Public Safety & Welfare Committee
Regular MeetingVerona, WI · May 12, 2025
Minutes
CITY OF VERONA
PUBLIC SAFETY COMMITTEE
MINUTES
May 12, 2025
Council Chambers
1. Call to Order: Phil Hoechst called the meeting to order at 6:30 p.m.
2. Roll Call: Spencer Harrison, Lachlann Swanson, and Phil Hoechst were present.
Also present: Police Chief Dave Dresser, Lt. Jermey Hatfield, and City Clerk Holly
Licht.
3. Public Comment: None
4. Approval of the minutes from the April 28, 2025, Public Safety and Welfare
Committee meeting
Motion by Harrison, seconded by Swanson to approve the minutes from the April 28,
2025 Public Safety and Welfare Committee Meeting. Motion carried 3-0.
5. Discussion and Possible Action Re: A Special Event Permit application and
Temporary Class “B” Fermented Malt Beverage and “Class B” Wine license from Le
Jordan, Verona Area Chamber of Commerce, for Hometown Days on Friday, June 6-
Sunday, June 8
Motion by Hoechst, seconded by Swanson to recommend that the Common
Council approve a Special Event Permit application and Temporary Class “B”
Fermented Malt Beverage and “Class B” Wine license from Le Jordan, Verona Area
Chamber of Commerce, for Hometown Days on Friday, June 6-Sunday, June 8.
Motion carried 3-0.
6. Discussion and Possible Action Re: Full-Service Retail Outlet for Hop Haus to
Operate at the Verona Little League Tournament Series on May 31, June 7, 14, 28,
July 12, and 26, 2025, at 601 E Verona Ave.
Motion by Harrison, seconded by Swanson to approve a Full-Service Retail Outlet
for Hop Haus to Operate at the Verona Little League Tournament Series on May 31,
June 7, 14, 28, July 12, and 26, 2025, at 601 E Verona Ave. Motion carried 2-0 with
Hoechst abstaining.
7. Adjournment: Motion by Hoechst, seconded by Harrison to adjourn at 6:38 p.m.
Motion carried 3-0.
Respectfully submitted,
Holly Licht, City Clerk
Agenda
CITY OF VERONA
111 Lincoln Street
Verona, WI 53593
(608) 845-6495
veronawi.gov
PUBLIC SAFETY & WELFARE COMMITTEE
AGENDA
DATE: MONDAY, MAY 12, 2025 TIME: 6:30 PM
LOCATION: COUNCIL CHAMBERS
VERONA CITY HALL
111 LINCOLN ST.
VERONA, WI 53593
1. Call to Order
2. Roll Call
3. Public Comment
4. Approval of the minutes from the April 28, 2025, Public Safety and Welfare
Committee meeting
5. Discussion and Possible Action Re: A Special Event Permit application and
Temporary Class “B” Fermented Malt Beverage and “Class B” Wine license from Le
Jordan, Verona Area Chamber of Commerce, for Hometown Days on Friday, June 6-
Sunday, June 8
6. Discussion and Possible Action Re: Full-Service Retail Outlet for Hop Haus to
Operate at the Verona Little League Tournament Series on May 31, June 7, 14, 28,
July 12, and 26, 2025, at 601 E Verona Ave.
7. Adjournment
Phil Hoechst, Chairperson
POSTED: May 9, 2025
Verona City Hall
Verona Public Library
Miller’s Market
All agendas are posted on the City’s website at: veronawi.gov
Notice is hereby given that a quorum of the members of the City Council or other standing
committees of the City Council may be present at the meeting of the Public Safety and Welfare
Committee to gather information about a subject over which they have decision-making
responsibility. The City Council and any other standing committees will not take formal action
at this meeting.
IF YOU NEED AN INTERPRETER, MATERIALS IN ALTERNATIVE FORMATS OR OTHER
ACCOMODATION TO ACCESS THE MEETING, PLEASE CONTACT THE CITY CLERK AT 608-845-6495
AT LEAST 48 HOURS PRECEDING THE MEETING. EVERY REASONABLE
CITY OF VERONA
PUBLIC SAFETY & WELFARE COMMITTEE
MINUTES
April 28, 2025
1. Call to Order: Hoechst called the meeting to order at 6:30 p.m.
2. Roll Call: Phil Hoechst, Spencer Harrison and Lachlann Swanson were present. Also
present: City Clerk Holly Licht, Sergeant Matt Lovell, Police Chief Dave Dresser, and
City Administrator Jamie Aulik.
3. Public Comment: None
4. Approval of the minutes from the April 14, 2025, Public Safety and Welfare
Committee meeting
Motion by Harrison, seconded by Hoechst to approve minutes from the Public
Safety and Welfare Committee meeting. Motion carried 3-0.
5. Discussion and Possible Action Re: Discussion and Possible Action Re: Application
for a Class "B" Fermented Malt Beverage and "Class B" Intoxicating Liquor License
from Honey Barrel, LLC d/b/a Honey Barrel, Matthew Heilman, Agent, located at 160
Keenan Ct., Suite 1
Motion by Hoechst, seconded by Harrison to approve the Application for a Class "B"
Fermented Malt Beverage and "Class B" Intoxicating Liquor License from Honey
Barrel, LLC d/b/a Honey Barrel, Matthew Heilman, Agent, located at 160 Keenan Ct.,
Suite 1. Motion carried 3-0.
6. Discussion and Possible Action Re: Service Retail Outlet for Hop Haus to Operate at
Everlight Solar, 1155 Ambition St, Suite 100, for the Chamber of Commerce Mega
Mixer on May 15, 2025
Motion by Harrison, seconded by Swanson to recommend that the Common
Council approve a Full-Service Retail Outlet for Hop Haus to Operate at Everlight
Solar, 1155 Ambition St, Suite 100, for the Chamber of Commerce Mega Mixer on
May 15, 2025. Motion carried 2-0 with Hoechst abstaining.
7. Discussion and Possible Action Re: Special Event Permit Application from
Annemarie Miller, The Sow’s Ear for Knit in Public Day on Saturday June 14, 2025
Motion by Hoechst, seconded by Swanson to approve a Special Event Permit
Application from Annemarie Miller, The Sow’s Ear for Knit in Public Day on Saturday
June 14, 2025, contingent upon receipt of insurance and final background check.
Motion carried 3-0.
8. Discussion and Possible Action Re: Special Event Permit Application from J. Garrett
Wilson, Race Day Events, LLC, for the Wisconsin Triterium Triathlon on Saturday
June 21, 2025
9.
Motion by Harrison, seconded by Swanson to approve a Special Event Permit
Application from J. Garrett Wilson, Race Day Events, LLC, for the Wisconsin
Triterium Triathlon on Saturday June 21, 2025, contingent upon final background
check. Motion carried 3-0.
10. Discussion and Possible Action Re: Special Event Permit Application from Hans
Paulson, Infinity Martial Arts, for the Kickathon on Saturday, July 26, 2025
Motion by Hoechst, seconded by Harrison to approve a Special Event Permit
Application from Hans Paulson, Infinity Martial Arts, for the Kickathon on Saturday,
July 26, 2025, contingent upon receipt of insurance. Motion carried 3-0.
11. Discussion and Possible Action Re: Outdoor Burning Ordinances
Harrison stated that some of the regulations are subjective. He likes the guidelines
and is in support of keeping some outdoor burning. Hoechst stated that there
should be some sort of dimensions. The committee agreed to be specific in the
ordinance that wood must be untreated and not pallets.
12. Adjournment: Motion by Harrison, seconded by Hoechst to adjourn at 6: 47 p.m.
Motion carried 3-0.
Respectfully submitted,
Holly Licht, City Clerk
PUBLIC SAFETY AND WELFARE COMMITTEE—May 12, 2025
5. Discussion and Possible Action Re: A Special Event Permit application and Temporary
Class “B” Fermented Malt Beverage and “Class B” Wine license from Le Jordan, Verona
Area Chamber of Commerce, for Hometown Days on Friday, June 6 - Sunday, June 8
Hometown Days will again be located at Festival Park located behind City Hall. The
general layout of the festival is generally consistent with previous years. Fireworks will
be held on Friday night. Other weekend activities include pony rides, a petting zoo, live
music, food stands, carnival rides, the Hometown Rumble car show, and the Hometown
Days parade.
The Temporary Class “B” Retailer’s License allows the Verona Area Chamber of
Commerce to sell beer and wine at the Hometown Days event. The beer tent will be
open Friday through Sunday. Last year the City approved extending the area where beer
could be consumed. There were no issues. This year, the Chamber is requesting that
consumption be allowed in the carnival area. Children 17 and under will be allowed in
the beer tent with a parent until 7:00 p.m. on Friday and Saturday nights, and until 5:30
p.m. on Sunday. A safe ride program will be provided. A licensed bartender will be on
site during all beer tent hours. Staff recommends approval.
Motion: Recommend that the Common Council approve a Special Event Permit
application and Temporary Class “B” Fermented Malt Beverage and “Class B” Wine
license from Le Jordan, Verona Area Chamber of Commerce, for Hometown Days on
Friday, June 6 - Sunday, June 8.
6. Discussion and Possible Action Re: Full-Service Retail Outlet for Hop Haus to Operate
at the Verona Little League Tournament Series on May 31, June 7, 14, 28, July 12, and
26, 2025 at 601 E Verona Ave.
Hop Haus is requesting a full-service retail outlet to serve alcoholic beverages at the
Verona Little League Tournament Series taking place on May 31, June 7, 14, 28, July 12,
and 26, 2025. This temporary outlet is allowed under their state-issued retail license.
The Department of Alcohol Beverages will provide final approval after the City signs off
on the outlet. This approval will be contingent upon approval by the Parks, Recreation &
Forestry Commission at their May 21st meeting.
Motion: Recommend that the Common Council approve a full-service retail outlet for
Hop Haus to operate at the Verona Little League Tournament Series on May 31, June 7,
14, 28, July 12, and 26, 2025 at 601 E Verona Ave, contingent upon approval by the
Parks, Recreation & Forestry Commission at their May 21st meeting.
Save Print Clear
Form Date
AB-105 Producer Full-Service Retail Sales Application 4/22/2025
Part A: Producer Information
1. Business Legal Name (individual name if sole proprietor)
Hop Haus Brewing Company, LLC.
2. Business Name or DBA 3. Agent Name
Philipp S. Hoechst
4. FEIN 5. Wisconsin Seller’s Permit Number
47-1889590 456-1028526614-02
6. Wisconsin Producer Permit Number 7. Producer Type
320-1028526614-10 ✔ Brewery Winery /LTXRU0DQXIDFWXUHU5HFWL¿HU
8. Contact Person’s First Name 9. Last Name 10. M.I.
Philipp Hoechst S
11. Contact Person’s Phone 12. Contact Person’s Email
608-720-8858 phil@hophausbrewing.com
Part B: Production Quantity
Note: Check appropriate quantity for permit held (see instructions). If you hold more than one producer permit, check the total aggregate
quantity produced for each type of permit. Enter the highest quantity produced in any of the last three calendar years.
Brewery 0DQXIDFWXUHU5HFWL¿HU Winery
Less than 250 barrels Less than 1,500 liters Less than 1,000 gallons
✔ 250 - 2,499 barrels 1,500 - 4,999 liters 1,000 - 4,999 gallons
2,500 - 7,499 barrels 5,000 - 34,999 liters 5,000 - 24,999 gallons
7,500 or more barrels 35,000 or more liters 25,000 or more gallons
Calendar year: 2024 Calendar year: Calendar year:
Quantity: 1,585 bbl Quantity: Quantity:
Complete only ONE of Part C, D or E.
Part C: Request for Full-Service Retail Sales at the Production Premises
1. Start Date 2. Production Premises Address
3. City 4. State 5. Zip Code
6. County 7. Governing Municipality City Town Village
of:
Part D: Request for Fixed Full-Service Retail Outlet
$UH\RXWUDQVIHUULQJRQH¿[HGIXOOVHUYLFHUHWDLORXWOHWWRDQHZORFDWLRQ". . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Yes No
,I\HVFRPSOHWHER[HVWKURXJK
2. Current Outlet Name
3. Current Outlet Premises Address
4. City 5. State 6. Zip Code
7. County 8. Governing Municipality City Town Village 9. Premises Phone Number
of:
Continued ĺ
AB-105 (N. 4-24) Wisconsin Department of Revenue
-1-
Part D: Request for Fixed Full-Service Retail Outlet (Cont.)
New Fixed Retail Outlet Information (complete boxes 10 through 23)
10. Start Date 11. New Outlet Name
12. New Outlet Premises Address
13. City 14. State 15. Zip Code
16. County 17. Governing Municipality City Town Village 18. Premises Phone Number
of:
19. Premises Description - Describe the building or buildings and any outside areas where alcohol beverages are produced, sold,
stored, or consumed, and related records are kept. Describe all rooms within the building, including living quarters. Authorized
alcohol beverage activities and storage of records may occur only on the premises described in this application. Attach a map or
diagram and additional sheets if necessary.
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Part E: Request for Unlimited Transfer Full-Service Retail Outlet
1. Name of Event (if applicable)
Verona Little League Tournament Series
2. Dates of Operation (attach a schedule, if necessary) 3. Hours of Operation
May 31. June 7,14,28. July 12&26 10am-8pm
4. Premises Address
601 East Verona Ave (Hometown USA Community Park)
5. City 6. State 7. Zip Code
Verona WI 53593
8. County 9. Governing Municipality ✔ City Town Village
Dane of: Verona
10. Organizer of Event (if not the named applicant) 11. Email and/or Phone Number for Organizer of Event
Verona Little League/Joe Zillmer 608-492-0202
12. Organizer Website 13. Event Website
https://www.veronalittleleague.org/pa
14. Premises Description - Describe the building or buildings and any outside areas where alcohol beverages are produced, sold,
stored, or consumed, and related records are kept. Describe all rooms within the building, including living quarters. Authorized
alcohol beverage activities and storage of records may occur only on the premises described in this application. Attach a map or
diagram and additional sheets if necessary.
Verona Little League (tournament teams), selling alcohol on Saturdays during their home
tournaments. Sales, and consumption would only be allowed on the 2nd level of the
complex structure. Bartenders will check IDs and have signage so drinks stay upstairs.
Would sell beer and High Noon vokda seltzers.
15. On-Site Contact (Last Name, First Name) 16. On-Site Contact Phone 17. On-Site Contact Email
Zillmer, Joe 608-492-0202
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AB-105 (N. 4-24) -2- Continued ĺ
Part F: Attestation
:KRPXVWVLJQWKLVDSSOLFDWLRQ"
• sole proprietor • general partner of a partnership FRUSRUDWHRႈFHU • member of an LLC
READ CAREFULLY BEFORE SIGNING:
I understand and agree to the following:
• I will not operate this location outside of the dates and times approved by the municipality and Division of Alcohol Beverages.
• I will operate this location according to municipal ordinance and restrictions imposed as a condition of receiving this authorization.
• I will purchase alcohol beverages I do not produce from an authorized source, such as a Wisconsin-permitted wholesaler.
• I will operate this location according to Wisconsin law and administrative regulation including but not limited to: underage restrictions, closing
hours, licensed operators, and record keeping requirements.
Further, under penalty of law, I have answered each of the above questions completely and truthfully. I agree that I am acting solely on behalf of
the applicant business and not on behalf of any other individual or entity seeking the authorization. Further, I agree that the rights and responsibili-
ties conferred by the authorization, if granted, will not be assigned to another individual or entity. I understand that lack of access to any portion
of a premises during inspection will be deemed a refusal to allow inspection. Such refusal is a misdemeanor and grounds for revocation of this
authorization. I understand that any authorization issued contrary to Wis. Stats. Chapter 125 shall be void under penalty of Wisconsin law. I further
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knowingly provides materially false information on this application may be required to forfeit not more than $1,000 if convicted.
Signature Date
4/22/2025
Last Name First Name M.I.
Hoechst Philipp S
Title Email Phone
member phil@hophausbrewing.com 608-720-8858
Part G: For Municipal Use Only (Complete if Requesting Authorization in Part D or E)
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3. Describe municipal restrictions indicated in questions 1 or 2 above.
/DVW1DPHRI0XQLFLSDO2ႈFLDO 5. First Name 6. M.I.
6LJQDWXUHRI0XQLFLSDO2ႈFLDO 8. Date
9. Date Application was Filed with Clerk 10. Date Full-Service Retail Outlet Approved by Governing Body
AB-105 (N. 4-24) -3-
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