Local Development Finance Authority
Regular MeetingSterling Heights, MI · June 7, 2021
Minutes
CITY OF STERLING HEIGHTS
LOCAL DEVELOPMENT FINANCE AUTHORITY
Approved
MINUTES OF THE SPECIAL MEETING
June 7, 2021 – 8:00 a.m.
6633 18 Mile Road, Sterling Heights, MI 48314
586-884-9322
VideoConference and TeleConference
Phil Hunsberger called the meeting to order at 8:01 a.m.
Pledge of Allegiance
Members present at roll call: Michael Balsamo, Bill Holbrook, Phil Hunsberger, Laurel Johnson,
John Lettang, Dominic Patrus, Jeanne Schabath-Lewis, Howard Sizemore, Jill Tomyn
Members absent: Ellanore Evans, Josh Hundt, Elise Johnson, Robert Ljucovic, Steve Pomaville,
Camille Silda
Also in attendance: Luke Bonner, CEO Bonner Advisory Group, Senior Economic Development
Advisor – City of Sterling Heights; Kathryn Quell, Management Services Specialist – City of
Sterling Heights
Motion to Approve the Agenda
Moved by Lettang, supported by Sizemore, to approve the agenda as presented.
Ayes: All
Nays: None
Motion carried.
Motion to Approve the CONSENT AGENDA as presented
Moved by Lettang, supported by L. Johnson, to approve the Consent Agenda as presented.
A. To approve the minutes of the Regular Meeting of May 14, 2021.
B. To approve the proposal by Mando Construction, Inc. (75 Lafayette Street, Suite 100,
Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,490.00 –
Ceiling Tile Grid.
C. To approve the proposal by LaBelle Electrical Contractors, LLC (241 Church Street,
Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,300.00 –
Corridor Lighting and EXIT sign retrofit.
D. To approve the Shared Workspace Lease Agreement between Tara Schwark and the
Local Development Finance Authority (LDFA). The Agreement is month-to-month at a
rate of $100/month.
Ayes: All
Nays: None
Motion carried.
New Business
To approve the Proposal from Issue Media Group for media/marketing services for a one-
year period for the development of the branding and identity of the Sterling Innovation
District at a cost of $46,000.
Mr. Bonner stated that last year the contract with Issue Media Group was funded out the
Economic Development Fund to allow a broader coverage of stories. The Economic
Development Corporation will fund that contract again this upcoming fiscal year. A new
contract was developed with Issue Media Group to develop brand identity for the Sterling
Innovation District. The focus of this contract will be on key business stakeholders and telling
their stories along with creating a brand identity. Issue Media Group will have suggestions of a
marketing game plan going forward. Additionally, Mr. Bonner stated that the City of Sterling
Heights is redesigning their website in 2022 and the Sterling Innvoation District will have a
landing page on the website.
Moved by Lettang, supported by Balsamo to approve the Proposal from Issue Media Group for
media/marketing services for a one-year period for the development of the branding and identity
of the Sterling Innovation District at a cost of $46,000.
Ayes: All
Nays: None
Motion carried.
Old Business
Public Comment
None
Adjournment
Moved by Lettang, supported by Patrus to adjourn.
Ayes: All
Nays: None
Motion carried.
The meeting adjourned at 8:28am
Agenda
CITY OF STERLING HEIGHTS
Special Meeting of the
LOCAL DEVELOPMENT FINANCE AUTHORITY
June 7, 2021
8:00 AM
The LDFA is conducting its meeting on June 7, 2021 by telephone conference.
This meeting will take place at 8:00 a.m., on June 7, 2021 by Zoom videoconference and
teleconference. To access the meeting, members of the public must dial in using the
following telephone conference number: Dial In: _1-929-205-6099________ . When
prompted, enter the following Meeting ID Number: __968 3393 1537___________ and
passcode 317713.
All pubic participants wishing to participate by telephone will be placed on hold in a virtual
“waiting room” until the meeting starts (8:00 a.m.). All members of the public will be muted
during the business portion of the meeting.
Those wishing to participate in Public Comment will then be recognized by the Chair and
asked whether that person has a comment at that time. When prompted, you should indicate
your desire to address the LDFA Board and be recognized by the Chair. Please be advised
that there could be delays based on the number of calls received.
Members of the public will be afforded three (3) minutes each to address the LDFA Board
under Public Comment. The Chair, with LDFA Board approval, may shorten this time in order
to provide all members of the public a reasonable opportunity to speak.
As always, residents are encouraged to email any questions they may have on any agenda
item to the LDFA at cityhall@sterling-heights.net.
MEETING CALLED TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
APPROVAL OF AGENDA
CONSENT AGENDA
A. May 14, 2021 Special Meeting Minutes
B. To accept the proposal by Mando Construction, Inc (75 Lafayette Street, Suite 100,
Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,490.00
– Ceiling Tile Grid.
C. To accept the proposal by LaBelle Electrical Contractors, LLC (241 Church Street,
Mount Clemens, MI 48043) for the remodel of Velocity in the amount of
$22,300.00 – Corridor Lighting and EXIT Sign Retrofit.
D. To approve the Shared Workspace Lease Agreement between Tara Schwark and
the Local Development Finance Authority (LDFA). The Agreement is month-to-
month at a rate of $100/month.
NEW BUSINESS
1. To consider a Proposal from Issue Media Group for media/marketing services for a
one-year period for the development of the branding and identity of the Sterling
Innovation District at a cost of $46,000.
2. Update – Alchemist Ventures
OLD BUSINESS
PUBLIC COMMENT
ADJOURNMENT
The LDFA will provide necessary reasonable auxiliary aids and services to individuals
with disabilities at the meeting upon 7 days notice to Community Relations Department
at 446-CITY.
CITY OF STERLING HEIGHTS
LOCAL DEVELOPMENT FINANCE AUTHORITY
Draft
MINUTES OF THE SPECIAL MEETING
May 14, 2021 – 8:00 a.m.
6633 18 Mile Road, Sterling Heights, MI 48314
586-884-9322
VideoConference and TeleConference
Phil Hunsberger called the meeting to order at 8:00 a.m.
Pledge of Allegiance
Members present at roll call: Michael Balsamo, Bill Holbrook, Phil Hunsberger, Laurel Johnson,
John Lettang, Dominic Patrus, Steve Pomaville, Jeanne Schabath-Lewis, Camille Silda, Howard
Sizemore, Jill Tomyn
Members absent: Ellanore Evans, Josh Hundt, Elise Johnson, Robert Ljucovic,
Also in attendance: Jason Castor, City Development Director – City of Sterling Heights; Kathryn
Quell, Management Services Specialist – City of Sterling Heights; Alchemist Ventures – Patrick
Wearn, Patricia Lopez, Tyler Sweatt
Motion to Approve the Agenda
Moved by Lettang, supported by Pomaville, to approve the agenda as presented.
Ayes: All
Nays: None
Motion carried.
Motion to Approve the CONSENT AGENDA as presented
Moved by Patrus, supported by Schabath-Lewis, to approve the Consent Agenda as presented.
A. To approve the minutes of the Regular Meeting of February 16, 2021.
B. To approve the proposal by ISCG, Inc. (612 North Main, Royal Oak, MI 48067) for the
remodel Velocity in the amount of $274,998.00. The proposals are as follows:
#116061 – Transistions Drapery $6454.89
#116060 – Lighting/Electrical $66,811.80
#116170 – Furniture $32,908.04
#116168 – Tile/Countertops $45,551.84
#116000 – Flooring $42,468.63
#115998 – Paint/Wallcovering $77,553.97
Whittock Supply – Plumbing $3248.68
C. To approve the Shared Workspace Lease Agreement between Steven Lintz and the Local
Development Finance Authority (LDFA). The Agreement is month-to-month at a rate of
$100/month.
D. To approve the Shared Workspace Lease Agreement between Mark Winters and the
Local Development Finance Authority (LDFA). The Agreement is month-to-month at a
rate of $100/month.
Ayes: All
Nays: None
Motion carried.
New Business
Update – Alchemist Ventures
GrowBig training as a resource to businesses.
Manufacturers Engage in March was geared to small/medium manufacturers addressing their
challenges and how to deal with them.
Partnering with Toffler for a Manufacturers Engage with a topic of the Biden administration and
policies relating to manufacturing.
Ongoing updates to the Velocity-Center website.
Lunch and Learn speaker series two books – “Big Little Breakthroughs” by Josh Linkner and
“Convergence” by Deborah Westfall.
Working on building the brand and developing relevant and engaging programming
Tech Tuesdays – technology displays (5 over the course of the summer)
Macomb County Robotics & Innovation Center (MCRIC) now in Velocity.
Mr. Hunsberger requested an update regarding the metrics.
Old Business
Public Comment
None
Adjournment
Moved by Lettang, supported by Silda to adjourn.
Ayes: All
Nays: None
Motion carried.
The meeting adjourned at 8:37am
Business of the Local
Development Finance Meeting: 6/7/21
Authority
Sterling Heights, Michigan
AGENDA STATEMENT
OMB AS03 Rev. 11/04
Item Title: To consider a Proposal from Issue Media Group for media/marketing services for a one-year
period for the development of the branding and identity of the Sterling Innovation District at a
cost of $46,000.
Submitted By: Office of Economic Development
Contact Person/Telephone: Luke Bonner, Senior Economic Development Advisor
Administration (initial as applicable) Attachments
City Clerk x Resolution Minutes
Finance & Budget Director Ordinance Plan/Map
City Attorney (as to legal form) x Contract x Other
City Manager
Check box if this agenda item requires billing/revenue collection (fees, etc.) by Treasury Office
Executive Summary:
Issue Media Group (IMG) will partner with the City of Sterling Heights Issue Media Group (IMG) will engage
key stakeholders involved in the creation of a Sterling Heights Innovation District to understand the vision,
aspirations, assets, companies, and resources that will be involved in the district. Issue Media Group will
interview key stakeholders to outline the story, vision statement, brand narrative, important storylines and
assets that will enable the creation of an overall brand, series of stories and microsite / landing page for the
initiative.
The LDFA is requested to support this marketing initiative for $46,000. The funds used to cover the cost of
this partnership agreement will come from the LDFA “local” tax capture, and not the Smartzone “school”
capture. The LDFA has paid for the installation of Sterling Innovation Signage throughout the corridor. This
project will bring meaning and definition to our robust tech hub.
Suggested Action:
MOVED BY: SECONDED BY:
RESOLVED, to approve an extension of the proposal between the City of Sterling Heights Local
Development Finance Authority and Issue Media Group for a marketing partnership.
A Proposal For Sterling Heights Innovation District
Objective
To develop a brand and communications platform for the launch of a Sterling Heights Innovation
district.
Strategy
Issue Media Group (IMG) will engage key stakeholders involved in the creation of a Sterling
Heights Innovation District to understand the vision, aspirations, assets, companies and
resources that will be involved in the district. Issue Media Group will interview key stakeholders
to outline the story, vision statement, brand narrative, important storylines and assets that will
enable the creation of an overall brand, series of stories and microsite / landing page for the
initiative.
— Program Deliverables —
Define the Story and Capture The Vision
● Conduct stakeholder interviews (6-10)
● Develop “New York Times Style” story for the(+1200 - 1600 words)
● Develop overall project vision statement for the innovation district (250-400 words)
Define the Brand / Brand Essence Statement
● 30 words that capture brand essence and value proposition
Develop Sterling Heights Innovation District Logo
● Develop 5 logo options
*Look and feel of logos will be designed to integrate into the overall City of Sterling Heights look
and feel.
Storytelling + Promotional Strategy
● Develop a 6-Part editorial series to be published in MetroMode and Second Wave and
actively promoted through Issue Media Group social media networks.
* Innovation District series would be focused and separate from the current Sterling Heights
series in MetroMode.
● Develop an overall marketing and promotional strategy for the innovation district to
include a top 5 list of recommendations.
Sterling Heights Innovation District Advertising Campaign in Issue Media Group Network of
sites.
● Issue Media Group will develop an advertising and branding campaign for Sterling
Heights Innovation District. This campaign will include but not be limited to ad
placement in high-value Issue Media Group sites including SecondWave, Concentrate,
Model D, MetroMode and Flintside publications.
Ad Specs: https://www.issuemediagroup.com/ad-specs/
Program Investment: $46,000
Contract Terms
This contract contains the entire agreement between Issue Media Group and City of Sterling
Heights and there are no other conditions in any other written or oral agreement concerning
the subject matter in this contract. This contract supersedes any prior written or oral agreement
between Issue Media Group Media and City of Sterling Heights. No amendment, change or
modification to this contract will be effective unless it is in writing and signed by both parties.
Either IMG or City of Sterling Heights may terminate this contract for any reason by giving the
other party 30-days written notice.
Payment terms: Payment due upon receipt of invoice(s).
Duration: June 1, 2021 - May 30, 2022
— Partnership Approval —
By signing this proposal, the undersigned client representing the City of Sterling Heights
authorizes Issue Media Group to proceed with the work described in this proposal.
Accepted by Sterling Heights Accepted by Issue Media Group:
________________________________ ______________________________
Signature Signature
________________________________ ______________________________
Name Brian Boyle, CEO
________________________________ ______________________________
Date Date
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