Occupancy Tax Board
Regular MeetingRoswell, NM · January 17, 2023
Minutes
MINUTES OF THE OCCUPANCY
TAX BOARD
Tuesday, January 17, 2023 2:30 p.m.
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Sandra
England, Patricia Andrade-Loranca
Staff Coordinator: Juanita Jennings
Notice of this meeting was given to the public in compliance with Sections 10-15-1 through 10-
15-4 NMSA 1978 and Resolution 22-14
A. CALL TO ORDER
The meeting was called to order at 2:31 p.m.
B. ROLL CALL
Members present: Kerry Moore, Bonnie Bitzer, Sandra England
Staff present: Juanita Jennings, TJ Conyers
Guests present:
C. APPROVAL OF AGENDA
Member Bitzer moved to approve the agenda as presented. Member Sandra England was
the second. A voice vote was as follows: Kerry Moore – Yes; Bonnie Bitzer – Yes; Sandra
England– Yes; and the motion passed 3-0 with Member Andrade-Loranca absent.
D. APPROVAL OF THE MINUTES
During our research, it came to our attention that there was on Occupancy Tax Board
meeting in November 2022. The Minutes for August were inadvertently added into the
packet as the minutes for November 2022, as thought to be the most recent meeting
minutes. The August minutes were previously approved in November 2022. The minutes
for November 2022 will be presented to be approved at the February 2023 meeting.
E. ACTION ITEMS
1. Consider and make a recommendation on a talent buyer and production company for
the UFO Festival 2023 main Concert
Chair Moore made a motion to recommend Agent 2 as the Talent Buyer for the UFO Festival
2023 main concert. Member Bitzer was the second. A voice vote was as follows: Kerry
Moore – Yes; Bonnie Bitzer – Yes; Sandra England– Yes; and the motion passed 3-0 with
Member Andrade-Loranca absent.
Chair Moore made a motion to recommend Company 1 as the Production Company for the
UFO Festival 2023 main concert. Member Bitzer was the second. A voice vote was as
follows: Kerry Moore – Yes; Bonnie Bitzer – Yes; Sandra England– Yes; and the motion
passed 3-0 with Member Andrade-Loranca absent.
F. NON-ACTION ITEMS
Juanita Jennings, the city’s representative for the board, discussed the Lodgers’ Tax and
Convention Center fee reports for November 2022. The city reported collecting $91,015 in
Lodgers’ Tax fees and $51,480 in Convention Center fees during the month of November,
bringing the final fiscal year totals to $648,912 and $353,573, respectively.
G. PUBLIC COMMENT
None.
H. ADJOURNMENT
Member Bitzer moved to adjourn the meeting. Member England was the second. A voice
vote was as follows: Kerry Moore – Yes; Bonnie Bitzer – Yes; Sandra England – Yes; and the
motion passed 3-0 with Member Andrade-Loranca absent.
The meeting adjourned at 3:17 p.m.
Agenda
OCCUPANCY TAX BOARD MEETING
Tuesday, January 17, 2023, 2:30 p.m.
Conference Room at Roswell City Hall
425 Richardson Ave. Roswell, NM 88201
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer,Sandra
England, Patricia Andrade-Loranca
Staff Representative: Juanita Jennings
A. Call to Order
B. Roll Call
C. Approval of Agenda
D. Approval of minutes
1. Approval of August 16, 2022 meeting minutes (Pages 2-3)
E. Action Items
1. Consider and make a recommendation on a talent buyer and production company
for the UFO Festival 2023 main concert. (Pages 4-6)
F. Non-Action/Discussion Items
1. Reports; Lodgers' Tax/Convention Center Collections for November
report/December collection (Pages 7-8)
G. Public Comments
H. Adjourn
Next Meeting: February 21, 2023
Notice of this meeting has been given to the public in compliance with Sections 10-15-1 through 10-15-4 NMSA1978 and
City Resolution 22-14.
NOTICE OF POTENTIAL QUORUM -- A quorum of the City Council may or may not attend, but there will be not be debate by theCity
Council. The Council, acting as attendees to an informational presentation, will not be discussing public business and no action will be
taken.
If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter or any other formof
auxiliary aid or service to attend or participate in the above hearing or meeting, please contact Human Resources at
575-624-6700 at least one week prior to the meeting, or as soon as possible. Public documents, including the agenda and minutes,
can be provided in various accessible formats. Please contact the City Clerk's office at 575-624-6700 if a summary orother type of
accessible format is needed. Printed and posted: January 12, 2022
Occupancy Tax Board Meeting
Tue, January 17, 2023, 2:30 PM - 3:30 PM (MDT)
Please join my meeting from your computer, tablet or smartphone.
https://meet.goto.com/784626549
You can also dial in using your phone. (For supported devices,tap
a one-touch number below to join instantly.)
United States: +1 (571) 317-3112
- One-touch: tel:+15713173112,,784626549#
1
MINUTES OF THE OCCUPANCY
TAX BOARD
Tuesday, Aug. 16, 2022 2:30 p.m.
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Justin
Jones, Sandra England, Patricia Andrade-Loranca
Staff Coordinator: Kevin Wilson
Notice of this meeting was given to the public in compliance with Sections 10-15-1 through 10-
15-4 NMSA 1978 and Resolution 22-14
A. CALL TO ORDER
The meeting was called to order at 2:30 p.m.
B. ROLL CALL
Members present: Kerry Moore, Sandra England, Patricia Andrade-Loranca.
Staff present: Kevin Wilson.
Guests present: Sally Yntema.
C. APPROVAL OF AGENDA
Member England moved to approve the agenda as presented. Member Andrade-Loranca
was the second. A voice vote was as follows: Kerry Moore – Yes; Sandra England – Yes;
Patricia Andrade-Loranca – Yes; and the motion passed 3-0 with Members Bitzer and Jones
absent.
D. APPROVAL OF THE MINUTES
Member England moved to approve the May 24 meeting minutes as presented. Member
Andrade-Loranca was the second. A voice vote was as follows: Kerry Moore – Yes; Sandra
England – Yes; Patricia Andrade-Loranca – Yes; and the motion passed 3-0 with Members
Bitzer and Jones absent.
Member England moved to approve the July 19 workshop minutes with Member Andrade-
Loranca noting a graphic reviewed during the workshop had an incorrect date. Andrade-
Loranca was the second. A voice vote was as follows: Kerry Moore – Yes; Sandra England –
Yes; Patricia Andrade-Loranca – Yes; and the motion passed 3-0 with Members Bitzer and
Jones absent.
E. ACTION ITEMS
1. Consideration of Lodgers' Tax Funding Request for Roswell Symphony Orchestra
Members were asked to consider a request from Roswell Symphony Orchestra for $4,725 at
a 50% reimbursement rate of eligible expenses. Staff recommendation is to consider funding
the fair at a 50% reimbursement rate of eligible expenses. Sally Yntema, president of the RSO
board, made the presentation on behalf of the organization.
2
Member England moved to recommend to the Finance Committee funding the Roswell
Symphony Orchestra spring season in the amount of up to $4,475 for eligible Lodgers’ Tax
expenses at a 50% reimbursement rate of eligible expenses. Member Andrade-Loranca was
the second. A voice vote was as follows: Kerry Moore – Yes; Sandra England – Yes; Patricia
Andrade-Loranca – Yes; and the motion passed 3-0 with Members Bitzer and Jones absent.
F. NON-ACTION ITEMS
Kevin Wilson, the city’s representative for the board, discussed the Lodgers’ Tax and
Convention Center fee reports for June 2022. The city reported collecting $125,720 in
Lodgers’ Tax fees and $62,310 in Convention Center fees during the month of June, bringing
the final fiscal year totals to $1,395,376 and $745,858, respectively.
Wilson addressed a Tourism Talk held Sept. 9 at City Hall. The meeting covered proper
monthly reporting of Lodgers’ Tax and Convention Center fees. Wilson said the city was
working with a vendor called GovOS to find unlicensed short-term rentals operating within
the city, and had so far sent 39 letters contacting the registered owners of those properties.
G. PUBLIC COMMENT
None.
H. ADJOURNMENT
Member England moved to adjourn the meeting. Member Andrade-Loranca was the second.
A voice vote was as follows: Kerry Moore – Yes; Sandra England – Yes; Patricia Andrade-
Loranca – Yes; and the motion passed 3-0 with Members Bitzer and Jones absent.
The meeting was adjourned at 3:12 p.m.
3
ROSWELL NEW MEXICO
AGENDA ITEM ABSTRACT
Occupancy Tax Board Meeting Item No. 1
Meeting Date: January 17, 2023
COMMITTEE: Occupancy Tax Board
CONTACT: Juanita Jennings CHAIR: Kerry Moore
ACTION REQUESTED:
Consider and make a recommendation on a talent buyer and production company for the UFO Festival 2023
main concert.
BACKGROUND:
• The City of Roswell will hold a concert for the UFO Festival on July 1, 2023.
• The options for talent buying and production services greatly vary in scope.
• The Public Affairs department seeks assistance in making a decision regarding who will be used.
Initiated by: Juanita Jennings
FINANCIAL CONSIDERATION: Not necessary at this time.
LEGAL REVIEW: Not necessary at this time.
BOARD AND COMMITTEE ACTION:
Consider and make a recommendation on a talent buyer and production company for the UFO Festival 2023
main concert.
STAFF RECOMMENDATION:
Consider and make a recommendation on a talent buyer and production company for the UFO Festival 2023
main concert.
ATTACHMENTS
Comparison reports for talent buyers and production services.
(2 items)
4
Talent Buying Options for UFO Festival 2023 Main Concert
Agent 1 Agent 2 Agent 3
10% of Cost* 15% of Cost* 10 % of Cost*
Obtain artist(s) √ √ √
Facilitate execution of artist contract √ √ √
Negotiate Rider and misc. requirements √ √ √
Obtain and puchase green room items √ √
Advance ticketing √ √
Work with artists marketing team on approved
√ √
advertising
Ensure the terms of Artist Contract are met √ √
Work with sound company and Stage/Band
Manager to ensure contract requirements are √
met.
Will help with sponsorships to offset costs √
Once an offer to an Artist is made, City cannot
revoke the offer before expiration of offer. If
√ √ √
artist accepts, the City will be bound to follow
through with offer.
* "Cost" will include artist, travel, rider, green
room expenses, and any other costs managed √ √ √
or negotiated through the Agent.
5
Production Quotes for Stage, Lighting and Sound
For UFO Festival 2023 Company 1 Company 2
$25,000.00 $27,750.00
Stage 40 x 32 32 x 24
Banner Package √ √
Audio
Large format line array , sub-woofers and fill, 3000-5000 √ √
Stage Monitors √ √
Mics and Stands √ √
Snakes √ √
cables √ √
accessories √ √
Dedicates stage monoitor engineer plus assistant. √ √
Wireless microphones and wireless ear monitoring √ √
Backline if requested by artist √ √
4 Audio Engineers √ √
Lighting LED stage color wash √ √
Profile spots √
30 + moving head intelligent lighting √ √
Haze effects √
Lighting Engineer √ √
Video LED video wall √ √
Video engineer √
Cameras and drones Extra $ N/A
Staffing Engineering Crew √ √
Stagehands √ Extra $
Generator Extra $ √
Set up and Tear Down √ Extra $
6
CITY OF ROSWELL
5% LODGERS' TAX COLLECTION REPORT
COLLECTED IN DECEMBER 2022 FOR THE MONTH OF NOVEMBER 2022 ACTIVITY
ROOM NIGHTS REPORTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY 20 26,110 27,491 24,378 22,767 25,834 19,924 19,890 19,441 20,280 17,664 8,018 11,373 243,170
FY 21 17,959 16,661 20,943 21,041 21,553 16,920 17,946 20,342 17,009 24,490 23,171 24,694 242,729
FY 22 28,402 30,239 24,575 21,575 24,634 20,216 19,849 34,166 20,640 27,847 27,495 26,487 306,125
FY 23 26,570 27,515 28,330 26,385 24,822 21,885 155,507
Available
47,460 49,042 49,042 47,460 49,042 47,460 49,042 49,042 44,296 49,042 47,460 49,042
Room Nights
Occupancy % 56.0% 56.1% 57.8% 55.6% 50.6% 46.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
LODGERS' TAX COLLECTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY 2020 122,326 135,551 118,752 108,720 119,894 85,494 80,122 83,863 76,269 68,604 28,270 79,489 $ 1,107,354
FY 2021 68,325 71,823 77,407 78,388 84,925 60,382 65,793 72,239 62,119 96,008 98,302 100,658 $ 936,367
FY 2022 118,258 151,086 104,159 93,657 113,865 77,700 84,351 123,959 103,688 130,711 129,419 126,099 $ 1,356,953
FY 2023 123,675 133,648 120,051 107,406 73,116 91,015 $ 648,912
Actual Room Nights Sold - Four Year Trend Actual Lodgers' Tax - Four Year Trend
40,000 160,000
35,000 140,000
30,000 120,000
25,000 100,000
20,000 80,000
15,000 60,000
10,000 40,000
5,000 20,000
0 -
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
FY 20 FY 21 FY 22 FY 23
FY 2020 FY 2021 FY 2022 FY 2023
*February increase reflects late payment received by the city not the actual allocation of tax liability to the appropriate month.
**Updated 9/22 to reflect monies received by the city during the monthly reporting period for FY20, FY21, FY22 and FY23 for cash basis only.
CITY OF ROSWELL
$2.50 CONVENTION CENTER BED FEE COLLECTION REPORT
NOVEMBER 2022 reporting/collected in DECEMBER
ROOM NIGHTS REPORTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY20 26,110 27,491 24,378 22,767 25,834 19,924 19,890 19,441 20,280 17,664 8,018 11,373 243,170
FY21 17,959 16,661 20,943 21,041 21,553 16,920 17,946 20,342 17,009 24,490 23,171 24,694 242,729
FY22 28,402 30,239 24,575 21,575 24,634 20,216 19,849 34,166 20,640 27,847 27,495 26,487 306,125
FY23 26,570 27,515 28,330 26,385 24,822 21,885 155,507
Available
47,460 49,042 49,042 47,460 49,042 47,460 49,042 49,042 44,296 49,042 47,460 49,042
Room Nights
Occupancy % 56.0% 56.1% 57.8% 55.6% 50.6% 46.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CONVENTION CENTER FEES COLLECTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY20 65,275 68,728 60,945 56,918 64,585 49,810 49,725 48,603 42,378 38,765 17,300 47,468 $ 610,500
FY21 40,945 41,653 46,342 46,035 48,603 35,318 42,193 44,740 38,885 59,380 58,065 59,975 $ 562,132
FY 22 65,080 78,085 57,453 53,670 64,243 45,085 52,568 62,906 60,999 70,850 72,816 62,375 $ 746,129
FY 23 62,518 65,830 67,088 61,810 44,848 51,480 $ 353,573
Actual Room Nights Sold - Four Year Trend Actual Convention Center Bed Fee at $2.50
30,000 Four Year Trend
80,000
25,000
70,000
20,000 60,000
50,000
15,000
40,000
10,000 30,000
20,000
5,000
10,000
0 0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
FY 19 FY 20 FY 21 FY23 FY 19 FY 20 FY 21 FY 22
*February increase reflects late payment received by the city not the actual allocation of tax liability to the appropriate month.
**Updated 9/22 to reflect monies received by the city during monthly reporting period for FY20, FY21, FY22 and FY23 for cash basis only.
Get email alerts for Roswell
A daily email when new agendas and minutes are posted.