Twentynine Palms Tourism Business Improvement District Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, March 18, 2021 REGULAR SESSION AGENDA 3:30 P. M. CALL TO ORDER Pledge of Allegiance. Roll Call. CHANGES TO AGENDA PRESENTATIONS 1. Presentation by Jacqueline Guevara, Executive Director, Joshua Tree National Park Association BUSINESS 2. Approval of meeting minutes for the January 21, 2021 Tourism Business Improvement District meeting. Twentynine Palms Tourism Business Improvement District Meeting - 21 Jan 2021 - Minutes - Pdf 3. COVID-19 Update Updates on local COVID statistics, vaccination rollout, and current travel advisories. 4. Destination Updates What's New in 29 Palms 5. Q2 Marketing Activities Update Q2 Marketing Activities & Updates 6. 29 Palms Visitor Center Update 29 Palms Visitor Center Update PUBLIC COMMENTS Page 1 of 55 DISCUSSION AND POTENTIAL ACTION ITEMS 7. Discussion and review of Q1 October - December 2020 TBID revenue results. FY 2020-2021 Q1 Rev Results 8. Discussion and review of fall 2021 event sponsorship opportunities. 2021 Event Sponsorship Opportunities BOARDMEMBER COMMENTS DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:30p.m., March 15, 2021. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 55  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org January 21, 2021 CALL TO ORDER - Chair Mehta called the meeting to order at 3:35 p.m. Pledge of Allegiance - City Manager Frank Luckino lead the Pledge of Allegiance. Roll Call - The following TBID Advisory Boardmembers were present: Quinteros, Knight, Grunt, Mehta. Vice Chair Maharaj had an excused absence. CHANGES TO AGENDA - None PRESENTATIONS 1. Noelle Glines-Bovio, Monument Manager, Mojave Trails National Monument, Bureau of Land Management As the new Land Manager for Mojave Trails National Monument, Noelle Glines-Bovio was pleased for the opportunity to be introduced to City Manager Frank Luckino and the TBID Advisory Board and spoke enthusiastically about continuing to work in partnership with the City and TBID under the established MOU with the Bureau of Land Management. 2. Veno Nathraj, Owner/Operator of Oasis Inn & Suites and America's Best Value Inn Veno Nathraj presented his questions, concerns, and comments regarding his disapproval of the TBID organization, the advisory board's role in advising the City Manager and City Council, and the marketing work that has been done since its establishment in 2017. BUSINESS 3. Approval of meeting minutes for TBID meeting on November 19, 2020. A motion was made by Chair Mehta, seconded by Knight, to approve the November 19 meeting minutes. The above motion was carried by the following: ROLL CALL VOTE: YES: Grunt, Quinteros, Knight, Mehta NO: None 4. COVID-19 Update Director of Marketing Dusastre shared the latest COVID statistics and ICU bed availability for San Bernardino County, along with details on the county's vaccine rollout. Dusastre also provided an overview of the current Regional Stay At Home Order and the latest travel advisory from the California Department of Public Health. COVID-19 Update - January 18, 2021 Page 1 of 24 Page 3 of 55  Twentynine Palms Tourism Business Improvement District Meeting January 21, 2021 5. Destination Update Director of Marketing Dusastre provided a variety of updates and news from the city, including details on newly opened or reopened businesses, updates on Project Phoenix and the city's proposal for the Theatre 29 expansion and Pioneer Park, the completion of the Desert Storm Homecoming & Victory Parade mural, and new regional air service at both Palm Springs and Ontario International Airports. Destination Updates PUBLIC COMMENTS - None DISCUSSION AND POTENTIAL ACTION ITEMS 6. Discussion and review of Q1 marketing activities and results (October - December 2020) Dusastre provided an overview of the digital marketing programs and results for the October - December Q1 period, including updates and results on paid search and social media work, as well as her presentation as part of a regional call with Visit California, the Greater Palm Springs CVB, and other desert region tourism partners. Q1 Marketing Activities & Results 7. Discussion and review of proposed updates to Visit 29 Palms partner program. Director of Marketing Dusastre presented the TBID Advisory Board with several additions to the partner benefit lists as part of the new Visit 29 Palms Partner Program. A motion was made by Chair Mehta, seconded by Knight, to approve the Partner Program additions proposed by Dusastre. The above motion was carried by the following: ROLL CALL VOTE: YES: Quinteros, Knight, Grunt, Mehta NO: None Visit 29 Palms Partner Program Updates 8. Discussion and review of upcoming industry events. Director of Marketing Dusastre shared details on the upcoming Leave No Trace virtual workshop which has been organized specifically for 29 Palms hospitality staff along with details of Visit California's virtual Outlook Forum. Upcoming Industry Events - Winter 2021 BOARDMEMBER COMMENTS - None DIRECTOR OF MARKETING COMMENTS Director of Marketing Dusastre updated the TBID Advisory Board about increasing optimism of events returning in the fall and shared a brief update on the planning talks for the annual Night Sky Festival and Vacation Races Joshua Tree Half Marathon. FUTURE BOARDMEMBER INITIATED ITEMS - None Page 2 of 24 Page 4 of 55  Twentynine Palms Tourism Business Improvement District Meeting January 21, 2021 ADJOURNMENT - The meeting was adjourned by Chair Mehta at 5:00 p.m. Respectfully Submitted Breanne Dusastre TBID Director of Marketing Page 3 of 24 Page 5 of 55 Page 4 of 24 Page 6 of 55  COVID-19 Update Current Status of San Bernardino County as of January 12, 2021: Page 5 of 24 Page 7 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  COVID-19 Vaccine Update Page 6 of 24 Residents of San Bernardino County may call (909) 387-3911 or email: coronavirus@DPH.sbcounty.gov Page 8 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Current COVID-19 Travel Restrictions & Advisories December 6, 2020 Southern California entered a Regional Stay At Home Order which restricts the following: Hotels and short-term rentals (including any reservations made through third-party venues and platforms) • May accept reservations if the traveler is using the lodging in connection with COVID-19 mitigation, containment, and treatment measures, as accommodation for essential workers or those displaced by fire or other emergency, or for individuals or families who have no other primary residence (including individuals who would otherwise experience homelessness). Campgrounds • Closed except for use in connection with COVID-19 mitigation, containment, and treatment measures, as accommodation for essential workers or those displaced by fire or other emergency, or for individuals or families who have no other primary residence (including individuals who would otherwise experience homelessness). January 6, 2021 Updated Travel Advisory issued for California; Californians should remain local (not traveling more than 120 miles from their home or other place of residence) and avoid non-essential travel. Travelers from other states or countries entering into California for tourism and recreation are strongly discouraged. Traveling into California from other states or countries for tourism or recreation is also strongly discouraged, and anyone traveling into California should self- Page 7 of 24 quarantine for 10 days. Page 9 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021. Page 8 of 24 Page 10 of 55  Destination Updates Page 9 of 24 Page 11 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Campbell Hill Bakery Cactus Trails Café Carousel of Treasures Desert Beacon Inc. Digital Paragon New Businesses Donahlue Clothing Co. In 29 Palms Rasta Rita Cantina Starbucks 2020-2021 Perfectly Unique 29 Page 10 of 24 Page 12 of 55  Project Phoenix On-site 11,000-square foot Community Center & Outdoor Stage Construction 4,000-square foot Joshua Tree National Park Visitor & Cultural Center Now Underway Set for completion in spring 2022 Page 11 of 24 Page 13 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Mural #5 Visit 29 Palms extends its congratulations to Action Council for 29 Palms for the beautiful restoration and repaint of the city’s iconic Desert Storm Homecoming and Restoration & Repaint Victory Parade Mural. The wall was prepped by Wayne Winiecki of Mural Medic, and Now Completed the 10-week restoration and repaint was done by master artist Chuck Caplinger, artist Holgie Caplinger, and artist David Greene. Page 12 of 24 Page 14 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Destination Updates Mine Train Smokery will soon be moving into a Temporary Closures new restaurant space at Hwy 62 & Desert Queen 9 Palms Inn Ave, offering quality smoked meats at a hometown 29 Palms Art Gallery price. Edchadas Mexican Restaurant Joshua Tree Restaurant & Bar (located at Oasis Inn & Suites hotel) has launched a new dinner menu Permanent Closures featuring tacos and daily specials. The Boardroom Axe Throwing Paused Programming Under Review Smith’s Ranch Drive-In Movie Theater The City of 29 Palms has a received a proposal for Sky’s The Limit Observatory & Nature Center a 16,000-square-foot Grocery Outlet supermarket, Park Ranger Programs, Key’s Ranch Tours proposed to be built at the northeast corner of Desert Institute Field Classes Encelia Avenue and State Route 62. Page 13 of 24 Page 15 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Destination Updates New year-round service to Palm Springs New service coming to Ontario International International Airport: Airport: Southwest Airlines Frontier Airlines Denver (1x daily) Phoenix (2x daily) starting in February Oakland (2x daily) Sacramento (2x daily) starting in March Phoenix (3x daily) San Francisco (2x daily) starting in March Las Vegas (4x daily) starting in February Alaska Airlines Orlando (4x daily) starting in February San Jose (2x daily) Delta Airlines + COVID Clinic now offering rapid testing at both Los Angeles (1x daily) Palm Springs International Airport and Ontario International Airport. Boutique Air Los Angeles (1x daily) Phoenix (1x daily) Page 14 of 24 Page 16 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Q1 Marketing Activities & Results October – December 2020 Page 15 of 24 Page 17 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Q1 Marketing Results - Website Breakdown of Outbound Link Clicks: • Lodging: 1,486 (-10% vs LY) • Restaurants: 221 (+12% vs LY) • COVID Updates & Information: 529 Page 16 of 24 Page 18 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Q1 Marketing Results – Paid Search Paid Search Results: October – December 2020 Budget: $600 ($200/month) Spent: $576.78 Targeting: Southern California Drive Markets Los Angeles County, San Diego County, Orange County, Riverside County, Ventura County, San Bernardino County) Quarterly Results: • Total Impressions: 17,400 • Total Clicks: 1,110 • Click Through Rate: 6.41% • Average Cost Per Click: $0.60 Page 17 of 24 Page 19 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Q1 Marketing Results – Social Media Page 18 of 24 Page 20 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Q1 Marketing Activities – Regional Networking Visit California Deserts Quarterly Meeting Virtual Conference Call | December 16, 2020 Panelists: Joyce Kiehl, Director of Communications, Greater Palm Springs CVB Gary Orfield, Director of Tourism Development, Greater Palm Springs CVB Caroline Beteta, President & CEO Visit California Breanne Dusastre, Director of Marketing, Visit 29 Palms John Kukureja, General Manager, Oasis at Death Valley *As part of this quarterly call, Visit 29 Palms had the opportunity to share destination updates with 50+ regional hospitality partners across the California desert region. Updates included Project Phoenix, new businesses opening, new public art and mural restoration efforts, fall event highlights, and news of the new designation for Amboy Crater. Page 19 of 24 Page 21 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021. Page 20 of 24 Page 22 of 55  Visit 29 Palms Partner Program Proposed updates/additions to partner benefits: • Add media support for ribbon cuttings, grand openings, and milestone anniversaries • Add dedicated e-news blast to announce/welcome/introduce new partners • Add quarterly partner mixers (virtual for now) Work in progress: • Build out Visit 29 Palms Partner Directory • Automated enrollment and planning tools • Develop/host introductory webinar for business owners interested in learning more about the new partner program • Updates and improvements to organization and layout of Partner Program landing page (www.visit29.org/about-our-partner-program) Page 21 of 24 Page 23 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021. Page 22 of 24 Page 24 of 55  Upcoming Industry Events Leave No Trace Outdoor Skills & Ethics Virtual Workshop January 28, 2021 | Free The Subaru/Leave No Trace Teams provide proven, research-based skills and education for getting outside in an environmentally sustainable way. This workshop will also include a guest speaker from the Council at Joshua Tree National Park Association to address current park specific issues and impacts. This fun and interactive virtual workshop has been created specifically for hospitality staff in 29 Palms. Page 23 of 24 Page 25 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  Upcoming Industry Events Visit California Outlook Forum February 17 – 19 | Free Visit California’s virtual Outlook Forum will feature more than 40 tourism CEOs, researchers and thought leaders across four content tracks: Innovate, Disrupt, Rebuild, and Future Forward. Over two packed mornings, equip your business with information and insights that will accelerate the travel and hospitality industry’s recovery. Visit 29 Palms encourages all hospitality focused businesses to participate in this upcoming virtual event. Register today at OutlookForum.com Page 24 of 24 Page 26 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: January 21, 2021.  COVID-19 Updates Page 27 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  COVID-19 Update San Bernardino County moves from purple to red tier as of March 14, 2021. Red Tier Updates: Hotels/Lodging: Indoor fitness centers can reopen with 10% max. capacity Restaurants: Indoor dining can resume, with 25% max. capacity Retail: Indoors with 50% max. capacity Museums: Open indoors with max. 25% capacity Family Entertainment Centers: Outdoor operations only Bars: Remain closed Page 28 of 55 Source: https://covid19.ca.gov/safer-economy/#county-status Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  COVID-19 Vaccine Update Source: https://sbcovid19.com/vaccine/ NEED ASSISTANCE WITH SCHEDULING A VACCINATION APPOINTMENT AT ONE OF OUR PUBLIC HEALTH SITES, OR ARMC CLINICS, OR HAVE QUESTIONS ABOUT A VACCINE? Residents of San Bernardino County may call (909) 387-3911 or email: coronavirus@DPH.sbcounty.gov Source: https://covid19-sbcph.hub.arcgis.com/pages/vaccinations Page 29 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  COVID-19 Travel Restrictions & Advisories California Travel Advisory – In effect as of January 6, 2021 • Californians should remain local, not traveling more than 120 miles from their home or other place of residence and avoid non-essential travel. Traveling into California from other states or countries for tourism or recreation is also strongly discouraged, and anyone traveling into California should self-quarantine for 10 days. Negative COVID-19 Test Required For All Passengers Entering the U.S. – In effect as of January 12, 2021 • The Centers for Disease Control and Prevention (CDC) requires all air passengers two years of age and over entering the United States (including U.S. citizens and Legal Permanent Residents) to present a negative COVID-19 test, taken within three (3) calendar days of departure, or proof of recovery from the virus within the last 90 days. Airlines must confirm the negative test result or proof of recent recovery for all passengers prior to boarding. U.S. & Canada Border Closure Extended • Closure continues to be extended each month and will remain in effect until at least March 21, 2021. Page 30 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Destination Updates Page 31 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  White Label Vinyl - New & used vinyl, vintage wear and collectibles What’s New in 29 Palms 73517 Twentynine Palms Highway | www.whitelabelvinyl.com Open Thursday to Monday, 11:00am to 6:00pm, or by appointment Page 32 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Newly Reopened Businesses: The Old Schoolhouse Museum will reopen on Wednesday, March 17, and will resume its Wednesday through Sunday, 1pm – 4pm operations with a variety of COVID safety protocols in effect. The 29 Palms Art Gallery reopened on Thursday, March 4 and will be hosting its second annual Spring Arts & Craft Faire on Saturday, March 20, 2021. Edchada’s Mexican Restaurant has reopened and will be open daily for indoor What’s New in 29 Palms dining from 12:00pm to 8:30pm. The Habitat home décor retail store reopened on March 12 and will be open Tuesday through Friday from 12:00pm to 5:00pm, and Saturday from 11:00am to 5:00pm. Coming Soon: A new retail co-op store called Hi-Desert Daydream will be opening in downtown 29 Palms in April, and will be located at 73515 Twentynine Palms Hwy. Page 33 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021. Page 34 of 55  Q2 Marketing Activities & Results January – March 2021 Page 35 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Website Performance Overview January 1-31, 2021 February 1-28, 2021 March 1-14, 2021 Key Performance Indicators Key Performance Indicators Key Performance Indicators • Users: 4,329 • Users: 5,146 • Users: 3,762 • Sessions: 6,875 • Sessions: 5,075 • Sessions: 4,348 • Pageviews: 8,425 • Pageviews: 11,409 • Pageviews: 9,498 • Bounce Rate: 64% • Bounce Rate: 65% • Bounce Rate: 63% • Avg. Session Duration: 1:09 • Avg. Session Duration: 1:26 • Avg. Session Duration: 1:58 • Avg. Pages Per Session: 1.53 • Avg. Pages Per Session: 1.92 • Avg. Pages Per Session: 2.18 Top Channels Top Channels Top Channels • Organic: 74% • Organic: 66% • Organic: 63% • Direct: 6% • Paid: 20% • Paid: 21% • Referral: 3% • Direct: 8% • Direct: 9% • Social: 3% • Referral: 5% • Referral: 4% • Social: 4% • Social: 2% Outbound Link Clicks • Total: 1,201 Outbound Link Clicks Outbound Link Clicks • Lodging: 274 • Total: 1,427 • Total: 807 • Lodging: 685 • Lodging: 413 Page 36 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Website Performance: Outbound Link Clicks Performance overview for January 1 – March 14, 2021 % shows year-over-year comparison to same dates in 2020 January 1-31, 2021 February 1-28, 2021 March 1-14, 2021 Outbound Link Clicks Outbound Link Clicks Outbound Link Clicks • Total: 1,201 (-17%) • Total: 1,427 • Total: 807 (+11%) • Lodging: 274 (-60%) • Lodging: 685 (+17%) • Lodging: 413 (+25%) • Dining: 83 (-18%) • Dining: 91 (+31%) • Dining: 80 (+60%) • Attractions: 158 (-59%) • Attractions: 249 (-45%) • Attractions: 156 (-17%) • COVID resources: 585 • COVID resources: 282 • COVID resources: 91 Page 37 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Marketing Results – Paid Search Google Ads - Website Traffic Campaigns Targeting continues to focus solely on southern California Drive Markets - Los Angeles County, San Diego County, Orange County, Riverside County, Ventura County, San Bernardino County) Q1 Results: • Total Impressions: 17,400 • Total Clicks: 1,110 • Click Through Rate: 6.41% • Average Cost Per Click: $0.60 Q2 Results to-date: • Total Impressions: 26,891 • Total Clicks: 1,340 • Click Through Rate: 4.98% • Average Cost Per Click: $0.23 Page 38 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Marketing Results – Social Media Performance overview for January 1 – March 14, 2021 Instagram Posts: 23 Reach: 17,679 Likes & Reactions: 2,719 Comments: 147 Twitter New Followers: 221 Tweets: 31 Impressions: 10,773 Profile Visits: 3,136 Facebook Mentions: 23 New Followers: 24 Posts: 36 Reach: 16,735 Likes & Reactions: 744 Comments: 86 Shares: 90 Link Clicks: 1,039 New Followers: 24 Page 39 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Social Media – Celebrating Mojave Trails National Monument Anniversary Page 40 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Social Media – Jack Fusco Takeover In support of the updated stargazing content and guest blog post on Visit29.org, professional astrophotographers Jack Fusco lead a social media takeover on Visit 29 Palms’ Instagram account on March 8. Page 41 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Social Media – Jack Fusco Blog Post Jack Fusco’s guest blog post features his first-hand account of exploring 3 iconic stargazing locations around 29 Palms. The blog feature includes original imagery, helpful travel tips, and professional advice on the best camera gear to use to capture the beauty and magnificence of the night sky. Featured stargazing locations: Skull Rock Area Joshua Tree National Park Kelso Sand Dunes Mojave National Preserve Amboy Crater Page 42 of 55 Mojave Trails National Monument www.visit29.org/see-the-stars Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q2 Marketing Activities – Family Travel Digital Expo Family Travel Digital Expo Tuesday, March 16, 2021 In partnership with the Family Travel Association, TravelAge West will be producing a one-day virtual event focused on providing domestic travel advisors with information and education on family travel experiences throughout the industry. 2,000 advisors to register 40% conversion rate of 500 advisors to each booth Page 43 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021. Page 44 of 55  29 Palms Visitor Center Updates Page 45 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  29 Palms Visitor Center Hours of Operations: Wednesday through Friday, 10am to 4pm Saturday and Sunday, 9am to 2pm • Total hours: 28 • Hours covered by Breanne: 15 • Hours covered by Scott: 13 Q1-Q2 Monthly Visitor Counts: • October: 207 • November: 286 • December: 28 (closed during stay-at-home order) • January: 0 (closed during stay-at-home order) • February: 227 • March 1-14: 120 Where are our visitors coming from: • California: Los Angeles, San Francisco, San Diego, Palm Springs, Temecula, Oceanside, Pasadena, Santa Monica • Nevada: Henderson, Las Vegas • Arizona: Phoenix, Scottsdale Page 46 of 55 • Montana: Billings, Bozeman Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  29 Palms Visitor Center In celebration of the 5th anniversary of Mojave Trails National Monument, the 29 Palms Visitor Center organized a Mojave Trails themed giveaway bundle that was given out to visitors who came by the center between Friday, February 12 and Sunday, February 14. These bundles included: • Mojave Trails National Monument maps • Desert Training Center brochures • Commemorative poster and Route 66 pins • Visit 29 Palms downtown map Page 47 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  29 Palms Visitor Center – Art in Public Places Exhibits Art in Public Places exhibitions will resume at the 29 Palms Visitor Center as of April 3, 2021. These exhibits feature works by desert artists portraying the iconic images of our Mojave Desert, Joshua Tree National Park, and the Twentynine Palms area in oil and acrylic paintings, watercolors, pastels, drawings, collages, photography, mixed media, fabric art, assemblages, gourd art, metal sculptures, ceramics and other 2- and 3-dimensional works. Morongo’s Beauty Spring Exhibit Art intake: Friday, April 2 Show Dates: April 3 – July 2 Opening Reception: Saturday, April 4 Page 48 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q1 October – December TBID Revenue Results Page 49 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Q1 TBID Rev Results October – December 2020 70,000 $61,387 60,000 +6% vs LY 50,000 $41,474 40,000 -14% vs LY 30,000 $19,913 20,000 +200% vs LY 10,000 0 Total Hotels VHR's Q1 Total: $61,387 (+6% vs Q1 2020) 3rd year of consecutive growth in October – December quarter Page 50 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  TBID Revenue Results: October 2019 – December 2020 70,000 $61,378 60,000 $57,826 $57,971 +6% +12% +20% 50,000 $47,918 +7% $44,661 $41,474 40,000 -31% $37,732 $37,197 -14% -30% $32,885 -9% 30,000 -44% $24,281 -54% $20,239 $19,913 20,000 +191% +200% $9,908 $7,699 $8,604 10,000 +37% +22% -20% 0 Q1 Oct - Dec '19 Q2 Jan - March '20 Q3 April - June '20 Q4 July - Sept ' 20 Q1 Oct - Dec '20 Total Hotels VHR's %’s show comparison of results from previous year in the same time periods Page 51 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021. Page 52 of 55  2021 Event Sponsorship Opportunities Page 53 of 55 Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  2021 Joshua Tree Half Marathon Saturday, November 6, 2021 Race starts & finishes at JT Lake RV & Campground 2,500 participants expected; registration open now Sponsorship Opportunities: $1,500 • Race Guide ad; print & digital • Blog post linked to travel page • 4 social media posts (FB & IG) • On-site activation; 10x10 booth on expo day $500 • Race Guide ad; print & digital • Link added to travel page • On-site activation; 10x10 booth on expo day Page 54 of 55 www.vacationraces.com/half-marathons/joshua-tree/ Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.  Hwy 62 Open Studio Art Tours October 9-10, 16-17, 23-24, 2021 12-15,000 catalogues printed & distributed 29 Palms Visitor Center will continue as an official information center Page 55 of 55 www.hwy62arttours.org/ Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.