Plan Commission (Meets 2nd Tuesday of each month at 5:00 p.m.)
Regular MeetingSuperior, WI · June 15, 2022
Minutes
PLAN COMMISSION MEETING MINUTES
SUPERIOR, WISCONSIN
Wednesday, June 15, 2022
The Plan Commission Meeting for the City of Superior was called to order by Mayor Paine at 4:00 p.m.
in the Board Room 201.
ROLL CALL
Members present: Mayor Jim Paine, Tylor Elm, Lindsey Graskey, Brent Fennessey, Brian Finstad,
Anne Porter, Garner Moffat
Members excused: Dave Strum, Dennis Dalbec
Staff present: Jason Serck, Stephanie Becken
Others present: Shelly Nelson, Greg Reibel, grant applicants. Online: Councilor Van Sickle, Councilor
Ludwig, Councilor Herrick
There being a quorum present, the meeting was in order.
APPROVAL OF MINUTES:
MOTION by Commissioner Fennessey, seconded by Porter, and carried to approve the minutes of
May 18, 2022.
Point of Order: Commissioner Fennessey reviewed agenda and asked that Old Business be taken into
account before New Business.
MOTION by Commissioner Fennessey, seconded by Finstad, and carried to take agenda out of
order and bring Old Business 1 to the top of the agenda.
1. COMMISSIONER FENNESSEY: Motion to reconsider the approval of the items 4-6, “Vacant
to Value: New Construction applications” from Plan Commission meeting on May 18, 2022.
Commissioner Paine referenced the terms of ‘reconsideration’, first outlining that the reconsideration
on the floor was whether the commission wanted to re-open discussion on the previously made vote.
If the vote were to be positive for reopening the vote, discussion would return to the vote of May
18th. Commissioner Fennesey stated the procedure as written in the Vacant to Value: New
Construction was not followed May 18th when proof of financing was not included in the
application. Commissioner Elm asked Planning Director Serck for more background. Serck
explained the process of proof of financing being required before development agreements were
drafted and paperwork was sent to Council for approval. The previous applicants for the Vacant to
Value: New Construction had happened in this order. In talks with local bankers, the approval for the
land is needed before the pre-approval process can begin—putting the need for approval about the
land before the ability to attain financing. Commissioner Paine noted that later in the agenda the
commission would look at updating the policy to reflect actual practice. Commissioner Fennessey
stated the application in May was still incomplete per existing guidelines. Commissioner Paine noted
to follow the policy now would be to treat Green New Deal differently than all of the other
applicants seen so far, and that practice has a binding effect too. Commissioner Porter asked why
this applicant should be treated differently, if all others have passed through the process.
Commissioner Fennessey noted that he noticed the difference this time, and had not previously.
Commissioner Moffit asked if the Plan Commission’s approval was a strong enough assurance about
the properties in attaining financing. Serck said yes, as the banks have already been approving
financing this way. Commissioner Paine said the Plan Commission approval holds weight, because it
halts the property from other interested parties.
Commissioner Paine called for any further discussion and asked for a Roll Call vote on the
original motion to reconsider the Vacant to Value vote from May 18, 2022.
Paine, Graskey, Finstad, Elm, Porter: NO. Moffat, Fennessey: YES. Motion failed 5-2.
NEW BUSINESS
1. Bluff buffer appeal from Gregory Reibel, 418 Marina Drive
Planning, Economic Development, and Port Director Serck explained the Reibel buffer appeal as
presented met and exceeded the requirements for appeal and encouraged approval.
MOTION by Commissioner Fennessey, seconded by Elm and carried to approve the Reibel buffer
appeal.
2. CSM 102 Belknap St
Director Serck explained the property as one all were familiar with as it was on Belknap Street
with the CSM allowing for adjustments in how the existing building and land are used in the
future.
MOTION by Commissioner Fennessey, seconded by Graskey and carried to approve the CSM of
102 Belknap St.
3. Small Business Grant Program Allocation
Commissioner Paine explained the grant applications presented can be taken in any order as far
as discussion, with the first step being to decide how to process and make decisions, as the
amount requested was more than available for the 2nd quarter of 2022. Director Serck made small
amendments to the packet, including a missing page from a bid for Anchor Bar, the income of
Jimmy’s Saloon ($350,000 rather than $10,000). He assured the commissioners that all
applicants before them had met the requirements of the application, including submitting
financial documents and multiple bids where needed. Serck noted the applicants were all present
in the room and available for questions.
Commissioner Paine noted Commissioner Moffat had put together his ideas on how to adjust
totals and if wanted later, Moffat could make a motion to approve those ideas if desired.
Commissioner Elm asked for clarity on budget on if the commission could borrow from the
past/future, as Q1 had left over money and Q3 was budgeted to have $50,000. Commissioner
Paine asserted that spending what was left from Q1 was the current plan, and borrowing from Q3
was not part of the current policy and program, but the Plan Commission had made that
policy/plan and could therefore change it to allow for Q3 borrowing if they wanted.
Commissioner Elm added that for the future, if spending shows any quarter as substantially more
popular than others, then the commission may want to consider a different schedule for
allocations. Commissioner Moffat explained his spreadsheet and totals he’d like to see to fit
within the budget. His recommendations were based to average down the larger projects and
reduce ones that did not seem as essential or had a lower economic impact. Commissioner Paine
asked for discussion to continue, but allowed that when it came time to make motions,
Commissioner Moffat was first on the list. Commissioner Porter asked for the mission statement
to be read. Provide grant-funding support for Superior’s new and existing small businesses who
are investing in the community by improving, beautifying and stabilizing our storefronts and
streetscapes within the city. The City will focus on aesthetic improvements as being a priority for
this program.
Commissioner Fennessey noted all the applicants fit with what the grant has funded in the past,
but in light of staying within budget, some did fit the focus better than others. He provided a
spreadsheet that came in under budget, but reflected preference to fully funding projects that
more fully met the grant parameters, while still funding the others at lower rates.
MOTION by Commissioner Moffat to approve the spreadsheet of recommendations he submitted
to the group. No second. Failed.
Commissioner Graskey said she was in favor of dipping into quarter three to fully fund all the
grant applications, as the projects were most likely seasonally sensitive.
MOTION by Commissioner Fennessey and seconded by Elm to approve the spreadsheet of
recommendation he submitted to the group.
Commissioner Fennessey explained he’d chosen numbers based on projects and reduced
reimbursement for the projects that fit in the ‘upon approval’ section of the grant description.
Commissioner Finstad stated he thought normal wear and tear fit for the same value as new
construction and wanted to see Eddie’s application fully funded. Commissioner Graskey stated
she’d like to see the Tower Plaza application be fully funded. Commissioner Moffat noted the
criteria was becoming 2-track with some commissioners looking at public good and others
looking at economic growth while staying in budget, and reminded the group his proposal did
both. Commissioner Porter asked the options for comparing or amending to come to an
agreement. Commissioner Paine brought up ‘creating a blank’ that would allow for side by side
comparison. Commissioner Fennessey stated his proposal was imperfect and wouldn’t want it
passed as-is, suggested amending and to bump up the totals to spend all the available funds.
Commissioner Paine said the group could get that done today or go into special session.
Commissioner Elm suggested to amend the amounts by percentages of what was left.
MOTION by Commissioner Finstad, seconded by Fennessey and carried to amend the proposed
budget to fully fund Eddie’s and Tower Avenue Plaza.
MOTION by Commissioner Elm, seconded by Porter to amend the amendment to reduce SAHA
and DSC to reach the $190 balance difference. Motion failed.
Commissioner Fennessey suggested to borrow the $190 from the future. Commissioner Graskey
agreed or offered up reducing everyone by $30.
Commissioner Graskey asked if those who aren’t fully funded could become fully funded at the
end of the year if the commission still had unspent money. Director Serck stated that’s not how
the program is currently written. Commissioner Paine said it was something the commission
could revisit at the end of the year. Commissioner Moffat stated after approval, grant recipients
can’t apply again for 3 years per the current policy and also stated he was against borrowing
from Q3 and would like to stay within budget. Commissioner Elm asked about the weight of the
precedent if the commission decided to borrow from the future. Commissioner Paine stated
precedent matters, but it was up to the commission. Commissioner Graskey stated the
commission had set a precedent of supporting businesses and to move forward to amend the
budget to allow for the $190 over.
Commissioner Paine asked if the commission would be open to public feedback. Commissioner
Paine welcomed Keith Kern for 3 minutes. Kern invited the commissioners to stay within budget
by reducing the grant to Jimmy’s Saloon by the $190.
MOTION by Commissioner Finstad, seconded by Elm to amend the proposed allocations budget
to reduce Jimmy’s Saloon by $190 and carries.
Commissioner Paine asked for any further discussion and asked for vote based on the
amendments to the original motion and carries unanimously.
Approved Grant Amounts totaling: $73,586
a. Anchor Bar & Grill 22-04 $4,692 (full)
b. DSC Communications 22-05 $9,750 (partial)
c. Eddie’s 22-06 $14,011 (full)
d. Jimmy’s Saloon 22-07 $12,935 (partial)
e. SAHA 22-08 $5,798 (partial)
f. Superior Tavern 22-09 $11,400 (full)
g. Tower Plaza Development Corporation 22-10 $15,000 (full)
4. Amend policy language for Vacant to Value: New Construction
MOTION by Commissioner Elm, second by Finstad to approve the change in language in the
Vacant to Value: New Construction language.
MOTION by Commissioner Fennessey, seconded by Porter to amend the motion to strike out all
new language and keep the existing language.
Commissioner Fennessey stated the rehab program requires financial information up front and
any real estate agent would require a pre-approval, so it was reasonable for this program to as
well. Commissioner Porter said the requirements for the application already included financial
commitment with the architect plans and drawings. Commissioner Paine noted that banks say
‘no’ if there is not an asset to loan against and the program should not be reduced to only serving
those who can independently finance. Commissioner Fennessey competition is good and
suggested awarding those who are doing their work ahead of time is a good thing. He asked
about what kind of delay happens in the program when financing comes after approval. Director
Serck said the last applications have been 1-2 months and that the commission would not have
seen any of the other applications if the finances hadn’t been requested after approval.
Commissioner Paine asked for a roll call vote on the amendment motion on the floor:
Paine, Graskey, Finstad, Elm, Moffat, Porter: NO. Fennessey: YES. Motion fails 6-1.
Commissioner Paine asked for a vote on the original motion to approve the amended language to
the Vacant to Value: New Construction policy, carried.
OLD BUSINESS
2. REFERRAL FROM CITY COUNCIL: Item number 7 from Plan Commission meeting on May
18, 2022. O22-4273, an ordinance introduced by the Department of Planning and Development
to amend the City Code, Chapter 122, Zoning, to allow firearm sales in C2 – Highway
Commercial District.
Commissioner Paine explained the City Council had asked for the ordinance to be referred back to
the Plan Commission to look at moving back to the original idea of doing a special use permit rather
than an ordinance change. He then asked the commission to consider postponing any discussion until
next month when the City Planning Department will have had time to put together some options for
updated language for a special permit.
MOTION by Commissioner Finstad, seconded by Elm and carried to hold the firearm ordinance
discussion in commission until the July Plan Commission meeting.
OTHER BUSINESS
Commissioner Paine requested the Plan Commission meetings be moved to 204—the Committee
Room—to allow for more discussion based communication. In the case of public hearings or large
groups, the commission would go to the board room. A sign will be posted for future meetings
alerting people to the new location.
ADJOURNMENT
The meeting adjourned at 5:33
Respectfully Submitted by:
Stephanie Becken
Planning Assistant
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