Twentynine Palms Tourism Business Improvement District Meeting
Regular MeetingTwentynine Palms, CA · February 24, 2022
Agenda
TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
REGULAR MEETING AGENDA
6136 Adobe Road
Twentynine Palms, CA 92277
www.29palms.org / www.Visit29.org
Thursday, February 24, 2022
REGULAR SESSION AGENDA
3:30 P. M.
CALL TO ORDER
Pledge of Allegiance.
Roll Call.
CHANGES TO AGENDA
PRESENTATIONS
1 Presentation and update from the Downtown Business Association regarding Party at the
Plaza event planning.
BUSINESS
2 Approval of the Meeting Minutes for the January 20, 2022, Tourism Business 3 - 66
Improvement District meeting.
Twentynine Palms Tourism Business Improvement District - Special Meeting - 20 Jan
2022 - Minutes - Pdf
3 Visit 29 Palms Marketing Activity Updates 67 - 71
Visit 29 Palms TBID - February 24 Business and Marketing Updates
PUBLIC COMMENTS
DISCUSSION AND POTENTIAL ACTION ITEMS
4 Full Moon Cultural Series at Sky's The Limit Observatory and Nature Center 73
Visit 29 Palms TBID - Summer Events at Sky's The Limit
5 Summer billboard campaign opportunities in the Inland Empire 75
Visit 29 Palms TBID - Inland Empire Billboard Opportunities
Page 1 of 79
6 Video Content Planning 77
Visit 29 Palms TBID - Video Content Planning
7 Continued discussion of future operations of the 29 Palms Visitor Center. 79
Visit 29 Palms TBID - Visitor Center Discussions
BOARDMEMBER COMMENTS
DIRECTOR OF MARKETING COMMENTS
FUTURE BOARDMEMBER INITIATED ITEMS
ADJOURNMENT
It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are
a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting,
including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-
4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to
assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in
meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior
to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered
on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community
Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday,
except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an
expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If
you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at
the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior
to, the public meeting.
This notice of agenda is hereby certified to have been posted on or before 3:30 p.m., February 21, 2022.
Cindy Villescas CMC, City Clerk Time/Date
Page 2 of 79
TWENTYNINE PALMS TOURISM BUSINESS
IMPROVEMENT DISTRICT
REGULAR MEETING MINUTES
City Hall, 6136 Adobe Road, Twentynine
Palms, CA 92277
www.29palms.org / www.Visit29.org
January 20, 2022
CALL TO ORDER: Chair Mehta called the meeting at 3:34 p.m.
Pledge of Allegiance: City Manager Luckino lead the Pledge of Allegiance.
Roll Call: The following Boardmembers were present virtually: Knight, Quinteros, Grunt, Maharaj, Mehta.
The following Boardmember had an excused absence at 4:30pm: Grunt.
CLOSED SESSION AGENDA
1. Employee annual performance review
The following meeting was conducted virtually via Go to Meeting.
CHANGES TO AGENDA
TBID Director Dusastre requested the addition of COVID-19 updates and Q1 marketing program updates to be added
under Business. The TBID Advisory Board unanimously agreed to these additions to the agenda under Business.
PRESENTATIONS: None
BUSINESS
2. Travel and tourism related COVID-19 updates.
TBID Director Dusastre provided an update on current mask mandates in California, testing requirements for
international visitors, and ongoing efforts to ensure the COVID related section of Visit29.org continues to be a
helpful resource for travelers coming to 29 Palms.
Travel and tourism related COVID-19 updates
3. Visit 29 Palms Q1 Marketing Activity Updates
TBID Director Dusastre presented the TBID Advisory Board with updates on ongoing website performance and
paid search campaigns, performance of ongoing social media campaigns, advertising at the Palm Springs
International Airport, and the new Mojave Trails National Monument video series.
Visit 29 Palms Q1 Marketing Activity Updates
Page 1 of 64
Page 3 of 79
Twentynine Palms Tourism Business Improvement District Meeting
January 20, 2022
PUBLIC COMMENTS
Veno Nathraj, owner of the Oasis Inn & Suites and America's Best Value, shared comments about trends in
hotel performance and the new proposed hotel in the Project Phoenix site and spoke in favor of the TBID
supporting the newly formed Downtown Business Association.
DISCUSSION AND POTENTIAL ACTION ITEMS
4. 29 Palms Downtown Business Association Event Sponsorship Proposal
Members of the 29 Palms Downtown Business Association presented the TBID Advisory Board with an
introduction to their organization, who they are, what their goals are, and a proposed outline for new events to
be hosted primarily at Freedom Plaza as part of the Project Phoenix site. The DBA requested sponsorship
funding from the TBID Advisory Board to support both a Project Phoenix grand opening event in March, and a
spring Beer Festival.
A motion was made by Chair Mehta, seconded by Boardmember Knight to approve sponsorship
funding in the amount of $12,500 for the upcoming Project Phoenix grand opening event.
All in favor: No
Yes: Mehta, Quinteros, Knight
No: Maharaj
Absent: Grunt
CARRIED.
DBA Event Sponsor Request
5. Joshua Tree 55 Event Sponsorship Proposal
City Events Coordinator Christina Benton presented the TBID Advisory Board with a sponsorship proposal to
support the 2022 Joshua Tree 55 cycling event in April.
A motion was made by Chair Mehta, seconded by Vice Chair Maharaj to approve sponsorship funding
in the amount of $750 for the 2022 Joshua Tree 55 cycling event.
All in favor: Yes
Yes: Quinteros, Knight, Maharaj, Mehta
Absent: Grunt
CARRIED.
2022 Joshua Tree 55 Event Sponsorship
6. Box of Kittens Video Production Updated Proposal
TBID Director Dusastre presented the TBID Advisory Board with an updated bid from the Box of Kittens
production team, discussing how the scope of the adventure itinerary videos has evolved in concept and post-
production requirement.
Upon the TBID Advisory Board's discussion, direction was given to the TBID Director to dig deeper into
the analytics of the videos that have already been produced in order to better understand how the
length of video impacts the engagement and total number of views, and to continue this discussion
about future video production at the next TBID meeting.
Visit 29 Palms - Box of Kittens - 2022 Proposal
7. Blogger/Influencer Proposal
TBID Director Dusastre presented the TBID Advisory Board with a proposal from Josh McNair of California
Through My Lens, proposing to sponsor an upcoming visit in the late winter season which would increase 29
Palms' presence on the California Through My Lens website, YouTube Channel, and social media.
Page 2 of 64
Page 4 of 79
Twentynine Palms Tourism Business Improvement District Meeting
January 20, 2022
A motion was made by Boardmember Knight to approve the California Through My Lens proposal in
the amount of $2,500.
All in favor: No
Yes: Knight
No: Quinteros, Maharaj, Mehta
Absent: Grunt
California Through My Lens 29 Palms Proposal
8. Project Phoenix Outdoor Display
TBID Director Dusastre presented the TBID Advisory Board with a variety of outdoor display and pop-up
opportunities for the near complete Project Phoenix/Freedom Plaza space. City Manager Luckino spoke in
detail about the limitations of Visit 29 Palms having a presence inside of the new Joshua Tree National Park
Visitor and Cultural Center.
Upon the TBID Advisory Board's discussion, direction was given to the TBID Director to continue
operations of the 29 Palms Visitor Center until the new Joshua Tree National Park Visitor and Cultural
Center has opened, and for this discussion items to be carried over to the next TBID meeting.
Visit 29 Palms Outdoor Display Project Phoenix Site
BOARDMEMBER COMMENTS - None
DIRECTOR OF MARKETING COMMENTS - None
FUTURE BOARDMEMBER INITIATED ITEMS
ADJOURNMENT: Chair Mehta adjourned the meeting at 5:47 p.m.
It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person
with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary
aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at
least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please
advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by
any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support
or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental
documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00
a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect
the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be
made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or
someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine
Palms at, or prior to, the public meeting.
This notice of agenda is hereby certified to have been posted on or before 3:30 p.m., January 19, 2022.
Cindy Villescas CMC, City Clerk Time/Date
Page 3 of 64
Page 5 of 79
Page 4 of 64
Page 6 of 79
COVID Updates
January 20, 2022
Page 5 of 64
Page 7 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
COVID-19 travel and tourism related updates
• State-wide mask mandate has been extended through to
February 15, 2022. Masks are required to be worn by all
individuals, regardless of vaccination status, in all public indoor
settings across California.
• While California has no travel restrictions or requirements at this
time, the California Department of Public Health continues to
recommend that all travelers arriving or returning to California
should test 3-5 days after arrival.
• All air passengers 2 years or older with a flight departing to the
U.S. from a foreign country are required show a negative
COVID viral test result taken no more than 1 day before travel,
or documentation of having recovered from COVID-19 in the
past 90 days, before they board their flight.
• Under the Plan Your Trip section of Visit29.org, site visitors have
easy access to State and County COVID resources, including
links to testing and vaccination sites and information hotlines.
Page 6 of 64
www.visit29.org/covid-19-information-updates
Page 8 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Marketing Activities Updates
January 20, 2022
Page 7 of 64
Page 9 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Overview of Visit29.org Results (October-January)
%’s reflect change in performance compared to same month previous year
October 2021 November 2021 December 2021 January 1-20, 2021
• Users: 7,162 (+90%) • Users: 6,243 (+67%) • Users: 6,522 (+78%) • Users: 6,710 (+234%)
• Sessions: 8,311 (+91%) • Sessions: 7,160 (+67%) • Sessions: 7,639 (+84%) • Sessions: 7,849 (+241)
• Pageviews: 14,781 (+56%) • Pageviews: 13,266 (+54%) • Pageviews: 13,838 (+80%) • Pageviews: 13,241 (+233%)
• Avg. Pg/Session: 1.78 (-18%) • Avg. Pg/Session: 1.85 (-8%) • Avg. Pg/Session: 1.81 (-3%) • Avg. Pages/Session: 1.17 (+149%)
• Outbound Lodging: 523 • Outbound Lodging: 641 • Outbound Lodging: 723 • Outbound Lodging: 602
Paid Search Results: Paid Search Results: Paid Search Results: Paid Search MTD Results:
• Clicks: 1,310 • Clicks: 2,820 • Clicks: 3,020 • Clicks: 2,230
• Impressions: 16,700 • Impressions: 39,200 • Impressions: 46,900 • Impressions: 31,000
• Avg. CPC: $0.69 • Avg. CPC: $0.32 • Avg. CPC: $0.30 • Avg. CPC: $0.27
• Avg. CTR: 7.87% • Avg. CTR: 7.20% • Avg. CTR: 6.44% • Avg. CTR: 7.17%
Q1 Totals
• Users: 19,927 (+88%)
• Sessions: 23,110 (+94%)
• Pageviews: 41,885 (+75%)
• Avg. Pages Per Session: 1.81 (-10%)
Outbound Lodging Link Clicks: 1,887 (+68%)
Page 8 of 64
•
Page 10 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: March 18, 2021.
Visit 29 Palms Active Social Media Ad Campaigns
Campaign URL: visit29.org/plan-your-trip
Targeting by interest: Frequent travelers,
adventure travel, travel and adventure, outdoor
recreation, hiking, road trips, fitness and wellness,
nature, national parks, Joshua Tree National Park,
ecotourism, vacations, weekend getaway, hotels,
family travel.
Targeting by location: California (LA, SD, SF, OC,
RVC, SBC), Arizona (Phoenix, Tucson, Scottsdale),
Nevada (Las Vegas), Washington State (Seattle),
Oregon (Portland), Texas (Dallas, Austin)
Results To-Date (Dec 20-Jan 19)
In-State
• 2,109 link clicks
• 35,675 reached
Out-Of-State
• 1,929 link clicks
Page 9 of 64
• 45,036 reached
Page 11 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Active Social Media Ad Campaigns
Campaign URL: visit29.org/lodging
Targeting by interest: Frequent travelers,
adventure travel, travel and adventure,
outdoor recreation, hiking, road trips, fitness
and wellness, nature, national parks, Joshua
Tree National Park, ecotourism, vacations,
weekend getaway, hotels, family travel.
Targeting by location: California (LA, SD, SF, OC,
RVC, SBC), Arizona (Phoenix, Tucson,
Scottsdale), Nevada (Las Vegas), Washington
State (Seattle), Oregon (Portland), Texas
(Dallas, Austin)
Results To-Date (Jan 12-19)
• 107 link clicks
• 10,484 reached
Page 10 of 64
Page 12 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Palm Springs International Airport Campaigns
Visit 29 Palms continues to increase brand awareness by strategically getting our messaging in front of frequent
and affluent leisure and business travelers at the Palm Springs International Airport which welcomes over 2.3
million (and growing) annual passengers. The TBID’s year-long contract runs through our entire 2021-2022
fiscal year of October 1, 2021 – September 30, 2022.
Sample of video
creative that ran
through the late
fall/early winter
Page 11 of 64
Page 13 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Palm Springs International Airport Campaigns
Current Visit 29 Palms creative running now:
Video wall (bonused placement, when available)
Page 12 of 64
Baggage claim digital network (guaranteed placement)
Welcome lobby digital network (guaranteed placement)
Page 14 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Record breaking growth continues at PSP
Palm Springs International Airport
13 Airlines + 36 Routes
• PSP continues to break pre-pandemic
passenger records as November set
the 6th straight monthly record for the
year, and PSP recorded its busiest
single day since the start of the
pandemic.
• PSP has not only set 6 monthly
passenger records this year, but it is
also the only airport in Southern
California to have more flights per
month than before the pandemic,
according to airline schedule data
provided by Cirium.
Page 13 of 64
https://palmspringsairport.com/wp-content/uploads/2021/12/Palm-Springs-Announces-Sixth-Passenger- palmspringsairport.com/airlines-and-destinations/
Record-WEB.pdf?fbclid=IwAR0jfAHl_7gqbKCJ0sDcZH5-zjxZ2ywixMoYFfFBkiD4vSqIqADyU4MZPNo
Page 15 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Mojave Trails National Monument Video Series
Amboy Crater National Natural Landmark
https://www.youtube.com/watch?v=GDY2sr-z-0g&t=9s
Page 14 of 64
Page 16 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Mojave Trails National Monument Video Series
Cadiz Dunes Wilderness
https://www.youtube.com/watch?v=OFdJD3RuF0I&t=30s
Page 15 of 64
Page 17 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Mojave Trails National Monument Video Series
Desert Training Center
https://www.youtube.com/watch?v=jZVD2f3rHQA
Page 16 of 64
Page 18 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Rediscover 29
Page 17 of 64
Page 19 of 79
Page 18 of 64
Page 20 of 79
Twentynine Palms Downtown Business Association (DBA) Board of Directors
Twentynine Palms Downtown Business Association (DBA) Board of Directors
Rediscover 29
President: Secretary: Treasurers:
Vice President:
Anita M. Petke,
Michael Usher, Stephen Przybylowski, Chelsea Evans,
The Lobby by Desert
Grnd Sqrl White Label Vinyl Hi-Desert Daydream
Beacon
Treasurers: Members at Large: Members at Large:
Valued Board Members
Danielle Stumbo, Desiree Moreno,
Andrew Evans, Melisa Tennies,
Donalue Clothing Donalue Clothing
Hi-Desert Daydream Hi-Desert Daydream
Co. Co.
Valued Board Members
Valued Board Members Valued Board Members
Eric Menendez,
Paul Bribiesca, Blanca Bribiesca,
The Lobby by Desert
Habitat Habitat
Beacon
Page 19 of 64
Page 21 of 79
About Us
Downtown Business Association (DBA) of Twentynine Palms is a
membership organization that represents businesses in the downtown
area. We foster a thriving downtown economy based on cooperation,
between local businesses, governmental agencies, and the residential
community. We are committed to achieving pragmatic growth and
lasting opportunity.
____________________________
Rediscover 29
Page 20 of 64
Page 22 of 79
OUR MISSION
TWENTYNINE PALMS DOWNTOWN BUSINESS ASSOCIATION IS A
MEMBERSHIP ORGANIZATION OF LIKE-MINDED BUSINESS
OWNERS AND SUPPORTERS WHO HAVE A CONCENTRATED VISION
AND WORK COLLABORATIVELY TO MAKE DOWNTOWN
TWENTYNINE PALMS A BEAUTIFUL, SAFE, VIABLE AND PROFITABLE
LOCATION FOR THE COMMUNITY TO SHOP, DINE AND ATTEND
SPONSORED EVENTS. WE ENCOURAGE ECONOMIC GROWTH AND
SUCCESS WHILE SUPPORTING FELLOW MEMBERS THROUGH PEER
REFERRALS, SHARED IDEAS, AND BEST PRACTICES RESULTING IN
COMMUNITY AWARENESS AND PROFESSIONAL DEVELOPMENT TO
MAKE OUR DOWNTOWN A BETTER PLACE.
Page 21 of 64
Page 23 of 79
Rediscover 29
Page 22 of 64
Page 24 of 79
Rediscover 29
EVENTS 2022
Page 23 of 64
Page 25 of 79
SIDEWALK
STROLL
Rediscover 29
Page 24 of 64
Page 26 of 79
Every other Saturday
Downtown 29 Palms
From 11AM to 4PM
Vendor Booths
Page 25 of 64
Page 27 of 79
This is a great way for visitors,
passthroughs, and our local
community to stop and Rediscover 29
and enjoy our downtown.
This offers a fun way to come outside
and connect with our community.
People appreciate the small-town vibe and
friendly faces at our shops and restaurants
and are eager to support local businesses
and nonprofit organizations, the fabric of
Page 26 of 64
this amazing town.
Page 28 of 79
Seeking financial support to host two events
ASK to encourage visitors, passthroughs, and our
local community to Rediscover 29.
Page 27 of 64
Page 29 of 79
PROJECT PHOENIX
GROUNDBREAKING
CONCERT
Rediscover 29
Page 28 of 64
Page 30 of 79
Saturday – March
Freedom Way Plaza /
Downtown 29 Palms
From 3PM to 8PM
Vendor Booths
Live Music / Bands
Page 29 of 64
Page 31 of 79
29 PALMS
BEER FESTIVAL
Rediscover 29
Page 30 of 64
Page 32 of 79
Saturday - May
Freedom Way Plaza / Downtown 29 Palms
From 2PM to 10PM
Vendor Booths
Food Trucks
Beer Garden
Live Music / Bands
Silent Disco
Page 31 of 64
Page 33 of 79
Page 32 of 64
Page 34 of 79
Page 33 of 64
Page 35 of 79
Page 34 of 64
Page 36 of 79
Page 35 of 64
Page 37 of 79
Page 36 of 64
Page 38 of 79
Rediscover 29 – Proposed
Project Phoenix Groundbreaking Event
March May
29 Palms Beer Festival
Page 37 of 64
Page 39 of 79
The DBA proposes to host various events
FUTURE throughout the year at the Freedom Way
Plaza.
Page 38 of 64
Page 40 of 79
REDISCOVER 29 – PROPOSED EVENT SCHEDULE JAN THRU JUN
Project Phoenix
Groundbreaking
Hi-Desert Desert Desert 29 Palms
Sidewalk Fashion Hi-Desert Outdoor Pride
Celtic
Stroll Show Art Festival Weekend
Festival Movie Night
Every other
January February March March April April May May May June June
Saturday
Science Fair Morongo Basin Morongo 29 Palms Morongo Morongo Basin
& STEM Business Basin Bird Beer Basin Career International
Expo Networking Event Festival Festival Expo Food Festival
Page 39 of 64
Page 41 of 79
REDISCOVER 29 – PROPOSED EVENTS JUL THRU DEC
Morongo Morongo Basin
Basin Motor Show Health & Holiday Craft
Gaming 29 Palms Haunted Wellness Fair & Holiday
Expo Octoberfest House Festival Giveaway
August September October October October October November November December December
Tattoo Expo & Rocky Haunt the Desert Lights New Year’s
Bike Weekend Horror Block Festival Eve
Picture Masquerade
Show Canned Party
Food War Shop Small
Saturday
Page 40 of 64
Page 42 of 79
Find Us Online
Follow us on Facebook, Twitter,
YouTube and Instagram!
THANK YOU!
@DBA29Palms
Website: www.rediscover29.com
Email: DBA29Palms@gmail.com
Page 41 of 64
Page 43 of 79
Date: January 19, 2022
Michael Usher
President
Twentynine Palms Downtown Business Association
PO Box 1253
Twentynine Palms, CA 92277
Dear TBID Board Members,
The Downtown Business Association (DBA) of Twentynine Palms is a membership
organization that represents businesses in the downtown area. We foster a thriving
downtown economy based on cooperation, between local businesses, governmental
agencies, and the residential community. We are committed to achieving pragmatic
growth and lasting opportunity.
Twentynine Palms DBA is formulated by like-minded business owners and supporters
who have a concentrated vision and work collaboratively to make Downtown
Twentynine Palms a beautiful, safe, viable and profitable location for the community to
shop, dine and attend sponsored events. We encourage economic growth and success
while supporting fellow members through peer referrals, shared ideas, and best
practices resulting in community awareness and professional development to make our
downtown a better place.
We look forward to working with the City of Twentynine Palms. If you have questions on
this proposal, feel free to contact me at your convenience by email at
grnd.sqrl.taphouse@gmail.com or by phone at (800) 760-1275. We will be in touch to
arrange a follow-up conversation on the proposal.
Thank you for your consideration.
Michael Usher
DBA President & Owner of Grnd Sqrl
PO Box 1253, Twentynine Palms, CA 92277 • DBA29Palms@gmail.com • info@rediscover29.com •
ww.residcover29.com
Page 42 of 64
Page 44 of 79
DBA EVENT INFORMATION
The following table details the pricing for delivery of the event services outlined in this proposal.
Project Phoenix Groundbreaking Event - Category #1 (5 Hrs.) Price
Band #1 $600.00
Band #2 $600.00
Main Band #3 $3,000
Facilities $1,500.00
Silent Disco $2,550.00
Equipment Rental $2,000.00
Audio Video Tech $600.00
Setup and Cleanup Crew $500.00
Marketing $1,200.00
Total Services Category #1 Costs $12,550.00
Beer Festival Event – Category #2 (8 Hrs.) Price
Band #1 $600.00
Band #2 $600.00
Main Band #3 $1,000.00
Facilities $1,500.00
Equipment Rental $2,000.00
Audio Video Tech $600.00
Setup and Cleanup Crew $500.00
Marketing $1,200.00
Total Services Category #2 Costs $8,000.00
Total $20,550.00
Disclaimer: The prices listed in the preceding table are an estimate for the services discussed. The
summary is not a warranty of final price. Estimates are subject to change if project specifications are
changed or costs for outsourced services change before a contract agreement is executed.
Total funding request: $20,550.00
PO Box 1253, Twentynine Palms, CA 92277 • DBA29Palms@gmail.com • info@rediscover29.com •
ww.residcover29.com
Page 43 of 64
Page 45 of 79
SPONSORSHIP PROPOSAL
DBA would like to invite Visit 29 Palms to partner as an event sponsor of the following events at
the Project Phoenix site:
EVENT NAME DATE TIMES
Project Phoenix Groundbreaking Concert Saturday, March 12th 3pm - 8pm
Beer Festival Friday & Saturday, May 13th & 14th 2pm - 8pm
All above mentioned events are weather permitting and subject to change.
The DBA is pleased to submit this event proposal to the Twentynine Palms Tourism Business
Improvement District (TBID) for services to support the City of Twentynine Palms’ vision and
efforts to promote our community, increase tourism, and enhance community presence. We are
confident that the DBA can meet the challenges ahead and stand ready to partner with the City
in delivering effective events to encourage those traveling through our city to stop and
rediscover 29 and all that has to offer.
The following funding request is for the delivery of the events outlined above in this proposal.
Total funding request: $20,550.00
The benefits to TBID include:
● Visit 29 logo and website link will be on the Rediscover 29 website
● Visit 29 logo and website link will be on all above mentioned events as a sponsor.
● Visit 29 logos on all promotional and campaign materials.
● Two complimentary Beer Festival Party tickets that 29 Palms can use for a creative
marketing promotion for tourism.
If accepted, please return this signed agreement
By Visit 29 Palms: ______________________________ ____________________
(Signature) (Date)
______________________________ ____________________
(Print Name) (Title)
By DBA of 29 Palms: ______________________________ _____________________
(Signature) (Date)
______________________________ _____________________
(Print Name) (Title)
PO Box 1253, Twentynine Palms, CA 92277 • DBA29Palms@gmail.com • info@rediscover29.com •
ww.residcover29.com
Page 44 of 64
Page 46 of 79
CITY OFFICES: COUNCILMEMBERS
6136 ADOBE ROAD Karmolette O’Gilvie, Mayor
TWENTYNINE PALMS, CA 92277 McArthur Wright, Mayor Pro Tem
(760) 367-6799 Steven Bilderain
Fax (760)367-4890 Joel Klink
www.29palms.org Daniel L Mintz, Sr.
CITY MANAGER
Frank J. Luckino, MPA
January 14, 2022
RE: 2022 JT55 Community Cycling Event
Dear Breanne,
Thank you for the opportunity to work with Visit 29 Palms. We would like the board members to
consider sponsorship of the 2022 Joshua Tree 55 Community Cycling Event.
$750 Sponsorship - Joshua Tree 55 Bike Ride – Saturday, April 30, 2022
Benefits - Name/Logo on Sponsor Banner, Poster, Print & Social Media Advertisements,
Event T-Shirt, Sag Stop & Banner, 1 Vendor Space, 3 JT55 Bike Ride Entries
(ride only t-shirt & lunch not included)
Please feel free to contact me should you have any question. Thank you again and we look forward
to working with Visit 29 Palms!
Respectfully,
Christina Benton
Community Events Coordinator
City of Twentynine Palms
Page 45 of 64
Page 47 of 79
The City of Twentynine Palms, CA | Marine Corps Air Ground Combat Center | Joshua Tree National Park
Saturday, April 30th, 2022
Knott’s Sky Park, Twentynine Palms, CA
January 14, 2022
Dear Prospective Joshua Tree 55 Bike Ride Sponsor:
The City of Twentynine Palms 5th Annual Joshua Tree 55 Bike Ride is scheduled for Saturday, April 30, 2022.
In 2019 we were amazed by the astounding growth in ridership and this year will be no different! Joshua Tree
National Park has increased our Temporary Use Permit to 400 participants, and they will be coming from
throughout California and beyond, many for the very first time. The JT55 is currently the only organized
sporting event happening in Joshua Tree National Park. To say the JT55 is a unique experience would be an
understatement. This is an invitation for you to participate as a sponsor for this exciting event.
Promotional Power of Joshua Tree 55 Bike Ride 2022
*Deadline for sponsors to be included in all the following promotional opportunities is
Wednesday, March 23, 2022 @ 6:00 pm
• Your Logo included on poster & Flyers distributed throughout Southern California
• Your Business Name featured on 2022 Joshua Tree 55 Bike Ride T-Shirt
• Your logo on banners displayed throughout Twentynine Palms
• Sag Stop & Banner with Only your Business Name/Logo
All Sponsorship Levels
*Deadline for sponsors to be included in all the following promotional opportunities is
Wednesday, March 30, 2022 @ 6:00 pm
• You will have the opportunity to include your brochure, flyer or promotional item in the Swag Bag distributed at
event check-in
• Your sponsorship will include a hyperlink from our website, www.29palms.org, to your website.
• Your logo on the Joshua Tree 55 Facebook page with hyperlink
Page 46 of 64
Page 48 of 79
Sponsorship Agreement
(Please Print)
Name of Business or Individual: _________________________________________________________________
Point of Contact: ____________________________________________________________________________
Mailing Address: _____________________________________________________________________________
Email Address: _______________________________________________________________________________
Telephone: ________________________________________ Cell ___________________________________
$250 Sponsorship Package Includes
- Business Name/Logo on Sponsor Banner*
- Business Name on Event T-Shirt*
- 1 JT55 Bike Ride Entry
- Business Name/or Logo on Event Poster*
- Business Name/or Logo Included in Media/Social Media* Press Releases
$500 Sponsorship Package Includes
- Business Name/Logo on Sponsor Banner*
- Business Name on Event T-Shirt*
- 2 JT55 Bike Ride Entries
- 1 10’x10’ Vendor Space (must complete vendor application)
- Business Name/or Logo on Event Poster*
- Business Name/or Logo Included in Media/Social Media* Press Releases
$750 Sponsorship Package Includes
- Business Name/Logo on Sponsor Banner*
- Business Name on Event T-Shirt*
- 3 JT55 Bike Ride Entries
- 1 10’x10’ Vendor Space (must complete vendor application)
- Sag Stop & Banner with only your Business Name/Logo*
- Business Name/or Logo on Event Poster*
- Business Name/ or Logo included in Media/Social Media* Press Releases
*Deadline for Business Name to be featured on Event T-Shirt & Logo on Poster is March 23, 2022 @ 6pm
*Please submit your logo electronically (High Resolution JPEG 300 DPI, Illustrator, Vector File)
Make Checks Payable to the City of Twentynine Palms
Please submit your applications to:
City of Twentynine Palms
6136 Adobe Rd.
Twentynine Palms, CA 92277
Email to: cbenton@29palms.org
Fax to: 760 367 5679
For any additional questions please call Parks & Recreation 760 367 7562 rev.01042022cb
Page 47 of 64
Page 49 of 79
The City of Twentynine Palms, CA | Marine Corps Air Ground Combat Center | Joshua Tree National Park
Saturday April 30th, 2022
9:00 a.m. – 1:00 p.m.
Knott’s Sky Park 6701 El Sol Ave, Twentynine Palms, CA
Vendor Application 2022
Vendor Spaces: Standard Size: 10'x10' Price: Free*
*Donation of prize for raffle would be appreciated
Complete attached Vendor Application and Return to:
Mail to: City of Twentynine Palms or Email to: cbenton@29palms.org
6136 Adobe Road
Twentynine Palms, CA 92277
Limited vendor spaces are available. Completed documents are required for consideration. Applications will be
considered in the order they are received. Deadline to submit Vendor Booth Application is Friday, April 1, 2022, 6pm.
The on-site Grounds Manager will determine your specific booth location.
Vendor check-in opens at 6:30am. All vendors must be set up by 8:00am. The event will run 9:00am – 1pm.
Questions, please contact Christina Benton (760) 367-7562 ext. 1025 or cbenton@29palms.org
Vendor Document Requirements
Health Certificates:
All food booths are required to have a Health Certificate from San Bernardino County. To obtain one, contact:
San Bernardino County
Department of Environmental Health Services
385 North Arrowhead Avenue
San Bernardino, CA 92415
(909) 387 0214
All booths will be inspected by a San Bernardino County Health Department Official
Sellers Permit:
All vendors are required to have a Sellers Permit from the State of California. To obtain one, contact:
State of California
Board of Equalization
3737 Main Street, Suite 1000
Riverside, CA 92501-3394
(909) 680-6400
All booths will be inspected by a State of California Board of Equalization representative.
Page 1 of 3
Page 48 of 64
Page 50 of 79
Page 2 of 3
Joshua Tree 55 / Earth Day Expo Vendor Application
Insurance:
All vendors must provide proof of BUSINESS Liability insurance plus Release & Waiver of Liability and Hold
Harmless & Indemnification agreement naming the City of Twentynine Palms. Attach insurance
documentations to your application.
Vendor Regulations:
1. All food booths must:
a. Cover the ground and have a fireproof canopy, fire extinguisher, and No Smoking Signage
b. Have a source of light & food warming i.e., stove, BBQ, lanterns)
c. Have a source to keep food cold [i.e., ice chest, refrigerator).
d. Three compartment sinks in compliance with health codes.
e. Use serving utensils and plastic gloves, per San Bernardino Health Department
f. Provide napkins, paper plates and plastic eating utensils
2. Washing of vehicles, trailers or motor homes is NOT allowed on park grounds.
3. All trash must be disposed of in the large dumpsters provided. DO NOT fill smaller trash receptacles intended for
attendees.
4. All vendors park at their own risk. A limited number of vehicles needed for loading and unloading of
merchandise may park near vendor spaces. Please limit the loading and unloading of merchandise to non-
operational hours. DO NOT DRIVE THROUGH THE MIDWAY DURING EVENT HOURS!
5. Booths must be clean and neat at all times. Extra supplies and equipment must be stored OUT OF SIGHT.
Joshua Tree 55 / Earth Day Expo VENDOR BOOTH APPLICATION
Please Print
Name of Individual/Organization: _____________________________________________________________
Mailing Address: ___________________________________________________________________________
City: _____________________________________ State: _____________ Zip Code: _________________
Email: _______________________________________________ Cell Phone: _________________________
Items to be Sold:
__________________________________________________________________________________________
ie., food type, jewelry, hats, toys, etc.
Size of Booth: 10’x10”
Is a power source needed? YES / NO What amperage? 110 / 220
***Utilities (water & power) are extremely limited***
Page 49 of 64
Page 51 of 79
Page 3 of 3
Joshua Tree 55 / Earth Day Expo Vendor Application
Insurance Carrier: ___________________________________ Policy Number: _________________________
Seller’s Permit Number: ___________________________________________
Health Permit Number: ___________________________________________
I/We agree to hold harmless the City of Twentynine Palms, and the Twentynine Palms Recreation Department,
their officers, employees, representatives, and agents harmless from and against any and all damage, injury,
loss, liability, cost, legal expense, fines penalties, surcharges and/or other expenses of any nature whatsoever
arising from or related to said activity including party's acts and/or omissions and/or the acts and/or omission
of said party's officers, employees, contractors, assignees, representatives or agents.
__________________________________________ _____________________________________
Printed Name Signature Date
Initial Receipt of: ______________________ _____________________ _____________________
Seller's Permit Health Permit Insurance Policy
Notes: ____________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
Rev. 01042022cb
Page 50 of 64
Page 52 of 79
+
B OX O F K I T T E N S
January 18, 2022
Page 51 of 64
Page 53 of 79
Objective
Box of Kittens will assist in curating evergreen digital content, both video and stills, for Visit 29 Palms. Content
will be structured for placement on DMO website and social channels (Instagram, Facebook, YouTube) and
be sized accordingly for best practices. Production team will create content that will both assist the DMO in
establishing a cohesive style to fit the brand and incorporate visual storytelling elements which will enable the
marketing organization to promote partners and stretch its digital campaigns further.
January 18, 2022
Page 52 of 64
Page 54 of 79
Adventure Itinerary Video Package
Each segment package includes the following:
1. Itinerary video will cover multiple locations as part of a road trip or general destination experience
and will be produced to mirror a full written itinerary which would be created by DMO and live on
DMO website.
2. Three still photos/landscape/square
3. Three still photos for Insta Story/vertical
4. GFX custom logo for series title
5. GFX locations
6. GFX informational tidbits
7. Music
Included with Production
Creative Concept
Shoot set-up
Copy writing if necessary
Cameras and necessary equipment
Drone
GoPro
Lighting
Edits (3 notes passes per segment)
Music License
Color Correction
Sound Design
Graphics Standard
Graphics Motion
Completed segments delivered via digital files
Photos organized and shared via Dropbox
January 18, 2022
Page 53 of 64
Page 55 of 79
Monthly Retainer Contract
$4,000
Term: February - September 2022
Film permit fees to be paid by Visit 29 Palms.
Any location shoots that require talent/models and subsequent hiring/coordination/
wardrobe/hair & makeup, set styling etc. can be facilitated by Box of Kittens, but
will fall outside the scope of this production contract.
Any additional work outside the scope of the monthly retainer would be quoted
separately.
We look forward to working with you to bring your vision to life!
January 18, 2022
Page 54 of 64
Page 56 of 79
Additional Packages
$2,000
Below packages may be added to monthly retainer as needed.
Business Feature Video Package Evergreen Digital Content Package
(without talent)
1. 1:00 - 1:30 second business feature video (Website, FB, 1. Location/subject list to be provided by DMO
Instagram grid, YouTube) Each video segment will feature one This social first content will be collected once per month
business selected by DMO and be told via first person interview and serve to populate social channels or punctuate
2. Three still photos/landscape/square DMO campaigns. Each month Box of Kittens will provide a
3. Three still photos for Insta Story/vertical collection of assets.
4. GFX custom logo for series title 2. 15 Stills
5. GFX locations 3. 10 Short video clips
6. Music 4. 3 Drone Scenic
Included with Production
Creative Concept
Shoot set-up
Copy writing if necessary
Cameras and necessary equipment
Drone
GoPro
Lighting
Edits (3 notes passes per segment)
Music License
Color Correction
Sound Design
Graphics Standard
Graphics Motion
Completed segments delivered via digital files
Photos organized and shared via Dropbox
January 18, 2022
Page 55 of 64
Page 57 of 79
About the Box of Kittens
Anndee Laskoe is an award winning journalist with a degree from the Annenberg School of Communications at the University of Southern California. She spent 16 years in television news,
both in front of and behind the camera, anchoring, reporting, editing, and producing countless segments on a broad range of topics. She worked for a few years doing public relations
for the Cabazon Band of Mission Indians and their many enterprises, and spent the last several years as a director of brand content for a tourism bureau, where she created, produced,
wrote, directed, and oversaw the majority of digital, social, and broadcast content for the brand.
Ian Hughes is an artist, and creative generalist with decades of experience shooting, editing, coloring, and doing graphic and sound design for a multitude of commercial and digital
projects. He spent 13 years in media production in San Diego and the Coachella Valley, where he honed his technical skills. He has worked on a wide range of municipal video projects
and has proven to be a trusted resource in building quality creative content for brands. Together Anndee and Ian run Box of Kittens, a boutique production house, based in the Coachella
Valley, where they both grew up. They have won two Emmy Awards, earned four additional Emmy nominations and countless local and regional Ad Federation Awards for their video
projects.
January 18, 2022
Page 56 of 64
Page 58 of 79
California Through My Lens, LLC
5198 Arlington Ave #937
Riverside, CA 92504
Josh@CaliforniaThroughMyLens.com
CaliforniaThroughMyLens.com
29 PALMS PROPOSAL
Goals - To raise awareness for 29 Palms and its proximity to
Joshua Tree National Park for weekend getaways and
encourage visitors to stay in 29 Palms while visiting the park.
Deliverables:
■ 1 Video (48 hours in Joshua Tree National Park with Toddlers) - The video will focus on visiting Joshua
Tree with a family and the home base being 29 Palms. It will show the hotel, food, etc that we visit in the
city before going into the park and on the way back out after exploring. Posted to California Through My
Lens YouTube Channel (207k subscribers)
■ 1 Instagram post (carousel) with photos from Joshua Tree and 29 Palms
■ 5-10 Instagram stories showcasing stops on the trip
■ Updates to the Joshua Tree National Park Guide on CaliforniaThroughMyLens.com to include 29 Palms
restaurants visited and the hotel stayed at during the trip
Cost: $2,500
Timeframe for posts: Late February / Early March
Page 57 of 64
Page 59 of 79
Page 58 of 64
Page 60 of 79
Visit 29 Palms @ Project Phoenix
January 20, 2022
Page 59 of 64
Page 61 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Presence at Project Phoenix
Discussion Topics:
• Discuss display, branding, and visitor touch-
point possibilities for outdoor space
• Consider outdoor kiosk, mobile visitor center,
customized Airstream trailer, and Alpod
• Discuss future operations and closure of
current 29 Palms Visitor Center
• Discuss office placement of TBID staff
Page 60 of 64
Page 62 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Presence at Project Phoenix
Outdoor Kiosk
• As a permanent fixture at the Project
Phoenix site, visitors have 24/7 access to
city visitor resources including information
on local lodging, restaurants, attractions,
upcoming events, and more.
• Customizable software can include 3D
wayfinding, QR codes, SMS interaction.
• Investment requires one-time purchase of
kiosk unit plus annual software and support
subscriptions.
• Budget range: $30,000 - $40,000
Page 61 of 64
Page 63 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Presence at Project Phoenix
Alpod
• The Alpod is a new twist on the modular,
factory-build home. It is built 100 percent
inside a factory, delivered to the site, and
attached to traditional utilities. Its heavy-
gauge steel rib structure is clad in thick
honeycombed anodized aluminum panels.
• Likely not available until 2023 due to
supply chain issues and high demand
• Budget range: $65,000 - $100,000
Page 62 of 64
Alpod design samples from www.dosooz.com
Page 64 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Presence at Project Phoenix
Mobile Visitor Center Vehicle
• A traditional 15-passenger touring van
could be branded and modified, serving
as a mobile visitor center that in addition
to being parked at the Project Phoenix
site could be taken to special events in
the region.
• Setup could include accompanying pop-
up tent, signage, brochure racks, etc.
• Any vehicle purchased would be done
under the city’s name and insurance
policy, paid for with TBID funds.
• Budget range: $45,000 - $60,000
Page 63 of 64
Page 65 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Presence at Project Phoenix
Airstream Travel Trailer
• Whether new or vintage, a classic
Airstream travel trailer offers unique
branding and customization options.
• In addition to being parked at the
Project Phoenix site, the trailer could be
towed to special events in the region but
would require the additional
coordination and access to truck.
• Any trailer purchased would be done
under the city’s name and insurance
policy, paid for with TBID funds.
• Budget range: $60,000 - $100,000+
Page 64 of 64
Page 66 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.
Visit 29 Palms Tourism Business
Improvement District Meeting
February 24, 2022
Page 67 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
TBID Q1 October – December Revenue Results: 2017 - 2021
Record breaking results for hotels and VHR’s in 2021
100,000
90,000 $87,655
+43%
80,000
70,000
+12% $61,481
60,000 $57,826 +6%
+11% $54,235
+7% $51,865
50,000 +31%
$45,105 +15% $47,918
$43,254 $44,683 +7%
+3% $41,474
40,000 -13%
$33,420
30,000 +67%
$20,007
20,000
+37% +202%
-20%
$9,908
10,000 $7,182
$1,851 +288%
+37%
0
Oct - Dec '17 Oct - Dec '18 Oct - Dec '19 Oct - Dec '20 Oct - Dec '21
Page 68 of 79
Total Hotels VHR's
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Upcoming Spring Festivals & Events
March 12 Project Phoenix Grand Opening / Party at the Plaza
March 24 – 27 29 Palms Rotary Club Carnival
April 2-3 AMA National Grand Prix Championship Series (Hilltoppers MC)
April 15-17 / 22-24 Coachella Music and Arts Festival
April 29 – May 1 Stagecoach Festival
April 30 Joshua Tree 55 Cycling Event
May 12-15 Joshua Tree Music Festival
June, July, August Potential for Full Moon Cultural event series at Sky’s The Limit
Page 69 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Upcoming Spring Festivals & Events
Visit29.org insights Q2 To-Date Paid Search & Social
• Visit29.org has reached a new milestone with a record • Paid search campaigns in January and
breaking 10,400 users in the month of January. February have generated 83,000
• Over the last two months organic traffic has increased impressions and 7,220 clicks to the site,
by 32%, paid search by 55%, direct traffic by 16%, and with an 8% CTR and $0.24 CPC. Clicks to-
traffic driven through Visit 29 Palms social media date in Q2 have increased by 12%
channels has increased by 263% as compared to compared to the previous two month in
November and December. Q1, and the click through rate has
increased by 1.21%.
• Traffic from the LA market in January and February has
increased by 23% as compared to the previous two • Paid social media campaigns on
months, with similar trends from the other in-state Instagram and Facebook have generated
markets; traffic from San Diego has increased by 80%, 7,488 clicks, with 524 directly to the
Las Vegas by 73%, Phoenix by 76% and San Francisco Visit29.org lodging landing page.
by 57%.
Page 70 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Upcoming Spring Festivals & Events
Mojave Trails video series insights
• Since officially launching on February 12, the Mojave Trails
video series have generated over 21 hours of watch time
and have currently over 1,000 views.
• The average view duration for this series is 1:01, up from a
0:56 view duration of the stargazing adventure itinerary, and
0:23 view duration from the summer adventure itinerary
video.
• 80% of our viewers are from with California, followed by a
small number from Arizona, Washington State and Nevada.
To-date, our video content resonates highest with the 18-24
age group (55% of views), followed by 25-34 age group
(24%), and 35-44 age group (12%).
• Video campaigns will continue to run to support the Mojave
Page 71 of 79
Trails series on YouTube until the end of March.
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Page 72 of 79
Visit 29 Palms Sponsored Summer Astronomy Events
Full Moon Cultural Series – June, July, August
• Sky’s The Limit campus is available for use for
Visit 29 Palms sponsored summer events and
can assist with booking astronomer talent.
• Visit 29 Palms would cover honorarium fees
for astronomer talent and event support staff,
estimated to be $650 per event.
• The full moon summer event series would be
publicly promoted, with incentive to book
lodging in 29 Palms.
• Recommended budget is $2,000 to develop
and sponsor this 3-part summer event series.
Page 73 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Page 74 of 79
Inland Empire Digital Billboard Opportunities
Pricing per 4-week billing period, except for flight gaps.
For consideration for a May-July campaign.
I-10 I-215
1 Rialto $2,000 4 San Bernardino $2,000
2/5 Fontana $2,500 -$3,000 8 Perris $2,500
10/3 Ontario $4,500 - $6,500
Ontario Airport SR-91
11 Terminal 2 $700 7 Riverside $3,500
12 Terminal 4 $700 9 Corona $3,000
2 Week Flight Gaps
SR-60
13 I-215 San Bernardino $800
6 Moreno Valley $3,000
14 I-10 Fontana $800
15 I-15 Corona $800
Page 75 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Page 76 of 79
Content Planning for Video Production
October, November, December (Q1) April, May, June (Q3)
Full video features: Full video features:
• Amboy Crater, Mojave Trails National Monument • Joshua Tree 55 Community Cycling Event (April)
• Cadiz Dunes, Mojave Trails National Monument • Introducing the new Joshua Tree National Visitor &
Cultural Center (June)
• Desert Training Center, Mojave Trails National
Monument Evergreen content:
• Series of short video clips to support visitor safety guide
January, February, March (Q2) for Visit29.org to be published and shared ahead of
Full video features: summer season
• Mojave Trails anniversary video July, August, September (Q4)
• Project Phoenix Grand Opening / Party Full video features:
at the Plaza(March) • Night Sky Festival (September)
Evergreen & special projects: Evergreen content:
• Animated promo graphics for Party at • Culinary & scenic drone footage to enhance key landing
Page 77 of 79
the Plaza event pages of Visit29.org
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Page 78 of 79
Visit 29 Palms Presence at Project Phoenix
Continued discussion Topics:
• Direction from TBID Advisory board on 1/20 to
continue operations of the 29 Palms Visitor
Center until the new Joshua Tree National Park
Visitor and Cultural Center opens (May-June)
• Future considerations can still be made for Visit
29 Palms to invest in outdoor kiosk, mobile
visitor center, customized Airstream trailer, or
pre-fab structure such as the Alpod.
• City of 29 Palms targeting May to move staff
into new office space at the Community
Center, potentially to include TBID Director.
Page 79 of 79
Visit 29 Palms Tourism Business Improvement District Meeting: February 24, 2022.
Get email alerts for Twentynine Palms
A daily email when new agendas and minutes are posted.