City Council
Regular MeetingSan Bruno, CA · May 14, 2024
Agenda
EMBARC SAN BRUNO
APPLICATIONS
CITY COUNCIL MEETING ELISEO AMAYA, PETER GILLI
MAY 14, 2024 COMMUNITY DEVELOPMENT
AGENDA
I. Objective
II. Background
III. Application
IV. Tonight’s Recommended Action
V. Questions
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OBJECTIVE
• Hold Public Hearing
• Consider Adoption of a Resolution Approving an Architectural
Review Permit and Conditional Use Permit to Establish and
Operate a Cannabis Retail Store at 120-124 El Camino Real
• Consider Adoption of a Resolution Authorizing the Installation of a
Loading Zone Located in Front of 120 El Camino Real
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BACKGROUND
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FY23-24
City Council Priority Focus Area
Grow City Revenues to Assure On-Going Fiscal Stability and
Economic Vitality
Strategic Initiative
9.1 Cannabis Regulations and Permitting
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COMMERCIAL CANNABIS REGULATIONS
October 21, 2022
• Council adopted Commercial Cannabis Ordinances
• Council adopted Application Procedures and Guidelines for
Commercial Cannabis Operator Permits (CCOP)
April 11, 2023
• Council adopted amended Commercial Cannabis Ordinance
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APPLICATION PHASES
• Phase I – Determination of Eligibility
• Phase II – Application Completeness Determination
• Phase III – Application Evaluation and Scoring
• Phase IV – Selection by the City Council (August 22, 2023)
• Phase V – City Final Determination and Issuance of CCOP
License (April 16, 2024, Planning Commission Public Hearing)
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APPLICATION
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EMBARC Located at 120-124 El Camino Real
SAN BRUNO
Hours of Operation:
9 AM to 9 PM seven
days a week
(cannabis retail
storefront & deliveries
to customers)
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PROJECT
SITE PLAN
Improvements:
Renovate Interior/Exterior
Shorten Driveway
4 Parking Spaces
Bike Rack
Trash Enclosure
22-foot Loading Zone
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EXTERIOR IMPROVEMENTS
Existing Proposed
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NEXT STEPS
Upcoming Milestones
City Council Public Hearing – final action on CUP
City Manager issues Commercial Cannabis Operators Permit (CCOP)
Applicant submits Building Permits
City issues Building Permits (Summer 2024)
City issues Certificate of Occupancy (Potentially end of 2024)
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COMPLIANCE
• Annual Renewal
• The city manager has authority to decide on renewals and
may impose additional conditions.
• Renewal applications can be rejected for reasons such as late
submission, permit suspension or revocation, non-compliance
with regulations or conditions of approval, failure to renew
state license, or violations of state or local laws.
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CEQA EXEMPTION
• Proposed commercial cannabis retail store will not
result in a significant environmental impact pursuant to
the California Environmental Quality Act (CEQA), as
outlined in CEQA Guidelines Section 15301.
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REVENUE PROJECTIONS
• Cannabis Business Tax: February 28, 2023, Council increased
the tax rate to 6%. Budget is projecting $700,000 in cannabis tax
revenue for FY24-25
o Will adjust projections in future budget years based on actual
sales
• City Share of Sales Tax: 0.95% of Sales Tax + 0.50%
Transactions & Use Tax (Measure G) remitted to city
• Community Investment Fund: Embarc will designate an
additional 1% of gross receipts to this fund for community benefits 15
TONIGHT’S
RECOMMENDED
ACTION
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TONIGHT’S RECOMMENDED
ACTION
• Receive Applicant Presentation
• Hold Public Hearing
• Consider Adoption of a Resolution Approving an Architectural
Review Permit and Conditional Use Permit to Establish and
Operate a Cannabis Retail Store at 120-124 El Camino Real
• Consider Adoption of a Resolution Authorizing the Installation of a
Loading Zone Located in Front of 120 El Camino Real
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San Bruno City Council Meeting
May 14, 2024
A Proven Retail Operator
Meet Embarc
• Currently operating in 15 California communities,
including in nearby Redwood City and Alameda
• Consistently first-to-market, demonstrating a
commitment to execution
• Opened five new locations since January 1, 2024
• Paid more than $15m in taxes and $10m in wages
last year
• Proven and profitable to ensure staying power—on
track to be one of California’s largest cannabis retail
operators
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A Proven Team
Meet Embarc
Leaders within the industry and beyond:
More than a decade of cannabis regulatory and policy experience
Retail team led by former CEO of the Gap
Security overseen by former law enforcement officer with
significant cannabis security experience
A proud Union partner and significant employer:
Meaningful employer with approx. 400 employees
Partner to the UFCW across all stores statewide
Member of the UFCW’s Apprenticeship Task Force
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A Fully Vetted Location
120–124 El Camino Real
• Fully compliant location per the City’s ordinance
and code
• Standalone building—looks like a palace but
functions as a fortress
• 100 feet from the nearest bus stop for accessibility
• Site plan features bicycle parking
• Rehabilitation of an underutilized parcel (vacant for
approx. 5 years) into a thriving retail store
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A History of Redevelopment
A proven track record of transforming underutilized sites into attractive and highly secure cannabis retail storefronts.
SOUTH LAKE TAHOE BEFORE FONTANA BEFORE VENTURA INTERIOR RENOVATIONS
SOUTH LAKE TAHOE AFTER FONTANA AFTER
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The Right Neighborhood Partner
Neighborhood Compatibility
Adds 24/7 security and surveillance measures to the area
• Onsite patrolling security guards and offsite live monitoring including direct feed
• Will include the installation of dozens of security cameras
Repairs and improvements to both the interior and exterior of the site
• Addition of lighting, landscaping, and more to beautify the parcel
• Security to proactively address vagrancy, loitering, and other perceived issues in the vicinity
Includes a voluntary Good Neighbor Policy to address a variety of considerations
• Voluntary street team for regular beautification
• Employees provided paid volunteerism to ensure we are contributing to the community
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Local Partnership
Supported by Many Neighbors
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The Right Community Partner
Localism at the Forefront of Community Investment
Community Benefits & Investment Plan: WHAT EMBARC & ALL RESPONSIBLE
OPERATORS ARE DOING:
Empowers local leaders to drive community engagement through Paid staff volunteerism
a Community Advisory Board Executive volunteerism
Community education
Informational workshops
Addresses needs through our Community Investment Fund, Non-profit partnership events
which receives 1% of gross receipts in perpetuity Veteran discount
Addiction resources
Senior outreach
Provides 40 hours of paid volunteerism per team member each Scholarship program
year to roll up our sleeves in the community Financial literacy workshops
Local business partnerships
Compassionate use program
Deploys a third-party, accredited youth drug prevention and Senior discount
education campaign to address one of the community’s primary Resident discount
concerns through non-profit partners B2B discounts
Service industry discount
Social equity partnerships
Local sourcing and cross promotions
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Pro Forma - Revenue Scenario Y1
Addressable Market
• 10 mi population – 1,136,364
• 5 mi population – 195,047
• SFO 47mm passengers
Pro Forma Target City Revenue
100% $1,491,343
75% $1,118,507
60% $896,605
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Thank you!
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