Community Development Authority (CDA)
Regular MeetingWaupun, WI · February 20, 2024
Minutes
MINUTES
CITY OF WAUPUN CDA COMMITTEE MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, February 20, 2024 at 7:45 AM
Meeting called to order at 7:45 a.m. by Chairperson Mayor Rohn Bishop.
Roll Call taken. Present are Mayor Bishop, Gary DeJager, Sue Vandeberg, Derek Drews, Jill Vanderkin and Bobbi Jo
Kunz, Cassandra VerHage. Also present Administrator Schlieve, Assistant Administrator Langenfeld (online), Emily
Englehardt, members of Leadership Fond du Lac County (Andrew Hayes, Andrea Pierce, Casey Koehler, Sadie
Madigan, and Julie Dahlinger), Lauren Tillema, and Jason Whitford (online).
Motion Kunz, second DeJager to approve CDA Minutes from January 16, 2024. Carried unanimously.
Schlieve notes that there was an error in the originally approved minutes that indicated that the Advanced College
of Cosmetology was approved for a $2,000 grant. The correct amount should be $4,787.07 and the minutes are
revised to reflect this. Motion Vanderkin, second Vandeberg to approved revised minutes from November 21,
2023. Carried unanimously.
Motion DeJager, second VerHage to approve CDA Financials for January 2024 as presented. Carried unanimously.
Members of Leadership Fond du Lac are present along with the owners of Stone & Suede. They have worked to
design a mural for the east wall of Stone & Suede. By ordinance the CDA is required to review and approve any
mural design installed in the downtown. Mural design is an approximate 20’ x 10’ and will be placed on the
northeast corner with Main St visibility. The goals of the project are to beautify the new food truck alley,
showcase a local artist and promote cultural enrichment in the district, and to create community engagement by
creating a destination photo opportunity in the city. The design is an arched floral design that will include
#discoverwaupun. The group is fundraising for the mural installation and is only seeking design approval from the
city. Motion DeJager, second Vanderkin to approve the design as presented. Carried unanimously.
Emily Englehardt is present and presents her application for exterior improvements to 16 Fond du Lac St for
Waupun Gymnastics. Business will be adding new doors and an awning. Motion Schulz, second Matravers to
provide a matching of $4,365. Carried unanimously.
BID nominations for Waupun Business Alliance Awards were discussed based on grants completed in 2023. Best
Façade Improvement for 2023 to Jud’s for their front façade project. Best Mixed Used Redevelopment to B&B
Plumbing for 20 W Main St. Best Community Development Project to Valido Homes for Tanager St development.
Consensus among members that the identified projects are deserving of the award with no further nominations
suggested. Members were encouraged to register for the WBA Annual Meeting on March 28 at the Rock.
Discussed purpose of and date for a Kick Start Workshop to be held this spring. The Kick Start is the next step in
the Design WI implementation plan and will involve youth from WASD along with stakeholders from the
community with the goal of prioritizing and providing input on projects identified in the Design WI plan. Group
felt a Monday evening from 5 to 9 p.m. would work best for planning the workshop. Schlieve will work with other
stakeholders and identify a Monday in April to coordinate the event, preferably with a date after the tax deadline.
Administrator Schlieve provided updates on the following:
Waupun Ice Fest was very successful over the weekend. A representative from the WI Dept of Tourism was in
town on Saturday to present a Joint Effort Marketing (JEM) Grant valued at more than $16K to support the
event. Schlieve notes that we are now eligible to apply for additional funding to support the annual event for
the next several years.
Schlieve confirms that the pending CDI Grant for brewery project cleared its last hurdle and that we are just
waiting on contracts from WEDC.
Kartechner & Girls Floral & Gift Shop will open at 18 S Madison Street this spring.
The City has approved an agreement with the Eau Claire Tourism Sculpture Affiliation Program. That will bring
rotating sculpture exhibits to the community with five new sculptures arriving in spring of 2024. This is being
done in partnership with Jeni Maly’s non-profit Waupun City of Sculpture. Maly has secured funding for 5
sculptures in 2024. They City is covering the cost of the affiliation agreement and cement bases for each of
the sculptures. Work is underway with Jeni Maly to seek grants to fund marketing collateral for the project.
Schlieve reports that she is currently interviewing three possible independent contractors to fill the role of
communication and marketing professional for the central business district. The position will be contracted
and funded by $5K from Downtown Promotions; $5K from BID; with the balance coming from tourism funds.
Schlieve notes that Dodge County Tourism is working on rebranding and was a recipient of a JEM grant as
well.
Schlieve notes that conversations are underway on the Senior Center disposition with construction of the new
facility running on schedule.
Schlieve explains that there will be a ribbon cutting for a dedicated employee health clinic on March 4 with
the Waupun Business Alliance and explains that the city has created the clinic with a partnership with WASD
as part of a strategy to contain healthcare premiums through improved access to care and a focus on
employee wellness.
Motion Drews, second VerHage to adjourn the meeting at 8:22 a.m. Motion carried unanimously.
Agenda
AGENDA
CITY OF WAUPUN CDA COMMITTEE MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, February 20, 2024 at 7:45 AM
The Waupun Community Development Authority will meet In-person, virtual, and teleconference. Instructions to
join the meeting are provided below:
Virtual: https://us02web.zoom.us/j/84949639125?pwd=YWt0R015Z09wN3E5Q1o0WDFpclhrZz09
Meeting ID: 849 4963 9125
Passcode: 757382
Phone: 312 626 6799 US (Chicago)
CALL TO ORDER
ROLL CALL
CONSENT AGENDA
1. Approve CDA Minutes from January 16, 2024
2. Approve Revised Minutes from November 21, 2023 CDA Meeting
3. Approve CDA Financials for January 2024
CONSIDERATION - ACTION
4. Consider Application for 16 Fond du Lac St (Waupun Gymnastics)
5. Approve Mural Design at 417 E Main Street
CONSIDERATION - ACTION
6. Nominations for Waupun Business Alliance Awards
7. Identify Date for Kick Start Workshop for Design WI Implementation
8. City Administrator Updates
ADJOURNMENT
Upon reasonable notice, efforts will be made to accommodate disabled individuals through appropriate aids and
services. For additional information, contact the City Clerk at 920-324-7915.
MINUTES
CITY OF WAUPUN CDA COMMITTEE MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, January 16, 2024 at 7:45 AM
Meeting called to order by Chairperson Mayor Bishop at 7:46 a.m.
Roll Call taken. Present are Mayor Bishop, Gary DeJager, Sue Vandeberg, and Bobbi Jo Kunz, Cassandra VerHage.
Absent and excused were Derek Drews and Jill Vanderkin. Also present Administrator Schlieve, Assistant
Administrator Langenfeld (online), Jason Whitford (online).
Motion DeJager, second Kunz to approve minutes from December 19, 2023 CDA Meeting. Carried unanimously.
Motion Kunz, second VerHage to approve December 2023 CDA financials. Carried unanimously.
Madeline Gantner is presented online from Madeline Clothing Company, a business submitting a grant application
for exterior façade improvements for 425 E Main St (Madeline Clothing Company). Madeline is locating in this
building with the support of BID’s new business attraction grant. The project includes paint, façade brick work,
lighting and signage. Grand opening for the business is planned for March 21 through 23.
Administrator Schlieve presents that overall framework for creation of a revolving loan fund and indicates that a
number of decisions will need to be made to finalize a program, including determining eligible expenditures, loan
limits, interest rates, loan terms, etc. A recommendation is made by Schlieve to form an adhoc committee that
works to define program guidelines for consideration by the full CDA board. Motion DeJager, second Vandeberg
to have a mayoral appointed adhoc committee with at least one banker that meets to finalize program guidelines.
Carried unanimously.
The Design Wisconsin report is included in draft form and members are asked to review and provide feedback to
staff. Administrator Schlieve discussed next steps, indicating that students from WASD have been reengaged in
the process and are going to present the work at the Business Alliance Annual dinner on March 28. A kick-start
process will be introduced to increased community engagement at that meeting. Schlieve discusses importance
of business owner involvement in project selection to plan for 2026 capital expenditures, which is the one of the
final years of expenditure for TID 3.
Administrator Schlieve provides updates on the following items:
514 E Main sale closed last Friday. Hoya Hop House Brewing, a brewpub is beginning renovations in the
space. The city is still pending award outcomes from WEDC CDI grant on the project. Owners anticipate
opening late summer.
Schlieve notes that there is a large amount of activity from businesses looking to locate in the downtown
and space continues to be a challenge.
Staff are working to define sale terms of current senior center. Construction of the new
community/senior center facility is on schedule with an anticipated opening of October 2024. There is a
general discussion about if the city should retain the building for the purpose of public restrooms in lieu of
building seasonal restrooms in the downtown greenspace. Schlieve indicates that the economic
development committee will take this feedback into consideration as they work to determine the future
of the space.
A grant to the Fond du Lac Area foundation was submitted in collaboration with WASD for INCubator.edu
curriculum. Schlieve notes that this is an important part of building and strengthening the
entrepreneurial ecosystem. Curriculum will be implemented in fall of 2024 and the school will be seeking
business mentors from the community to work with teams of students.
Schlieve notes that the design of food truck alley is underway and that the group is exploring the inclusion
of a digital kiosk along with art installations in the space.
Other priorities staff are working on include housing, childcare and industrial park expansion.
Motion DeJager, second Vandeberg to approve a façade improvement grant for Madeline Clothing Company at
425 E Main St in the amount of $589.37 as presented. Carried unanimously.
Motion DeJager, second Vandeberg to adjourn meeting at 8:15 am. Carried unanimously.
REVISED MINUTES
CITY OF WAUPUN COMMUNITY DEVELOPMENT
AUTHORITY MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, November 21, 2023 at 7:45 AM
Meeting called to order at 7:45 a.m. by Chairperson, Mayor Rohn Bishop.
Roll Call taken. Present are Mayor Bishop, Gary DeJager, Sue Vandeberg, Derek Drews, Jill Vanderkin and Bobbi Jo
Kunz, Cassandra VerHage. Also present Administrator Schlieve, Assistant Administrator Langenfeld (online), Jason
Whitford (online), Renee Hickman (online).
Motion DeJager, second Kunz to approve the consent agenda, including October 2023 financials and minutes from
October 17, 2023 CDA meeting. Carried unanimously.
Review prior outstanding applications. Administrator Schlieve explains that Broken Threads application is delayed
by issues with a contractor who has not returned to complete the work. Motion Vanderkin, second Vandeberg to
extend grant deadline through December 31, 2023. Carried unanimously.
Administration Schlieve explains the application for 313 E Main Street (Radio Plus / Echos of the Past) and the
businesses that will occupy the space. General discussion on support of interior improvements and wanting to
shift focus back to support of exterior only improvements in accordance with grant guidelines. Motion Vanderkin,
second Drews to table the application request until the CDA can obtain more information from the property
owner about proposed improvements. Carried unanimously.
Renee Hickman explains the sign project being done for her business at 25 W Main Street (Advanced College of
Cosmetology). Motion Vandeberg, second VerHage to approve a matching grant of $2,000 $4,787.07 in support
of the proposal. Carried unanimously.
General discuss on 2024 CDA Grant program guidelines. Determination that the program guidelines should
remain focused on exterior improvements and that a future revolving loan fund program could be used to support
interior improvements. Administrator Schlieve is recommending the addition of pictures of final improvements
be submitted with receipts for reimbursement. Also discussed the need to better communicate the program
opportunities, with indication that many businesses are unaware of the opportunity to make improvements using
these funds.
Discussion of Revolving Loan Fund Program centered around support of interior improvements as mentioned in
previous agenda item. Administrator Schlieve notes that staff are working on program design and that more
information will be available for review in quarter one of 2024.
Administrator Schlieve notes that BID is supporting IceFest with a $500 donation to market the event.
Administrator Schlieve provides a brief update of the creative economy and how it could benefit Waupun, relative
to pulling together streetscaping, art installations, and overall economic development efforts. Discussion on the
idea of hosting a Creative Economy Summit. Determination made to ask Anne Katz the Executive Director of
Create Wisconsin to attend a future CDA meeting to explain the program.
Administrator Schlieve provides an update. City budgets have been approved. The BID rate is increased to $1.85
per the recommendation of this BID Board, which is offset by a marginal reduction in the city’s mill rate overall. A
$200K CDI grant has been submitted to WEDC for redevelopment of 514 E Main St. This project is also supported
by a grant from the CDA and a Revolving Loan from Fond du Lac County. The City is working with neighboring
jurisdictions on housing needs and are working on a redevelopment plan for 331 Bly St for the purpose of
expanded housing. The Fire Staffing study is nearing completion. Finally the city will have a senior from UW
Madison working with us on a capstone project with a focus on advancing work of the Design WI/placemaking
work that begin in the fall.
Motion DeJager, second Drews to adjourn the meeting at 8:32 am. Carried unanimously.
CDA Financial Statement
For the Month Ending: 1/31/2024
BUDGET
REVENUE $ 251,642 REINVESTMENT ACTIVITY Funds Disbursement Date AMOUNT
FOOD TRUCK ALLEY MATCHING FUNDS $ 70,000
EXPENSE Budget Amt YTD Actual Balance $ 70,000
WAGES $ 14,958 $ (862) $ 14,096
PROFESSIONAL SERVICES/AUDIT FEES $ 3,000 $ - $ 3,000 GRANTS APPROVED Funds Disbursement Date $ 110,000
DEBT PAYMENTS $ 33,000 $ - $ 33,000 BROKEN THREADS 2023 1/24/2024 $ 5,000
PAYOUT FOR 2023 PROJECTS $ 10,000 $ (5,000) $ 5,000 STATE FARM 2023 12/20/2023 $ 5,000
TARGETED REINVESTMENT $ 100,000 $ - $ 100,000 MADELINE CLOTHING 2024 $ 589
FOOD TRUCK ALLEY MATCHING $ 70,000 $ - $ 70,000
FAÇADE IMPROVEMENT PROJECTS $ 100,000 $ - $ 100,000 AVAILABLE IMPROVEMENT PROJECT FUNDS $ 99,411
TOTAL EXPENSE $ 330,958 $ (5,862) $ 325,096
GRANTS - TARGETED INVESTMENTS Funds Disbursement Date $ 139,300
GYSBER'S JEWELRY 2023 $ 39,300
AVAILABLE PROJECT FUNDS BREWERY 2023 $ 100,000
IMPROVEMENT PROJECTS $ 99,411
TARGETED INVESTMENTS $ -
CARRYOVER FUNDS PRIOR YEAR(S) $ 77,777 AVAILABLE TARGETED IMPROVEMENT PROJECT FUNDS $ -
REINVESTMENT PROJECTS $ 70,000
$ 247,188 GRANTS - CARRYOVER FUNDS Funds Disbursement Date $ 77,777
AVAILABLE IMPROVEMENT PROJECT FUNDS $ 77,777
City of Waupun Vibrant Spaces Concepts from Streetscape Plan
Pave/Hard Surface Improve ADA
Paint by Number Mural
Bollards for Safety
Food Truck Alley Design (Not Final)
Stone & Suede Building
Madeline Clothing Co.
Proposed Mural Design to Locate on East Wall of 417 E Main St (Stone & Suede) in proposed Food Truck Alley.
Proposed Design Color Scheme of Design
AGENDA SUMMARY SHEET
MEETING DATE: 2/20/24 TITLE: Nominations for Waupun Business Alliance
Awards
AGENDA SECTION: DISCUSSION/ACTION
PRESENTER: Schlieve
DEPARTMENT GOAL(S) SUPPORTED (if applicable) FISCAL IMPACT
Economic Vitality --
ISSUE SUMMARY:
The Waupun Business Alliance is asking the BID to recognize the best economic development projects of 2023. Following
are categories that I am looking for nominations for:
Best BID Redevelopment
Best Façade Improvement
Best Community Development
Following is a list of projects the CDA supported for your consideration.
GRANTS APPROVED Funds Disbursement Date $ 40,000
WEAVING IT UP TO YOU!- cancelled $ -
WIND & UNWIND 10/31/2023 $ 5,000
BROKEN THREADS $ 5,000
K'S BOUTIQUE 11/21/2023 $ 509
JUDSON'S 10/31/2023 $ 4,742
MAEDOX TAX & ACCOUNTING 10/31/2023 $ 3,163
STATE FARM $ 5,000
EDWARD JONES 12/20/2023 $ 2,360
B&B PLUMBING 12/20/2023 $ 5,000
GAPPA PROPERTIES 11/30/2023 $ 5,000
KARSTEN REAL ESTATE 11/21/2023 $ 3,800
JOHN GREY INS 12/20/2023 $ 5,000
AVAILABLE IMPROVEMENT PROJECT FUNDS $ (774)
GRANTS - TARGETED INVESTMENTS Funds Disbursement Date $ 53,971
GYSBER'S JEWELRY $ 39,300
MSA EAST PLAZA 2/14/2023 $ 3,500
CEDAR CORPORATION 12/20/2023 $ 7,096
CEDAR CORPORATION 12/28/2023 $ 990
AVAILABLE IMPROVEMENT PROJECT FUNDS $ 3,085
GRANTS - CARRYOVER FUNDS Funds Disbursement Date $ 79,374
WEE CARE DAYCARE 10/31/2023 $ 30,000
AVAILABLE IMPROVEMENT PROJECT FUNDS $ 49,374
Please come prepared to discuss. The awards dinner will be held on March 28 and I would appreciate if all BID Board
members would plan to attend.
To register https://web.envisiongreaterfdl.com/events/WaupunBusiness%20Alliance%20Annual%20Banquet-
9919638/details
Business Improvement District
2023 ANNUAL REPORT
2023 GOALS:
Be a voice for the downtown business community
Promote the downtown as a destination
Beautification of downtown
Attract, retain and expand business mix consistent
with market analysis
Grant Awards:
15 business
> $26,000 awards
>$575,000 private investment
RENOVATION OF 312 E. MAIN ST
BEFORE AFTER
Beautification:
Summer Planters
Winter/Holiday Planters
Promotion:
Inspire Magazine (Waupun
editorial feature)
Marketing First Annual Ice
Fest (2024 event)
Placemaking:
Support Vibrant Spaces Grant (Food Truck Alley)
Design WI Visioning / Planning
cityofwaupun.org
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