Convention & Visitor Bureau Board
Regular MeetingSan Marcos, TX · September 21, 2022
Minutes
CONVENTION AND VISITOR BUREAU MEETING MINUTES
21 September, 2022
Convention and Visitor Bureau REGULAR MEETING MINUTES
21 September, 2022
The Convention and Visitor Bureau Advisory Board convened in a regular meeting on 21 September,
2022 at the San Marcos Activity Center, 501 E. Hopkins Street in San Marcos, Texas.
Chair Dan Alden called the Board Meeting to order at 11:58 a.m.
Board Members in Attendance: Chair Dan Alden, Vice Chair Cody Taylor, Maxfield Baker, Linda
Coker, Celena McGuill, July Moreno, Justin Mulloy, Allison Murphy, Vic Patel, Monte Sheffield,
Aubrey Valdez, Rosina Valle, Kristin Williams. Ex-officio in Attendance: Jaime Lee Case and Josie
Falleta. Guest in attendance: Laura Cardona
Staff in Attendance: Rebecca Ybarra, Charlotte Wattigny and Denise Pardo
1. CITIZEN COMMENT PERIOD: None
2. GUEST SPEAKERS: Jennifer Rogers and JD Moore, Greater San Marcos Partnership
3. APPROVAL OF MINUTES
The minutes from meeting of July 20, 2022 were approved on Board Member Maxfield Baker
motion, Board Member Kristin Williams second on an unanimous vote.
4. REVIEW AND ACCEPT FINANCIAL REPORT THROUGH SEPTEMBER 2022
Ybarra reported cost savings in other accounts allowed for advertising and trade show
expenses to go over budget. Expenses through September represents 94.84% of the budget
year. The financial report through September 2022 were approved on Board Member
Maxfield Baker motion, Board Member Monte Sheffield second on a unanimous vote.
5. PROPOSED 2023 BUDGET
Ybarra reported an additional $100k was granted for advertising.
6. DIRECTOR REPORT
Ybarra reported the occupancy for July and August were flat compared to 2021 occupancy.
Sales tax revenue actual reporting month of July was up 4.5% compared to 2021.
7. FUTURE AGENDA ITEMS: None
8. ADJOURN
Board Chair Dan Alden adjourned the meeting at 1:21 p.m. without objection.
CONVENTION AND VISITOR BUREAU MEETING MINUTES
21 September, 2022
_____________________________________ ___________________________________
Staff Liaison Board/Commission Chair
CONVENTION AND VISITOR BUREAU MEETING MINUTES
21 September, 2022
Agenda
SAN MARCOS CONVENTION AND VISITOR BUREAU
BOARD OF DIRECTORS MEETING
DATE: Wednesday, September 21, 2022
TIME: 11:30 a.m.
LOCATION: San Marcos Activity Center, 501 E. Hopkins
MISSION STATEMENT
The San Marcos Convention and Visitor Bureau is committed to developing and marketing
San Marcos as a premier year-round destination for leisure, group, and business travelers that
will have a positive economic impact on the community. We serve as the advocate for
the traveler and promote that which is unique to San Marcos.
AGENDA
1. Call to Order and Roll Call
2. Citizen Comment Period – 3 Minutes
3. Mission Statement – 1 Minute
4. Guest Speaker – Greater San Marcos Partnership –- 15 Minutes
5. Consider Acceptance of Minutes July 20, 2022 – 3 Minutes
6. Review and Accept Financial Report through September 2022 – 10 Minutes
7. Proposed 2023 Budget – 5 Minutes
8. Marketing Update – 10 Minutes
9. Director Report – 20 Minutes
a. Hotel market update
b. San Marcos – Tax Revenue Collections
c. July - September Staff Activities
d. Development updates and events
10. Future Agenda Items – Discuss items designated for future agenda – 5 Minutes
11. Around the Room – Representatives Activities, Events and Updates – 5 Minutes
12. Question and Answer Session with Press and Public
13. Adjournment
San Marcos Convention and Visitor Bureau
617 IH 35 North, San Marcos, TX 78666
www.visitsanmarcos.com
The City of San Marcos does not discriminate on the basis of disability in the admission or access to its services,
programs, or activities. Individuals who require auxiliary aids and services for this meeting should contact the City of San
Marcos ADA Coordinator at 512-393-8000 (voice) or call Texas RelayService (TRS) by dialing 7-1-1. Requests can also
be faxed to 855-461-6674 or sent by e-mail to ADArequest@sanmarcostx.gov
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