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Community Development Authority (CDA)

Regular Meeting

Waupun, WI · February 20, 2024

AgendaMinutes

Minutes

MINUTES CITY OF WAUPUN CDA COMMITTEE MEETING Waupun City Hall – 201 E. Main Street, Waupun WI Tuesday, February 20, 2024 at 7:45 AM Meeting called to order at 7:45 a.m. by Chairperson Mayor Rohn Bishop. Roll Call taken. Present are Mayor Bishop, Gary DeJager, Sue Vandeberg, Derek Drews, Jill Vanderkin and Bobbi Jo Kunz, Cassandra VerHage. Also present Administrator Schlieve, Assistant Administrator Langenfeld (online), Emily Englehardt, members of Leadership Fond du Lac County (Andrew Hayes, Andrea Pierce, Casey Koehler, Sadie Madigan, and Julie Dahlinger), Lauren Tillema, and Jason Whitford (online). Motion Kunz, second DeJager to approve CDA Minutes from January 16, 2024. Carried unanimously. Schlieve notes that there was an error in the originally approved minutes that indicated that the Advanced College of Cosmetology was approved for a $2,000 grant. The correct amount should be $4,787.07 and the minutes are revised to reflect this. Motion Vanderkin, second Vandeberg to approved revised minutes from November 21, 2023. Carried unanimously. Motion DeJager, second VerHage to approve CDA Financials for January 2024 as presented. Carried unanimously. Members of Leadership Fond du Lac are present along with the owners of Stone & Suede. They have worked to design a mural for the east wall of Stone & Suede. By ordinance the CDA is required to review and approve any mural design installed in the downtown. Mural design is an approximate 20’ x 10’ and will be placed on the northeast corner with Main St visibility. The goals of the project are to beautify the new food truck alley, showcase a local artist and promote cultural enrichment in the district, and to create community engagement by creating a destination photo opportunity in the city. The design is an arched floral design that will include #discoverwaupun. The group is fundraising for the mural installation and is only seeking design approval from the city. Motion DeJager, second Vanderkin to approve the design as presented. Carried unanimously. Emily Englehardt is present and presents her application for exterior improvements to 16 Fond du Lac St for Waupun Gymnastics. Business will be adding new doors and an awning. Motion Schulz, second Matravers to provide a matching of $4,365. Carried unanimously. BID nominations for Waupun Business Alliance Awards were discussed based on grants completed in 2023. Best Façade Improvement for 2023 to Jud’s for their front façade project. Best Mixed Used Redevelopment to B&B Plumbing for 20 W Main St. Best Community Development Project to Valido Homes for Tanager St development. Consensus among members that the identified projects are deserving of the award with no further nominations suggested. Members were encouraged to register for the WBA Annual Meeting on March 28 at the Rock. Discussed purpose of and date for a Kick Start Workshop to be held this spring. The Kick Start is the next step in the Design WI implementation plan and will involve youth from WASD along with stakeholders from the community with the goal of prioritizing and providing input on projects identified in the Design WI plan. Group felt a Monday evening from 5 to 9 p.m. would work best for planning the workshop. Schlieve will work with other stakeholders and identify a Monday in April to coordinate the event, preferably with a date after the tax deadline. Administrator Schlieve provided updates on the following:  Waupun Ice Fest was very successful over the weekend. A representative from the WI Dept of Tourism was in town on Saturday to present a Joint Effort Marketing (JEM) Grant valued at more than $16K to support the event. Schlieve notes that we are now eligible to apply for additional funding to support the annual event for the next several years.  Schlieve confirms that the pending CDI Grant for brewery project cleared its last hurdle and that we are just waiting on contracts from WEDC.  Kartechner & Girls Floral & Gift Shop will open at 18 S Madison Street this spring.  The City has approved an agreement with the Eau Claire Tourism Sculpture Affiliation Program. That will bring rotating sculpture exhibits to the community with five new sculptures arriving in spring of 2024. This is being done in partnership with Jeni Maly’s non-profit Waupun City of Sculpture. Maly has secured funding for 5 sculptures in 2024. They City is covering the cost of the affiliation agreement and cement bases for each of the sculptures. Work is underway with Jeni Maly to seek grants to fund marketing collateral for the project.  Schlieve reports that she is currently interviewing three possible independent contractors to fill the role of communication and marketing professional for the central business district. The position will be contracted and funded by $5K from Downtown Promotions; $5K from BID; with the balance coming from tourism funds.  Schlieve notes that Dodge County Tourism is working on rebranding and was a recipient of a JEM grant as well.  Schlieve notes that conversations are underway on the Senior Center disposition with construction of the new facility running on schedule.  Schlieve explains that there will be a ribbon cutting for a dedicated employee health clinic on March 4 with the Waupun Business Alliance and explains that the city has created the clinic with a partnership with WASD as part of a strategy to contain healthcare premiums through improved access to care and a focus on employee wellness. Motion Drews, second VerHage to adjourn the meeting at 8:22 a.m. Motion carried unanimously.

Agenda

AGENDA CITY OF WAUPUN CDA COMMITTEE MEETING Waupun City Hall – 201 E. Main Street, Waupun WI Tuesday, February 20, 2024 at 7:45 AM The Waupun Community Development Authority will meet In-person, virtual, and teleconference. Instructions to join the meeting are provided below: Virtual: https://us02web.zoom.us/j/84949639125?pwd=YWt0R015Z09wN3E5Q1o0WDFpclhrZz09 Meeting ID: 849 4963 9125 Passcode: 757382 Phone: 312 626 6799 US (Chicago) CALL TO ORDER ROLL CALL CONSENT AGENDA 1. Approve CDA Minutes from January 16, 2024 2. Approve Revised Minutes from November 21, 2023 CDA Meeting 3. Approve CDA Financials for January 2024 CONSIDERATION - ACTION 4. Consider Application for 16 Fond du Lac St (Waupun Gymnastics) 5. Approve Mural Design at 417 E Main Street CONSIDERATION - ACTION 6. Nominations for Waupun Business Alliance Awards 7. Identify Date for Kick Start Workshop for Design WI Implementation 8. City Administrator Updates ADJOURNMENT Upon reasonable notice, efforts will be made to accommodate disabled individuals through appropriate aids and services. For additional information, contact the City Clerk at 920-324-7915. MINUTES CITY OF WAUPUN CDA COMMITTEE MEETING Waupun City Hall – 201 E. Main Street, Waupun WI Tuesday, January 16, 2024 at 7:45 AM Meeting called to order by Chairperson Mayor Bishop at 7:46 a.m. Roll Call taken. Present are Mayor Bishop, Gary DeJager, Sue Vandeberg, and Bobbi Jo Kunz, Cassandra VerHage. Absent and excused were Derek Drews and Jill Vanderkin. Also present Administrator Schlieve, Assistant Administrator Langenfeld (online), Jason Whitford (online). Motion DeJager, second Kunz to approve minutes from December 19, 2023 CDA Meeting. Carried unanimously. Motion Kunz, second VerHage to approve December 2023 CDA financials. Carried unanimously. Madeline Gantner is presented online from Madeline Clothing Company, a business submitting a grant application for exterior façade improvements for 425 E Main St (Madeline Clothing Company). Madeline is locating in this building with the support of BID’s new business attraction grant. The project includes paint, façade brick work, lighting and signage. Grand opening for the business is planned for March 21 through 23. Administrator Schlieve presents that overall framework for creation of a revolving loan fund and indicates that a number of decisions will need to be made to finalize a program, including determining eligible expenditures, loan limits, interest rates, loan terms, etc. A recommendation is made by Schlieve to form an adhoc committee that works to define program guidelines for consideration by the full CDA board. Motion DeJager, second Vandeberg to have a mayoral appointed adhoc committee with at least one banker that meets to finalize program guidelines. Carried unanimously. The Design Wisconsin report is included in draft form and members are asked to review and provide feedback to staff. Administrator Schlieve discussed next steps, indicating that students from WASD have been reengaged in the process and are going to present the work at the Business Alliance Annual dinner on March 28. A kick-start process will be introduced to increased community engagement at that meeting. Schlieve discusses importance of business owner involvement in project selection to plan for 2026 capital expenditures, which is the one of the final years of expenditure for TID 3. Administrator Schlieve provides updates on the following items:  514 E Main sale closed last Friday. Hoya Hop House Brewing, a brewpub is beginning renovations in the space. The city is still pending award outcomes from WEDC CDI grant on the project. Owners anticipate opening late summer.  Schlieve notes that there is a large amount of activity from businesses looking to locate in the downtown and space continues to be a challenge.  Staff are working to define sale terms of current senior center. Construction of the new community/senior center facility is on schedule with an anticipated opening of October 2024. There is a general discussion about if the city should retain the building for the purpose of public restrooms in lieu of building seasonal restrooms in the downtown greenspace. Schlieve indicates that the economic development committee will take this feedback into consideration as they work to determine the future of the space.  A grant to the Fond du Lac Area foundation was submitted in collaboration with WASD for INCubator.edu curriculum. Schlieve notes that this is an important part of building and strengthening the entrepreneurial ecosystem. Curriculum will be implemented in fall of 2024 and the school will be seeking business mentors from the community to work with teams of students.  Schlieve notes that the design of food truck alley is underway and that the group is exploring the inclusion of a digital kiosk along with art installations in the space.  Other priorities staff are working on include housing, childcare and industrial park expansion. Motion DeJager, second Vandeberg to approve a façade improvement grant for Madeline Clothing Company at 425 E Main St in the amount of $589.37 as presented. Carried unanimously. Motion DeJager, second Vandeberg to adjourn meeting at 8:15 am. Carried unanimously. REVISED MINUTES CITY OF WAUPUN COMMUNITY DEVELOPMENT AUTHORITY MEETING Waupun City Hall – 201 E. Main Street, Waupun WI Tuesday, November 21, 2023 at 7:45 AM Meeting called to order at 7:45 a.m. by Chairperson, Mayor Rohn Bishop. Roll Call taken. Present are Mayor Bishop, Gary DeJager, Sue Vandeberg, Derek Drews, Jill Vanderkin and Bobbi Jo Kunz, Cassandra VerHage. Also present Administrator Schlieve, Assistant Administrator Langenfeld (online), Jason Whitford (online), Renee Hickman (online). Motion DeJager, second Kunz to approve the consent agenda, including October 2023 financials and minutes from October 17, 2023 CDA meeting. Carried unanimously. Review prior outstanding applications. Administrator Schlieve explains that Broken Threads application is delayed by issues with a contractor who has not returned to complete the work. Motion Vanderkin, second Vandeberg to extend grant deadline through December 31, 2023. Carried unanimously. Administration Schlieve explains the application for 313 E Main Street (Radio Plus / Echos of the Past) and the businesses that will occupy the space. General discussion on support of interior improvements and wanting to shift focus back to support of exterior only improvements in accordance with grant guidelines. Motion Vanderkin, second Drews to table the application request until the CDA can obtain more information from the property owner about proposed improvements. Carried unanimously. Renee Hickman explains the sign project being done for her business at 25 W Main Street (Advanced College of Cosmetology). Motion Vandeberg, second VerHage to approve a matching grant of $2,000 $4,787.07 in support of the proposal. Carried unanimously. General discuss on 2024 CDA Grant program guidelines. Determination that the program guidelines should remain focused on exterior improvements and that a future revolving loan fund program could be used to support interior improvements. Administrator Schlieve is recommending the addition of pictures of final improvements be submitted with receipts for reimbursement. Also discussed the need to better communicate the program opportunities, with indication that many businesses are unaware of the opportunity to make improvements using these funds. Discussion of Revolving Loan Fund Program centered around support of interior improvements as mentioned in previous agenda item. Administrator Schlieve notes that staff are working on program design and that more information will be available for review in quarter one of 2024. Administrator Schlieve notes that BID is supporting IceFest with a $500 donation to market the event. Administrator Schlieve provides a brief update of the creative economy and how it could benefit Waupun, relative to pulling together streetscaping, art installations, and overall economic development efforts. Discussion on the idea of hosting a Creative Economy Summit. Determination made to ask Anne Katz the Executive Director of Create Wisconsin to attend a future CDA meeting to explain the program. Administrator Schlieve provides an update. City budgets have been approved. The BID rate is increased to $1.85 per the recommendation of this BID Board, which is offset by a marginal reduction in the city’s mill rate overall. A $200K CDI grant has been submitted to WEDC for redevelopment of 514 E Main St. This project is also supported by a grant from the CDA and a Revolving Loan from Fond du Lac County. The City is working with neighboring jurisdictions on housing needs and are working on a redevelopment plan for 331 Bly St for the purpose of expanded housing. The Fire Staffing study is nearing completion. Finally the city will have a senior from UW Madison working with us on a capstone project with a focus on advancing work of the Design WI/placemaking work that begin in the fall. Motion DeJager, second Drews to adjourn the meeting at 8:32 am. Carried unanimously. CDA Financial Statement For the Month Ending: 1/31/2024 BUDGET REVENUE $ 251,642 REINVESTMENT ACTIVITY Funds Disbursement Date AMOUNT FOOD TRUCK ALLEY MATCHING FUNDS $ 70,000 EXPENSE Budget Amt YTD Actual Balance $ 70,000 WAGES $ 14,958 $ (862) $ 14,096 PROFESSIONAL SERVICES/AUDIT FEES $ 3,000 $ - $ 3,000 GRANTS APPROVED Funds Disbursement Date $ 110,000 DEBT PAYMENTS $ 33,000 $ - $ 33,000 BROKEN THREADS 2023 1/24/2024 $ 5,000 PAYOUT FOR 2023 PROJECTS $ 10,000 $ (5,000) $ 5,000 STATE FARM 2023 12/20/2023 $ 5,000 TARGETED REINVESTMENT $ 100,000 $ - $ 100,000 MADELINE CLOTHING 2024 $ 589 FOOD TRUCK ALLEY MATCHING $ 70,000 $ - $ 70,000 FAÇADE IMPROVEMENT PROJECTS $ 100,000 $ - $ 100,000 AVAILABLE IMPROVEMENT PROJECT FUNDS $ 99,411 TOTAL EXPENSE $ 330,958 $ (5,862) $ 325,096 GRANTS - TARGETED INVESTMENTS Funds Disbursement Date $ 139,300 GYSBER'S JEWELRY 2023 $ 39,300 AVAILABLE PROJECT FUNDS BREWERY 2023 $ 100,000 IMPROVEMENT PROJECTS $ 99,411 TARGETED INVESTMENTS $ - CARRYOVER FUNDS PRIOR YEAR(S) $ 77,777 AVAILABLE TARGETED IMPROVEMENT PROJECT FUNDS $ - REINVESTMENT PROJECTS $ 70,000 $ 247,188 GRANTS - CARRYOVER FUNDS Funds Disbursement Date $ 77,777 AVAILABLE IMPROVEMENT PROJECT FUNDS $ 77,777 City of Waupun Vibrant Spaces Concepts from Streetscape Plan Pave/Hard Surface Improve ADA Paint by Number Mural Bollards for Safety Food Truck Alley Design (Not Final) Stone & Suede Building Madeline Clothing Co. Proposed Mural Design to Locate on East Wall of 417 E Main St (Stone & Suede) in proposed Food Truck Alley. Proposed Design Color Scheme of Design AGENDA SUMMARY SHEET MEETING DATE: 2/20/24 TITLE: Nominations for Waupun Business Alliance Awards AGENDA SECTION: DISCUSSION/ACTION PRESENTER: Schlieve DEPARTMENT GOAL(S) SUPPORTED (if applicable) FISCAL IMPACT Economic Vitality -- ISSUE SUMMARY: The Waupun Business Alliance is asking the BID to recognize the best economic development projects of 2023. Following are categories that I am looking for nominations for:  Best BID Redevelopment  Best Façade Improvement  Best Community Development Following is a list of projects the CDA supported for your consideration. GRANTS APPROVED Funds Disbursement Date $ 40,000 WEAVING IT UP TO YOU!- cancelled $ - WIND & UNWIND 10/31/2023 $ 5,000 BROKEN THREADS $ 5,000 K'S BOUTIQUE 11/21/2023 $ 509 JUDSON'S 10/31/2023 $ 4,742 MAEDOX TAX & ACCOUNTING 10/31/2023 $ 3,163 STATE FARM $ 5,000 EDWARD JONES 12/20/2023 $ 2,360 B&B PLUMBING 12/20/2023 $ 5,000 GAPPA PROPERTIES 11/30/2023 $ 5,000 KARSTEN REAL ESTATE 11/21/2023 $ 3,800 JOHN GREY INS 12/20/2023 $ 5,000 AVAILABLE IMPROVEMENT PROJECT FUNDS $ (774) GRANTS - TARGETED INVESTMENTS Funds Disbursement Date $ 53,971 GYSBER'S JEWELRY $ 39,300 MSA EAST PLAZA 2/14/2023 $ 3,500 CEDAR CORPORATION 12/20/2023 $ 7,096 CEDAR CORPORATION 12/28/2023 $ 990 AVAILABLE IMPROVEMENT PROJECT FUNDS $ 3,085 GRANTS - CARRYOVER FUNDS Funds Disbursement Date $ 79,374 WEE CARE DAYCARE 10/31/2023 $ 30,000 AVAILABLE IMPROVEMENT PROJECT FUNDS $ 49,374 Please come prepared to discuss. The awards dinner will be held on March 28 and I would appreciate if all BID Board members would plan to attend. To register https://web.envisiongreaterfdl.com/events/WaupunBusiness%20Alliance%20Annual%20Banquet- 9919638/details Business Improvement District 2023 ANNUAL REPORT 2023 GOALS: Be a voice for the downtown business community Promote the downtown as a destination Beautification of downtown Attract, retain and expand business mix consistent with market analysis Grant Awards: 15 business > $26,000 awards >$575,000 private investment RENOVATION OF 312 E. MAIN ST BEFORE AFTER Beautification: Summer Planters Winter/Holiday Planters Promotion: Inspire Magazine (Waupun editorial feature) Marketing First Annual Ice Fest (2024 event) Placemaking: Support Vibrant Spaces Grant (Food Truck Alley) Design WI Visioning / Planning cityofwaupun.org

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