Committee of the Whole
Regular MeetingOconomowoc, WI · March 2, 2021
Minutes
City of Oconomowoc
Committee-Of-The-Whole Meeting Minutes
March 02, 2021 - 6:15 PM
Aldermen Present: Matt Rosek, John Zapfel, Kevin Ellis, Karen Spiegelberg, Matt Mulder, Charles Schellpeper, Lou Kowieski
Absent: Andy Rogers
Also Present: Robert Magnus, Matt Trebatoski, Betsy Bleck, Diane Coenen, Robert Duffy, Mark Frye, Jason Gallo, Craig Hoeppner,
James Pfister, Joe Pickart, Laurie Sullivan, Ivan Lam
Call to order and confirmation of appropriate meeting notification
Committee Business
a. Consider/act on Approving Draft Ordinance Creating Section 17.111(10) Food Trucks/Mobile Food Shops and
Sending to Plan Commission for Review and Recommendation
Gallo gave a PowerPoint presentation.
Motion to approve draft ordinance creating section 17.111(10) Food Trucks/Mobile Food Shops and sending to Plan Commission for
review and recommendation made by Rosek and seconded by Zapfel.
Motion carried 7-0-0.
Adjourn
Motion by Rosek to adjourn the Committee-Of-The-Whole meeting; second by Kowieski. Motion carried 7-0-0. The
meeting adjourned at 7:09 PM.
________________________________
Diane Coenen, City Clerk
City of Oconomowoc
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Committee-Of-The-Whole - March 02, 2021
Agenda
City of Oconomowoc
Committee-Of-The-Whole
Tuesday, March 02, 2021 - 6:15 PM
City Hall - Council Chambers
174 E. Wisconsin Ave. Oconomowoc, WI 53066
Notice: If a person with a disability requires that the meeting be accessible or that materials at the
meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request
adequate accommodations. Tel: (262) 569-2186.
1. Call to order and confirmation of appropriate meeting notification
2. Committee Business
a. Consider/act on Approving Draft Ordinance Creating Section 17.111(10) Food Trucks/Mobile
Food Shops and Sending to Plan Commission for Review and Recommendation
3. Adjourn
________________________________
Diane Coenen, City Clerk
City of Oconomowoc
Notice is hereby given that a majority of the Common Council will be present at the above scheduled meeting to gather information
about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to
State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the
Common Council will not take any formal action at this meeting.
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MEMORANDUM
DEPARTMENT
Date: February 22, 2021
To: Committee-of-the-Whole Members
From: Jason Gallo, City Planner / Zoning Administrator
Re: Food Truck / Food Court Ordinance
RELATES TO THE STRATEGIC PLAN
Strategic Goal- Promote Economic Development within the City
BACKGROUND
The Committee-of-the-Whole has reviewed the draft food truck ordinance in November and December of 2020.
In January Staff received updated comments from an Aldermen and incorporated points made from others
during previous meetings. The changes include the following:
the annual payment was increased from $250 to $450;
the cap of no more than 4 food trucks will be allowed on any one parcel was removed;
regulations regarding signage were deleted;
regulations regarding music were deleted;
regulations regarding restrooms were deleted;
ADDITIONAL ANALYSIS
Most comments previously shared with the group have been positive. Since our last meeting, Planning has
received 3 requests for food carts that I said we are currently developing an ordinance that regulates these uses.
It is understandable that people are not interested in starting a Food Truck business during the months of
January and February, but staff expects the inquiries to start again this coming Spring.
FINANCIAL IMPACT
We have heard some concerns about these users taking away customers from existing businesses. This ordinance
now has fees, including an initial application fee and annual renewal fees.
RECOMMENDATION
Direct Staff to forward the ordinance to the Plan Commission.
SUGGESTED MOTION
Motion to send the draft ordinance as amended to the Plan Commission for review & recommendation.
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17.111 (10) Food Trucks / Mobile Food Shops
DRAFT - Updated January 11, 2021December 21, 2020
(a) Definitions
1. Food Truck or Mobile Food Shop is any temporary structure, trailer, motorized
vehicle, or cart that is brought to a site for the purpose of selling, preparing, or
displaying food items.
2. Food Court is any parcel that contains three or more food trucks or mobile food
shops at the same period of time.
(b) Permit Required – No vendor shall sell, offer for sale, or display food items from a food truck
or mobile food shop location without first obtaining a permit from the City of Oconomowoc.
Food delivery services or private caterers serving private businesses or residences are exempt
from the requirements of this ordinance. Food trucks in the City less than 4 days are exempt
from the requirements within this ordinance. Any food truck or mobile food shop operating
without City permits are subject to citations and penalties identified in Section 25.04 Penalty
Provisions of the City Municipal Ordinance.
(c) Prohibited Locations – Food trucks and mobile food shops are prohibited to sell, park or
operate on any public sidewalks, public parks, public streets or other publicly owned land, unless
in conjunction with an approved special events permit issued by the Parks, Recreation and
Forestry Department. No food trucks or mobile food shops may park and/or operate on any
residentially zoned property. Specifically food trucks, food carts or other mobile food shops are
not allowed to locate and/or operate within the zoning districts of SR, Suburban Residential; TR,
Traditional Residential; RML, Residential Multi-Unit Low; RMH, Residential Multi-Unit High; IRS,
Isthmus Residential Single-Family; IRM, Isthmus Residential Multi-Family; RR, Rural Residential;
and UR, Urban Reserve.
(d) Application – An application form for a permit provided by the City of Oconomowoc under
this section shall be completed by the vendor and contain the following information:
1. The vendor’s name, address, email address and phone number;
2. A description of the food truck or mobile food shop from which the application intends
to vend, including the dimensions of the truck, or device;
3. A description of the items to be offered for sale;
4. A copy of the vendor’s license from Waukesha County Department of Health;
5. A certificate of insurance, or an acknowledgment thereof, by an insurance carrier
licensed to do business in this state, evidencing comprehensive general liability coverage
in the amount of one million dollars ($1,000,000), to protect against damage to property
and/or persons resulting from the operation of the mobile food shop;
T:\____Projects\Food Trucks\Draft_Ordiance_12_21_20_CleanCopy.docx
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6. The location(s) for which a permit is sought. Including a site plan identifying the precise
location where the food truck / mobile food shop will be located;
7. Documentation from the property owner that the operator has permission to operate
at that location.
8. Plan of Operations explaining the following: days and hours that the food truck /
mobile food shop will be on site, the hours that the sales will occur, traffic circulation,
customer parking, tables/chairs number and location, lighting, music, signage, restroom
access, waste containers and any other information that is pertinent to the operations;
9. Initial Application fee of $500 dollars for temporary use and $1,000 for permanent use.
Additional inspection fees or chargeback fees may be required by either the Western
Lakes Fire District, Building Inspection or Planning Department; and
10. Any other information as the City may require.
(e) Annual Fees - An annual renewal fee for permanent use is $250450.00. Payment is due by
January 31st for said calendar year.
(f) Permit Issuance – Upon receipt of a complete application in compliance with section (d) of
this ordinance, the City Planner / Zoning Administrator shall determine the duration of the
intended sales.
1. Temporary Use - If the sales are to be conducted at that location for 3 months or less,
the City Planner / Zoning Administrator may administratively issue a temporary use
permit for the food truck / mobile food shop. The City Planner / Zoning Administrator
shall either issue the temporary use permit or provide notice to the applicant that the
application is not complete within 10 working days of receipt of the application. Each
temporary use permit, including renewals requires a new application and fee.
2. Permanent Use - If the sales are to be conducted greater than 3 months in duration,
the application shall be referred to the City of Oconomowoc Plan Commission for a site
plan review per Section 17.805 Design Review of the City Zoning Ordinance. The applicant
shall submit the information requested within subsection (d) of this ordinance.
3. Food Court – If a site is designed for three or more food trucks or if three or more food
trucks currently exist, the Plan Commission shall review and approve a master plan for
the food court use. The property owner shall submit the information requested within
subsection (d) of this ordinance. Each individual food vendor within a food court shall be
approved by the Plan Commission. In any event, no more than 4 food trucks will be
allowed on any parcel within the City.
3. Appeals - The applicant may appeal any denial by either Planning Staff or the City Plan
Commission. Appeals of the Planning Department shall go to the Plan Commission.
Appeals of the Plan Commission shall go to the City Common Council. The appeal shall
be made within 30-days of the date of the denial.
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4
(g) Permit Exceptions – No permits from the City Planner / Zoning Administrator are required
for food trucks / mobile food shops for temporary vendors that are approved under a special
event permit issued by the City Parks, Recreation and Forestry Department.
(h) Special Events / Community Events – No temporary use permit will be granted by the City
Planner / Zoning Administrator to allow a food truck / mobile food shop at a special event or
community event.
(i) Inspections – Prior to opening for business, each food truck or mobile food shop shall be
inspected by the Western Lakes Fire District and the City of Oconomowoc Building Inspection.
Applicants shall comply and stay in compliance with all requirements of the Fire Prevention Code
and the City Building and Safety Ordinances. Permanent permit holders shall be inspected by the
Fire District representatives at least yearly.
(j) Location Regulations – No food truck / mobile food shop shall be allowed to operate within
thirty (30) feet of a property occupied by a residence; within ten (10) feet of a driveway or
driveway apron; within ten (10) feet of a building entrance or fire exit; within ten (10) feet of
another food truck or mobile food shop; closer than ten (10) feet from any public sidewalk; or
300 feet from the premise of a private or public school. All food trucks or mobile food shop shall
remain at the fixed location per the approved permit.
(k) Alcohol / Tobacco – No vendor shall be allowed to sell, possess, consume or distribute
alcoholic beverages while operating a food truck or mobile food shop. In addition, tobacco
products of any sort shall not be offered for sale.
(l) Waste products – No grey water, grease, trash or other similar products may be deposited
into any storm sewer. Vendors must keep the grounds around their food truck / mobile food
shop free of litter, trash, paper and waste at all times.
(m) Utilities – A permanent water or wastewater connection is prohibited. Commented [MR1]: What about electrical? If electrical
is needed, there should have to be a permanent connection,
(n) Signage – Advertising signage shall not be in the public right-of-way and not to exceed 32 no extension cords running over ground.
square feet in size. No more than one sign per vendor. Commented [MR2]: I don’t think we want signage at all.
Why do they need signs when the food truck itself is a big
(o) Music – Food trucks / mobile food shops shall not make any loud or unreasonable noise for sign? Downtown businesses are not allowed to have signs
outside.
the purpose of advertising or drawing attention to its food shop operations or any other purpose.
Any outside sound equipment used shall not exceed 70 decibels when measured at closest
property line. Commented [MR3]: I don’t think we want them playing
music at all. Downtown business do not play music outside.
(p) Lighting – All vendor lighting shall be approved by the City prior to installation. All exterior
lighting shall be hooded or shielded so that the light source is not directly visible to any nearby
residential use.
(q) Litter – No food truck or mobile food shop shall conduct business without making available a
container suitable for the placement of litter.
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5
(r) Tables / Chairs – Vendors may not place tables and chairs that inhibit pedestrian and vehicle
traffic. Any obstructions deemed unsafe by the City or placed without proper approval will be
promptly removed. Tables and Chairs are not allowed within the public right-of-way. No more Commented [MR4]: Let’s limit this so it does not look
like an ad hoc picnic area.
than two tables with seating up to eight will be allowed. Seating shall be uniform and plastic or
lawn-chair type furniture is not allowed.
(s) Restrooms – Any mobile food vendor area on the same parcel with three or more vendors
operating at the same time shall provide a portable restroom. The property owner shall be
responsible for the placement and maintenance of restroom. Commented [MR5]: I discussed this with Sarah and
others, I think portable restrooms here will look terrible.
(t) Revocation – The City of Oconomowoc Common Council may suspend or revoke any permit Instead, we should think about signage to the restrooms by
Fowler or in City Hall.
granted under this section on the basis of any violation of this chapter.
(u) Overall Number – The City of Oconomowoc shall not exceed a cumulative total of 15 food
trucks or mobile food shops within the City at one time. Food trucks operating within the City
limits for a special event do not count toward this number. Once the maximum number is
reached, the office of the City Planner / Zoning Administrator shall no longer approve requests
or take to the City Plan Commission until there is less than 15 operating vendors.
(v) Existing Vendors – All existing food trucks / mobile food shops shall apply for permits within
90 days of passage of this ordinance. All vendors shall comply with the regulations listed within
said ordinance.
T:\____Projects\Food Trucks\Draft_Ordiance_12_21_20_CleanCopy.docx
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17.111 (10) Food Trucks / Mobile Food Shops
DRAFT - Updated January 11, 2021
(a) Definitions
1. Food Truck or Mobile Food Shop is any temporary structure, trailer, motorized
vehicle, or cart that is brought to a site for the purpose of selling, preparing, or
displaying food items.
2. Food Court is any parcel that contains three or more food trucks or mobile food
shops at the same period of time.
(b) Permit Required – No vendor shall sell, offer for sale, or display food items from a food truck
or mobile food shop location without first obtaining a permit from the City of Oconomowoc.
Food delivery services or private caterers serving private businesses or residences are exempt
from the requirements of this ordinance. Food trucks in the City less than 4 days are exempt
from the requirements within this ordinance. Any food truck or mobile food shop operating
without City permits are subject to citations and penalties identified in Section 25.04 Penalty
Provisions of the City Municipal Ordinance.
(c) Prohibited Locations – Food trucks and mobile food shops are prohibited to sell, park or
operate on any public sidewalks, public parks, public streets or other publicly owned land, unless
in conjunction with an approved special events permit issued by the Parks, Recreation and
Forestry Department. No food trucks or mobile food shops may park and/or operate on any
residentially zoned property. Specifically food trucks, food carts or other mobile food shops are
not allowed to locate and/or operate within the zoning districts of SR, Suburban Residential; TR,
Traditional Residential; RML, Residential Multi-Unit Low; RMH, Residential Multi-Unit High; IRS,
Isthmus Residential Single-Family; IRM, Isthmus Residential Multi-Family; RR, Rural Residential;
and UR, Urban Reserve.
(d) Application – An application form for a permit provided by the City of Oconomowoc under
this section shall be completed by the vendor and contain the following information:
1. The vendor’s name, address, email address and phone number;
2. A description of the food truck or mobile food shop from which the application intends
to vend, including the dimensions of the truck, or device;
3. A description of the items to be offered for sale;
4. A copy of the vendor’s license from Waukesha County Department of Health;
5. A certificate of insurance, or an acknowledgment thereof, by an insurance carrier
licensed to do business in this state, evidencing comprehensive general liability coverage
in the amount of one million dollars ($1,000,000), to protect against damage to property
and/or persons resulting from the operation of the mobile food shop;
T:\____Projects\Food Trucks\Draft_Ordiance_12_21_20_CleanCopy.docx
7
6. The location(s) for which a permit is sought. Including a site plan identifying the precise
location where the food truck / mobile food shop will be located;
7. Documentation from the property owner that the operator has permission to operate
at that location.
8. Plan of Operations explaining the following: days and hours that the food truck /
mobile food shop will be on site, the hours that the sales will occur, traffic circulation,
customer parking, tables/chairs number and location, lighting, music, signage, restroom
access, waste containers and any other information that is pertinent to the operations;
9. Initial Application fee of $500 dollars for temporary use and $1,000 for permanent use.
Additional inspection fees or chargeback fees may be required by either the Western
Lakes Fire District, Building Inspection or Planning Department; and
10. Any other information as the City may require.
(e) Annual Fees - An annual renewal fee for permanent use is $450.00. Payment is due by
January 31st for said calendar year.
(f) Permit Issuance – Upon receipt of a complete application in compliance with section (d) of
this ordinance, the City Planner / Zoning Administrator shall determine the duration of the
intended sales.
1. Temporary Use - If the sales are to be conducted at that location for 3 months or less,
the City Planner / Zoning Administrator may administratively issue a temporary use
permit for the food truck / mobile food shop. The City Planner / Zoning Administrator
shall either issue the temporary use permit or provide notice to the applicant that the
application is not complete within 10 working days of receipt of the application. Each
temporary use permit, including renewals requires a new application and fee.
2. Permanent Use - If the sales are to be conducted greater than 3 months in duration,
the application shall be referred to the City of Oconomowoc Plan Commission for a site
plan review per Section 17.805 Design Review of the City Zoning Ordinance. The applicant
shall submit the information requested within subsection (d) of this ordinance.
3. Food Court – If a site is designed for three or more food trucks or if three or more food
trucks currently exist, the Plan Commission shall review and approve a master plan for
the food court use. The property owner shall submit the information requested within
subsection (d) of this ordinance. Each individual food vendor within a food court shall be
approved by the Plan Commission. In any event, no more than 4 food trucks will be
allowed on any parcel within the City.
3. Appeals - The applicant may appeal any denial by either Planning Staff or the City Plan
Commission. Appeals of the Planning Department shall go to the Plan Commission.
Appeals of the Plan Commission shall go to the City Common Council. The appeal shall
be made within 30-days of the date of the denial.
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8
(g) Permit Exceptions – No permits from the City Planner / Zoning Administrator are required
for food trucks / mobile food shops for temporary vendors that are approved under a special
event permit issued by the City Parks, Recreation and Forestry Department.
(h) Special Events / Community Events – No temporary use permit will be granted by the City
Planner / Zoning Administrator to allow a food truck / mobile food shop at a special event or
community event.
(i) Inspections – Prior to opening for business, each food truck or mobile food shop shall be
inspected by the Western Lakes Fire District and the City of Oconomowoc Building Inspection.
Applicants shall comply and stay in compliance with all requirements of the Fire Prevention Code
and the City Building and Safety Ordinances. Permanent permit holders shall be inspected by the
Fire District representatives at least yearly.
(j) Location Regulations – No food truck / mobile food shop shall be allowed to operate within
thirty (30) feet of a property occupied by a residence; within ten (10) feet of a driveway or
driveway apron; within ten (10) feet of a building entrance or fire exit; within ten (10) feet of
another food truck or mobile food shop; closer than ten (10) feet from any public sidewalk; or
300 feet from the premise of a private or public school. All food trucks or mobile food shop shall
remain at the fixed location per the approved permit.
(k) Alcohol / Tobacco – No vendor shall be allowed to sell, possess, consume or distribute
alcoholic beverages while operating a food truck or mobile food shop. In addition, tobacco
products of any sort shall not be offered for sale.
(l) Waste products – No grey water, grease, trash or other similar products may be deposited
into any storm sewer. Vendors must keep the grounds around their food truck / mobile food
shop free of litter, trash, paper and waste at all times.
(m) Utilities – A permanent water or wastewater connection is prohibited. Commented [MR1]: What about electrical? If electrical
is needed, there should have to be a permanent connection,
(p) Lighting – All vendor lighting shall be approved by the City prior to installation. All exterior no extension cords running over ground.
lighting shall be hooded or shielded so that the light source is not directly visible to any nearby Commented [MR2]: I don’t think we want them playing
music at all. Downtown business do not play music outside.
residential use.
(q) Litter – No food truck or mobile food shop shall conduct business without making available a
container suitable for the placement of litter.
(r) Tables / Chairs – Vendors may not place tables and chairs that inhibit pedestrian and vehicle
traffic. Any obstructions deemed unsafe by the City or placed without proper approval will be
promptly removed. Tables and Chairs are not allowed within the public right-of-way. No more Commented [MR3]: Let’s limit this so it does not look
like an ad hoc picnic area.
than two tables with seating up to eight will be allowed. Seating shall be uniform and plastic or
lawn-chair type furniture is not allowed.
(t) Revocation – The City of Oconomowoc Common Council may suspend or revoke any permit Commented [MR4]: I discussed this with Sarah and
others, I think portable restrooms here will look terrible.
granted under this section on the basis of any violation of this chapter. Instead, we should think about signage to the restrooms by
Fowler or in City Hall.
T:\____Projects\Food Trucks\Draft_Ordiance_12_21_20_CleanCopy.docx
9
(u) Overall Number – The City of Oconomowoc shall not exceed a cumulative total of 15 food
trucks or mobile food shops within the City at one time. Food trucks operating within the City
limits for a special event do not count toward this number. Once the maximum number is
reached, the office of the City Planner / Zoning Administrator shall no longer approve requests
or take to the City Plan Commission until there is less than 15 operating vendors.
(v) Existing Vendors – All existing food trucks / mobile food shops shall apply for permits within
90 days of passage of this ordinance. All vendors shall comply with the regulations listed within
said ordinance.
T:\____Projects\Food Trucks\Draft_Ordiance_12_21_20_CleanCopy.docx
10
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