Culture, Events & Public Art Commission (Meets 2nd Thursday of each month at 10:00 a.m.)

Office of the Mayor Jim Paine, Mayor Nick Raverty, Chief of Staff Phone: (715) 395-7212 1316 North 14th Street, #301 Fax: (715) 395-7590 Superior, WI 54880 TDD: (715) 395-7521 Website: www.ci.superior.wi.us E-mail: mayor@ci.superior.wi.us AGENDA FESTIVAL COMMITTEE WEDNESDAY, FEBRUARY 10, 2021 3:00 P.M. – Virtual Attendance Please contact the Mayor’s Office to request virtual login information to attend the meeting. Members: Carolyn Nelson-Kavajecz, Nikky Farmakes, Julie Urban, Lindsey Jacobson, Lindsey Graskey, and Craig Sutherland AGENDA: 1. Roll Call 2. Approval of January 12 minutes 3. Review Sponsorship Application 4. Future Agenda Items 5. Any other business 6. Adjournment The City of Superior complies with the Americans with Disabilities Act of 1990. If you are in need of an accommodation to participate in the public meeting process, please contact Nick Raverty at (715) 395-7212 by 4:30 pm on Friday prior to the scheduled meeting. The City will attempt to accommodate any request depending on the amount of notice we receive. Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. c: City Clerk’s Office Public Access – via e-mail  FESTIVAL COMMITTEE MINUTES Wednesday, January 12 2:00-3:00 pm The January 12th meeting of the Festival Committee was called to order at 2:04pm. 1. Roll Call Members present: Lindsey Graskey, Nikky Farmakes, Lindsey Jacobson, Craig Sutherland, and Carolyn Nelson-Kavajecz (joined at 2:36pm) Others Present: Linda Cadotte, Nick Raverty 2. Approve November 17 meeting minutes Motion by Nikky Farmakes, seconded by Lindsey Jacobson, and approved unanimously. 3. Overview of Festival Committee changes/updates - Scope -Budget -Composition Nick shared a brief update following the approval of the Festival Committee as a special committee by City Council. The scope as laid out by Mayor Paine’s statement in a memo to the Finance Committee as “The Purpose of this committee will be to distribute designated funds to community festivals and events in and around Superior. …Sponsored events should be recreational in nature but may emphasize health, community spirit, history, culture, or holidays. The committee may only award grants to events that are open to the public.” The Festival Committee has an annual budget of $62,100 for the year 2021. $59,100 from the Hotel/Motel Tax Fund and $3,000 from the general fund. Some funds are already earmarked, including $40,000 for the Lake Superior Ice Festival and $13,500 for the fireworks contract. With these considerations, the committee will have $8,600 to disperse through their own established sponsorship process. This is a process that will be presented, modified, and approved at future meetings. The committee is also allowed to have up to 7 members, of which 5 seats are appointed. Committee members were asked to think if there are any gaps in composition that may need to be filled. Lindsey Jacobson inquired if “in and around” Superior needed to be defined based on the scope set by Mayor Paine. Linda Cadotte shared events are typically held on public property. The question was raised as to which hotels/motels pay taxes into this fund. Only hotels and motels within the City of Superior pay into the fund. There was discussion on potentially adding a representative from the hotel/motel industry to help diversify composition, as well as adding a representative from the major industry or the education industry. Ensure we maintain the work the committee has done already – focusing on operational costs (barricades, garbage cans, etc.). 4. Lake Superior Ice Festival Update Partnerships going extremely well. Expanding partnership with WDIO – now covering live carvings. 58,000 hits on the website in the last week alone. Gaining a lot of traction on social media. 1,000 masks were ordered and will be distributed at the event. Marketing going well overall. Not many food and beverage specials to date, but hoping to have more come in before the event. Lodging specials are coming in, and will check with more retail. Less kids event this year, but an increase in other events. Down in sponsorships for ice carvings this year, but the city will cover the costs and place them around the city at city-owned locations. Everything is coming together well. 5. Any other business 6. Set next meeting Nick will reach out to committee members to set a standard meeting date and time for this committee moving forward, and will get these agendas and minutes uploaded to the city website as well. 7. Adjourn The meeting was adjourned at 2:54pm.  EVENT SPONSORSHIP APPLICATION PROGRAM YEAR 2021 APPLICATION DEADLINE: February 26, 2021 1. About your organization/group/event Name of Event: Date(s) of Event: Name of Organization/Group: Address: Mailing address (if different from above): Main contact person: Phone(s): Email address: Do you have a board of directors? Yes No If so please attach a separate sheet listing board members Is your organization a non-profit? Yes No Non-profits, please list your EIN number EIN #: Please share your organization/group’s mission: Please share mission/objective of the event: Describe the event: How many participants did your event serve the last 2 years (if 2020: 2019: applicable)? How many participants do you anticipate serving this year? 1 What percentage of your participants are City of Superior residents? Estimate how many people will be attracted to the area with this event: Does your organization conduct fundraisers? If yes, please describe your fundraising activities for the last year, funds raised and your fundraising goals for this year. List any other sponsorships and amounts received by your organization last year, along with any grants that you anticipate receiving this year: Does your organization charge a registration fee for your program/event? Please indicate the amount of the fee(s). What does your organization do to help offset fees for participants that might not be able to afford the fees? What does your organization do to promote overnight stays and tourism for this event (if applicable)? Please describe any sales, advertising, and promotions you will conduct before and at the event: How does your event incorporate community equity and inclusivity? 2 2. Grant Information Please list the sponsorship amount your organization is requesting: Is this sponsorship being requested for a one-time event or for ongoing programming? Please explain. One of the primary goals of the Festival Committee is to support events with operational/logistical costs. What operational and/or logistical costs would this sponsorship be used for, if any? (e.g. electricity, fees/permits, barricades, auxiliary police, etc.) What other costs would this sponsorship be used for, if any? Has this event receive a sponsorship from the City of Superior in previous years? Describe how the sponsorship money was used. How was the City of Superior recognized for its sponsorship in previous years (if applicable)? Please provide examples (pictures of t-shirts, banners, signs, radio scripts, social media posts, etc.). If you received a sponsorship from the City of Superior last year and were not able to use it all due to COVID, how do you plan to use that money along with a potential sponsorship for 2021? 3 How will your organization recognize the City of Superior as a sponsor this year if funds are received? (i.e. City logo on flyers, verbal recognition at events, banners, etc.) Please provide any other information you would like to committee to be aware of that was not asked above: 4 3. Program/Event Budget Summary (for most recent year) Earned Revenue $ amount Expenditures $ amount Admissions Salaries Memberships Office/administration Workshops/training Marketing/publicity Food/concessions Equipment Grants/donations Transportation Fundraisers Supplies Other (specify below) Insurance Other (specify below) TOTAL TOTAL I, the undersigned, certify that the information provided in and with this statement is true and accurate. Submitted by (signature):_________________________________________ Printed name: _________________________________ Title: __________________________________ Date: ________________________________ 5