City Council
Regular MeetingSan Bruno, CA · January 27, 2026
Agenda
2025 Downtown Pulse Survey Results
Brian Adam, Assistant to the City Manager January 27, 2026
AGENDA
I. Objective
II. Background
III. Survey Summary
I. Demographics
II. Ranking Responses
III. Open Responses
IV. Recommendation
V. Questions
2
OBJECTIVE
• Provide City
Council a
summary of the
2025 Downtown
Pulse Survey
results
3
BACKGROUND
Sep. 9, 2025 Dec. 2025 –
– Council committee
Dec. 10,
creates an informs City
2025 – City
Ad Hoc Manager’s
launches
committee Office they
Downtown
on would like to
Pulse survey
Downtown conduct a
Engagement survey
4
San Bruno Sales Tax Revenue in Select Areas (FY16 - FY25)
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
Town Center Bayhill San Mateo Avenue
5
Sales Tax Revenue by Area (Calendar Year 2024 Q1 - 2025 Q3)
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
2024-Q1 2024-Q2 2024-Q3 2024-Q4 2025-Q1 2025-Q2 2025-Q3
Town Center Shops at Tanforan Bayhill San Mateo Avenue
6
INVESTMENTS IN SAN MATEO
AVENUE SINCE FY 2020-21
Item Category Est. Cost to Date (since FY21)
1st Thursdays Downtown Activation $17,000
Banners (equipment) Beautification $5,213
Banners (labor) Beautification $19,218
Centennial Plaza Cleaning Cleaning/Maintenance $12,000
Centennial Plaza Revamp Beautification $1,558,477
Downtown beautification project Beautification $648,507
Downtown cleaning (equipment) Cleaning/Maintenance $145,739
Downtown cleaning (labor) Cleaning/Maintenance $86,123
Downtown Weed Abatement Cleaning/Maintenance $2,000
Holiday Tree and Lighting Downtown Activation $40,000
Posy Park Cleaning Cleaning/Maintenance $6,000
Posy Park Improvements Beautification $835,000
Sidewalk pressure washing Cleaning/Maintenance $581,000
Streetlight repairs Cleaning/Maintenance $5,000
TOTAL $3,961,277 7
SURVEY SUMMARY
8
DEMOGRAPHICS Age of survey respondents
Under 18, 2, 1% ages 18-24, 10, 3%
ages 25-34, 21, 7%
• 359 total responses
• 65 duplicates 65 and older, 69,
24%
• 294 unique answers
ages 35-44, 76,
• 85 provided open ages 55-64, 42, 26%
14%
responses
• 63% of respondents
were women ages 45-54, 74,
25%
9
Gender of respondents by age range
80
70
60
50
40
30
20
10
0
Under 18 ages 18-24 ages 25-34 ages 35-44 ages 45-54 ages 55-64 65 and older
Man Prefer not to say Woman
10
Shopping area by preference
80%
70%
60%
50%
40%
30%
20%
10%
0%
Bayhill Outside San Town Center Shops at San Mateo Somewhere Else Camino Plaza
Bruno Tanforan Avenue
% first % second % third
11
Most important for enhancing San Mateo Avenue
Easier via bus or public transit
More recreation activities for youth
Easier via bike / walking
More late-night entertainment
More community events
Easier to access via car
More large-scale retail options
Variety of restaurants and cafes
Better aesthetics
More high quality restaurants
Cleaner or better maintained
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
12
Most important for enhancing San Mateo Avenue
Easier via bus or public transit
More recreation activities for youth
Easier via bike / walking
More late-night entertainment
More community events
Easier to access via car
More large-scale retail options
Variety of restaurants and cafes
Better aesthetics
More high quality restaurants
Cleaner or better maintained
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
13
Downtown Pulse 2025, Open Answer Responses
7, 3% 4, 1% 2, 1% 1, 0%
12, 4%
18, 6% No response
Metered Parking
Better businesses
41, 14%
Beautification/ambiance
209, 71% More/better events
Safety
Accessibility
Survey issue
14
Downtown Pulse 2025, Open Answer Responses
7, 3% 4, 1% 2, 1% 1, 0%
12, 4%
18, 6% No response
Metered Parking
Better businesses
41, 14%
Beautification/ambiance
209, 71% More/better events
Safety
Accessibility
Survey issue
15
OPEN RESPONSE HIGHLIGHTS
• Paid parking
• Mix of businesses and
vacancies
• Visual appeal,
ambiance, cleanliness
• Activation and
community life
• Safety and comfort
16
NEXT STEPS
• Staff will communicate
changes made to parking
• Staff will communicate
investments made, plans
underway, and highlight
rental opportunities
17
RECOMMENDATION
• Receive the 2025
Downtown Pulse
Survey Results
18
QUESTIONS?
19
Proclamation Recognizing February 2026 as
Black History Mont
Planning Commission Update
Auros Harman January 27, 2026
Chair, Planning Commission City Council Regular Meeting
OBJECTIVE
Brief Council on Planning Commission activities
from the past year.
2
BACKGROUND
• Shift in Planning Commission priorities
More planning, less project review
ARC no longer exists
Many other cities taking similar steps
Partly state law
Partly evolving understanding of local needs
Council adopted reform to expedite permits for small projects
3
DISCUSSION
• Most important Planning Commission meetings in the past year
were joint meetings with Council, shaping our approach to long-
term goals
Housing Element targets
County and State funding sources (like MTC TOC program)
Tanforan project
• Capital Improvements review in May
• Amendment to TCP in July
• Further study sessions on MTC and Economic development in
August and September.
• Expect 2026 agenda to include attention to General Plan.
4
DISCUSSION
• 21Elements Training
Chair Harman and Commissioner Lethin attended First/Last
Mile Transportation session in April
Interesting discussion of Millbrae / Burlingame program,
which S.B. may join?
Grand Boulevard program continues to drag on slowly
(Caltrans cooperation is a sticking point for reform)
5
Upcoming Items for Planning
Commission Review in 2026
170 San Bruno Avenue (57-unit multifamily housing)
271 El Camino Real (35-unit multifamily housing + 2 ADUs)
Safety Element Update
Climate Action Plan
Tanforan
Zoning Code Clean-up Amendments
6
QUESTIONS?
7
COMMUNITY FACILITIES
DISTRICT FOR HIGHLANDS
PROJECT
January 27, 2026
Roscoe Mata CITY COUNCIL MEETING
Planning Manager
AGENDA
I. Objective
II. Background
III. Discussion
IV. Recommendation
V. Questions
2
OBJECTIVE
Adoption of a resolution authorizing the formation of a Community Facilities
District (CFD) for “The Highlands” project.
3
BACKGROUND
May 21, 2024
Planning
Commission
approved a 58-
unit townhouse
project (“The
Highlands”)
4
DISCUSSION
CMFA – California Municipal Finance Authority
CFD – Community Facilities District
BOLD – Bond Opportunities for Land Development Program
Offered by CMFA for financing of housing development
(Mello Roos (CFD) bonds)
5
DISCUSSION
City Ventures applying to
CMFA to use the BOLD
Program to fund
development impact fees for
“The Highlands” project
Future homeowners would
have an extra line on their
property tax
Income-restricted units will
be exempt from the CFD
special tax
6
RECOMMENDED ACTION
• Hold a Public Hearing Regarding the California Municipal
Finance Authority (“CMFA”) Bond Opportunities for Land
Development (“BOLD Program”) and Consider Adoption of a
Resolution Authorizing Use of the Bond Opportunities for Land
Development (“BOLD”) Program and Authorizing the California
Municipal Finance Authority to Accept an Application from City
Ventures for its Project Known as “The Highlands”, to Conduct
Proceedings and Levy Special Taxes Within the Territory of City
of San Bruno Pursuant to the Mello-Roos Community Facilities
Act of 1982, as Amended, for Such Project; and Authorizing
Related Actions
7
CONSULTANT AGREEMENT FOR
LAND USE, HOUSING AND ECONOMIC
DEVELOPMENT INITIATIVE
JANUARY 27, 2026
CITY COUNCIL AND PLANNING COMMISSION
OBJECTIVE
Recap the City Council and Planning Commission on the
Land Use, Housing, and Economic Development
Initiative
Introduce the PlaceWorks team
2
DESIRED OUTCOME OF TCP
Redefine San Bruno
Improve the public and private realms to transform the
community
Facilitate new development and renovation through
private investment
Take advantage of transit-oriented development
opportunities given the Caltrain station, proximity to San
Francisco, SFO, and Silicon Valley
Continue to evolve San Bruno as an increasingly attractive
destination for residents, visitors, and businesses
3
TCP CONSULTANT RECOMMENDATIONS
City Actions to City Actions to
Increase Project Value Reduce Soft Costs
Profit/Return Fee W aivers /
Raise Height Limits: Reductions
Allow up to 8 stories
across TCP
Relax Inclusionary
(Affordable Housing)
Remove or Relax FAR
Caps: Use height to
Soft Costs Requirements
regulate density.
Streamline
Development
Ease Setbacks Approvals and
Requirements:
Especially for parcels Project Value Permitting
under 50 feet deep
Remove Parking Direct Costs
Minimums: Reinforce
AB 2097
Relax Open Space
Requirements:
Especially on small
sites
Land Cost
VALUE COSTS
4
Southern Section of Inset Map
5
Single combined effort to
OVERVIEW Update GP land uses
Expand/update TCP and Bayhill
Update other zoning
Do a single EIR
Do a single 2028 ballot measure
Update TCP
Update neighborhood land Combined
uses and zoning Land Use, Update TCP
Complete an EIR
Complete an EIR
2028 ballot measure
Housing, and 2028 ballot measure
Economic
Housing Development Economic
Development City Council
Opportunities
Initiative Opportunities Priority FY24-25
Housing
Element Adopted Plans TCP Financial
Programs with Limited
Assessment
Results
Ordinance No. 1284 (1977)
6
GOALS AND OBJECTIVES
Make San Bruno more attractive for real estate investments
Amend land use, housing and economic development policies,
Strengthen the standards and processes to support desired development
City’s Fiscal Successfully revise Ordinance No. 1284 by generating business and
Health
community support for these policy changes
Establish funding mechanisms for major public streetscape and
infrastructure improvements
Establish funding mechanisms for ongoing service costs from new
development
7
STRATEGY
Policy and Regulation Updates
Environmental Review
Business and Community Engagement
Ballot Measure and Polling
Funding Mechanisms and Incentives
Internal Process Improvements
8
STRATEGY AND TIMELINE
Conduct Business and Community Engagement
Develop Policy and Regulation Changes
Prepare Environmental Review (EIR)
Consultant
Initiation Selection
Develop Funding Mechanisms and Incentives
Develop Internal Process Improvements
Potential 2028
Polling, Ballot 2026 Polling, Ballot Measure Measure
Measure Preparation Measure Preparation (if needed) (if needed)
2025 2026 2027 2028 9
Identify Issues Develop Solutions Implementation
PLACEWORKS INTRODUCTION
• Key Staff:
JOANNA JANSEN, AICP, LEED AP,
Managing Principal
CAREY STONE, Senior Associate
• Key Subconsultant Team Members:
EPS (Fiscal Analysis),
Partners in Public Innovation (Development Process
Assessment)
10
NEXT STEPS
• Encourage CC to consider this initiative to be a City Council
priority for FY26-27
Not just a planning exercise
Significant community engagement
Establish funding for public investment
Overhaul the development review process
Sense of urgency
• Next steps will be internal staff kickoff
• Regular updates for PC and CC
11
RECOMMENDATION
• Conduct a Joint City Council/Planning Commission Session to
Receive an Introduction to PlaceWorks for the Land Use,
Housing, and Economic Development Initiative, and
• For City Council to Consider Adoption of a Resolution
Authorizing the City Manager to Execute a Standard Agreement
for Consultant Services with PlaceWorks to Prepare a Land Use,
Housing, and Economic Development Initiative and Determining
the Action is Exempt Under the California Environmental Quality
Act
12
2025 HOUSING ELEMENT UPDATE
AND ANNUAL PROGRESS REPORT
JANUARY 27, 2026
JOINT CITY COUNCIL/PLANNING COMMISSION
2025 HOUSING ELEMENT ANNUAL UPDATE
• Third year of eight year cycle
• Last annual update was a joint
session on March 19, 2025
Update
• Highlights
• Priorities for 2026
• Annual Progress Report (APR)
2
2025 HIGHLIGHTS
Highlight CC PC Staff
1. Impact fee deferral – Municipal Code Amendment (10b)
2. Launch of Land Use, Housing, and Econ. Dev. Initiative (4f, 5a)
3. Amendments to Central Business District zoning (10h)
4. Outreach materials to faith-based organizations (8h)
5. MOU for Multi-jurisdictional Nexus Study (6b)
6. Launch of Environmental Justice Element (17a)
7. No Net Loss reporting (8b)
8. New Housing Element webpage and dashboard
9. Review, processing and inspections for new housing units
3
2026 PRIORITIES
Priority CC PC Staff
1. Land Use, Housing, and Economic Development Initiative
2. Environmental Justice Element
3. Affordable Housing Fund
4. Continued review, processing, inspections for new units
5. Continued operational Housing Element implementation
4
RHNA UNITS
Permitted Projected Remaining
Income Level RHNA
Units Units Units
Very Low 704 61 43 600
Low 405 486 44 0
Moderate 573 56 67 450
Above
1,483 26 1,030 427
Moderate
Total Units 3,165 629 1,184 1,477
5
REGIONAL PROGRESS
% of RHNA
% of RHNA
Income Level RHNA Achieved with
Achieved 2023-24
2025 APR
ABAG 441,176 8.6% Unknown
San Mateo
47,687 7.6% Unknown
County
San Bruno 3,165 6.1% 19.9%
6
FISCAL AND ENVIRONMENTAL IMPACT
• No fiscal impact from this agenda item
• No environmental review required for this agenda item
• Public comment
• Questions and comments from City Council and Planning
Commission
7
RECOMMENDATION
Planning Commission
• Receive the Housing Element Annual Progress Report for 2025
and recommend City Council authorizes transmittal to the
California Department of Housing and Community Development
(HCD) and Governor’s Office of Planning and Research (OPR).
City Council
• Receive the Housing Element Annual Progress Report for 2025
and authorize transmittal to the California Department of
Housing and Community Development (HCD) and Governor’s
Office of Planning and Research (OPR).
8
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