Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, JUNE 12, 2024 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING MAY 8, 2024 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. BID COORDINATOR UPDATE 9. COMMITTEE REPORTS 1. EVENTS & PROMOTIONS 2. BUSINESS PROPERTY COMMITTEE 10. ACTION ITEMS - DISCUSS AND TAKE ACTION 1. WNCY & WIXX Radio Advertising for ShawanoFest 11. SET NEXT MEETING DATE 12. ADJOURN DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 11  BUSINESS IMPROVEMENT DISTRICT MINUTES May 8, 2024 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:33 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Members present: Alex Hartwig, Suzette Hackl, Karen Preston, Jill Birr, Stephanie DeLorme, Annelies Hartwig, Amy Stuber, Chelsea Gilling, Brad Keuschel, and Amber Arneson. • Others Present: Lindsay Johnson-BID Coordinator, Lesley Nemetz-City Clerk/Community Relations Manager, and Peter Thillman-SCEPI. COMPLIANCE WITH OPEN MEETING LAW • Open meeting compliance verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING • April 10, 2024 • April 18, 2024 Annual Meeting • Meeting minutes from the April board meeting and BID Annual meeting were reviewed. Motion by Brad Keuschel, second by Jill Birr to approve. Motion carried by voice vote of 10-0. FINANCIAL REPORT • April financials were reviewed. Motion by Karen Preston, second by Suzette Hackl to approve. Motion carried by voice vote of 10-0. SOUND OFF - PUBLIC COMMENT • Lesley Nemetz informed the board about a new promotion featuring geofencing being run with Results Broadcasting during the months of June and July. Geofenced areas will include 400 block of Wausau, Broadway District in Green Bay, downtown Clintonville, downtown Appleton, and a few others. Ads delivered to these areas will feature Thursdayz @ Franklin, The Naberhood Block Parties and ShawanoFest. • Brad Keuschel reminded the board Sundrop Dayz is May 31 and June 1. BID COORDINATOR UPDATE • *BID Coordinator report can be found attached to this month’s agenda for review. COMMITTEE REPORTS • EVENTS & PROMOTIONS: See BID Coordinator report.  Set date for Ladies' Day 2025 - Discussion on best date for this event in Ladies’ Day due to the Easter holiday occurring during our normal timeframe and the NFL Draft taking place in Green Bay the following weekend. The board determined next year’s event will be Friday, May 2, 2025 with a Kentucky Derby theme.  Annual Meeting 2024 - Discussion on changing our bylaws to accommodate a different time for the annual meeting. Currently the bylaws read the annual meeting will be held the third Thursday in April. Holding this the night before Ladies’ Day was not ideal. In addition, many businesses are open late on Thursday evening which makes attendance difficult. Lindsay will work with Lesley to determine the process necessary to change this in the BID bylaws. Page 1 of 2 Page 2 of 11  • BUSINESS PROPERTY COMMITTEE: No new update. ACTION ITEMS - DISCUSS AND TAKE ACTION • Downtown Overlay District - Brad Keuschel recommended city staff pursue a downtown overlay district for zoning purposes, second by Alex Hartwig. Motion carried with voice vote of 10-0. • WLUK Fox 11 Proposal - Suzette Hackl made a motion to move forward with the WLUK Fox 11 summer and holiday commercials and digital campaigns, with the expense of $11,000 coming from the BID Advertising/Promotions cost area. Second by Karen Preston. Roll call: Yes - Alex Hartwig, Suzette Hackl, Karen Preston, Jill Birr, Stephanie DeLorme, Annelies Hartwig, Amy Stuber, Brad Keuschel, Amber Arneson. Motion carried 10-0. ELECTION OF OFFICERS • Karen Preston made a motion to nominate Amy Stuber for President, second by Jill Birr. Amy Stuber accepted the nomination. Brad Keuschel moved to close nominations and cast a unanimous vote for Amy Stuber, second by Alex Hartwig. Motion carried by voice vote of 10-0. • Brad Keuschel made a motion to nominate Chelsea Gilling for Vice President, second by Karen Preston. Chelsea Gilling accepted the nomination. Brad Keuschel moved to close nominations and cast a unanimous vote for Chelsea Gilling, second by Karen Preston. Motion carried by voice vote of 10-0. • Amy Stuber made a motion to nominate Suzette Hackl for Secretary/Treasurer, second by Amber Arneson. Suzette Hackl accepted the nomination. Brad Keuschel moved to close nominations and cast a unanimous ballot, second by Jill Birr. Motion carried by voice vote of 10-0. SET NEXT MEETING DATE • Wednesday, June 12, 2024 at 3:30 p.m. ADJOURN • Motion to adjourn by Brad Keuschel, second by Suzette Hackl. Meeting adjourned at 4:30 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 3 of 11  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 5 MONTHS ENDING MAY 31, 2024 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 61,112.00 278.70 62,079.00 ( 967.00) 101.6 TOTAL SPECIAL ASSESSMENTS 61,112.00 278.70 62,079.00 ( 967.00) 101.6 GENERAL REVENUES 210-40000-4930 APPLIED FUND BALANCE 14,068.00 .00 .00 14,068.00 .0 210-56720-4685 EVENT FEES 14,000.00 740.00 3,100.00 10,900.00 22.1 210-56720-4855 SPONSORSHIPS 17,000.00 5,260.00 6,310.00 10,690.00 37.1 TOTAL GENERAL REVENUES 45,068.00 6,000.00 9,410.00 35,658.00 20.9 TOTAL FUND REVENUE 106,180.00 6,278.70 71,489.00 34,691.00 67.3 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 39.81 159.33 320.67 33.2 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,083.32 15,416.60 21,583.40 41.7 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 925.80 74.20 92.6 210-56720-3100 SUPPLIES AND MATERIALS 200.00 .00 .00 200.00 .0 210-56720-3110 POSTAGE 100.00 27.20 27.20 72.80 27.2 210-56720-3120 ADVERTISING/PROMOTIONS 45,000.00 1,975.75 2,424.79 42,575.21 5.4 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 215.00 ( 65.00) 143.3 210-56720-5000 GENERAL INSURANCE 1,250.00 .00 .00 1,250.00 .0 210-56720-7000 GRANTS 20,000.00 .00 23,229.18 ( 3,229.18) 116.2 TOTAL EXPENSES 106,180.00 5,126.08 42,397.90 63,782.10 39.9 TOTAL FUND EXPENDITURES 106,180.00 5,126.08 42,397.90 63,782.10 39.9 NET REVENUE OVER EXPENDITURES .00 1,152.62 29,091.10 ( 29,091.10) .0 FOR ADMINISTRATION USE ONLY 42 % OF THE FISCAL YEAR HAS ELAPSED 06/07/2024 08:46AM PAGE: 1 Page 4 of 11 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 05/24 (05/31/2024) Jun 07, 2024 8:47AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 04/30/2024 (04/24) Balance .00 * .00 * 12,333.28 05/09/2024 AP 170 JOHNSON, LINDSAY 1,541.66 **Inv. No: MAY 15 2024 **Desc: BID Coordiator Payment **Inv. Date: 5/15/2024 05/29/2024 AP 651 JOHNSON, LINDSAY 1,541.66 **Inv. No: MAY 31 2024 **Desc: BID Coordiator Payment **Inv. Date: 5/31/2024 05/31/2024 (05/24) Period Totals and Balance 3,083.32 * .00 * 15,416.60 YTD Encumbrance .00 YTD Actual 15,416.60 Total 15,416.60 YTD Budget 37,000.00 Unexpended 21,583.40 210-56720-3000 General Expense 04/30/2024 (04/24) Balance .00 * .00 * 925.80 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * 925.80 YTD Encumbrance .00 YTD Actual 925.80 Total 925.80 YTD Budget 1,000.00 Unexpended 74.20 210-56720-3100 Supplies and Materials 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 200.00 Unexpended 200.00 210-56720-3110 Postage 04/30/2024 (04/24) Balance .00 * .00 * .00 05/15/2024 AP 406 ELAN 27.20 **Inv. No: *9943 APRIL 2024 **Desc: BID Postage for Annual Meeting **Inv. Date: 4/25/2024 05/31/2024 (05/24) Period Totals and Balance 27.20 * .00 * 27.20 YTD Encumbrance .00 YTD Actual 27.20 Total 27.20 YTD Budget 100.00 Unexpended 72.80 210-56720-3120 Advertising/Promotions 04/30/2024 (04/24) Balance .00 * .00 * 449.04 05/15/2024 AP 306 CHRISTENSEN PRINTING PARTNERS 420.00 **Inv. No: 93075 **Desc: BID Ladies Day Ads **Inv. Date: 4/11/2024 05/15/2024 AP 307 CHRISTENSEN PRINTING PARTNERS 100.00 **Inv. No: 93205 **Desc: BID Ladies Day Ads **Inv. Date: 4/18/2024 05/15/2024 AP 407 ELAN 887.66 **Inv. No: *9943 APRIL 2024 **Desc: BID Annual Meeting **Inv. Date: 4/25/2024 05/15/2024 AP 408 ELAN 47.88 **Inv. No: *9943 APRIL 2024 **Desc: BID Events Calendar App for Website **Inv. Date: 4/25/2024 05/23/2024 AP 529 RESULTS BROADCASTING 400.00 Page 5 of 11 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 05/24 (05/31/2024) Jun 07, 2024 8:47AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3120 Advertising/Promotions (continued) **Inv. No: 24040371 **Desc: BID Radio Ads **Inv. Date: 4/30/2024 05/10/2024 AP 287 JOHNSON, LINDSAY 8.60 **Inv. No: JAN 1-MAY 1 2024 **Desc: BID Copies **Inv. Date: 5/10/2024 05/10/2024 AP 288 JOHNSON, LINDSAY 10.00 **Inv. No: JAN 1-MAY 1 2024 **Desc: BID Facebook Boost **Inv. Date: 5/10/2024 05/10/2024 AP 289 JOHNSON, LINDSAY 101.61 **Inv. No: JAN 1-MAY 1 2024 **Desc: BID Sign Holders for Wine Walk **Inv. Date: 5/10/2024 05/31/2024 (05/24) Period Totals and Balance 1,975.75 * .00 * 2,424.79 YTD Encumbrance .00 YTD Actual 2,424.79 Total 2,424.79 YTD Budget 45,000.00 Unexpended 42,575.21 210-56720-3200 Equipment 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 04/30/2024 (04/24) Balance .00 * .00 * 215.00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * 215.00 YTD Encumbrance .00 YTD Actual 215.00 Total 215.00 YTD Budget 150.00 Unexpended 65.00- 210-56720-3350 Mileage Expense 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 04/30/2024 (04/24) Balance .00 * .00 * 61,800.30- 05/30/2024 JE 76 Special Assessment in Trust 1021182/2022 278.70- 05/31/2024 (05/24) Period Totals and Balance .00 * 278.70- * 62,079.00- YTD Encumbrance .00 YTD Actual 62,079.00- Total 62,079.00- YTD Budget 61,112.00- Unearned 967.00- Page 6 of 11 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 05/24 (05/31/2024) Jun 07, 2024 8:47AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4685 Event Fees 04/30/2024 (04/24) Balance .00 * .00 * 2,360.00- 05/30/2024 CR 1023293 ShawanoFest BID Fees - LAURE PECORE 80.00- Description: ShawanoFest BID Fees - LAURE PECORE 05/30/2024 CR 1023309 ShawanoFest BID Fees - PAUL EGGERT (TWIST 40.00- Description: ShawanoFest BID Fees - PAUL EGGERT (TWISTED SISTERS) 05/30/2024 CR 1023310 ShawanoFest BID Fees - FIRST PRESBYTERIAN 40.00- Description: ShawanoFest BID Fees - FIRST PRESBYTERIAN CHURCH 05/30/2024 CR 1023329 ShawanoFest BID Fees - ALYSSA M HAMMOND 40.00- Description: ShawanoFest BID Fees - ALYSSA M HAMMOND 05/30/2024 CR 1023392 ShawanoFest BID Fees-FOOD VENDOR - RHON 100.00- Description: ShawanoFest BID Fees-FOOD VENDOR - RHONDA RICHLEN 05/30/2024 CR 1023559 ShawanoFest BID Fees - SHERI RISEN 40.00- Description: ShawanoFest BID Fees - SHERI RISEN 05/30/2024 CR 1023559 Octoberfest BID Fees - SHERI RISEN 40.00- Description: Octoberfest BID Fees - SHERI RISEN 05/30/2024 CR 1023735 ShawanoFest BID Fees - RYAN AND KELSEY N 40.00- Description: ShawanoFest BID Fees - RYAN AND KELSEY NENNIG 05/30/2024 CR 1023736 ShawanoFest BID Fees - CRAIG REKOSKE 40.00- Description: ShawanoFest BID Fees - CRAIG REKOSKE 05/30/2024 CR 1023737 ShawanoFest BID Fees - ERIC ROBINSON/THE 80.00- Description: ShawanoFest BID Fees - ERIC ROBINSON/THE SPICE MARKET 05/30/2024 CR 1023831 ShawanoFest BID Fees - FOOD VENDOR FEE - 100.00- Description: ShawanoFest BID Fees - FOOD VENDOR FEE - EL TEQUILA LLC 05/30/2024 CR 1023831 Octoberfest BID Fees FOOD VENDOR FEE 2024 100.00- Description: Octoberfest BID Fees FOOD VENDOR FEE 2024 - EL TEQUILA LLC 05/31/2024 (05/24) Period Totals and Balance .00 * 740.00- * 3,100.00- YTD Encumbrance .00 YTD Actual 3,100.00- Total 3,100.00- YTD Budget 14,000.00- Unearned 10,900.00 210-56720-4800 Interest on Investments 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 04/30/2024 (04/24) Balance .00 * .00 * 1,050.00- Page 7 of 11 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4 Period 05/24 (05/31/2024) Jun 07, 2024 8:47AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4855 Sponsorships (continued) 05/30/2024 CR 1023831 ShawanoFest Sponsorship 2024 - EL TEQUILA L 500.00- Description: ShawanoFest Sponsorship 2024 - EL TEQUILA LLC 05/31/2024 CR 1023876 ShawanoFest Sponsorship - GERALD QUALHEI 3,000.00- Description: ShawanoFest Sponsorship - GERALD QUALHEIM ENTERPRISES 06/05/2024 JE 121 R/C Sponsorship Donation - Martin Jewelers 1,760.00- 05/31/2024 (05/24) Period Totals and Balance .00 * 5,260.00- * 6,310.00- YTD Encumbrance .00 YTD Actual 6,310.00- Total 6,310.00- YTD Budget 17,000.00- Unearned 10,690.00 210-56720-4890 Miscellaneous Income 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 04/30/2024 (04/24) Balance .00 * .00 * .00 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,250.00 Unexpended 1,250.00 210-56720-7000 Grants 04/30/2024 (04/24) Balance .00 * .00 * 23,229.18 05/31/2024 (05/24) Period Totals and Balance .00 * .00 * 23,229.18 YTD Encumbrance .00 YTD Actual 23,229.18 Total 23,229.18 YTD Budget 20,000.00 Unexpended 3,229.18- Number of transactions: 27 Number of accounts: 17 Debit Credit Proof Grand Totals: 5,086.27 6,278.70- 1,192.43- Page 8 of 11 BID Coordinator Report June 12, 2024 Upcoming Events:  Sip, Swirl & Stroll: Friday, June 14 o I will update the BID board on ticket sales during my report, as ticket sales change daily. o Beverages to sample will be distributed to participating businesses Wednesday or Thursday. o Also, will distribute sample cups, pour spouts and sign describing beverage. o Continue to spend quite a bit of time promoting this (FB ad boost, Fox 11 website ad, Fox 11 Facebook post, and more), I question whether we get the return we’re hoping for on this event. Obviously have to wait to after the event to evaluate. Plus, last year we sold 30 tickets the day of the event.  ShawanoFest: Saturday, July 13 o Vendor spaces: 43 o Food trucks signed up include: Osorio's Latin Fusion, The Melt Stop, Nuttin but Butts, Alpha Dogs, Rollin', Stone Press, El Tequila, The Main Celebration, Cottontail Candy, Say Cheese Curd Company, and possibly Ice Clouds. o Setup in the morning is now covered by a group of youth from Zion Lutheran Church; Teardown again will be done by Shuffles Dance Studio. o Looking for some volunteers to check garbages throughout the day. Two shifts. o Qualheim’s confirmed event sponsor; El Tequila/El Jefe confirmed sponsor of the car show. o Shawano Rocket Club will once again run the dunk tank and use as a fundraiser. o Maddi Stuewer and I touched base last week on music that will be playing in Franklin Park and in The Naberhood in the afternoon. Maddi is also taking care of bounce house in Franklin Park and yard games that will be distributed in Franklin Park and a few in The Naberhood. o New attraction to Franklin Park is a FIRE Fitness class in the morning.  Shawano Downtown Sidewalk Sales: Friday, August 9 and Saturday, August 10 o Just a reminder this is a low input event by BID and will rely on the businesses to make of it what they’d like. Other:  Map: Worked with Patti Peterson at The Market Messenger to complete the map project. We printed a small run of these and distributed to a small number of downtown businesses to “trial” them. So far feedback has been very positive.  Fox 11 TV Commercial: Fox 11 came to Shawano and did some taping to use in our commercial. Commercial began airing right after Memorial Day.  Third Grade City Tour: Served as a tour stop for their field trip.  Flowers: Delivered to downtown end of May. Page 9 of 11 BID Business Improvement Grant Total Date City was Business Name Renovation Total Grant Invoiced Cost The Stock Peddler 3/18/2024 $23,606.00 $5,000.00 RICS, INC 204 S Main St $10,100.00 $5,000.00 RICS, INC 206 S Main St $12,000.00 $5,000.00 RICS, INC 108 E Division St $10,000.00 $5,000.00 Ole' Town Tap, LLC (Tony Powers) 3/25/2024 $21,855.00 $5,000.00 Dotcom Branding, 201 N Main 4/1/2024 $12,000.00 $5,000.00 Dotcom Branding, 201 1/2 N Main 4/1/2024 $18,000.00 $5,000.00 Ultimate Closet Too, 146 S Main 4/8/2024 $6,458.35 $3,229.18 Young at Harts, LLC 142 S Main $190,597.00 $5,000.00 Sun Sorbet, LLC 201-203 S Main $5,000.00 $2,500.00 Sakom Services WI LLC 109 S Main $9,995.00 $4,997.50 TOTALS $319,611.35 $50,726.68 Funds Funds Requested in Remaining for 2023-2024 Grants Funds available as of 01/01/2024 $20,000.00 The Stock Peddler Approved 08/24/2023 $5,000.00 $15,000.00 RICS, INC 204 S Main St Approved 09/20/2023 $5,000.00 $10,000.00 RICS, INC 206 S Main St Approved 09/20/2023 $5,000.00 $5,000.00 RICS, INC 108 E Division St Approved 11/20/2023 $5,000.00 $0.00 Funds available as of 03/15/2024 Funds added: $30,000.00 $30,000.00 Ole' Town Tap, LLC (Tony Powers) Approved 01/08/2024 $5,000.00 $25,000.00 Dotcom Branding, 201 N Main Approved 03/26/2024 $5,000.00 $20,000.00 Dotcom Branding, 201 1/2 N Main Approved 03/26/2024 $5,000.00 $15,000.00 Ultimate Closet Too, 146 S Main Approved 03/26/2024 $3,229.18 $11,770.82 Young at Harts, LLC 142 S Main Approved 03/26/2024 $5,000.00 $6,770.82 Sun Sorbet, LLC 201-203 S Main Approved 03/26/2024 $2,500.00 $4,270.82 Sakom Services WI LLC 109 S Main Approved 05/03/2024 $4,997.50 -$726.68 Funds available as of 05/03/2024 $50,726.68 -$726.68 Page 10 of 11  Business Improvement District Action Item Meeting Date: June 12, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: WNCY and WIXX radio advertising for ShawanoFest Subject: The approval of this action item would place a combined total of 60 radio spots on WNCY and WIXX during the week leading up to ShawanoFest. Background:  This is the same radio package that has been used for the past couple years to promote ShawanoFest. In the past we’ve had people mention they heard our ad on the radio.  At the time of writing this action item, only the WNCY proposal has been received. It is at the same rate as 2023 so assuming WIXX would honor the same rate as well.  The cost for the radio package in 2023, which included a combined total of 60 radio spots, was $1030. Financial Considerations:  This expense would come from BID-Advertising/Promotions cost area (210-56720- 3120). Recommendation: Recommend the 60 spot radio contract with WNCY and WIXX, to promote ShawanoFest, at a cost not to exceed $1030. Page 11 of 11