Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, MAY 8, 2024 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO AMENDED AT 12:35 P.M. TO ADD ITEM 11 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING 1. April 10, 2024 2. April 18, 2024 Annual Meeting 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. BID COORDINATOR UPDATE 9. COMMITTEE REPORTS 1. EVENTS & PROMOTIONS  Set date for Ladies' Day 2025  Annual Meeting 2024 2. BUSINESS PROPERTY COMMITTEE 10. ACTION ITEMS - DISCUSS AND TAKE ACTION 1. Downtown Overlay District 2. WLUK Fox 11 Proposal 11. ELECTION OF OFFICERS 12. SET NEXT MEETING DATE 13. ADJOURN DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) Page 1 of 25 It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 2 of 25  BUSINESS IMPROVEMENT DISTRICT MINUTES April 10, 2024 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:30 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Members Present: Brad Keuschel, Chelsea Gilling, Karen Preston, Jill Birr, Amy Stuber, Alex Hartwig, Michael Johnston. • Excused: Amber Arneson, Jennifer Hoffman, Suzette Hackl. • Others Present: Lindsay Johnson-BID Coordinator, Michelle Eron-Shawano Country Tourism, Patti Peterson- Market Messenger, Lesley Nemetz-City Clerk/Community Relations, Eddie Sheppard-City Administrator. COMPLIANCE WITH OPEN MEETING LAW • Open meeting compliance verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING MARCH 13, 2024 • Meeting minutes from the March board meeting were reviewed. Motion by Brad Keuschel, second by Michael Johnston to approve. Motion carried by voice vote of 7-0. FINANCIAL REPORT • March financials were reviewed. Motion by Chelsea Gilling, second by Jill Birr to approve. Motion carried by voice vote of 7-0. SOUND OFF - PUBLIC COMMENT • Lindsay Johnson reminded the board about the upcoming school district referendum community listening sessions. See the school district website and Facebook page for dates and times. BID COORDINATOR UPDATE • *BID Coordinator report can be found attached to this month’s agenda for review. COMMITTEE REPORTS • EVENTS & PROMOTIONS: See BID Coordinator report. • BUSINESS PROPERTY COMMITTEE: Additional grant applications have been received and approved. Report attached to the agenda shows there is room for one more additional grant to be approved. This is after recently receiving additional funds from RDA. Eddie Sheppard commented that moving forward a different approach may be needed rather than asking RDA for multiple small sums of money. An item to be discussed with the RDA once funds have been utilized. OVERVIEW OF BID DISTRICT DESIGN STANDARDS • Eddie Sheppard talked about design standards available in downtown (see two attachments to April BID agenda). In addition, the discussion included that Main Street first floor should be utilized for commercial on the first floor with office, storage and residential for second story. The BID board would be interested in implementing guidelines for the district so the look and feel of our Main Street can be preserved moving forward. Eddie will do some research on other communities, collaborate with Lindsay Johnson on this, and Page 1 of 2 Page 3 of 25  return to the BID board with verbiage for review. ACTION ITEMS - DISCUSS AND TAKE ACTION • None. SET NEXT MEETING DATE • Wednesday, May 8 at 3:30 p.m. ADJOURN • Motion to adjourn by Chelsea Gilling, second by Karen Preston. Meeting adjourned at 4:36 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 4 of 25  BUSINESS IMPROVEMENT DISTRICT MINUTES April 18, 2024 5:00 PM Stubborn Brothers Brewery, 220 S. Main Street, Shawano CALL TO ORDER • The Business Improvement District Annual Membership Meeting was called to order at 5:48 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE COMPLIANCE WITH OPEN MEETING LAW • Open meeting compliance verified by President Amy Stuber. PRESENTATION BY COVANTAGE CREDIT UNION • Dan Gast thanked business owners for their investment in our community. He gave a brief overview of the services they provide at CoVantage. Thank you to CoVantage for sponsoring the BID Annual Meeting social. INTRODUCTION OF NEW BUSINESS OWNERS • New businesses include:  Berkshire Hathaway HomeServices Bay Area Realty  Downtown Gyros Subs & More  Jdoggs  The Stock Peddler  The Ultimate Closet  Vital Nutrition • BID Board member introduction as well as recognition of retiring board members Jennifer Hoffman and Michael Johnston. New board member introduction: Annelies Hartwig and Stephanie DeLorme. FINANCIAL REPORT • Review of the 2024 budget. A few highlights:  BID assessment remained the same for 2024 at $3.00 per $1000 assessed value.  For 2024, we increased our Event Fees and Sponsorships in order to have additional income to offset the additional expense in Advertising/Promotions where we plan to do some additional TV commercials this year. BID ACTIVITIES IN 2023 - AMY STUBER, BID PRESIDENT • Amy Stuber reviewed 2023 highlights:  30 businesses participated in spring 2022 Ladies’ Day event.  ShawanoFest continues to grow and expanded into The Naberhood this past year.  Coach buses returned bringing bus loads of witches to Shawano for Witches’ Night Out.  100 Christmas trees, sponsored by area businesses and non-profits, were on display at Franklin Park for the Holiday Stroll & Tree Lighting event and throughout the season.  BID grants – In 2023, BID awarded $35,000 in grants. The eight businesses, that were the recipients, completed a total of $131,744.30 in renovations. The BID is proud to support these businesses and their investment in our downtown.  In addition, BID continues to serve as a resource to our downtown businesses. Amy encouraged business owners to reach out to Lindsay Johnson or a BID board member with questions. 2024 EVENT DATES • Lindsay Johnson, BID Coordinator, discussed the upcoming event dates for the year and reminded those in Page 1 of 2 Page 5 of 25  attendance to remain open during the event hours. • Ladies' Day - April 19 - Event runs until 7 p.m. • Sip, Swirl & Stroll – June 14 - Event runs 4 to 8 p.m. • ShawanoFest - July 13 - Event runs 10 a.m. to 3 p.m. • Sidewalk Sale Saturday - August 9 & 10 • Octoberfest - October 5 - Event runs 10 a.m. to 3 p.m. • Witches' Night Out - October 11 - Event runs until 7 p.m. • Christmas Open House – November 8 & 9 • Holiday Stroll & Tree Lighting - November 30 - Event runs 3 to 5 p.m. This is Small Business Saturday; businesses should remain open until 5 p.m. • Santa Parade - December 6 - Parade begins at 6 p.m. CITY OF SHAWANO - EDDIE SHEPPARD • Eddie Sheppard, City Administrator, expressed his gratitude to the business owners for their commitment to the downtown. The amount of renovations to buildings and new businesses that have moved in during the last ten years is truly astounding. Eddie read a list of the Top 10 Things that Make Amazing Downtowns, and they are all items that have already been done or are in progress. The City appreciates the partnership they have with the BID and has been the key to so many successful projects in the downtown area. SAFETY IN OUR DOWNTOWN - LT. MICHAEL MUSOLFF, SHAWANO POLICE DEPARTMENT • Lt. Mike Musolff and Officer Jacob Korth talked to business owners about maintaining a safe downtown and encouraged business owners to call the police department for incidents of shoplifting, vandalism, suspicious activity, etc. Officers also encouraged store owners to use cameras and potentially upgrade the cameras they do have so the quality of footage is usable in identifying suspects. As our events have continued to grow, the Shawano police department has significantly increased their patrolling at these events. Jacob Korth talked about the service he provides to businesses who would like an assessment of their environment. Jacob will spend about two hours with the business owner understanding where they may have issues and observing the path of traffic in relationship to your checkout counter. He will gather information, assess and then provide some solutions for the business owner.. This is a time-consuming process so while he won’t be available to complete this for every business in the immediate future, but he encouraged business owners to reach out and schedule an appointment to get on his calendar. SET NEXT MEETING DATE ADJOURN • Motion to adjourn the meeting by Jill Birr, second by Suzette Hackl. Meeting adjourned at 6:35 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 6 of 25  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 4 MONTHS ENDING APRIL 30, 2024 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 61,112.00 .00 61,800.30 ( 688.30) 101.1 TOTAL SPECIAL ASSESSMENTS 61,112.00 .00 61,800.30 ( 688.30) 101.1 GENERAL REVENUES 210-40000-4930 APPLIED FUND BALANCE 14,068.00 .00 .00 14,068.00 .0 210-56720-4685 EVENT FEES 14,000.00 640.00 2,360.00 11,640.00 16.9 210-56720-4855 SPONSORSHIPS 17,000.00 .00 1,050.00 15,950.00 6.2 TOTAL GENERAL REVENUES 45,068.00 640.00 3,410.00 41,658.00 7.6 TOTAL FUND REVENUE 106,180.00 640.00 65,210.30 40,969.70 61.4 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 39.84 119.52 360.48 24.9 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,083.32 12,333.28 24,666.72 33.3 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 925.80 74.20 92.6 210-56720-3100 SUPPLIES AND MATERIALS 200.00 .00 .00 200.00 .0 210-56720-3110 POSTAGE 100.00 .00 .00 100.00 .0 210-56720-3120 ADVERTISING/PROMOTIONS 45,000.00 170.00 449.04 44,550.96 1.0 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 215.00 ( 65.00) 143.3 210-56720-5000 GENERAL INSURANCE 1,250.00 .00 .00 1,250.00 .0 210-56720-7000 GRANTS 20,000.00 13,229.18 23,229.18 ( 3,229.18) 116.2 TOTAL EXPENSES 106,180.00 16,522.34 37,271.82 68,908.18 35.1 TOTAL FUND EXPENDITURES 106,180.00 16,522.34 37,271.82 68,908.18 35.1 NET REVENUE OVER EXPENDITURES .00 ( 15,882.34) 27,938.48 ( 27,938.48) .0 FOR ADMINISTRATION USE ONLY 33 % OF THE FISCAL YEAR HAS ELAPSED 05/06/2024 10:09AM PAGE: 1 Page 7 of 25 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 04/24 (04/30/2024) May 06, 2024 10:11AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 03/31/2024 (03/24) Balance .00 * .00 * 9,249.96 04/12/2024 AP 172 JOHNSON, LINDSAY 1,541.66 **Inv. No: APRIL 15 2024 **Desc: BID Coordiator Payment **Inv. Date: 4/15/2024 04/26/2024 AP 469 JOHNSON, LINDSAY 1,541.66 **Inv. No: APRIL 30 2024 **Desc: BID Coordiator Payment **Inv. Date: 4/30/2024 04/30/2024 (04/24) Period Totals and Balance 3,083.32 * .00 * 12,333.28 YTD Encumbrance .00 YTD Actual 12,333.28 Total 12,333.28 YTD Budget 37,000.00 Unexpended 24,666.72 210-56720-3000 General Expense 03/31/2024 (03/24) Balance .00 * .00 * 925.80 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * 925.80 YTD Encumbrance .00 YTD Actual 925.80 Total 925.80 YTD Budget 1,000.00 Unexpended 74.20 210-56720-3100 Supplies and Materials 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 200.00 Unexpended 200.00 210-56720-3110 Postage 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 100.00 Unexpended 100.00 210-56720-3120 Advertising/Promotions 03/31/2024 (03/24) Balance .00 * .00 * 279.04 05/02/2024 JE 86 BID Dollars Redeemed - Ladies Day 170.00 04/30/2024 (04/24) Period Totals and Balance 170.00 * .00 * 449.04 YTD Encumbrance .00 YTD Actual 449.04 Total 449.04 YTD Budget 45,000.00 Unexpended 44,550.96 210-56720-3200 Equipment 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 03/31/2024 (03/24) Balance .00 * .00 * 215.00 Page 8 of 25 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 04/24 (04/30/2024) May 06, 2024 10:11AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3300 Training and Memberships (continued) 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * 215.00 YTD Encumbrance .00 YTD Actual 215.00 Total 215.00 YTD Budget 150.00 Unexpended 65.00- 210-56720-3350 Mileage Expense 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 03/31/2024 (03/24) Balance .00 * .00 * 61,800.30- 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * 61,800.30- YTD Encumbrance .00 YTD Actual 61,800.30- Total 61,800.30- YTD Budget 61,112.00- Unearned 688.30- 210-56720-4685 Event Fees 03/31/2024 (03/24) Balance .00 * .00 * 1,720.00- 04/30/2024 CR 1022717 Octoberfest BID Fees STONE PRESS FOOD TR 100.00- Description: Octoberfest BID Fees STONE PRESS FOOD TRUCK - STONEYS LLC 04/30/2024 CR 1022725 ShawanoFest BID Fees FOOD TRUCK - RONNI 100.00- Description: ShawanoFest BID Fees FOOD TRUCK - RONNI SCHWEYEN 04/30/2024 CR 1022781 ShawanoFest BID Fees - PEGGY SUE PARSON 40.00- Description: ShawanoFest BID Fees - PEGGY SUE PARSONS 04/30/2024 CR 1022782 ShawanoFest BID Fees - ALYSSA WURTH 40.00- Description: ShawanoFest BID Fees - ALYSSA WURTH 04/30/2024 CR 1022783 ShawanoFest BID Fees - SUSAN LONGMIRE FO 40.00- Description: ShawanoFest BID Fees - SUSAN LONGMIRE FOR ELIZABETH FORNEY 04/30/2024 CR 1022784 Octoberfest BID Fees - PAUL EGGERT FOR TIF 80.00- Description: Octoberfest BID Fees - PAUL EGGERT FOR TIFFANY EGGERT 04/30/2024 CR 1022970 Octoberfest BID Fees - LEAFFILLER NORTH LLC 40.00- Description: Octoberfest BID Fees - LEAFFILLER NORTH LLC 04/30/2024 CR 1022971 ShawanoFest BID Fees - AMELIA RADEMACHE 40.00- Description: ShawanoFest BID Fees - AMELIA RADEMACHER 04/30/2024 CR 1022971 Octoberfest BID Fees - AMELIA RADEMACHER 40.00- Description: Octoberfest BID Fees - AMELIA RADEMACHER 04/30/2024 CR 1023106 ShawanoFest BID Fees - DEBBIE BERNARDE 40.00- Description: ShawanoFest BID Fees - DEBBIE BERNARDE 04/30/2024 CR 1023134 ShawanoFest BID Fees - YOSHIS BAIT COMPA 40.00- Page 9 of 25 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 04/24 (04/30/2024) May 06, 2024 10:11AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4685 Event Fees (continued) Description: ShawanoFest BID Fees - YOSHIS BAIT COMPANY LLC 04/30/2024 CR 1023205 ShawanoFest BID Fees - Jennifer Wilson 40.00- Description: ShawanoFest BID Fees - Jennifer Wilson 04/30/2024 (04/24) Period Totals and Balance .00 * 640.00- * 2,360.00- YTD Encumbrance .00 YTD Actual 2,360.00- Total 2,360.00- YTD Budget 14,000.00- Unearned 11,640.00 210-56720-4800 Interest on Investments 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 03/31/2024 (03/24) Balance .00 * .00 * 1,050.00- 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * 1,050.00- YTD Encumbrance .00 YTD Actual 1,050.00- Total 1,050.00- YTD Budget 17,000.00- Unearned 15,950.00 210-56720-4890 Miscellaneous Income 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 03/31/2024 (03/24) Balance .00 * .00 * .00 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 03/31/2024 (03/24) Balance .00 * .00 * .00 Page 10 of 25 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4 Period 04/24 (04/30/2024) May 06, 2024 10:11AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-5000 General Insurance (continued) 04/30/2024 (04/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,250.00 Unexpended 1,250.00 210-56720-7000 Grants 03/31/2024 (03/24) Balance .00 * .00 * 10,000.00 04/05/2024 AP 102 DOTCOM BRANDING 5,000.00 **Inv. No: 158 **Desc: BID Business Improvement Grant **Inv. Date: 4/1/2024 04/05/2024 AP 103 DOTCOM BRANDING 5,000.00 **Inv. No: 159 **Desc: BID Business Improvement Grant **Inv. Date: 4/1/2024 04/12/2024 AP 270 ULTIMATE CLOSET TOO, LLC 3,229.18 **Inv. No: 160 **Desc: BID Business Improvement Grant **Inv. Date: 4/8/2024 04/30/2024 (04/24) Period Totals and Balance 13,229.18 * .00 * 23,229.18 YTD Encumbrance .00 YTD Actual 23,229.18 Total 23,229.18 YTD Budget 20,000.00 Unexpended 3,229.18- Number of transactions: 18 Number of accounts: 17 Debit Credit Proof Grand Totals: 16,482.50 640.00- 15,842.50 Page 11 of 25 BID Coordinator Report May 8, 2024 Event Recap:  BID Annual Meeting: Thursday, April 18. o Sven the Sturgeon made an appearance! o Guest speakers: Lt. Michael Musolff and Officer Jacob Korth talked about safety in our downtown. Jacob outlined a service he provides to businesses who would like an assessment of their environment. o Many attendees commented that this was one of the most informative annual meetings that we’ve ever held. o Disappointed in the turnout that we had for the meeting compared to the last couple years. We had many people who replied that they were attending, but were no-shows at the meeting.  Ladies’ Day: Friday, April 19 o We had 33 businesses participate. o The map that ran in the Market Messenger was well-received. I actually had people ask for printed copies and was able to tell them we are working on that for the future. o Safe Haven did some promo videos the week of the event that we shared. o I did a Facebook Live at Martin Jewellers and also recorded a video clip at Jill’s Pet Grooming – just to create a bit more excitement and traffic on what people could expect on Ladies’ Day. o It was a terribly windy day but that didn’t stop the shoppers. Again, they were out earlier in the day with many of them waiting outside stores for them to open! o Surprising shoppers wearing teal went well again and people are always excited to win and spend that gift certificate right away. o Another great year of teaming up with Safe Haven; they are so appreciative of the support Shawano Downtown gives them. Upcoming Events:  Sip, Swirl & Stroll: Friday, June 14 o Details went live on EventBrite, Facebook and website on Monday, May 6. o Selecting wine for the event in the coming week. o If those in attendance at the BID meeting who are participating in the Sip, Swirl & Stroll event could meet afterwards for about 10 minutes, I have a few items I need input.  ShawanoFest: Saturday, July 13 o Vendor spaces: 40 o Food trucks signed up include: Osorio's Latin Fusion, The Melt Stop, Nuttin but Butts, Alpha Dogs, Rollin', Stone Press, and Cottontail Candy (making cotton candy)  Octoberfest: Saturday, October 5 o Vendor spaces: 29 o Event sponsor confirmed: co-sponsored by Total Fitness and SweetLife Eatery Other:  Meeting with the high school to start the Santa house project  Meetings with Lesley Nemetz and Matt Hendricks to talk about best use of funds to promote Shawano. Page 12 of 25 Notes from business owners regarding Ladies’ Day 2025: - The majority wanted to stay away from the draft weekend. Friday, April 11 Friday, May 3 Pros Cons Pros Cons - Many businesses - It could snow! - Better chance of - If we move to May, need a “boost” by nice weather. it won’t work to April due to the slow - Same weekend as team up with Safe winter months. fishing opener so Haven. - We can still team up ladies may be - People are already with Safe Haven looking for gearing up for because April is the something to do. summer and month of Sexual - Day before attending outdoor Assault Awareness. Kentucky Derby sporting events. - Ladies are usually ready to get out after the cold winter. Page 13 of 25 Page 14 of 25 BID Business Improvement Grant Total Date City was Business Name Renovation Total Grant Invoiced Cost The Stock Peddler 3/18/2024 $23,606.00 $5,000.00 RICS, INC 204 S Main St $10,100.00 $5,000.00 RICS, INC 206 S Main St $12,000.00 $5,000.00 RICS, INC 108 E Division St $10,000.00 $5,000.00 Ole' Town Tap, LLC (Tony Powers) 3/25/2024 $21,855.00 $5,000.00 Dotcom Branding, 201 N Main 4/1/2024 $12,000.00 $5,000.00 Dotcom Branding, 201 1/2 N Main 4/1/2024 $18,000.00 $5,000.00 Ultimate Closet Too, 146 S Main 4/8/2024 $6,458.35 $3,229.18 Young at Harts, LLC 142 S Main $190,597.00 $5,000.00 Sun Sorbet, LLC 201-203 S Main $5,000.00 $2,500.00 Sakom Services WI LLC 109 S Main $9,995.00 $4,997.50 TOTALS $319,611.35 $50,726.68 Funds Funds Requested in Remaining for 2023-2024 Grants Funds available as of 01/01/2024 $20,000.00 The Stock Peddler Approved 08/24/2023 $5,000.00 $15,000.00 RICS, INC 204 S Main St Approved 09/20/2023 $5,000.00 $10,000.00 RICS, INC 206 S Main St Approved 09/20/2023 $5,000.00 $5,000.00 RICS, INC 108 E Division St Approved 11/20/2023 $5,000.00 $0.00 Funds available as of 03/15/2024 Funds added: $30,000.00 $30,000.00 Ole' Town Tap, LLC (Tony Powers) Approved 01/08/2024 $5,000.00 $25,000.00 Dotcom Branding, 201 N Main Approved 03/26/2024 $5,000.00 $20,000.00 Dotcom Branding, 201 1/2 N Main Approved 03/26/2024 $5,000.00 $15,000.00 Ultimate Closet Too, 146 S Main Approved 03/26/2024 $3,229.18 $11,770.82 Young at Harts, LLC 142 S Main Approved 03/26/2024 $5,000.00 $6,770.82 Sun Sorbet, LLC 201-203 S Main Approved 03/26/2024 $2,500.00 $4,270.82 Sakom Services WI LLC 109 S Main Approved 05/03/2024 $4,997.50 -$726.68 Funds available as of 05/03/2024 $50,726.68 -$726.68 Page 15 of 25  Business Improvement District Action Item Meeting Date: May 8, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Downtown Overlay District Subject: The approval of this action item would provide BID support for city staff pursuing a downtown overlay district for zoning purposes. Background:  At the April BID board meeting, Eddie Sheppard provided an overview of design standards (see April BID board meeting minutes) where design standards and first floor utilization were discussed.  The process moving forward includes: the BID board giving their recommendation for city staff to pursue additional information to create a downtown overlay district for zoning purposes. This would need to be presented to Plan Commission and then taken to City Council. Financial Considerations:  None Recommendation: Recommend city staff pursue a downtown overlay district for zoning purposes. Page 16 of 25  Marketing Options Presented by: Becki Kollman Marketing Consultant 92-544-6098 Page 17 of 25 rkollman@sbgtv.com  Most Watched Local Programming Promote your events in Good Day Wisconsin & Living with Amy 144,000+ women tune in every morning! 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Sometimes even the same morning! Program HH HH A35-64 A35-64 W35-64 W35-64 Rating Average Rating Average Rating Average Audience Audience Audience FOX 11 Living with Amy 3.5 14,774 3.4 9,204 3.5 7,182 Page 20 of 25 Source: Comscore February 2023  Fox11online.com Metrics • Desktop and Mobile Web Monthly Pageviews: 6.3 million • 5.7 Pageviews / Visitor • 78% of all pageviews are on mobile! • FOX 11 Weather App • 77,997 Active Users • 1,923,627 Sessions • FOX 11 Local News App • 23,395 Active Users • 95,687 Push Notification Opens • 1,917,330 pageviews • FOX 11 Video Starts • 472,692 Video & Livestream Starts • FOX 11 Daily Newsletter Opt-Ins • 113,906 current opt-ins • #1 Facebook Platform in NE WI for Local News • 269K Likes • 384K Followers Page 21 of 25  Social Media Options to Consider Engage with new visitors on Social Platforms: • Facebook Display/Video • Potential Audience: 139,400-164,000 • Estimated Daily Reach: 2.1K-6.2K • Estimated Daily Engagement: 214-617 Page 22 of 25  Marketing Recommendations :15 second Commercials airing the following dates: Summer: 5/27-8/4 | Holiday: 11/6-11/10 & 11/18-11/30 Summer - $10,000 Investment Holiday - $6,000 Investment Digital: Digital: • Fox11online.com – 100,000 impressions • Fox11online.com – 100,000 impressions • Facebook – estimated 240,000 impressions • Facebook - estimated 100,000 impressions Broadcast: Broadcast: • Good Day Wisconsin: W-Sa, 6a-9a - 44spots • Good Day Wisconsin: W-Sa, 6a-9a - 24spots • Living w/Amy: W-F, 10a-11a – 20 spots • Living w/Amy: 12 spots • FOX11 Evening News: 9p-10p – 16 spots • FOX11 Evening News: 9p-10p – 6 spots • Added Value – 4a-1a – 50 spots • Added Value: 4a-1a – 15 spots • Total spots - 130 • Living w/Amy live segments: 2 Segments • Impressions – 2,398,400 • Total spots - 60 • Reach – 94% • Impressions – 1,149,200 • Frequency – 8 • Reach – 87% • Frequency – 4 Page 23 of 25 Thank You! Page 24 of 25  Business Improvement District Action Item Meeting Date: May 8, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: WLUK Fox 11 2024 Proposal Subject: The approval of this action item would air :15 second commercials during the summer (5/27 to 8/4) and for the holiday (11/6 to 11/9 and 11/18-11/30), in addition to a digital campaign for each time period. Background:  The summer proposal has been tweaked from last year to include digital advertising.  Plan would be to have Fox 11 crew come here yet this month to take some video footage for the summer commercial.  Holiday commercial would be an addition from last year and include two different commercials – one for the Holiday Open House weekend and the other for Holiday Stroll & Tree Lighting. Also includes two live segments on Living with Amy. Financial Considerations:  BID allocate $11,000 of the Advertising/Promotions cost area (210-56720-3120) for TV commercial advertising. The City has agreed to partner on this project and contribute $45000. Recommendation: Recommend the WLUK Fox 11 Summer and Holiday commercial and digital campaigns, with the expense of $11,000 coming from the BID Advertising/Promotions cost area. Page 25 of 25