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Local Development Finance Authority

Regular Meeting

Sterling Heights, MI · June 7, 2021

AgendaMinutes

Minutes

CITY OF STERLING HEIGHTS LOCAL DEVELOPMENT FINANCE AUTHORITY Approved MINUTES OF THE SPECIAL MEETING June 7, 2021 – 8:00 a.m. 6633 18 Mile Road, Sterling Heights, MI 48314 586-884-9322 VideoConference and TeleConference Phil Hunsberger called the meeting to order at 8:01 a.m. Pledge of Allegiance Members present at roll call: Michael Balsamo, Bill Holbrook, Phil Hunsberger, Laurel Johnson, John Lettang, Dominic Patrus, Jeanne Schabath-Lewis, Howard Sizemore, Jill Tomyn Members absent: Ellanore Evans, Josh Hundt, Elise Johnson, Robert Ljucovic, Steve Pomaville, Camille Silda Also in attendance: Luke Bonner, CEO Bonner Advisory Group, Senior Economic Development Advisor – City of Sterling Heights; Kathryn Quell, Management Services Specialist – City of Sterling Heights Motion to Approve the Agenda Moved by Lettang, supported by Sizemore, to approve the agenda as presented. Ayes: All Nays: None Motion carried. Motion to Approve the CONSENT AGENDA as presented Moved by Lettang, supported by L. Johnson, to approve the Consent Agenda as presented. A. To approve the minutes of the Regular Meeting of May 14, 2021. B. To approve the proposal by Mando Construction, Inc. (75 Lafayette Street, Suite 100, Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,490.00 – Ceiling Tile Grid. C. To approve the proposal by LaBelle Electrical Contractors, LLC (241 Church Street, Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,300.00 – Corridor Lighting and EXIT sign retrofit. D. To approve the Shared Workspace Lease Agreement between Tara Schwark and the Local Development Finance Authority (LDFA). The Agreement is month-to-month at a rate of $100/month. Ayes: All Nays: None Motion carried. New Business To approve the Proposal from Issue Media Group for media/marketing services for a one- year period for the development of the branding and identity of the Sterling Innovation District at a cost of $46,000. Mr. Bonner stated that last year the contract with Issue Media Group was funded out the Economic Development Fund to allow a broader coverage of stories. The Economic Development Corporation will fund that contract again this upcoming fiscal year. A new contract was developed with Issue Media Group to develop brand identity for the Sterling Innovation District. The focus of this contract will be on key business stakeholders and telling their stories along with creating a brand identity. Issue Media Group will have suggestions of a marketing game plan going forward. Additionally, Mr. Bonner stated that the City of Sterling Heights is redesigning their website in 2022 and the Sterling Innvoation District will have a landing page on the website. Moved by Lettang, supported by Balsamo to approve the Proposal from Issue Media Group for media/marketing services for a one-year period for the development of the branding and identity of the Sterling Innovation District at a cost of $46,000. Ayes: All Nays: None Motion carried. Old Business Public Comment None Adjournment Moved by Lettang, supported by Patrus to adjourn. Ayes: All Nays: None Motion carried. The meeting adjourned at 8:28am

Agenda

CITY OF STERLING HEIGHTS Special Meeting of the LOCAL DEVELOPMENT FINANCE AUTHORITY June 7, 2021 8:00 AM The LDFA is conducting its meeting on June 7, 2021 by telephone conference. This meeting will take place at 8:00 a.m., on June 7, 2021 by Zoom videoconference and teleconference. To access the meeting, members of the public must dial in using the following telephone conference number: Dial In: _1-929-205-6099________ . When prompted, enter the following Meeting ID Number: __968 3393 1537___________ and passcode 317713. All pubic participants wishing to participate by telephone will be placed on hold in a virtual “waiting room” until the meeting starts (8:00 a.m.). All members of the public will be muted during the business portion of the meeting. Those wishing to participate in Public Comment will then be recognized by the Chair and asked whether that person has a comment at that time. When prompted, you should indicate your desire to address the LDFA Board and be recognized by the Chair. Please be advised that there could be delays based on the number of calls received. Members of the public will be afforded three (3) minutes each to address the LDFA Board under Public Comment. The Chair, with LDFA Board approval, may shorten this time in order to provide all members of the public a reasonable opportunity to speak. As always, residents are encouraged to email any questions they may have on any agenda item to the LDFA at cityhall@sterling-heights.net. MEETING CALLED TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL APPROVAL OF AGENDA CONSENT AGENDA A. May 14, 2021 Special Meeting Minutes B. To accept the proposal by Mando Construction, Inc (75 Lafayette Street, Suite 100, Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,490.00 – Ceiling Tile Grid. C. To accept the proposal by LaBelle Electrical Contractors, LLC (241 Church Street, Mount Clemens, MI 48043) for the remodel of Velocity in the amount of $22,300.00 – Corridor Lighting and EXIT Sign Retrofit. D. To approve the Shared Workspace Lease Agreement between Tara Schwark and the Local Development Finance Authority (LDFA). The Agreement is month-to- month at a rate of $100/month. NEW BUSINESS 1. To consider a Proposal from Issue Media Group for media/marketing services for a one-year period for the development of the branding and identity of the Sterling Innovation District at a cost of $46,000. 2. Update – Alchemist Ventures OLD BUSINESS PUBLIC COMMENT ADJOURNMENT The LDFA will provide necessary reasonable auxiliary aids and services to individuals with disabilities at the meeting upon 7 days notice to Community Relations Department at 446-CITY. CITY OF STERLING HEIGHTS LOCAL DEVELOPMENT FINANCE AUTHORITY Draft MINUTES OF THE SPECIAL MEETING May 14, 2021 – 8:00 a.m. 6633 18 Mile Road, Sterling Heights, MI 48314 586-884-9322 VideoConference and TeleConference Phil Hunsberger called the meeting to order at 8:00 a.m. Pledge of Allegiance Members present at roll call: Michael Balsamo, Bill Holbrook, Phil Hunsberger, Laurel Johnson, John Lettang, Dominic Patrus, Steve Pomaville, Jeanne Schabath-Lewis, Camille Silda, Howard Sizemore, Jill Tomyn Members absent: Ellanore Evans, Josh Hundt, Elise Johnson, Robert Ljucovic, Also in attendance: Jason Castor, City Development Director – City of Sterling Heights; Kathryn Quell, Management Services Specialist – City of Sterling Heights; Alchemist Ventures – Patrick Wearn, Patricia Lopez, Tyler Sweatt Motion to Approve the Agenda Moved by Lettang, supported by Pomaville, to approve the agenda as presented. Ayes: All Nays: None Motion carried. Motion to Approve the CONSENT AGENDA as presented Moved by Patrus, supported by Schabath-Lewis, to approve the Consent Agenda as presented. A. To approve the minutes of the Regular Meeting of February 16, 2021. B. To approve the proposal by ISCG, Inc. (612 North Main, Royal Oak, MI 48067) for the remodel Velocity in the amount of $274,998.00. The proposals are as follows: #116061 – Transistions Drapery $6454.89 #116060 – Lighting/Electrical $66,811.80 #116170 – Furniture $32,908.04 #116168 – Tile/Countertops $45,551.84 #116000 – Flooring $42,468.63 #115998 – Paint/Wallcovering $77,553.97 Whittock Supply – Plumbing $3248.68 C. To approve the Shared Workspace Lease Agreement between Steven Lintz and the Local Development Finance Authority (LDFA). The Agreement is month-to-month at a rate of $100/month. D. To approve the Shared Workspace Lease Agreement between Mark Winters and the Local Development Finance Authority (LDFA). The Agreement is month-to-month at a rate of $100/month. Ayes: All Nays: None Motion carried. New Business Update – Alchemist Ventures GrowBig training as a resource to businesses. Manufacturers Engage in March was geared to small/medium manufacturers addressing their challenges and how to deal with them. Partnering with Toffler for a Manufacturers Engage with a topic of the Biden administration and policies relating to manufacturing. Ongoing updates to the Velocity-Center website. Lunch and Learn speaker series two books – “Big Little Breakthroughs” by Josh Linkner and “Convergence” by Deborah Westfall. Working on building the brand and developing relevant and engaging programming Tech Tuesdays – technology displays (5 over the course of the summer) Macomb County Robotics & Innovation Center (MCRIC) now in Velocity. Mr. Hunsberger requested an update regarding the metrics. Old Business Public Comment None Adjournment Moved by Lettang, supported by Silda to adjourn. Ayes: All Nays: None Motion carried. The meeting adjourned at 8:37am Business of the Local Development Finance Meeting: 6/7/21 Authority Sterling Heights, Michigan AGENDA STATEMENT OMB AS03 Rev. 11/04 Item Title: To consider a Proposal from Issue Media Group for media/marketing services for a one-year period for the development of the branding and identity of the Sterling Innovation District at a cost of $46,000. Submitted By: Office of Economic Development Contact Person/Telephone: Luke Bonner, Senior Economic Development Advisor Administration (initial as applicable) Attachments City Clerk x Resolution Minutes Finance & Budget Director Ordinance Plan/Map City Attorney (as to legal form) x Contract x Other City Manager  Check box if this agenda item requires billing/revenue collection (fees, etc.) by Treasury Office Executive Summary: Issue Media Group (IMG) will partner with the City of Sterling Heights Issue Media Group (IMG) will engage key stakeholders involved in the creation of a Sterling Heights Innovation District to understand the vision, aspirations, assets, companies, and resources that will be involved in the district. Issue Media Group will interview key stakeholders to outline the story, vision statement, brand narrative, important storylines and assets that will enable the creation of an overall brand, series of stories and microsite / landing page for the initiative. The LDFA is requested to support this marketing initiative for $46,000. The funds used to cover the cost of this partnership agreement will come from the LDFA “local” tax capture, and not the Smartzone “school” capture. The LDFA has paid for the installation of Sterling Innovation Signage throughout the corridor. This project will bring meaning and definition to our robust tech hub. Suggested Action: MOVED BY: SECONDED BY: RESOLVED, to approve an extension of the proposal between the City of Sterling Heights Local Development Finance Authority and Issue Media Group for a marketing partnership. A Proposal For Sterling Heights Innovation District Objective To develop a brand and communications platform for the launch of a Sterling Heights Innovation district. Strategy Issue Media Group (IMG) will engage key stakeholders involved in the creation of a Sterling Heights Innovation District to understand the vision, aspirations, assets, companies and resources that will be involved in the district. Issue Media Group will interview key stakeholders to outline the story, vision statement, brand narrative, important storylines and assets that will enable the creation of an overall brand, series of stories and microsite / landing page for the initiative. — Program Deliverables — Define the Story and Capture The Vision ● Conduct stakeholder interviews (6-10) ● Develop “New York Times Style” story for the(+1200 - 1600 words) ● Develop overall project vision statement for the innovation district (250-400 words) Define the Brand / Brand Essence Statement ● 30 words that capture brand essence and value proposition Develop Sterling Heights Innovation District Logo ● Develop 5 logo options *Look and feel of logos will be designed to integrate into the overall City of Sterling Heights look and feel. Storytelling + Promotional Strategy ● Develop a 6-Part editorial series to be published in MetroMode and Second Wave and actively promoted through Issue Media Group social media networks. * Innovation District series would be focused and separate from the current Sterling Heights series in MetroMode. ● Develop an overall marketing and promotional strategy for the innovation district to include a top 5 list of recommendations. Sterling Heights Innovation District Advertising Campaign in Issue Media Group Network of sites. ● Issue Media Group will develop an advertising and branding campaign for Sterling Heights Innovation District. This campaign will include but not be limited to ad placement in high-value Issue Media Group sites including SecondWave, Concentrate, Model D, MetroMode and Flintside publications. Ad Specs: https://www.issuemediagroup.com/ad-specs/ Program Investment: $46,000 Contract Terms This contract contains the entire agreement between Issue Media Group and City of Sterling Heights and there are no other conditions in any other written or oral agreement concerning the subject matter in this contract. This contract supersedes any prior written or oral agreement between Issue Media Group Media and City of Sterling Heights. No amendment, change or modification to this contract will be effective unless it is in writing and signed by both parties. Either IMG or City of Sterling Heights may terminate this contract for any reason by giving the other party 30-days written notice. Payment terms: Payment due upon receipt of invoice(s). Duration: June 1, 2021 - May 30, 2022 — Partnership Approval — By signing this proposal, the undersigned client representing the City of Sterling Heights authorizes Issue Media Group to proceed with the work described in this proposal. Accepted by Sterling Heights Accepted by Issue Media Group: ________________________________ ______________________________ Signature Signature ________________________________ ______________________________ Name Brian Boyle, CEO ________________________________ ______________________________ Date Date

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