Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · February 17, 2022
Minutes
PROCEEDINGS
TOURISM DEVELOPMENT COMMISSION
Thursday February 17, 2022
The meeting was called to order by Chair Graskey at 12:00 pm in 201 in the Government Center.
1.Roll Call
Members Present: Lindsey Graskey (chair), Keith Kern, Bruce Barron, JoAnn Jardine,
Pattie Soliday
City Staff Present: Mayor Paine, Chief of Staff Scherf, Deputy Clerk Becken
Members of Public: Taylor Pederson, Jenny Van Sickle (online) Jeff Cushman, Mark
Liebaert
2.Approve Minutes from 2/11/2022
Motion by Councilor Kern, seconded by Commissioner Jardine and carried.
3. Discussion on proposals and process for selecting tourism contract
Commissioner Barron requests the group move to inviting those who submitted proposals to
do a presentation with time for questions before discussion about proposals happens.
Through discussion, group refined and by consensus agreed: the interview process is to be 1
hour in length for each proposal. Within that hour, a 10-15 minute presentation would be
expected with the remaining time dedicated to pre-set questions by the commissioners. A 15
minute break is scheduled between presentations. Commissioners are to send their questions
to Deputy Clerk Becken before March 1st at noon. Questions will be provided to the
commissioners beforehand. This will be a public meeting, but public comment will not be
open. Scheduling was referred to Contract Analyst Darwin for March 8th starting at 1:00PM.
Commissioners will report at 12:45.
Commissioner Soliday requested the group move to discussion directly following interviews
and make a decision March 8th. Councilor Kern agreed some time for discussion should
follow, but did not want to make the actual decision the same day. Councilor Kern motioned
for the group to reconvene March 10th at 3:00 PM for discussion and decision making, at
which time the commission plans to vote for who they would like work with. Motion passed
4-1.
Mayor Paine addressed the group about previous questions to the City Attorney. Closed
sessions for the topics at hand would not be appropriate, so all interviews and discussion
will be open to the public. The City Attorney confirmed that the commissioners are under
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city protection when it comes to their service of their appointed roles. The mayor also
discussed the role of the TDF and how steps in the future will be taken to clarify how the
TDF will finalize.
4. Adjournment
Commission adjourned at 3:30 PM
Respectfully submitted by Stephanie Becken, Deputy City Clerk
Tourism Development Commission, 2/17/2022 Proceedings Page 2 of 2
Agenda
AGENDA
TOURISM DEVELOPMENT COMMISSION
THURSDAY, February 17, 2022, 3:00 P.M. – 6:00 P.M.
Government Center 201 (Chambers Boardroom)
Video call link: https://meet.google.com/mrg-qyha-ahw
Or dial: (US) +1 617-675-4444 (PIN: 748 150 271 0548#)
Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior
as a destination for visitors to stay and enjoy our natural landscape, culture, arts,
parks, and businesses.”
Commissioners: Lindsey Graskey (Chair), Keith Kern (Council Representative), Bruce Barron,
JoAnn Jardine, and Pattie Soliday
1. Roll Call
2. Approve Minutes from 2/11/2022
3. Discussion on proposals and process for selecting tourism contract
4. Adjournment
Notice is hereby given that a majority of the members of the Common Council may be present at
the meeting, and although this may constitute a quorum of the Common Council, the Council will
not take any action at this meeting.
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Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate
in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting
date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request
depending on the amount of notice received.
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In compliance with Wisconsin Open Meetings Law, this agenda was posted on 2/16/2022 at the following locations: Superior Government Center,
Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the
Superior Telegram, and PACT.
Tourism Development Commission, 2/17/2022 Meeting Page 1 of 1
PROCEEDINGS
TOURISM DEVELOPMENT COMMISSION
FRIDAY, February 11, 2022
The meeting was called to order by Chair Graskey at 12:10 pm in Government Center 270.
1.Roll Call
Members Present: Lindsey Graskey (chair), Keith Kern, Bruce Barron, JoAnn Jardine,
Pattie Soliday
City Staff Present: Mayor Paine, Chief of Staff Scherf, Contract Specialist Darwin
(online), Deputy Clerk Becken, Assistant Clerk Rowell (online)
Members of Public: Taylor Pederson, Briana Fianst, Jenny Van Sickle (online), Shelly
Nelson (online)
2.Approve Minutes from 2/4/2022
Motion by Councilor Kern, seconded by Commissioner Jardine and carried.
3. Commission status & voting process
Chair Graskey asked the mayor to explain how the commission stands now that they are a
group of 5 and how voting and quorum must be handled. Mayor Paine shared multiple
interpretations of possible applicable ordinances and statute. With 1 spot open on the
commission, Mayor Paine offered to appoint someone if the group wanted, but did not want
to appoint someone who didn’t have experience with the current workings of the group.
Mayor Paine offered to appoint himself—which has been done with other committees and
commissions like this one-and serve until April when new appointments are to be added.
Commissioner Jardine favored the idea as the mayor has been engaged in all the meetings.
Councilor Kern disagreed as he voiced appreciation for the mayor’s engagement and
facilitation and insight, but thought the independent decision making was important.
Discussion continued on lack of clarity and mayor agreed to look further and talk to city
attorney.
Discussion continued about commissioner legal expectations and protections. Mayor Paine
shared he thought the commission, as all were appointed and doing the business of the city,
were under the umbrella of the city in situations involving the commission. He agreed to
talk to the city attorney and schedule a time for him to be present to answer commissioners’
questions and give written opinions.
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Commissioner Soliday motioned for commissioner discussions with the public to go
through Chair Graskey first to avoid possibility of going outside of open meeting laws.
Chair Graskey seconded. In discussion Councilor Kern and Mayor Paine reflected that it
was not an enforceable ask to limit the discussions of citizens, and that the open meeting
law did what the motion was asking, so was not needed. Commissioner Soliday retracted her
motion.
4. Discussion on current balance of the TDF fund
Councilor Kern shared details from the TDF meeting earlier this week. Current balance is
roughly $125,000 that can be spent. Applications are limited right now, but anticipated to
increase as weather warms up, as has been TDF application trend. Commissioner Soliday
asked how the TDF advertises the availability of grants. Commissioner Jardine said through
the Chamber website and word of mouth. Commissioner Soliday asked if the TDF could do
more to get the word out. Councilor Van Sickle added that the parks and rec department
grant also advertises the TDF funds. Councilor Kern said he would bring that to the next
TDF meeting.
Commissioner Soliday brought up the expired agreement between the city and the Chamber,
asking why the fund balance of the TDF—outlined in the agreement—was not being turned
over to the new commission as she read in the contract. The mayor made the distinction
between ‘terminate’ and ‘expire’ and how it has been interpreted by finance. Commissioner
Soliday asked if that could be something the city attorney could clarify. The mayor added it
to the list for the city attorney. Questions about that extension issued by council for use of
grant funding from 2020 were brought up, and will be clarified to understand when certain
money in the TDF needs to be spent.
5.Review final draft of TDC grant application
Commissioner Soliday had minor fixes to the application—renumbering pages and
removing highlights. Councilor Kern motioned to approve the amended grant application
and hold the finished product for release at a later date. Commissioner Soliday seconded.
Discussion—Councilor Kern would like to see the TDF grant program be used until it has
exhausted its resources before the new grant option is made available to avoid confusion.
Commissioner Jardine agreed releasing the new grant application will be better when there
aren’t two—then people won’t have to decide which is best. Motion carried.
6. Compare and contrast currently released marketing RFPs
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Chair Graskey shared information from her communication with the city attorney as far as
what would be required to go into a closed session. Mayor Paine noted that reasons the
committee originally noted may not have fit the criteria, but in deeper conversation noted
the proposals include noted ‘confidential’ content and the discussion would include
deliberating use of public funds. Shelly Nelson (online) voiced objection to going into a
closed session at the current meeting as it was not agendized in that way. Chair Graskey
agreed and confirmed that was not the intent of the commission. Councilor Kern motioned
to hold this item in committee. Commissioner Barron seconded, carried.
Mayor Paine shared new information on the voting question from item 1, and noted the
group can make decisions through voting with the ‘majority of those currently present’—
including via zoom, clearing up earlier questions.
7. Discuss dates for interviews for marketing RFP proposals
Councilor Kern motioned for items 7 & 8 to be reversed. Seconded by Commissioner
Soliday, carried. Councilor Kern noted Fridays can’t work for him any longer. Group agreed
for the proposed closed meeting for discussing proposals to be Thursday, February 17 at
3:00. Commissioners were also asked by Chair Graskey to send her their availability
through April, so future meetings could be set.
8. Future meetings and alternative options
Commissioner Barron motioned to hold setting interview dates in committee until
Thursday’s meeting. Second by Councilor Kern, carried. Commissioners will bring their
calendars in order to set a good date for interviews along with setting alternates if needed.
Mayor noted the closed session can only be used for the noted sensitive information, and the
commission will have to come out of the anticipated closed session to set the dates.
9. Business by Commissioners
None at the time.
10. Adjournment
Adjourned at 1:15 by Chair Graskey.
Respectfully submitted by Stephanie Becken, Deputy City Clerk
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