Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, MARCH 13, 2024 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING FEBRUARY 14, 2024 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. BID COORDINATOR UPDATE 9. COMMITTEE REPORTS • EVENTS & PROMOTIONS • BUSINESS PROPERTY COMMITTEE 10. ACTION ITEMS - DISCUSS AND TAKE ACTION • WTCH 2024 Proposal • Santa House Project 11. SET NEXT MEETING DATE 12. ADJOURN DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 15  BUSINESS IMPROVEMENT DISTRICT MINUTES February 14, 2024 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:31 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Members Present: Brad Keuschel, Alex Hartwig, Amber Arneson, Jennifer Hoffman, Michael Johnston, Suzette Hackl, and Amy Stuber. • Absent & Excused: Chelsea Gilling, Jill Birr, and Karen Preston. • Others Present: Michelle Eron-Shawano Country Tourism, Lesley Nemetz-City Clerk/Community Relations, Eddie Sheppard-City Administrator, Lindsay Johnson-BID Coordinator, Peter Thillman-SCEPI, Kurt Krizan- Shawano School District, Robyn Shingler-Shawano School District, and Patti Peterson-Market Messenger. COMPLIANCE WITH OPEN MEETING LAW • Open meeting compliance verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING JANUARY 10, 2024 • Meeting minutes from the January board meeting were reviewed. Motion by Michael Johnston, second by Amber Arneson to approve. Motion carried by voice vote of 7-0. FINANCIAL REPORT • January financials were reviewed. Motion by Amber Arneson, second by Brad Keuschel to approve. Motion carried by voice vote of 7-0. SOUND OFF - PUBLIC COMMENT •  Patti Peterson talked about the Shawano FlavorFest Cooking School & Expo happening on March 23  Peter Thillman provided information on the presentation titled ‘The Childcare Dilema’ happening March 20 from 4:30 to 7 p.m. Location of presentation is the Crescent Ballroom of Stubborn Brothers Brewery.  Suzette Hackl announced the Gourmet café is now open for breakfast; enter through the back entrance. KURT KRIZAN, SUPERINTENDENT SHAWANO SCHOOLS • Kurt Krizan, Superintendent of Shawano Schools discussed the upcoming referendum. He reviewed the proposed projects included in the proposed referendum. BID COORDINATOR UPDATE • *BID Coordinator report can be found attached to this month’s agenda for review. COMMITTEE REPORTS • EVENTS & PROMOTIONS  Santa Parade theme - committee of Lesley Nemetz, Amy Stuber, Patti Peterson and Lindsay Johnson will meet to determine theme.  Christmas Open House - it was determined this will be a two-day event. Friday, November 15 and Saturday, November 16.  Annual Meeting potential topics include: Collaborative Effort for Marketing or Discussing Safety at Page 1 of 2 Page 2 of 15  Businesses. Lindsay will reach out to Shawano PD to inquire about a safety presentation. • BUSINESS PROPERTY COMMITTEE  Lindsay will be attending the RDA meeting on Tuesday, March 5. ACTION ITEMS - DISCUSS AND TAKE ACTION • Market Messenger 2024 Proposal - Motion by Jennifer Hoffman to approve the Market Messenger proposal, not to exceed $3500, second by Suzette Hackl. Roll call: Yes - Brad Keuschel, Alex Hartwig, Amber Arneson, Jennifer Hoffman, Michael Johnston, Suzette Hackl, Amy Stuber. Approved. SET NEXT MEETING DATE • Next meeting is Wednesday, March 13, 2024 at 3:30 pm. ADJOURN • Motion to adjourn by Brad Keuschel, second by Michael Johnston. Meeting adjourned at 4:41 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 3 of 15  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 2 MONTHS ENDING FEBRUARY 29, 2024 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 61,112.00 .00 61,111.50 .50 100.0 TOTAL SPECIAL ASSESSMENTS 61,112.00 .00 61,111.50 .50 100.0 GENERAL REVENUES 210-40000-4930 APPLIED FUND BALANCE 14,068.00 .00 .00 14,068.00 .0 210-56720-4685 EVENT FEES 14,000.00 900.00 940.00 13,060.00 6.7 210-56720-4855 SPONSORSHIPS 17,000.00 .00 50.00 16,950.00 .3 TOTAL GENERAL REVENUES 45,068.00 900.00 990.00 44,078.00 2.2 TOTAL FUND REVENUE 106,180.00 900.00 62,101.50 44,078.50 58.5 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 39.84 39.84 440.16 8.3 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,083.32 6,166.64 30,833.36 16.7 210-56720-3000 GENERAL EXPENSE 1,000.00 925.80 925.80 74.20 92.6 210-56720-3100 SUPPLIES AND MATERIALS 200.00 .00 .00 200.00 .0 210-56720-3110 POSTAGE 100.00 .00 .00 100.00 .0 210-56720-3120 ADVERTISING/PROMOTIONS 45,000.00 240.00 240.00 44,760.00 .5 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 215.00 ( 65.00) 143.3 210-56720-5000 GENERAL INSURANCE 1,250.00 .00 .00 1,250.00 .0 210-56720-7000 GRANTS 20,000.00 .00 .00 20,000.00 .0 TOTAL EXPENSES 106,180.00 4,288.96 7,587.28 98,592.72 7.2 TOTAL FUND EXPENDITURES 106,180.00 4,288.96 7,587.28 98,592.72 7.2 NET REVENUE OVER EXPENDITURES .00 ( 3,388.96) 54,514.22 ( 54,514.22) .0 FOR ADMINISTRATION USE ONLY 16 % OF THE FISCAL YEAR HAS ELAPSED 03/08/2024 11:01AM PAGE: 1 Page 4 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period: 02/24 (02/29/2024) Mar 08, 2024 11:02AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 01/31/2024 (01/24) Balance .00 * .00 * 3,083.32 02/07/2024 AP 72 JOHNSON, LINDSAY 1,541.66 **Inv. No: FEBRUARY 15 2024 **Desc: BID Coordiator Payment **Inv. Date: 2/15/2024 02/22/2024 AP 440 JOHNSON, LINDSAY 1,541.66 **Inv. No: FEBRUARY 29 2024 **Desc: BID Coordiator Payment **Inv. Date: 2/29/2024 02/29/2024 (02/24) Period Totals and Balance 3,083.32 * .00 * 6,166.64 YTD Encumbrance .00 YTD Actual 6,166.64 Total 6,166.64 YTD Budget 37,000.00 Unexpended 30,833.36 210-56720-3000 General Expense 01/31/2024 (01/24) Balance .00 * .00 * .00 02/15/2024 AP 335 SHAWANO MUNICIPAL UTILITY 925.80 **Inv. No: 3664 **Desc: BID Laptop **Inv. Date: 2/8/2024 02/29/2024 (02/24) Period Totals and Balance 925.80 * .00 * 925.80 YTD Encumbrance .00 YTD Actual 925.80 Total 925.80 YTD Budget 1,000.00 Unexpended 74.20 210-56720-3100 Supplies and Materials 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 200.00 Unexpended 200.00 210-56720-3110 Postage 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 100.00 Unexpended 100.00 210-56720-3120 Advertising/Promotions 01/31/2024 (01/24) Balance .00 * .00 * .00 02/07/2024 AP 108 SANTA'S CREW 240.00 **Inv. No: 2024 DOWN PAYMENT **Desc: BID Reindeer Down Payment **Inv. Date: 1/26/2024 02/29/2024 (02/24) Period Totals and Balance 240.00 * .00 * 240.00 YTD Encumbrance .00 YTD Actual 240.00 Total 240.00 YTD Budget 45,000.00 Unexpended 44,760.00 210-56720-3200 Equipment 01/31/2024 (01/24) Balance .00 * .00 * .00 Page 5 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period: 02/24 (02/29/2024) Mar 08, 2024 11:02AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3200 Equipment (continued) 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 01/31/2024 (01/24) Balance .00 * .00 * 215.00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * 215.00 YTD Encumbrance .00 YTD Actual 215.00 Total 215.00 YTD Budget 150.00 Unexpended 65.00- 210-56720-3350 Mileage Expense 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 01/31/2024 (01/24) Balance .00 * .00 * 61,111.50- 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * 61,111.50- YTD Encumbrance .00 YTD Actual 61,111.50- Total 61,111.50- YTD Budget 61,112.00- Unearned .50 210-56720-4685 Event Fees 01/31/2024 (01/24) Balance .00 * .00 * 40.00- 02/12/2024 CR 1021567 ShawanoFest BID Fees - Sherry Jacobson 40.00- Description: ShawanoFest BID Fees - Sherry Jacobson 02/12/2024 CR 1021567 Octoberfest BID Fees - Sherry Jacobson 40.00- Description: Octoberfest BID Fees - Sherry Jacobson 02/12/2024 CR 1021568 ShawanoFest BID Fees - JOSHUA ZEPNICK 40.00- Description: ShawanoFest BID Fees - JOSHUA ZEPNICK 02/12/2024 CR 1021568 Octoberfest BID Fees - JOSHUA ZEPNICK 40.00- Description: Octoberfest BID Fees - JOSHUA ZEPNICK 02/12/2024 CR 1021569 ShawanoFest BID Fees - KRIS BOVEE 40.00- Description: ShawanoFest BID Fees - KRIS BOVEE 02/12/2024 CR 1021570 ShawanoFest BID Fees - AMY HYSEL 40.00- Description: ShawanoFest BID Fees - AMY HYSEL 02/22/2024 CR 1021738 Octoberfest BID Fees - WILLIAM J. MOTT 40.00- Description: Octoberfest BID Fees - WILLIAM J. MOTT 02/22/2024 CR 1021800 ShawanoFest BID Fees - ADVANCED HOME TE 40.00- Page 6 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period: 02/24 (02/29/2024) Mar 08, 2024 11:02AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4685 Event Fees (continued) Description: ShawanoFest BID Fees - ADVANCED HOME TECHNOLOGIES INC 02/22/2024 CR 1021801 ShawanoFest BID Fees - ROCHELLE WARRING 40.00- Description: ShawanoFest BID Fees - ROCHELLE WARRINGTON 02/22/2024 CR 1021801 Octoberfest BID Fees - ROCHELLE WARRINGT 40.00- Description: Octoberfest BID Fees - ROCHELLE WARRINGTON 02/22/2024 CR 1021802 ShawanoFest BID Fees - SHAWANO CO TOURI 40.00- Description: ShawanoFest BID Fees - SHAWANO CO TOURISM COUNCIL 02/22/2024 CR 1021802 Octoberfest BID Fees - SHAWANO CO TOURISM 40.00- Description: Octoberfest BID Fees - SHAWANO CO TOURISM COUNCIL 02/22/2024 CR 1021803 Octoberfest BID Fees - REPUBLICAN PARTY OF 40.00- Description: Octoberfest BID Fees - REPUBLICAN PARTY OF SHAWANO CO 02/22/2024 CR 1021804 Octoberfest BID Fees - KATHLEEN KETTENHOV 40.00- Description: Octoberfest BID Fees - KATHLEEN KETTENHOVEN 03/04/2024 CR 1021956 ShawanoFest BID Fees - FOOD VENDOR - OSO 100.00- Description: ShawanoFest BID Fees - FOOD VENDOR - OSORIO'S LATIN FUSION LLC 03/04/2024 CR 1021957 Octoberfest BID Fees - TONYA JOHNSON 40.00- Description: Octoberfest BID Fees - TONYA JOHNSON 03/04/2024 CR 1021957 ShawanoFest BID Fees - TONYA JOHNSON 40.00- Description: ShawanoFest BID Fees - TONYA JOHNSON 03/04/2024 CR 1021958 ShawanoFest BID Fees - DEMOCRATIC PARTY 40.00- Description: ShawanoFest BID Fees - DEMOCRATIC PARTY OF SHAWANO CO 03/04/2024 CR 1021958 Octoberfest BID Fees - DEMOCRATIC PARTY O 40.00- Description: Octoberfest BID Fees - DEMOCRATIC PARTY OF SHAWANO CO 03/04/2024 CR 1021959 ShawanoFest BID Fees - SUE WELK 40.00- Description: ShawanoFest BID Fees - SUE WELK 03/04/2024 CR 1021959 Octoberfest BID Fees - SUE WELK 40.00- Description: Octoberfest BID Fees - SUE WELK 02/29/2024 (02/24) Period Totals and Balance .00 * 900.00- * 940.00- YTD Encumbrance .00 YTD Actual 940.00- Total 940.00- YTD Budget 14,000.00- Unearned 13,060.00 210-56720-4800 Interest on Investments 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 01/31/2024 (01/24) Balance .00 * .00 * .00 Page 7 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4 Period: 02/24 (02/29/2024) Mar 08, 2024 11:02AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4850 Donations (continued) 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 01/31/2024 (01/24) Balance .00 * .00 * 50.00- 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * 50.00- YTD Encumbrance .00 YTD Actual 50.00- Total 50.00- YTD Budget 17,000.00- Unearned 16,950.00 210-56720-4890 Miscellaneous Income 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,250.00 Unexpended 1,250.00 210-56720-7000 Grants 01/31/2024 (01/24) Balance .00 * .00 * .00 02/29/2024 (02/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 20,000.00 Unexpended 20,000.00 Number of transactions: 25 Number of accounts: 17 Debit Credit Proof Grand Totals: 4,249.12 900.00- 3,349.12 Page 8 of 15 BID Coordinator Report March 13, 2024 Upcoming Events:  BID Annual Meeting: Thursday, April 18. o Location at Stubborn Brothers Brewery is confirmed o Guest speaker: Lt. Michael Musolff will speak on safety in our downtown community. o Sponsor: CoVantage Credit Union confirmed as sponsor. o Invites will be sent out after March 18.  Ladies’ Day: Friday, April 19 o We have 30+ businesses participating! o Will begin working with Safe Haven on some promos shortly. o DotCom Branding will be creating and selling a teal t-shirt this year with a portion of proceeds going to support Safe Haven.  Sip, Swirl & Stroll: Friday, June 14 o Watch for more information on this event to be sent to businesses shortly.  ShawanoFest: Saturday, July 13 o Many vendors already signed up (24) o Met with Shawano PD and City staff to discuss closing the 200 block of North Main Street and it sounds like this is going to work so I will be submitting the road closure to the Shawano Police department later this week. o Food trucks signed up include: Osorio's Latin Fusion, The Melt Stop, Nuttin but Butts, Alpha Dogs and Rollin'  Octoberfest: Saturday, October 5 o Many vendors already signed up (27) o Food trucks signed up include: The Melt Stop, Nuttin but Butts  Santa Parade: Friday, December 6 o A group consisting of Amy Stuber, Lesley Nemetz, Robyn Shingler and Lindsay Johnson met to brainstorm ideas. In celebration of 30 years of Christmas activities in Shawano Downtown, the theme “An Old Fashioned Christmas” was chosen. Lindsay will be reaching out to the Shawano County Historical Society to get involved with the thought of asking them to serve as parade marshalls for this year’s parade as a way to recognize history in Shawano. Also thought was that the ‘Shawano Has History’ project is being implemented this summer so another good tie. New Businesses:  JDoggs opened March 11.  The Avenue will be moving to 142 S. Main Street (former location of DotCom Branding) Additional activities:  Attended RDA meeting to request additional funds for BID façade grants. Page 9 of 15 BID Business Improvement Grant Total Date City was Business Name Renovation Total Grant Invoiced Cost The Stock Peddler $24,241.00 $5,000.00 RICS, INC 204 S Main St $10,100.00 $5,000.00 RICS, INC 206 S Main St $12,000.00 $5,000.00 RICS, INC 108 E Division St $10,000.00 $5,000.00 Ole' Town Tap, LLC (Tony Powers) $18,500.00 $5,000.00 TOTAL $74,841.00 $25,000.00 Funds Funds Requested in Remaining for 2023-2024 Grants Funds available as of 01/01/2024 $20,000.00 The Stock Peddler Approved 08/24/2023 $5,000.00 $15,000.00 RICS, INC 204 S Main St Approved 09/20/2023 $5,000.00 $10,000.00 RICS, INC 206 S Main St Approved 09/20/2023 $5,000.00 $5,000.00 RICS, INC 108 E Division St Approved 11/20/2023 $5,000.00 $0.00 Ole' Town Tap, LLC (Tony Powers) Approved 01/08/2024 $5,000.00 -$5,000.00 Dotcom Branding, 201 1/2 N Main ($5,000 Application received 01/16/2024 Ultimate Closet Too, 146 S Main ($3,350) Application received 01/30/2024 Young at Harts, LLC 142 S Main ($5,000) Application received 03/05/2024 Funds available as of 02/09/2024 $25,000.00 -$5,000.00 Page 10 of 15  Business Improvement District Action Item Meeting Date: March 13, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Results Broadcasting 2024 Proposal Subject: The approval of this action item would place ads on WTCH 96.1, Frog 92.3 and WOWN 99.3. Each station will run 6x (:30 ads) per day for 7 days in 6a-12p (prime time) for each event. This schedule will run for each of the 7 BID events; on a non-event month shop local ads will be run. Background:  This is a similar proposal to 2023.  This proposal includes: WTCH Christmas Music takeover which we use to promote the Holiday Stroll & Tree Lighting; regular spots on the Breakfast Club and coverage of Shawano community events, such as Santa parade. Financial Considerations:  This expense is budgeted in Advertising/Promotions cost area (210-56720-3120). Recommendation: Recommend the 3-station option (WTCH 96.1, Frog 92.3 and WOWN 99.3) at a cost of $400/month for the months of April through December. This would be an annual cost of $3600. Page 11 of 15  2024 Shawano Business Improvement District Radio Marketing Plan Radio Schedule for Monthly BID Events April – Dec Each station will run 6x :30ads per day for 7days in 6a-12p (prime time) for each Event/Month This schedule will run each of the 7 events and on a non event month will run Shop local/Bid Downtown general ad 3 Stations - BID Cost April-Dec (renew of 2023) BID price $400.00/m $4.23/ad (Actual Rate Card $2,100/m $20/ad) BID Total Yearly Cost per $3600 (Actual Rate Card Total Value $17,010) *Billed April – December Note: Program includes at no charge: - WTCH Christmas Music Takeover Day. Also- regular visits on Breakfast Club and coverage of Shawano Community Events (1) This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to, decisions not to place advertising on particular stations on the basis of race, gender, national origin, or ancestry. 1456 E. Green Bay St. Shawano, WI 54166 Office: 715.524.2194 Fax: 715.524.9980 Page 12 of 15  Business Improvement District Action Item Meeting Date: March 13, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Santa House 2024 Proposal Subject: The approval of this action item would build a Santa House in collaboration with the Shawano high school Tech Ed department for expansion of the Shawano Holiday Stroll & Tree Lighting event. The Santa house would be placed in the west portion of The Naberhood in mid- November and remain there through December 31. In addition, Shawano Park & Rec would program Santa each weekend during the month of December. Background:  The Shawano Holiday Stroll & Tree Lighting has grown tremendously over the past couple years.  Matt and Lindsay have discussed this option for about three years. There is not a pre- made option out there to be purchased.  Matt and Lindsay have worked with Greg Brown at Shawano High School to explore options of one of his classes to build to our specs.  The Santa House provides opportunity for additional programming ‘Saturdays with Santa,’ programmed by Park & Rec from Thanksgiving to Christmas. In addition, trying to get non-profits involved to provide hot beverages and snacks. Financial Considerations:  Greg Brown estimates cost will be $7500 and an additional $1000 will be needed to Christmas-ify it, for a total of $8500 estimate.  This is cost for materials only; all labor is through the SCHS Tech Ed classes so we are not charged for the labor and time. For a timeline, the Tech Ed class would start the project this spring and wrap it up in the fall with completion around November 1.  Park & Rec would take care of ongoing maintenance and repair, in addition to storing it and transporting it to the site each year.  This brought up the idea of seeking a sponsor for the Holiday Stroll & Tree Lighting event at an annual cost of $5000. That would not cover the total cost this year but in the long-run would recoup our cost and be additional funds to use to grow the event.  In the short-term, BID would need to utilize their fund balance to pay for this and/or savings of operational budget. Recommendation: Build a Santa house! We feel this will help the event continue to grow and in the long-run be beneficial for the community. In addition, having Santa in downtown on Saturdays will help increase foot traffic to our downtown. Page 13 of 15 Page 14 of 15 Page 15 of 15