Business Improvement District - BID
Regular MeetingShawano, WI · October 2, 2025
Agenda
CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID
AGENDA
THURSDAY, OCTOBER 2, 2025 8:30 AM
SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO
1. CALL TO ORDER
2. ROLL CALL OF MEMBERS
3. PLEDGE OF ALLEGIANCE
4. APPROVAL OF AGENDA
5. APPROVAL OF PRIOR BUSINESS IMPROVEMENT DISTRICT MEETING
MINUTES
6. PUBLIC COMMENT
If anyone is present and wishes to speak during public comment, they shall state their name
and address for the record. Public comment participants shall be limited to 3 minutes of time
to speak/present. Please note that Committee/Commission members do not typically engage
with participants during this portion of the meeting.
7. FINANCIAL REPORT
8. BID COORDINATOR UPDATE/COMMITTEE REPORTS
9. CONSIDER/APPROVE ACTION ITEMS
1. Christmas Tree Sponsorship
2. Christmas Tree Stands
3. Insurance for 2025-2026- Amendment
4. BID Assessment
5. 2026 Budget
10. FUTURE AGENDA ITEMS
At this time,Committee/Commission members may request to have items placed on the next
meeting's agenda for discussion and/or action.
11. ADJOURNMENT
* NEXT MEETING DATE: NOVEMBER 6, 2025 AT 8:30 AM
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DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.)
It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality
may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental
body at the above-stated meeting other than the governmental body specifically referred to above in this notice.
OPEN MEETING LAW COMPLIANCE
This agenda was posted in 3 public places (City Hall, Premier Community Bank and the Shawano Library) as well
as sent to local news media. Therefore, all laws regarding posting of agendas for open meeting law compliance have
been met.
Page 2 of 22
BUSINESS IMPROVEMENT DISTRICT MINUTES
August 21, 2025 8:30 AM Shawano City Hall, 127 S. Sawyer Street, Shawano
CALL TO ORDER
Call to order by President Amy Stuber at 8:32 a.m.
ROLL CALL OF MEMBERS
Members Present: Amy Stuber, Stephanie DeLorme, Karen Preston, Annelies Hartwig, Alex Hartwig,
Abbi Lonick, Chelsea Gilling, Chloe Genske.
Excused: Brad Keuschel, Suzette Hackl.
Others Present: Lindsay Johnson-BID Coordinator, Joan Porter-Sr Citizen Commission, Lesley
Nemetz-City Clerk/Community Relations Manager, Lee Pulaski-Shawano Leader, Rhonda Strebl-
Market Messenger, Maddi Stuewer-Park & Rec, Jennifer Maglio-Mojos Gaming.
PLEDGE OF ALLEGIANCE
APPROVAL OF AGENDA
Motion by Chelsea Gilling to approve the agenda, second by Stephanie DeLorme. Motion carried by
voice vote 8-0.
APPROVAL OF PRIOR BUSINESS IMPROVEMENT DISTRICT MEETING MINUTES
Meeting minutes from the July board meeting were reviewed.
Motion by Alex Hartwig, second by Chloe Genske to approve. Motion carried by voice vote 8-
0.
PUBLIC COMMENT
None.
ACCESSIBILITY IN DOWNTOWN PRESENTATION - JOAN PORTER, SHAWANO SR CITIZENS
COMMISSION
Joan Porter, representing the Shawano Senior Citizens Commission spoke to the board regarding concerns for
the elderly and disabled as well as young children in strollers as it relates to mobility and access to downtown
businesses. She provided a handout that addressed their concerns, goals and suggestions. The Senior Citizens
Commission understands all suggestions may not be feasible but asked the board to consider some of their
thoughts. Joan also talked about the Purple Angel training offered by the Aging & Disability Resource Center.
This training is available to anyone with the goal of improving community experiences for people with
dementia.
FINANCIAL REPORT
July financials were reviewed.
Motion to approve by Karen Preston, second by Chloe Genske. Motion carried by voice vote
8-0.
BID COORDINATOR UPDATE/COMMITTEE REPORTS
See attached.
Additional notes:
Page 1 of 2
Page 3 of 22
ShawanoFest – To fill the empty space on the north end of Main Street, ideas included inflatables
(the obstacle course kind would be best). Discussion about the car show and if it is a good fit for the
event due to the fact it conflicts with the Iola Car Show every year and we are many times dealing
with the threat of rain. Something to discuss with the contact from the Shawano Car Club.
Octoberfest – The scarecrow contest will be brought back as a downtown contest (the last couple
years was city-wide). Position this as an “Adopt a Business” with a Scarecrow contest meaning we
will reach out to non-profit organizations and ask if they are interested in creating a scarecrow that
will be placed at a downtown business.
Road closure – Clarification on the Hwy 22 Road closure at Hwy 29. It is only the west bound exit
that will be closed. Both on ramps will remain open as well as the eastbound exit ramp at Hwy 22.
CONSIDER/APPROVE ACTION ITEMS
• Discussion/Possible Action regarding 2025/2026 Insurance:
2025/2026 Insurance - Motion by Chelsea Gilling to recommend Lindsay working with
Wallrich Agency to obtain insurance, not to exceed $1350, second by Abbi Lonick. Roll
call vote: Yes - Amy Stuber, Stephanie DeLorme, Karen Preston, Annelies Hartwig,
Alex Hartwig, Abbi Lonick, Chelsea Gilling, Chloe Genske. Motion carried 8-0.
• Discussion/Possible Action Regarding Advertising for Octoberfest:
Advertising for Octoberfest/WNO - No action taken for Octoberfest additional adverting. For
Witches Night Out, motion by Chelsea Gilling to allow Lindsay to spend $200 to work
with Jaime Lee and Shawano News to advertise Witches’ Night Out, second Abbi
Lonick. Idea from Alex Hartwig to have Jaime Lee work the Witches’ Night Out booth at
Octoberfest to create excitement, obtain footage and sell t-shirts.
• Discussion/Possible Action regarding BID Meeting Date/Time:
Evaluation of meeting date and time concluded the time of 8:30 a.m. works great, but the third
Thursday of the month does not work best. The board will move their monthly meeting to the
FIRST Thursday of the month at 8:30 a.m. The September meeting will be Thursday,
September 4 at 8:30 a.m.
FUTURE AGENDA ITEMS
None.
ADJOURNMENT
Motion by Karen Preston to adjourn, second by Chloe Genske. Meeting adjourned at 9:32 a.m.
Restpectfully submitted,
Lindsay Johnson
NEXT MEETING DATE: SEPTEMBER 4, 2025 AT 8:30 AM.
Page 2 of 2
Page 4 of 22
Business Improvement District Board
September 4, 2025 8:30 AM Shawano City Hall, 127 S. Sawyer Street, Shawano, WI
CALL TO ORDER
• The Business Improvement District Board meeting was not called to order on September
4, 2025, due to lack of quorum.
Page 5 of 22
CITY OF SHAWANO
REVENUES WITH COMPARISON TO BUDGET
FOR THE 8 MONTHS ENDING AUGUST 31, 2025
BID
BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING %
SPECIAL ASSESSMENTS
210-56720-4280 MISCELLANEOUS ASSESSMENTS 67,369.85 ( 178.43) ( 178.43) 67,548.28 ( .3)
TOTAL SPECIAL ASSESSMENTS 67,369.85 ( 178.43) ( 178.43) 67,548.28 ( .3)
GENERAL REVENUES
210-56720-4685 EVENT FEES 10,000.00 200.00 4,370.00 5,630.00 43.7
210-56720-4855 SPONSORSHIPS 23,000.00 .00 3,500.00 19,500.00 15.2
TOTAL GENERAL REVENUES 33,000.00 200.00 7,870.00 25,130.00 23.9
TOTAL FUND REVENUE 100,369.85 21.57 7,691.57 92,678.28 7.7
EXPENSES
210-56720-2250 PHONE/FAX/INTERNET 480.00 38.43 268.57 211.43 56.0
210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,250.00 26,000.00 11,000.00 70.3
210-56720-3000 GENERAL EXPENSE 1,000.00 .00 720.50 279.50 72.1
210-56720-3100 SUPPLIES AND MATERIALS 100.00 .00 75.45 24.55 75.5
210-56720-3110 POSTAGE 50.00 14.60 29.20 20.80 58.4
210-56720-3120 ADVERTISING/PROMOTIONS 54,289.85 3,295.11 18,004.01 36,285.84 33.2
210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0
210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 195.00 ( 45.00) 130.0
210-56720-5000 GENERAL INSURANCE 1,300.00 .00 .00 1,300.00 .0
210-56720-7000 GRANTS 5,000.00 .00 .00 5,000.00 .0
TOTAL EXPENSES 100,369.85 6,598.14 45,292.73 55,077.12 45.1
TOTAL FUND EXPENDITURES 100,369.85 6,598.14 45,292.73 55,077.12 45.1
NET REVENUE OVER EXPENDITURES .00 ( 6,576.57) ( 37,601.16) 37,601.16 .0
FOR ADMINISTRATION USE ONLY 67 % OF THE FISCAL YEAR HAS ELAPSED 09/02/2025 12:30PM PAGE: 1
Page 6 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1
Period 08/25 (08/31/2025) Sep 02, 2025 12:29PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-2300 Professional Services
07/31/2025 (07/25) Balance .00 * .00 * 22,750.00
08/08/2025 AP 106 JOHNSON, LINDSAY 1,625.00
**Inv. No: AUGUST 15 2025 **Desc: BID Coordiator Payment **Inv. Date: 08/15/25
08/29/2025 AP 491 JOHNSON, LINDSAY 1,625.00
**Inv. No: AUGUST 31 2025 **Desc: BID Coordiator Payment **Inv. Date: 08/31/25
08/31/2025 (08/25) Period Totals and Balance 3,250.00 * .00 * 26,000.00
YTD Encumbrance .00 YTD Actual 26,000.00 Total 26,000.00 YTD Budget 37,000.00 Unexpended 11,000.00
210-56720-3000 General Expense
07/31/2025 (07/25) Balance .00 * .00 * 720.50
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * 720.50
YTD Encumbrance .00 YTD Actual 720.50 Total 720.50 YTD Budget 1,000.00 Unexpended 279.50
210-56720-3100 Supplies and Materials
07/31/2025 (07/25) Balance .00 * .00 * 75.45
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * 75.45
YTD Encumbrance .00 YTD Actual 75.45 Total 75.45 YTD Budget 100.00 Unexpended 24.55
210-56720-3110 Postage
07/31/2025 (07/25) Balance .00 * .00 * 14.60
08/13/2025 AP 223 ELAN 14.60
**Inv. No: 9943 JULY 2025 **Desc: BID Postage **Inv. Date: 07/25/25
08/31/2025 (08/25) Period Totals and Balance 14.60 * .00 * 29.20
YTD Encumbrance .00 YTD Actual 29.20 Total 29.20 YTD Budget 50.00 Unexpended 20.80
210-56720-3120 Advertising/Promotions
07/31/2025 (07/25) Balance .00 * .00 * 14,708.90
08/22/2025 AP 437 WLUK - TV 30.00
**Inv. No: 11037188 **Desc: BID WLUK Commercial **Inv. Date: 06/30/25
08/13/2025 AP 222 ELAN 54.86
**Inv. No: 9943 JULY 2025 **Desc: BID Shawanofest Signs **Inv. Date: 07/25/25
08/13/2025 AP 224 ELAN 47.25
**Inv. No: 9943 JULY 2025 **Desc: BID Poster Boards **Inv. Date: 07/25/25
08/08/2025 AP 153 WLUK - TV 1,000.00
**Inv. No: 202971 **Desc: BID Digital Advertising-Summerfest **Inv. Date: 07/31/25
08/22/2025 AP 361 RESULTS BROADCASTING 378.00
Page 7 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2
Period 08/25 (08/31/2025) Sep 02, 2025 12:29PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-3120 Advertising/Promotions (continued)
**Inv. No: 25070371 **Desc: BID Radio Ads **Inv. Date: 07/31/25
08/22/2025 AP 438 WLUK - TV 1,765.00
**Inv. No: 11106888 **Desc: BID Commericals **Inv. Date: 07/31/25
09/02/2025 JE 182 BID Dollars Redeemed - Car Show 20.00
08/31/2025 (08/25) Period Totals and Balance 3,295.11 * .00 * 18,004.01
YTD Encumbrance .00 YTD Actual 18,004.01 Total 18,004.01 YTD Budget 54,289.85 Unexpended 36,285.84
210-56720-3200 Equipment
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00
210-56720-3300 Training and Memberships
07/31/2025 (07/25) Balance .00 * .00 * 195.00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * 195.00
YTD Encumbrance .00 YTD Actual 195.00 Total 195.00 YTD Budget 150.00 Unexpended 45.00-
210-56720-3350 Mileage Expense
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00
210-56720-4280 Miscellaneous Assessments
07/31/2025 (07/25) Balance .00 * .00 * .00
08/20/2025 JE 77 Record Unpaid BID Assessment 178.43
08/31/2025 (08/25) Period Totals and Balance 178.43 * .00 * 178.43
YTD Encumbrance .00 YTD Actual 178.43 Total 178.43 YTD Budget 67,369.85- Unearned 67,548.28
210-56720-4685 Event Fees
07/31/2025 (07/25) Balance .00 * .00 * 4,170.00-
08/12/2025 CR 1032002 Octoberfest BID Fees - D AMBROSIUS 40.00-
Description: Octoberfest BID Fees - D AMBROSIUS
08/12/2025 CR 1032003 Octoberfest BID Fees - SIMPLY HOME WI LLC 40.00-
Page 8 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3
Period 08/25 (08/31/2025) Sep 02, 2025 12:29PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-4685 Event Fees (continued)
Description: Octoberfest BID Fees - SIMPLY HOME WI LLC
08/29/2025 CR 1032363 Octoberfest BID Fees - BRANDI EJNIK 40.00-
Description: Octoberfest BID Fees - BRANDI EJNIK
08/29/2025 CR 1032432 Octoberfest BID Fees - KIMBERLY BUTH/SKYLA 40.00-
Description: Octoberfest BID Fees - KIMBERLY BUTH/SKYLAR BUTH
09/02/2025 CR 1032523 Octoberfest BID Fees - KRISTINE ERIKSEN-CRA 40.00-
Description: Octoberfest BID Fees - KRISTINE ERIKSEN-CRANE
08/31/2025 (08/25) Period Totals and Balance .00 * 200.00- * 4,370.00-
YTD Encumbrance .00 YTD Actual 4,370.00- Total 4,370.00- YTD Budget 10,000.00- Unearned 5,630.00
210-56720-4800 Interest on Investments
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4850 Donations
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4855 Sponsorships
07/31/2025 (07/25) Balance .00 * .00 * 3,500.00-
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * 3,500.00-
YTD Encumbrance .00 YTD Actual 3,500.00- Total 3,500.00- YTD Budget 23,000.00- Unearned 19,500.00
210-56720-4890 Miscellaneous Income
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4920 Transfers in from Other Funds
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
Page 9 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4
Period 08/25 (08/31/2025) Sep 02, 2025 12:29PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-4920 Transfers in from Other Funds (continued)
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-5000 General Insurance
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,300.00 Unexpended 1,300.00
210-56720-7000 Grants
07/31/2025 (07/25) Balance .00 * .00 * .00
08/31/2025 (08/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 5,000.00 Unexpended 5,000.00
Number of transactions: 16 Number of accounts: 17 Debit Credit Proof
Grand Totals: 6,738.14 200.00- 6,538.14
Page 10 of 22
CITY OF SHAWANO
REVENUES WITH COMPARISON TO BUDGET
FOR THE 9 MONTHS ENDING SEPTEMBER 30, 2025
BID
BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING %
SPECIAL ASSESSMENTS
210-56720-4280 MISCELLANEOUS ASSESSMENTS 67,369.85 .00 67,191.42 178.43 99.7
TOTAL SPECIAL ASSESSMENTS 67,369.85 .00 67,191.42 178.43 99.7
GENERAL REVENUES
210-56720-4685 EVENT FEES 10,000.00 820.00 5,190.00 4,810.00 51.9
210-56720-4855 SPONSORSHIPS 23,000.00 3,000.00 6,500.00 16,500.00 28.3
TOTAL GENERAL REVENUES 33,000.00 3,820.00 11,690.00 21,310.00 35.4
TOTAL FUND REVENUE 100,369.85 3,820.00 78,881.42 21,488.43 78.6
EXPENSES
210-56720-2250 PHONE/FAX/INTERNET 480.00 38.43 307.00 173.00 64.0
210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,250.00 29,250.00 7,750.00 79.1
210-56720-3000 GENERAL EXPENSE 1,000.00 .00 720.50 279.50 72.1
210-56720-3100 SUPPLIES AND MATERIALS 100.00 .00 75.45 24.55 75.5
210-56720-3110 POSTAGE 50.00 .00 29.20 20.80 58.4
210-56720-3120 ADVERTISING/PROMOTIONS 54,289.85 2,378.00 20,382.01 33,907.84 37.5
210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0
210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 195.00 ( 45.00) 130.0
210-56720-5000 GENERAL INSURANCE 1,300.00 1,365.00 1,365.00 ( 65.00) 105.0
210-56720-7000 GRANTS 5,000.00 .00 .00 5,000.00 .0
TOTAL EXPENSES 100,369.85 7,031.43 52,324.16 48,045.69 52.1
TOTAL FUND EXPENDITURES 100,369.85 7,031.43 52,324.16 48,045.69 52.1
NET REVENUE OVER EXPENDITURES .00 ( 3,211.43) 26,557.26 ( 26,557.26) .0
FOR ADMINISTRATION USE ONLY 75 % OF THE FISCAL YEAR HAS ELAPSED 09/30/2025 03:01PM PAGE: 1
Page 11 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1
Period 09/25 (09/30/2025) Sep 30, 2025 3:05PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-2300 Professional Services
08/31/2025 (08/25) Balance .00 * .00 * 26,000.00
09/16/2025 AP 76 JOHNSON, LINDSAY 1,625.00
**Inv. No: SEPTEMBER 15 2025 **Desc: BID Coordiator Payment **Inv. Date: 09/15/25
09/30/2025 AP 304 JOHNSON, LINDSAY 1,625.00
**Inv. No: SEPTEMBER 30 2025 **Desc: BID Coordiator Payment **Inv. Date: 09/30/25
09/30/2025 (09/25) Period Totals and Balance 3,250.00 * .00 * 29,250.00
YTD Encumbrance .00 YTD Actual 29,250.00 Total 29,250.00 YTD Budget 37,000.00 Unexpended 7,750.00
210-56720-3000 General Expense
08/31/2025 (08/25) Balance .00 * .00 * 720.50
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * 720.50
YTD Encumbrance .00 YTD Actual 720.50 Total 720.50 YTD Budget 1,000.00 Unexpended 279.50
210-56720-3100 Supplies and Materials
08/31/2025 (08/25) Balance .00 * .00 * 75.45
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * 75.45
YTD Encumbrance .00 YTD Actual 75.45 Total 75.45 YTD Budget 100.00 Unexpended 24.55
210-56720-3110 Postage
08/31/2025 (08/25) Balance .00 * .00 * 29.20
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * 29.20
YTD Encumbrance .00 YTD Actual 29.20 Total 29.20 YTD Budget 50.00 Unexpended 20.80
210-56720-3120 Advertising/Promotions
08/31/2025 (08/25) Balance .00 * .00 * 18,004.01
09/30/2025 AP 326 RESULTS BROADCASTING 378.00
**Inv. No: 25080364 **Desc: BID Radio Ads **Inv. Date: 08/31/25
09/30/2025 AP 336 SCHOENIKE SEPTIC SERVICE 1,850.00
**Inv. No: 09/15/25 OCTOBER FEST 2025 **Desc: BID Octoberfest Toilets/Sinks **Inv. Date: 09/15/25
09/30/2025 AP 272 CHRISTENSEN PRINTING PARTNERS 150.00
**Inv. No: 108749 **Desc: BID Maps **Inv. Date: 09/17/25
09/30/2025 (09/25) Period Totals and Balance 2,378.00 * .00 * 20,382.01
YTD Encumbrance .00 YTD Actual 20,382.01 Total 20,382.01 YTD Budget 54,289.85 Unexpended 33,907.84
210-56720-3200 Equipment
08/31/2025 (08/25) Balance .00 * .00 * .00
Page 12 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2
Period 09/25 (09/30/2025) Sep 30, 2025 3:05PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-3200 Equipment (continued)
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00
210-56720-3300 Training and Memberships
08/31/2025 (08/25) Balance .00 * .00 * 195.00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * 195.00
YTD Encumbrance .00 YTD Actual 195.00 Total 195.00 YTD Budget 150.00 Unexpended 45.00-
210-56720-3350 Mileage Expense
08/31/2025 (08/25) Balance .00 * .00 * .00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00
210-56720-4280 Miscellaneous Assessments
08/31/2025 (08/25) Balance .00 * .00 * 67,191.42-
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * 67,191.42-
YTD Encumbrance .00 YTD Actual 67,191.42- Total 67,191.42- YTD Budget 67,369.85- Unearned 178.43
210-56720-4685 Event Fees
08/31/2025 (08/25) Balance .00 * .00 * 4,370.00-
09/17/2025 CR 1032573 Octoberfest BID Fees - PAUL BERGSBAKEN 100.00-
Description: Octoberfest BID Fees - PAUL BERGSBAKEN
09/17/2025 CR 1032574 Octoberfest BID Fees - MARGARET SAEGER 40.00-
Description: Octoberfest BID Fees - MARGARET SAEGER
09/17/2025 CR 1032588 Octoberfest BID Fees - SHAWANO COUNTY TO 40.00-
Description: Octoberfest BID Fees - SHAWANO COUNTY TOURISM
09/17/2025 CR 1032709 Octoberfest BID Fees - GERTRUDE JICINSKY 40.00-
Description: Octoberfest BID Fees - GERTRUDE JICINSKY
09/17/2025 CR 1032726 Octoberfest BID Fees - LAURIE PECORE 40.00-
Description: Octoberfest BID Fees - LAURIE PECORE
09/17/2025 CR 1032728 Octoberfest BID Fees - RICHARD HECK 40.00-
Description: Octoberfest BID Fees - RICHARD HECK
09/24/2025 CR 1032842 Octoberfest BID Fees - ANNA GUYETTE 80.00-
Description: Octoberfest BID Fees - ANNA GUYETTE
09/24/2025 CR 1032842 Octoberfest BID Fees - ANNA GUYETTE 80.00-
Page 13 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3
Period 09/25 (09/30/2025) Sep 30, 2025 3:05PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-4685 Event Fees (continued)
Description: Octoberfest BID Fees - ANNA GUYETTE
09/24/2025 CR 1032867 Octoberfest BID Fees - DR JOSEPH SANFELIPP 40.00-
Description: Octoberfest BID Fees - DR JOSEPH SANFELIPPO
09/24/2025 CR 1032867 Octoberfest BID Fees - DR JOSEPH SANFELIPP 40.00-
Description: Octoberfest BID Fees - DR JOSEPH SANFELIPPO
09/24/2025 CR 1032868 Octoberfest BID Fees - RED RIVER RIDERS 40.00-
Description: Octoberfest BID Fees - RED RIVER RIDERS
09/24/2025 CR 1032868 Octoberfest BID Fees - RED RIVER RIDERS 40.00-
Description: Octoberfest BID Fees - RED RIVER RIDERS
09/24/2025 CR 1032869 Octoberfest BID Fees - MELISSA HABECK 40.00-
Description: Octoberfest BID Fees - MELISSA HABECK
09/24/2025 CR 1032869 Octoberfest BID Fees - MELISSA HABECK 40.00-
Description: Octoberfest BID Fees - MELISSA HABECK
09/24/2025 CR 1032870 Octoberfest BID Fees - AMBER BEECHY 40.00-
Description: Octoberfest BID Fees - AMBER BEECHY
09/24/2025 CR 1032870 Octoberfest BID Fees - AMBER BEECHY 40.00-
Description: Octoberfest BID Fees - AMBER BEECHY
09/29/2025 CR 1032933 Octoberfest BID Fees - CAROL MILLER 40.00-
Description: Octoberfest BID Fees - CAROL MILLER
09/30/2025 (09/25) Period Totals and Balance .00 * 820.00- * 5,190.00-
YTD Encumbrance .00 YTD Actual 5,190.00- Total 5,190.00- YTD Budget 10,000.00- Unearned 4,810.00
210-56720-4800 Interest on Investments
08/31/2025 (08/25) Balance .00 * .00 * .00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4850 Donations
08/31/2025 (08/25) Balance .00 * .00 * .00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4855 Sponsorships
08/31/2025 (08/25) Balance .00 * .00 * 3,500.00-
09/17/2025 CR 1032775 Octoberfest Sponsorship - BELMARK 3,000.00-
Page 14 of 22
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4
Period 09/25 (09/30/2025) Sep 30, 2025 3:05PM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-4855 Sponsorships (continued)
Description: Octoberfest Sponsorship - BELMARK
09/30/2025 (09/25) Period Totals and Balance .00 * 3,000.00- * 6,500.00-
YTD Encumbrance .00 YTD Actual 6,500.00- Total 6,500.00- YTD Budget 23,000.00- Unearned 16,500.00
210-56720-4890 Miscellaneous Income
08/31/2025 (08/25) Balance .00 * .00 * .00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4920 Transfers in from Other Funds
08/31/2025 (08/25) Balance .00 * .00 * .00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-5000 General Insurance
08/31/2025 (08/25) Balance .00 * .00 * .00
09/16/2025 AP 112 ROBERTSON RYAN & ASSOCIATES 915.00
**Inv. No: 1043 **Desc: BID Insurance Policy A508699 **Inv. Date: 09/11/25
09/16/2025 AP 113 ROBERTSON RYAN & ASSOCIATES 450.00
**Inv. No: 1043 **Desc: BID Insurance Policy A350656 **Inv. Date: 09/11/25
09/30/2025 (09/25) Period Totals and Balance 1,365.00 * .00 * 1,365.00
YTD Encumbrance .00 YTD Actual 1,365.00 Total 1,365.00 YTD Budget 1,300.00 Unexpended 65.00-
210-56720-7000 Grants
08/31/2025 (08/25) Balance .00 * .00 * .00
09/30/2025 (09/25) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 5,000.00 Unexpended 5,000.00
Number of transactions: 25 Number of accounts: 17 Debit Credit Proof
Grand Totals: 6,993.00 3,820.00- 3,173.00
Page 15 of 22
BID Coordinator Report
October 2, 2025
This report is a continuation of the September 4 report where there were not enough board members in
attendance to hold the meeting.
Octoberfest
o Vendors – 44 spaces committed at the time of writing this report on 9/25/25.
o Event sponsorship confirmed with Belmark. They will have a booth setup at the event. They
were included in our Fox 11 commercial, radio advertising, print advertising and social media.
o Created some yard signs and placed in heart of downtown ahead of Homecoming parade to
help advertise the event.
o My sister has volunteered to be the witch for our Witches’ Night Out booth at Octoberfest and
sell t-shirts.
o I am looking for a few individuals to check garbage cans throughout the event.
o September 29 – Fox 11 Living talking about Octoberfest.
o September 30 – WTCH and Frog morning shows about Octoberfest
Witches’ Night Out
o 31 participating businesses.
o Facebook event created and invited participating businesses as co-hosts.
o Witches’ Night Out t-shirts are begin sold at The Stock Market.
o Band – Wallrich Agency, Stubborn Brothers Brewery and Berkshire Hathaway Bay Area Realty
are sponsors. Weather is looking nice so still hoping we don’t have to rent a tent.
o September 30 – WTCH and Frog morning shows talking about Witches’ Night Out
o October 7 – I will be on the Fox 11 Living talking about Witches’ Night Out.
Christmas
o Tree stands – we will discuss as an action item later today.
o Cookie Walk – we had talked about this earlier in the year. Do we still want to do this? Do I have
anyone who could help me out with the details on this?
o Santa parade – could I get a volunteer to find three judges for the parade?
o Working with Fox 11 on our holiday commercials
Other
o Parking – this continues to be an issue downtown. Property owners, business owners and tenants
continue to park on Main Street for long durations of time.
o Sacred Heart Halloween parade happening on Wednesday, October 29 – I sent an email 9/25/25
about it and will send a reminder email on Tuesday, October 28.
o Emails – I hope I’m not inundating people with emails but there is a lot going on this time of year so
I’m trying to keep everyone up to date with information and reminders.
Page 16 of 22
Business Improvement District Action Item
Meeting Date: September 4, 2025
Submitted By: Lindsay Johnson, Coordinator
Agenda Category: Action Item
Title: Holiday Stroll Tree Lighting Sponsorship
Subject:
The approval of this action item would increase the sponsorship of a Christmas tree at Franklin
Park from $65 to $75.
Background:
In 2021 we increased the sponsorship cost from $40 to $50.
In 2024 we increased the sponsorship to $65.
We have continued to see an interest in sponsoring trees and currently have 21 people
on this year’s waiting list (see action item on agenda to purchase more stands).
In addition, we have seen an increase in the cost of our activities/promotion (example:
reindeer, sponsorship signs for the trees).
The additional $10 sponsorship per tree would help us cover some of these additional
costs we incur.
While our goal is not to make money, we do need to cover our expenses so we can
continue to provide this as a free event to the community.
Financial Considerations:
This revenue would go to 210-56720-4855 Sponsorship.
Recommendation:
Recommend the cost to sponsor a Christmas tree at Franklin Park for 2025 be set at $75/tree.
Page 17 of 22
Business Improvement District Action Item
Meeting Date: September 4, 2025
Submitted By: Lindsay Johnson, Coordinator
Agenda Category: Action Item
Title: Tree Stands
Subject:
The approval of this action item would approve the purchase of 15 Christmas tree stands to be
used at Franklin Park/The Naberhood during the holidays.
Background:
There are currently 100 Christmas tree stands for use at Franklin Park/The Naberhood
during the holidays. The original 50 were paid for by the Park & Rec department, and an
additional 50 have been purchased by BID over the years.
Lindsay has a tree waiting list of 21 businesses so is confident she can find sponsors for
these additional 15 trees.
Cost for each tree stand is $68.50 with the local welder who has built the current stands.
Park & Rec would take care of coordinating the build of the additional stands.
Total investment would be $1027.50 (15 stands x $68.50)
Financial Considerations:
This expense would come from Advertising/Promotions cost area (210-56720-3120).
This is an expense that Lindsay tentatively planned for when the budget was put
together for 2025.
Recommendation:
Recommend purchasing 15 Christmas tree stands at a cost not to exceed $1100.
Page 18 of 22
Business Improvement District Action Item
Meeting Date: October 2, 2025
Submitted By: Lindsay Johnson, Coordinator
Agenda Category: Action Item
Title: Insurance for 2025-2026 Amendment
Subject:
At the August 21, 2025 BID Board Meeting, a motion was made by Chelsea Gilling to
recommend Lindsay working with Wallrich Agency to obtain insurance, not to exceed $1350,
second by Abbi Lonick. Roll call vote carried 8-0.
After Wallrich Agency did some research with other insurance companies, it was determined
that due to the need to provide insurance for the Santa parade, our current insurance provider
was the only option. After some negotiations, the final amount for insurance came to $1365
which exceeds the amount that was approved at the August meeting. The motion from the
August meeting will need to be amended. See below.
Background:
See August BID Board meeting agenda
Financial Considerations:
This expense is budgeted in the General Insurance cost area (210-56720-5000).
Recommendation:
(Motion by Chelsea Gilling) to amend the initial motion from August 21 to allow the amount of
$1365 to be spent on insurance. (Second by Abbi Lonick).
Page 19 of 22
Business Improvement District Action Item
Meeting Date: October 2, 2025
Submitted By: Lindsay Johnson, Coordinator
Agenda Category: Action Item
Title: 2026 BID Assessment
Subject:
The approval of this action item will approve the assessed value for 2026.
Background:
History of the BID assessment:
o Year 2006 - $2.25
o Changed starting Year 2008 - $2.50
o Changed starting Year 2012 - $2.65
o Changed starting Year 2014 - $2.75
o Changed starting Year 2023 - $3.00
o Changed starting Year 2025 - $3.25
Financial Considerations:
For the budget year 2026
Recommendation:
Recommend an assessed value of $3.25 per $1000 assessed value for 2026.
Page 20 of 22
Business Improvement District Action Item
Meeting Date: October 2, 2025
Submitted By: Lindsay Johnson, Coordinator
Agenda Category: Action Item
Title: 2026 Budget
Subject:
The approval of this action item will approve the budget and offsetting expenditures for 2026.
Background:
Since the recommendation for the BID Assessment is to remain the same in 2026 as it
was in 2025, at a rate of $3.25 per $1000, there were no major changes to the proposed
2026 BID budget. See attached document for review.
Financial Considerations:
For the budget year 2026
Recommendation:
Recommend approving the budget of $102,006.54 revenue and offsetting expenditures
for 2026.
Page 21 of 22
City of Shawano
BID Budget Report
Proposed 2026 Budget
12/31/2022 12/31/2022 12/31/2023 12/31/2023 12/31/2024 45,473.00
2022 2022 2023 2023 2024 2024 2025 2026
BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET BUDGET
Business Improvement District Revenues:
210-56720-4280 Miscellaneous Assessments 51,287 49,884 55,960 55,188 61,112 60,907.20 67,369.85 69,006.54
210-56720-4685 Event Fees 3,000 6,211 6,000 12,708 14,000 11,883.20 10,000.00 10,000.00
210-56720-4800 Interest on Investments - - - - - 0.00
210-56720-4850 Donations - - - - - 0.00
210-56720-4855 Sponsorships 10,000 12,660 12,000 14,377 17,000 24,995.00 23,000.00 23,000.00
210-56720-4890 Miscellaneous Income - - - - - 0.00
210-56720-4920 Transfers in from Other Funds - 30,050 - - - 0.00
210-40000-4930 Applied Fund Balance 15,613 - 17,240 - 14,068 15,420.84 -
Total Business Improvement District Revenues 79,900 98,805 91,200 82,273 106,180 113,206.24 100,369.85 102,006.54
Business Improvement District Expenditures:
210-56720-2250 Phone/Fax/Internet 600 536 550 477 480 430.41 480.00 480.00
210-56720-2300 Professional Services 29,500 29,000 32,000 32,000 37,000 36,999.84 37,000.00 39,000.00
210-56720-3000 General Expense 6,000 590 1,000 844 1,000 1,711.80 1,000.00 1,000.00
210-56720-3100 Supplies and Materials 150 187 200 48 200 0.00 100.00 100.00
210-56720-3110 Postage 100 46 100 48 100 46.11 50.00 50.00
210-56720-3120 Advertising/Promotions 26,200 27,200 35,000 40,700 45,000 48,915.87 54,289.85 53,726.54
210-56720-3200 Equipment 1,000 2,276 6,000 332 1,000 0.00 1,000.00 1,000.00
210-56720-3300 Training and Memberships 150 125 150 145 150 215.00 150.00 200.00
210-56720-3350 Mileage Expense - - - - -
210-56720-5000 General Insurance 1,200 1,152 1,200 1,208 1,250 1,286.00 1,300.00 1,450.00
210-56720-7000 Grants 15,000 30,500 15,000 34,752 20,000 50,841.68 5,000.00 5,000.00
Total BID Operations 79,900 91,612 91,200 110,554 106,180 140,446.71 100,369.85 102,006.54
Total BID Expense 79,900 91,612 91,200 110,554 106,180 55,786.59 100,369.85 102,006.54
Net BID Expenditures - 7,193 - (28,281) - -27,240.47 - 0.00
Page 22 of 22
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