Tourism Development Commission (Meets on the first Tuesday at 1PM)

AGENDA TOURISM DEVELOPMENT COMMISSION Tuesday, December 6th , 2022, 4:30 P.M. RM 204 Video call link: https://meet.google.com/eak-xdow-pbm Or dial: (US) +1 401-321-2876 PIN: 430 797 335# Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool, JoAnn Jardine, and Pattie Soliday (Vice Chair) 1. Call to Order 2. Roll Call 3. Report from the Chair 4. Travel Guide Discussion 5. Tourism Coordinator 6. Bong Grant Application Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 12/012022 at the following locations: Superior Government Center,Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the Superior Telegram, and PACT. Page 1 of 1 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 Professional Services Agreement Between Upper Midwest Film Office And The City of Superior This agreement made this 22nd day of November, 2022, by and between, Upper Midwest Film Office, a Minnesota corporation with an office at 1910 Middle Lane, Duluth, Minnesota (herein known as ‘Contractor’), and the City of Superior, a municipal corporation, through its Superior Tourism Commission, located at 1316 North 14th Street, Superior, Wisconsin (herein known as ‘City’). The parties to this Agreement shall be bound by the following terms and conditions. Purpose The City of Superior is in need of development of tourism, promotion, and economic development potential. The purpose of this Agreement is for the Contractor to provide professional services, in accordance with the terms and conditions of this Agreement. Scope The scope services under this Agreement includes, but is not limited to, all of the tasks, activities and requirements included in Exhibit A, “Scope of Services” and other tasks and responsibilities as identified by the City. By reference, Exhibit A is hereby incorporated into this Agreement, but shall not in any way restrict the services provided by the Contractor, nor prohibit the City from requesting other tasks or procedures germane to the Agreement. Tasks that are beyond the scope identified in Exhibit A, will be considered extra services and can be added to this agreement by an amendment or a supplemental agreement. Term The term of this Agreement shall be from the date of the agreement through December 31, 2023, or until all obligations have been satisfactorily fulfilled, whichever occurs first. The Agreement shall be renewable as agreed upon terms and conditions by both parties, unless terminated earlier in accordance with the terms and provisions to this Agreement. Services and Fees Contractor shall provide the services for a not to exceed amount of twenty thousand dollars ($20,000.00). Ten percent (10%) ($2,000.00) of the fee shall be retained by the Contractor to cover administrative and logistical costs. The remaining ninety percent (90%) ($18,000.00) shall be spent on the Rebate funds as described in the scope of services. Such payment shall be full compensation for services performed or services rendered and for all labor, materials, supplies, equipment and incidentals necessary to complete the services. Changes to services and/or fees must be agreed upon by both parties and acknowledged in an amendment signed by both parties. DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 City of Superior Service Agreement Payments Contractor may invoice the City of Superior, Attn: Mayor’s Office, on a monthly basis during the progress of the scope of services for partial payment on account for approved rebates issued to date and shall not impose any penalties or interest for amounts invoiced. The 10% administrative fees shall be invoiced as follows: 25% ($500.00) upon execution of this Agreement and the remainder $1,500.00 to be paid monthly thereafter until December 31, 2023 or billed in full upon complete expenditure of rebate funds. The invoice shall be itemized and, in a form satisfactory to the City, of expenses incurred in the previous period. The City shall pay agreed upon amounts within thirty (30) days of receipt. Insurance Contractor shall furnish the City with an endorsement for earlier notice of cancellation and/or non-renewal and the Certificate of Insurance showing the type, amount, deductible, effective date and date of expiration of such policy. Contractor shall not cancel or materially alter this coverage without prior written approval by the City. Contractor shall be responsible for Contractors maintaining professional liability insurance during the life of their Agreement and for 2 years after final acceptance for the service. It is hereby agreed and understood that the insurance required by the City is primary coverage and that any insurance or self-insurance maintained by the City, its officers, council members, agents, employees or authorized volunteers will not contribute to a loss. All insurance shall be in full force prior to commencing work and remain in force until the entire job is completed and the length of time that is specified, if any, in the Agreement or listed below whichever is longer. 1. GENERAL LIABILITY COVERAGE A. Commercial General Liability (1) $1,000,000 each occurrence limit (2) $1,000,000 personal liability and advertising injury (3) $2,000,000 general aggregate B. Claims made form of coverage is not acceptable. C. Insurance must include: (1) Premises and Operations Liability Agreement 2 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 City of Superior Service Agreement Contractual Liability (2) Personal Injury (3) 2. BUSINESS AUTOMOBILE COVERAGE A. $1,000,000 combined single limit for Bodily Injury and Property Damage each accident B. Must cover liability for Symbol #1 - "Any Auto" - including Owned, Non-Owned and Hired Automobile Liability. 3. WORKERS COMPENSATION AND EMPLOYERS LIABILITY A. Must carry coverage for Statutory Workers Compensation and an Employers Liability limit of: (1) $100,000 Each Accident (2) $500,000 Disease Policy Limit (3) $100,000 Disease - Each Employee 4. UMBRELLA LIABILITY - Provide coverage at least as broad as the underlying Commercial General Liability, Automobile Liability and Employers Liability, with a minimum limit of $2,000,000 each occurrence and $2,000,000 aggregate, and a maximum self-insured retention of $10,000. 5. ADDITIONAL INSURANCE PROVISIONS A. Primary and Non-contributory requirement - all insurance must be primary and non- contributory to any insurance or self-insurance carried by City B. Acceptability of Insurers - Insurance is to be placed with insurers who have an A.M. Best rating of no less than A- and a Financial Size Category of no less than Class VII, and who are authorized as an admitted insurance company in the state of Wisconsin. C. Additional Insured Requirements - The following must be named as additional insureds on the General Liability and Business Automobile liability coverage arising out of project work - City. On the Commercial General Liability Policy, the additional insured coverage must be ISO form CG 20 10 07 04 or its equivalent for a minimum of 2 years after acceptance of work. This does not apply to Workers Compensation Policies. Deductibles and Self-Insured Retentions - Any deductible or self-insured retention must be declared to and approved by the City. D. Evidences of Insurance - Prior to execution of the Agreement, the Contractor shall file with the City a certificate of insurance (Accord Form 25-S or equivalent) signed by the insurer's representative evidencing the coverage required by this Agreement. General Terms and Conditions 1. No Relationship. Contractor understands and agrees that the relationship of Contractor and the City arising out of this Agreement is that of a contracted service provider, not an Agreement 3 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 City of Superior Service Agreement employee or contracted employee of the City of Superior or any other entity within the municipality, and therefore, is not entitled to any benefits provided to employees of the City of Superior. 2. Taxes. Contractor will act as an independent Contractor and will be responsible for all federal, state and local taxes arising in accordance with this Agreement, as well as any other taxes, fees or licensing expenses pertaining to these services. 3. Confidentiality. Contractor shall diligently protect the confidentiality of any information, documentation or communication received from the City that contains personal, financial or other information of a confidential nature, and shall not disclose said information to any other persons, organizations or entities without the expressed written approval of the City. 4. Qualifications. By accepting this Agreement, Contractor represents that he possesses the necessary skills and qualifications to perform work under this Agreement. Contractor will comply with all local, state, and federal licensure requirements and will provide proof upon request. 5. Legal Relations. All recommendations, policies, procedures and other communications provided by the Contractor under this Agreement will comply with all laws, ordinances, rules and regulations promulgated and enforced by the City and any other proper authority having jurisdiction over the conduct of the operations of the City of Superior. The Contractor shall comply with and observe federal, state and local laws that may be applicable to the project. In carrying out provisions of this Agreement or exercising power or authority granted to the Contractor thereby, there shall be no personal liability to the City of Superior, it being understood that in such matters the City of Superior act as representatives of the State. The Contractor is not an agent of the State. 6. Assignment of Agreement. The Contractor shall not subcontract, assign or transfer any part of this work to any other parties without the express written agreement of the City. 7. Claims. Claims, disputes and other matters in question arising from the performance of this Agreement shall be brought to the City of Superior prior to mediation, which is a condition precedent for litigation for all disputes aside from outstanding invoices. Contractor and City will in good faith efforts attempt to resolve disputes through a mutually agreed upon acceptable alternative. 8. Ownership of Documents and Data. All data or forms created, collected, received stored, used, maintained and other such documents or information prepared by the Contractor or any party pursuant to this Agreement shall become the property of the City on completion and acceptance of any of the Contractor’s work, or upon termination of the Agreement, and shall be delivered to the City upon request. Agreement 4 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 City of Superior Service Agreement 10. Indemnifications. The Contractor hereby agrees to indemnify, and hold harmless the City, its elected and appointed officials, officers, employees, representatives and volunteers, and each of them, from and against suits, actions, legal or administrative proceedings, claims, demands, damages, liabilities, interest, attorneys' fees, costs, and expenses to the extent caused by a negligent act, error or omission, of Contractor or of anyone acting under its direction or control or on its behalf. The obligation to indemnify, and hold harmless the City, its elected and appointed officials, officers, employees, agents, representatives and volunteers, and each of them, shall be applicable unless liability results from the sole negligence of the City, its elected and appointed officials, officers, employees, agents, representatives and volunteers. The Contractor agrees to provide the City with all defense costs from any third-party claim brought against the City to the extent that such claim is caused by any negligent act, error or omission of the Contractor or by anyone acting under the Contractor’s direction or control. In the event that Contractor employs other persons, firms, corporations or entities (sub- contractor) or volunteers as part of the work covered by this Agreement, it shall be Contractor’s responsibility to require and confirm that each sub-contractor enters into an Indemnity Agreement in favor of the City, its elected and appointed officials, officers, employees, agents, representatives and volunteers, which is identical to this Indemnity Agreement. This indemnity provision shall survive the termination or expiration of this Agreement. 11. Deficiencies. Contractor shall not be entitled to payment for work found deficient or failing to conform to the requirements set forth in this Agreement or as outlined in a supplemental Agreement and is not entitled to further payments until corrected. The City will inform the Contractor of any deficiencies and/or items that do not conform to this Agreement within thirty (30) days of receipt. 12. Final Payment. Prior to final payment, the City of Superior shall review expenditures submitted by Contractor to determine the satisfaction thereof; it will be at the City of Superior’s sole discretion when the final payment is made. Final payment will be made to Contractor within thirty (30) days of the City’s acceptance of services as complete. 13. Termination. This Agreement may be terminated by either party without cause upon thirty (30) days written notice to the other. In the event of termination, Contractor shall be paid for services performed to termination date. Administrative fees shall be prorated to termination date. The results of the work by Contractor shall immediately be turned over to the City of Superior and is a condition of final payment. 14. Warranty of Documents. The City, its representatives, employees, and agents make no representations of the accuracy of documents, drawings, procedures, etc., provided to Contractor under this Agreement. All materials provided represent the City’s best understanding at the time of delivery. Agreement 5 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 City of Superior Service Agreement 15. Entire Agreement. This Agreement contains the entire understanding of the parties with respect to the maters contained herein and supersedes all other written and oral agreements between the parties with respect to such matters. 16. Modification. This Agreement is binding only when signed by both parties. Any modifications or amendments must be in writing and signed by both parties. 17. Force Majeure. Each party shall be excused from any breach of this Agreement which is causes by war, strike, and act of Nature or other similar circumstances normally deemed outside the control of well-managed businesses. 18. Governing Law. The Agreement will be interpreted, and the rights and liabilities of the Parties determined, in accordance with the laws of the State of Wisconsin. 19. Headings and Captions. Headings and Captions appear solely for convenience of reference. Such headings and captions are not part of this Agreement and shall not be used to construe it. 20. Validity. If any provision or provisions of this Agreement shall be held to be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired thereby. 21. Integrated Agreement. This Agreement contains the entire Agreement and understanding among the Parties regarding the matters set forth herein and supersedes all previous negotiations, discussions, and understandings regarding such matters. The Parties acknowledge and represent that they have not relied on any promise, inducement, representation, or other statement made in connection with this Agreement that is not expressly contained herein. The terms of this Agreement are contractual and not a mere recital. 22. Standard of Care. Contractor represents that it will perform the Services in a manner consistent with that degree of care and skill ordinarily exercised by members of the same profession currently practicing under similar circumstances at the same time and in the same locality. To the extent Contractor’s services do not meet this standard of care; Contractor shall re-perform its work at no cost to the City. 23. Appropriation. State and/or Federal funds may be used to fund all or part of this Agreement. Allowances detailed in the Project scope shall be awarded at the City’s discretion, and is subject to available funding, project progress and other terms and conditions as identified by the City. The City will not be held liable for any damages incurred due to changes in State or Federal funding, including (but not limited to) a reduction, delay, or cancellation of the project. 24. Non-Discrimination. Upon execution of this Agreement, Contractor agrees as follows: Contractor and all Subcontractors do not discriminate against any employee, Agreement 6 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 City of Superior Service Agreement applicant for employment, independent contractor, or any other persons because of race, color, religion, sex, sexual orientation, gender identity, or national origin. In Witness Whereof, the parties, intending to be legally bound have executed this agreement on the day and year set forth above. Signatures Firm Name: Upper Midwest Film Office Address: 1910 Middle Lane Duluth, MN 55811 _____________________________ Shari Marshik, Executive Director ATTEST: CITY OF SUPERIOR, WISCONSIN ___________________________________ Jim Paine, Mayor Camila Ramos, Clerk ___________________________________ Deb Kamunen, Assistant Finance Director Frog Prell, City Attorney Provision has been made to pay the liability that will accrue under this contract. *Approved at the Superior Tourism Commission meeting on November 1, 2022 Agreement 7 DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 Exhibit A Scope of Services Administration of Production Incentive Program: Provide overall program administration that includes, but is not limited to budgeting, budget monitoring, reporting, marketing, application review, project monitoring, expenditure review, payment processing, general communication, enforcing the Film Production Incentive Program Guidelines, and other general program management services, as needed. Marketing, Promotion, Outreach, and Education: Provide program marketing in print and/or digital formats and venues common to the film industry; promote the program availability to industry stakeholders and groups; provide outreach services and respond to inquiries; and provide education of program requirements and expectations. Application Review and Evaluation: Conduct application review for application completeness and program compliance; review required application materials and supporting documentation for accuracy; conduct application evaluation by using evaluation and scoring criteria; obtain internal organizational approvals and provide the city with a recommendation on each application, funding amount, and any special circumstances that may arise. Application Approval: Package each application and send to the City. When necessary, meet with and make a recommendation to the City regarding each application; and set aside program funds for approved project in budget. Certification: Provide denial or “Certification” letter to production company based upon UMFO approval; and provide the City with copies of final determination letters. Production: Assist, monitor, and provide support services to the approved production company before, during, and after production to ensure the production’s success, including but not limited to: scouting services, production assistance, collaboration services, and general support services, where applicable and reasonable. Rebate: Collect any required electronic documentation and review to ensure requests are for eligible expenditures that have been fully paid. Confirm all expenditures were made in Superior. Review submitted Rebate Expenditures Report (RER) for program compliance and approval. Collect all final required documentation before rebate can be submitted for City review. Package rebate request, application and supporting documentation to the City for review and payment. If approved, the City will issue a rebate funds to the Contractor via check or electronic transfer. The Contractor will deposit the rebate funds (or electronic transfer) into the Contractor’s account and subsequently transfer funds in equal amount to the Rebate funds DocuSign Envelope ID: B07B2407-DC8A-48F6-B9CB-3DDE0582A010 from Contractor to the respective production company via wire transfer, electronic funds transfer, or other method of electronica payment or by check, such form of payment being at the discretion of the Contractor. The Contractor shall provide proof that the payment has been made to the production company and the production company has received the payment. Monthly and Yearly Updates: Provide monthly electronic updates on the Film Production Incentive Program on inquiries, applications, funded projects, and general details of each project. Provide a detailed final year-end report on the City’s Film Production Incentive Program that includes details on each funded project, performance measures, and overview of the program, and the overall economic impact of the use of program funds. RESPONSIBILITIES OF THE CITY • To provide oversight and contract performance • To promptly review and process rebate payments to the Contractor (UMFO). • To be available for meetings and consultations related to the Film Production Incentive Program. COMPENSATION As agreed, 10% ($2,000) of the total funds will be paid to UMFO as an administrative fee on the following schedule: 25% ($500) upon execution of contract and the remainder $500 to be paid quarterly thereafter until December 31, 2022. Tourism Development Commission Funded 100% by TDC Funds JOB TITLE: MARKETING & TOURISM COORDINATOR – Independent Contracted Position Date Originated: 2022 Date Revised: 11/30/2022 Reports To: Tourism Development Commission DEFINITION: Under general direction of the Tourism Development Commission (TDC), this position is responsible for the development and implementation of marketing and public relations strategy and duties as they relate to Tourism for the City of Superior. DISTINGUISHING CHARACTERISTICS: This is a single position class in which the incumbent uses initiative and independent judgement in managing and coordinating all strategic communications, marketing and branding efforts for Tourism for the City of Superior. This position contributes to enhancing the image and reputation of the City, as it relates to tourism, by carrying out external communications and brand promotion. The Marketing & Tourism Coordinator will also help foster a positive organizational climate by building relationships that improve communications with those in the community and regional partner organizations who want to be involved in promotion of the City to tourists. TYPICAL TASKS: 1. Serve as official Tourism Representative for the City of Superior. 2. Assess, develop, recommend and implement programs (i.e. branding strategy) that will enhance the City of Superior’s tourism profile and reputation. 3. Serve as spokesperson to media. Develop and execute a public and media communication strategy to align with the City’s Tourism Mission, goals and strategic objectives. 4. Draft articles and reports on the status of major initiatives for TDC. 5. Act as liaison to develop and maintain effective relationships with Ad Agency of Record; TDC; stakeholders of Rooms Tax: hotel/motels, short-term rentals, and any/sll businesses interested in tourism traffic, i.e. restaurants, attractions, events. 6. Serve as main contact for Marketing City Tourism to statewide organizations and independent solicitors and refers appropriate items to ad agency for consideration. 7. Decide membership affiliations that are beneficial and maintain contact with them. 8. Contact Chamber of Commerce, Development Association, and Business Improvement District about new businesses, interested in tourism customers. 9. Contact and/ or visit area businesses to obtain ‘listing’ information for the web site, visitor guide, etc. 10. Assist ad agency with local vendors and providers to utilize for services (photographers, videographers, etc.). 11. Assist agency of record with production and execution of Visitor Guide and events funded by TDC. 12. Conduct ad sales for TDC website and visitor guide, etc. as needed. Marketing & Tourism Coordinator Page 2 of 3 13. Oversee day-to-day execution of tourism content and postings across Facebook, Twitter, Instagram, YouTube, LinkedIn and/or other social media sites. 14. Manage news items, event calendar and other information on the TDC websites. 15. Monitor contractors and vendors who receive Rooms Tax Funds from TDC. 16. Collaborate with agency of record to compile and analyze statistical data and insights to report on results of all marketing efforts, social advertising, including trends, opportunities, and strategic recommendations. 17. Collaborate with Visitor Center as needed. 18. Complete initial review of TDC grant applications. 19. Assist TDC chairperson with meeting agendas, attend TDC meetings and take minutes. 20. Work outside of the regular workday, including evenings and weekends, to attend conferences, meetings, or events. 21. Perform other duties or responsibilities as apparent or assigned by TDC. EMPLOYMENT STANDARDS: Knowledges: • Thorough knowledge of the principles and practices of public relations and marketing. • Thorough knowledge of principles and techniques of public, media, and community relations. • Thorough knowledge of social networking sites and applications. • Working knowledge of the use of technology for communication purposes. • Working knowledge of all Microsoft applications. • Working knowledge of marketing research techniques, practices and analytics. • Working knowledge about developing and managing websites. Ability To: • Communicate effectively, in oral and written form, to diverse groups and individuals. • Organize, plan and research projects and programs, make recommendations, write reports, and successfully implement, once approved. • Develop strategic marketing programs to increase and enhance the visibility, revenue, volunteers and sponsorships for City tourism programs and events. • Adapt content and style of communications to a variety of audiences and in a variety of forms. • To perform duties with considerable judgment, resourcefulness, and initiative under limited supervision and within the boundaries of responsibility. • Stay current on social networking applications. • To represent TDC in a positive and professional fashion to the public and other community stakeholders. • Establish and maintain effective and positive working relationships with both internal and external persons. • Work independently and effectively with multiple priorities and projects. • Maintain complete and accurate records. REQUIREMENTS: Training and experience: Any combination of training and experience which would provide the Marketing & Tourism Coordinator Page 3 of 3 required knowledges and abilities is qualifying. A typical way to obtain these knowledges and abilities would be: Graduation from an accredited college or university with a Bachelor degree in Public Administration, Communication, Marketing, or closely related field. In addition, two to four years related experience in local government or working in marketing or public relations. SPECIAL REQUIREMENTS: Driver License Requirement: Must possess valid driver’s license or be able to provide a suitable form of transportation as approved by the department head. Residency Requirement: None required, but would prefer that the candidate reside within the City of Superior city limits. Background Investigation Requirement: Must pass a background investigation prior to hire. Post Job Offer Medical Examination Requirement: Must pass the medical examination requirements established for the specified occupational grouping and drug screen prior to hire. Revised by P. Soliday 11/30/22  City of Superior MARKETING & TOURISM COORDINATOR Class Code: TBD Date Originated: 2022 Grade: TBD Date Revised: Reports To: Mayor DEFINITION: Under general direction of the Mayor, with input from the Tourism Development Commission (TDC), this position is responsible for the development and implementation of municipal marketing and public relations strategy. DISTINGUISHING CHARACTERISTICS: This is a single position class in which the incumbent uses initiative and independent judgement in managing and coordinating all strategic communications, marketing and branding efforts for the City of Superior. This position contributes to enhancing the image and reputation of the City by carrying out external communications and brand promotion. The Marketing & Tourism Coordinator will also help foster a positive organizational climate by building relationships that improve communications with those in the community and regional partner organizations. TYPICAL TASKS: 1. Serve as official Tourism Representative for the City of Superior. 2. Assess, develop, recommend and implement programs (i.e. branding strategy) that will enhance the City of Superior’s profile and reputation. 3. Develop and execute a public and media communication strategy to align with the City’s mission, goals and strategic objectives. 4. Act as liaison to develop and maintain effective relationships with Ad Agency of Record; TDC; stakeholders of Rooms Tax: hotel/motels, restaurants, attractions, and businesses interested in tourism traffic; elected officials; community groups; and City departments to foster collaboration. 5. Serve as main contact for Marketing Tourism for statewide organizations and others, and refers appropriate items to ad agency for consideration. 6. Assist ad agency with local vendors and providers to utilize for services (photographers, videographers, etc.). 7. Contact or visit area businesses to obtain ‘listing’ information for the web site, visitor guide, etc. 8. Assist with production of Visitor Guide and events funded by TDC. 9. Decide membership affiliations that are beneficial and maintain contact with them. 10. Contact Chamber of Commerce, Development Association, and Business Improvement District about new businesses to connect with/add. 11. Assist TDC chairperson with meeting agendas, and attend TDC meetings and take minutes. 12. Complete initial review of TDC grant applications. 13. Participate in Wisconsin Tourism Conference and other pertinent conferences as directed. 14. Serve as a member on various community boards or committees as directed. Marketing & Tourism Coordinator Page 2 of 3 15. Develop concepts, designs, research, write, edit, enhance and deliver compelling communications, written and visual, for intended audiences on various matters pertaining to promotion of the City. 16. Oversee day-to-day execution of content and postings across Facebook, Twitter, Instagram, YouTube, LinkedIn and/or other social media sites. 17. Manage news items, calendar and other information on the TDC and City websites. 18. Monitor contractors and vendors who receive Rooms Tax Funds from TDC. 19. Share City related news, tips, and insights through social media to provide public with timely information and create engagement. This may include drafting and editing articles, news tips, blog posts, news releases, and other engaging social media content for a wide variety of internal and external audiences. 20. Coordinate and communicate media related events. Serve as spokesperson to media. 21. Draft articles and reports on the status of major initiatives for distribution to Council, TDC, the public, staff, and community stakeholders. 22. Conduct ad sales for TDC website and visitor guide, etc. as needed. 23. Compile and analyze statistical data and insights to report on results of social advertising, including trends, opportunities, and strategic recommendations. 24. Collaborate with Visitor Center as needed. 25. Work outside of the regular work day as needed to attend conferences, meetings or events. 26. Perform other duties or responsibilities as apparent or assigned. EMPLOYMENT STANDARDS: Knowledges: • Thorough knowledge of the principles and practices of public relations and marketing, particularly as it relates to public administration and public information. • Thorough knowledge of principles and techniques of public, media, and community relations. • Thorough knowledge of social networking sites and applications. • Working knowledge of the use of technology for communication purposes. • Working knowledge of all Microsoft applications. • Working knowledge of marketing research techniques, practices and analytics. • Working knowledge about developing and managing websites. • Some knowledge of governmental policies, processes and procedures. Ability To: • Communicate effectively, in oral and written form, to diverse groups and individuals. • Organize, plan and research projects and programs, make recommendations, write reports, and successfully implement, once approved. • Develop strategic marketing programs to increase and enhance the visibility, revenue, volunteers, and sponsorships for City programs and events. • Adapt content and style of communications to a variety of audiences and in a variety of forms. • To perform duties with considerable judgment, resourcefulness, and initiative under limited supervision and within the boundaries of responsibility. • Stay current on social networking applications. • To represent TDC and the City in a positive and professional fashion to the public and Marketing & Tourism Coordinator Page 3 of 3 other community stakeholders. • Establish and maintain effective and positive working relationships with both internal and external persons. • Work independently and effectively with multiple priorities and projects. • Maintain complete and accurate records. REQUIREMENTS: Training and experience: Any combination of training and experience which would provide the required knowledges and abilities is qualifying. A typical way to obtain these knowledges and abilities would be: Graduation from an accredited college or university with a Bachelor degree in Public Administration, Communication, Marketing, or closely related field. In addition, two to four years related experience in local government or working in marketing or public relations. SPECIAL REQUIREMENTS: Driver License Requirement: Must possess valid driver’s license or be able to provide a suitable form of transportation as approved by the department head. Residency Requirement: None required, but would prefer that the candidate reside within the City of Superior city limits. Background Investigation Requirement: Must pass a background investigation prior to hire. Post Job Offer Medical Examination Requirement: Must pass the medical examination requirements established for the specified occupational grouping and drug screen prior to hire. Bargaining Unit: Non-Union/FLSA Exempt Professional EEOC Job Category: 02 Occupational Grouping: Worker's Comp Code: 8810 P:\JOBDESC\Marketing & Tourism Coordinator.2022