Community Development Authority (CDA)

COMMUNITY DEVELOPMENT AUTHORITY MINUTES VILLAGE OF EAST TROY January 27, 2025 Page 1 of 2 Call Meeting to Order Roll Call Chairperson Jim Holm called the meeting to order at 6:00 p.m. Present: Chairperson/Trustee Jim Holm, President Johnson, Commissioners Jerry Curtin, Bryan Harding, John Isleb, Tyler Olson, and Elizabeth Scherbarth Excused: Absent: Others: Eileen Suhm, Administrator/CDA Executive Director Public Comment None. Approval of Minutes Minutes dated November 25, 2024 Motion by Commissioner Isleb, seconded by President Johnson, to approve the minutes dated November 25, 2024. Motion carried. Commissioner Curtin abstained. New Business 1. Discussion related to pending matters items related to marketing and potential direction to staff President Johnson explained he views the items on the pending matters list falling within two different categories, content and signage. The content would be items like the website, branding, and brochures. He elaborated he did not believe the intent would be to find somebody to manage marketing or the website, but rather generate some base content in a fashion so staff can maintain it. Looking at what other communities are doing and what is working well was also discussed. Issuing a request for qualifications (RFQ) and selecting firms for the CDA to interview was the consensus. Also discussed this may be an opportunity for somebody from the Chamber to participate and ensure what we are doing is cohesive with the Chamber of Commerce’s efforts. The 125th anniversary recognition for the Village was also discussed along with plans to recognize the anniversary with banners, staff/elected official shirts, possible participation in a summer event on the square, and possible inclusion of the historical society in that event. It was also suggested that it could somehow be recognized at a concert on a square during the summer months. Old Business 1. Signage on Alpine Valley Property Executive Director Suhm reviewed the memo provided to the CDA. The preferred location for the second sign was identified by the CDA as across Main Street (Hwy ES) at the intersection of Townline Road in front of the prior Associated Bank building. Also discussed including the categories of Village Square, restaurants/shops, and museums on the directional signage. Including mileage to the square was also discussed for the sign at the  COMMUNITY DEVELOPMENT AUTHORITY MINUTES VILLAGE OF EAST TROY January 27, 2025 Page 2 of 2 Alpine Valley location. The CDA will pay for the sign through the funds designated for CDA façade grants and projects. Motion by President Johnson, seconded by Commissioner Olson, to proceed with the signage as outlined. Motion carried. 2. Executive Director’s Report a. TID 5 Status b. Façade Grant Program Update c. East Troy to Mukwonago Trail Project The report was reviewed by Executive Director Suhm. 3. Updates on Progress from Strategic Planning Sessions/Review of pending matters ranking Grants for residential facades will be added to the May agenda. Options such as a program for owners 75 and older along with older multifamily buildings were discussed. Executive Director Suhm will research whether there are other government entities with programs like this and provide examples and possible options for the May meeting. Next potential meeting date: Monday, March 24, 2025 Adjourn Motion by Johnson, seconded by Olson to adjourn. Motion carried at 6:40 p.m. Respectfully Submitted: Eileen Suhm, Administrator/CDA Executive Director