Finance Committee
Regular MeetingVerona, WI · December 16, 2019
Minutes
City of Verona
Finance Committee
City Hall – 111 Lincoln Street
Verona, WI 53593-1520
MINUTES
FINANCE COMMITTEE
DECEMBER 16, 2019
The meeting was called to order by Alder Kate Cronin at 6:15 p.m. in Conference Room D110
Roll Call: Alder Kate Cronin and Alder Christine Posey were present. Chairperson Chad Kemp
was excused.
Also present: Mayor Luke Diaz; City Administrator Adam Sayre; Finance Director Brian
Lamers; Economic Development Manager Dayna Sarver; Wisconsin Women’s Business
Initiative Corporation (WWBIC) guests Andrea Hughes and An Nguyen.
Public Comment: None
Discussion and Possible Action regarding approval of November 18, 2019 Finance Committee
minutes: Motion was made by Posey, seconded by Cronin to approve the November 18, 2019
Finance Committee minutes with changing item 8 from the wording of “confronted” to
“contacted”. Motion carried 2-0.
Discussion and Possible Action regarding other possible usage of the Revolving Fund Loan
Balance: Economic Development Manager Dayna Sarver explained that the City’s economic
revolving fund was started with $250,000 from the sale of city property then an additional
$500,000 with the closure of TID 7. The current fund balance is approximately $759,000. Since
the fund started there have been three loans, so it is not being used as frequently as perhaps it
was intended. Some of the issues may be that it is not addressing business development needs
for unsecured working capital, the interest rates and loan fees aren’t attractive enough to
compensate the low vacancy-high rent environment, and potential clients don’t want to share
sensitive information with a government agency. Sarver stated that one option for the future of
the funds is for the Verona Economic Development Commission (VEDC) and the Community
Development Authority (CDA) to consolidate. The CDA has the authority to undertake real
estate development projects, but does not have the funds. Future vacant CDA positions could be
filled by eligible former VEDC members. Another option could be to divide a portion of the
funds between the CDA and the VEDC with a possible split of VEDC at 66% and the CDA at
34% that way real estate projects could still be funded as well as business development
assistance. Sarver explained that currently the VEDC issues the check and there is no follow up
support offered to the business such as mentorship or assistance to help the business be
successful. By contracting with a third party, the clients concerns about divulging sensitive
information can be mitigated. A third party option is WWBIC which is a non-profit entity with
50 staff members and over 200 volunteers. In 2018, they assisted 1,400 businesses and the
average loan size was $21,000. Sarver also stated that Kiva is another optional business
www.ci.verona.wi.us
development tool that provides 0% interest crowdfunded capital to local small businesses loans
that can be up to $10,000. Sarver stated that performance metrics could be required of the
business development assistance. Program adjustments could be evaluated after the program has
reached a stabilized year. Andrea Hughes and An Nguyen from the WWBIC talked to the
Committee about the business services they provide and their working relationship with Kiva.
WWBIC vets businesses and provides an endorsement of applicants in the Kiva program.
Applicants with the WWBIC endorsement have a higher repayment rate. If the Kiva loan
application cannot reach the funding goal they will not receive the funding. If the City were to
partner with Kiva to provide matching funds for Kiva applicants, thereby improving the
likelihood of them receiving the loan, then the City’s contribution would be recognized by the
City logo. Sayre asked about the cost of the program and stated that once the funds are gone out
of this fund there is a chance it may not be funded again. Hughes and Nguyen explained once the
City made the decision on the goals of the funds and the level of loan administration, reporting,
and business assistance they could determine the cost at that time. Costs could be structured on a
per loan basis. Sarver asked the Committee if the goals would be moving forward for the fund
would be for business development, real estate development or both. Cronin asked if
consolidating the CDA and VEDC or dividing the funds were the only two options. Cronin
would like to see a housing rehabilitation program or housing assistance program developed.
Sarver stated that the CDA would have the authority to develop a housing program and use the
funds for that purpose. Additional funds could also be added when TIDs close by extending
their life by a year, collecting the increment, and utilizing 75% of the funds for affordable
housing initiatives and 25% for improving the existing housing stock. Cronin stated that she was
in favor of splitting the funds as recommended. Posey asked Sayre and Lamers if changing the
underwriting criteria would impact the City’s credit rating. Lamers stated that it would not.
Posey stated that she would like to start by making changes to the underwriting criteria and that
she is not opposed to taking more risks to help viable businesses with the capitol they need. The
Committee decided to have this as a future agenda item.
Discussion and Possible Action regarding the City Investment Report for November 2019:
Lamers stated the investments continue to decrease as funding is diverted to major construction
projects that are currently happening.
Discussion and Possible Action regarding the Revenue and Expenditure Report for November
2019: Lamers stated there was really nothing at this point to be concerned about.
Discussion and Possible Action regarding the payment of bills:
Motion was made by Posey, seconded by Cronin to approve the payment of bills totaling
$743,504.14. Motion carried 2-0. Motion was made by Posey, seconded by Cronin to approve
the payment for the TIF 8 error of $1,076,254.78. Motion carried 2-0.
Adjournment: Motion was made by Posey, seconded by Cronin, to adjourn the Finance
Committee Meeting at 6:56 p.m. Motion carried 2-0.
Respectfully submitted,
Brian Lamers CPA
Finance Director
www.ci.verona.wi.us
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