterey County, California Steuben County, New York
Dane County, Wisconsin Pepperell, Massachusetts Washoe County, Nevada
We have also evaluated emergency communications in over 750 police and fire
department studies, including recently for Oshkosh and Dodge County (WI).
In addition to this experience, our firm has worked with the City of Oconomowoc before;
we completed a 2015 organizational assessment of the City’s Public Works Department.
101 Southpointe Drive, Suite E • Edwardsville, IL 62025 • 618.692.9085
SF Bay Area (Headquarters), Boston, Charlotte, Dallas, Irvine, Phoenix, Portland, St. Louis
15
Our approach to conducting studies such as this one is characterized by thorough
research, detailed analysis, and a firm grasp of the unique needs and circumstances of
each client. We believe in high levels of input from our clients and their stakeholders
throughout the course of our studies, we provide detailed, fact-based analysis to support
our findings, and we incorporate implementation guidance to accompany each of our
recommendations.
For this study, we have proposed a highly qualified team led by an experienced project
manager. In addition to myself, our team is composed of:
• Greg Mathews, a Senior Manager with nearly 30 years of consulting experience
who leads our emergency communications practice. He will serve as the Project
Manager.
• David Branch, a Manager with 8 years of experience, who plays a key role in
workload, staffing, and operations analysis. He will be the Lead Analyst for this
study.
• Stuart Cronan, a Senior Manager with more than 25 years of experience and the
Principal of Galena Group, a telecommunications consulting firm. He will be a
Technical Analyst for this study.
As President of the firm, I have the authority to sign this proposal, to negotiate on the
firm’s behalf and to bind it contractually.
We hope to have the opportunity to serve the City of Oconomowoc on this project. If you
have any questions, please contact me by phone at 650-858-0507 or by email at
rbrady@matrixcg.net
Richard P. Brady
Matrix Consulting Group
Richard Brady
President
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
1. Firm Background and Qualifications
The following section provides a brief introduction to our firm and describes our
qualifications and experience related to emergency communications and the elements
of this study. It also introduces our proposed project team.
1. Introduction to the Matrix Consulting Group
The Matrix Consulting Group is a management consulting firm dedicated to providing
assistance to local government. Our company was formed in 2002, and our President and
the Project Manager for this engagement have worked together in this and other firms for
decades. Our firm can be summarized as follows:
• We were founded in 2002 and are headquartered in California. While our
headquarters are in the San Francisco area, we also have regional offices in St.
Louis, Dallas, Boston, Charlotte, and Portland.
• While the Matrix Consulting Group provides a variety of analytical services to local
government, our most significant area of expertise is public safety. We have
conducted over 100 dedicated studies of communications services, and this
experience spans three decades.
• We are specialists, not generalists. Our firm is comprised of highly experienced
management consultants who are dedicated to the analysis of public safety
agencies encompassing the entire spectrum of operations.
• We are objective and data driven. Our projects are approached with a firm
grounding in analytical methodology and the facts gathered in regard to our
client’s unique service level goals, workloads, risks and hazards.
The Matrix Consulting Group is well-versed in emergency communications operations,
staffing, management, and governance, including consolidation and regionalization
feasibility studies. Our qualifications in these areas are illustrated in the following
sections.
Matrix Consulting Group 1
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
2. Our Philosophy and Project Approach
The Matrix Consulting Group takes a clearly-defined, client-centered project approach to
each study we conduct. Key elements of our philosophy and approach to providing
consulting services include the following:
• A principal of the firm is involved in every project, providing oversight, quality
control and management assistance to all of our studies. As the leader of our
public safety practice, the President of the firm, Richard Brady, will act in this
capacity.
• We are objective and data driven. We do not base our recommendations on
opinions or simple comparative measures. We ensure that our analysis is based
on a comprehensive understanding of our client’s unique service level goals,
workloads, risks, and operating environment.
• Our projects are approached with a firm grounding in analytical methodology. Our
clients receive detailed analysis of their specific issues. All impacts are identified
and analyzed in detail to ensure that recommendations can be implemented and
our clients can understand the reason for change.
• We prioritize formal project management to ensure clear communication, timely
task completion, and thorough analysis of issues. We take pride in delivering our
work on time, on budget, and at a level of quality which exceeds expectations.
These four pillars guide our work and have resulted in hundreds of successful projects
and satisfied clients, as illustrated in the following descriptions of our experience.
2. Our Experience
The Matrix Consulting Group is well-versed in the organizational structure, funding,
management, and operational practices required for an effective dispatch center, as well
as the factors involved in determining the feasibility of shared services. Our project team
members have conducted over 100 dedicated emergency communication studies,
focusing on organizational structure, operational practices, the use of technology. The
following is a partial list of clients.
Matrix Consulting Group 2
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Emergency Communications Studies
Albany County, New York Glenn County, California Placer County, California
Albany, New York Greene County, Missouri Plymouth County, Mass.
Anderson County, SC INCOG, Oklahoma Portland, Oregon
Anchorage, Alaska Jackson County, Oregon Salt Lake City, Utah
Arlington, Texas Kenilworth, Illinois San Mateo County, California
Austin, Texas Kettering, Illinois Sarpy County, Nebraska
Butte County, California Lake Forest, Illinois Snohomish County, Washington
Chesapeake, Virginia Mountain Brook, Alabama Stanislaus County, California
Falmouth, Massachusetts Monterey County, California Steuben County, New York
Dane County, Wisconsin Pepperell, Massachusetts Washoe County, Nevada
We have also evaluated emergency communications in over 750 police and fire
department studies, including recently for Oshkosh and Dodge County (WI).
In addition to our emergency communications experience, our firm has worked with the
City of Oconomowoc before; we completed a 2015 organizational assessment of the
City’s Public Works Department.
Specific references for recent studies similar to the scope of work being requested by the
City of Oconomowoc can be found in a later section of this proposal.
Matrix Consulting Group 3
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
2. Proposed Project Team
For this study, the Matrix Consulting Group proposes to utilize a senior-level professional
project team composed of experienced personnel with significant and relevant experience
to this engagement and extensive backgrounds in public safety. The team will be led by
Greg Mathews, a Senior Manager with Matrix who leads our emergency communications
practice, and advised by Richard Brady, our President with 40 years of professional
experience as a public safety consultant. The following organizational chart depicts the
chains of command and lines of authority within our proposed project team.
Greg Mathews
Senior Manager
Project Manager
Richard Brady
President
Project Advisor
Stu Cronan David Branch
Senior Consultant Manager
Technical Analyst Lead Analyst
Each of the members of the project team have worked together as members of the Matrix
Consulting Group on numerous prior projects, including those provided in our references
section.
Matrix Consulting Group 4
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Consultant / Role Professional Background and Focus Summary of Relevant Experience
Greg Mathews Mr. Mathews is a Senior Manager with Mr. Mathews is a public safety and
Senior Manager the Matrix Consulting Group and has over organizational specialist who leads
27 years of private sector and our emergency communications
Project Manager government experience. He concluded practice.
his public-sector career in 2005 as
Deputy Director of Auditing for the Los He has recently completed public
Angeles City Controller’s Office and safety engagements to include
began his formal career with the Redding (CA), Adams County (CO),
Pasadena Police Department. and Birmingham (AL). He has
significant E911 dispatch experience
He holds a BA degree from UC Davis and leading our studies in Kenilworth (IL),
MPA from the University of Southern Pepperell (MA), Kettering (OH),
California. Snohomish County (WA), Greene
County (MO), Portland (OR),
His focus in this engagement will be Anderson County (SC), Albany (NY),
providing direct oversight of the project Mountain Brook (AL), and Salt Lake
team, leadership of all analysis and the City (UT).
development of deliverables, and serving
as the project team’s point of contact.
Richard Brady Mr. Brady is the President of Matrix Mr. Brady has conducted
President Consulting Group and is the leader of our performance reviews and
public safety services. He has over 40 regionalization studies of more than
Project Advisor years of experience providing consulting 50 dedicated dispatch studies, as
services to hundreds of local government well over 250 studies as part of
organizations across the country, staffing and organizational
including optimum staffing studies, evaluations of police and/or fire.
performance audits, organizational
reviews, etc. Recent examples of similar studies
include regional communications
He has a doctorate from Oxford feasibility studies in Falmouth and
University, U.K, and a BA from California Plymouth (MA), Snohomish County
State University, Hayward. (WA), Albany County (NY),
Stanislaus County (CA), Jackson
His focus for this project will be quality County (OR), and San Mateo (CA).
control and general project oversight.
Matrix Consulting Group 5
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Consultant / Role Professional Background and Focus Summary of Relevant Experience
David Branch Mr. Branch is a Manager in his 8th year Mr. Branch has played a key role as
Manager with the firm. He provides analytical a staffing and workload data analyst
expertise in all of our practice areas, with in all of Matrix’s recent dispatch
Lead Analyst a focus on general management and studies, including Albany (NY),
public safety consulting. In his time with Anderson County (SC), Portland
the firm he has contributed to over 100 (OR), Mountain Brook (AL), Albany
studies across the United States. (NY), INCOG (OK), Pepperell (MA),
Kettering (OH), and Salt Lake City
He received his B.S. in Public Policy, (UT). These have included analysis
Management, and Planning from USC of best operational practices,
and his Masters in Secondary Education technology utilization and facilities
from the University of Missouri. He is a assessments, detailed personnel
member of NENA. scheduling and overtime evaluations,
and determinations of regionalization
His focus in this engagement will be feasibility.
analysis of operational, organizational,
and staffing issues.
Stuart Cronan Mr. Cronan is a Senior Consultant with Mr. Cronan has partnered with the
Senior Manager the Matrix Consulting Group and the Matrix Consulting Group for
Principal of Galena Group, Inc. an numerous prior engagements,
Technical Analyst information technology and including recently for INCOG (OK)
communications consulting firm located in and Pepperell (MA). He served as
Reno, NV which he founded in 2002. He the lead for the Anchorage next
began his consulting career with Ernst & generation 9-1-1 system
Young and led their national implementation and supported the
telecommunications practice; he has 30 CAD (Fire and Law) and Law RMS
years of experience in implementation.
telecommunications and information
technology. He also recently completed a 5-year
9-1-1 Emergency Response Master
He received his BA from California State Plan Update for PSAPSs in Washoe
University, Northridge and holds a County (NV), where he also
General Commercial Federal supported the County in a NG9-1-1
Communication Commission License. System Implementation including
RFP development and management,
He will serve as a technical analyst in this vendor selection, detailed system
engagement, with a focus on technology design and contract negotiations.
integration and implementation planning.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
3. Project Approach and Work Plan
The following section summarizes our understanding of the proposed project, describes
our approach to providing consulting services for engagements such as this, and outlines
the task plan our project team will undertake to meet the City’s needs.
1. Our Understanding of the Project
The City of Oconomowoc dispatch center is run by the police department, with a Captain
managing 5 full-time and 6 part-time dispatchers and 2 full-time clerks. The City is
considering the possibility of joining Waukesha County Communications to provide
emergency communications and public safety dispatch services, with a focus on both
cost savings and the safety of first responders and the public.
As many agencies have formed or joined consolidated centers across the country, the
City is now evaluating whether the factors both directly and indirectly related to the work
now performed by dispatchers would result in a net benefit without sacrificing non-
negotiable elements of public safety.
The City is seeking an objective review of the costs and benefits of consolidation from a
professional consultant and a recommendation on the best course of action for the City,
based on criteria such as levels of service and resilience, local control and familiarity with
the community, training and professional development, and immediate and long-term
cost effectiveness.
2. Our Consulting Approach
In order to manage the unique project environment of every engagement, the Matrix
Consulting Group takes a clearly-defined, client-centered project approach to each study
we conduct. This allows us to thoroughly deliver the requirements of the project, respond
quickly to the needs of our clients, and minimize any potential difficulties or delays. Our
approach is defined by the following distinctive factors:
• We take a fact-based approach to data collection and analysis. There must be a
strong analytical basis for evaluating needs and making recommendations; our
data collection and documentation process, as well as our empirical, model-based
approach to workload and staffing analysis allows us to provide quantitative
analysis to support our work.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
• We promote an interactive study process. We have found that successful projects
require a study process which involves staff and builds internal “ownership” in
project recommendations and results. To achieve this objective, we conduct one-
on-one interviews with key personnel, review compiled data and interim
deliverables with agency leadership, and maintain frequent, regular
communication with our clients.
• We adhere to professional project management techniques. Our projects are
delivered on time, on budget, and at a high level of quality. The project manager
briefs each project team member on their roles and expectations, defines and
assigns work activities to specific team members and timelines, and designs and
personally reviews all interim and final products before they are delivered to the
client.
These pillars of our consulting approach have resulted in hundreds of successful studies
and satisfied clients, including numerous emergency communications studies as
outlined earlier.
3. Task Plan
The following section describes the task plan which we will undertake and the
deliverables produced in each phase in order to meet the City’s needs for this
engagement, as well as a proposed project schedule.
Task 1 Project Initiation and Development of Current State Assessment
In the first phase of this study, our consultants will be focused on becoming deeply
familiar with the current organizational structures and service delivery practices of the
City and County emergency communications centers. To achieve this, our project team
will conduct initial meetings with leadership at each center and establish ongoing
correspondence with key points of contact at each center, management who are
knowledgeable regarding the operations of their respective agencies and can produce
key data for the project team. We will also have conversations with each agency’s key
stakeholders to determine their level of satisfaction with services provided.
At this stage, we will also collect extensive data to inform our understanding of the
organizational and operational facets of each dispatch center. These will include any
available documentation of calls for service volume and performance, staffing by
position, shift scheduling and leave, recruitment and turnover, adopted budgets, facility
and equipment inventory, technology implementation, compensation and benefits, job
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
descriptions, training and quality assurance manuals, and relevant policies and
procedures.
Using the data collected and the conversations with the stakeholders and key points of
contact in each center, the project team will develop a current state assessment of each
agency which summarizes our understanding of their budget and funding sources,
workload, staffing, chain of command, staff responsibilities, levels of service, and
technology systems in use. Each of the data factors collected and stakeholder
conversations conducted will be documented in this deliverable. This document will serve
as the factual basis for subsequent analysis and recommendations.
TASK RESULT
A descriptive assessment of the current financial, staffing, workload, operations,
and technology state of the City and County dispatch centers.
Task 2 Assessment of Technology Feasibility and Cost Implications of
Consolidation
With the factual basis for analysis of each agency established, the project team will
evaluate the current and planned technology assets in use at the City and County dispatch
centers, analyzing their compatibility for functionality in a consolidated dispatch scenario
and the likely costs of continuing to operate each system in its current state vs. a
consolidated state.
This analysis will include the entirety of information and communication technology
systems: all CAD and RMS, dispatch and radio consoles, radio receivers, paging systems,
E911 software and call-taking and dispatch hardware, paging and alerting systems,
surveillance and alarm technology, GIS accessibility, LEADS/NCIC, fiber connectivity, and
each of the systems and components listed on pg. 2 of the RFP.
The result of this task will be a summary document in multiple sections, analyzing both
the technological feasibility and the cost implications of consolidating compared to the
cost of ongoing operations in the current state. The summary will be segmented to
address each asset category and explore the implications related to each individual
system by name.
TASK RESULT
Feasibility and Cost analysis detailing the compatibility and likely cost/savings
associated with consolidation for each individual information and communication
technology asset used by the City and County dispatch centers.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Task 3 Analysis of Consolidation Factors and Development of Recommendation
The third task will examine the costs and benefits to the City associated with the
consolidation of dispatch operations. This task will build on the prior task to provide a
summation of the impact of consolidation on each of the 13 criteria established by the
City, which can be grouped by their major themes:
• The benefits or reductions in the level of service provided to the public as a result
of a consolidated approach to dispatching. These may include time saved due to
the elimination of call transfers, a reduction in wait times or abandoned calls due
to more robust staffing, or the ability to coordinate multi-jurisdictional incidents
using a common CAD system.
• The impact of consolidation on the professionalism and capability of
communications staff. This may include enhanced quality assurance practices or
changes in the likelihood of callers or first responders being served by dispatchers
with specialized training and certifications.
• The cost savings/increases (both immediate and long-term) associated with
consolidation, both in terms of capital investment and personnel and operating
expenses. These may include new hires, additional training, facility renovations,
and the purchase and implementation of software. The work product of Task 2 will
be used as part of these determinations.
• The net benefit to public safety in the region. This more qualitative element may
be informed by enhancement or limitations in the use of technology, the familiarity
of staff with the service area and agencies, or the way remaining peripheral duties
would be handled by each agency after consolidation.
The areas of inquiry listed here will each be assessed in light of the City’s priorities as
outlined in the RFP. Each of these 13 priorities will be analyzed and receive an individual
analysis, allowing for the creation of a weighted decision-making matrix across each
criterion. Based on this analysis, we will make a recommendation of the best overall
option for the City.
TASK RESULT
Analysis of each of the City’s 13 priorities in the form of a decision-making matrix,
individual discussion of each criterion, and a recommendation of the best overall
option for the City.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Task 4 Implementation Plan, Final Report, and Presentation
In this final task, the project team’s analysis, conclusions, and recommendations from
the prior deliverables will be assembled into a final report which will be presented to the
City. This final report will include the following components:
1. An executive summary which outlines the methodology of this engagement,
describes the key analytical findings, and lists the project team’s recommendation
regarding consolidation and other operational recommendations. The estimated
costs and staffing impacts of each recommendation will be included.
2. A description of the analysis and findings pertaining to technological
consolidation feasibility, the benefits and drawbacks associated with
consolidation and reassignment of duties, in terms of service levels,
professionalism, costs, and net impact on public safety.
3. A summary of best practices in emergency communications and public safety
dispatch for jurisdictions of a similar size to Oconomowoc, including key attributes
of a “world class” organization for its size and a rating of the City against these
attributes.
4. An outline of recommended next steps and a timeline presenting a phased
approach to implementation of recommendations.
5. The current state assessment of both agencies will be included as an appendix.
The final report may be presented to the Committee of the Whole on July 20th, with this
presentation including graphic presentation presenting key service level metrics and
industry benchmarks as well as Oconomowoc’s current performance against those
benchmarks.
TASK RESULT
Multi-faceted final report summarizing the study methodology, findings,
recommendations, and assessment of the City compared to best practices, as well
as a presentation to the Committee of the Whole.
4. Project Schedule
The following chart shows our proposed timeline for this work plan. As it depicts, we
propose to complete this work over the course of a 6-week schedule. This timeline is
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
exceptionally aggressive due to the time constraints described in the RFP, and will require
assistance from the City and County in providing requested data and reviewing interim
deliverables.
# Task 1 2 3 4 5 6
1 Current State Assessment
2 Technology and Cost Analysis
3 Consolidation Factors and Recommendation
4 Final Report and Implementation Plan
The study would benefit from a more extended schedule, such as a 10-week timeline.
We are ready to begin work immediately upon receipt of a signed contract and notice to
proceed.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
4. References
The following table provides reference contact information for four recent emergency
communications and consolidation feasibility studies. We strongly believe in exceeding
our client’s expectations, and we invite you to contact any of the following references
regarding the timeliness and quality of our work.
Client Project Description Contact Information
Dispatch The Matrix Consulting Group conducted this Chip Protsman
Consolidation consolidation feasibility study for the four Kettering Chief of Police
Feasibility participating municipalities, considering the
Assessment impact on a total of 8 associated public 3600 Shroyer Rd.
safety agencies in the Dayton, OH region. The Kettering, OH 45429
Cities of Kettering, study analyzed the costs of consolidation and 937-296-2562
Centerville, Moraine, the associated staffing needs. These fiscal chip.protsman@ketteringoh.org
and Miami Township impacts were compared to the likely benefits
(OH) in service level resulting from dedicated call-
taking and dispatch roles, the ability to handle Matthew Brown
December 2020 major incidents and coordinate mutual aid, Centerville Chief of Police
and a greater focus on training and quality
$39,000 assurance. Matrix recommended moving 155 W. Spring Valley Rd.
forward with consolidation, locating the Centerville, OH 45458
center at a facility under renovation at the 937-433-7661
time of the study and staffing 26 dispatchers mbrown@centervilleohio.gov
and 3 shift supervisors. Combined savings for
the participating cities were estimated at
$300,000 per year in addition to a potential
increase in State 9-1-1 funding.
Dispatch The Matrix Consulting Group completed a David Stairs
Consolidation feasibility study for the three towns in January of Pepperell Communications
Feasibility Study 2020. It examined numerous options related to Director
consolidation of the towns’ dispatch operations,
Pepperell, Townsend, including consideration of technological 59 Main St.
and Ashby (MA) feasibility, staffing and scheduling, projected Pepperell, MA 01463
levels of service, the allocation of administrative 978-433-2737
January 2020 responsibilities, governance, and cost. The study dstairs@town.pepperell.ma.us
utilized a weighted prioritization matrix to
$38,500 assess the proposed regionalization on the
basis of service levels, professionalism, costs, James Sartell
and public safety impact. The analysis resulted Townsend Chief of Police
in a recommendation to form a new regional
dispatch center to be located at an existing 70 Brookline St.
facility, under the governance of an Townsend, MA 01469
intermunicipal agreement contracting with the 978-597-6214 ext. 508
host city for support services. jsartell@townsendpd.org
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Client Project Description Contact Information
Feasibility Study of The Matrix Consulting Group conducted this Jeremy Moore
Dedicated Regional comprehensive feasibility study for nine Fire Chief, City of Broken
Fire / EMS Dispatch member fire departments of INCOG, including Arrow
and Automatic Aid the cities of Tulsa and Broken Arrow. The
study included an assessment of staffing, 1101 N. 6th Street
Indian Nations facilities, technology, funding, and Broken Arrow, OK 74012
Council of governance, requirements, an analysis of the 918-694-8830
Governments (OK) impact of a regional automatic aid agreement jkmoore@brokenarrowok.gov
on fire service levels, and a six-stage
July 2020 implementation blueprint for the participating
agencies. The study recommended locating a Darryl Maggard
$49,000 proposed regional center at an existing Regional 9-1-1 Coordinator
facility, staffing 4-6 dispatchers per shift, and 2 W 2nd St, Ste 800
involving a local ambulance service in the Tulsa, OK 74103
governance structure. Costs were estimated
at $1.2 million for startup and $2.6 million for 918-579-9487
annual operations, and fire coverage was dmaggard@incog.org
projected to improve for about 12% of
addresses in the region under automatic aid.
Dispatch Operational The Matrix Consulting Group performed a Lt. Thomas Boulware
and Organizational comprehensive operational and Mountain Brook PD
Assessment organizational assessment for this center
which serves Mountain Brook’s police and fire 101 Tibbett Street
Mountain Brook (AL) departments. The analysis included Mountain Brook Al, 35213
assessments of staffing, organizational 205-802-3862
February 2021 structure, operational issues, training boulwaret@mtnbrook.org
practices, and policy and procedure
$39,500 improvements, as well as the feasibility of
consolidating with one of three nearby
regionalized centers. Recommendations in
the immediate term included formalizing
training and performance reporting practices,
while the mid-to-long term recommendation
was to fully join a neighboring regionalized
center for enhanced dispatcher skill
specialization and anticipated savings of
about $550,000/yr.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Appendix 1 – Insurance
The firm maintains the following insurances and limits:
General Liability – $2m per occurrence and $4m in aggregate
Umbrella Policy – $1m
Automobile Liability – $2m per occurrence
Professional Liability – $1m per occurrence and $3m in aggregate
Workers’ Compensation – $1m per occurrence
We can generally provide an ACORD insurance certificate within 24 hours.
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Proposal to Conduct a Police Emergency Dispatch Services Study Oconomowoc, Wisconsin
Appendix 2 – Conflict of Interest
Neither the Matrix Consulting Group nor its employees have any business, professional,
personal, or other interest, including, but not limited to, the representation of other clients,
that would conflict in any manner or degree with the performance of its obligations under
this Agreement.
If any such actual or potential conflict of interest arises under this Agreement, the Matrix
Consulting Group shall immediately inform the City in writing of such conflict.
If, in the reasonable judgment of the City, such conflict poses a material conflict to and
with the performance of the Matrix Consulting Group’s obligations under this Agreement,
then the City may terminate the Agreement immediately upon written notice to the Matrix
Consulting Group; such termination of the Agreement shall be effective upon the receipt
of such notice by Firm.
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