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Tourism Development Commission (Meets on the first Tuesday at 1PM)

Regular Meeting

Superior, WI · October 4, 2022

AgendaMinutes

Minutes

Office of the Mayor Jim Paine, Mayor Becky Scherf, Chief of Staff Phone: (715) 395-7212 1316 North 14th Street, #301 Fax: (715) 395-7590 Superior, WI 54880 TDD: (715) 395-7521 Website: www.ci.superior.wi.us E-mail: mayor@ci.superior.wi.us MINUTES TOURISM DEVELOPMENT COMMISSION TUESDAY, October 4th 2022 4:00 P.M. – RM 204 The meeting of the Tourism Development Commission was called to order by Chair Graskey at 4:05PM 2. Roll Call Members Present: Lindsey Graskey, Mark Johnson (Council Representative), JoAnn Jardine, Pattie Soliday Staff Present: Chief of Staff Becky Scherf Absent: Steven Pool Also Present: 5 representatives from SWIM Creative 3. Approval of 9/13/22 Minutes MOTION by Johnson, second by Jardine. Motion passed unanimously. 4. Chair Report/Film Incentive Update Update given by Chair Graskey re: film incentive. COS Scherf to sit down with contract analyst Darwin to finalize. MOTION by Mark Johnson to write a memo to prevent outside parties from representing the Tourism Development Commission in an official capacity. Second by Soliday. Motion passes 3 to 1. 5. Vice Chair Report Update from Vice Chair Soliday with TDC Financials 6. SWIM Creative Presentation Presentation given by SWIM Creative regarding the website design and naming options for their campaign. 7. Confirm Next Meeting Time November 1st at 4:30 or sooner if needed 8. Adjournment Meeting adjourned at 6:14PM Page 1 of 2 Respectfully submitted: Becky Scherf, Chief of Staff Page 2 of 2

Agenda

AGENDA TOURISM DEVELOPMENT COMMISSION SPECIAL MEETING TUESDAY, October 4th , 2022, 4:00 P.M. Government Center 204 Video call link: https://meet.google.com/tvk-scvy-vpy Or dial: (US) +1 682-302-2729 PIN: 592 112 172# Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool, JoAnn Jardine, and Pattie Soliday (Vice Chair) 1. Call to Order 2. Roll Call 3. Approval of 9/13/22 Minutes 4. Chair Report/Film Incentive Update 5. Vice Chair Report 6. Swim Creative Presentation 7. Confirm Next Meeting Time 8. Adjournment Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 8/19/2022 at the following locations: Superior Government Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the Superior Telegram, and PACT. Page 1 of 1 Office of the Mayor Jim Paine, Mayor Becky Scherf, Chief of Staff Phone: (715) 395-7212 1316 North 14th Street, #301 Fax: (715) 395-7590 Superior, WI 54880 TDD: (715) 395-7521 Website: www.ci.superior.wi.us E-mail: mayor@ci.superior.wi.us MINUTES TOURISM DEVELOPMENT COMMISSION TUESDAY, September 13th, 2022 4:30PM – Government Center RM 204 The meeting of the Tourism Development Commission was called to order by Chair Graskey at 4:32PM 2. Roll Call Members Present: Chair Lindsey Graskey, Steven Pool, Councilor Mark Johnson, JoAnn Jardin, Pattie Soliday Absent: Melissa LaTour Staff Present: Rebecca Scherf, Mayor Jim Paine Also Present: 3 Members of SWIM Creative 3. Approval of Meeting Minutes – July 11th, July 14th, August 22nd MOTION to approve by Commissioner Johnson, second by vice chair Soliday. Passed to approve. 4. Presentation from SWIM Creative SWIM gave update on what they are working on with marketing campaign. Currently gathering summer photos of the surrounding area. Gave presentation on results from discovery meeting. 5. Report from Chair Chair Graskey discussed ways to better communicate with hotels and motels in the community. 6. Report from Vice Chair 6a. Financials Vice Chair Soliday gave update on financials 7. Welcome Center Grant Status Chair Graskey gave update and explained letter from Travel Superior declining 40k grant they received from the Commission. 8. Deadline for Continuing Contracts into 2023 MOTION by Soliday, second by Johnson for applications to be submitted by December 1st and to be voted on by January 31st. Passed to approve. 9. Status of Film Incentive Contract Update from Chair Graskey. Waiting on contract liaison. Will not be going to council. We hope to have it by next commission meeting. Page 1 of 2 10. Tourism Coordinator Update Original draft is done from HR. Commission to review for edits. 11. Future Agenda Items Meeting Adjourned at 6:36PM Page 2 of 2 Projected Funds = Category Tourism Grants Related Tourism Partners (Museums, Visitor Center, etc.) Visitor Center Bong Museum Total Related Tourism Partners (Museums, Visitor Center, etc.) SWIM Creative Visitor Guide Unallocated Film Incentives (UMFO) Forum ‐ Advertising for RFP Total Unallocated TOTAL Collections 2022 (70%) Hotel‐Motel Tax Collections Collections 2021 (70%) Hotel‐Motel Tax Collections Change: Deb Kamunen 10/03/2022 Tourism Development Commission Working Budget/Commitments As of October 3, 2022 70% of the Total Hotel‐Motel Tax Collected = Remaining Approved Budgeted Approved Paid Amount $75,000.00 $0.00 $0.00 $0.00 $200,000.00 $40,000.00 $0.00 $40,000.00 $164,243.00 $0.00 $164,243.00 $200,000.00 $204,243.00 $0.00 $204,243.00 $250,000.00 $250,000.00 $93,750.00 $156,250.00 $55,000.00 $0.00 $0.00 $108,417.39 $20,000.00 $0.00 $20,000.00 $108.25 $108.25 $0.00 $108,417.39 $20,108.25 $108.25 $20,000.00 $688,417.39 $474,351.25 $93,858.25 $380,493.00 Q1 2022 Q2 2022 Q3 2022 Q4 2022 $132,904.36 $204,198.19 $146,137.87 $0.00 Q1 2021 Q2 2021 Q3 2021 Q4 2021 $114,692.19 $175,407.15 $251,028.22 $147,289.83 $18,212.17 $28,791.04 ($104,890.35) ($147,289.83) $688,417.39 Remaining Budgeted Amount $75,000.00 ($4,243.00) $0.00 $55,000.00 $88,309.14 $214,066.14 Total 2022 $483,240.42 Total 2021 $688,417.39 ($205,176.97)

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