Commission on Cultural Arts and Tourism

CITY OF HENDERSON COMMISSION ON CULTURAL ARTS AND TOURISM REGULAR MEETING MINUTES November 17, 2016 I. CALL TO ORDER Chairman Brooks called the meeting to order at 4:32 p.m., at the City of Henderson, City Hall Annex Conference Room, 280 S. Water Street, Henderson, Nevada 89015. II. CONFIRMATION OF POSTING AND ROLL CALL The Board Secretary confirmed the Commission on Cultural Arts & Tourism Meeting had been noticed in compliance with the Open Meeting Law by posting the Agenda three working days prior to the meeting at City Hall, the Multigenerational Center, the Whitney Ranch Recreation Center, Fire Station No. 86, the Nevada Public Notice Website, the City of Henderson Website, and by mailing a copy of the Agenda to everyone appearing thereon on the Agenda Master Mailing List. PRESENT: Chairman Tim Brooks Vince Alberta (arrived 4:44 p.m.) Angela Brommel MJ Maynard Gavin Mealiffe Scott Muelrath Scott Voeller EXCUSED: Bryan Lindsey Creson Oakley CITY COUNCIL REP: N/A CITY STAFF: Barbra Coffee, Director, Economic Development & Tourism Sally Galati, Assistant City Attorney Joyce Mallari, Manager CA&T Operations & Programs Ed Kirby, National Sales Executive D’Ann Buggia, Executive Administrative Assistant GUESTS: N/A III. PUBLIC COMMENT There was no public comment. Commission on Cultural Arts and Tourism Page 2 of 4 Thursday, November 17, 2016 – Approved Minutes IV. ACCEPTANCE OF AGENDA (For Possible Action) The Commissioners reviewed the Agenda as presented. Mr. Brooks noted that NB-3 was moved to the first item on the agenda. (MOTION) Mr. Voeller introduced a motion to accept the agenda with the noted change to the order of items. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. V. NEW BUSINESS NB-1 MINUTES AUGUST 18, 2016, COMMISSION ON CULTURAL ARTS & TOURISM ECONOMIC DEVELOPMENT & TOURISM For Possible Action. RECOMMENDATION: Adopt Adopt minutes from August 18, 2016, Commission on Cultural Arts & Tourism meeting. (MOTION) Mr. Mealiffe introduced a motion to adopt the minutes as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. NB-2 TOURISM & DESTINATION HENDERSON UPDATES ECONOMIC DEVELOPMENT & TOURISM Ms. Coffee provided an update on the Tourism and Destination Henderson marketing effort. Staff originally discussed holding a workshop with the Commissioners to create a positioning statement and marketing plan for tourism; however, City leadership is discussing a citywide marketing strategy so the workshop has been put on hold. City leadership is considering formalizing an RFP to solicit a consultant for the marketing effort. Ms. Coffee noted the Tourism team continues to work on keeping exposure on Destination Henderson through events and general advertising. Also, the billboard at 215/95, which is owned by Cadence, offered space to advertise a rotating digital image at no cost. Ms. Coffee also reported there is a renewed focus and priority on getting the Convention Center as close to revenue neutral as possible. Staff has been asked to drive whatever business they can to the Convention Center. Ms. Coffee noted that no major upgrades are being done at this time; however, they Commission on Cultural Arts and Tourism Page 3 of 4 Thursday, November 17, 2016 – Approved Minutes are awaiting cost estimates as there are a couple major areas in need of repair. NB-3 TOURISM EVENT PROPOSAL ECONOMIC DEVELOPMENT & TOURISM For Possible Action. RECOMMENDATION: Approve Ms. Mallari distributed a draft of an event proposal form for evaluating out of market events, similar to what was used under the Cultural Arts & Tourism department. With the recent changes to the department, it was decided to re-evaluate the form and review process. Ms. Mallari highlighted three primary objectives critical to the review of out of market events, including room nights and economic impact, potential media exposure for the City and assessing the type of event and how it fits with the City. Ms. Mallari also noted that every event does not necessarily have to meet all the criteria. Ms. Mallari reviewed the information requested on the form, which includes organizational background, event information, history of the event, marketing plan and what type of support they are requesting from the City. Ms. Mallari noted that 90% of the time promoters are requesting financial support for their event. The Commissioners discussed the event proposal form and offered some additional items to include such as a referral from a past event and a sponsorship recap from some of the bigger events. (MOTION) Mr. Voeller introduced a motion to approve the tourism event proposal form with the noted additions. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. NB-4 2017 MEETING SCHEDULE COMMISSION ON CULTURAL ARTS & TOURISM ECONOMIC DEVELOPMENT & TOURISM For Possible Action. RECOMMENDATION: Approve The Commission discussed the meeting schedule for 2017 and reviewed dates for the quarterly meetings. (MOTION) Mr. Muelrath introduced a motion to set the 2017 meeting schedule for the 2nd Thursday of the month beginning March 9, 2017. Meetings can be rescheduled as needed. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. Commission on Cultural Arts and Tourism Page 4 of 4 Thursday, November 17, 2016 – Approved Minutes VI. CHAIRMAN\MEMBER COMMENTS There were no Chairman/member comments. VII. SET NEXT MEETING The next meeting was set for Thursday, March 9, 2017, at 4:30 p.m. VIII. PUBLIC COMMENT There was no public comment. IX. ADJOURNMENT There being no further business to come before the Commission, Chairman Brooks adjourned the meeting at 5:20 p.m. Respectfully submitted, _____________________ D’Ann Buggia Board Secretary/Executive Administrative Assistant