Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · October 4, 2022
Minutes
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
TUESDAY, October 4th 2022
4:00 P.M. – RM 204
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
4:05PM
2. Roll Call
Members Present: Lindsey Graskey, Mark Johnson (Council Representative), JoAnn Jardine, Pattie
Soliday
Staff Present: Chief of Staff Becky Scherf
Absent: Steven Pool
Also Present: 5 representatives from SWIM Creative
3. Approval of 9/13/22 Minutes
MOTION by Johnson, second by Jardine. Motion passed unanimously.
4. Chair Report/Film Incentive Update
Update given by Chair Graskey re: film incentive. COS Scherf to sit down with contract analyst
Darwin to finalize.
MOTION by Mark Johnson to write a memo to prevent outside parties from representing the
Tourism Development Commission in an official capacity. Second by Soliday. Motion passes 3
to 1.
5. Vice Chair Report
Update from Vice Chair Soliday with TDC Financials
6. SWIM Creative Presentation
Presentation given by SWIM Creative regarding the website design and naming options for their
campaign.
7. Confirm Next Meeting Time
November 1st at 4:30 or sooner if needed
8. Adjournment
Meeting adjourned at 6:14PM
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Respectfully submitted:
Becky Scherf, Chief of Staff
Page 2 of 2
Agenda
AGENDA
TOURISM DEVELOPMENT COMMISSION
SPECIAL MEETING
TUESDAY, October 4th , 2022, 4:00 P.M.
Government Center 204
Video call link: https://meet.google.com/tvk-scvy-vpy
Or dial: (US) +1 682-302-2729 PIN: 592 112 172#
Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior
as a destination for visitors to stay and enjoy our natural landscape, culture, arts,
parks, and businesses.”
Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool,
JoAnn Jardine, and Pattie Soliday (Vice Chair)
1. Call to Order
2. Roll Call
3. Approval of 9/13/22 Minutes
4. Chair Report/Film Incentive Update
5. Vice Chair Report
6. Swim Creative Presentation
7. Confirm Next Meeting Time
8. Adjournment
Notice is hereby given that a majority of the members of the Common Council may be present at
the meeting, and although this may constitute a quorum of the Common Council, the Council will
not take any action at this meeting.
*********************************************************************************************************************
Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate
in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting
date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request
depending on the amount of notice received.
*********************************************************************************************************************
In compliance with Wisconsin Open Meetings Law, this agenda was posted on 8/19/2022 at the following locations: Superior Government
Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library
and the Superior Telegram, and PACT.
Page 1 of 1
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
TUESDAY, September 13th, 2022
4:30PM – Government Center RM 204
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
4:32PM
2. Roll Call
Members Present: Chair Lindsey Graskey, Steven Pool, Councilor Mark Johnson, JoAnn Jardin,
Pattie Soliday
Absent: Melissa LaTour
Staff Present: Rebecca Scherf, Mayor Jim Paine
Also Present: 3 Members of SWIM Creative
3. Approval of Meeting Minutes – July 11th, July 14th, August 22nd
MOTION to approve by Commissioner Johnson, second by vice chair Soliday. Passed to approve.
4. Presentation from SWIM Creative
SWIM gave update on what they are working on with marketing campaign. Currently gathering
summer photos of the surrounding area. Gave presentation on results from discovery meeting.
5. Report from Chair
Chair Graskey discussed ways to better communicate with hotels and motels in the community.
6. Report from Vice Chair
6a. Financials
Vice Chair Soliday gave update on financials
7. Welcome Center Grant Status
Chair Graskey gave update and explained letter from Travel Superior declining 40k grant they
received from the Commission.
8. Deadline for Continuing Contracts into 2023
MOTION by Soliday, second by Johnson for applications to be submitted by December 1st and to
be voted on by January 31st. Passed to approve.
9. Status of Film Incentive Contract
Update from Chair Graskey. Waiting on contract liaison. Will not be going to council. We hope
to have it by next commission meeting.
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10. Tourism Coordinator Update
Original draft is done from HR. Commission to review for edits.
11. Future Agenda Items
Meeting Adjourned at 6:36PM
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Projected Funds =
Category
Tourism Grants
Related Tourism Partners (Museums, Visitor Center, etc.)
Visitor Center
Bong Museum
Total Related Tourism Partners (Museums, Visitor Center, etc.)
SWIM Creative
Visitor Guide
Unallocated
Film Incentives (UMFO)
Forum ‐ Advertising for RFP
Total Unallocated
TOTAL
Collections 2022 (70%)
Hotel‐Motel Tax Collections
Collections 2021 (70%)
Hotel‐Motel Tax Collections
Change:
Deb Kamunen 10/03/2022
Tourism Development Commission
Working Budget/Commitments
As of October 3, 2022
70% of the Total Hotel‐Motel Tax Collected =
Remaining
Approved
Budgeted Approved Paid Amount
$75,000.00 $0.00 $0.00 $0.00
$200,000.00
$40,000.00 $0.00 $40,000.00
$164,243.00 $0.00 $164,243.00
$200,000.00 $204,243.00 $0.00 $204,243.00
$250,000.00 $250,000.00 $93,750.00 $156,250.00
$55,000.00 $0.00 $0.00
$108,417.39
$20,000.00 $0.00 $20,000.00
$108.25 $108.25 $0.00
$108,417.39 $20,108.25 $108.25 $20,000.00
$688,417.39 $474,351.25 $93,858.25 $380,493.00
Q1 2022 Q2 2022 Q3 2022 Q4 2022
$132,904.36 $204,198.19 $146,137.87 $0.00
Q1 2021 Q2 2021 Q3 2021 Q4 2021
$114,692.19 $175,407.15 $251,028.22 $147,289.83
$18,212.17 $28,791.04 ($104,890.35) ($147,289.83)
$688,417.39
Remaining
Budgeted
Amount
$75,000.00
($4,243.00)
$0.00
$55,000.00
$88,309.14
$214,066.14
Total 2022
$483,240.42
Total 2021
$688,417.39
($205,176.97)
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