Twentynine Palms Tourism Business Improvement District Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, April 29, 2021 REGULAR SESSION AGENDA 3:30 P. M. CALL TO ORDER Pledge of Allegiance. Roll Call. CHANGES TO AGENDA PRESENTATIONS 1. Joshua Tree National Park Association - Jacqueline Guevara, Executive Director of the Joshua Tree National Park Association, will present the TBID Advisory board with a sponsorship proposal for the Desert Institute's fall season. BUSINESS 2. Approval of the Meeting Minutes for the March 18, 2021 Tourism Business Improvement 3-5 District meeting. Twentynine Palms Tourism Business Improvement District Meeting - 18 Mar 2021 - Minutes - Pdf 3. COVID-19 Update 7 - 11 COVID-19 Updates 4. What's New in 29 Palms 13 What's New in 29 Palms 5. 29 Palms Visitor Center Update 15 29 Palms Visitor Center Monthly Traffic Counts 6. March / April Marketing Activity Update 17 - 25 March - April Marketing Activities Update Page 1 of 39 PUBLIC COMMENTS DISCUSSION AND POTENTIAL ACTION ITEMS 7. Desert Institute at Joshua Tree National Park Association - 2021 Fall Program Proposal 27 - 29 DI Proposal TBID 042221 8. 2021 Night Sky Festival Sponsorship Proposal 31 - 33 TBID-NSF Sponsorship Request 9. Box of Kittens Content Creation Proposal 35 - 39 Visit 29 Palms - Box of Kittens - Proposal BOARDMEMBER COMMENTS DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:30 p.m., April 26, 2021. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 39  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org March 18, 2021 CALL TO ORDER: Chair Mehta called the meeting to order at 3:35 p.m Pledge of Allegiance: City Manager Frank Luckino lead the Pledge of Allegiance. Roll Call: - The following TBID Advisory Boardmembers were present: Quinteros, Knight, Maharaj, Mehta. Boardmember Grunt had an excused absence. CHANGES TO AGENDA PRESENTATIONS 1. Presentation by Jacqueline Guevara, Executive Director, Joshua Tree National Park Association Joshua Tree National Park Association Executive Director Jacqueline Guevara presented the TBID Advisory Board with an overview of the Desert Institute's plans for fall programming as well as benefits of having the TBIB enroll in JTNPA's business membership program. The TBID Advisory Board instructed Director of Marketing Dusastre to continue discussions with Guevara and to work towards enrolling in the JTNPA business membership program as soon as possible, as well as putting together a sponsorship proposal to support the Desert Institute's fall season. BUSINESS 2. Approval of meeting minutes for the January 21, 2021 Tourism Business Improvement District meeting. A motion was made by Chair Mehta, seconded by Knight, to approve the January 18 meeting minutes. The above motion was carried by the following: ROLL CALL VOTE: YES: Maharaj, Quinteros, Knight, Mehta NO: None 3. COVID-19 Update TBID Director of Marketing Dusastre provided the update to the Board. 4. Destination Updates TBID Director of Marketing Dusastre provided the update to the Board 5. Q2 Marketing Activities Update TBID Director of Marketing Dusastre provided the update to the Board 6. 29 Palms Visitor Center Update Page 1 of 3 Page 3 of 39  Twentynine Palms Tourism Business Improvement District Meeting March 18, 2021 TBID Director of Marketing Dusastre provided the update to the Board PUBLIC COMMENTS Veno Nathraj, Americas Best Value and Oasis Inn & Suites, provided suggestions regarding positioning the City of Twentynine Palms as the market leader in the Morongo Basin. DISCUSSION AND POTENTIAL ACTION ITEMS 7. Discussion and review of Q1 October - December 2020 TBID revenue results. TBID Director of Marketing Dusastre presented the TBID's financial results for the October - December 2019 quarter. Based on the results, TBID Chair Mehta directed Dusastre to resume plans for digital billboard advertising with an allocated budget of $10,000 for the remainder of the TBID's fiscal year. 8. Discussion and review of fall 2021 event sponsorship opportunities. A motion was made by Chair Mehta, seconded by Knight, to approve a $1,500 sponsorship of the 2021 Vacation Races Half Marathon and a $2,000 sponsorship of the 2021 Hwy 62 Open Studio Art Tours. ROLL CALL VOTE: YES: Maharaj, Quinteros, Knight, Mehta NO: None BOARDMEMBER COMMENTS Vice Chair Maharaj instructed Dusastre to work towards improving the TBID's social media strategy and performance, with specific attention to be put towards developing content for Visit 29 Palms' YouTube channel. Maharaj also instructed Dusastre to look into advertising opportunities in the Greater Palm Springs "The Guide" magazine. Chair Mehta instructed Dusastre to research and add a live-chat plugin to Visit29.org to increase interaction on the site, and also gave instruction on what specific digital billboard locations to pursue with Lamar Advertising. DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS - None ADJOURNMENT: Chair Mehta adjourned the meeting at 5:00 p.m. It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:30p.m., April 26, 2021. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 3 Page 4 of 39 Twentynine Palms Tourism Business Improvement District Meeting March 18, 2021 Page 3 of 3 Page 5 of 39 Page 6 of 39  COVID-19 Updates Page 7 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  COVID-19 Update As of April 7, 2021, San Bernardino County has moved from red (substantial) to orange (moderate) tier Orange Tier Updates by sector: Hotels/Lodging - Open with modifications • Fitness centers can now expand to 25% capacity • Indoor pools can now open Restaurants – Open indoors with modifications • Max 50% capacity or 200 people, whichever is fewer Museums – Open with modifications • Indoor activities max 50% capacity Bars - Open for outdoor operations Retail - Open indoors with modifications Family Entertainment Centers – Open with modifications • Open indoor with max 25% capacity (or 50% if all guests are tested or show proof of full vaccination) • Service of alcohol without meals must follow bar guidance (outdoor only) Page 8 of 39 Source: Source: www.cdph.ca.gov/Programs/CID/DCDC/CDPH%20Document%20Library/COVID- https://covid19.ca.gov/safer-economy/#county-status 19/Dimmer-Framework-September_2020.pdf Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  COVID-19 Update Beyond the Blueprint for a Safer Economy As we reach 20 million vaccines administered and COVID-19 case rates and hospitalizations have stabilized, California is looking to move beyond the Blueprint for a Safer Economy to fully reopening our economy. On June 15, all industries across the state can return to usual operations with common-sense risk reduction measures such as masking and vaccinations. We will only progress to this stage if we continue to stay vigilant, keep wearing our masks and getting vaccinated. The state will monitor hospitalization rates, vaccine access, and vaccine efficacy against variants with the option to revisit the June 15 date if needed. Full details: www.cdph.ca.gov/Programs/CID/DCDC/Pages/COVID-19/beyond_memo.aspx Page 9 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  COVID-19 Update Current Travel Advisory – as of April 2, 2021 •All travelers arriving in or returning to California from other states or countries should follow CDC travel guidance. •All travelers who test positive or develop symptoms of COVID-19 should isolate and follow public health recommendations. •Fully vaccinated travelers: • are less likely to get and spread COVID-19, and can travel safely within the United States and California • should follow CDC travel guidance and are not required to test or quarantine before or after travel unless they have symptoms concerning for COVID-19 disease. Non-Essential Travel of unvaccinated persons [i] Except in connection with essential travel[ii], Californians should avoid non-essential travel outside of California, to other states or countries unless they are fully vaccinated. Avoiding travel reduces the risk of virus transmission, including by reducing the risk that new sources of infection and, potentially, new virus strains will be introduced to California. 1.Non-essential travelers from other states or countries, are strongly discouraged from entering California, and should adhere to the quarantine procedures set forth below. 2.Non-essential travelers who are not fully vaccinated should get tested with a viral test 1-3 days before travel and get tested 3-5 days upon arrival to their destination. They should stay home and self-quarantine for a full 7 days after travel, even if their test is negative. 3.Non-essential travelers who are not fully vaccinated and don't get tested should stay home and self-quarantine for 10 days after travel. Page 10 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  COVID-19 Update NEW Morongo Basin Testing Site: Community Center at Sportsmans Park 6171 Sunburst St., Joshua Tree, CA Open Monday through Friday, from 8:00am to 3:00pm. NEED ASSISTANCE WITH SCHEDULING A VACCINATION APPOINTMENT AT ONE OF OUR PUBLIC HEALTH SITES, OR ARMC CLINICS, OR HAVE QUESTIONS ABOUT A VACCINE? San Bernardino County State of California (909) 387-3911 (833) 422-4255 www.sbcovid19.com/vaccine www.myturn.ca.gov Page 11 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021. Page 12 of 39  Hi-Desert Daydream A co-op styled collective of vendors, makers, and artists in a single atheistically designed space. What’s New in 29 Palms Open daily from 10:00am to 5:00pm 73515 Twentynine Palms Highway www.hidesertdaydream.com Page 13 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021. Page 14 of 39  29 Palms Visitor Center Hours of Operation: Wednesday through Friday, 10am to 4pm Saturday and Sunday, 9am to 2pm Monthly Visitor Counts: • October: 207 • November: 286 • December: 28 (closed during stay-at-home order) • January: 0 (closed during stay-at-home order) • February: 227 • March: 274 • April: 386 Where are our visitors coming from this spring: • California: Los Angeles, San Francisco, San Diego, Palm Springs, Temecula, Oceanside, Pasadena, Santa Monica, Huntington Beach, Ontario, Orange County, Ventura, Irvine, Santa Clarita • Nevada: Henderson, Las Vegas • Arizona: Phoenix, Scottsdale, Tucson, Lake Havasu • Montana: Billings, Bozeman Page 15 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021. Page 16 of 39  Q2 - Q3 Marketing Updates Page 17 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  Visti29.org Key Performance Indicators Outbound Lodging Outbound Q1 Users Sessions Pageviews Link Clicks Link Clicks October 3,762 4,348 9,498 1,240 568 November 3,741 4,280 8,625 1,303 594 December 3,661 4,141 7,704 907 328 Total 11,164 12,769 25,827 3,450 1,490 Outbound Lodging Outbound Q2 Users Sessions Pageviews Link Clicks Link Clicks January 4,329 6,875 8,425 1,201 274 February 5,146 5,075 11,409 1,427 685 March 6,771 7,859 15,508 2,023 1,003 Total 16,246 19,809 35,342 4,651 1,962 Visit29.org has seen overall site traffic increase by 45% in Q2, with a 55% increase in sessions, and a 36% increase in pageviews, reflecting the increased interest and intent of visitors planning spring trips. Outbound link clicks to lodging partners increased by 32% in Q2, with March recording the highest Page 18 of 39 level of outbound clicks to lodging partners this fiscal year. Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  Visti29.org – Paid Search Campaign Results Google Searc Ads - Website Traffic Campaigns • In mid-March, the monthly budget for paid search campaigns increased from $200/month to $1,000/month • Targeting has expanded beyond the California drive-markets into Nevada and Arizona, and domestic fly markets • Campaigns starting in May will evolve beyond a singular goal of driving direct web traffic and will include focus on lead generation Q1 Results Q2 Results Q3 Results October - December January - March April 1 - 26 • Total Impressions: 17,400 • Total Impressions: 65,200 • Total Impressions: 40,600 • Total Clicks: 1,110 • Total Clicks: 3,400 • Total Clicks: 2,540 • Click Through Rate: 6.41% • Click Through Rate: 5.21% • Click Through Rate: 6.26% • Average Cost Per Click: $0.60 • Average Cost Per Click: $0.24 • Average Cost Per Click: $0.28 Page 19 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  @Visti29Palms Social Media Results February 1 – 28 Reach March 1 – 31 Reach April 1 – 26 Reach Page 20 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  @Visti29Palms Social Media Results Audience overview as of April 26, 2021 3-month overview - February to March 2021 Over the last 3 months, Visit 29 Palms has increased Facebook followers by 22%, Instagram followers by 12%, and Twitter followers by 5%. Facebook Audience Growth • Los Angeles audience has grown from 3% to 5% • San Diego audience has grown from 1.3% to 2% • Las Vegas, NV and Phoenix, AZ audiences have rebounded and represent 2% each Instagram Audience Growth • Los Angles audience has grown from 8% to 10% • San Diego audience has grown from 1% to 3% Paid Campaigns continue to target potential travelers in CA, NV, AZ drive markets, and have now expanded to include regional fly markets. Page 21 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  Digital Billboard Campaigns • With an allocated budget of $10,000 for the 2020-2021 fiscal year, Visit 29 Palms has negotiated two 3-month campaigns with Lamar Advertising, strategically targeting consumers on the I-10 in the Palm Springs market and travelers flying through the Palm Springs International Airport. • A digital-only focus allows flexibility in creative messaging and the ability to change out creative without any production costs or campaign pauses. • The combined total investment in these two campaigns is $7,500, allowing the opportunity to extend coverage in August and September through to the end of the TBID’s 2020-2021 fiscal year. I-10 Palm Springs Market Palm Springs International Airport 3-Month Campaign Budget: $4,500 3-Month Campaign Budget: $3,000 Campaign Dates: April 26 – July 18, 2021 Campaign Dates: May 1- July 23, 2021 Digital Billboard Location: I-10 South Lane; Digital Network Location: Baggage claim 1.5 miles from Bob Hope Exit, West Facing Bonus Spots: Welcome lobby, Baggage claim Dwell time: 9 seconds video wall (when available) Page 22 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  Digital Billboard Campaigns New research shows billboards resonate with consumers more than ever • The billboard advertising industry is on track to become an even more effective advertising channel for brands in the year ahead. • Findings from a recent OAAA-Harris Poll show that 70% of consumers say they are driving on highways several times each week, signifying that Americans are back on the roads. • 75% of survey respondents are disregarding mobile device ads and yearning to be outdoors where they are noticing and being influenced by billboard advertising. • 75% of consumers say they have started tuning out ads on mobile devices during the pandemic, and as a result, 72% of people are activating trying to get outside as much as possible. • 83% of respondents notice billboards while driving on highways, and 82% see billboards while driving locally around town. Source: www.lamar.com/billboardstatistics Page 23 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  Digital Billboard Campaigns I-10 Palm Springs Market Campaign Dates: April 26 – July 18, 2021 Digital Billboard Location: I-10 South Lane; 1.5 miles from Bob Hope Exit Campaign Targeting & Impressions Weekly Impressions: 181,729 12-Week Total Impressions: 2.18 million Reaches traffic coming from Los Angeles, San Diego, Orange County, Riverside, San Bernardino, Page 24 of 39 Beaumont and Banning, plus local commuters in the Greater Palm Springs market. Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021.  Digital Billboard Campaigns Palm Springs International Airport Campaign Dates: May 1 – July 23, 2021 Digital Network Locations: Baggage claim, plus one bonus spot in welcome lobby and baggage claim video wall Page 25 of 39 Visit 29 Palms Tourism Business Improvement District Meeting: April 29, 2021. Page 26 of 39 Desert Institute at Joshua Tree National Park Association Proposal for the Twentynine Palms TBID April 22, 2021 The Desert Institute is the educational arm of the Joshua Tree National Park Association (JTNPA), and by extension, Joshua Tree National Park (JTNP). Programming is typically comprised of “field classes,” which are in-person, on-site classes composed of an instructor, volunteers, and up to 20 participants on the desert lands in and/or surrounding Joshua Tree National Park. These classes are largely subsidized by revenues from the 4 park visitor centers operated by JTNPA and the JTNPA Membership program. Like many other businesses, JTNPA was negatively impacted by the onset of COVID-19 and the subsequent closures and restrictions. Desert Institute was doubly affected – firstly, due to the funding shortage caused by the $1.5 million revenue loss suffered by JTNPA; and secondly, due to the need to cancel in-person programming for the majority of 2020 and the spring of 2021. To ensure that the educational mission of JTNPA continued to reach potential park stewards via Desert Institute programming, an online initiative was launched. This initiative, comprised of a set of live, online classes called Desert Live, along with the virtual launch of our ever-popular Old Schoolhouse Lecture, enabled Desert Institute to continue to reach its audience. In fact, the annual audience was more than tripled over the first 9 months of virtual programming. This platform enables JTNPA to reach people all over the world – in fact, anyone with internet access and the ability to log on to YouTube can view archived programming at no cost. In late 2020, JTNPA and Desert Institute management began to seek sponsors for their classes. The idea is that businesses will sponsor a class or a season via a cash donation to JTNPA, and by doing so, will receive marketing space on each individual class video, which will live in perpetuity on the YouTube channel entitled Desert Institute at Joshua Tree National Park. In addition, each sponsor will receive recognition in our online catalog, in our bi-annual Supporter newsletter, on our other social media platforms (Facebook, IG, and Twitter, with a combined following of approximately 20,000), on the JTNPA website joshuatree.org, and in our e-blasts to mailing lists with a combined reach of nearly 15,000 subscribers. In addition, a mention of the sponsoring entity will be made during the introduction of each in-person field class and hybrid virtual/field class. Overview of sponsorship benefits: Marketing space on each individual class video – Provides Visit 29 Palms an opportunity to pre-record a short video message that will be edited into the class videos prior to being uploaded to the Desert Institute YouTube channel. JTNPA staff will produce the video clip and handle the editing. JTNPA website – Provides Visit 29 Palms the opportunity to place a banner ad and link on the Desert Institute’s landing page where the full season of fall classes will be listed. Within the individual class descriptions, Visit 29 Palms can feature a tagline, logo, and link. Page 27 of 39 Desert Institute online catalog - Visit 29 Palms will be identified as the sponsor of the fall season in Kevin Wong’s introduction message at the beginning of the catalog with an opportunity for Visit 29 Palms logo and link placement. Social Media Platforms – Visit 29 Palms will be acknowledged as a fall sponsor through both JTNPA’s and the Desert Institute’s social media channels. JTNPA Supporter Newsletter – (Currently sent out monthly) Visit 29 Palms will be acknowledged as a sponsor of the fall program and have a featured logo and link. Desert Institute E-Blasts – (Currently sent out weekly) Visit 29 Palms will be acknowledged as the class sponsor for each fall program as they are announced and promoted. Opportunity for a logo and link. Sponsoring entity acknowledgement during class introductions – A brief mention and thank you to the sponsors will be included in opening comments of each class. For the Twentynine Palms TBID, aka Visit 29 Palms, an informational video will also be provided at no cost by JTNPA staff. This video may be used in any of the TBID’s participating businesses, whether behind the front desk, on their individual websites, or in other outreach materials. This video will include desert survival tips, Leave No Trace principles, and insider tips on how to best enjoy Joshua Tree National Park and the surrounding lands. In short, a welcoming video helping our visitors to recreate safely and responsibly. In this video, Desert Institute classes will be referenced, and an invitation to sign up for same, whether in person or online, may entice visitors to remain in the area longer. JTNPA therefore respectfully proposes that the Twentynine Palms TBID sponsor the Desert Institute Fall season, as previously discussed. The tentative schedule of classes is attached. The cost for the entire season, with all terms outlined above, is $10,000. An individual class sponsorship costs $500; the proposed classes below number 28. The cost per individual class would be $14,000 – thus a “savings” of $4,000 is offered. *Please note that these classes do not include Fall Desert Live or Old Schoolhouse Lectures, which have not yet entered the development stage for the Fall season. Proposed DI Fall Schedule 2021 Outdoor Creative Art Classes 1 Keys Ranch Nightscape Photography 2 Keys Ranch Nightscape Photography 3 Keys Ranch Nightscape Photography 4 Capturing Joshua Tree Landscapes with Acrylics 5 Photographing the Hi Desert 6 Winter Light: Photographing the Desert Preserves Outdoor Nature Classes 1 Geology of Amboy Crater 2 Geology and Cultural History of Cottonwood Springs 3 Geology of the San Andreas Fault Page 28 of 39 4 A Moonlight Hike and How Not to Get Lost 5 A Moonlight Hike and How Not to Get Lost Camping Classes 1 Wilderness Cooking Class 2 Hiking My Feelings: Stepping into the Healing Power of Nature 3 Blaze Your Own Trail: Tell Your Inner Critic to Take a Hike 4 Hiking My Feelings: Using Mindful Movement to Open the Flow of Creativity 5 Women's "Get Away" Weekend Cultural History Classes 1 Contemporary Art of Joshua Tree Classes with indoor activities 1 Mastering Landscape Photography 2 Photographing Soda Springs and the Mojave 3 How to Identify Animal Burrows Fall 2021 OnLine Programs 1 Eavesdropping on Wild Conversations: Decoding the Secrets of Animal Language 2 Desert Bighorn Sheep Metapopulations and I - 15 wildlife corridor 3 Mammal Tracking in Joshua Tree National Park 4 Painting the Joshua Tree Landscape (repeat from summer) 5 Finding and Writing Your Inner Desert (repeat from summer) 6 Citizen Science: Sky Islands and Climate Refugia 7 Monitoring Wildfire Recovery Using iNaturalist @Whitewater, JTNP and Cima Dome 8 Shifting Landscapes: Studying the Impacts of Climate Change in Joshua Tree Page 29 of 39 Page 30 of 39 TO: TBID DATE: April 22, 2021 FROM: Lori Rennie, JTREE Chair RE: 6th Annual Night Sky Festival Sponsorship at Sky’s the Limit Observatory & Nature Center & Luckie Park/Community Services Building HOSTED BY: Sky’s the Limit Observatory & Nature Center and Joshua Tree Residential Education Experience (JTREE) in partnership with Joshua Tree National Park and supported by the City of Twentynine Palms Joshua Tree Residential Education Experience is the organization selected by Sky’s the Limit as their partner for the 6th Annual Night Sky Festival scheduled for September 4-5, 2021. As you may be aware this is a major once a year fundraising event that benefits local non-profits, and JTREE is thrilled to be the partner this year. All proceeds from this year’s event support youth outdoor science education and night sky programs. The Night Sky Festival will once again be kicked off on Friday night with an Astro-Photography workshop. Saturday’s schedule includes a morning program at Sky’s the Limit, free activities at the Community Services Building, free astronomy lectures, and the Night Star Party. With JTREE as the non-profit partner this year, the event will be extended to include Sunday activities. These activities will be family-focused with fun, yet educational activities and workshops (flint knapping, flora & fauna, map & compass, panning for gold, & a tour to some of the historic structures in Joshua Tree National Park are some of the possibilities being considered). We anticipate the 2-day event will bring tourism to Twentynine Palms for an overnight stay. Additionally, when activities are done, visitors are encouraged to take a dinner break, and information on local eateries will be provided. We encourage TBID and the businesses of Twentynine Palms to contact Ann Congdon (760-490-9561) or Lori Rennie (714-270-7098) regarding: • having a display booth and literature for visitors to browse between activities • discounts or specials they may offer to ticket holders that we can include in their “swag bags” (consider discounts on meals, beverages or even a special star-themed offering) • adding an announcement or other promotion for their business to our swag bags. In past years, TBID has been a loyal sponsor of the Annual Night Sky Festival. We thank you for all you have contributed to this event and the support you have provided. Our loyal sponsors and partners allow us to elevate the experience of the participants during this event. For the 6th Annual Night Sky Festival, we respectfully request your consideration to once again support us for the 6th Annual Night Sky Festival. Following are some Levels of Sponsorship that we believe provides benefits to all involved: Page 31 of 39 SPONSORSHIP LEVELS Level I: Complimentary Partner Plan Cost: no cost to TBID Level II: Complimentary Partner Plan, plus Photo Booth “Greetings from 29 Palms” Cost: $500.00 Level III: Event Transportation Sponsor Cost: $1,500.00 LEVEL INCLUSIONS Tier 2-3 Partner Plan – Cost: $0 (complimentary) CONTRIBUTION (from TBID) Only to include the following hybrid of tiers 2 & 3: • Enhanced Business listing with 1 link • Enhanced Website Presence with 3 links • Ability to advertise special offers in listing • 4 Instagram takeovers • 1 Dedicated Blog Feature • 1 Spotlight in e-News • 30-sec video at Visitor Center • Press Release collaboration BENEFITS (to TBID) • Visit 29 logo and website link on 2 websites as a sponsor (includes Night Sky Festival and JTREE websites) • Visit 29 logo on Night Sky Festival promotional materials. • Direct link in the menu or a button to “Plan your Trip” that links to www.visit29.org on the Night Sky Festival page. • Up to 3 Press Passes for access to all weekend events. Photo Booth “Greetings from 29 Palms” – Cost: $500 CONTRIBUTION (from TBID) Previous events have had 2 photo booths with a moon space backdrop and night sky/space hand-help props. Due to the popularity, we propose a backdrop of 29 Palms and its night sky with text saying “Greeting from 29 Palms”. This can be used with the night sky props as well in keeping with the night skies theme. The photo booths are set up in the registration hall during registration hours on Saturday. NOTE: Any monies left over after purchase of a photo backdrop will be applied to supplies for the astro-jewelry activity held during the morning event at Sky’s the Limit. BENEFITS (to TBID) All of the above benefits, plus: • Special offer to NSF ticket buyers for a discount on NSF tickets with proof of local lodging reservations. Local lodging participants must offer a full money back guarantee for these customers through July 7, 2021 if NSF is cancelled for any reason. Our deadline for event cancellation is June 30, 2021. • Exclusive “Visit 29 Palms Welcome/Photo booth set up at Sky’s the Limit during the morning program providing exposure to individuals and families attending the morning activities. This is in addition to the set up in the registration hall during the hours of registration. • Add a sign to the booth with a tag asking people to post their photos and comments on Visit 29 social media. Page 32 of 39 Event Transportation Sponsor – Cost: $1,500 CONTRIBUTION (from TBID) Local bus transportation services are hired to shuttle Night Star Party participants to and from the 29 Palms Community Center at Luckie Park and Sky’s the Limit. These shuttles transport groups every 20 minutes at both locations. One of the benefits to this is crowd and traffic control for the event upwards of 500 people. Night Sky Festival provides a Night Sky Shuttle Guide on each transport who shares fun and interesting stories and facts about our desert’s night sky and astronomy. BENEFITS (to TBID) • Visit 29 logo and website link on 2 websites as a sponsor (includes Night Sky Festival and JTREE websites) • Visit 29 logo on Night Sky Festival promotional materials. • Direct link in the menu or a button to “Plan your Trip” that links to www.visit29.org on the Night Sky Festival page. • Visit 29 brand signage on all shuttle busses. • Tailored 29 Palms tourism content to be inserted with the Night Sky Festival Shuttle Guide script on each transport. 29 Palms can provide what they want to have announced during this script. Each trip is approximately 10-15 minutes. • Up to 3 Press Passes for access to all weekend events. • 2 Complimentary Adult tickets for the Night Sky Party that 29 Palms can use for a creative marketing promotion for tourism. Respectfully, Lori Rennie Joshua Tree Residential Education Experience, Chair 714-270-7098 lori@jtreeoutdoored.org www.JTreeOutdoorEd.org cc: Ann Congdon Sky’s the Limit Observatory & Nature Center, President 760-490-9561 skysthelimit29p@gmail.com www.skysthelimit29.org Page 33 of 39 Page 34 of 39  + B OX O F K I T T E N S April 15, 2021 Page 35 of 39  Objective Box of Kittens will assist in curating evergreen digital content, both video and stills, for Visit 29 Palms. Content will be structured for placement on DMO website and social channels (Instagram, Facebook, YouTube) and be sized accordingly for best practices. Production team will create content that will both assist the DMO in establishing a cohesive style to fit the brand and incorporate visual storytelling elements which will enable the marketing organization to promote partners and stretch its digital campaigns further. April 15, 2021 Page 36 of 39  Adventure Itinerary Business Feature Evergreen Digital Video Package Video Package Content Package Each segment package includes the following: Each segment package includes the following: (without talent) 1. 1:00 - 1:30 second business feature video (Website, FB, Instagram 1. Location/subject list to be provided by DMO 1. 30 second video tease (Website, FB, Instagram, YouTube) grid, YouTube) Each video segment will feature one business This social first content will be collected once per month Tease will cover 3 locations on itinerary/day trip and will be selected by DMO and be told via first person interview and serve to populate social channels or punctuate DMO produced to be a companion piece to a full written itinerary 2. Three still photos/landscape/square campaigns. Each month Box of Kittens will provide a which would be created by DMO and live on DMO website 3. Three still photos for Insta Story/vertical collection of assets. 2. Three still photos/landscape/square 4. GFX custom logo for series title 2. 15 Stills 3. Three still photos for Insta Story/vertical 5. GFX locations 3. 10 Short video clips 4. GFX custom logo for series title 6. Music 4. 3 Drone Scenic 5. GFX locations 6. Music Included with Production Creative Concept Shoot set-up Copywriting if necessary Cameras and necessary equipment Drone GoPro Lighting Edits (3 notes passes per segment) Music License Color Correction Sound Design Graphics Standard Graphics Motion Completed segments delivered via digital files Photos organized and shared via Dropbox April 15, 2021 Page 37 of 39  Monthly Retainer Contract $2,000 for one Package Film permit fees to be paid by Visit 29 Palms Any location shoots that require talent/models and subsequent hiring/ coordination/wardrobe/hair & makeup, set styling etc. can be facilitated by Box of Kittens, but will fall outside the scope of this production contract. We look forward to working with you to bring your vision to life! April 15, 2021 Page 38 of 39  About the Box of Kittens Anndee Laskoe is an award winning journalist with a degree from the Annenberg School of Communications at the University of Southern California. She spent 16 years in television news, both in front of and behind the camera, anchoring, reporting, editing, and producing countless segments on a broad range of topics. She worked for a few years doing public relations for the Cabazon Band of Mission Indians and their many enterprises, and spent the last several years as a director of brand content for a tourism bureau, where she created, produced, wrote, directed, and oversaw the majority of digital, social, and broadcast content for the brand. Ian Hughes is an artist, and creative generalist with decades of experience shooting, editing, coloring, and doing graphic and sound design for a multitude of commercial and digital projects. He spent 13 years in media production in San Diego and the Coachella Valley, where he honed his technical skills. He has worked on a wide range of municipal video projects and has proven to be a trusted resource in building quality creative content for brands. Together Anndee and Ian run Box of Kittens, a boutique production house, based in the Coachella Valley, where they both grew up. They have won two Emmy Awards, earned four additional Emmy nominations and countless local and regional Ad Federation Awards for their video projects. April 15, 2021 Page 39 of 39