Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, MARCH 12, 2025 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING FROM FEBRUARY 12, 2025 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. BID COORDINATOR UPDATE 9. COMMITTEE REPORTS 1. EVENTS & PROMOTIONS 10. ACTION ITEMS - DISCUSS AND TAKE ACTION 1. BID Bylaws 2. Fox 11 2025 Proposal 3. Sponsorship of BID members to attend educational workshop 11. SET NEXT MEETING DATE 12. ADJOURN DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 24  BUSINESS IMPROVEMENT DISTRICT MINUTES February 12, 2025 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:32 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Roll call: Amy Stuber, Amber Arneson, Jill Birr, Suzette Hackl, Alex Hartwig, Annelies Hartwig, and Karen Preston. • Excused: Brad Keuschel, Chelsea Gilling, and Stephanie DeLorme. • Others Present: Lindsay Johnson-BID Coordinator, Peter Thillman-SCEPI, Patti Peterson-Market Messenger, and Michelle Eron-Shawano Country Tourism. COMPLIANCE WITH OPEN MEETING LAW • Compliance with Open Meeting Law was verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING JANUARY 8, 2025 • Meeting minutes from January board meeting were reviewed. Motion by Alex Hartwig, second by Amber Arneson to approve. Motion carried by voice vote 7-0. FINANCIAL REPORT • January financials were reviewed. Motion by Jill Birr to approve, second by Alex Hartwig. Motion carried by voice vote 7-0. SOUND OFF - PUBLIC COMMENT • Michelle Eron, Shawano Country Tourism, talked about the welcome bags being put together for the NFL Draft. Approximately 800 bags will be distributed to area lodging properties. Retailers are invited to include a coupon and/or item in the welcome bag. Deadline is March 3; contact Michelle for additional information. Michelle and Lindsay will communicate on putting the Shawano Downtown map in the visitor bags. BID COORDINATOR UPDATE - SEE ATTACHED COMMITTEE REPORTS • EVENTS & PROMOTIONS  Annual meeting: Alex Hartwig gave an overview of workshops that Kristin Whitehorse offers around the topic of “Unlocking your Business Potential with Growth Mindset Training.” Alex will be having her talk at a future event for The Blend vendors and will be extending the invite to downtown business owners. Kristin is available and has agreed to talk at the BID Annual Meeting. Lindsay Johnson will follow up with her on details. The board also discussed the possibility of sponsoring 10 business owners to attend the event Alex is hosting. Jill Birr suggested BID use this as an incentive to attend the Annual Meeting. Something along the lines of those in attendance at the Annual Meeting will have the opportunity to win free tuition to the training. This topic will be added as an Action Item to next month’s agenda since it involves the approval of spending. Along the topic of education, Peter Thillman sent the following link and Lindsay Johnson will send out to all downtown business owners. Learn moreà Main Street Bounceback Course Catalog - Office of Business and Entrepreneurship  Additional notes on ShawanoFest & Octoberfest: The board discussed type of vendors to be Page 1 of 2 Page 2 of 24  included/invited to the 2025 events. It was determined that commercial vendors and information booths will be allowed at the 2025 events. Those vendors allowed will include craft vendors/homemade items and home-based businesses (ex. Tupperware, Thirty-One). • BID GRANT SUMMARY 2017-2024  The board reviewed the attached BID grant summary which encompassed all BID grants given out since 2017. ACTION ITEMS - DISCUSS AND TAKE ACTION • 2025 Results Broadcasting Proposal - Tracy Sirna joined the group via phone to present the proposal. Motion by Suzette Hackl to move forward with the 3-station option (WTCH 96.1, Frog 92.3 and WOWN 99.3) at a cost of $378/month for the months of March through December. This would be an annual cost of $3780., second by Annelies Hartwig. Roll call: Yes - Amber Arneson, Jill Birr, Suzette Hackl, Alex Hartwig, Annelies Hartwig, Karen Preston, Amy Stuber. Motion carried 7-0. • Market Messenger 2025 Proposal - Patti Peterson presented the proposal and provided everyone with a copy of the updated downtown map. Motion by Amber Arneson to approve the 2025 proposal from The Market Messenger at a cost of $3640, second by Jill Birr. Yes - Amber Arneson, Jill Birr, Suzette Hackl, Alex Hartwig, Annelies Hartwig, Karen Preston, Amy Stuber. Motion carried 7-0. SET NEXT MEETING DATE • Wednesday, March 12 at 3:30 p.m. ADJOURN • Motion to adjourn by Amy Stuber, second by Annelies Hartwig. Meeting adjourned at 4:21 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 3 of 24  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 2 MONTHS ENDING FEBRUARY 28, 2025 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 67,369.85 .00 .00 67,369.85 .0 TOTAL SPECIAL ASSESSMENTS 67,369.85 .00 .00 67,369.85 .0 GENERAL REVENUES 210-56720-4685 EVENT FEES 10,000.00 .00 .00 10,000.00 .0 210-56720-4855 SPONSORSHIPS 23,000.00 .00 .00 23,000.00 .0 TOTAL GENERAL REVENUES 33,000.00 .00 .00 33,000.00 .0 TOTAL FUND REVENUE 100,369.85 .00 .00 100,369.85 .0 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 .00 .00 480.00 .0 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,250.00 6,500.00 30,500.00 17.6 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 .00 1,000.00 .0 210-56720-3100 SUPPLIES AND MATERIALS 100.00 29.94 29.94 70.06 29.9 210-56720-3110 POSTAGE 50.00 .00 .00 50.00 .0 210-56720-3120 ADVERTISING/PROMOTIONS 54,289.85 100.00 380.00 53,909.85 .7 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 195.00 ( 45.00) 130.0 210-56720-5000 GENERAL INSURANCE 1,300.00 .00 .00 1,300.00 .0 210-56720-7000 GRANTS 5,000.00 .00 .00 5,000.00 .0 TOTAL EXPENSES 100,369.85 3,379.94 7,104.94 93,264.91 7.1 TOTAL FUND EXPENDITURES 100,369.85 3,379.94 7,104.94 93,264.91 7.1 NET REVENUE OVER EXPENDITURES .00 ( 3,379.94) ( 7,104.94) 7,104.94 .0 FOR ADMINISTRATION USE ONLY 16 % OF THE FISCAL YEAR HAS ELAPSED 03/10/2025 10:19AM PAGE: 1 Page 4 of 24 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 02/25 (02/28/2025) Mar 10, 2025 10:21AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 01/31/2025 (01/25) Balance .00 * .00 * 3,250.00 02/07/2025 AP 19 JOHNSON, LINDSAY 1,625.00 **Inv. No: FEBRUARY 15 2025 **Desc: BID Coordiator Payment **Inv. Date: 02/15/25 02/28/2025 AP 477 JOHNSON, LINDSAY 1,625.00 **Inv. No: FEBRUARY 28 2025 **Desc: BID Coordiator Payment **Inv. Date: 02/28/25 02/28/2025 (02/25) Period Totals and Balance 3,250.00 * .00 * 6,500.00 YTD Encumbrance .00 YTD Actual 6,500.00 Total 6,500.00 YTD Budget 37,000.00 Unexpended 30,500.00 210-56720-3000 General Expense 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3100 Supplies and Materials 01/31/2025 (01/25) Balance .00 * .00 * .00 02/07/2025 AP 63 CAPITAL ONE 29.94 **Inv. No: 619456 JANUARY 2025 **Desc: BID Totes for Santa House **Inv. Date: 01/19/25 02/28/2025 (02/25) Period Totals and Balance 29.94 * .00 * 29.94 YTD Encumbrance .00 YTD Actual 29.94 Total 29.94 YTD Budget 100.00 Unexpended 70.06 210-56720-3110 Postage 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 50.00 Unexpended 50.00 210-56720-3120 Advertising/Promotions 01/31/2025 (01/25) Balance .00 * .00 * 280.00 02/14/2025 AP 280 ELAN 100.00 **Inv. No: *9943 JANUARY 2025 **Desc: BID Annual Meeting Deposit **Inv. Date: 01/25/25 02/28/2025 (02/25) Period Totals and Balance 100.00 * .00 * 380.00 YTD Encumbrance .00 YTD Actual 380.00 Total 380.00 YTD Budget 54,289.85 Unexpended 53,909.85 210-56720-3200 Equipment 01/31/2025 (01/25) Balance .00 * .00 * .00 Page 5 of 24 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 02/25 (02/28/2025) Mar 10, 2025 10:21AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3200 Equipment (continued) 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 01/31/2025 (01/25) Balance .00 * .00 * 195.00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * 195.00 YTD Encumbrance .00 YTD Actual 195.00 Total 195.00 YTD Budget 150.00 Unexpended 45.00- 210-56720-3350 Mileage Expense 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 67,369.85- Unearned 67,369.85 210-56720-4685 Event Fees 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 10,000.00- Unearned 10,000.00 210-56720-4800 Interest on Investments 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 01/31/2025 (01/25) Balance .00 * .00 * .00 Page 6 of 24 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 02/25 (02/28/2025) Mar 10, 2025 10:21AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4855 Sponsorships (continued) 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 23,000.00- Unearned 23,000.00 210-56720-4890 Miscellaneous Income 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,300.00 Unexpended 1,300.00 210-56720-7000 Grants 01/31/2025 (01/25) Balance .00 * .00 * .00 02/28/2025 (02/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 5,000.00 Unexpended 5,000.00 Number of transactions: 4 Number of accounts: 17 Debit Credit Proof Grand Totals: 3,379.94 .00 3,379.94 Page 7 of 24 BID Coordinator Report March 12, 2025  Spring BreakOUT – March 8 o WTCH Breakfast Club & Frog morning show o Worked with Patti to create map for Market Messenger o We had 26 businesses participate. o Sent an email to participating businesses asking for feedback. Hope to have that by Wednesday’s meeting to share with the board.  Annual Meeting – Thursday, April 10 o Kristin Whitehorse will be our speaker talking about professional development and the importance of investing in yourself. o Waiting on confirmation from AbbyBank on sponsorship o Lesley Nemetz and potentially Kevin Lohff will answer any questions about the 2028 DOT Main Street project (prior to the annual meeting, BID property owners will have been invited to attend a Q&A session about the project. o Invites going out later this week or early next week.  Ladies Day – Friday, May 2 o Watch for an email from me soon on more details of this event.  ShawanoFest – Saturday, July 12 o Vendors: 16 vendors signed up so far. o Music at Franklin Park: Adam Trask Band from 9 to 11 a.m.; Spark Spark Bang from 11 am to 1 pm o Music at The Naberhood: Amelia Ford 1 to 3 pm o Freddie the Balloon Artist will be back o Area Early Childhood Partnership, Shawano Library and The Farmers Market are all confirmed for ShawanoFest to be setup in Franklin Park Shawano. New this year: instead of a bounce house there will be a mechanical bull in Franklin Park!  Octoberfest – Saturday, October 4 o Vendors: 12 vendors signed up o Freddie the Ballloon Artist will be back o Farmers Market will extend to 1 p.m. o Shawano Area Early Childhood Partnership will join us again.  Witches’ Night Out – Friday, October 10 o Spark Spark Bang is booked to play at the event in 2025  Other o Toured former Hal’s Hallmark with new owner Rachel Bleser o Continued website updates on the ‘Visit Downtown’ tab. o A QR code was created and sent to Michelle Eron at Shawano Tourism to include on the NFL Draft coupon sheet. This QR code will take people to our website and view a digital copy of the map. Page 8 of 24  Business Improvement District Action Item Meeting Date: March 12, 2025 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: BID Bylaw Subject: The approval of this action item will update the BID Bylaws to bring them current with how the BID is operating as well as provide some flexibility to the annual meeting date. Background:  The BID Bylaws were last updated in September 2017. A few articles in the bylaws were no longer accurate with how the BID was operating. In addition, the proposed changes will be less stringent on the timeframe when the BID annual meeting is to be held. You may recall previously the BID bylaws required the meeting to be held on the third Thursday in April which is a conflict with Easter this year. The attached updated version will allow the board some flexibility to choose a date that works best with the calendar. Financial Considerations:  None Recommendation: Approve the BID Bylaws as presented Page 9 of 24  Page 1 Bylaws Shawano Business Improvement District ARTICLE I Members All owners of property and lessees, located within the district shall automatically be members of the Shawano Business Improvement District (BID). All members shall have the right to vote on any issue that is placed before the members by the Board of Directors of the Shawano BID. ARTICLE II Membership Meetings Section 1. An annual meeting of the membership shall be held annually in the third Thursday of April each calendar year at such time and place as may be determined by the Board of Directors for the purpose of transacting such business as may be properly brought before the meeting. Section 2. Special meetings of the membership shall be help held at any time and place as may be designated in the notice of said meeting, upon call of the President or the Board of Directors either at their own request or upon written petition by at least 10 active members: An active member is a building owner or lessee who is current in their assessment payment. Section 3. Written notice of every meeting of the membership, stating the place, date and hour of the meeting, shall be given either personally, by mail or by email to each member not less than 15 nor more than 30 days before the date of the meeting. If mailed, such notice shall be deemed delivered when deposited in a United States Post Office depository with postage thereon prepaid, addressed to the members at their addresses as they appear on the membership roster and/or other pertinent documentation (i.e. tax statement). Attendance of a member at a membership meeting shall constitute a waiver of notice of such a meeting solely for the purpose of stating, at the beginning of the meeting, any such objection to the transaction of any business. Other interested parties shall be given such notice of meetings as the Board of Directors shall deem appropriate. Section 4. 20% of the active members present in person or represented by proxy, shall constitute a quorum for the transaction of business at all meetings of the members. Section 5. When a quorum is present or represented by proxy at any meeting, the vote of a majority of the active members present in person or represented by proxy shall decide any questions brought before such a meeting, unless these bylaws require a different vote, in which case such expressed provisions shall govern and control the decision. Section 6. Roberts Rules of Order shall govern the parliamentary procedures at BID meetings when they are not in conflict with these bylaws. The order of business may be altered or suspended at any meeting by a majority vote of the active members present. Revised September 2017March 2025 Page 10 of 24  Page 2 ARTICLE III Board of Directors Section 1: At all meetings of the Board, a majority of the voting members thereof shall constitute a quorum for the transaction of business. Section 2. New members of the Board of Directors shall participate in an orientation program familiarizing them with the goals and objectives of the Shawano BID and the Shawano Main Street Program, and with their responsibilities. ARTICLE IV Committees Section 1. There shall be such standing committees as the Board may determine necessary. Each committee shall consist of not less than five members, and shall have as chairperson, who shall be a member of the Board of Directors of the Shawano BID. who shall be responsible for the Tterms of the committees shall be for one year commencing at the time of the annual membership meeting. ARTICLE V Officers Section 1. The officers of the Shawano BID shall consist of a President, a Vice President, a Secretary / Treasurer and such other officers and assistant officers as the Board may deem necessary. Section 2. The Board of Directors shall elect the President and Vice President Board Officers for a one‐year term, annually in INSERT THE MONTH HEREMay!. Section 3. Except as hereinafter provided, the officers of the BID shall each have such powers and duties as generally pertain to their respective offices, as well as those that from time to time may be conferred by the membership of the Board of Directors. A. President. The President shall preside at all business meetings, but may at his or her discretion or at the suggestion of the Directors arrange for another officer to preside at other meetings. The President shall perform such duties as are incumbent upon that officer and such duties as may be directed by resolution of the Board of Directors. B. Vice President. The Vice President shall have such duties and responsibilities as the president or as the Board of Directors may from time to time prescribe. C. Secretary / Treasurer. The BID Coordinator shall automatically serve in the role of Secretary/Treasurer. The Secretary/Treasurer shall record and maintain in good order the Minutes of all meetings and all records and correspondence of the BID, as well as report on the BID’s Financial position monthly., and shall mail copies of the Minutes of each membership meeting shall be posted on the City of Shawano website to all members within 75 days from the conclusion of each meeting. The Secretary shall have other duties that may be assigned by the Board. The treasurer shall report on the BID’s Financial position. The Treasurer shall have other duties as may be assigned by the Board. Revised September 2017March 2025 Page 11 of 24  Page 3 D. Temporary Officers. In the case of the absence or disability of any officer and of any person authorized to act in his or her place during such periods of absence or disability, the President may from time to time delegate the powers and duties of such officer to any other officer or any other member. In the case of the absence or disability of the BID Coordinator, the City Clerk and/or assigns would step in to fill the role. ARTICLE VI Finances Section 1. Except as the Board of Directors may generally or in particular cases authorize the execution thereof in some other manner, all instruments for the payment of money and all instruments of transfer of securities shall be signed in the name and on behalf of the BID by the President and the Treasureshall be rprocessed through the City of Shawano Finance Department and shall follow the standards as set forth within the City of Shawano Accounting Policy and Procedures Manual. Section 2. The Board of Directors may accept on behalf of the BID any contribution, gift, bequest or device for the general purposes or for any special purpose of the Shawano BID. ARTICLE VII Amendments Amendments to these Articles must receive two‐thirds vote of the BID Board. Revised September 2017March 2025 Page 12 of 24  Business Improvement District Action Item Meeting Date: March 12, 2025 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: WLUK Fox 11 2025 Proposal summer/fall Subject: The approval of this action item would air 15 second commercials and a spot on Fox 11 Living for each of the following events: Ladies’ Day, ShawanoFest, Octoberfest and Witches’ Night Out. In addition, there would be a digital component for each. Background:  Last year we had great feedback on our commercial. On some of the digital that we ran we learned the more event specific ads reached more people and they took action (went to our website).  Also learned last year the effectiveness of the Fox 11 Living segments. Those segments brought people here and as a result have decided to incorporate more of that for this year.  Holiday commercial proposal will be separate from this proposal and similar to last year. We will review that proposal at a later date.  Official Fox 11 proposal not completed at time of posting agenda; it will be available prior to the meeting and sent to all board members for review as well as updated on the online agenda. Financial Considerations:  BID allocated $16,000 of the Advertising/Promotions cost area (210-56720-3120) for TV commercial advertising. This proposal is $10,500 for summer/fall with a separate proposal for the holidays projected at $5,500 (this holiday proposal will be separate). Recommendation: Recommend the WLUK Fox 11 summer/fall commercial and digital campaign at the expense of $10,500. Page 13 of 24  Marketing Options Presented by: Becki Kollman Marketing Consultant 92-544-6098 Page 14 of 24 rkollman@sbgtv.com  Most Watched Local Programming Promote your events in Good Day Wisconsin & Living with Amy 144,000+ women tune in every morning! Create long-form content & engage! - 3-minute, interview style segments - You control the content! - Segment is uploaded to the FOX11 Living page on Fox11Online.com - Links to your website in the story posted - Share and engage on Social Media - Links from our website will help grow your organic presence as well! Page 15 of 24  Cooking up great ratings in Northeast Wisconsin! FOX 11 Living is a local lifestyle show that attracts loyal viewers throughout Northeast Wisconsin interested Monday-Friday 10am-11am in cooking, health, fashion, home décor, family & other lifestyle topics or trends. FOX 11 Living offers many unique opportunities for companies to showcase their products or services, ________________ including integrated content, segments, appearances or quick tips. MEET JYLL & ABBY FOX 11 Living has a great track record with clients, getting them noticeable results in the days or weeks following an appearance. Sometimes even the same morning! Program HH HH A25-64 A25-64 W25-64 W25-64 Rating Average Rating Average Rating Average Audience Audience Audience FOX 11 Living 4.3 17,356 4.2 12,329 4.3 9,993 In-studio appearance: Live or pre-taped, 4-5 minute segment in-studio with host Jyll and/or Abby. Includes graphics and contact information to appear during appearance on bottom 3rd of screen. On-location appearance: Pre-taped, 4–5-minute segment at advertiser location. There are different options for no host or host to join the segment. Includes graphics and contact information to appear during appearance on bottom 3rd of screen. Page 16 of 24 PLACE STATION LOGO Source: Comscore 1/13/25-1/31/25 HERE  Ladies Day – 5/2/25 Promotion Dates: 4/23/25-5/2/25 Broadcast Strategy: • Good Day Wisconsin • M-Sa – 6a-9a • 12 commercials • Fox11 Living • M-F 10a-11a • 5 commercials • 1 in-studio segment Engage with new visitors on Social Platforms: • Facebook Display/Video • Potential Audience: 238,300-280,400 • Estimated Daily Reach: 2,400-7000 • Estimated Daily Engagement: 272-787 Total investment: $2795 Page 17 of 24  Shawano Fest 7/12 Promotion Dates: 7/2/25-7/12/25 Broadcast Strategy: • Good Day Wisconsin • M-Sa, 6a-9a • 14 commercials • Fox11 Living • M-F 10a-11a • 4 commercials • 1 in-studio segment Engage with new visitors on Social Platforms: • Facebook Display/Video • Potential Audience: 240,800-283,300 • Estimated Daily Reach: 2,400-6,900 • Estimated Daily Engagement: 267-773 Total investment: $2675 Page 18 of 24  October Fest 10/4 & Witch’s Night Out 10/10 Promotion Dates: 9/24/25-10/10/25 Broadcast Strategy: • Good Day Wisconsin • M-Sa – 6a-9a • 21 commercials • Fox11 Living • M-F 10a-11a • 6 commercials • 1 in-studio segment per/event Engage with new visitors on Social Platforms: • Facebook Display/Video • Potential Audience: 240,800-282,300 • Estimated Daily Reach: 2,400-6,900 • Estimated Daily Engagement: 268-775 Total investment: $4880 Page 19 of 24  Christmas Open House 11/7-11/8 Promotion Dates: 10/29/25-11/8/25 Broadcast Strategy: • Good Day Wisconsin • M-Sa – 6a-9a • 14 commercials • Fox11 Living • M-F 10a-11a • 5 commercials • 1 in-studio segment Engage with new visitors on Social Platforms: • Facebook Display/Video • Potential Audience: 237,200-279,000 • Estimated Daily Reach: 2,300-6,700 • Estimated Daily Engagement: 267-772 Total investment: $2825 Page 20 of 24  Holiday Stroll & Tree Lighting 11/29 Promotion Dates: 11/19/25-11/29/25 Broadcast Strategy: • Good Day Wisconsin • M-Sa – 6a-9a • 14 commercials • Fox11 Living • M-F 10a-11a • 5 commercials • 1 in-studio segment Engage with new visitors on Social Platforms: • Facebook Display/Video • Potential Audience: 244,900-288,100 • Estimated Daily Reach: 2,300-6,700 • Estimated Daily Engagement: 272-786 Total investment: $2825 Page 21 of 24  A La Cart Options to Consider Local Business – Individual Marketing :15 second commercials Fox11 Living Segment Fox11online.com “Donut style” commercial featuring individual 3-minute segment in studio Display ads featuring your business business. Feature your products, services or specials 300x250, 728x90, 320x50 Good Day Wisconsin, 6a-9a, M-Su -10 commercials Can post link on website or social media Impressions – 50,000 impressions Daytime Rotators, 9a-11p, M-F Links from the Living with Amy page on Click through to your business’s website or -10 commercials Fox11online.com to your business website Facebook page Minimum Investment = $1500 Minimum Investment = $500/each Minimum Investment = $500 Page 22 of 24  Thank You! Marketing Options Presented by: Becki Kollman Marketing Consultant 92-544-6098 Page 23 of 24 rkollman@sbgtv.com  Business Improvement District Action Item Meeting Date: March 12, 2025 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Educational sponsorship Subject: Alex Hartwig will be hosting an educational session for the vendors of The Blend. The session will be led by Kristin Whitehorse, a dedicated leader, coach, and entrepreneur with a deep passion for helping others reach their full potential. As the founder of Legacy Leader Solutions, she equips individuals, businesses, and organizations with the tools to grow, lead, and succeed. With a background in leadership development, strategic planning, and coaching, Kristin has worked with small business owners, teams, and professionals to enhance their personal and professional effectiveness. (Kristin is our annual meeting speaker) The approval of this action item would provide sponsorship of 10 BID business owners to attend Kristin’s session that is being hosted by Alex Hartwig on date TBD at a cost of $25/person. Background:  At the February board meeting, we discussed sponsoring individuals to attend an educational session. Further discussion talked about investing in our business owners. Financial Considerations:  Grants cost area (210-56720-7000). Recommendation: Recommend the sponsorship of 10 individuals at a cost of $25/person to attend the educational session by Kristin Whitehorse. Page 24 of 24