City Council
Regular MeetingRoanoke, VA · July 31, 2018
Minutes
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In conclusion, Mr. Craft extended an invitation to the Council and City
Administration to meet with him and walk through the neighborhood in order to discuss
matters of mutual interest and concern involving drugs and crime in the Wildwood
community.
At 7:22 p.m., Mayor Lea declared the meeting in recess until Tuesday, July 31,
2018 at 9:00a.m., in the Community Room, Williamson Road Library, 3831 Williamson
Road, N. W., for a Council Strategic Planning Retreat
The Recessed Meeting of Roanoke City Council was called to order on Tuesday,
July 31, 2018 at 2:00 p.m., in the Council Chamber, Room 450, fourth floor, Noel C.
Taylor Municipal Building, 215 Church Avenue, S. W., with Mayor Lea presiding.
PRESENT: Council Members Joseph L. Cobb, Michelle L. Dykstra (arrived late),
John A. Garland, Djuna L. Osborne (arrived late), Anita J. Price, William D. Bestpitch
and Mayor Sherman P. Lea, Sr.-7.
ABSENT: None-0.
The Mayor declared the existence of a quorum.
OFFICERS PRESENT: RobertS. Cowell, Jr., City Manager; Daniel J. Callaghan,
City Attorney; and Cecelia F. McCoy, Deputy City Clerk.
Mayor Lea remarked that the recessed meeting was to come together to define
the City's priorities as a group and to have an open and candid dialogue.
The City Manager gave a brief overview of the objectives:
o Clear understanding of the demographic, social, economic and governance
context within which we work
o Review of current Council vision, objectives and strategies
o Recognition of roles in policy making, policy execution and accountability
o Clear understanding of Council priorities including any refinements, additions
or deletions regarding strategic approaches
o Clear understanding of how priorities and strategies will be executed and how
performances will be measured
o Recognition of next steps
(See documents on file in the City Clerk's Office.)
~'.
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During the overview, Council Member Dykstra (9:14a.m.) and Council Member
Osborne (9:16a.m.) entered the meeting.
The City Manager reviewed the following items for comments:
o Current approach of the City's Vision/Mission Statement. Consensus
was the Statement was appropriate as currently written.
o Current Strategic Areas of Importance - leadership development,
communication and engagement were also identified.
o Organization's Response to the current Vision and Strategic Areas of
Importance. This review included the organization's value statements,
the organization's framework and the five strategies currently deployed
by the organization
(For full text, see copies of documents on file in the City Clerk's Office.)
There was discussion regarding each of the Strategic Areas of
Importance, including the current strategies and performance measures used for
each. As part of the discussion, the following was noted:
o Education:
Council satisfied with the current approach in general, including an emphasis
on preparing children to enter and succeed in school and helping them
receive a quality education and increase graduation rate. Increasingly, there
is a need to (with our partners) dedicate more or our focus, time and money
on what happens after graduation - how do we get more students to attain
post-high school education (degrees, certifications, etc.). Also felt there
should continue to be an emphasis on talent recruitment into the area
(especially in light of the number of college students in proximity) but also that
there should be an increasing emphasis on developing further those currently
in Roanoke through workforce development, training, etc. - in an effort to
expand labor pool from within and through attraction.
o Safety:
Council satisfied with the current approach in general with the understanding
that safety entails much more than police and fire services. It is also about
providing safe homes and businesses in safe neighborhoods with require
addressing poverty, creating opportunities, code enforcement, empowering
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neighborhood leaders, etc. Benchmarking of public safety services may be
appropriate to help determine "right-sizing" of operations and budget but
recognition that the primary measure should be are we getting the
results/outcomes we are seeking - for example accredited departments, ISO
ratings, reductions in Part I Crimes, etc. Increasing awareness of the role
public health (opioids for example) is playing in safety for our residents and
neighborhoods.
o Human Services:
Council satisfied with the current approach with perhaps an increasing
emphasis on addressing homelessness issues - perhaps through some
additional direct action oriented around employment opportunities (for
example a program where homeless individuals are employed by the City or
through a program the City sponsors).Recognize that the emphasis is (and
should remain) on children and families.
o Infrastructure:
Council satisfied with the current approach in general with a continued
emphasis on providing quality infrastructure in an environmentally responsible
manner. Interest in expanding services and facilities, especially in the areas
of drainage, sidewalks and perhaps alleys. Recognition that the community
should be engaged in the CIP project development phase sooner than current
practice. Interest in enhancing the vehicle replacement schedule but
recognition that often constrained by available funds. Some interest in
expanding consideration of energy conservation and alternative energy
generation. Interest in enhancing transit services - first through
implementation of the recommendations of the recent operations assessment
and the relocation of the Campbell Transfer Facility then through expanded
hours and routes as funds permit.
o Good Government:
Council satisfied with the current approach in general with an increased
emphasis on community engagement and communication - maintain the
current approach of multiple channels but perhaps more strategic use of
some (such as direct mailers) along with increased opportunities for the
Council to engage directly face to face with residents and businesses.
Establish regular (quarterly or twice-annual) "town-hall" meetings of the · ""'
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Council based around a specific topic. Increased opportunities for Council to
formally recognize the contributions of excellent work performed by City
employees. Adopt a strategic plan with refined and more meaningful
performance measures/outcomes and report on progress on a frequent basis.
o Livability:
Council satisfied with the current approach in general, with perhaps an
increased emphasis on more direct engagement with residents about priority
investments - sidewalks, parks, alleys, etc. This is probably achieved best
through updates of the neighborhood plans. Continue to emphasize Village
Centers and the role they play in the livability of neighborhoods, the
opportunities to "age in place" their contribution to walkability, etc.
o Economy:
Council satisfied with current approach in general which is maintain emphasis
(with our partners) on economic "game-changers" such as our efforts in bio-
health, tourism, and entrepreneurialism while working to improve
opportunities for small businesses currently located in the community.
Perhaps an increased emphasis on assisting small businesses establish and
grow especially minority-owned businesses, may be desirable. Recognition
that much of the area's economic success is linked directly to the quality of
the education opportunities that exist within the community. There is an on-
going need to understand where the gaps between labor force skills needed
and skills possessed and how the gaps can be closed. Interest in
understanding more about high-risk financing (angel investors, micro-loans,
etc.) to aid in start-ups and/or acceleration and what the proper (if any) role
might be for local government. Council was also asked to identify what they
perceived as the community's greatest strengths, weaknesses, opportunities
and threats. A list was generated that consisted of a set of priority strength,
weaknesses, opportunities and threats. These priorities were used to
evaluate the prior discussions to ensure gaps did not exist and will also be
used in the formulation of the strategic plan.
The priority strengths, weaknesses, opportunities, and threats noted were:
Strengths:
caring and knowledgeable staff and arts
culture and other tourism
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Weaknesses:
Economic segregation and poverty
Outdated revenue structure
Discrepancies in neighborhood assets and resource equity
Opportunities:
Youth leadership and programming
Regionalism
Engaged community
- Threats:
Poverty
Following review of the abovementioned items, the City Manager stated that the
next steps would include preparation of notes to be forwarded to the Council in August,
a draft strategic plan for individual review with Council Members, presentation to the
community with planned receipt of a final draft at the October Council Budget Planning
Retreat.
There being no additional comments by the Council, Mayor Lea adjourned the
recessed meeting at 3:51 p.m.
APPROVED
ATTEST:
~c:'/k~ ~~tJ~
Sherman P. Lea, Sr.
Deputy City Clerk Mayor
.
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