Tourism Development Commission (Meets on the first Tuesday at 1PM)

AGENDA TOURISM DEVELOPMENT COMMISSION Monday, November 21st, 2022, 4:30 P.M. RM 270 Video call link: https://meet.google.com/xss-pkxa-jqx Or dial: (US) +1 417-567-3164 PIN: 132 558 773# Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool, JoAnn Jardine, and Pattie Soliday (Vice Chair) 1. Call to Order 2. Roll Call 3. Presentation by SWIM Creative – Social Media Plan & TV Script 4. Film Incentive Update 5. Tourism Coordinator Update Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 11/18/2022 at the following locations: Superior Government Center,Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the Superior Telegram, and PACT. Page 1 of 1  Gotta Be Superior Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Feb 12 Feb 19 Feb 26 Mar 5 Mar 12 Mar 19 Mar26 Apr 2 Apr 9 Apr 16 Apr 23 Apr 30 May 7 May 14 May 21 May28 Jun 4 Jun 11 Jun 18 Days 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 Digital Media Totals Social Facebook ($20/day) $2,660 Instagram ($15/day) $2,000 LinkedIn ($10/day) $1,050 Google Google Search ($25/day) $3,325 YouTube 15s Videos ($15/day) $2,000 Radio Spotify ($15/day) $2,000 TOTAL: $13,000 Creative Requirements # of ads Social Media (FB, Inta, LinkedIn) 25 YouTube 3 Spotify 3 Totals: 31 SUMMER PLANNERS Topics / Micro Target Groups # of ads Description Introducing Gotta Be Superior 3 (Introducing the Gotta Be Superior brand as a travel destination) - Increase "Likes" LGBTQ+ 2 (Drag shows, open community, pride parade - next year in September) History Buffs, Collectors 3 (Museums, historical landmarks and places to visit) Outdoor Adventure 3 (Boating, biking, fishing, hiking, 4 wheeling, running, golfing, kayaking) Food/Supper Clubs/Bars/Breweries/Night Life 3 (Places to eat, things to do and popular places with friends and family) Thrifters 3 (Shopping, stores and activites relating to thrifting, antiquers and hobbyists) Stay in Superior 4 (Featuring hotels / pricing and places to stay in Superior) Stay up to date on all Superior, WI events 1 (Directing to the events page on the website) Memorial Day 1 (Getting summer planners) Business Tour Groups 2 (LinkedIn - The targets are currently being researched) Social Media Ad Groups Ad Group 1 Introducing Gotta Be Superior | Stay in Superior | Memorial Day | Increase "Likes" Ad Group 2 LGBTQ+ | Outdoor Adventure | Stay in Superior | History Buffs / Collectors | Business Tour Groups Ad Group 3 Thrifters | Food/Bar | Events | Outdoor Adventure | Stay in Superior | Business Tour Groups Ad Group 4 LGBTQ+ | Outdoor Adventure | Stay in Superior | History buffs / Collectors | Business Tour Groups  a 3 W Superior Street p 218-722-1404 Duluth, Minnesota 55802 w SwimCreative.com SUP2010c | “The Narrator” Scene Outline copy doc | 11/17/22 Music Option 1 Music Option 2 Scene Outline Scene 1 – World of Wheels The narrator, on skates and dressed in a brown corduroy suit, paisley-print shirt and orange tie, approaches the camera while speaking but he can’t stop and skates right out of the shot. In the background, we see the “Ref” skating under the disco ball, perhaps doing a flip. We end the shot with the narrator at the hot dog counter, the “Ref” is also in this scene taking his two-dollar bill. ● Sample lines: ○ Narrator – “Superior Wisconsin. Enjoy simple pleasures from an era gone by. Like roller skating and two-dollar hot dogs.” ● Takeaway: Enjoy simple pleasure from an era gone by. Scene 2 – Antiques on Belknap Here, the Narrator is standing among the clutter in front of the check-out counter. We can see the cashier in the background. The Narrator is holding a ship in a bottle (a nod to Superior as a port city). ● Sample lines: ○ Narrator – “Find a unique collection of Superior’s rich cultural history at any number of our shops and museums. Behind me is one of our local historians, Fay.” ○ Cashier Fay, “Umm, I just work here.” ● Takeaway: Superior has a rich history which you can find in our antique stores, shops, and museums. Scene 3 – The Hammond The narrator is sitting at the bar with a martini. Diners are sitting behind him for a nice sit-down dinner. A mime makes their way into the background. ● Sample lines: ○ Narrator – “Experience diverse dining options, including a true Wisconsin staple, the supper club.”  a 3 W Superior Street p 218-722-1404 Duluth, Minnesota 55802 w SwimCreative.com ○ He holds up his martini and says “Cheers!” ● Takeaway: Superior offers a diverse mix of restaurants and food options. Scene 4 – The Androy We see the Narrator unlocking his hotel room. ● Closing line: ○ Narrator looks at the camera – “You never know what you’ll find in Superior Wisconsin, but I guarantee you’ll have a good time.” (He winks and there’s a cartoon sound effect. PING!) ● Takeaway: Stay in Superior for a good time. END SLATE: Gotta be Superior Logo + “Book Your Stay” + Web Address (Travel Superior Bug?) Add Outtakes: ie: Narrator walking with the sound of corduroy rubbing together. Mime on the street, Narrator clipping on his orange tie, a guy holding chicken, Narrator in front of the Ma Bell tower, etc.  a 3 W Superior Street p 218-722-1404 Duluth, Minnesota 55802 w SwimCreative.com  a 3 W Superior Street p 218-722-1404 Duluth, Minnesota 55802 w SwimCreative.com