Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA THURSDAY, MARCH 5, 2026 8:30 AM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. ROLL CALL OF MEMBERS 3. PLEDGE OF ALLEGIANCE 4. APPROVAL OF AGENDA 5. APPROVAL OF PRIOR BUSINESS IMPROVEMENT DISTRICT MEETING MINUTES 6. PUBLIC COMMENT If anyone is present and wishes to speak during public comment, they shall state their name and address for the record. Public comment participants shall be limited to 3 minutes of time to speak/present. Please note that Committee/Commission members do not typically engage with participants during this portion of the meeting. 7. FINANCIAL REPORT 8. BID COORDINATOR UPDATE/COMMITTEE REPORTS 9. CONSIDER/APPROVE ACTION ITEMS 1. Form Christmas Committee 10. FUTURE AGENDA ITEMS At this time,Committee/Commission members may request to have items placed on the next meeting's agenda for discussion and/or action. 11. ADJOURNMENT * NEXT MEETING DATE: APRIL 2, 2026 AT 8:30 AM DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 9 OPEN MEETING LAW COMPLIANCE This agenda was posted in 3 public places (City Hall, Premier Community Bank and the Shawano Library) as well as sent to local news media. Therefore, all laws regarding posting of agendas for open meeting law compliance have been met. Page 2 of 9  BUSINESS IMPROVEMENT DISTRICT MINUTES February 5, 2026 8:30 AM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • Call to order at 8:30 a.m. by President Amy Stuber. ROLL CALL OF MEMBERS • Members Present: Amy Stuber, Amanda Gilling, Stephanie DeLorme, Annelies Hartwig, Abbi Lonick, Alex Hartwig, Karen Preston, and Chelsea Gilling. • Members Excused: Chloe Genske, and Brad Keuschel. • Others Present: Lesley Nemetz-City Administrator/Community Relations, Patti Peterson-Market Messenger, Sarah Blashe-Sun Sorbet, Peter Thillman-SCEPI, Tracy Sirna-Results Broadcasting, and Lindsay Johnson-BID Coordinator. PLEDGE OF ALLEGIANCE APPROVAL OF AGENDA • Motion by Alex Hartwig to approve the agenda, second by Stephanie DeLorme. Motion carried by voice vote 8-0. APPROVAL OF PRIOR BUSINESS IMPROVEMENT DISTRICT MEETING MINUTES • Meeting minutes from November 2025 were reviewed. Motion to approve by Karen Preston, second by Amanda Gilling. Motion carried by voice vote 8-0. PUBLIC COMMENT • None. FINANCIAL REPORT • December 2025 (end of year) and January 2026 financials were reviewed. Motion to approve by Alex Hartwig, second by Annelies Hartwig. Motion carried by voice vote 8-0. Motion to Alex Hartwig to deviate from agenda and move to Item #9 (Action Items), second by Amanda Gilling. CONSIDER/APPROVE ACTION ITEMS • Market Messenger Advertising Proposal 2026: Patti Peterson-Market Messenger presented a proposal similar to last year’s proposal which is focused around our events. Motion by Alex Hartwig to approve the proposal from The Market Messenger at a cost of $3680, second by Abbi Lonick. Roll call vote: Yes – Amy Stuber, Amanda Gilling, Stephanie DeLorme, Annelies Hartwig, Abbi Lonick, Alex Hartwig, Karen Preston, Chelsea Gilling. Motion carried 8-0. Additional notes from the discussion: Idea of creating a window cling with QR code (that takes people to the map). Businesses could put these on their doors. Lindsay will check to see if DotCom can print these. • Results Broadcasting Proposal 2026: Tracy Sirna-Results Broadcasting presented a proposal similar to the 2025 proposal that is focused around commercials for each event. Motion by Chelsea Gilling to approve the 3-station option (WTCH 96.1, Frog 92.3 and WOWN 99.3) at a Page 1 of 2 Page 3 of 9  cost of $396.80/month for the months of March through December. This would be an annual cost of $3969, second by Stephanie DeLorme. Roll call vote: Yes – Amy Stuber, Amanda Gilling, Stephanie DeLorme, Annelies Hartwig, Abbi Lonick, Alex Hartwig, Karen Preston, Chelsea Gilling. Motion carried 8-0. • Select Annual Meeting Date, April 16 or 23 and discuss agenda: Date is set for April 16. At the meeting include a reminder about the 2028 road construction. The board discussed having a speaker talk about social media, branding, the importance of telling your story. Suggestions included reaching out to the Green Bay chamber, Broadway District or The Nest in Green Bay (Amy Stuber will send contact to Lindsay). Amy Stuber had to depart the meeting; Vice President Chelsea Gilling presided over the remainder of the meeting. • WLUK FOX 11 2026 Proposal: Lindsay Johnson outlined the proposal provided by WLUK Fox 11. This proposal includes continuing advertising done in 2025 plus adding a Fox 11 Living segment and social media for the Spring BreakOUT, as well as adding the Dark Post publishing on the Fox 11 Living Facebook page. Motion by Alex Hartwig to approve the WLUK Fox 11 2026 campaign at the expense of $19,010, second by Abbi Loncik. Roll call vote: Yes – Amanda Gilling, Stephanie DeLorme, Annelies Hartwig, Abbi Lonick, Alex Hartwig, Karen Preston, Chelsea Gilling. Motion carried 7-0. BID COORDINATOR UPDATE/COMMITTEE REPORTS • See attached. Additional notes:  Lesley Nemetz addressed the issue of sponsors using glass ornaments on their trees; there were a lot of broken glass ornaments this year that causes a safety issue for kids playing in the park and dogs walking. While sponsors are asked not to use glass ornaments, we are going to need to enforce this better in 2026 and those using them will not be able to participate in future years.  Spring BreakOUT event timing: The board discussed that if businesses are going to be listed as a participant on event materials, they need to agree to stay open until 5 p.m.  ShawanoFest: Discussion on north end of Main Street included ideas such as a ferris wheel/trampoline rental company that Chelsea Gilling knows of – she will send contact info to Lindsay. Alex Hartwig has contact information for a kids’ food vendor that would fit well in this area if these type of rides are added to the event. Additionally, could check with Kasey Hohn on bounce houses. Discussion on the car show moving locations (to Division Street?) because the current challenge is the unknown of how many cars will show up and when it doesn’t fill the street then there’s a huge disconnect between the 100 north block of Main Street and the fire station where they hold their open house that day. FUTURE AGENDA ITEMS • None. ADJOURNMENT • Motion by Chelsea Gilling to adjourn, second by Amanda Gilling. Meeting adjourned at 9:37 a.m. Respectfully submitted, Lindsay Johnson NEXT MEETING DATE: THURSDAY MARCH 5, 2025 AT 8:30 AM Page 2 of 2 Page 4 of 9 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 02/26 (02/28/2026) Mar 03, 2026 10:16AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 01/31/2026 (01/26) Balance .00 * .00 * 3,500.00 02/17/2026 AP 322 JOHNSON, LINDSAY 1,750.00 **Inv. No: FEBRUARY 15 2026 **Desc: BID Coordiator Payment **Inv. Date: 02/15/26 02/26/2026 AP 483 JOHNSON, LINDSAY 1,750.00 **Inv. No: FEBRUARY 28 2026 **Desc: BID Coordiator Payment **Inv. Date: 02/28/26 02/28/2026 (02/26) Period Totals and Balance 3,500.00 * .00 * 7,000.00 YTD Encumbrance .00 YTD Actual 7,000.00 Total 7,000.00 YTD Budget 39,000.00 Unexpended 32,000.00 210-56720-3000 General Expense 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3100 Supplies and Materials 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 100.00 Unexpended 100.00 210-56720-3110 Postage 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 50.00 Unexpended 50.00 210-56720-3120 Advertising/Promotions 01/31/2026 (01/26) Balance .00 * .00 * 280.00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * 280.00 YTD Encumbrance .00 YTD Actual 280.00 Total 280.00 YTD Budget 53,727.00 Unexpended 53,447.00 210-56720-3200 Equipment 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 01/31/2026 (01/26) Balance .00 * .00 * 150.00 Page 5 of 9 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 02/26 (02/28/2026) Mar 03, 2026 10:16AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3300 Training and Memberships (continued) 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * 150.00 YTD Encumbrance .00 YTD Actual 150.00 Total 150.00 YTD Budget 200.00 Unexpended 50.00 210-56720-3350 Mileage Expense 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 01/31/2026 (01/26) Balance .00 * .00 * 69,006.54- 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * 69,006.54- YTD Encumbrance .00 YTD Actual 69,006.54- Total 69,006.54- YTD Budget 69,007.00- Unearned .46 210-56720-4685 Event Fees 01/31/2026 (01/26) Balance .00 * .00 * 840.00- 02/23/2026 CR 2000000051 ShawanoFest BID Fees FOOD VENDOR - ERIC 100.00- Description: ShawanoFest BID Fees FOOD VENDOR - ERICAQ HARBATH-SPIRAL SPUDS 02/23/2026 CR 2000000053 Octoberfest BID Fees FOOD VENDOR - PAUL B 100.00- Description: Octoberfest BID Fees FOOD VENDOR - PAUL BERGSBAKEN 02/23/2026 CR 2000000053 ShawanoFest BID Fees FOOD VENDOR - ALPH 100.00- Description: ShawanoFest BID Fees FOOD VENDOR - ALPHA DOGS MOBILE FOOD SERV 02/23/2026 CR 1000003475 ShawanoFest BID Fees - JOANN CISLER 40.00- Description: ShawanoFest BID Fees - JOANN CISLER 02/23/2026 CR 1000003475 ShawanoFest BID Fees - KRIS BOVEE 40.00- Description: ShawanoFest BID Fees - KRIS BOVEE 02/23/2026 CR 1000003475 ShawanoFest BID Fees FOOD VENDOR - S & S 100.00- Description: ShawanoFest BID Fees FOOD VENDOR - S & S JABER LLC/DBA LUIGIS PIZZA 02/23/2026 CR 1000003475 Octoberfest BID Fees FOOD VENDOR - S & S J 100.00- Description: Octoberfest BID Fees FOOD VENDOR - S & S JABER LLC/DBA LUIGIS PIZZA 02/28/2026 (02/26) Period Totals and Balance .00 * 580.00- * 1,420.00- YTD Encumbrance .00 YTD Actual 1,420.00- Total 1,420.00- YTD Budget 10,000.00- Unearned 8,580.00 210-56720-4800 Interest on Investments 01/31/2026 (01/26) Balance .00 * .00 * .00 Page 6 of 9 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 02/26 (02/28/2026) Mar 03, 2026 10:16AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4800 Interest on Investments (continued) 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 23,000.00- Unearned 23,000.00 210-56720-4890 Miscellaneous Income 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,450.00 Unexpended 1,450.00 210-56720-7000 Grants 01/31/2026 (01/26) Balance .00 * .00 * .00 02/28/2026 (02/26) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 5,000.00 Unexpended 5,000.00 Number of transactions: 9 Number of accounts: 17 Debit Credit Proof Grand Totals: 3,500.00 580.00- 2,920.00 Page 7 of 9  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 2 MONTHS ENDING FEBRUARY 28, 2026 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 69,007.00 .00 69,006.54 .46 100.0 TOTAL SPECIAL ASSESSMENTS 69,007.00 .00 69,006.54 .46 100.0 GENERAL REVENUES 210-56720-4685 EVENT FEES 10,000.00 580.00 1,420.00 8,580.00 14.2 210-56720-4855 SPONSORSHIPS 23,000.00 .00 .00 23,000.00 .0 TOTAL GENERAL REVENUES 33,000.00 580.00 1,420.00 31,580.00 4.3 TOTAL FUND REVENUE 102,007.00 580.00 70,426.54 31,580.46 69.0 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 38.47 38.47 441.53 8.0 210-56720-2300 PROFESSIONAL SERVICES 39,000.00 3,500.00 7,000.00 32,000.00 18.0 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 .00 1,000.00 .0 210-56720-3100 SUPPLIES AND MATERIALS 100.00 .00 .00 100.00 .0 210-56720-3110 POSTAGE 50.00 .00 .00 50.00 .0 210-56720-3120 ADVERTISING/PROMOTIONS 53,727.00 .00 280.00 53,447.00 .5 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 200.00 .00 150.00 50.00 75.0 210-56720-5000 GENERAL INSURANCE 1,450.00 .00 .00 1,450.00 .0 210-56720-7000 GRANTS 5,000.00 .00 .00 5,000.00 .0 TOTAL EXPENSES 102,007.00 3,538.47 7,468.47 94,538.53 7.3 TOTAL FUND EXPENDITURES 102,007.00 3,538.47 7,468.47 94,538.53 7.3 NET REVENUE OVER EXPENDITURES .00 ( 2,958.47) 62,958.07 ( 62,958.07) .0 FOR ADMINISTRATION USE ONLY 16 % OF THE FISCAL YEAR HAS ELAPSED 03/03/2026 10:13AM PAGE: 1 Page 8 of 9 BID Coordinator Report  Follow Me in February o Honestly, these segments took up most of my time this month, but many success stories. o One lady didn’t know The Cobbler’s Closet sold children’s shoes until she saw the video. She stopped in, bought a pair of shoes for her child and two for herself. o Another follower didn’t realize J Doggs had moved to a permanent location. o A local resident walks her dog through downtown every day and didn’t know Simply Sassy Clothing was there. o One business told me her February was double what it was last year…not saying it was as a result of this video series, but still a success to share! o And I’m sure there were more! February was a great time to remind people of all the great things we have in downtown. While I won’t plan to do the same thing next year, I think some sort of social media campaign is necessary during the slow months of winter. o I will share a handout at the meeting of the reach we had during February; we gained 326 followers throughout the month.  Spring BreakOUT o 24 participating businesses o Fox 11 segment on March 3 and then watch for it to be on social media afterwards. o Market Messenger: small ad in 3/5/26 paper and map in the 3/12/26 paper o Radio: recording commercials after BID meeting on Thursday and they will air next week.  Annual Meeting o Venue is booked with SBB o I have reached out to East Central Planning to see if they would have any suggestions on someone on staff who might be available for a branding overview. o Save the date will go out soon o Invitation needs to be sent out no more than 30 days and no less than 15 days prior to meeting.  ShawanoFest o Update on car show location – after visiting with car club, we are going to proceed with having them in the 100 North block of Main Street. They will not plan to use anymore than that, and if more cars, the overflow would be the GENEX/Total Fitness parking lot. Lindsay is going to provide them with flyers earlier in the spring and they will distribute at other car shows they attend. They realize they won’t have enough cars to fill the 200 north block. That would leave the 200 north block for games, rides, etc. This should work well because people should be able to see these items from south Main Street and want to walk toward them to see more. Plus, I think will be best to have kid-friendly activities near the fire station to attract families to visit the fire and ambulance stations for their open house events. Page 9 of 9