Downtown Advisory Board
Regular MeetingFrisco, TX · December 7, 2020
Minutes
MEETING OF THE FRISCO DOWNTOWN ADVISORY BOARD
GEORGE A PUREFOY MUNICIPAL CENTER
CITY ROOM/CONFERENCE ROOM 5A
6101 FRISCO SQUARE BLVD.
FRISCO, TX 75034
12:00 PM
MONDAY, DECEMBER 7, 2020
MINUTES
EMERGENCY NOTICE
DUE TO THE COVID-19 PANDEMIC, MEMBERS OF THE PUBLIC WERE ABLE TO
PARTICIPATE IN THIS MEETING VIA TELEPHONE PURSUANT TO THE TEXAS
GOVERNOR’S ORDER REGARDING OPEN MEETINGS. MEMBERS OF THE PUBLIC
WERE ENCOURAGED TO PARTICIPATE VIA TELEPHONE OR EMAIL, AND THE
COMMENTS RECEIVED ARE INCLUDED IN THE MEETING MINUTES.
CALL TO ORDER
1. ROLL CALL
Called to order at 12:06 PM.
Board present included Randy Archambault, Matt Calloway, Danny
Mehta via telephone, Richard Galvan, Melanie Horton, Brad Sharp
Staff Attending: Nell Lange, John Lettelleir and Jason Cooley
Guest: Ed Mahoney Vice president, Downtown Merchants Association.
REPORTS
None.
CITIZEN INPUT
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ED Mahoney Frisco Downtown Merchant association. Met with landowners in
response of widening sidewalks. Trying to get Landowners in discussion with City.
They have requested a traffic study to determine what if any disruptions would
occur.
Hosted 4th Frisco outdoor event. “Rail district outdoors” planned for 3rd Saturday of
each month. Put merchandise out on the street. Creating walkability and interest
in merchants. Will do this again Dec 19th with Santa, and giveaways. Will put up
banners the week of the event. Nell Lange to see if Daniel with the city has any
decorations available to enhance the Gazebo. Mahoney is interested in
incorporating the Arts as part of the downtown merchants
REGULAR AGENDA
2. Review and approve the minutes from prior meetings of the Downtown Advisory
Board.
Motion to approve by Board Member Calloway, second by Board Member
Archambault
3. Presentation and discussion regarding COLU app for downtown shopping.
Company been existence for 5 years. In Europe and Israel. Found a need that
local governments did not have ways to reward shopping local. Create behavioral
change and increased awareness. The COLU platform helps cities reward
residents for taking action. Ability to track where local dollars are spent.
Features:
City branded Mobile App
City Coin: digital reward credits
Gamification elements to increase engagement
Generates revenue streams
Community engagement
9X economic multiplier
Board member Horton asked how communication reaches the citizens of
Frisco.
Influencers
Social Media Activity
Stickers, swag and Guerilla marketing activities
Public Relations
City Anchor institution
Chairperson Sharp inquired on the City’s investment and what they define as
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downtown Frisco. He also asked about earning coins at one establishment and
redeeming at another establishment.
City pays COLU a fee for the technology and part of the rewards. Definition of
Downtown is defined by city. Merchants seem to embrace the program and
promote competition with businesses.
Guest Mahoney asked how this interferes with other POS reward programs and
how the merchants get paid. The city partners with a 3rd party. Like an escrow.
Algorithms behind scenes determine amount to be paid to merchants. He asked is
there a minimum amount of coins accumulated to receive payment. The program
is set up to automatically make a monthly payment. If the merchant requests a
payout if it is less than $100 coins. There is a $1 fee for merchants receiving
payments on coins.
4. Discussion regarding potential joint meeting with City Council.
Evaluating 2nd work session in January. (January 17th) Chairperson Sharp shared
his vision for the meeting:
Update on City owned property
Update business and real estate affected by pandemic
Discuss strategic plan
Discuss Ordinance update
Main street construction.
Feedback on Partnerships with local boards/committees moving
forward
January DAB meeting focus on preparation showing the value for DAB for City Council
meeting on January 19th at 4pm.
5. Discussion regarding future agenda items.
Joint meeting with City Council.
ADJOURN
Board Member Archambault made a motion to adjourn, second by Board member
Galvan. The meeting adjourned at 1:17pm.
Attest:
________________________________ ____________________________
Brad Sharp, Board Chair Melanie Horton, Board Secretary
Approved/signed minutes are available at https://agenda.friscotexas.gov/OnBaseAgendaOnline/.
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Agenda
MEETING OF THE FRISCO DOWNTOWN ADVISORY BOARD
GEORGE A PUREFOY MUNICIPAL CENTER
CITY ROOM/CONFERENCE ROOM 5A
6101 FRISCO SQUARE BLVD.
FRISCO, TX 75034
12:00 PM
MONDAY, DECEMBER 7, 2020
AGENDA
EMERGENCY NOTICE
An emergency and urgent public necessity exists because of the COVID-19 pandemic,
making it difficult or impossible for a quorum of the Board of Directors of the Frisco
Downtown Advisory Board to convene at one location and/or making it inconsistent with
guidance from the Centers for Disease Control and Prevention and guidance/orders from
the State of Texas, Collin County, Denton County and City of Frisco for members of the
public and other stakeholders to congregate at the usual meeting location. Accordingly, a
quorum or more of the Board of Directors of the Frisco Downtown Advisory Board will
conduct this meeting via telephone pursuant to the Texas Governor’s Order temporarily
suspending certain provisions of the Texas Open Meetings Act and guidance received
from the Texas Attorney General’s Office.
Any member of the public wishing to participate in the telephonic meeting should use the
following toll-free dial-in number: 1-888-688-9831 AND the following Conference ID
when prompted # 898 816 181#. Calling the dial-in number at the meeting time will make
the meeting audible to members of the public and allow for two-way communication. In
addition to this two-way communication via telephone, members of the public also may
communicate with the Board of Directors of the Frisco Downtown Advisory Board by
emailing their comments to nlange@friscotexas.gov. Please include the agenda item
number you wish to speak to on all emails. A recording of the meeting will be made
available to the public upon request.
If you have any questions about the foregoing, please contact Nell Lange at 972-292-
5110.
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CALL TO ORDER
1. ROLL CALL
REPORTS
CITIZEN INPUT
REGULAR AGENDA
2. Review and approve the minutes from prior meetings of the Downtown Advisory
Board.
3. Presentation and discussion regarding COLU app for downtown shopping.
4. Discussion regarding potential joint meeting with City Council.
5. Discussion regarding future agenda items.
ADJOURN
CERTIFICATION
Nell Lange, Assistant City Manager, certifies that this Notice of Meeting was posted on the outside bulletin
board, at the George A. Purefoy Municipal Center of the City of Frisco, Texas, a place convenient and
readily accessible to the general public at all times, and said Notice was posted on the following date and
time:
By Friday, December 4, 2020 at 12:00 PM and remained so posted at least 72 hours before meeting was
convened.
If during the course of the meeting covered by this notice, the Downtown Advisory Board should determine that a closed or executive
meeting or session of the Downtown Advisory Board or a consultation with the attorney for the City should be held or is required, then
such closed or executive meeting or session or consultation with attorney as authorized by the Texas Open Meetings Act, Texas
Government Code § 551.001 et. seq., will be held by the Downtown Advisory Board at the date, hour and place given in this notice as
the Downtown Advisory Board may conveniently meet in such closed or executive meeting or session or consult with the attorney for
the City concerning any and all subjects and for any and all purposes permitted by the Act, including, but not limited to, the following
sanctions and purposes:
Texas Government Code Section:
§ 551.071 – Private consultation with the attorney for the City.
§ 551.072 – Discussing purchase, exchange, lease or value of real property.
§ 551.074 – Discussing personnel or to hear complaints against personnel.
NOTICE
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Pursuant to City of Frisco Ordinance Number 19-10-87 each member of the public wishing to address the Frisco Downtown Advisory
Board shall be entitled to speak for up to five (5) minutes, unless ten (10) or more members of the public are present to speak on a
single agenda item, in which case the Frisco Downtown Advisory Board may by majority vote reduce the allotted time from five (5)
minutes to three (3) minutes per speaker to ensure that as many people as possible have an opportunity to speak, subject to the
requirements of other law.
NOTICE OF ASSISTANCE AT PUBLIC MEETINGS
The George A. Purefoy Municipal Center is wheelchair accessible. Access to the building and special parking are available at the
primary north entrance facing Frisco Square Blvd. Persons with disabilities who plan to attend this meeting and who may need
auxiliary aids or services such as interpreters for persons who are deaf or hearing impaired, readers, or large print, are requested to
contact the City Secretary’s Office at least 48-hours prior to the meeting. Please e-mail your request to: CitySec@friscotexas.gov or call
(972) 292-5020. BRAILLE IS NOT AVAILABLE.
Date Removed: _____________________________ Removed By: ______________________________
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