Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, MAY 14, 2025 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. ROLL CALL OF MEMBERS 3. PLEDGE OF ALLEGIANCE 4. APPROVAL OF AGENDA 5. APPROVAL OF PRIOR BUSINESS IMPROVEMENT DISTRICT MEETING MINUTES 6. PUBLIC COMMENT If anyone is present and wishes to speak during public comment, they shall state their name and address for the record. Public comment participants shall be limited to 3 minutes of time to speak/present. Please note that Committee/Commission members do not typically engage with participants during this portion of the meeting. 7. ELECTION OF OFFICERS 8. FINANCIAL REPORT 9. BID COORDINATOR UPDATE/COMMITTEE REPORTS 10. CONSIDER/APPROVE ACTION ITEMS 11. FUTURE AGENDA ITEMS At this time,Committee/Commission members may request to have items placed on the next meeting's agenda for discussion and/or action. 12. ADJOURNMENT * NEXT MEETING DATE: JUNE 11, 2025 @ 3:30 PM DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 10 OPEN MEETING LAW COMPLIANCE This agenda was posted in 3 public places (City Hall, Premier Community Bank and the Shawano Library) as well as sent to local news media. Therefore, all laws regarding posting of agendas for open meeting law compliance have been met. Page 2 of 10  BUSINESS IMPROVEMENT DISTRICT MINUTES April 9, 2025 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order by President Amy Stuber at 3:30 p.m. ROLL CALL OF MEMBERS • Roll call: Jill Birr, Karen Preston, Suzette Hackl, Annelies Hartwig, Amy Stuber, Brad Keuschel, and Amber Arneson. • Excused: Alex Hartwig, Chelsea Gilling, and Stephanie DeLorme. • Others Present: Lesley Nemetz-City Clerk/Community Relations Manager, Lindsay Johnson-BID Coordinator, Patti Peterson-Market Messenger, Michelle Eron-Shawano Country Tourism, Peter Thillman-SCEPI, and Megan Lozano-Rodriguez-Legacy First Realty. PLEDGE OF ALLEGIANCE APPROVAL OF AGENDA • Karen Preston made a motion to approve the agenda, second by Brad Keuschel. Motion carried by voice vote 7-0. APPROVAL OF PRIOR BUSINESS IMPROVEMENT DISTRICT MEETING MINUTES • Meeting minutes from the March board meeting were reviewed. Brad Keuschel made a motion to approve the prior meetings minutes, second by Annelies Hartwig to approve. Motion carried by voice vote 7-0. PUBLIC COMMENT If anyone is present and wishes to speak during public comment, they shall state their name and address for the record. Public comment participants shall be limited to 3 minutes of time to speak/present. Please note that Committee/Commission members do not typically engage with participants during this portion of the meeting. • Megan Lozano-Rodrigues, Legacy First Realty announced the Grand Opening of her downtown office will be Wednesday, April 16 from 4 to 6 pm, 112 E. Division Street. • Patti Peterson reported the Shawano FlavorFest Cooking School & Expo on March 22 was well-attended with 475 registered attendees. Mark your calendars for next year's event on March 21, 2026. FINANCIAL REPORT • March financials were reviewed. Amber Arneson made a motion to approve the financial report, second by Jill Birr. Motion carried by voice vote 7-0. BID COORDINATOR UPDATE/COMMITTEE REPORTS - SEE ATTACHED. CONSIDER/APPROVE ACTION ITEMS • None. FUTURE AGENDA ITEMS At this time,Committee/Commission members may request to have items placed on the next meeting's agenda for discussion and/or action. • None. Page 1 of 2 Page 3 of 10 ADJOURNMENT • Brad Keuschel made a motion to adjourn, second by Karen Preston. Motion carried buy voice vote 7-0. Meeting adjourned at 3:56 PM. Respectfully submitted, Lindsay Johnson NEXT MEETING DATE: MAY 14, 2025. Page 2 of 2 Page 4 of 10  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 4 MONTHS ENDING APRIL 30, 2025 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 67,369.85 .00 .00 67,369.85 .0 TOTAL SPECIAL ASSESSMENTS 67,369.85 .00 .00 67,369.85 .0 GENERAL REVENUES 210-56720-4685 EVENT FEES 10,000.00 440.00 1,360.00 8,640.00 13.6 210-56720-4855 SPONSORSHIPS 23,000.00 .00 .00 23,000.00 .0 TOTAL GENERAL REVENUES 33,000.00 440.00 1,360.00 31,640.00 4.1 TOTAL FUND REVENUE 100,369.85 440.00 1,360.00 99,009.85 1.4 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 38.32 115.00 365.00 24.0 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,250.00 13,000.00 24,000.00 35.1 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 .00 1,000.00 .0 210-56720-3100 SUPPLIES AND MATERIALS 100.00 .00 29.94 70.06 29.9 210-56720-3110 POSTAGE 50.00 14.60 14.60 35.40 29.2 210-56720-3120 ADVERTISING/PROMOTIONS 54,289.85 2,245.80 4,404.36 49,885.49 8.1 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 195.00 ( 45.00) 130.0 210-56720-5000 GENERAL INSURANCE 1,300.00 .00 .00 1,300.00 .0 210-56720-7000 GRANTS 5,000.00 .00 .00 5,000.00 .0 TOTAL EXPENSES 100,369.85 5,548.72 17,758.90 82,610.95 17.7 TOTAL FUND EXPENDITURES 100,369.85 5,548.72 17,758.90 82,610.95 17.7 NET REVENUE OVER EXPENDITURES .00 ( 5,108.72) ( 16,398.90) 16,398.90 .0 FOR ADMINISTRATION USE ONLY 33 % OF THE FISCAL YEAR HAS ELAPSED 05/07/2025 03:31PM PAGE: 1 Page 5 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 04/25 (04/30/2025) May 07, 2025 3:32PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 03/31/2025 (03/25) Balance .00 * .00 * 9,750.00 04/11/2025 AP 190 JOHNSON, LINDSAY 1,625.00 **Inv. No: APRIL 15 2025 **Desc: BID Coordiator Payment **Inv. Date: 04/15/25 04/25/2025 AP 421 JOHNSON, LINDSAY 1,625.00 **Inv. No: APRIL 30 2025 **Desc: BID Coordiator Payment **Inv. Date: 04/30/25 04/30/2025 (04/25) Period Totals and Balance 3,250.00 * .00 * 13,000.00 YTD Encumbrance .00 YTD Actual 13,000.00 Total 13,000.00 YTD Budget 37,000.00 Unexpended 24,000.00 210-56720-3000 General Expense 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3100 Supplies and Materials 03/31/2025 (03/25) Balance .00 * .00 * 29.94 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * 29.94 YTD Encumbrance .00 YTD Actual 29.94 Total 29.94 YTD Budget 100.00 Unexpended 70.06 210-56720-3110 Postage 03/31/2025 (03/25) Balance .00 * .00 * .00 04/09/2025 AP 136 ELAN 14.60 **Inv. No: 9943 MARCH 2025 **Desc: BID Postage **Inv. Date: 03/25/25 04/30/2025 (04/25) Period Totals and Balance 14.60 * .00 * 14.60 YTD Encumbrance .00 YTD Actual 14.60 Total 14.60 YTD Budget 50.00 Unexpended 35.40 210-56720-3120 Advertising/Promotions 03/31/2025 (03/25) Balance .00 * .00 * 2,158.56 04/17/2025 AP 361 STUBBORN BROTHERS BREWERY 712.80 **Inv. No: 300074-000044 **Desc: BID Annual Meeting **Inv. Date: 01/14/25 04/09/2025 AP 9 BRAATZ WELDING, LLC 580.00 **Inv. No: IN-14301 **Desc: Santa House Materials **Inv. Date: 03/20/25 04/11/2025 AP 225 RESULTS BROADCASTING 378.00 **Inv. No: 25030373 **Desc: BID Radio Ads **Inv. Date: 03/31/25 05/07/2025 JE 67 BID Dollars Redeemed - Spring BreakOUT 200.00 05/07/2025 JE 69 BID Dollars Redeemed - Stock Market 375.00 Page 6 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 04/25 (04/30/2025) May 07, 2025 3:32PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3120 Advertising/Promotions (continued) 04/30/2025 (04/25) Period Totals and Balance 2,245.80 * .00 * 4,404.36 YTD Encumbrance .00 YTD Actual 4,404.36 Total 4,404.36 YTD Budget 54,289.85 Unexpended 49,885.49 210-56720-3200 Equipment 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 03/31/2025 (03/25) Balance .00 * .00 * 195.00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * 195.00 YTD Encumbrance .00 YTD Actual 195.00 Total 195.00 YTD Budget 150.00 Unexpended 45.00- 210-56720-3350 Mileage Expense 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 67,369.85- Unearned 67,369.85 210-56720-4685 Event Fees 03/31/2025 (03/25) Balance .00 * .00 * 920.00- 04/17/2025 CR 1029847 Octoberfest BID Fees - BRIAN GUTHEINZ 40.00- Description: Octoberfest BID Fees - BRIAN GUTHEINZ 04/17/2025 CR 1029848 ShawanoFest BID Fees - NUTTIN BUT BUTTS 100.00- Description: ShawanoFest BID Fees - NUTTIN BUT BUTTS 04/30/2025 CR 1029940 Octoberfest BID Fees - LISA WILKEN 40.00- Description: Octoberfest BID Fees - LISA WILKEN 04/30/2025 CR 1030063 Octoberfest BID Fees - tonya johnson 40.00- Description: Octoberfest BID Fees - tonya johnson 04/30/2025 CR 1030063 ShawanoFest BID Fees - tonya johnson 40.00- Page 7 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 04/25 (04/30/2025) May 07, 2025 3:32PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4685 Event Fees (continued) Description: ShawanoFest BID Fees - tonya johnson 04/30/2025 CR 1030064 ShawanoFest BID Fees - amy padilla 40.00- Description: ShawanoFest BID Fees - amy padilla 04/30/2025 CR 1030065 ShawanoFest BID Fees - DIANE VAN RENS 40.00- Description: ShawanoFest BID Fees - DIANE VAN RENS 04/30/2025 CR 1030066 Octoberfest BID Fees FOOD VENDOR - WISCO 100.00- Description: Octoberfest BID Fees FOOD VENDOR - WISCO EATERY LLC 04/30/2025 (04/25) Period Totals and Balance .00 * 440.00- * 1,360.00- YTD Encumbrance .00 YTD Actual 1,360.00- Total 1,360.00- YTD Budget 10,000.00- Unearned 8,640.00 210-56720-4800 Interest on Investments 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 23,000.00- Unearned 23,000.00 210-56720-4890 Miscellaneous Income 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 Page 8 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4 Period 04/25 (04/30/2025) May 07, 2025 3:32PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4920 Transfers in from Other Funds (continued) YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,300.00 Unexpended 1,300.00 210-56720-7000 Grants 03/31/2025 (03/25) Balance .00 * .00 * .00 04/30/2025 (04/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 5,000.00 Unexpended 5,000.00 Number of transactions: 16 Number of accounts: 17 Debit Credit Proof Grand Totals: 5,510.40 440.00- 5,070.40 Page 9 of 10 BID Coordinator Report May 14, 2025  Annual Meeting – Thursday, April 10 o We had about 35 people in attendance. o Kristin Whitehorse was our speaker talking about professional development and the importance of investing in yourself. Ten individuals won admission to attend her full workshop on May 19. These ten individuals have been registered and paid for by BID. o Lesley Nemetz talked about the 2028 DOT Main Street construction.  Ladies Day – Friday, May 2 o 32 businesses participated. o Foot traffic was not as busy as I had hoped. o Our advertising reached people because we had groups of ladies from Antigo, Merrill, Kimberly, DePere, Tigerton, Wittenberg and many told me they had seen the Fox 11 Living segment, saw our commercial or found out about it through social media. o We just never saw the rush of people like we usually do. o The weather didn’t cooperate, it was cold, even rained a little in the afternoon. o Our businesses did an AMAZING job of promoting and also “running” with the theme. I have to say our businesses did about the best job ever, as a collective group, of dressing up. o Thoughts? Interested to hear feedback from other businesses who participated.  ShawanoFest – Saturday, July 12 o Vendors: 29 vendor spaces reserved o Food vendors confirmed: The Melt Stop, El Tequila, Nuttin But Butts, Alpha Dogs, The Main Celebration (sweet treats), Luigi’s On The Go, Ice Clouds. Still trying for Rolln’ and Spiral Spuds o 200 North block of Main Street – discuss the idea of having an airplane parked in the road between the car show and the fire station o El Tequila/El Jefe has agreed to co-sponsor ShawanoFest car show. I am looking for an additional sponsor at the cost of $250. Ideas?  Octoberfest – Saturday, October 4 o Vendors: 21 vendor spaces reserved o Food vendors confirmed: The Melt Stop, El Tequila, Wisco Eatery (featuring German food), The Main Celebration (German sweet treats) o Looking for event sponsor for Octoberfest. Ideas?  Small Business Saturday – Saturday, November 29 o Holly Jolly Trolley – I know it seems early, but discussions are already underway. Elves Lesley and Charlotte are already making plans. They are working on trivia and prizes. They will be handing out a map of downtown; on the reverse side, there will coupon/ad for your business, if you’d like. There will be more communication on this in early fall, but just telling you about it now. Our elves would love the opportunity to talk about our downtown businesses but can only share what they know! Businesses will be asked to communicate their special, store hours, etc. to Elf Lesley so she can help promote on Small Business Saturday. Other  NFL Draft – I had a business owner ask me if any others saw an increase in foot traffic during this timeframe. Their business had put a coupon in the gift bag that went to hotels and didn’t have any of them redeemed. Just looking for feedback to share.  Mobility Concerns from Senior Citizens Commission – I attended their meeting last month to listen to their mobility concerns. I have a document they provided to me and will pass around during our BID board meeting for review.  Cookie Crawl – This is an idea from Alex Hartwig and will let her explain. 놴 놳 놷 놶 놵 놲 Page 10 of 10