Santa Rosa Tourism Business Improvement Area Advisory Board
Regular MeetingSanta Rosa, CA · May 26, 2022
Minutes
Virtual Meeting - See Agenda
City of Santa Rosa for Participation
Santa Rosa Tourism Business
Improvement Area Advisory Board
Meeting Minutes - Final
Thursday, May 26, 2022 11:00 AM
1. CALL TO ORDER AND ROLL CALL
Alternate Chair Thompson called the meeting to order at 11:00AM.
Present 6 - Board Member Todd Anderson, Alternate Board Member Charlene
Lennon, Board Member Tony Pace, Board Member Donna Renteria,
Board Member Peter Rumble, and Alternate Board Member Tara
Thompson
Absent 1 - Board Member Rafael Rivero
2. PUBLIC COMMENTS
None.
3. APPROVAL OF MINUTES
3.1 Approval of Minutes: March 24, 2022 Meeting
A motion was made by Board Member Rumble, seconded by Board
Member Renteria, that this item be approved as submitted. The motion
carried by the following vote:
Yes: 4 - Board Member Anderson, Board Member Renteria, Board Member
Rumble and Alternate Board Member Thompson
Absent: 1 - Board Member Rivero
Abstain: 2 - Alternate Board Member Lennon and Board Member Pace
3.2 Approval of Minutes: April 11, 2022 Special Meeting
A motion was made by Board Member Rumble, seconded by Board
Member Renteria, that this item be approved as amended. The minutes to
reflect that Member Thompson was not present. The motion carried by the
following vote:
Yes: 3 - Board Member Anderson, Board Member Renteria and Board
Member Rumble
Absent: 1 - Board Member Rivero
Abstain: 3 - Alternate Board Member Lennon, Board Member Pace and Alternate
Board Member Thompson
City of Santa Rosa
Meeting Minutes
Page 2 of 2
Santa Rosa Tourism Business Meeting Minutes - Final May 26, 2022
Improvement Area Advisory Board
4. EVENT SUPPORT APPLICATIONS
4.1 Beerfest, The Good One
Public Comment: Event organizer, Gary Saperstein, addressed the
Board.
A motion was made by Board Member Rumble, seconded by Alternate
Board Member Thompson, that this item be approved as amended. The
requested amount of $5,000 was amended to $2,000. The amended motion
carried by the following vote:
Yes: 5 - Board Member Anderson, Board Member Pace, Board Member
Renteria, Board Member Rumble and Alternate Board Member
Thompson
Absent: 1 - Board Member Rivero
Abstain: 1 - Alternate Board Member Lennon
4.2 Snoopy’s 44th Annual Senior World Hockey Tournament
Public Comment: Event organizer, Tamara Stanley, addressed the
Board.
A motion was made by Board Member Rumble, seconded by Alternate
Board Member Thompson, that this item be approved as amended. The
requested amount of $30,000 was amended to $10,000. The amended
motion carried by the following vote:
Yes: 5 - Board Member Anderson, Board Member Pace, Board Member
Renteria, Board Member Rumble and Alternate Board Member
Thompson
Absent: 1 - Board Member Rivero
Abstain: 1 - Alternate Board Member Lennon
4.3 Beer City
This item is continued to the July 28, 2022 meeting.
5. ADJOURNMENT
Alternate Chair Thompson adjourned the meeting to order at
11:30AM.
Agenda
Virtual Meeting - See Agenda
City of Santa Rosa for Participation
SANTA ROSA TOURISM BUSINESS
IMPROVEMENT AREA ADVISORY BOARD
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL-REVISED
MAY 26, 2022
11:00 A.M.
Final Revised: The agenda was revised to annotate the Beer City Event
Support Application and its supporting document with the updated date
for the event.
PURSUANT TO GOVERNMENT CODE SECTION 54953(e) AND THE
RECOMMENDATION OF THE HEALTH OFFICER OF THE COUNTY OF
SONOMA, THE SANTA ROSA TOURISM BUSINESS IMPROVEMENT
AREA ADVISORY BOARD MEMBERS WILL BE PARTICIPATING IN THIS
MEETING VIA ZOOM WEBINAR.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING
VIRTUALLY AT: HTTPS://SRCITY-ORG.ZOOM.US/J/83781548864 OR
BY DIALING 669-219-2599, THEN ENTER WEBINAR ID: 837 8154 8864.
Public Comment may be made live during the meeting via Zoom or
submitted by 5:00 P.M., Wednesday, May 25, via e-mail at
economicdevelopment@srcity.org or via recorded voice message at
707-543-3080. Recorded voice message comments will be played (up to 3
minutes each) at the time that Agenda Item is discussed during the Santa
Rosa Tourism Business Improvement Area Advisory Board. Email public
comments will be attached to the item for Board and Public review.
1. CALL TO ORDER AND ROLL CALL
2. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this
agenda, but which are within the subject matter of the jurisdiction. The public
may comment on agenda items when the item is called. Each speaker is
allowed three minutes.
3. APPROVAL OF MINUTES
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 2 of 2
Santa Rosa Tourism Business - FINAL-REVISED MAY 26, 2022
Improvement Area Advisory Board
3.1 Approval of Minutes: March 24, 2022 Meeting
Attachments: 2022.03.24 Meeting Minutes
3.2 Approval of Minutes: April 11, 2022 Special Meeting
Attachments: 2022.04.11 Special Meeting Minutes - Draft.pdf
4. EVENT SUPPORT APPLICATIONS
4.1 Beerfest, The Good One
Attachments: 2022.06.11 Beerfest The Good One.pdf
4.2 Snoopy’s 44th Annual Senior World Hockey Tournament
Attachments: 2022.07-17 Snoopy's 44th Annual Senior World Hockey Tournament
2022.07-17 Intro Letter Snoopy's 44th Annual Hockey Tournament
4.3 Beer City
Attachments: 2023.02.25 Beer City - Application.pdf
2023.02.25 Beer City - Marketing & Expense Brief.pdf
5. ADJOURNMENT
Contact Rafael Rivero at (707) 543-3460 with any questions regarding the
agenda.
The City of Santa Rosa does not discriminate on the basis of disabilities in its employment, services, benefits, facilities,
programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City program,
service, or activity, including printed information in alternate formats, are available by contacting the Economic Development
Administrative Secretary at (707) 543-3227 (TTY Relay at 711) or at ecleary@srcity.org. Request should be submitted as far in
advance as possible, but no later than two business days before the scheduled meeting.
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