City Council
Regular MeetingOdessa, TX · April 8, 2021
Minutes
CITY COUNCIL RETREAT MINUTES
CITY OF ODESSA, TEXAS
APRIL 8, 2021
On April 8, 2021, a Retreat of the Odessa City Council was held at 8:16 a.m., at First Baptist
Church, 709 N. Lee, Odessa, Texas.
City Council present: Mayor Javier Joven; Council members: Mark Matta, District One;
Steven Thompson, District Two; Detra White, District Three; Tom Sprawls, District Four; Mari
Willis, District Five; and Denise Swanner, At-Large.
Others present: Michael Marrero, City Manager; Norma Aguilar-Grimaldo, City Secretary;
Natasha Brooks, City Attorney; Cindy Muncy, Assistant City Manager; Phillip Urrutia,
Assistant City Manager; Scott Willingham, Strategic Government Resources; and member of
the news media.
Mr. Marrero welcomed and thanked the Council for their attendance. He introduced Dr.
Scott Willingham from Strategic Government Resources.
Introduction the Strategic Visioning process. Dr. Willingham explained the cycle of
strategic visioning. Components of the process included community input, staff input, City
Council visions, staff plans, City Council affirmation, staff execution, City Council evaluation
and staff adjustments. He stated that there was a cultural code that entailed group skills of
building safety in setting aside status, sharing vulnerability and establish purpose. He
provided examples of cultural codes.
Effective board governance with Q&A - Dr. Willingham covered the fundamentals of
effective board governance. It included hearing the vision, set priorities and staff
implementation. The strengths and weaknesses must be known and work as a team.
Governance was defined as a group oversight, meeting needs, organization, organize
leadership, and vision. Leadership was defined as setting and evaluating goals for the
future, and stive personally. Dr. Willingham explained the governance pyramid that had
levels of relational, operational, systems, and strategic. He reviewed the Athenian Code as
leaving the place better than what it was. He explained about caring about board
governance and leadership. He stated that it would eliminate ambiguity and uncertainty for
the board and stakeholders. It would also hold each member to higher standards and to
disagree without being disagreeable. Dr. Willingham identified major governance
challenges. Challenges included the absence of a clear mission and vision, last minute
agendas, board members focusing on management instead of governance, and lack of a
good process. Mayor Joven understood the challenge of the board members who seek
power through a put down and gave an example. It was important to disseminate
information and discuss without any put downs. Mayor Joven stated it was very important to
have no suppression of opinions or ideas. Council member Willis stated it began with
respect. She stated that there would be differences with opinions but be respectful to each
other and employees. Two great challenges to overcome was the CAVE men and articulate
incompetents. Effective board governance provided a healthy deliberation and provide what,
why and how on the philosophy and policy. Dr. Willingham reviewed and the five areas of
responsibility for the board. The areas included external communicators, internal
communicators, fiduciary overseers, policy developer and information systems overseer. He
Council Retreat Minutes
April 8, 2021
Page 2
reviewed in detail each area. The Council discussed in groups good effective governance
and shared the views. Their views included communication, preparedness for meetings,
courage in exposing opinions, effective management systems information, council with
experience, and reflect views of districts with a balance of overall city. The Council also
discussed growing governance. Their views included building relationships with other
entities, routine and long-term planning, and trust with unity. Mayor Joven wanted to develop
the board’s relationships as each were unique personalities but very critical.
There was a short break at 10:16 a.m. – 10:22 a.m.
Pre-interview questions report - Dr. Willingham provided Council with questions to answer
prior to the retreat. He reviewed each of the questions and the responses to each of the
questions. Responses to progress with recent goals included promoting downtown, building
the convention center and address the infrastructure issues. The responses to change
about the city were accountable for citizens, become business friendly, more parks, city
family friendly and an atmosphere for the youth. Council identified the following on the
SWOT analysis:
Strengths: oil and conservative budget
Weaknesses: dependent on oil, customer service, bidding process, lack of
forward thinking and communicating and controlling owe narrative.
Opportunity: expand partnerships, good training to promote from within the
city, attract retail, diversity revenue
Threats: dependance on oil and gas
Goals for the next ten years included sports complex, proactive with water services and a
developed Downtown. The most needs to be added was a sports complex. The most needs
improved was the water resource, infrastructure, and the quality of life. The short -term
goals identified were recruit for Downtown, sports complex and renovate the Water
Treatment Plant. The midterm goals (2-5 years) were the fire station, traffic flow, housing for
the underserved area and the Water Treatment Plant renovated. The long-term goals (five
years and beyond) were Loop 338 functioning well, improved city offices, strategic planning
in place for each area of the city.
Council identified agreements and big gaps in agreement. Things in agreement included the
Water Treatment Plant, retail, general infrastructure, building Council relationships,
downtown family friendly, and sports complex. Gaps in agreement identified were funding,
quality of life with needs versus wants, when and what to take to voter approval and when to
take a hit.
Council recessed for lunch at 11:34 a.m. – 12:14 p.m.
Aspirational reputational drivers - The Council identified reputational drivers for the City.
Drivers included hub for energy, center for recreational activities, family friendly with
affordable housing, enhance medical hub, great quality of life to attract young people,
education opportunities, downtown destination and mutual aid with first responders to lead
and train surrounding areas.
Council Retreat Minutes
April 8, 2021
Page 3
Mr. Willingham presented Council to answer HARD questions. The Council responded to
the HARD questions: What was Council hopeful about? Answers included not be stagnant,
work together, constantly move forward, meaningful ways to address needs of community
with buy in, and develop safe and attractive community; What was Council afraid? Answers
included funding, failing, staff retention, recruiting, and training, identify and address all
critical infrastructure needs, accommodate diversity of citizens, not failing, obtaining revenue
and diversification; What roadblocks we face? Answers included public perception,
economy meeting budget, unfunded mandates from state, lack of vision, communication and
lack of pride in community; and What needs to die? Answers included committees, negative
perceptions, egos, and competition with Permian Basin.
Discussion of pressing needs. Council identified the pressing needs of the citizens.
Needs included clean up the city, funding: Water Treatment Plant, critical infrastructure,
retain employees, and working with citizens to meet their needs while focusing on the city as
a shole, securing future water sources and accountability.
There was no other business, the retreat adjourned at 1:45 p.m.
ATTEST: APPROVED:
Norma Aguilar-Grimaldo, TRMC, CMC Javier Joven
City Secretary Mayor
Agenda
PUBLIC NOTICE
In accordance with the Open Meetings Act, Chapter 551, Texas Government Code,
notice is hereby given to all interested persons that the City Council of the City of Odessa,
Texas, will have a Retreat on Thursday, April 8, 2021 at 8:00 a.m. at First Baptist Church,
Discovery Room, 709 N. Lee, Odessa, Texas for the following purpose:
See Attached Agenda
This Notice is being posted on the south door of City Hall and on the bulletin board of the
first floor of City Hall, Odessa, Texas, this the ______ day of April 2021 at _____________
____.m., said time being more than seventy-two hours prior to the time at which the subject
meeting will be convened and called to order. The public notice is also posted on the City of
Odessa’s website www.odessa-tx.gov
City Council Meetings are available to all persons regardless of disability. Individuals with
disabilities who require special assistance should contact the City Secretary's Office at 432/335-
3276, or 411 West 8th Street, First Floor, Odessa, Texas, during normal business hours at least
twenty-four hours (24) in advance of the meeting.
Norma Aguilar-Grimaldo, TRMC, CMC
City Secretary
City of Odessa
Council Retreat
April 8th & 9th, 2021
First Odessa Baptist Church, Discover Room
709 N Lee Ave, Odessa, TX.
Agenda
Day One, Thursday April 8, 2021 8:30 AM to 3:00 PM (with breakfast and lunch provided)
8:00-8:30AM Breakfast
8:30-8:45AM Introduction-the Strategic Visioning Process
8:45-10:00AM Effective Board Governance with Q&A**
10:00-10:15AM Break
10:15-11:00AM Pre-interview Questions Report
11:00-12:00PM Aspirational Reputational Drivers (a visioning exercise)
Noon Lunch
1:00PM-2:00PM SWOT Analysis***
2:00PM-3:00PM Pressing Needs (a visioning exercise)
Day Two, Friday, April 9, 2021 8:30AM to 11:30AM (with breakfast provided)
8:00AM-8:30AM Breakfast
8:30AM-9:45AM Five Pillar--new pillars defined that set the course
for the city in terms of big priorities
9:45AM-10:00AM Break
10:00AM-11:30AM Milestones -- mile markers defined for each pillar.
Milestones include direction and timing.
Consider including Senior Staff Members for their expertise
**Could possibly take longer with Q & A
***Could possibly take less time
Get email alerts for Odessa
A daily email when new agendas and minutes are posted.