Occupancy Tax Board
Regular MeetingRoswell, NM · April 19, 2022
Minutes
MINUTES OF THE OCCUPANCY TAX BOARD
Tuesday, April 19, 2022 2:30 p.m.
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Justin Jones
Staff Coordinator: Kevin Wilson
A. CALL TO ORDER
The meeting was called to order at 2:32 p.m.
B. ROLL CALL
Members present: Kerry Moore, Justin Jones. No quorum was reached. Also present: Johnnie
Lujan, Amanda Dickerson, Sandra England, Patricia Andrade-Loranca.
C. NON-ACTION ITEMS
Mr. Wilson gave an update on the Lodgers' Tax and Convention Center Fee collection report.
Wilson said staff was looking into alternate ways of reporting the data in light of a handful of
lodgers submitting multiple months of late payments at once and creating an inflated
occupancy rate for the month the late payments were submitted.
Mr. Lujan began a presentation on the city's new SeeRoswell app. The board members were
asked to conclude the meeting, as there was no quorum and the meeting room was needed
for other purposes.
D. ADJOURNMENT
Chairman Moore closed the meeting at 2:35 p.m.
Agenda
OCCUPANCY TAX BOARD MEETING
Tuesday, April 19, 2022, 2:30 p.m.
ROfWELL Conference Room at Roswell City Hall
New Mexico 425 Richardson Ave. Roswell, NM 88201
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Justin Jones
Staff Coordinator: Kevin Wilson
A. Call to Order
B. Roll Call
C. Approval of Agenda
D. Approval of the Minutes
Consider approval of the March 22, 2022 Minutes
E. Other Business / Non- Action Items / Information Items / Reports
1. Reports; Lodgers' Tax, Convention Center
2. SeeRoswell app update
3. Application forms; Special Events, Process, Short Term Rental
F. Public Comments
G. Adjourn
Next Meeting: May 17, 2022.
Notice of this meeting has been given to the public in compliance with Sections 10-15-1through 10-15-4 NMSA 1978 and City Resolution
22-14 .
NOTICE OF POTENTIAL QUORUM - A quorum of the City Council may or may not attend, but there will not be debate by the City Council.
The Council, acting as attendees to an informational presentation, will not be discussing public business and no action will be taken.
If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of
auxiliary aid or service to attend or participate in the hearing or meeting, please contact - Human Resources at 575-624-6700 at least one
week prior to the meeting or as soon as possible. Public documents including the agenda and minutes can be provided in various accessible
formats. Please contact the City Clerk at 575-624-6700 if a summary or other type of accessible format is needed.
Printed and Posted Friday, April 15, 2022
Occupancy Tax Board Meeting
Tue, April 19, 2022, 2:30 PM - 3:30 PM (MDT)
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DRAFT MINUTES OF THE OCCUPANCY TAX BOARD
Tuesday, March 22, 2022, 2:30 p.m.
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Justin Jones
Staff Coordinator: Kevin Wilson
A. CALL TO ORDER
The meeting was called to order at 2:30 p.m.
B. ROLL CALL
Members present: Kerry Moore, Justin Jones, Bonnie Bitzer.
Members of the public present: Patricia Andrade-Lancana, Sandra England.
Attending virtually: Rita Kane-Doerhoefer.
C. APPROVAL OF AGENDA
Member Bitzer motioned to approve the agenda. Member Jones was the second. A voice vote
was 3-0, the motion passed.
D. MINUTES APPROVAL
Member Jones moved to approve the minutes of the Sept. 21, 2021 meeting. Member Bitzer
was the second. A roll call vote was 3-0, the motion passed.
E. ACTION ITEMS
1. Recommendation of application for Position 1 Vacancy.
Members spoke with Sandra England as an applicant for the Position 1 Occupancy Tax Board
vacancy. England, who owns a short-term rental in Roswell, said she wanted to serve on the
board to increase communication with other short-term rental owners and serve the
community. Chairman Moore moved to recommend appointment of England's application to
be considered by the mayor's office. Member Jones was the second. A roll call vote was 3-0,
the motion passed. The recommendation will be sent to the mayor's office, which will either
approve the recommendation to the City Council or deny the recommendation.
2. Recommendation of application for Position 4 Vacancy.
Members spoke with Patricia Andrade-Lancada an applicant for the Position 4 Occupancy Tax
Board vacancy. England, who owns a short-term rental in Roswell, said she wanted to serve on
the board to increase communication with other short-term rental owners and serve the
community. Chairman Moore moved to recommend appointment of England's application to
be considered by the mayor's office. Member Jones was the second. A roll call vote was 3-0,
the motion passed. The recommendation will be sent to the mayor's office, which will either
approve the recommendation to the City Council or deny the recommendation.
F. NON-ACTION ITEMS
Public Affairs Director Juanita Jennings updated members on Lodgers' Tax and Convention
Center tax reports from December.
Staff Coordinator Kevin Wilson addressed members on the UFO Festival, scheduled for July
1-3. On March 21, the city announced Midland would be the headliner act for the festival's July
2 concert at Debremond Park. The group was the 2018 American Country Music award for Top
New Group. Tickets were to go on sale March 25 at UFOFestival.com.
Additional UFO Festival events include a series of guided tours at Bottomless Lake State Park,
the Alien Chase 5K/10K at Debremond Park, flight tours at the Roswell Air Center, an Alien
Crawl Bus Tour of area restaurants, glow-in-the-dark golf at Nancy Lopez Golf Course, a
"Future Shock" exhibit and B-movie screenings at the Roswell Musuem, a special Spring River
Zoo exhibit and the Roswell Invaders hosting the Alpine Cowboys for a four-game series.
Member Jones asked if organizers were seeking more restaurants for the Alien Crawl. Jennings
said organizers are comfortable with the number of restaurants currently taking part but said
they could get into contact with Johnnie Hector Lujan, who is coordinating the crawl.
DRAFT
She added the crawl, and other events, could use volunteers.
Andrade-Lancana suggested using area groups for volunteers, including the Altrusa Club, the
Optimists Club and the Garden Club. Jennings said she would pass the recommendation along
to Kathy Lay, the city's volunteer coordinator.
Jennings spoke of the city's upcoming app through Visit Widget. The app will include push
notification abilities in case of weather, event changes or new features.
Jones asked if a QR code could be added. Jennings said that was possible, provided the
business supplies the QR code and the city does not create one for the business. Jones asked
about outreach, noting he had not heard about the app. Jennings said the main push was the
city's social media page, along with news releases and information pushes to hotel
organizations.
Wilson updated members on an update to the special event form. The form has additional
questions for vendors to detail return on investment, their expectations and justifications for
event attendance and what kind of track record exists. Moore said an issue in the past would
be that vendors would simply answer "See attached" and attachments would not address the
questions. Jennings said she was hoping for $100,000 in lodger's tax in the next year's budget,
noting there were visible signs tourism was on an upward trend, but she said it was a decision
for the City Council.
G. PUBLIC COMMENT
No public comment was offered.
H. ADJOURN.
Chairman Moore moved to adjourn the meeting. Jones provided the second. A voice vote was
3-0, the motion passed. The meeting was adjourned at 3:09 p.m.
Hotels that paid late submitted 4 months worth of reports and funds in February, therefore that number reflected above appears to
have a significant increase. This only shows the $120,000 in past due taxes/bed fee being received by the City in February.
*Reflects the correct Bed Fee allocated to the appropriate month of the tax liability not when the city received the payment.
Hotels that paid late submitted 4 months worth of reports and funds in February, therefore that number reflected above appears to
have a significant increase. This only shows the $120,000 in past due taxes/bed fee being received by the City in February.
* Reflects the correct Lodgers' Tax allocated to the appropriate month of the tax liability not when the city received the payment.
SHORT-TERM RENTAL REGISTRATION
APPLICATION PROCESS
1 Get your NM Tax ID #: Visit the Taxation & Revenue Department in the Wells Fargo Building
at 400 N. Pennsylvania Ave. Suite 200 or go online tax.newmexico.gov.
2 Download and complete Registration Application online at roswell-nm.gov. Submit to Business License Clerk
for review with $35 check/money order and necessary documents including: Parking Plan which includes
one ADA and one standard space; Fire Marshal inspection; Site Plan (for addition/remodel if applicable).
3 Call the Fire Marshal office at 575-624-6830 and City of Roswell
Building Inspection office at 575-637-6293 for an appointment.
4 City of Roswell will do a zoning review of Parking Plan and Site Plan (if it is an addition or remodel only).
5 City of Roswell Business License Clerk will issue registration license along with Lodgers’ Tax ID.
6 You’re official! Start collecting Lodgers’ Tax and remember
to remit collection by the 25th of the succeeding month.
To have your business license issued by the Business License Clerk ensure you have completed the steps outlinedabove.
Those steps are: 1) obtain a NM Tax ID number; 2) complete the Short Term Rental Permit and License Registration
form with your payment of $35 to the Business License Clerk for review; 3) set up inspections with the city building and
fire inspectors. Insurance certificate and off-street parking plan must be submitted with the Short Term Rental Permit
and License Registration form for review from the Planning and Zoning Department. YOUR BUSINESS LICENSE
CANNOT BE ISSUED UNTIL ALL INSPECTIONS ARE COMPLETE.
Please do not ignore any building deficiencies by the Building Inspector or Fire Marshal that could jeopardize the safety
of customers, the public or yourself. IF YOU ARE NOTIFIED OF SAFETY ISSUES BY THE BUILDING INSPECTOR THOSE
ISSUES MUST BE FIXED PRIOR TO OPERATING YOUR BUSINESS. OPERATING WITHOUT FIRST FIXING THE SAFETY
ISSUE WILL RESULT IN ACTION TO CEASE YOUR BUSINESS OPERATIONS.
Please note all inspectors set their own appointments, so you will need to contact them directly. If you are unable to
reach them leave a message with their office assistant with your contact information so that they can follow-up and call
you to set an appointment. Fire inspections must be completed prior to building inspections. UPON COMPLETION OF
INSPECTIONS BRING IN A COPY OF THE FIRE INSPECTION SO THAT YOUR BUSINESS LICENSE MAY BE ISSUED.
Lodgers' Tax fees are five percent of gross receipts for the month. A $2.50 per room night Convention Center fee also applies..
REMITTANCES ARE DUE ON THE 25TH OF THE MONTH FOLLOWING THE MONTH REPORTED. Exemptions to the Convention
Center fee are provided in Sec. 23-73 of the Roswell Code of Ordinances.
Before inspections are completed, return this complet
form, documents and $35 check/money order to the
address below. After the business has been approved,
registration will be mailed to you. THANK YOU FOR YOUR COOPERATION.
For questions or concerns, please contact:
CITY OF ROSWELL
421 N RICHARDSON AVE Kevin Wilson
P.O. DRAWER 1838 Marketing Communication Manager
ROSWELL NM 88201 575-637-6203
ATTN: BUSINESS LICENSE CLERK k.wilson@roswell-nm.gov
SHORT-TERM RENTAL REGISTRATION
COMPLIANCE INSPECTION
Must meet the following requirements:
A. A serviceable ABC 5-pound metal head type fire extinguisher(s) to be inspected and tagged annually at points
of egress, with at least one provided per floor and minimum one per dwelling unit with at least two per dwelling
unit if greater than 1,000 square feet, at a height not to exceed 48 inches. Extinguishers must be inspected and
maintained according to state requirements and must properly display the inspection history of the evidence.
B. Approved (and working) smoke alarms installed as per manufacturer’s instruction in every sleeping room, in
compliance with the 2015 International Building Code and 2015 International Fire Code, and on every level of the
home, including the basement.
C. Every sleeping room and living area with access to a primary means of escape shall provide a clear, unobstructed
path of travel to the outside.
D. Where approved, an open fire permit in accordance with section 42-42 of the Roswell Code of Ordinances shall
be posted at, or immediately adjacent to the primary entrance of the building. Outdoor cooking appliances shall
be properly maintained.
E. Authority for code compliance inspection. By submitting application, the owner authorizes the Roswell Fire
Department, the building inspector and code enforcement officer or other designated city employee or
representative to conduct a code compliance inspection of the residence at intervals deemed appropriate by the
city, or if deemed necessary when it is alleged or suspected that a violation of this section may exist or have
occurred.
Business Registrations are $35.00 and are required for anyone conducting business within the City of Roswell.
Contact List
Fire Inspections City Building Inspector
575-624-6830 575-637-6293
Business License Clerk Marketing Communication Manager
Nikomi Bejarano Kevin Wilson
575-637-6280 575-500-0402
CITY OF ROSWELL
421 N RICHARDSON AVE
P.O. DRAWER 1838
ROSWELL NM 88201
SHORT-TERM RENTALS PERMIT
AND LICENSE REGISTRATION
Which applies to your business? New Business New Owner Renewal
Owner’s Name: Mailing Address:
Phone: Email: Driver’s License #/State: DOB:
Business Name: Business Address:
Phone: Type of Business: # of Rooms Offered:
Amenities:
Local Representative: Phone:
Form of Business: Sole Proprietorship Partnership LLC Corporation Short-Term Rental
Days of Operation (7 day week): Hours of Operation (24 hour day):
NM State Tax ID#:
(NM TAX ID can be obtained at 400 N. Pennsylvania Ste. 200)
I hereby certify that the above information is correct and to the best of my knowledge.
Signature of Applicant Print Name
Print Title Date
OFFICIAL USE ONLY: *Note: On a separate sheet show the building layout, label rooms with the intended use(s), this will
be used to calculate the required parking spaces. The following departments will inspect the business location prior to
the license being issued.
Fire Inspection:
Building Inspections:
Planning and Zoning:
OFFICIAL USE ONLY:
Fee paid: Cash: Credit: Check #: Date Paid:
Bus Lic. #: Lodgers’ Tax #:
REPORTING FORM - LODGERS’ TAX
& CONVENTION CENTER BED FEE
For Motels, Hotels, B&Bs, RVs and Short-Term Rentals
Today’s Date: Type of Business: Motel Hotel RV B&B Short-Term Rental
Establishment:
Address: City/State:
Zip Code: Phone: Email:
Contact Person: Cell:
Month Reported: Gross Receipts Subject to Lodgers’ Tax $:
Tax remitted (5% of receipts) $: Number of Room Nights Rented (1-30 Nights):
Number of Room Nights Rented (31+ Nights):
Convention Center Fee $2.50 per room/night (1-15) $: TOTAL DUE $:
Number of Room Nights Rented:
I hereby certify that the above is a true and correct statement of receipts subject to Lodgers’ Tax and the Convention
Center Bed Fee.
Signature of Applicant Print Name
Print Title Date
THIS FORM AND PAYMENT ARE DUE ON OR BEFORE THE 25TH OF MONTH FOLLOWING THE RESPECTIVE
MONTH REPORTED. DELIQUENT PAYMENTS MAY BE SUBJECT TO INTEREST AND PENALTY.
SEND TO: CITY OF ROSWELL
425 N. RICHARDSON AVE
ROSWELL, NM 88201
ATTN: TOURISM OFFICE
Sec. 23-8. - Collection procedures, remedies, etc.
(a) If any vendor makes a return as provided by this article, without paying the tax then due, he shall be liable for the tax and a penalty
equal to ten percent thereof but not less than $100.00 penalty in addition to the tax, without notice from the city with regard thereto.
Promptly thereafter, the city shall give the delinquent vendor written notice of such estimated tax, penalty and interest, which notice
shall be served personally or by certified mail.
(b) If a vendor neglects or refuses to make the required return and pay the tax as provided by this article, the clerk-treasurer shall make
an estimate based upon examination of the vendor’s books and records, or upon any information in its possession, or that may come
into its possession, of the amount of the rent of the delinquent vendor for the period in respect to which he has failed to make return,
and upon the basis of such estimated amount shall compute and assess the tax payable by the delinquent vendor, adding to the sum
thus arrived at a penalty equal to 10% percent thereof, but not less than $10.00. Promptly thereafter the city shall give the delinquent
vendor written notice of such estimated tax, penalty and interest, which notice shall be served personally or by certified mail.
(c) If payments are not made by the vendor within 15 days of such notice, the city manager shall bring an action in law or equity in the
district court for the collection of any amounts due, including without limitation penalties thereon. Interest on the unpaid principal at a
rate of not exceeding 1% a month, the costs of collection and reasonable attorneys’ fees incurred in connection therewith.
(d) It shall be unlawful for any person to fail to pay the tax, to remit the proceeds thereof to the city or to account properly for any
lodging and the tax proceeds pertaining thereto. (Code 1984 § 14-73; Ord. No. 1276, 5-1996; Ord. No. 1320, 4-1999) State Law
reference— Collection of delinquencies,NMSA 1978, § 3-38-18.
OFFICIAL USE ONLY:
Fee paid: Cash: Credit: Check #:
Approved by: Company Name: Date:
April 15, 2022
The City of Roswell requires any organization or citizen seeking occupancy tax funds with the
expectation of reimbursement from the city to make such a request through the city's
application process.
The application process is as follows:
1. An application is submitted to tourism@roswell-nm.
2. The city's Occupancy Tax Board reviews and provides recommendation to Finance
Committee.
3. The Finance Committee reviews, approves or changes recommendation for City Council.
4. City Council awards, changes or denies funding request.
The role of the Occupancy Tax Board is to review applications for events that will bring out-of-town
visitors to the City of Roswell and promote hotel stays. The board provides recommendations to the City
Finance Committee.
The City of Roswell’s PA0002-Lodgers’ Tax policy states:
Marketing & Promotions eligible expenses include but not limited to the following, and must be to a
30+mile radius outside of Roswell, NM to be eligible:
a) Radio, television, newspaper, billboard or magazine advertisements
b) Posters, brochures, flyers, postcards, or other marketing materials
c) Postage for mailing qualified marketing materials
d) Website, Facebook, or other internet paid advertising placement
e) Free T‐shirts for registration participants or attendees
f) Security and/or Police services
g) Fire and/or Emergency services
h) Sanitation
I have read and understand the content provided.
Print Name Signature Date
SPECIAL EVENT PERMIT APPLICATION
Received Date: _______________________
Today’s Date: _______________________
Event Name: ________________________________________________________________ Event Date: ______________
Organization: _______________________________________________________________ Event Time: ______________
Event Address: ______________________________________ City/State/ZIP: ___________________________________
Website: ___________________________________ Phone: ______________ Email: _______________________________
Organizer: _____________________________________________________ Mobile: _______________________________
2nd Organizer: _________________________________________________ Mobile: _______________________________
Description of Event Logistics:
Instructions
1. Submit permit application 120 days prior to event.
2. 50% non-refundable deposit required 90 days prior to event. Fee must be paid in full 30 days
prior to event. Make checks payable to “City of Roswell” and list event name on memo line.
3. 90 days prior to the event you must submit insurance, permits and liscense for ALL event vendors.
4. 90 days prior to event all maps of event must be submitted
5. Email submission to info@roswell-nm.gov
Please see list of services provided by the city with applicable fee on page 2.
OFFICIAL USE ONLY
Fee paid: _________ Cash: _________ Check #: _________ Credit Card: _________
Approved by: ____________________________________ Insurance Company Name: ________________________
Permit #: _________________________ Date: _______________________ Policy #: ___________________________
1
EQUIPMENT RENTALS AND OTHER FEES
Equipment Price Service Request Needs
$30 per hour per person
City Personnel/ Emergency Personnel $55 per hour per person (Emergency)
Temporary Pole (Park Property) $100 per event
Blue Pole (As Needed) $200 per event
Barrel $2 each
Barricades $10 each
Warning Signs $10 each
Sand Bags $5 each
Programmable Signs $300 each
Cones $2 each
City Vehicles or Mobile Equipment $100 per day per vehicle
(Staff Must Operate)
$1 per trash bag, trash cans provided free
Trash Cans (44 Gallon)
(1 per 25 people recommended)
Sanitiation Roll-Off Container - 20CY $394 disposal charged seperatley
Sanitiation Roll-Off Container - 30CY $394 disposal charged seperatley
Sanitiation Container - 300 Gallon $54.44
Additional Clean Up for Litter or Other Incident $150 per incident
Damage to City Property Cost of repair per incident
For a complete list of services, please visit roswell-nm.gov/special-events.
I, _______________________________________, do hereby declare that the enclosed scheduled event will be conducted
in accordance with the requirements and recommendations made by the special event team. I understand that violations
of ordinances or statutes will not be encouraged or permitted. I also understand that this permit, if approved, may be
revoked by any member of the special event team, if, in their own opinion, any of the following occur: the event becomes a
public nuisance, violations of statues or ordinances are committed by any participant, any of the recommendations herein
referred to as the "EVENT PERMIT" are not met. I understand that any significant changes (date, time, logistics, location
and the like) to the event after the date it was reviewed by the special event permit committee will require that I resubmit
the "EVENT PERMIT" to the committee members and/or obtain approval of the changes from the Special Events manager.
I hereby agree to pay the City of Roswell for services rendered in full 14 days prior to the event.
Additionally, I understand that the City of Roswell and the special event team, will not be held responsible for changes
made by the event organizer or participating entities prior to or during the event.
Signature of Applicant: ______________________________________________ Date: _____________________
2
STREET CLOSURE FORM
Permit #: _______________________
Today’s Date: _______________________
Organization: ________________________________________________________________________________________
Address: ____________________________________________ City/State/ZIP: ___________________________________
Event Name/Purpose of Closure: _________________________________________________________________________
Contact Person: ___________________________ Phone: ______________ Email: _______________________________
Street(s) to be closed: __________________________________________________________________________________
Date(s) to be closed: ___________________________________________________________________________________
For all street closures, it is necessary to contact those in the immediate area to see if the local businesses and residences
have any special concerns. This is the responsibility of the organization making the request to close the street. Please
leave all contacted businesses your contact information in case an issue occurs.
Please attach a map of the immediate area with the residences/businesses marked that were contacted. Attach a map
showing how you propose to reroute traffic with any other traffic control that may be needed.
Please note that the city can set out barriers 1 hour earlier than the time requested to ensure knowledge prior to closure.
Email completed forms and additional documents to info@roswell-nm.gov.
Contacted
Business/Residence Address Concerns Email to send permit
Yes No
Fire Department Approved Not Approved Approved by: _____________________________
Concerns: __________________________________________________________________
Police Department Approved Not Approved Approved by: _____________________________
Concerns: __________________________________________________________________
3
EVENT DETAILS/SCORING
Please provide details on your event, along with any attachments that may help answer the specific questions below.
The Occupancy Tax Board will score the event on a 100-point scale based on Return on Investment (25 points),
historical performance (20 points), cost of City services (15 points), other economic impact (10 points), track record of
timely document submission to the City (10 points), general attendance (10 points) and event uniqueness (10 points).
Return on Investment (25 points): Detail the return on investment to the community based on tourism. Consider any
additional Lodgers' Tax generated as a direct result of your organization or event, along with any estimated attendance
from out-of-town visitors and estimated room nights in local lodging facilities.
Historical performance (20 points): Include award dollars used, prior attendance and room nights, plus Lodgers' Tax
per attendee.
4
Estimated cost of service request from City Departments (15 points): Please refer to Page 2 of application.
Other Economic Impact (10 points): Additional Gross Receipts Tax generated as a direct result of your organization or
event (restaurants, purchases in local stores).
5
General Attendance to Event (10 points): Please consider both local and out-of-town attendees.
Uniqueness of the event (10 points): What makes this event different from others?
Occupancy Tax Board Use Only
Return on Investment (1-25): ________________ General Attendance (1-10): ________________
historical Performance (1-20): ________________ Timely document submission (1-10): ________________
Cost of City Services (1-15): ________________ Uniqueness of Event (1-10) ________________
Other Economic Impact (1-10): ________________ Total (100 possible) ________________
6
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