Commission on Tourism

CITY OF HENDERSON COMMISSION ON TOURISM APPROVED MINUTES SEPTEMBER 12, 2019 I. CALL TO ORDER Chairman Brooks called the meeting to order at 4:30 p.m., at the City of Henderson, City Hall Annex Conference Room, 280 S. Water Street, Henderson, Nevada 89015. II. CONFIRMATION OF POSTING AND ROLL CALL The Board Secretary confirmed the Commission on Tourism Meeting had been noticed in compliance with the Open Meeting Law by posting the Agenda three working days prior to the meeting at City Hall, the Multigenerational Center, the Whitney Ranch Recreation Center, Fire Station No. 86, the Nevada Public Notice Website, the City of Henderson Website, and by emailing a copy of the Agenda to everyone appearing thereon on the Agenda Master Mailing List. PRESENT: Chairman Tim Brooks Vince Alberta (via conference call) Angela Brommel Lauren Davis Bryan Lindsey MJ Maynard (arrived 4:40 p.m.) Gavin Mealiffe Scott Voeller EXCUSED: Scott Muelrath CITY COUNCIL REP: N/A CITY STAFF: Derek Armstrong, Director, Economic Development & Tourism Bethany Sanchez, Assistant City Attorney Joyce Mallari, Manager of Business Operations & Tourism Ed Kirby, National Sales Executive D’Ann Buggia, Executive Administrative Assistant GUESTS: Connie Anderson, The Abbi Agency III. PUBLIC COMMENT There was no public comment. IV. ACCEPTANCE OF AGENDA (For Possible Action) The Commissioners reviewed the Agenda as presented. Commission on Tourism Page 2 of 4 Thursday, September 12, 2019 – Approved Minutes (MOTION) Mr. Mealiffe introduced a motion to accept the agenda as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. V. NEW BUSINESS NB-1 MINUTES COMMISSION ON TOURISM MEETING JUNE 13, 2019 Economic Development & Tourism Adopt minutes from June 13, 2019, Commission on Tourism meeting. (MOTION) Mr. Mealiffe introduced a motion to adopt the minutes as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. NB-2 UPDATE ON VISIT HENDERSON WEBSITE DESIGN AND DEVELOPMENT Economic Development & Tourism The Manager of Business Operations and Tourism provided an update on phase two of the Visit Henderson website revamp, which includes building content pages and launching a new splash page. Since August 21, there have been nearly 1,100 new users to visit the site, which is an increase of 10% compared to the same time last year and users are spending an average of 20 seconds longer on the site. Also, there has been a decrease in the bounce rate. Tourism is also working on an eblast that will go out to over 15,000 meeting planners in the next two weeks and staff is also working with The Abbi Agency to create material that can be posted on Facebook and Instagram. Ms. Anderson distributed content architecture i.e. a “blueprint” for the base level of the website with all the different pages that need to be built out. There are three different types of boxes for the “blueprint”: gray = content; white/green = call to action; white/blue = pages that will open up listings. The Commissioners offered several suggestions including incorporating a booking engine for golf packages, adding a transportation focus i.e. how to get around and include a link for special offers to Henderson businesses. Also, events included on the website will be focused on the out of market tourism draw. Ms. Anderson noted that the website design was based on research done during the branding process and looking at national trends. Also, most users are coming to the website via mobile devices, so we want to make sure it works well on mobile devices. The next phase will be an expanded navigation for desktop so the navigation will be listed across the top of the page. Commission on Tourism Page 3 of 4 Thursday, September 12, 2019 – Approved Minutes NB-3 VISIT HENDERSON ONE-SHEET TEMPLATE Economic Development & Tourism The Manager of Business Operations and Tourism noted that staff is working on a series of one-sheet templates for use at consumer shows. There will be a series of one-sheets including family friendly and golf. On the front is brief description, image and locater to show our proximity to Las Vegas, Lake Mead and Hoover Dam. On the back, they highlight five different areas that are appealing to families. NB-4 MEETING PLANNING GUIDE Economic Development & Tourism Ms. Mallari distributed a copy of the Destination Henderson meeting planning guide for the Commissioners to review and provide feedback. She also included suggested updates for the new guide. Once updated, a PDF version will be posted on the website and will be loaded on flash drives to hand out to meeting planners. Ms. Mallari requested the Commissioners to provide their feedback by September 19. NB-5 DIRECTOR'S UPDATE Economic Development & Tourism Mr. Armstrong introduced himself and gave a brief update on his background. Mr. Armstrong highlighted some of the additional work being done on the Visit Henderson website including working with Avian Films to get updated photos and video. He also had an interview with Small Markets magazine which will run in the October issue. Henderson has a lot of great opportunities for tourism and economic development with the new Haas facility, the Golden Knights facility and the new developments on Water Street. VI. CHAIRMAN\MEMBER COMMENTS Ms. Brommel attended an annual arts conference and one of the sessions discussed public art and how businesses and cities work together. Ms. Brommel participates on the City’s arts and council committee and was able to provide information from the session to Parks & Recreation. VII. SET NEXT MEETING The next meeting was scheduled for December 12, 2019. Commission on Tourism Page 4 of 4 Thursday, September 12, 2019 – Approved Minutes VIII. PUBLIC COMMENT There was no public comment. IX. ADJOURNMENT There being no further business to come before the Commission, Chairman Brooks adjourned the meeting at 5:06 p.m. Respectfully submitted, _____________________ D’Ann Buggia Board Secretary/Executive Administrative Assistant These minutes were approved administratively.