Twentynine Palms Tourism Business Improvement District - Special Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, January 20, 2022 SPECIAL SESSION AGENDA 3:30 P. M. Please register for the TBID Special Meeting on January 20, 2022 3:30 PM at: https://attendee.gotowebinar.com/register/3951149330997070348 After registering, you will receive a confirmation email containing information about joining the webinar. CLOSED SESSION AGENDA A “Closed” Session of the Twentynine Palms Tourism Business Improvement District (TBID) may be held in accordance with state law which may include, but is not limited to, the following types of items: personnel matters, labor negotiations, security matters, providing instructions to real property negotiators and conference with legal counsel regarding pending litigation. The Closed Session will be held Virtually. Any public comment on Closed Session items will be taken before the Closed Session. Any required announcements or discussion of Closed Session items or actions following the Closed Session will be made virtually during the Special Meeting of the TBID 1. Closed Session Pursuant to Government Code §54957 - Public Employees Performance Evaluation, Marketing Director. CALL TO ORDER Pledge of Allegiance. Roll Call. CHANGES TO AGENDA PRESENTATIONS BUSINESS PUBLIC COMMENTS Page 1 of 49 DISCUSSION AND POTENTIAL ACTION ITEMS 1. 29 Palms Downtown Business Association Event Sponsorship Proposal 3 - 30 DBA Event Sponsor Request 2. Joshua Tree 55 Event Sponsorship Proposal 31 - 36 2022 Joshua Tree 55 Event Sponsorship 3. Box of Kittens Video Production Updated Proposal 37 - 42 Visit 29 Palms - Box of Kittens - 2022 Proposal 4. Blogger/Influencer Proposal 43 California Through My Lens 29 Palms Proposal 5. Project Phoenix Outdoor Display 45 - 49 Visit 29 Palms Outdoor Opportunities for Project Phoenix BOARDMEMBER COMMENTS DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367- 4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:30 p.m., January 19, 2022. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 49  Rediscover 29 Page 3 of 49 Page 4 of 49  Twentynine Palms Downtown Business Association (DBA) Board of Directors Twentynine Palms Downtown Business Association (DBA) Board of Directors Rediscover 29 President: Secretary: Treasurers: Vice President: Anita M. Petke, Michael Usher, Stephen Przybylowski, Chelsea Evans, The Lobby by Desert Grnd Sqrl White Label Vinyl Hi-Desert Daydream Beacon Treasurers: Members at Large: Members at Large: Valued Board Members Danielle Stumbo, Desiree Moreno, Andrew Evans, Melisa Tennies, Donalue Clothing Donalue Clothing Hi-Desert Daydream Hi-Desert Daydream Co. Co. Valued Board Members Valued Board Members Valued Board Members Eric Menendez, Paul Bribiesca, Blanca Bribiesca, The Lobby by Desert Habitat Habitat Beacon Page 5 of 49  About Us Downtown Business Association (DBA) of Twentynine Palms is a membership organization that represents businesses in the downtown area. We foster a thriving downtown economy based on cooperation, between local businesses, governmental agencies, and the residential community. We are committed to achieving pragmatic growth and lasting opportunity. ____________________________ Rediscover 29 Page 6 of 49  OUR MISSION TWENTYNINE PALMS DOWNTOWN BUSINESS ASSOCIATION IS A MEMBERSHIP ORGANIZATION OF LIKE-MINDED BUSINESS OWNERS AND SUPPORTERS WHO HAVE A CONCENTRATED VISION AND WORK COLLABORATIVELY TO MAKE DOWNTOWN TWENTYNINE PALMS A BEAUTIFUL, SAFE, VIABLE AND PROFITABLE LOCATION FOR THE COMMUNITY TO SHOP, DINE AND ATTEND SPONSORED EVENTS. WE ENCOURAGE ECONOMIC GROWTH AND SUCCESS WHILE SUPPORTING FELLOW MEMBERS THROUGH PEER REFERRALS, SHARED IDEAS, AND BEST PRACTICES RESULTING IN COMMUNITY AWARENESS AND PROFESSIONAL DEVELOPMENT TO MAKE OUR DOWNTOWN A BETTER PLACE. Page 7 of 49  Rediscover 29 Page 8 of 49  EVENTS Rediscover 29 2022 Page 9 of 49  SIDEWALK STROLL Rediscover 29 Page 10 of 49  Every other Saturday Downtown 29 Palms From 11AM to 4PM Vendor Booths Page 11 of 49   This is a great way for visitors, passthroughs, and our local community to stop and Rediscover 29 and enjoy our downtown.  This offers a fun way to come outside and connect with our community.  People appreciate the small-town vibe and friendly faces at our shops and restaurants and are eager to support local businesses and nonprofit organizations, the fabric of Page 12 of 49 this amazing town.  Seeking financial support to host two events ASK to encourage visitors, passthroughs, and our local community to Rediscover 29. Page 13 of 49  PROJECT PHOENIX GROUNDBREAKING CONCERT Rediscover 29 Page 14 of 49  Saturday – March Freedom Way Plaza / Downtown 29 Palms From 3PM to 8PM Vendor Booths Live Music / Bands Page 15 of 49  29 PALMS BEER FESTIVAL Rediscover 29 Page 16 of 49  Saturday - May Freedom Way Plaza / Downtown 29 Palms From 2PM to 10PM Vendor Booths Food Trucks Beer Garden Live Music / Bands Silent Disco Page 17 of 49 Page 18 of 49 Page 19 of 49 Page 20 of 49 Page 21 of 49 Page 22 of 49  Rediscover 29 – Proposed Project Phoenix Groundbreaking Event March May 29 Palms Beer Festival Page 23 of 49  The DBA proposes to host various events FUTURE throughout the year at the Freedom Way Plaza. Page 24 of 49  REDISCOVER 29 – PROPOSED EVENT SCHEDULE JAN THRU JUN Project Phoenix Groundbreaking Hi-Desert Desert Desert 29 Palms Sidewalk Fashion Hi-Desert Outdoor Pride Celtic Stroll Show Art Festival Weekend Festival Movie Night Every other January February March March April April May May May June June Saturday Science Fair Morongo Basin Morongo 29 Palms Morongo Morongo Basin & STEM Business Basin Bird Beer Basin Career International Expo Networking Event Festival Festival Expo Food Festival Page 25 of 49  REDISCOVER 29 – PROPOSED EVENTS JUL THRU DEC Morongo Morongo Basin Basin Motor Show Health & Holiday Craft Gaming 29 Palms Haunted Wellness Fair & Holiday Expo Octoberfest House Festival Giveaway August September October October October October November November December December Tattoo Expo & Rocky Haunt the Desert Lights New Year’s Bike Weekend Horror Block Festival Eve Picture Masquerade Show Canned Party Food War Shop Small Saturday Page 26 of 49  Find Us Online Follow us on Facebook, Twitter, YouTube and Instagram! THANK YOU! @DBA29Palms Website: www.rediscover29.com Email: DBA29Palms@gmail.com Page 27 of 49 Date: January 19, 2022 Michael Usher President Twentynine Palms Downtown Business Association PO Box 1253 Twentynine Palms, CA 92277 Dear TBID Board Members, The Downtown Business Association (DBA) of Twentynine Palms is a membership organization that represents businesses in the downtown area. We foster a thriving downtown economy based on cooperation, between local businesses, governmental agencies, and the residential community. We are committed to achieving pragmatic growth and lasting opportunity. Twentynine Palms DBA is formulated by like-minded business owners and supporters who have a concentrated vision and work collaboratively to make Downtown Twentynine Palms a beautiful, safe, viable and profitable location for the community to shop, dine and attend sponsored events. We encourage economic growth and success while supporting fellow members through peer referrals, shared ideas, and best practices resulting in community awareness and professional development to make our downtown a better place. We look forward to working with the City of Twentynine Palms. If you have questions on this proposal, feel free to contact me at your convenience by email at grnd.sqrl.taphouse@gmail.com or by phone at (800) 760-1275. We will be in touch to arrange a follow-up conversation on the proposal. Thank you for your consideration. Michael Usher DBA President & Owner of Grnd Sqrl PO Box 1253, Twentynine Palms, CA 92277 • DBA29Palms@gmail.com • info@rediscover29.com • ww.residcover29.com Page 28 of 49 DBA EVENT INFORMATION The following table details the pricing for delivery of the event services outlined in this proposal. Project Phoenix Groundbreaking Event - Category #1 (5 Hrs.) Price Band #1 $600.00 Band #2 $600.00 Main Band #3 $3,000 Facilities $1,500.00 Silent Disco $2,550.00 Equipment Rental $2,000.00 Audio Video Tech $600.00 Setup and Cleanup Crew $500.00 Marketing $1,200.00 Total Services Category #1 Costs $12,550.00 Beer Festival Event – Category #2 (8 Hrs.) Price Band #1 $600.00 Band #2 $600.00 Main Band #3 $1,000.00 Facilities $1,500.00 Equipment Rental $2,000.00 Audio Video Tech $600.00 Setup and Cleanup Crew $500.00 Marketing $1,200.00 Total Services Category #2 Costs $8,000.00 Total $20,550.00 Disclaimer: The prices listed in the preceding table are an estimate for the services discussed. The summary is not a warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before a contract agreement is executed. Total funding request: $20,550.00 PO Box 1253, Twentynine Palms, CA 92277 • DBA29Palms@gmail.com • info@rediscover29.com • ww.residcover29.com Page 29 of 49 SPONSORSHIP PROPOSAL DBA would like to invite Visit 29 Palms to partner as an event sponsor of the following events at the Project Phoenix site: EVENT NAME DATE TIMES Project Phoenix Groundbreaking Concert Saturday, March 12th 3pm - 8pm Beer Festival Friday & Saturday, May 13th & 14th 2pm - 8pm All above mentioned events are weather permitting and subject to change. The DBA is pleased to submit this event proposal to the Twentynine Palms Tourism Business Improvement District (TBID) for services to support the City of Twentynine Palms’ vision and efforts to promote our community, increase tourism, and enhance community presence. We are confident that the DBA can meet the challenges ahead and stand ready to partner with the City in delivering effective events to encourage those traveling through our city to stop and rediscover 29 and all that has to offer. The following funding request is for the delivery of the events outlined above in this proposal. Total funding request: $20,550.00 The benefits to TBID include: ● Visit 29 logo and website link will be on the Rediscover 29 website ● Visit 29 logo and website link will be on all above mentioned events as a sponsor. ● Visit 29 logos on all promotional and campaign materials. ● Two complimentary Beer Festival Party tickets that 29 Palms can use for a creative marketing promotion for tourism. If accepted, please return this signed agreement By Visit 29 Palms: ______________________________ ____________________ (Signature) (Date) ______________________________ ____________________ (Print Name) (Title) By DBA of 29 Palms: ______________________________ _____________________ (Signature) (Date) ______________________________ _____________________ (Print Name) (Title) PO Box 1253, Twentynine Palms, CA 92277 • DBA29Palms@gmail.com • info@rediscover29.com • ww.residcover29.com Page 30 of 49  CITY OFFICES: COUNCILMEMBERS 6136 ADOBE ROAD Karmolette O’Gilvie, Mayor TWENTYNINE PALMS, CA 92277 McArthur Wright, Mayor Pro Tem (760) 367-6799 Steven Bilderain Fax (760)367-4890 Joel Klink www.29palms.org Daniel L Mintz, Sr. CITY MANAGER Frank J. Luckino, MPA January 14, 2022 RE: 2022 JT55 Community Cycling Event Dear Breanne, Thank you for the opportunity to work with Visit 29 Palms. We would like the board members to consider sponsorship of the 2022 Joshua Tree 55 Community Cycling Event. $750 Sponsorship - Joshua Tree 55 Bike Ride – Saturday, April 30, 2022 Benefits - Name/Logo on Sponsor Banner, Poster, Print & Social Media Advertisements, Event T-Shirt, Sag Stop & Banner, 1 Vendor Space, 3 JT55 Bike Ride Entries (ride only t-shirt & lunch not included) Please feel free to contact me should you have any question. Thank you again and we look forward to working with Visit 29 Palms! Respectfully, Christina Benton Community Events Coordinator City of Twentynine Palms Page 31 of 49  The City of Twentynine Palms, CA | Marine Corps Air Ground Combat Center | Joshua Tree National Park Saturday, April 30th, 2022 Knott’s Sky Park, Twentynine Palms, CA January 14, 2022 Dear Prospective Joshua Tree 55 Bike Ride Sponsor: The City of Twentynine Palms 5th Annual Joshua Tree 55 Bike Ride is scheduled for Saturday, April 30, 2022. In 2019 we were amazed by the astounding growth in ridership and this year will be no different! Joshua Tree National Park has increased our Temporary Use Permit to 400 participants, and they will be coming from throughout California and beyond, many for the very first time. The JT55 is currently the only organized sporting event happening in Joshua Tree National Park. To say the JT55 is a unique experience would be an understatement. This is an invitation for you to participate as a sponsor for this exciting event. Promotional Power of Joshua Tree 55 Bike Ride 2022 *Deadline for sponsors to be included in all the following promotional opportunities is Wednesday, March 23, 2022 @ 6:00 pm • Your Logo included on poster & Flyers distributed throughout Southern California • Your Business Name featured on 2022 Joshua Tree 55 Bike Ride T-Shirt • Your logo on banners displayed throughout Twentynine Palms • Sag Stop & Banner with Only your Business Name/Logo All Sponsorship Levels *Deadline for sponsors to be included in all the following promotional opportunities is Wednesday, March 30, 2022 @ 6:00 pm • You will have the opportunity to include your brochure, flyer or promotional item in the Swag Bag distributed at event check-in • Your sponsorship will include a hyperlink from our website, www.29palms.org, to your website. • Your logo on the Joshua Tree 55 Facebook page with hyperlink Page 32 of 49  Sponsorship Agreement (Please Print) Name of Business or Individual: _________________________________________________________________ Point of Contact: ____________________________________________________________________________ Mailing Address: _____________________________________________________________________________ Email Address: _______________________________________________________________________________ Telephone: ________________________________________ Cell ___________________________________ $250 Sponsorship Package Includes - Business Name/Logo on Sponsor Banner* - Business Name on Event T-Shirt* - 1 JT55 Bike Ride Entry - Business Name/or Logo on Event Poster* - Business Name/or Logo Included in Media/Social Media* Press Releases $500 Sponsorship Package Includes - Business Name/Logo on Sponsor Banner* - Business Name on Event T-Shirt* - 2 JT55 Bike Ride Entries - 1 10’x10’ Vendor Space (must complete vendor application) - Business Name/or Logo on Event Poster* - Business Name/or Logo Included in Media/Social Media* Press Releases $750 Sponsorship Package Includes - Business Name/Logo on Sponsor Banner* - Business Name on Event T-Shirt* - 3 JT55 Bike Ride Entries - 1 10’x10’ Vendor Space (must complete vendor application) - Sag Stop & Banner with only your Business Name/Logo* - Business Name/or Logo on Event Poster* - Business Name/ or Logo included in Media/Social Media* Press Releases *Deadline for Business Name to be featured on Event T-Shirt & Logo on Poster is March 23, 2022 @ 6pm *Please submit your logo electronically (High Resolution JPEG 300 DPI, Illustrator, Vector File) Make Checks Payable to the City of Twentynine Palms Please submit your applications to: City of Twentynine Palms 6136 Adobe Rd. Twentynine Palms, CA 92277 Email to: cbenton@29palms.org Fax to: 760 367 5679 For any additional questions please call Parks & Recreation 760 367 7562 rev.01042022cb Page 33 of 49  The City of Twentynine Palms, CA | Marine Corps Air Ground Combat Center | Joshua Tree National Park Saturday April 30th, 2022 9:00 a.m. – 1:00 p.m. Knott’s Sky Park 6701 El Sol Ave, Twentynine Palms, CA Vendor Application 2022 Vendor Spaces: Standard Size: 10'x10' Price: Free* *Donation of prize for raffle would be appreciated Complete attached Vendor Application and Return to: Mail to: City of Twentynine Palms or Email to: cbenton@29palms.org 6136 Adobe Road Twentynine Palms, CA 92277 Limited vendor spaces are available. Completed documents are required for consideration. Applications will be considered in the order they are received. Deadline to submit Vendor Booth Application is Friday, April 1, 2022, 6pm. The on-site Grounds Manager will determine your specific booth location. Vendor check-in opens at 6:30am. All vendors must be set up by 8:00am. The event will run 9:00am – 1pm. Questions, please contact Christina Benton (760) 367-7562 ext. 1025 or cbenton@29palms.org Vendor Document Requirements Health Certificates: All food booths are required to have a Health Certificate from San Bernardino County. To obtain one, contact: San Bernardino County Department of Environmental Health Services 385 North Arrowhead Avenue San Bernardino, CA 92415 (909) 387 0214 All booths will be inspected by a San Bernardino County Health Department Official Sellers Permit: All vendors are required to have a Sellers Permit from the State of California. To obtain one, contact: State of California Board of Equalization 3737 Main Street, Suite 1000 Riverside, CA 92501-3394 (909) 680-6400 All booths will be inspected by a State of California Board of Equalization representative. Page 1 of 3 Page 34 of 49  Page 2 of 3 Joshua Tree 55 / Earth Day Expo Vendor Application Insurance: All vendors must provide proof of BUSINESS Liability insurance plus Release & Waiver of Liability and Hold Harmless & Indemnification agreement naming the City of Twentynine Palms. Attach insurance documentations to your application. Vendor Regulations: 1. All food booths must: a. Cover the ground and have a fireproof canopy, fire extinguisher, and No Smoking Signage b. Have a source of light & food warming i.e., stove, BBQ, lanterns) c. Have a source to keep food cold [i.e., ice chest, refrigerator). d. Three compartment sinks in compliance with health codes. e. Use serving utensils and plastic gloves, per San Bernardino Health Department f. Provide napkins, paper plates and plastic eating utensils 2. Washing of vehicles, trailers or motor homes is NOT allowed on park grounds. 3. All trash must be disposed of in the large dumpsters provided. DO NOT fill smaller trash receptacles intended for attendees. 4. All vendors park at their own risk. A limited number of vehicles needed for loading and unloading of merchandise may park near vendor spaces. Please limit the loading and unloading of merchandise to non- operational hours. DO NOT DRIVE THROUGH THE MIDWAY DURING EVENT HOURS! 5. Booths must be clean and neat at all times. Extra supplies and equipment must be stored OUT OF SIGHT. Joshua Tree 55 / Earth Day Expo VENDOR BOOTH APPLICATION Please Print Name of Individual/Organization: _____________________________________________________________ Mailing Address: ___________________________________________________________________________ City: _____________________________________ State: _____________ Zip Code: _________________ Email: _______________________________________________ Cell Phone: _________________________ Items to be Sold: __________________________________________________________________________________________ ie., food type, jewelry, hats, toys, etc. Size of Booth: 10’x10” Is a power source needed? YES / NO What amperage? 110 / 220 ***Utilities (water & power) are extremely limited*** Page 35 of 49  Page 3 of 3 Joshua Tree 55 / Earth Day Expo Vendor Application Insurance Carrier: ___________________________________ Policy Number: _________________________ Seller’s Permit Number: ___________________________________________ Health Permit Number: ___________________________________________ I/We agree to hold harmless the City of Twentynine Palms, and the Twentynine Palms Recreation Department, their officers, employees, representatives, and agents harmless from and against any and all damage, injury, loss, liability, cost, legal expense, fines penalties, surcharges and/or other expenses of any nature whatsoever arising from or related to said activity including party's acts and/or omissions and/or the acts and/or omission of said party's officers, employees, contractors, assignees, representatives or agents. __________________________________________ _____________________________________ Printed Name Signature Date Initial Receipt of: ______________________ _____________________ _____________________ Seller's Permit Health Permit Insurance Policy Notes: ____________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Rev. 01042022cb Page 36 of 49  + B OX O F K I T T E N S January 18, 2022 Page 37 of 49  Objective Box of Kittens will assist in curating evergreen digital content, both video and stills, for Visit 29 Palms. Content will be structured for placement on DMO website and social channels (Instagram, Facebook, YouTube) and be sized accordingly for best practices. Production team will create content that will both assist the DMO in establishing a cohesive style to fit the brand and incorporate visual storytelling elements which will enable the marketing organization to promote partners and stretch its digital campaigns further. January 18, 2022 Page 38 of 49  Adventure Itinerary Video Package Each segment package includes the following: 1. Itinerary video will cover multiple locations as part of a road trip or general destination experience and will be produced to mirror a full written itinerary which would be created by DMO and live on DMO website. 2. Three still photos/landscape/square 3. Three still photos for Insta Story/vertical 4. GFX custom logo for series title 5. GFX locations 6. GFX informational tidbits 7. Music Included with Production Creative Concept Shoot set-up Copy writing if necessary Cameras and necessary equipment Drone GoPro Lighting Edits (3 notes passes per segment) Music License Color Correction Sound Design Graphics Standard Graphics Motion Completed segments delivered via digital files Photos organized and shared via Dropbox January 18, 2022 Page 39 of 49  Monthly Retainer Contract $4,000 Term: February - September 2022 Film permit fees to be paid by Visit 29 Palms. Any location shoots that require talent/models and subsequent hiring/coordination/ wardrobe/hair & makeup, set styling etc. can be facilitated by Box of Kittens, but will fall outside the scope of this production contract. Any additional work outside the scope of the monthly retainer would be quoted separately. We look forward to working with you to bring your vision to life! January 18, 2022 Page 40 of 49  Additional Packages $2,000 Below packages may be added to monthly retainer as needed. Business Feature Video Package Evergreen Digital Content Package (without talent) 1. 1:00 - 1:30 second business feature video (Website, FB, 1. Location/subject list to be provided by DMO Instagram grid, YouTube) Each video segment will feature one This social first content will be collected once per month business selected by DMO and be told via first person interview and serve to populate social channels or punctuate 2. Three still photos/landscape/square DMO campaigns. Each month Box of Kittens will provide a 3. Three still photos for Insta Story/vertical collection of assets. 4. GFX custom logo for series title 2. 15 Stills 5. GFX locations 3. 10 Short video clips 6. Music 4. 3 Drone Scenic Included with Production Creative Concept Shoot set-up Copy writing if necessary Cameras and necessary equipment Drone GoPro Lighting Edits (3 notes passes per segment) Music License Color Correction Sound Design Graphics Standard Graphics Motion Completed segments delivered via digital files Photos organized and shared via Dropbox January 18, 2022 Page 41 of 49  About the Box of Kittens Anndee Laskoe is an award winning journalist with a degree from the Annenberg School of Communications at the University of Southern California. She spent 16 years in television news, both in front of and behind the camera, anchoring, reporting, editing, and producing countless segments on a broad range of topics. She worked for a few years doing public relations for the Cabazon Band of Mission Indians and their many enterprises, and spent the last several years as a director of brand content for a tourism bureau, where she created, produced, wrote, directed, and oversaw the majority of digital, social, and broadcast content for the brand. Ian Hughes is an artist, and creative generalist with decades of experience shooting, editing, coloring, and doing graphic and sound design for a multitude of commercial and digital projects. He spent 13 years in media production in San Diego and the Coachella Valley, where he honed his technical skills. He has worked on a wide range of municipal video projects and has proven to be a trusted resource in building quality creative content for brands. Together Anndee and Ian run Box of Kittens, a boutique production house, based in the Coachella Valley, where they both grew up. They have won two Emmy Awards, earned four additional Emmy nominations and countless local and regional Ad Federation Awards for their video projects. January 18, 2022 Page 42 of 49 California Through My Lens, LLC 5198 Arlington Ave #937 Riverside, CA 92504 Josh@CaliforniaThroughMyLens.com CaliforniaThroughMyLens.com 29 PALMS PROPOSAL Goals - To raise awareness for 29 Palms and its proximity to Joshua Tree National Park for weekend getaways and encourage visitors to stay in 29 Palms while visiting the park. Deliverables: ■ 1 Video (48 hours in Joshua Tree National Park with Toddlers) - The video will focus on visiting Joshua Tree with a family and the home base being 29 Palms. It will show the hotel, food, etc that we visit in the city before going into the park and on the way back out after exploring. Posted to California Through My Lens YouTube Channel (207k subscribers) ■ 1 Instagram post (carousel) with photos from Joshua Tree and 29 Palms ■ 5-10 Instagram stories showcasing stops on the trip ■ Updates to the Joshua Tree National Park Guide on CaliforniaThroughMyLens.com to include 29 Palms restaurants visited and the hotel stayed at during the trip Cost: $2,500 Timeframe for posts: Late February / Early March Page 43 of 49 Page 44 of 49  Visit 29 Palms Presence at Project Phoenix Discussion Topics: • Discuss display, branding, and visitor touch- point possibilities for outdoor space • Consider outdoor kiosk, mobile visitor center, customized Airstream trailer, and Alpod • Discuss future operations and closure of current 29 Palms Visitor Center • Discuss office placement of TBID staff Page 45 of 49 Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.  Visit 29 Palms Presence at Project Phoenix Outdoor Kiosk • As a permanent fixture at the Project Phoenix site, visitors have 24/7 access to city visitor resources including information on local lodging, restaurants, attractions, upcoming events, and more. • Customizable software can include 3D wayfinding, QR codes, SMS interaction. • Investment requires one-time purchase of kiosk unit plus annual software and support subscriptions. • Budget range: $30,000 - $40,000 Page 46 of 49 Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.  Visit 29 Palms Presence at Project Phoenix Alpod • The Alpod is a new twist on the modular, factory-build home. It is built 100 percent inside a factory, delivered to the site, and attached to traditional utilities. Its heavy- gauge steel rib structure is clad in thick honeycombed anodized aluminum panels. • Likely not available until 2023 due to supply chain issues and high demand • Budget range: $65,000 - $100,000 Page 47 of 49 Alpod design samples from www.dosooz.com Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.  Visit 29 Palms Presence at Project Phoenix Mobile Visitor Center Vehicle • A traditional 15-passenger touring van could be branded and modified, serving as a mobile visitor center that in addition to being parked at the Project Phoenix site could be taken to special events in the region. • Setup could include accompanying pop- up tent, signage, brochure racks, etc. • Any vehicle purchased would be done under the city’s name and insurance policy, paid for with TBID funds. • Budget range: $45,000 - $60,000 Page 48 of 49 Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.  Visit 29 Palms Presence at Project Phoenix Airstream Travel Trailer • Whether new or vintage, a classic Airstream travel trailer offers unique branding and customization options. • In addition to being parked at the Project Phoenix site, the trailer could be towed to special events in the region but would require the additional coordination and access to truck. • Any trailer purchased would be done under the city’s name and insurance policy, paid for with TBID funds. • Budget range: $60,000 - $100,000+ Page 49 of 49 Visit 29 Palms Tourism Business Improvement District Meeting: January 20, 2022.