Twentynine Palms Tourism Business Improvement District Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, July 23, 2020 REGULAR SESSION AGENDA 3:30 P. M. CALL TO ORDER Pledge of Allegiance. Roll Call. CHANGES TO AGENDA PRESENTATIONS BUSINESS 1. Approval of TBID Meeting Minutes for February 27, 2020, March 26, 2020 and June 4, 2020. 3 - 76 Twentynine Palms Tourism Business Improvement District Meeting - 27 Feb 2020 - Minutes - Pdf Twentynine Palms Tourism Business Improvement District Meeting - Emergency Meeting - 26 Mar 2020 - Minutes - Pdf Twentynine Palms Tourism Business Improvement District Meeting - 04 Jun 2020 - Minutes - Pdf 2. Local COVID-19 Update 3. Q3 April – June: Website Report Review of audience, acquisition, behavior, outbound link clicks, and leads for www.Visit29.org. 4. Q3 April – June: Social Media Report Review of audience, engagement, reach, and leads for Visit 29 Palms social media channels. 5. Visitor Center Report Update on new safety measures and protocols, participation in San Bernardino County COVID-Compliant Business Partner Program, and new Project Phoenix exhibit. PUBLIC COMMENTS DISCUSSION AND POTENTIAL ACTION ITEMS Page 1 of 76  6. Revised Q4 Marketing Plan Discuss Visit 29 Palms COVID-19 response, initiatives to encourage safe and responsible travel, inclusive marketing, and review Q4 action plan. 7. Visit 29 Palms Partner Program: Review and discuss partner benefit program that will include enhanced presence on Visit29.org, social media, e-newsletters, visitor center displays, media and PR opportunities. 8. Revised TBID Reauthorization and Annual Presentation Timeline: Presentation and approval of 2020-21 tourism business improvement district marketing plan and budget and annual presentation scheduled for August, followed by presentation to City Council on August 25, 2020. BOARDMEMBER COMMENTS DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS 1. Research and development of new holiday events in Twentynine Palms. 2. Installation of solar light for the Visit 29 Palms exterior sign at the Visitor Center. 3. Open house special event to be scheduled for the 29 Palms Visitor Center ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:00 p.m., July 20, 2020. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 76  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org February 27, 2020 CALL TO ORDER Pledge of Allegiance – Advisory Boardmember Knight lead the Pledge of Allegiance.. Roll Call - The following advisory Boardmembers were present: Mehta, Maharaj, Grunt, Knight. CHANGES TO AGENDA PRESENTATIONS 1. Maureen Franklin presented sponsorship proposal on behalf of Action 29 Palms to the TBID Advisory Board, seeking $2,500 in funding to support the repaint and restoration of the iconic Desert Storm Homecoming & Victory Parade mural located at 6177 Adobe Road in downtown Twentynine Palms. 2. Christina Benton presented a variety of event sponsorship requests on behalf of the City of Twentynine Palms to the TBID Advisory Board, seeking a total of $3,250 in funding to support the Joshua Tree 55 Bike Ride, Youth Basketball Tournament, and Pioneer Days. 3. Gary Daigneault presented a sponsorship request on behalf of Theatre 29 to the TBID Advisory Board, seeking $1,000 in funding to support Theatre 29's 2020 season. BUSINESS 4. Approval of TBID Meeting Minutes from January 7, 2020. A motion was made by Chair Mehta, seconded by Vice Chair Maharaj. The above motion was carried by the following: ROLL CALL VOTE: Yes: Boardmember Grunt Yes: Boardmember Knight Yes: Vice Chair Maharaj Yes: Chair Mehta 5. Digital Display & SEM Marketing Program Updates - Andrew Portener, JNS Next JNS Next Monthly Report February 2020 6. Visit 29 Palms Updates - Breanne Dusastre, Visit 29 Palms TBID Meeting Presentation - February 2020 PUBLIC COMMENTS - None Page 1 of 53 Page 3 of 76  Twentynine Palms Tourism Business Improvement District Meeting February 27, 2020 DISCUSSION AND POTENTIAL ACTION ITEMS 7. 2020 Sponsorship Requests RECOMMENDATION: TBID Advisory Board will review sponsorship proposals, hear short presentations from various organizations, and make selections for sponsorship funding for 2020. A motion was made by Chair Mehta, seconded by Vice Chair Maharaj to make the following budget adjustments to accommodate a total of $10,000 in sponsorship requests: Move $1,000 from regional print (6345) to sponsorship (6371) Move $4,000 from trade (6347) to sponsorship (6371) Move $1,000 from video (6343) to sponsorship (6371) The above motion was carried by the following: ROLL CALL VOTE: Yes: Boardmember Grunt Yes: Boardmember Knight Yes: Vice Chair Maharaj Yes: Chair Mehta Open Call Sponsorship Proposals 2-13-20 BOARDMEMBER COMMENTS 8. Vice Chair Maharaj addressed the boardmember initiated item of hosting an open house event at the 29 Palms Visitor Center which lead to group discussion about dates and time, and it was decided this event would be scheduled for Thursday, April 2 from 5:30pm - 7:30pm. DIRECTOR OF MARKETING COMMENTS - None FUTURE BOARDMEMBER INITIATED ITEMS 1. Research and development of new holiday events in Twentynine Palms. 2. Installation of solar light for the Visit 29 Palms exterior sign at the Visitor Center. 3. Open house special event to be scheduled for the 29 Palms Visitor Center. ADJOURNMENT - Chair Mehta adjourned the meeting at 5:05 p.m. Respectfully Submitted, Breanne Dusastre Director of Marketing Page 2 of 53 Page 4 of 76  Monthly Reporting Visit 29 Palms February 2020 Page 3 of 53 Page 5 of 76 Google Analytics Page 4 of 53 Page 6 of 76  Performance Highlights Users New Sessions Pageviews Bounce Rate Avg Time on Page Avg. Page 6,398 Sessions 7,312 15,270 67.63% 1:26 2.09 6,235 Top Channels 7% 6% 9% 25% 4% 49% Other Direct Referral Organic Search Paid Search Social Page 5 of 53 Page 7 of 76  Website Month Over Month Page 6 of 53 Page 8 of 76 Paid Search Page 7 of 53 Page 9 of 76  Paid Search Overview Impressions 80,305 Avg Cost per Click $0.84 Clicks 1,928 Conversions 6 Click Through Rate 2.40% Page 8 of 53 Page 10 of 76  Paid Search Month over Month Month Impressions Clicks CTR% # Of Leads Cost Per Click January 16,936 316 1.87% 1 $1.02 February 151,534 2,547 1.68% 10 $0.90 March 111,431 3,026 2.72% 14 $0.75 April 91,100 2,745 3.01% 9 $0.76 May 80,731 3,507 4.34% 21 $0.64 June 74,243 3,854 5.19% 19 $0.63 July 66,776 3,221 4.82% 7 $0.62 August 70,178 3,091 4.40% 19 $0.82 September 48,439 2,739 5.65% 10 $0.77 October 52,231 2,246 4.30% 21 $1.31 November 34,454 1,294 3.76% 19 $1.96 December 21,637 849 3.92% 21 $2.16 January 2020 49,536 1,090 2.20% 6- Conversion $0.98 February 2020 80,305 1,928 2.40% 6- Conversion $0.84 Page 9 of 53 Page 11 of 76 Digital Display Page 10 of 53 Page 12 of 76  Targeting Display Targeting • Travel, Outdoor/Recreation, Camping/Biking Enthusiasts, Romantic Getaways • Geo: Victoria, British Columbia, Calgary, Alberta Vancouver, British Columbia, Edmonton, Alberta Creative Impressions 499,747 Clicks 338 CTR% 0.07% Page 11 of 53 Page 13 of 76  Display Month over Month Month Impressions Clicks CTR% January 6,141 9 0.15% February 48,293 35 0.07% March 51,728 58 0.11% April 173,462 114 0.07% May 184,259 148 0.08% June 25,058 50 0.20% July 336,922 313 0.09% August 249,294 181 0.07% September 240,932 156 0.06% October 324,569 339 0.10% November 546,884 303 0.06% December 18,174 8 0.04% January 2020 42,237 102 0.24% February 2020 499,747 338 0.07% Page 12 of 53 Page 14 of 76  Key Takeaways u Served over 80K impressions on Google. u Low CPC for each search keyword u Over 580K impressions served u Over 2,200 clicks to the website. u New creative set end of February Page 13 of 53 Page 15 of 76 Thank you! Page 14 of 53 Page 16 of 76 Page 15 of 53 Page 17 of 76  73637 Sullivan Road Twentynine Palms, California 92277 760-361-4151 z1077fm@gmail.com www.theatre29.org Breanne Dusastre TBID -City of Twentynine Palms Via e-mail, February 12, 2020 Application for 29 Palms TBID Sponsorship Theatre 29, a 501 (c) 3 non-profit organization operating in the City of Twentynine Palms, hereby applies for a $1,000.00 Sponsorship in support of our 2020 Theatrical Season. Theatre 29 is an all-volunteer organization consisting of some 200 volunteers involved each year onstage and backstage. Theatre 29 is attracting visitors to Twentynine Palms and would like to enhance the quality and marketing outreach of our theatrical productions to attract even more. A 2018 study, tracking Credit Card use at the theater for ticket purchases, shows that 51% of the patrons coming to Theatre 29 are coming from outside Twentynine Palms. With your help we think we can bring an even higher percentage to the City. In 2020, Theatre 29 will offer five Broadway Musicals, two classic plays, four Improvisational shows, and our spectacular Children’s’ productions of Disney’s “Moana”. The sponsorship will allow us to purchase additional printed materials to be distributed in the outlying areas as well as vinyl banners at the theatre to attract audiences and enhance their experience. Theatre 29 will gratefully acknowledge the sponsorship publicly in our press releases and on the materials printed. We will also give thanks for the sponsorship in our programs for the individual productions for the entire season. Thank you for your consideration of a sponsorship for this worthy and beneficial effort. Gary Daigneault, President Theatre 29 Board of Directors An All-Volunteer, Non-Profit Community Theater Organization “Bringing quality family-oriented live theater to Twentynine Palms while offering opportunities for our children and citizens to experience the live arts.” IRS 501(c) 3 #55-0808217 Page 16 of 53 Page 18 of 76  2020 Sponsorship Opportunities Premium Customized Sponsorship: Customize a program that aligns with your brand and goals. - Sponsor a specific area (i.e. stage, Kidsville, Playshops, Kitchen, Green Team) - Logo on sponsor bar of eblasts - Physical presence at the festival (in the form of activation booth, pop ups etc). - Dedicated article in eblast - Additional social media love - Festival tickets for colleagues, friends & family - Tickets to give away via social media contest - Product giveaways & sampling Festival Program, Website & Promo Packages: Love You to the Moon and Back $1,000.00 - Full page, full color program ad (6x6, 44 pages, full color, 2000 printed) - Logo on the SPONSORS page in program - Logo/link on SPONSORS page of website (6 months) - Two (2) thank you posts on social media - Four (4) single day JTMF tickets Think the World of You $750.00 - Full page, full color program ad (6x6, 44 pages, full color, 2000 printed) - Logo on the SPONSORS page in program - Logo/link on SPONSORS page of website (6 months) - One (1) thank you post on social media - Two (2) single day tickets Eternally Grateful $500.00 - Half page, full color program ad (6x6, 44 pages, full color, 2000 printed) - Logo on the SPONSORS page in program - Logo/link on SPONSORS page of website (6 months) - Two (2) single day JTMF tickets Couldn’t Do It Without You $250.00 - Full page ad in JTMF program (6x6, 44 pages, full color, 2000 printed) - Sponsor name and text link on FESTIVAL FRIENDS section website (6 months) A Friend Indeed $175.00 - Full page ad in JTMF program (6x6, 44 pages, full color, 2000 printed) - Sponsor name and text link on FESTIVAL FRIENDS section website (6 months) Page 17 of 53 Page 19 of 76  Vacation Races 2020 Sponsorship Menu Page 18 of 53 Prepared by The Event Lab Page 20 of 76  The world is amazingly beautiful. discover its hidden corners. We host meticulously organized half marathons, ultra marathons, & trail running festivals at the world's most breathtaking destinations. Come. Not to achieve your personal best time, but to have the best time of your life. Page 19 of 53 Page 21 of 76  Company Description Vacation Races was founded in 2012 by Salem Stanley on the idea that runners deserve more from a race, they want a complete experience. Going to a race is an opportunity to break out of your routine, discover a new place, meet other runners, and push your personal limits. You shouldn't have to deal with crowded cities, congested traffic, smog, and cup-covered race courses. Our National Parks provide a breathtaking backdrop for the most scenic races in the world. Spend the morning running among friends and absorbing natures beauty, then spend a few hours (or days) hiking, exploring, and enjoying the serenity of the National Parks. Either way, you'll set a personal record for the best vacation ever! Page 20 of 53 Page 22 of 76  Half Marathon Series February 29th May 9th June 12th & 13th June 5th & 6th June 27th Page 21 of 53 August 1st September 11th & 12th September 19th October 10th November 7th Page 23 of 76  HALF MARATHON PARTICIPANT PROFILE PARK VISITATION 90% of race participants visited the National Park on race weekend. ACTIVE FAMILIES 50% of race participants would consider their family active. PARTY SIZE Each race participant averages 1.5 non participant companion in their traveling party. AGE Primary age range of race participants is between 30-43. FEMALE 70% of race participants series wide are female. MALE 30% of race participants series wide are male. MARRIED 64% of race participants are married. EDUCATION 55% of race participants have a bachelor’s degree and 36% have a post graduate degree. Household Income 76% of race participants have an annual income of over $75,000 Page 22 of 53 RECOMMENDATION Page 24 of 76 99% of race participants would recommend our series.  2020 Participation ZION 2,500 YOSEMITE 3,100 Glacier 2,000 Yellowstone 3,500 Grand Teton 2,000 Rocky Mountain 2,500 GREAT SMOKY MOUNTAINS 3,500 RUSHMORE 1,500 LAKE POWELL 2,000 JOSHUA TREE 3,000 Grand Circle 700 TOTAL PARTICIPANTS 24,300 Page 23 of 53 Page 25 of 76  Ultra Marathons Trailfest March 14th & 15th April 18th & 19th October 1st through 3rd Page 24 of 53 May 17th & 18th Page 26 of 76  Ultra Trail Participant Profile PARK VISITATION 80% of race participants visited the National Park on race weekend. ACTIVE FAMILIES 73% of race participants consider their family extremely active. PARTY SIZE Each race participant averages 1.5 non participant companion in their traveling party. AGE Primary age range of race participants is between 35-50. FEMALE 45% of race participants series wide are female. MALE 55% of race participants series wide are male. MARRIED 69% of race participants are married. HOUSEHOLD INCOME 69% of race participants have an annual income over $75,000 (average household income is $95,000). EDUCATION 74% of race participants have a bachelor’s degree and 44% have a post graduate degree Recommedation Page 25 of 53 98% of race participants would recommend our series. Page 27 of 76  2020 Participantion Antelope Canyon 1,800 Zion 1,700 Bryce Canyon 1,500 TOTAL PARTICIPANTS 5,000 Global Adventures Costa Rica 150 (one week of 100, one week of 50) Iceland 200 (two weeks of 100) Alaska 200 (one week of 200 or two weeks of Page 26 of 53 100) Page 28 of 76  Trailfest Participant Profile RECOMMENDATION 97% of race participants would reccomend our event. REPEAT RATE 5% of event participants register for in that event or another trailfest. PARTY SIZE Each race participant averages 1/3 non participant companion in their traveling party. AGE Primary age range of race participants is between 45-50. CAMPING An average of 60% of event participants camp during the event. FEMALE 65% of race participants series wide are female. MALE 35% of race participants series wide are male. Page 27 of 53 Page 29 of 76  2019 Participant Grand Circle 700 TOTAL PARTICIPANTS 700 Page 28 of 53 Page 30 of 76  Event Video Links: ANTELOPE CANYON ULTRAS ZION ULTRAS COASTAL REDWOODS TRAILFEST ZION HALF MARATHON YELLOWSTONE HALF MARATHON Page 29 of 53 Page 31 of 76  Social Media Facebook: https://www.facebook.com/vacationraces/ Likes: 389,961 Gender of our followers: 27% men and 72% women Instagram: https://instagram.com/vacationraces Followers: 19.9K Gender of our followers: 24% men and 76% women Page 30 of 53 Page 32 of 76  Sponsorship Levels Official Partner Promotional Sponsor Contact Jennifer Cox to learn more about the sponsor levels and how we can align your brand with Vacation Races! Jennifer Cox 919.824.9929 Jen@the-event-lab.com Page 31 of 53 Page 33 of 76 Vacation Races invites Visit 29 Palms to partner as a Select Events Sponsor of the 2020 Vacation Races Half Marathon, Ultra & Trailfest Series. As a Select Events Sponsor, Visit 29 Palms will be provided with the following opportunities: • Hotel Page: Vacation Races will include a featured link through the Joshua Tree Lodging page for each series event with link to preferred website. • Logo placement on • Print & Digital race guides § Ads must be submitted by each race deadline • Dimensions to be: 3.22"W x 4"H • Ad deadline-TBA • Facebook Giveaway Campaign: The Event Lab will develop and manage and Facebook giveaway campaign to promote product to the event Facebook audience. Content and frequency to be agreed on by The Event Lab & Visit 29 Palms • Instagram Posts • 10x10 Space at Expo Day 2020 schedule HALF MARATHON SERIES • Joshua Tree Half Marathon (CA) | November 7th | 3,000 In return for the opportunity to partner with the 2020 Vacation Races Series, including the above benefits, Visit 29 Palms will provide: • $500 sponsorship fee • All necessary marketing materials to execute the listed above If accepted, please return this signed agreement Visit 29 Palms Signature Printed Signature Date Vacation Races Signature Printed Signature Date Prepared by Jen Cox | jen@vacationraces.com | 919.824.9929 Page 32 of 53 Page 34 of 76 Page 33 of 53 Page 35 of 76 Page 34 of 53 Page 36 of 76 Page 35 of 53 Page 37 of 76 Page 36 of 53 Page 38 of 76 Page 37 of 53 Page 39 of 76 Page 38 of 53 Page 40 of 76 Page 39 of 53 Page 41 of 76 Page 40 of 53 Page 42 of 76 Page 41 of 53 Page 43 of 76 Page 42 of 53 Page 44 of 76 Page 43 of 53 Page 45 of 76  Proposed Observatory and Nature Center adjacent to Joshua Tree National Park SKY’S THE LIMIT February 13, 2020 Observatory and Tourism Business Improvement District Advisory Committee Nature Center City of Twentynine Palms A 501(c)(3) nonprofit 6136 Adobe Road organization Twentynine Palms, CA 92277 Tax ID # 81-4312310 Attention: Breanne Dusastre 9697 Utah Trail P.O. Box 1 In response to the February 4, 2020 announcement “Open Call for 2020 Twentynine Palms Sponsorships,” Sky’s The Limit Observatory & Nature Center respectfully California 92277 requests a TBID sponsorship for 2020 in the amount of $1000 to be assigned 760-490-9561 as follows: contact@skysthelimit29.org www.skysthelimit29.org SPRING EVENTS Sky’s The Limit will offer free public Wildflower Walks on Wednesdays at 9:00 am, the dates to be determined by this year’s bloom. Additionally, throughout the Summer and during the Night Sky Festival in September, STL BOARD OF DIRECTORS offers guided walks on the Nature Trail of Native Plants. Ann Congdon President STL requests $300.00 for the printing of color brochures that are handed out Jerold Garber to all attendees. The Visit 29 logo will be prominently displayed on these Vice President brochures. As a sponsor, Visit 29 will co-host Facebook event listings (STL has 6,532 followers) and the link will appear in all publicity. Jerry Mattos Secretary SUMMER EVENTS Mike Schmitt Treasurer STL will host a Full Moon Summer Series in the months of June, July, and August. The programs will appeal to families, since youngsters are out of Doris Lawless school and this is when STL sees the largest number of international visitors. Darrell Shade Programs are presented on the outdoor stage on STL campus. Ray Yeager Tentative dates and themes are: Friday, June 5 – Mining Camp (prospecting in the desert) Friday, July 3 – Desert Critters (hands-on experience with wildlife) MISSION STATEMENT: SKY’S THE LIMIT is Saturday, August 1 – Sky Stories of the Serrano/Cahuilla (legends of the night dedicated to facilitating sky told by a local indigenous elder) hands-on experience STL requests up to $700.00 to reimburse purchase of professional stage for learning about the desert, earth, and sky. lighting (a sample of costs attached) to complement the excellent sound system purchased last year. Visit 29 will be listed as a sponsor for these Its campus is a place events i.e. co-host Facebook event listings (6,532 followers) and display the where the honest pursuit of knowledge logo and link on all event publicity such as e-news (1,690 subscribers), enriches the lives of all website (17,120 page views in 2019), and press releases. willing to participate, Visit 29 Palms is acknowledged on the sponsor page of viewing the smallest objects on the Earth or https://www.skysthelimit29.org/sponsors.html observing the colossal Jerry L. Mattos, Secretary displays in the sky. Sky’s The Limit Observatory & Nature Center Page 44 of 53 Page 46 of 76 Page 45 of 53 Page 47 of 76 Page 46 of 53 Page 48 of 76 Page 47 of 53 Page 49 of 76 Twentynine Palms Tourism Business Improvement District (TBID) Twentynine Palms, CA 92277 Date: February 5, 2020 Attention: Breanne Dusastre This is a request in response to the February 4, 2020 announcement “Open Call for 2020 Sponsorships”. Joshua Tree National Park Council for the Arts along with Sky’s The Limit Observatory & Nature Center would like to respectfully request a TBID sponsorship for the 2020 Annual Night Sky Festival. Our request is for purchase of eco-friendly stainless steel water bottles with the Visit 29 Palms logo imprinted. The water bottle we have chosen is 28.5 oz bottle with flip top straw lid in blue with white logo imprint including website url for Visit 29 Palms. See attached mockup of logo on selected bottle. Cost: 500 bottles x $4.73 = $2,365.00 (no sales tax and free shipping) In addition to these branded water bottles being given to all 500 attendees of the 2020 Night Sky Festival, we propose to recognize TBID sponsorship in the following ways: § Feature Visit 29 as one of 4 sponsors of the event on NSF facebook and website (www.nightskyfestival.org) and in all media releases. § Provide Visit 29 opportunity for display table in the event registration area to be seen by all attendees. § Add a Visit 29 page on the NSF website (see example at www.skysthelimit29.org/visit-29-palms.html) Although this will be the 6th Annual Night Sky Festival, it will be the 3rd year for this grand event to be a major fundraiser for two local non-profit organizations. Both of the past two events have sold out to 500 attendees. It is fairly safe to say that 95% of these attendees are visitors to Twentynine Palms! This event brings these visitors to also eat, shop and stay in 29! for the weekend. This year’s event will be held on Saturday, September 12, 2020 with a special Astro Photography Workshop held on Friday, September 11. Thank you for consideration of our request. Respectfully, Lori Rennie Night Sky Festival Volunteer/Organizer On behalf of: Joshua Tree National Park Council for the Arts Sky’s The Limit Observatory & Nature Center Page 48 of 53 Page 50 of 76 Page 49 of 53 Page 51 of 76 CITY OFFICES: COUNCIL MEMBERS 6136 ADOBE ROAD Joel A, Klink, Mayor TWENTYNINE PALMS, CA 92277 Daniel L. Mintz Sr., Mayor Pro Tem (760) 367-6799 Steven Bilderain Fax (760)367-4890 Karmolette O’Gilvie www.29palms.org McArthur Wright CITY MANAGER Frank J. Luckino, MPA January 28, 2020 RE: 2020 Community Events Sponsorships Dear Breanne, Thank you for the opportunity to work with Visit 29 Palms. We would like the board members to consider adding the following events to your annual sponsorship budget, which we invoice annually. Below is a list of events that we are currently seeking sponsorship for. Please note that the July 4th Celebration is a bi-annual event. 62nd Annual Youth Basketball Tournament - March 27th – 29th (always last weekend of March) $500 - Banners to hang at all gyms (TPJHS, TPHS, & CMC Bell Center) Benefits - Name/Logo on all Banners, Website Hyperlink included on all 40 Teams (7grade Divisions) emailed invitations. Joshua Tree 55 Bike Ride - April 25th (always the last Saturday of April) $750 – Step & Repeat Photo Backdrop, Event Flags @ the Start & Finish, Banners, Crayons for Restaurant Coloring pages Benefits - Name/Logo on Sponsor Banner, Poster, Print & Social Media Advertisements, Event T-Shirt, Sag Stop & Banner, 1 Vendor Space, 3 JT55 Bike Ride Entries (ride only t-shirt & lunch not included) Page 50 of 53 Page 52 of 76 CITY OFFICES: COUNCIL MEMBERS 6136 ADOBE ROAD Joel A, Klink, Mayor TWENTYNINE PALMS, CA 92277 Daniel L. Mintz Sr., Mayor Pro Tem (760) 367-6799 Steven Bilderain Fax (760)367-4890 Karmolette O’Gilvie www.29palms.org McArthur Wright CITY MANAGER Frank J. Luckino, MPA July 4th Celebration - July 4th (bi-annual event, 2021,2023, 2025) $1,000 - Party Life (Hi-Tech Photo Booth 4hours) & 3D Fireworks Glasses (1,000 pairs) Benefits – Name/Logo on all Print, Social Media Advertisements, Sponsorship Banner, Sponsorship Acknowledgements in our Radio Advertisements, Vendor Booth 84th Pioneer Days Celebration & Parade - October 15th - 18th $2,000 - Gun Fighters for Hire (Walk in Parade & Performance at Luckie Park) see attached Parade Trophies & Banners Benefits - Name/Logo on all Trophies & Banners, 1 Parade Entry, Visit 29Palms Board Members Official Parade Judges and VIP Seating for all Judges During the Parade Please feel free to contact me should you have any question. Thank you again and we look forward to working with Visit 29 Palms! Respectfully, Christina Benton Christina Benton Community Events Coordinator City of Twentynine Palms Page 51 of 53 Page 53 of 76 Page 52 of 53 Page 54 of 76 Page 53 of 53 Page 55 of 76 Page 56 of 76  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org March 26, 2020 CALL TO ORDER Pledge of Allegiance – None. Roll Call - The following Boardmembers were present on the teleconference call: Knight, Grunt, Maharaj, Mehta. CHANGES TO THE AGENDA - None PRESENTATIONS 1. Visit 29 Palms TBID Updates - Breanne Dusastre, Visit 29 Palms TBID Director of Marketing Dusastre provided the Advisory Board with the latest update on resources being provided by San Bernardino County to track the increasing spread of COVID-19 cases in the county, as well as provided information on the availability and locations for testing. 2. Updates and Resources -COVID-19, Breanne Dusastre, Visit 29 Palms BUSINESS 3. Visit 29 Palms TBID Revenue and Expense Update TBID Meeting Presentation - March 2020 TBID Director of Marketing Dusastre presented the Advisory Board with an update on Q1 and Q2 expenses, and confirmed that in anticipation of a decline in TBID revenue for Q2 a variety of adjustments would be made in Q3 including suspending contract services with JNS Next, pausing all other paid advertising campaigns, and that she would be utilizing vacation time throughout the next month to reduce work hours. Dusastre also clarified the new rules for lodging facilities under the state-wide Stay-At-Home order, explaining that both traditional hotels/motels and short-term vacation rentals are only allowed to operate if providing accommodations to critical infrastructure workers. DISCUSSION AND POTENTIAL ACTION ITEMS 4. Visit 29 Palms TBID Action Plan TBID Director of Marketing Dusastre presented the board with an updated action plan for Q3, with efforts refocused into ensuring the hospitality community is kept up-to-date with COVID-19 related updates from the city, county, and state. Efforts will also be put into supporting the restaurants in the city who have pivoted to curbside pickup and delivery, and that time will be spent updating the Visit29.org website. A motion to suspend contact services until further notice was made by Chair Mehta, seconded by Vice Chair Maharaj. This motion was followed by a group discussion with Boardmembers Knight and Grunt initially sharing comments in opposition, making recommendations to continue paid advertising to maintain interest in the destination for travelers who would be eager to plan future visits. Vice Chair Maharaj countered by highlighting the fact that travel was currently limited to essential travel only and referenced the high rates of cancellations for hotel bookings for the upcoming weeks. Upon further Page 1 of 4 Page 57 of 76  Twentynine Palms Tourism Business Improvement District Meeting - Special Meeting March 26, 2020 discussion, Boardmembers Knight and Grunt agreed that the best course of action at this time was to pause contract services until further notice given the uncertainty of travel at this time. The above motion was carried by the following: ROLL CALL VOTE: YES: Boardmember Knight YES: Boardmember Grunt YES: Vice Chair Maharaj YES: Chair Mehta TBID Meeting Presentation - March 2020 BOARDMEMBER COMMENTS - None DIRECTOR OF MARKETING COMMENTS On behalf of hoteliers who had submitted questions and comments via email prior to the teleconference meeting, Dusastre shared comments relating to the upcoming collection of TOT/TBID taxes for Q2, and a request to the City to consider a postponement of outwards of six months, and possible payment plans. City Manager Frank Luckino responded by explaining he has just been on a county-wide conference call with other city managers and no one else at this time was considering offering a extension on TOT collection. Luckino went on to provide an overview of the various financial relief packages that would soon be coming through the U.S. Small Business Administration which lead to a group discussion where Chair Mehta strongly urged City Manager Luckino to consider some sort of relief to hoteliers in light of the devastating impact the ongoing pandemic is having on the travel and tourism sector . FUTURE BOARDMEMBER INITIATED ITEMS 1. Research and development of new holiday events in Twentynine Palms. 2. Installation of solar light for the Visit 29 Palms exterior sign at the Visitor Center. 3. Open house special event to be scheduled for the 29 Palms Visitor Center. ADJOURNMENT – Chair Mehta adjourned the meeting at 4:08 p.m. Respectfully Submitted, Breanne Dusastre Director of Marketing TELECONFERENCE City Hall 6136 Adobe Road, Twentynine Palms, CA, 92277 Dusastre Residence 11045 Mescalero Ave, Morongo Valley, CA, 92256 Mehta Residence 13080 Norcia Drive, Rancho Cucamonga, CA, 91739 Harmony Motel 71161 Twentynine Palms Hwy, Twentynine Palms, CA, 92277 Page 2 of 4 Page 58 of 76  Twentynine Palms Tourism Business Improvement District Meeting - Special Meeting March 26, 2020 29 Palms Inn 73950 Inn Ave, Twentynine Palms, CA, 92277 Knight Residence 68424 Emerald Drive, Twentynine Palms, CA, 92277 Page 3 of 4 Page 59 of 76 Page 4 of 4 Page 60 of 76  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org June 4, 2020 CALL TO ORDER Chair Mehta called the meeting to order at 3:09 p.m. Pledge of Allegiance: Boardmember Knight led the Pledge of Allegiance Roll Call: The following boardmembers were present: Knight, Maharaj, Mehta (Boardmember Grunt joined the meeting at 3:35 p.m.) CHANGES TO AGENDA - None PRESENTATIONS - None BUSINESS 1. COVID-19 Local Update TBID Director of Marketing Dusastre provided the TBID Advisory Board with an update on current statistics of active COVID-19 cases in San Bernardino County and the City of Twentynine Palms and highlighted upcoming testing opportunities in the Morongo Basin. 2. Update from Andrew Portener, JNS Next JNS Next Senior Digital Manager Portener presented the TBID Advisory Board with an overview of the digital display and search engine marketing campaign results for the first two weeks of March. Visit 29 Palms Campaign Results - March 2020 PUBLIC COMMENTS Rodeway Inn & America's Best Value hotel owner Veno Nathraj presented the TBID Advisory Board and TBID staff with comments and feedback relating to his concern that short-term vacation rentals are seeing a significantly greater amount of growth and increase in TOT/TBID revenue year over year as compared to the traditional hotels in the city. Nathraj questioned whether vacation rentals are getting more support and attention in the TBID’s marketing and advertising campaigns and pointed out that the hotels generate 160 times more revenue than vacation rentals. While not opposed to short-term vacation rentals, Nathraj shared his concerns about vacation rental owners purchasing multiple properties which deprives the local community of much needed rentals, and encouraged the TBID board to work with city officials to host a moratorium on the topic. DISCUSSION AND POTENTIAL ACTION ITEMS 3. COVID-19 Impact on Twentynine Palms Travel & Tourism TBID Director of Marketing Dusastre provided the TBID Advisory Board with an updated forecast for the rest of the fiscal year, with an anticipated loss of over $60,000 in TBID revenue. Following similar forecasting to that provided by the US Travel Association and Visit California, Dusastre expects a revenue decline of 75% in Q3, Page 1 of 16 Page 61 of 76  Twentynine Palms Tourism Business Improvement District Meeting June 4, 2020 and a decline of 40% in Q4, which would result in a total year-end decline of 35%. Visit 29 Palms TBID Meeting Presentation June 4 2020 4. 2019-20 Mid-Year Budget Review Upon reviewing and discussing the forecasts for Q3 and Q4 TBID revenue, the TBID Advisory Board moved forward with making budget cuts to the 2019-20 budget, eliminating the allocation of funds for contract services, paid social media, internet radio advertising, print advertising, and the part time Visitor Center associate for the remainder of the TBID's fiscal year. A motion was made by TBID Chair Metha and seconded by Boardmember Grunt to approve $70,000 in budget adjustments to bring the TBID's 2019-20 budget back into balance. The above motion was carried by the following: ROLL CALL VOTE: Yes: Knight, Grunt, Maharaj, Mehta No: None Visit 29 Palms TBID Meeting Presentation June 4 2020 5. Q3 & Q4 Advertising Plan and Budget Following the TBID Advisory Board's carried vote to bring the TBID's budget into balance with cuts to a variety of marketing programs, the Advisory Board asked Director of Marketing Dusastre to develop a revised marketing plan for the remainder of the TBID's year. This revised plan will not include paid advertising, and will require creative use of social media, e-newsletters, and enhancements to the Visit29.org website. Director of Marketing Dusastre agreed to provide the Advisory Board with a revised marketing plan by email before the end of June. Visit 29 Palms TBID Meeting Presentation June 4 2020 6. Visitor Center Operations Director of Marketing Dusastre led the discussion about the reopening plan for the 29 Palms Visitor Center, seeking board input on seasonal hours of operation, volunteer recruitment, and COVID-19 safety measures and protocols. A new summer schedule of Wednesday to Saturday, 10 AM - 4 PM was established, and a soft- launch open date set for Wednesday, June 10, 2020. Visit 29 Palms TBID Meeting Presentation June 4 2020 7. TBID Reauthorization Timeline Director of Marketing Dusastre presented the TBID Advisory Board with a timeline and tentative meeting schedule for the upcoming TBID reauthorization process, and established a sub-committee made up of Boardmember Knight and Board Chair Metha to assist with the development of the 2020-21 tourism marketing plan and budget. Visit 29 Palms TBID Meeting Presentation June 4 2020 BOARDMEMBER COMMENTS Vice Chair Maharaj spoke in response to the public comments made by hotelier Veno Nathraj, explaining how the hoteliers worked collaboratively with the city between 2011-2016 while the short-term vacation rental ordinance was established, and feels the city has done a great job. Maharaj also stated that the increase in vacation rental profits cannot Page 2 of 16 Page 62 of 76  Twentynine Palms Tourism Business Improvement District Meeting June 4, 2020 be tied directly to any of the TBID’s marketing programs, and that this increase in interest in vacation rentals is happening in cities across the country. Chair Mehta commended the City of 29 Palms and its City Manager for initiating the tourism business improvement district back in 2017 and thanked the other board members for their passion and commitment. Mehta went on to confirm that all TBID marketing and advertising campaigns are centered around promotion the destination, and do not single out any one type of lodging, and shared an example of a video proposal that the board cancelled last year out of concern that it wouldn’t be neutral. Mehta highly encourages participation from everyone in the hospitality community and invites everyone to attend the meeting and make public comments. DIRECTOR OF MARKETING COMMENTS - None FUTURE BOARDMEMBER INITIATED ITEMS 1. Research and development of new holiday events in Twentynine Palms. 2. Installation of solar light for the Visit 29 Palms exterior sign at the Visitor Center. 3. Open house special event to be scheduled for the 29 Palms Visitor Center ADJOURNMENT - Chair Mehta adjourned the meeting at 5:15 p.m. Respectfully Submitted, Breanne Dusastre Director of Marketing Page 3 of 16 Page 63 of 76 Page 4 of 16 Page 64 of 76  Monthly Reporting Visit 29 Palms March 2020 Page 5 of 16 Page 65 of 76 Google Analytics Page 6 of 16 Page 66 of 76  Performance Highlights Users New Sessions Pageviews Bounce Rate Avg Time on Page Avg. Page 5,091 Sessions 5,814 10,655 71.38% 1:16 1.83 4,912 Top Channels 2% 16% 11% 6% 20% 45% Other Direct Referral Organic Search Paid Search Social Page 7 of 16 Page 67 of 76 Paid Search Page 8 of 16 Page 68 of 76  Paid Search Overview Impressions 70,867 Avg Cost per Click $0.85 Clicks 1,271 Conversions 10 Click Through Rate 1.79% Page 9 of 16 Page 69 of 76  Paid Search Month over Month Month Impressions Clicks CTR% # Of Leads Cost Per Click January 16,936 316 1.87% 1 $1.02 February 151,534 2,547 1.68% 10 $0.90 March 111,431 3,026 2.72% 14 $0.75 April 91,100 2,745 3.01% 9 $0.76 May 80,731 3,507 4.34% 21 $0.64 June 74,243 3,854 5.19% 19 $0.63 July 66,776 3,221 4.82% 7 $0.62 August 70,178 3,091 4.40% 19 $0.82 September 48,439 2,739 5.65% 10 $0.77 October 52,231 2,246 4.30% 21 $1.31 November 34,454 1,294 3.76% 19 $1.96 December 21,637 849 3.92% 21 $2.16 January 2020 49,536 1,090 2.20% 6- Conversion $0.98 February 2020 80,305 1,928 2.40% 6- Conversion $0.84 March 2020 70,867 1,271 1.79% 10 Conversions $0.85 Page 10 of 16 Page 70 of 76 Digital Display Page 11 of 16 Page 71 of 76  Targeting Display Targeting • Travel, Outdoor/Recreation, Camping/Biking Enthusiasts, Romantic Getaways • Geo: Victoria, British Columbia, Calgary, Alberta Vancouver, British Columbia, Edmonton, Alberta Creative Impressions 223,286 Clicks 211 CTR% 0.09% Page 12 of 16 Page 72 of 76  Display Month over Month Month Impressions Clicks CTR% January 6,141 9 0.15% February 48,293 35 0.07% March 51,728 58 0.11% April 173,462 114 0.07% May 184,259 148 0.08% June 25,058 50 0.20% July 336,922 313 0.09% August 249,294 181 0.07% September 240,932 156 0.06% October 324,569 339 0.10% November 546,884 303 0.06% December 18,174 8 0.04% January 2020 42,237 102 0.24% February 2020 499,747 338 0.07% March 2020 223,286 211 0.09% Page 13 of 16 Page 73 of 76  Key Results u We served a little over 294K overall impressions with SEM and Digital Display. u Over 1480 clicks to the website u NOTE: We paused the Digital campaigns on 3.13 due to COVID-19. This led to the decline in clicks and impressions. Page 14 of 16 Page 74 of 76 Thank you! Page 15 of 16 Page 75 of 76 Page 16 of 16 Page 76 of 76