Twentynine Palms Tourism Business Improvement District Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, June 4, 2020 REGULAR SESSION AGENDA 3:00 P. M. CALL TO ORDER Pledge of Allegiance. Roll Call. CHANGES TO AGENDA PRESENTATIONS BUSINESS 1. COVID-19 Local Update 2. Update from Andrew Portener, JNS Next Digital Marketing Program Results - March 2020 2020 PUBLIC COMMENTS DISCUSSION AND POTENTIAL ACTION ITEMS 3. COVID-19 Impact on Twentynine Palms Travel & Tourism Visit 29 Palms Meeting Presentation - June 4, 2020. 4. 2019-20 Mid-Year Budget Review Visit 29 Palms Meeting Presentation - June 4, 2020. 5. Q3 & Q4 Advertising Plan and Budget Visit 29 Palms TBID Meeting Presentation June 4 2020 6. Visitor Center Operations Visit 29 Palms TBID Meeting Presentation June 4 2020 Page 1 of 63  7. TBID Reauthorization Timeline Visit 29 Palms TBID Meeting Presentation June 4 2020 BOARDMEMBER COMMENTS DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS 1. Research and development of new holiday events in Twentynine Palms. 2. Installation of solar light for the Visit 29 Palms exterior sign at the Visitor Center. 3. Open house special event to be scheduled for the 29 Palms Visitor Center ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:00 p.m., June 1, 2020. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 63  Monthly Reporting Visit 29 Palms March 2020 Page 3 of 63  Google Analytics Page 4 of 63  Performance Highlights Users New Sessions Pageviews Bounce Rate Avg Time on Page Avg. Page 5,091 Sessions 5,814 10,655 71.38% 1:16 1.83 4,912 Top Channels 2% 16% 11% 6% 20% 45% Other Direct Referral Organic Search Paid Search Social Page 5 of 63 Paid Search Page 6 of 63  Paid Search Overview Impressions 70,867 Avg Cost per Click $0.85 Clicks 1,271 Conversions 10 Click Through Rate 1.79% Page 7 of 63  Paid Search Month over Month Month Impressions Clicks CTR% # Of Leads Cost Per Click January 16,936 316 1.87% 1 $1.02 February 151,534 2,547 1.68% 10 $0.90 March 111,431 3,026 2.72% 14 $0.75 April 91,100 2,745 3.01% 9 $0.76 May 80,731 3,507 4.34% 21 $0.64 June 74,243 3,854 5.19% 19 $0.63 July 66,776 3,221 4.82% 7 $0.62 August 70,178 3,091 4.40% 19 $0.82 September 48,439 2,739 5.65% 10 $0.77 October 52,231 2,246 4.30% 21 $1.31 November 34,454 1,294 3.76% 19 $1.96 December 21,637 849 3.92% 21 $2.16 January 2020 49,536 1,090 2.20% 6- Conversion $0.98 February 2020 80,305 1,928 2.40% 6- Conversion $0.84 March 2020 70,867 1,271 1.79% 10 Conversions $0.85 Page 8 of 63  Digital Display Page 9 of 63  Targeting Display Targeting • Travel, Outdoor/Recreation, Camping/Biking Enthusiasts, Romantic Getaways • Geo: Victoria, British Columbia, Calgary, Alberta Vancouver, British Columbia, Edmonton, Alberta Creative Impressions 223,286 Clicks 211 CTR% 0.09% Page 10 of 63  Display Month over Month Month Impressions Clicks CTR% January 6,141 9 0.15% February 48,293 35 0.07% March 51,728 58 0.11% April 173,462 114 0.07% May 184,259 148 0.08% June 25,058 50 0.20% July 336,922 313 0.09% August 249,294 181 0.07% September 240,932 156 0.06% October 324,569 339 0.10% November 546,884 303 0.06% December 18,174 8 0.04% January 2020 42,237 102 0.24% February 2020 499,747 338 0.07% March 2020 223,286 211 0.09% Page 11 of 63  Key Results u We served a little over 294K overall impressions with SEM and Digital Display. u Over 1480 clicks to the website u NOTE: We paused the Digital campaigns on 3.13 due to COVID-19. This led to the decline in clicks and impressions. Page 12 of 63 Thank you! Page 13 of 63 Page 14 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Page 15 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Agenda & Discussion Items: 1. COVID-19 Update 2. COVID-19 Impact to Twentynine Palms Travel & Tourism 3. 2019-20 Budget Review 4. Advertising Plans & Budgets for Q3 + Q4 5. Visitor Center Operations 6. TBID Reauthorization Process & Timeline Page 16 of 63  COVID-19 Update As of June 1, there are a total of 5,246 confirmed cases in all of San Bernardino County, with 10 of the 49 confirmed cases in the Morongo Basin here in Twentynine Palms. A total of 61,231 tests have been administered thus far, with 8.6% testing positive. It is with a heavy heart that we report a total of 204 people have now died from COVID-19 in San Bernardino County. On May 22, San Bernardino County’s Readiness & Recovery Plan was approved by the California Department of Public Health who certified that the county has met the readiness criteria. This allows the county local variance, and the ability to move at an accelerated pace through Phase 2 of California’s roadmap to modify the Stay-At-Home order. Keeping the County Open: It Depends On Our Data The main determinant the State of California has set to allow counties to open and stay open is to continuously meet important readiness criteria, which includes: • Continue to build and maintain our testing capacity • Have fewer than 25 coronavirus cases per 100,000 residents in the last 14 days, or fewer than 8% of residents testing positive over the past week • Have enough contact tracers on hand Page 17 of 63  COVID-19 Impact on Twentynine Palms Travel & Tourism While we achieved positive results in Q1 with a 12% increase compared to the same period last year, our tourism industry saw a steep decline in Q2, as a result of our lodging facilities and local economy coming to an 2019-20 TBID Revenue Forecast abrupt halt in mid-March as the COVID-19 pandemic outbreak in $57,826 $146,292 California began, resulting in a state-wide Stay-At-Home order, border 50,000 +12% -35% closures, and travel bans. $44,661 vs LY vs LY 40,000 -31% In a show of commitment to supporting the long-term health and vs LY sustainability of our city’s diverse lodging community, City Council provided critical financial relief to our hotels and motels by way of a 10% 30,000 $28,938 discount on TOT/TBID collection for Q2, and is reflected in the 31% decline -40% in revenue compared to the same period last year. vs LY 20,000 $14,867 Travel Industry Losses Based on the analysis by the US Travel Association on April 15, the travel 10,000 -75% vs LY industry losses will far exceed that of any other sector, with a decline of 45% for the entire year expected. According to analysis, the industry has now entered a depression, with overall travel industry unemployment at 0 51% - twice the unemployment of the worst year of the Great Depression. Q1 Results Q2 Results Q3 Q4 Year End Forecast Forecast Forecast Based on the forecasting model by the US Travel Association, Visit 29 Page 18 of 63 As of June 1, 2020. Palms will end the year with an overall decline of 35% compared to last year, with an estimated loss of $63,000 in revenue.  2019-20 TOURISM MARKETING BUDGET Budget Adjusted YTD Actual YTD Variance As of Feb 20, 2020 As of June 1, 2020 As of June 1, 2020 REVENUE: Visit 29! Tourism Assessment Fee 1.5% $200,000.00 $102,487.00 REVENUE: Income from Merchandise for Resale $2,500.00 $563.43 REVENUE: Parternship Program $5,500.00 - TOTAL REVENUE: $208,000.00 $103,050.00 TRAVEL SHOWS Budget Review - - - - TRADE CONVENTIONS, EVENTS, MEMBERSHIPS & TRAVEL EXPENSES 5,000.00 (4,000.00) 650.89 349.11 Budget: $207,550 TOURISM PRINT ADS 4,000.00 - - 4,000.00 Q1 & Q2 Revenue: $103,050 Expenses as of June 1: $116,133 REGIONAL PRINT ADS & BILLBOARDS 6,000.00 (1,000.00) 1,500.00 3,500.00 Fund Balance as of June 1: $148,305 MARKETING SUPPLIES 3,000.00 - 3,963.00 (-963) CONTINGENCY 10,000.00 - 9,791.00 209 Q3 Budget Adjustments -Cancelled CA Road Trip Magazine print ad ($4,000) MARETING EQUIPMENT - - 1,048.00 (-1,048) -Paused Paid Social Media ($750) INTERNET MARKETING & WEBSITE 10,550.00 - 3,345.00 7,205 -Paid Visitor Center Assistant position vacant as of 3/15 VIDEO PRODUCTION -Marketing Director on voluntary 6 hour/week furlough 3,000.00 (1,000.00) - 1,000 BROADCAST MEDIA 2,000.00 5,000.00 (-3,000) Q4 Budget Adjustment Recommendations SPONSORSHIPS 4,000.00 6,000.00 3,615.00 6,385 -Funds previously allocated for CA Road Trip Magazine to TRAVEL & ENTERTAINMENT go towards broadcast media (iHeart Radio Campaign) - - - - as well as regional ads (digital billboards) MERCHANDISE FOR RESALE - 190.00 (-190) -With spring events cancelled, we will have $2,635 left CONTRACT SERVICES 60,000.00 24,342.00 35,658 over from the $10,000 allocated for sponsorship which will cover marketing supplies & equipment expenses SALARIES/BENEFITS Marketing Director Salary & Benefits 85,000.00 56,725 28,275 -Of our approved sponsorship requests, $3,750 remains Visitor Center Assistant 15,000.00 5,964.00 9,036.00 (Pioneer Days, Weed Show, Theatre 29, Joshua Tree ½ Page 19 of 63 TOTAL BUDGET: 207,550.00 116,133.89 Marathon)  Q3 & Q4 Advertising Plan and Budget iHeart Radio Budget: $5,000 625,000 impressions ($8 CPM) Paid Social Media :30 second audio messages Budget: $300/month 300x250 banner ads • Recommendation to resume paid social media campaigns on June 5 (Facebook and Instagram) Audience Targeting: • Promote summer road trips, leisure activities and outdoor Interest: Travel, fitness, outdoor recreation recreation opportunities, targeting CA/NV/AZ drive markets Age range: 24-54 (male & female) Geographic location: Drive markets in CA, NV, AZ Digital Display Budget: $1,500/month Flight dates to consider: • Recommendation to resume digital display campaigns by July 1 – 31 / July 15 – August 15 / August 1 - 31 mid-June, promoting summer road trips • (Q4 2019 results: 827,148 impressions, 650 clicks, .07% CTR) Digital Billboards Proposed Budget: $5,000 Paid Search Pricing information being researched by JNS Next; Budget: $2,500/month seeking 3-month digital placement opportunities on • Recommendation to resume paid search by mid-June to I-10, I-15 help drive traffic to website. (Q4 2019 results: 185,393 impressions and 9,051 clicks, 5% CTR) Bloggers/Influencers (JNS Next) 2019-20 Budget: $12,000 Page 20 of 63 To be discussed  Q3 & Q4 Advertising Plan and Budget Rediscover 29 Palms Video Series Produced in-house Focus will be put into developing a series of short tourism videos to both welcome visitors back to the city, and to help spotlight our destination. Rediscover 29 Palms -welcome back message to our visitors -will be seeking participation from hospitality staff and owners of local businesses & attractions (script will be broken up to a few lines per person, combined to form one running narrative) Arts & Culture “Spirit of Travel” -celebrate our public art and outdoor art experiences, Example of in-house video production for 2020 with a spotlight on our Oasis of Murals National Travel and Tourism Week in May Health & Wellness -create a PSA with visitor safety tips for exploring the Page 21 of 63 desert in the summer months  Visitor Center Operations In commitment to ensuring a safe reopening of the 29 As part of the reopening plan for the Visitor Center, Palms Visitor Center, we will be following the California guidance and direction from the TBID Advisory Board are Department of Health’s guidelines for retail, and will have sought for the following topics: the following in place prior to reopening: 1. Review budget allocation for paid PT position 1. Worksite Specific Plan 2. Rehire for paid position, recruit volunteer help 2. Topics for Employee Training 3. Re-establish hours of operation 3. Individual Control Measures and Screening 4. Confirm date for reopening (targeting June 8) 4. Cleaning and Disinfecting Protocols 5. Physical Distancing Guidelines www.covid19.ca.gov/pdf/guidance-retail.pdf Page 22 of 63  TBID Reauthorization Process & Timeline JUNE Step 1: Establish subcommittee to oversee development of 2020-21 budget and tourism marketing plan JULY Step 2: 2020-21 marketing plan & budget presented to TBID Advisory Board for approval (July 2 or July 9) Step 3: 2020-21 marketing plan & budget presented to City Council for approval. With approval of budget and plan, City Council would then confirm intent to levy an assessment for the 2019-20 fiscal year. This step is to be immediately followed by 45-day noticing period (City Council Meeting Date TBA - July 7,14 or 21) *If approved by City Council on July 14, 45-day noticing period ends August 28, 2020 *If approved by City Council on July 21, 45-day noticing period ends September 4, 2020 AUGUST Step 4: 45-day noticing period takes place SEPTEMBER Step 5: Protest Hearing will be held by City Council and will confirm the intention to levy the assessment for the 2019-20 fiscal year if the majority of lodging partners support the renewal. (City Council meeting date TBA - September 8,15, or 22) Page 23 of 63 Page 24 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Page 25 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Agenda & Discussion Items: 1. COVID-19 Update 2. COVID-19 Impact to Twentynine Palms Travel & Tourism 3. 2019-20 Budget Review 4. Advertising Plans & Budgets for Q3 + Q4 5. Visitor Center Operations 6. TBID Reauthorization Process & Timeline Page 26 of 63  COVID-19 Update As of June 1, there are a total of 5,246 confirmed cases in all of San Bernardino County, with 10 of the 49 confirmed cases in the Morongo Basin here in Twentynine Palms. A total of 61,231 tests have been administered thus far, with 8.6% testing positive. It is with a heavy heart that we report a total of 204 people have now died from COVID-19 in San Bernardino County. On May 22, San Bernardino County’s Readiness & Recovery Plan was approved by the California Department of Public Health who certified that the county has met the readiness criteria. This allows the county local variance, and the ability to move at an accelerated pace through Phase 2 of California’s roadmap to modify the Stay-At-Home order. Keeping the County Open: It Depends On Our Data The main determinant the State of California has set to allow counties to open and stay open is to continuously meet important readiness criteria, which includes: • Continue to build and maintain our testing capacity • Have fewer than 25 coronavirus cases per 100,000 residents in the last 14 days, or fewer than 8% of residents testing positive over the past week • Have enough contact tracers on hand Page 27 of 63  COVID-19 Impact on Twentynine Palms Travel & Tourism While we achieved positive results in Q1 with a 12% increase compared to the same period last year, our tourism industry saw a steep decline in Q2, as a result of our lodging facilities and local economy coming to an 2019-20 TBID Revenue Forecast abrupt halt in mid-March as the COVID-19 pandemic outbreak in $57,826 $146,292 California began, resulting in a state-wide Stay-At-Home order, border 50,000 +12% -35% closures, and travel bans. $44,661 vs LY vs LY 40,000 -31% In a show of commitment to supporting the long-term health and vs LY sustainability of our city’s diverse lodging community, City Council provided critical financial relief to our hotels and motels by way of a 10% 30,000 $28,938 discount on TOT/TBID collection for Q2, and is reflected in the 31% decline -40% in revenue compared to the same period last year. vs LY 20,000 $14,867 Travel Industry Losses Based on the analysis by the US Travel Association on April 15, the travel 10,000 -75% vs LY industry losses will far exceed that of any other sector, with a decline of 45% for the entire year expected. According to analysis, the industry has now entered a depression, with overall travel industry unemployment at 0 51% - twice the unemployment of the worst year of the Great Depression. Q1 Results Q2 Results Q3 Q4 Year End Forecast Forecast Forecast Based on the forecasting model by the US Travel Association, Visit 29 Page 28 of 63 As of June 1, 2020. Palms will end the year with an overall decline of 35% compared to last year, with an estimated loss of $63,000 in revenue.  2019-20 TOURISM MARKETING BUDGET Budget Adjusted YTD Actual YTD Variance As of Feb 20, 2020 As of June 1, 2020 As of June 1, 2020 REVENUE: Visit 29! Tourism Assessment Fee 1.5% $200,000.00 $102,487.00 REVENUE: Income from Merchandise for Resale $2,500.00 $563.43 REVENUE: Parternship Program $5,500.00 - TOTAL REVENUE: $208,000.00 $103,050.00 TRAVEL SHOWS Budget Review - - - - TRADE CONVENTIONS, EVENTS, MEMBERSHIPS & TRAVEL EXPENSES 5,000.00 (4,000.00) 650.89 349.11 Budget: $207,550 TOURISM PRINT ADS 4,000.00 - - 4,000.00 Q1 & Q2 Revenue: $103,050 Expenses as of June 1: $116,133 REGIONAL PRINT ADS & BILLBOARDS 6,000.00 (1,000.00) 1,500.00 3,500.00 Fund Balance as of June 1: $148,305 MARKETING SUPPLIES 3,000.00 - 3,963.00 (-963) CONTINGENCY 10,000.00 - 9,791.00 209 Q3 Budget Adjustments -Cancelled CA Road Trip Magazine print ad ($4,000) MARETING EQUIPMENT - - 1,048.00 (-1,048) -Paused Paid Social Media ($750) INTERNET MARKETING & WEBSITE 10,550.00 - 3,345.00 7,205 -Paid Visitor Center Assistant position vacant as of 3/15 VIDEO PRODUCTION -Marketing Director on voluntary 6 hour/week furlough 3,000.00 (1,000.00) - 1,000 BROADCAST MEDIA 2,000.00 5,000.00 (-3,000) Q4 Budget Adjustment Recommendations SPONSORSHIPS 4,000.00 6,000.00 3,615.00 6,385 -Funds previously allocated for CA Road Trip Magazine to TRAVEL & ENTERTAINMENT go towards broadcast media (iHeart Radio Campaign) - - - - as well as regional ads (digital billboards) MERCHANDISE FOR RESALE - 190.00 (-190) -With spring events cancelled, we will have $2,635 left CONTRACT SERVICES 60,000.00 24,342.00 35,658 over from the $10,000 allocated for sponsorship which will cover marketing supplies & equipment expenses SALARIES/BENEFITS Marketing Director Salary & Benefits 85,000.00 56,725 28,275 -Of our approved sponsorship requests, $3,750 remains Visitor Center Assistant 15,000.00 5,964.00 9,036.00 (Pioneer Days, Weed Show, Theatre 29, Joshua Tree ½ Page 29 of 63 TOTAL BUDGET: 207,550.00 116,133.89 Marathon)  Q3 & Q4 Advertising Plan and Budget iHeart Radio Budget: $5,000 625,000 impressions ($8 CPM) Paid Social Media :30 second audio messages Budget: $300/month 300x250 banner ads • Recommendation to resume paid social media campaigns on June 5 (Facebook and Instagram) Audience Targeting: • Promote summer road trips, leisure activities and outdoor Interest: Travel, fitness, outdoor recreation recreation opportunities, targeting CA/NV/AZ drive markets Age range: 24-54 (male & female) Geographic location: Drive markets in CA, NV, AZ Digital Display Budget: $1,500/month Flight dates to consider: • Recommendation to resume digital display campaigns by July 1 – 31 / July 15 – August 15 / August 1 - 31 mid-June, promoting summer road trips • (Q4 2019 results: 827,148 impressions, 650 clicks, .07% CTR) Digital Billboards Proposed Budget: $5,000 Paid Search Pricing information being researched by JNS Next; Budget: $2,500/month seeking 3-month digital placement opportunities on • Recommendation to resume paid search by mid-June to I-10, I-15 help drive traffic to website. (Q4 2019 results: 185,393 impressions and 9,051 clicks, 5% CTR) Bloggers/Influencers (JNS Next) 2019-20 Budget: $12,000 Page 30 of 63 To be discussed  Q3 & Q4 Advertising Plan and Budget Rediscover 29 Palms Video Series Produced in-house Focus will be put into developing a series of short tourism videos to both welcome visitors back to the city, and to help spotlight our destination. Rediscover 29 Palms -welcome back message to our visitors -will be seeking participation from hospitality staff and owners of local businesses & attractions (script will be broken up to a few lines per person, combined to form one running narrative) Arts & Culture “Spirit of Travel” -celebrate our public art and outdoor art experiences, Example of in-house video production for 2020 with a spotlight on our Oasis of Murals National Travel and Tourism Week in May Health & Wellness -create a PSA with visitor safety tips for exploring the Page 31 of 63 desert in the summer months  Visitor Center Operations In commitment to ensuring a safe reopening of the 29 As part of the reopening plan for the Visitor Center, Palms Visitor Center, we will be following the California guidance and direction from the TBID Advisory Board are Department of Health’s guidelines for retail, and will have sought for the following topics: the following in place prior to reopening: 1. Review budget allocation for paid PT position 1. Worksite Specific Plan 2. Rehire for paid position, recruit volunteer help 2. Topics for Employee Training 3. Re-establish hours of operation 3. Individual Control Measures and Screening 4. Confirm date for reopening (targeting June 8) 4. Cleaning and Disinfecting Protocols 5. Physical Distancing Guidelines www.covid19.ca.gov/pdf/guidance-retail.pdf Page 32 of 63  TBID Reauthorization Process & Timeline JUNE Step 1: Establish subcommittee to oversee development of 2020-21 budget and tourism marketing plan JULY Step 2: 2020-21 marketing plan & budget presented to TBID Advisory Board for approval (July 2 or July 9) Step 3: 2020-21 marketing plan & budget presented to City Council for approval. With approval of budget and plan, City Council would then confirm intent to levy an assessment for the 2019-20 fiscal year. This step is to be immediately followed by 45-day noticing period (City Council Meeting Date TBA - July 7,14 or 21) *If approved by City Council on July 14, 45-day noticing period ends August 28, 2020 *If approved by City Council on July 21, 45-day noticing period ends September 4, 2020 AUGUST Step 4: 45-day noticing period takes place SEPTEMBER Step 5: Protest Hearing will be held by City Council and will confirm the intention to levy the assessment for the 2019-20 fiscal year if the majority of lodging partners support the renewal. (City Council meeting date TBA - September 8,15, or 22) Page 33 of 63 Page 34 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Page 35 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Agenda & Discussion Items: 1. COVID-19 Update 2. COVID-19 Impact to Twentynine Palms Travel & Tourism 3. 2019-20 Budget Review 4. Advertising Plans & Budgets for Q3 + Q4 5. Visitor Center Operations 6. TBID Reauthorization Process & Timeline Page 36 of 63  COVID-19 Update As of June 1, there are a total of 5,246 confirmed cases in all of San Bernardino County, with 10 of the 49 confirmed cases in the Morongo Basin here in Twentynine Palms. A total of 61,231 tests have been administered thus far, with 8.6% testing positive. It is with a heavy heart that we report a total of 204 people have now died from COVID-19 in San Bernardino County. On May 22, San Bernardino County’s Readiness & Recovery Plan was approved by the California Department of Public Health who certified that the county has met the readiness criteria. This allows the county local variance, and the ability to move at an accelerated pace through Phase 2 of California’s roadmap to modify the Stay-At-Home order. Keeping the County Open: It Depends On Our Data The main determinant the State of California has set to allow counties to open and stay open is to continuously meet important readiness criteria, which includes: • Continue to build and maintain our testing capacity • Have fewer than 25 coronavirus cases per 100,000 residents in the last 14 days, or fewer than 8% of residents testing positive over the past week • Have enough contact tracers on hand Page 37 of 63  COVID-19 Impact on Twentynine Palms Travel & Tourism While we achieved positive results in Q1 with a 12% increase compared to the same period last year, our tourism industry saw a steep decline in Q2, as a result of our lodging facilities and local economy coming to an 2019-20 TBID Revenue Forecast abrupt halt in mid-March as the COVID-19 pandemic outbreak in $57,826 $146,292 California began, resulting in a state-wide Stay-At-Home order, border 50,000 +12% -35% closures, and travel bans. $44,661 vs LY vs LY 40,000 -31% In a show of commitment to supporting the long-term health and vs LY sustainability of our city’s diverse lodging community, City Council provided critical financial relief to our hotels and motels by way of a 10% 30,000 $28,938 discount on TOT/TBID collection for Q2, and is reflected in the 31% decline -40% in revenue compared to the same period last year. vs LY 20,000 $14,867 Travel Industry Losses Based on the analysis by the US Travel Association on April 15, the travel 10,000 -75% vs LY industry losses will far exceed that of any other sector, with a decline of 45% for the entire year expected. According to analysis, the industry has now entered a depression, with overall travel industry unemployment at 0 51% - twice the unemployment of the worst year of the Great Depression. Q1 Results Q2 Results Q3 Q4 Year End Forecast Forecast Forecast Based on the forecasting model by the US Travel Association, Visit 29 Page 38 of 63 As of June 1, 2020. Palms will end the year with an overall decline of 35% compared to last year, with an estimated loss of $63,000 in revenue.  2019-20 TOURISM MARKETING BUDGET Budget Adjusted YTD Actual YTD Variance As of Feb 20, 2020 As of June 1, 2020 As of June 1, 2020 REVENUE: Visit 29! Tourism Assessment Fee 1.5% $200,000.00 $102,487.00 REVENUE: Income from Merchandise for Resale $2,500.00 $563.43 REVENUE: Parternship Program $5,500.00 - TOTAL REVENUE: $208,000.00 $103,050.00 TRAVEL SHOWS Budget Review - - - - TRADE CONVENTIONS, EVENTS, MEMBERSHIPS & TRAVEL EXPENSES 5,000.00 (4,000.00) 650.89 349.11 Budget: $207,550 TOURISM PRINT ADS 4,000.00 - - 4,000.00 Q1 & Q2 Revenue: $103,050 Expenses as of June 1: $116,133 REGIONAL PRINT ADS & BILLBOARDS 6,000.00 (1,000.00) 1,500.00 3,500.00 Fund Balance as of June 1: $148,305 MARKETING SUPPLIES 3,000.00 - 3,963.00 (-963) CONTINGENCY 10,000.00 - 9,791.00 209 Q3 Budget Adjustments -Cancelled CA Road Trip Magazine print ad ($4,000) MARETING EQUIPMENT - - 1,048.00 (-1,048) -Paused Paid Social Media ($750) INTERNET MARKETING & WEBSITE 10,550.00 - 3,345.00 7,205 -Paid Visitor Center Assistant position vacant as of 3/15 VIDEO PRODUCTION -Marketing Director on voluntary 6 hour/week furlough 3,000.00 (1,000.00) - 1,000 BROADCAST MEDIA 2,000.00 5,000.00 (-3,000) Q4 Budget Adjustment Recommendations SPONSORSHIPS 4,000.00 6,000.00 3,615.00 6,385 -Funds previously allocated for CA Road Trip Magazine to TRAVEL & ENTERTAINMENT go towards broadcast media (iHeart Radio Campaign) - - - - as well as regional ads (digital billboards) MERCHANDISE FOR RESALE - 190.00 (-190) -With spring events cancelled, we will have $2,635 left CONTRACT SERVICES 60,000.00 24,342.00 35,658 over from the $10,000 allocated for sponsorship which will cover marketing supplies & equipment expenses SALARIES/BENEFITS Marketing Director Salary & Benefits 85,000.00 56,725 28,275 -Of our approved sponsorship requests, $3,750 remains Visitor Center Assistant 15,000.00 5,964.00 9,036.00 (Pioneer Days, Weed Show, Theatre 29, Joshua Tree ½ Page 39 of 63 TOTAL BUDGET: 207,550.00 116,133.89 Marathon)  Q3 & Q4 Advertising Plan and Budget iHeart Radio Budget: $5,000 625,000 impressions ($8 CPM) Paid Social Media :30 second audio messages Budget: $300/month 300x250 banner ads • Recommendation to resume paid social media campaigns on June 5 (Facebook and Instagram) Audience Targeting: • Promote summer road trips, leisure activities and outdoor Interest: Travel, fitness, outdoor recreation recreation opportunities, targeting CA/NV/AZ drive markets Age range: 24-54 (male & female) Geographic location: Drive markets in CA, NV, AZ Digital Display Budget: $1,500/month Flight dates to consider: • Recommendation to resume digital display campaigns by July 1 – 31 / July 15 – August 15 / August 1 - 31 mid-June, promoting summer road trips • (Q4 2019 results: 827,148 impressions, 650 clicks, .07% CTR) Digital Billboards Proposed Budget: $5,000 Paid Search Pricing information being researched by JNS Next; Budget: $2,500/month seeking 3-month digital placement opportunities on • Recommendation to resume paid search by mid-June to I-10, I-15 help drive traffic to website. (Q4 2019 results: 185,393 impressions and 9,051 clicks, 5% CTR) Bloggers/Influencers (JNS Next) 2019-20 Budget: $12,000 Page 40 of 63 To be discussed  Q3 & Q4 Advertising Plan and Budget Rediscover 29 Palms Video Series Produced in-house Focus will be put into developing a series of short tourism videos to both welcome visitors back to the city, and to help spotlight our destination. Rediscover 29 Palms -welcome back message to our visitors -will be seeking participation from hospitality staff and owners of local businesses & attractions (script will be broken up to a few lines per person, combined to form one running narrative) Arts & Culture “Spirit of Travel” -celebrate our public art and outdoor art experiences, Example of in-house video production for 2020 with a spotlight on our Oasis of Murals National Travel and Tourism Week in May Health & Wellness -create a PSA with visitor safety tips for exploring the Page 41 of 63 desert in the summer months  Visitor Center Operations In commitment to ensuring a safe reopening of the 29 As part of the reopening plan for the Visitor Center, Palms Visitor Center, we will be following the California guidance and direction from the TBID Advisory Board are Department of Health’s guidelines for retail, and will have sought for the following topics: the following in place prior to reopening: 1. Review budget allocation for paid PT position 1. Worksite Specific Plan 2. Rehire for paid position, recruit volunteer help 2. Topics for Employee Training 3. Re-establish hours of operation 3. Individual Control Measures and Screening 4. Confirm date for reopening (targeting June 8) 4. Cleaning and Disinfecting Protocols 5. Physical Distancing Guidelines www.covid19.ca.gov/pdf/guidance-retail.pdf Page 42 of 63  TBID Reauthorization Process & Timeline JUNE Step 1: Establish subcommittee to oversee development of 2020-21 budget and tourism marketing plan JULY Step 2: 2020-21 marketing plan & budget presented to TBID Advisory Board for approval (July 2 or July 9) Step 3: 2020-21 marketing plan & budget presented to City Council for approval. With approval of budget and plan, City Council would then confirm intent to levy an assessment for the 2019-20 fiscal year. This step is to be immediately followed by 45-day noticing period (City Council Meeting Date TBA - July 7,14 or 21) *If approved by City Council on July 14, 45-day noticing period ends August 28, 2020 *If approved by City Council on July 21, 45-day noticing period ends September 4, 2020 AUGUST Step 4: 45-day noticing period takes place SEPTEMBER Step 5: Protest Hearing will be held by City Council and will confirm the intention to levy the assessment for the 2019-20 fiscal year if the majority of lodging partners support the renewal. (City Council meeting date TBA - September 8,15, or 22) Page 43 of 63 Page 44 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Page 45 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Agenda & Discussion Items: 1. COVID-19 Update 2. COVID-19 Impact to Twentynine Palms Travel & Tourism 3. 2019-20 Budget Review 4. Advertising Plans & Budgets for Q3 + Q4 5. Visitor Center Operations 6. TBID Reauthorization Process & Timeline Page 46 of 63  COVID-19 Update As of June 1, there are a total of 5,246 confirmed cases in all of San Bernardino County, with 10 of the 49 confirmed cases in the Morongo Basin here in Twentynine Palms. A total of 61,231 tests have been administered thus far, with 8.6% testing positive. It is with a heavy heart that we report a total of 204 people have now died from COVID-19 in San Bernardino County. On May 22, San Bernardino County’s Readiness & Recovery Plan was approved by the California Department of Public Health who certified that the county has met the readiness criteria. This allows the county local variance, and the ability to move at an accelerated pace through Phase 2 of California’s roadmap to modify the Stay-At-Home order. Keeping the County Open: It Depends On Our Data The main determinant the State of California has set to allow counties to open and stay open is to continuously meet important readiness criteria, which includes: • Continue to build and maintain our testing capacity • Have fewer than 25 coronavirus cases per 100,000 residents in the last 14 days, or fewer than 8% of residents testing positive over the past week • Have enough contact tracers on hand Page 47 of 63  COVID-19 Impact on Twentynine Palms Travel & Tourism While we achieved positive results in Q1 with a 12% increase compared to the same period last year, our tourism industry saw a steep decline in Q2, as a result of our lodging facilities and local economy coming to an 2019-20 TBID Revenue Forecast abrupt halt in mid-March as the COVID-19 pandemic outbreak in $57,826 $146,292 California began, resulting in a state-wide Stay-At-Home order, border 50,000 +12% -35% closures, and travel bans. $44,661 vs LY vs LY 40,000 -31% In a show of commitment to supporting the long-term health and vs LY sustainability of our city’s diverse lodging community, City Council provided critical financial relief to our hotels and motels by way of a 10% 30,000 $28,938 discount on TOT/TBID collection for Q2, and is reflected in the 31% decline -40% in revenue compared to the same period last year. vs LY 20,000 $14,867 Travel Industry Losses Based on the analysis by the US Travel Association on April 15, the travel 10,000 -75% vs LY industry losses will far exceed that of any other sector, with a decline of 45% for the entire year expected. According to analysis, the industry has now entered a depression, with overall travel industry unemployment at 0 51% - twice the unemployment of the worst year of the Great Depression. Q1 Results Q2 Results Q3 Q4 Year End Forecast Forecast Forecast Based on the forecasting model by the US Travel Association, Visit 29 Page 48 of 63 As of June 1, 2020. Palms will end the year with an overall decline of 35% compared to last year, with an estimated loss of $63,000 in revenue.  2019-20 TOURISM MARKETING BUDGET Budget Adjusted YTD Actual YTD Variance As of Feb 20, 2020 As of June 1, 2020 As of June 1, 2020 REVENUE: Visit 29! Tourism Assessment Fee 1.5% $200,000.00 $102,487.00 REVENUE: Income from Merchandise for Resale $2,500.00 $563.43 REVENUE: Parternship Program $5,500.00 - TOTAL REVENUE: $208,000.00 $103,050.00 TRAVEL SHOWS Budget Review - - - - TRADE CONVENTIONS, EVENTS, MEMBERSHIPS & TRAVEL EXPENSES 5,000.00 (4,000.00) 650.89 349.11 Budget: $207,550 TOURISM PRINT ADS 4,000.00 - - 4,000.00 Q1 & Q2 Revenue: $103,050 Expenses as of June 1: $116,133 REGIONAL PRINT ADS & BILLBOARDS 6,000.00 (1,000.00) 1,500.00 3,500.00 Fund Balance as of June 1: $148,305 MARKETING SUPPLIES 3,000.00 - 3,963.00 (-963) CONTINGENCY 10,000.00 - 9,791.00 209 Q3 Budget Adjustments -Cancelled CA Road Trip Magazine print ad ($4,000) MARETING EQUIPMENT - - 1,048.00 (-1,048) -Paused Paid Social Media ($750) INTERNET MARKETING & WEBSITE 10,550.00 - 3,345.00 7,205 -Paid Visitor Center Assistant position vacant as of 3/15 VIDEO PRODUCTION -Marketing Director on voluntary 6 hour/week furlough 3,000.00 (1,000.00) - 1,000 BROADCAST MEDIA 2,000.00 5,000.00 (-3,000) Q4 Budget Adjustment Recommendations SPONSORSHIPS 4,000.00 6,000.00 3,615.00 6,385 -Funds previously allocated for CA Road Trip Magazine to TRAVEL & ENTERTAINMENT go towards broadcast media (iHeart Radio Campaign) - - - - as well as regional ads (digital billboards) MERCHANDISE FOR RESALE - 190.00 (-190) -With spring events cancelled, we will have $2,635 left CONTRACT SERVICES 60,000.00 24,342.00 35,658 over from the $10,000 allocated for sponsorship which will cover marketing supplies & equipment expenses SALARIES/BENEFITS Marketing Director Salary & Benefits 85,000.00 56,725 28,275 -Of our approved sponsorship requests, $3,750 remains Visitor Center Assistant 15,000.00 5,964.00 9,036.00 (Pioneer Days, Weed Show, Theatre 29, Joshua Tree ½ Page 49 of 63 TOTAL BUDGET: 207,550.00 116,133.89 Marathon)  Q3 & Q4 Advertising Plan and Budget iHeart Radio Budget: $5,000 625,000 impressions ($8 CPM) Paid Social Media :30 second audio messages Budget: $300/month 300x250 banner ads • Recommendation to resume paid social media campaigns on June 5 (Facebook and Instagram) Audience Targeting: • Promote summer road trips, leisure activities and outdoor Interest: Travel, fitness, outdoor recreation recreation opportunities, targeting CA/NV/AZ drive markets Age range: 24-54 (male & female) Geographic location: Drive markets in CA, NV, AZ Digital Display Budget: $1,500/month Flight dates to consider: • Recommendation to resume digital display campaigns by July 1 – 31 / July 15 – August 15 / August 1 - 31 mid-June, promoting summer road trips • (Q4 2019 results: 827,148 impressions, 650 clicks, .07% CTR) Digital Billboards Proposed Budget: $5,000 Paid Search Pricing information being researched by JNS Next; Budget: $2,500/month seeking 3-month digital placement opportunities on • Recommendation to resume paid search by mid-June to I-10, I-15 help drive traffic to website. (Q4 2019 results: 185,393 impressions and 9,051 clicks, 5% CTR) Bloggers/Influencers (JNS Next) 2019-20 Budget: $12,000 Page 50 of 63 To be discussed  Q3 & Q4 Advertising Plan and Budget Rediscover 29 Palms Video Series Produced in-house Focus will be put into developing a series of short tourism videos to both welcome visitors back to the city, and to help spotlight our destination. Rediscover 29 Palms -welcome back message to our visitors -will be seeking participation from hospitality staff and owners of local businesses & attractions (script will be broken up to a few lines per person, combined to form one running narrative) Arts & Culture “Spirit of Travel” -celebrate our public art and outdoor art experiences, Example of in-house video production for 2020 with a spotlight on our Oasis of Murals National Travel and Tourism Week in May Health & Wellness -create a PSA with visitor safety tips for exploring the Page 51 of 63 desert in the summer months  Visitor Center Operations In commitment to ensuring a safe reopening of the 29 As part of the reopening plan for the Visitor Center, Palms Visitor Center, we will be following the California guidance and direction from the TBID Advisory Board are Department of Health’s guidelines for retail, and will have sought for the following topics: the following in place prior to reopening: 1. Review budget allocation for paid PT position 1. Worksite Specific Plan 2. Rehire for paid position, recruit volunteer help 2. Topics for Employee Training 3. Re-establish hours of operation 3. Individual Control Measures and Screening 4. Confirm date for reopening (targeting June 8) 4. Cleaning and Disinfecting Protocols 5. Physical Distancing Guidelines www.covid19.ca.gov/pdf/guidance-retail.pdf Page 52 of 63  TBID Reauthorization Process & Timeline JUNE Step 1: Establish subcommittee to oversee development of 2020-21 budget and tourism marketing plan JULY Step 2: 2020-21 marketing plan & budget presented to TBID Advisory Board for approval (July 2 or July 9) Step 3: 2020-21 marketing plan & budget presented to City Council for approval. With approval of budget and plan, City Council would then confirm intent to levy an assessment for the 2019-20 fiscal year. This step is to be immediately followed by 45-day noticing period (City Council Meeting Date TBA - July 7,14 or 21) *If approved by City Council on July 14, 45-day noticing period ends August 28, 2020 *If approved by City Council on July 21, 45-day noticing period ends September 4, 2020 AUGUST Step 4: 45-day noticing period takes place SEPTEMBER Step 5: Protest Hearing will be held by City Council and will confirm the intention to levy the assessment for the 2019-20 fiscal year if the majority of lodging partners support the renewal. (City Council meeting date TBA - September 8,15, or 22) Page 53 of 63 Page 54 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Page 55 of 63  Visit 29 Palms Tourism Business Improvement District Advisory Board Meeting June 4, 2020 Agenda & Discussion Items: 1. COVID-19 Update 2. COVID-19 Impact to Twentynine Palms Travel & Tourism 3. 2019-20 Budget Review 4. Advertising Plans & Budgets for Q3 + Q4 5. Visitor Center Operations 6. TBID Reauthorization Process & Timeline Page 56 of 63  COVID-19 Update As of June 1, there are a total of 5,246 confirmed cases in all of San Bernardino County, with 10 of the 49 confirmed cases in the Morongo Basin here in Twentynine Palms. A total of 61,231 tests have been administered thus far, with 8.6% testing positive. It is with a heavy heart that we report a total of 204 people have now died from COVID-19 in San Bernardino County. On May 22, San Bernardino County’s Readiness & Recovery Plan was approved by the California Department of Public Health who certified that the county has met the readiness criteria. This allows the county local variance, and the ability to move at an accelerated pace through Phase 2 of California’s roadmap to modify the Stay-At-Home order. Keeping the County Open: It Depends On Our Data The main determinant the State of California has set to allow counties to open and stay open is to continuously meet important readiness criteria, which includes: • Continue to build and maintain our testing capacity • Have fewer than 25 coronavirus cases per 100,000 residents in the last 14 days, or fewer than 8% of residents testing positive over the past week • Have enough contact tracers on hand Page 57 of 63  COVID-19 Impact on Twentynine Palms Travel & Tourism While we achieved positive results in Q1 with a 12% increase compared to the same period last year, our tourism industry saw a steep decline in Q2, as a result of our lodging facilities and local economy coming to an 2019-20 TBID Revenue Forecast abrupt halt in mid-March as the COVID-19 pandemic outbreak in $57,826 $146,292 California began, resulting in a state-wide Stay-At-Home order, border 50,000 +12% -35% closures, and travel bans. $44,661 vs LY vs LY 40,000 -31% In a show of commitment to supporting the long-term health and vs LY sustainability of our city’s diverse lodging community, City Council provided critical financial relief to our hotels and motels by way of a 10% 30,000 $28,938 discount on TOT/TBID collection for Q2, and is reflected in the 31% decline -40% in revenue compared to the same period last year. vs LY 20,000 $14,867 Travel Industry Losses Based on the analysis by the US Travel Association on April 15, the travel 10,000 -75% vs LY industry losses will far exceed that of any other sector, with a decline of 45% for the entire year expected. According to analysis, the industry has now entered a depression, with overall travel industry unemployment at 0 51% - twice the unemployment of the worst year of the Great Depression. Q1 Results Q2 Results Q3 Q4 Year End Forecast Forecast Forecast Based on the forecasting model by the US Travel Association, Visit 29 Page 58 of 63 As of June 1, 2020. Palms will end the year with an overall decline of 35% compared to last year, with an estimated loss of $63,000 in revenue.  2019-20 TOURISM MARKETING BUDGET Budget Adjusted YTD Actual YTD Variance As of Feb 20, 2020 As of June 1, 2020 As of June 1, 2020 REVENUE: Visit 29! Tourism Assessment Fee 1.5% $200,000.00 $102,487.00 REVENUE: Income from Merchandise for Resale $2,500.00 $563.43 REVENUE: Parternship Program $5,500.00 - TOTAL REVENUE: $208,000.00 $103,050.00 TRAVEL SHOWS Budget Review - - - - TRADE CONVENTIONS, EVENTS, MEMBERSHIPS & TRAVEL EXPENSES 5,000.00 (4,000.00) 650.89 349.11 Budget: $207,550 TOURISM PRINT ADS 4,000.00 - - 4,000.00 Q1 & Q2 Revenue: $103,050 Expenses as of June 1: $116,133 REGIONAL PRINT ADS & BILLBOARDS 6,000.00 (1,000.00) 1,500.00 3,500.00 Fund Balance as of June 1: $148,305 MARKETING SUPPLIES 3,000.00 - 3,963.00 (-963) CONTINGENCY 10,000.00 - 9,791.00 209 Q3 Budget Adjustments -Cancelled CA Road Trip Magazine print ad ($4,000) MARETING EQUIPMENT - - 1,048.00 (-1,048) -Paused Paid Social Media ($750) INTERNET MARKETING & WEBSITE 10,550.00 - 3,345.00 7,205 -Paid Visitor Center Assistant position vacant as of 3/15 VIDEO PRODUCTION -Marketing Director on voluntary 6 hour/week furlough 3,000.00 (1,000.00) - 1,000 BROADCAST MEDIA 2,000.00 5,000.00 (-3,000) Q4 Budget Adjustment Recommendations SPONSORSHIPS 4,000.00 6,000.00 3,615.00 6,385 -Funds previously allocated for CA Road Trip Magazine to TRAVEL & ENTERTAINMENT go towards broadcast media (iHeart Radio Campaign) - - - - as well as regional ads (digital billboards) MERCHANDISE FOR RESALE - 190.00 (-190) -With spring events cancelled, we will have $2,635 left CONTRACT SERVICES 60,000.00 24,342.00 35,658 over from the $10,000 allocated for sponsorship which will cover marketing supplies & equipment expenses SALARIES/BENEFITS Marketing Director Salary & Benefits 85,000.00 56,725 28,275 -Of our approved sponsorship requests, $3,750 remains Visitor Center Assistant 15,000.00 5,964.00 9,036.00 (Pioneer Days, Weed Show, Theatre 29, Joshua Tree ½ Page 59 of 63 TOTAL BUDGET: 207,550.00 116,133.89 Marathon)  Q3 & Q4 Advertising Plan and Budget iHeart Radio Budget: $5,000 625,000 impressions ($8 CPM) Paid Social Media :30 second audio messages Budget: $300/month 300x250 banner ads • Recommendation to resume paid social media campaigns on June 5 (Facebook and Instagram) Audience Targeting: • Promote summer road trips, leisure activities and outdoor Interest: Travel, fitness, outdoor recreation recreation opportunities, targeting CA/NV/AZ drive markets Age range: 24-54 (male & female) Geographic location: Drive markets in CA, NV, AZ Digital Display Budget: $1,500/month Flight dates to consider: • Recommendation to resume digital display campaigns by July 1 – 31 / July 15 – August 15 / August 1 - 31 mid-June, promoting summer road trips • (Q4 2019 results: 827,148 impressions, 650 clicks, .07% CTR) Digital Billboards Proposed Budget: $5,000 Paid Search Pricing information being researched by JNS Next; Budget: $2,500/month seeking 3-month digital placement opportunities on • Recommendation to resume paid search by mid-June to I-10, I-15 help drive traffic to website. (Q4 2019 results: 185,393 impressions and 9,051 clicks, 5% CTR) Bloggers/Influencers (JNS Next) 2019-20 Budget: $12,000 Page 60 of 63 To be discussed  Q3 & Q4 Advertising Plan and Budget Rediscover 29 Palms Video Series Produced in-house Focus will be put into developing a series of short tourism videos to both welcome visitors back to the city, and to help spotlight our destination. Rediscover 29 Palms -welcome back message to our visitors -will be seeking participation from hospitality staff and owners of local businesses & attractions (script will be broken up to a few lines per person, combined to form one running narrative) Arts & Culture “Spirit of Travel” -celebrate our public art and outdoor art experiences, Example of in-house video production for 2020 with a spotlight on our Oasis of Murals National Travel and Tourism Week in May Health & Wellness -create a PSA with visitor safety tips for exploring the Page 61 of 63 desert in the summer months  Visitor Center Operations In commitment to ensuring a safe reopening of the 29 As part of the reopening plan for the Visitor Center, Palms Visitor Center, we will be following the California guidance and direction from the TBID Advisory Board are Department of Health’s guidelines for retail, and will have sought for the following topics: the following in place prior to reopening: 1. Review budget allocation for paid PT position 1. Worksite Specific Plan 2. Rehire for paid position, recruit volunteer help 2. Topics for Employee Training 3. Re-establish hours of operation 3. Individual Control Measures and Screening 4. Confirm date for reopening (targeting June 8) 4. Cleaning and Disinfecting Protocols 5. Physical Distancing Guidelines www.covid19.ca.gov/pdf/guidance-retail.pdf Page 62 of 63  TBID Reauthorization Process & Timeline JUNE Step 1: Establish subcommittee to oversee development of 2020-21 budget and tourism marketing plan JULY Step 2: 2020-21 marketing plan & budget presented to TBID Advisory Board for approval (July 2 or July 9) Step 3: 2020-21 marketing plan & budget presented to City Council for approval. With approval of budget and plan, City Council would then confirm intent to levy an assessment for the 2019-20 fiscal year. This step is to be immediately followed by 45-day noticing period (City Council Meeting Date TBA - July 7,14 or 21) *If approved by City Council on July 14, 45-day noticing period ends August 28, 2020 *If approved by City Council on July 21, 45-day noticing period ends September 4, 2020 AUGUST Step 4: 45-day noticing period takes place SEPTEMBER Step 5: Protest Hearing will be held by City Council and will confirm the intention to levy the assessment for the 2019-20 fiscal year if the majority of lodging partners support the renewal. (City Council meeting date TBA - September 8,15, or 22) Page 63 of 63