Community Development Authority Board of Directors Meeting (In-Person & Virtual)
Regular MeetingWhitewater, WI · January 18, 2024
Minutes
Community Development Authority (CDA) Minutes January 18, 2024 Page 1
Community Development Authority
(CDA)
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, January 18, 2024
MINUTES
CALL TO ORDER: Chairman Singer called the meeting to order at 5:30 p.m.
ROLL CALL: Board Members Present: Jon Kachel, Patrick Singer, Thayer Coburn, Joe Kromholz, Jeff Knight, Lukas
Schreiber, Jill Gerber; ABSENT: Jim Allen. CITY STAFF PRESENT: Calli Berg, Economic Development Director), Bonnie
Miller (CDA Administrative Assistant), Brad Marquardt (Director of Public Works).
Chairman Singer acknowledged the passing of Common Council President and CDA Board Member Jim Allen and
called for a moment of silence in recognition of his life-long service and contributions to the City of Whitewater.
APPROVE AGENDA: Motion by Knight to approve the Agenda, seconded by Schreiber, approve by unanimous
voice vote.
DECLARATION OF CONFLICTS OF INTEREST. None.
HEARING OF CITIZEN COMMENTS: Lisa Dawsey-Smith (273 N. Fremont St.) Announced that to two small
businesses who applied for and successfully been awarded grants from the Latino Hispanic Chamber of
Commerce-Southeastern Wisconsin Division which represent an investment of $45,000 in our small business
community. The grant cycle is ongoing and outreach to other potential small businesses in the community
continues. Developer Chip Eldridge (Grayson, IL) introduced himself to the Board.
APPROVAL OF MINUTES: Moved by Schreiber to approve the Minutes of the 12-21, 2023 CDA Board Meeting as
presented; seconded by Kachel. Motion passed by unanimous voice vote.
REVIEW & ACKNOWLEDGE FINANCIAL STATEMENTS: December 31, 2023 Financial Statements were unavailable
at this time.
PRESENTATIONS:
Presenter: Pam Carper, Program Manager-Housing for the Walworth County Economic Development Association
(WCEDA); Topic: Walworth County Workforce Housing Initiative.
Presenter: Dan Berg and Chuck Chamberlain of the Whitewater-Rice Lakes Management District (WRLMD), Topic:
Overview of activities associated with maintaining Rice Lake and Whitewater Lake, including annual harvesting of
weeds.
ECONOMIC DEVELOPMENT ACTIVITIES UPATE: Economic Development Director Calli Berg provided an update
regarding ongoing economic development activities, including public relations and marketing activities, the
awarding of the first Down Payment Assistance Loan available through the Affordable Housing Fund Policy,
various development projects in the process of working through City Staff, and initiating a business retention
program.
Community Development Authority (CDA) Minutes January 18, 2024 Page 2
ACTION ITEMS:
3. Discussion and consideration of creating CDA prize fund for a Business Plan Competition project in
partnership with UW-Whitewater. Director Berg requested support from the Board for the proposed
business plan competition by the CDA, in cooperation with UW-Whitewater ENACTUS Business Club in the
form of funding (prize fund), cooperation in identifying potential business locations for the winner, and
selecting a name for the competition. Director Berg provided additional details regarding the
components of the competition such as public relations, social networking, four required applicant
workshops, and competition logistics. After further discussion, Choton Basu and Russ Kashian from UW-
Whitewater provided more detail about what the University would provide and answered questions from
the Board. Director Berg recommendation: Establish an entrepreneurial support program seeded with
$320,000 to support at least two contests with unspent funds being returned to the Action Fund. After
further discussion, it was moved by Kromholz and seconded by Coburn to direct staff to proceed with the
business competition in concert with UW-W for one year and to commit $160,000 of funding with an
option to repeat the competition based on the results of the first competition. Rolls Call Vote: Coburn,
Singer, Gerber, Kromholz, Knight, Schreiber. NOES: None; ABSTAIN: Kachel. Motion passed. By
unanimous consensus of the Board, the competition name “Whitewater WindUp” was selected.
4. Discussion and consideration of engaging legal counsel to represent the interests of the CDA. Director
Berg pointed out that there are two separate general ledger items in the budget, one general and one for
the loan portfolio totaling approximately $17,000 that could be used to cover legal fees. Director Berg
suggested doing a Request for Proposal (RFP) and the direction was given issue the RFP to get at least
three bids.
UPDATES AND DISCUSSION.
5. Strategic Planning & Vision. Director Berg summarized the vision session that was held on January 5,
2024 regarding issues and challenges before the Board, the needs of staff, and various properties in the
City that would be suitable for future development and how to engage those landowners in the
conversation.
6. Discussion Regarding Open House – Development Map Update. Board Member Knight would like to see
an enhanced effort to support business retention in the community, including a potential open house to
bring business stakeholders together for discussion. Director Berg offered support for a “business
appreciation” event that would be done in conjunction with an annual report. Board Member Knight also
addressed increasing efforts to reach out to property owners reflected on the Potential Development
Map and bring them all together for an open house type meeting that would include staff from
Neighborhood Services to address any questions regarding planning and zoning issues.
EXECUTIVE SESSION: Moved by Kromholz and seconded by Schreiber to adjourn to Closed Session, TO
RECONVENE, pursuant to Wisconsin Statutes 19.85(1)(e) “Deliberating or negotiating the purchasing of public
properties, the investing of public funds, or conducting other specified public business, whenever competitive or
bargaining reasons require a closed session.” Item to be discussed: Consideration and possible action regarding
Offer to Purchase Vacant Parcel of Land located on Starin Road (Tax Parcel /WUP 00018D) at a purchase price of
$403,390. Motion passed by unanimous roll call vote.
RECONVENE INTO OPEN SESSION: Motion by Kromholz and seconded by Schreiber to reconvene to open session
was approved by unanimous voice vote. Moved by Kromholz to accept Staff recommendation to approve Offer to
Purchase contingent upon Buyer and the City entering into a Development Agreement on terms and conditions
approved by the Common Council. Motion passed by unanimous roll call vote.
Community Development Authority (CDA) Minutes January 18, 2024 Page 3
FUTURE AGENDA ITEMS.
ADJOURNMENT: Moved by Schreiber and seconded by Kromholz to adjourn. Chairman Singer adjourned the
meeting at 7:55 p.m.
Respectfully submitted,
Bonnie Miller, Recorder
Minutes approved at the March 21, 2024 CDA meeting.
Agenda
Community Development Authority
Board of Directors Meeting (In-Person
& Virtual)
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, January 18, 2024 - 5:30 PM
Citizens are welcome (and encouraged) to join our webinar via computer, smart phone, or telephone.
Citizen participation is welcome during topic discussion periods.
Please click the link below to join the webinar:
https://us06web.zoom.us/j/82414637306?pwd=epyIv5RSBD2--mXbBSfCVwk1wRxKYw.ifo_B17IfD-T2da8
Passcode: 799533
Or Telephone: +1 312 626 6799 US (Chicago)
Webinar ID: 824 1463 7306
Passcode: 799533
Please note that although every effort will be made to provide for virtual participation, unforeseen
technical difficulties may prevent this, in which case the meeting may still proceed as long as there is a
quorum. Should you wish to make a comment in this situation, you are welcome to call this number:
(262) 473-0108.
AGENDA
CALL TO ORDER
ROLL CALL
APPROVAL OF AGENDA
A Board Member can choose to remove an item from the agenda or rearrange its order; however,
introducing new items to the agenda is not allowed. Any proposed changes require a motion, a second,
and approval from the Board to be implemented. the agenda shall be approved at reach meeting even if
no changes are being made at that meeting.
DECLARATION OF CONFLICT OF INTEREST Would any member(s) of the board wish to declare any
known conflict of interest with the items presented on today's CDA Board Agenda?
HEARING OF CITIZEN COMMENTS
No formal Committee action will be taken during this meeting although issues raised may become a part
of a future agenda. Participants are allotted a three minute speaking period. Specific items listed on the
agenda may not be discussed at this time; however, citizens are invited to speak to those specific issues
at the time the Committee discusses that particular item.
To make a comment during this period, or during any agenda item: On a computer or handheld device,
locate the controls on your computer to raise your hand. You may need to move your mouse to see
these controls. On a traditional telephone, dial *6 to unmute your phone & dial *9 to raise your hand.
APPROVAL OF MINUTES
Approval of Minutes of December 21, 2023 CDA Board Meeting.
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
January 18, 2024 Page 2
ACKNOWLEDGMENT OF FINANCIAL STATEMENTS
Financial Statements for period Ending 12/31/2023 are unavailable at this time.
PRESENTATIONS
1. Presentation by Pam Carper, Program Manager-Housing for the Walworth County
Economic Development Association (WCEDA) regarding Walworth County Workforce
Housing Initiative.
2. Presentation by Dan Berg of the Whitewater-Rice Lakes Management District.
2. Presentation by a representative from UW-Whitewater regarding Business Plan
Competition.
ECONOMIC DEVELOPMENT ACTIVITIES UPDATE
ACTION ITEMS
3. Discussion and consideration of creating CDA prize fund for a Business Plan Competition
project in partnership with the University of Wisconsin-Whitewater.
4. Discussion and consideration of engaging legal counsel to represent the interests of the
CDA.
UPDATES & DISCUSSION
5. Strategic Planning & Vision
6. Discussion Regarding Open House - Development Map Update
EXECUTIVE SESSION
Adjourn to Closed Session, TO RECONVENE, pursuant to Wisconsin Statutes 19.85(1)(e) “Deliberating or
negotiating the purchasing of public properties, the investing of public funds, or conducting other
specified public business, whenever competitive or bargaining reasons require a closed session. Items to
be discussed:
7. Consideration and possible action regarding Offer to Purchase Vacant Parcel of Land
located on Starin Road (Tax Parcel /WUP 00018D) at a purchase price of $403,390.
RECONVENE INTO OPEN SESSION
8. Reconvene to Open Session for possible action on Closed Session item.
FUTURE AGENDA ITEMS
ADJOURNMENT
A quorum of the Common Council may be present. This notice is given to inform the public that no formal action
will be taken at this meeting.
Anyone requiring special arrangements is asked to call the Office of the
City Manager / City Clerk (262-473-0102) at least 72 hours prior to the meeting.
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