Commission on Tourism

CITY OF HENDERSON COMMISSION ON TOURISM APPROVED MINUTES September 14, 2017 I. CALL TO ORDER Chairman Brooks called the meeting to order at 4:31 p.m., at the City of Henderson, City Hall Annex Conference Room, 280 S. Water Street, Henderson, Nevada 89015. II. CONFIRMATION OF POSTING AND ROLL CALL The Board Secretary confirmed the Commission on Tourism Meeting had been noticed in compliance with the Open Meeting Law by posting the Agenda three working days prior to the meeting at City Hall, the Multigenerational Center, the Whitney Ranch Recreation Center, Fire Station No. 86, the Nevada Public Notice Website, the City of Henderson Website, and by emailing a copy of the Agenda to everyone appearing thereon on the Agenda Master Mailing List. PRESENT: Chairman Tim Brooks Vince Alberta (via conference call at 4:35 p.m.) Angela Brommel Lauren Davis Bryan Lindsey MJ Maynard Gavin Mealiffe EXCUSED: Scott Muelrath Scott Voeller CITY COUNCIL REP: Councilwoman Gerri Schroder CITY STAFF: Barbra Coffee, Director, Economic Development & Tourism Joyce Mallari Brent Gunson, Assistant City Attorney Ed Kirby, National Sales Executive D’Ann Buggia, Executive Administrative Assistant III. PUBLIC COMMENT There was no public comment. IV. ACCEPTANCE OF AGENDA (For Possible Action) The Commissioners reviewed the Agenda as presented. (MOTION) Ms. Maynard introduced a motion to accept the agenda as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. V. NEW BUSINESS Commission on Tourism Page 2 of 3 Thursday, September 14, 2017 – Approved Minutes NB-1 MINUTES COMMISSION ON TOURISM JUNE 8, 2017 Economic Development & Tourism For Possible Action. RECOMMENDATION: Adopt Adopt minutes from June 8, 2017, Commission on Tourism meeting. (MOTION) Mr. Mealiffe introduced a motion to adopt the minutes as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. NB-2 ETHEL M PRESENTATION Economic Development & Tourism Mr. Oren Young, General Manager of Ethel M, provided an overview of their recent changes and renovations. Mr. Young noted they renovated the public portion of the facility, which includes a self-guided tour display and a tasting room. They are also planning an expansion of the Cactus Garden in the future and plan to host more events such as weddings. They have also remodeled their retail stores located at the airport. Mr. Young also noted they are developing new packaging and new products. Mr. Young stated that tour buses are a lifeline to Ethel M and any opportunity to partner with Economic Development & Tourism and our hotel partners is welcomed. NB-3 TOURISM UPDATE Economic Development & Tourism Ms. Mallari provided an update on recent and upcoming tourism events in Henderson.  CraftHaus Brewery is hosting a “Fruit Splosion Fest” on September 16. The event includes several guest breweries featuring 32 beers. They are partnering with Sunset Station and Fiesta Station for special room rates.  The Wild West Bass Lucas Oil Western Classic was held September 7—9 and brought nearly 700 room nights to Henderson. The event included a meet and greet at the Henderson Events Plaza and the welcome dinner was held at the Convention Center.  The 9th Annual Rose Regatta festival will be held at Lake Las Vegas on October 14. Staff is working with our local hotel partners to offer room blocks for the event.  On October 14, the Aki Matsuri Japanese Festival will be held at the Henderson Events Plaza. This is the 2nd year the event will be hosted in Henderson and last year drew over 5,000 attendees.  The Ghost Tree Invitational golf event will be held at Reflection Bay on October 27 and includes a culinary event on October 28. Commission on Tourism Page 3 of 3 Thursday, September 14, 2017 – Approved Minutes  Tough Mudder is returning to Lake Las Vegas for the 4th consecutive year. The event will be held on October 28 and 29 followed by the World’s Toughest Mudder on November 11 and 12.  The Las Vegas Challenge disc golf championship will be held at the Wildhorse Golf Club February 22-25, 2018. NB-4 MARKETING PROCESS UPDATE Economic Development & Tourism Ms. Coffee reported that the City issued a Request for Proposal (RFP) for an Economic Development marketing plan on July 13, 2017. An evaluation team reviewed the ten proposals that were received and conducted interviews with the two highest ranking firms. The firm which is selected will develop new branding and positioning statements relative to business attraction and tourism. The City anticipates having a recommendation to City Council at their October 3 meeting. VI. CHAIRMAN\MEMBER COMMENTS There were no Chairman/member comments. VII. SET NEXT MEETING The next meeting was set for Thursday, December 14, 2017, at 4:30 p.m. VIII. PUBLIC COMMENT There was no public comment. IX. ADJOURNMENT There being no further business to come before the Commission, Chairman Brooks adjourned the meeting at 5:19 p.m. Respectfully submitted, _____________________ D’Ann Buggia Board Secretary/Executive Administrative Assistant