Business Improvement District - BID
Regular MeetingShawano, WI · April 10, 2024
Agenda
CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID
AGENDA
WEDNESDAY, APRIL 10, 2024 3:30 PM
SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. COMPLIANCE WITH OPEN MEETING LAW
5. APPROVE MINUTES OF LAST MEETING MARCH 13, 2024
6. FINANCIAL REPORT
7. SOUND OFF - PUBLIC COMMENT
8. BID COORDINATOR UPDATE
9. COMMITTEE REPORTS
1. EVENTS & PROMOTIONS
2. BUSINESS PROPERTY COMMITTEE
10. OVERVIEW OF BID DISTRICT DESIGN STANDARDS
11. ACTION ITEMS - DISCUSS AND TAKE ACTION
12. SET NEXT MEETING DATE
13. ADJOURN
DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.)
It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality
may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental
body at the above-stated meeting other than the governmental body specifically referred to above in this notice.
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BUSINESS IMPROVEMENT DISTRICT MINUTES
March 13, 2024 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano
CALL TO ORDER
• The meeting was called to order at 3:30 p.m. by President Amy Stuber.
PLEDGE OF ALLEGIANCE
ROLL CALL
• Members Present: Karen Preston, Alex Hartwig, Michael Johnston, Suzette Hackl, Amber Arneson, Jennifer
Hoffman, Amy Stuber, Chelsea Gilling.
• Excused: Jill Birr, Brad Keuschel.
• Others Present: Matt Hendricks Park & Rec Director, Lindsay Johnson-BID Coordinator, Patti Peterson Market
Messenger, Suzanne Wittman Shawano Country Chamber, Lesley Nemetz City Clerk/Community Relations
Manager, Brandon & Sarah Blashe Sun Sorbet, Tracy Sirna Results Broadcasting.
COMPLIANCE WITH OPEN MEETING LAW
• Open meeting compliance verified by President Amy Stuber.
APPROVE MINUTES OF LAST MEETING FEBRUARY 14, 2024
• Meeting minutes from the February board meeting were reviewed. Motion by Jennifer Hoffman, second by
Michael Johnston. Motion carried by voice vote of 8-0.
FINANCIAL REPORT
• February financial were reviewed. Motion by Chelsea Gilling, second by Jennifer Hoffman to approve.
Motion carried by voice vote of 8-0.
SOUND OFF - PUBLIC COMMENT
• Alex Hartwig and her mom purchased the Farmers Insurance building and will be adding another retail
business in the future.
• Brandon & Sarah Blashe will be opening Sun Sorbet in the former Tumbleweed building. They are hoping to
be open in early May with a sample day during Ladies’ Day on April 19.
• Chelsea Gilling made a motion to deviate from agenda to move to item number 10, second by Karen
Preston. Motion carried by voice vote of 8-0.
ACTION ITEMS - DISCUSS AND TAKE ACTION
• Santa House Project: Motion by Jennifer Hoffman to move forward with the building of the Santa house
not to exceed $10,000 and to seek Holiday Stroll & Tree Lighting event sponsor to offset the cost, second
by Suzette Hackl. Roll call: Yes - Karen Preston, Alex Hartwig, Michael Johnston, Suzette Hackl, Amber
Arneson, Jennifer Hoffman, Amy Stuber, Chelsea Gilling. Motion carried by roll call vote 8-0.
• WTCH 2024 Proposal: Motion by Jennifer Hoffman to approve the 3-station option at a cost of
$400/month for the months of April through December at an annual cost of $3,600, second by Alex
Hartwig. Roll call: Yes - Karen Preston, Alex Hartwig, Michael Johnston, Suzette Hackl, Amber
Arneson, Jennifer Hoffman, Amy Stuber, Chelsea Gilling. Motion carried by roll call vote 8-0.
BID COORDINATOR UPDATE
• *BID Coordinator report can be found attached to this month’s agenda for review.
Page 1 of 2
Page 2 of 24
COMMITTEE REPORTS
• EVENTS & PROMOTIONS
• BUSINESS PROPERTY COMMITTEE
SET NEXT MEETING DATE
• April 10, 2024 at 3:30 p.m.
ADJOURN
• Motion to adjourn by Karen Preston, second by Michael Johnston. Meeting adjourned at 4:31 p.m.
Respectfully submitted,
Lindsay Johnson
Page 2 of 2
Page 3 of 24
CITY OF SHAWANO
REVENUES WITH COMPARISON TO BUDGET
FOR THE 3 MONTHS ENDING MARCH 31, 2024
BID
BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING %
SPECIAL ASSESSMENTS
210-56720-4280 MISCELLANEOUS ASSESSMENTS 61,112.00 .00 61,111.50 .50 100.0
TOTAL SPECIAL ASSESSMENTS 61,112.00 .00 61,111.50 .50 100.0
GENERAL REVENUES
210-40000-4930 APPLIED FUND BALANCE 14,068.00 .00 .00 14,068.00 .0
210-56720-4685 EVENT FEES 14,000.00 780.00 1,720.00 12,280.00 12.3
210-56720-4855 SPONSORSHIPS 17,000.00 1,000.00 1,050.00 15,950.00 6.2
TOTAL GENERAL REVENUES 45,068.00 1,780.00 2,770.00 42,298.00 6.2
TOTAL FUND REVENUE 106,180.00 1,780.00 63,881.50 42,298.50 60.2
EXPENSES
210-56720-2250 PHONE/FAX/INTERNET 480.00 39.84 79.68 400.32 16.6
210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,083.32 9,249.96 27,750.04 25.0
210-56720-3000 GENERAL EXPENSE 1,000.00 .00 925.80 74.20 92.6
210-56720-3100 SUPPLIES AND MATERIALS 200.00 .00 .00 200.00 .0
210-56720-3110 POSTAGE 100.00 .00 .00 100.00 .0
210-56720-3120 ADVERTISING/PROMOTIONS 45,000.00 39.04 279.04 44,720.96 .6
210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0
210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 215.00 ( 65.00) 143.3
210-56720-5000 GENERAL INSURANCE 1,250.00 .00 .00 1,250.00 .0
210-56720-7000 GRANTS 20,000.00 10,000.00 10,000.00 10,000.00 50.0
TOTAL EXPENSES 106,180.00 13,162.20 20,749.48 85,430.52 19.5
TOTAL FUND EXPENDITURES 106,180.00 13,162.20 20,749.48 85,430.52 19.5
NET REVENUE OVER EXPENDITURES .00 ( 11,382.20) 43,132.02 ( 43,132.02) .0
FOR ADMINISTRATION USE ONLY 25 % OF THE FISCAL YEAR HAS ELAPSED 04/05/2024 10:00AM PAGE: 1
Page 4 of 24
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1
Period: 03/24 (03/31/2024) Apr 05, 2024 10:01AM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-2300 Professional Services
02/29/2024 (02/24) Balance .00 * .00 * 6,166.64
03/07/2024 AP 66 JOHNSON, LINDSAY 1,541.66
**Inv. No: MARCH 15 2024 **Desc: BID Coordiator Payment **Inv. Date: 3/15/2024
03/28/2024 AP 608 JOHNSON, LINDSAY 1,541.66
**Inv. No: MARCH 31 2024 **Desc: BID Coordiator Payment **Inv. Date: 3/31/2024
03/31/2024 (03/24) Period Totals and Balance 3,083.32 * .00 * 9,249.96
YTD Encumbrance .00 YTD Actual 9,249.96 Total 9,249.96 YTD Budget 37,000.00 Unexpended 27,750.04
210-56720-3000 General Expense
02/29/2024 (02/24) Balance .00 * .00 * 925.80
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * 925.80
YTD Encumbrance .00 YTD Actual 925.80 Total 925.80 YTD Budget 1,000.00 Unexpended 74.20
210-56720-3100 Supplies and Materials
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 200.00 Unexpended 200.00
210-56720-3110 Postage
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 100.00 Unexpended 100.00
210-56720-3120 Advertising/Promotions
02/29/2024 (02/24) Balance .00 * .00 * 240.00
03/28/2024 AP 605 GRAF, ANDREW 39.04
**Inv. No: 031724 **Desc: BID Ladies Day Graphics **Inv. Date: 3/17/2024
03/31/2024 (03/24) Period Totals and Balance 39.04 * .00 * 279.04
YTD Encumbrance .00 YTD Actual 279.04 Total 279.04 YTD Budget 45,000.00 Unexpended 44,720.96
210-56720-3200 Equipment
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00
210-56720-3300 Training and Memberships
02/29/2024 (02/24) Balance .00 * .00 * 215.00
Page 5 of 24
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2
Period: 03/24 (03/31/2024) Apr 05, 2024 10:01AM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-3300 Training and Memberships (continued)
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * 215.00
YTD Encumbrance .00 YTD Actual 215.00 Total 215.00 YTD Budget 150.00 Unexpended 65.00-
210-56720-3350 Mileage Expense
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00
210-56720-4280 Miscellaneous Assessments
02/29/2024 (02/24) Balance .00 * .00 * 61,111.50-
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * 61,111.50-
YTD Encumbrance .00 YTD Actual 61,111.50- Total 61,111.50- YTD Budget 61,112.00- Unearned .50
210-56720-4685 Event Fees
02/29/2024 (02/24) Balance .00 * .00 * 940.00-
03/18/2024 CR 1022017 ShawanoFest BID Fees - WAGGIN TAILS BAKER 40.00-
Description: ShawanoFest BID Fees - WAGGIN TAILS BAKERY/RON OR KRIS WICHSER
03/18/2024 CR 1022017 Octoberfest BID Fees - WAGGIN TAILS BAKERY/ 40.00-
Description: Octoberfest BID Fees - WAGGIN TAILS BAKERY/RON OR KRIS WICHSER
03/18/2024 CR 1022018 ShawanoFest BID Fees FOOD TRUCK - MELT S 100.00-
Description: ShawanoFest BID Fees FOOD TRUCK - MELT SHOP LLC/LINSEY MATHEWS
03/18/2024 CR 1022018 Octoberfest BID Fees FOOD TRUCK - MELT SH 100.00-
Description: Octoberfest BID Fees FOOD TRUCK - MELT SHOP LLC/LINSEY MATHEWS
03/18/2024 CR 1022152 ShawanoFest BID Fees - SUSAN LONGMIRE 40.00-
Description: ShawanoFest BID Fees - SUSAN LONGMIRE
03/18/2024 CR 1022226 ShawanoFest BID Fees - PAT NACKERS 40.00-
Description: ShawanoFest BID Fees - PAT NACKERS
03/18/2024 CR 1022227 ShawanoFest BID Fees - AMANDA NOWAK 40.00-
Description: ShawanoFest BID Fees - AMANDA NOWAK
03/18/2024 CR 1022227 Octoberfest BID Fees - AMANDA NOWAK 40.00-
Description: Octoberfest BID Fees - AMANDA NOWAK
03/18/2024 CR 1022232 ShawanoFest BID Fees - 2 BOOTHS - SANDY MI 80.00-
Description: ShawanoFest BID Fees - 2 BOOTHS - SANDY MIZOREK
03/18/2024 CR 1022290 ShawanoFest BID Fees - JOANN CISLER 40.00-
Description: ShawanoFest BID Fees - JOANN CISLER
03/18/2024 CR 1022291 ShawanoFest BID Fees FOOD VENDOR - ALPH 100.00-
Page 6 of 24
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3
Period: 03/24 (03/31/2024) Apr 05, 2024 10:01AM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-4685 Event Fees (continued)
Description: ShawanoFest BID Fees FOOD VENDOR - ALPHA DOGS MOBILE FOOD SERVICES LLC
03/18/2024 CR 1022313 Octoberfest BID Fees - SHARON WINIECKI 40.00-
Description: Octoberfest BID Fees - SHARON WINIECKI
04/01/2024 CR 1022362 Octoberfest BID Fees - KELLIE DIEDRICK 40.00-
Description: Octoberfest BID Fees - KELLIE DIEDRICK
04/01/2024 CR 1022389 Octoberfest BID Fees - ANTHONY/SANDRA SKR 40.00-
Description: Octoberfest BID Fees - ANTHONY/SANDRA SKREPENSKI
03/31/2024 (03/24) Period Totals and Balance .00 * 780.00- * 1,720.00-
YTD Encumbrance .00 YTD Actual 1,720.00- Total 1,720.00- YTD Budget 14,000.00- Unearned 12,280.00
210-56720-4800 Interest on Investments
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4850 Donations
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4855 Sponsorships
02/29/2024 (02/24) Balance .00 * .00 * 50.00-
04/01/2024 CR 1022488 BID ANNUAL MEETING - COVANTAGE CREDIT 1,000.00-
Description: BID ANNUAL MEETING - COVANTAGE CREDIT UNION
03/31/2024 (03/24) Period Totals and Balance .00 * 1,000.00- * 1,050.00-
YTD Encumbrance .00 YTD Actual 1,050.00- Total 1,050.00- YTD Budget 17,000.00- Unearned 15,950.00
210-56720-4890 Miscellaneous Income
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-4920 Transfers in from Other Funds
02/29/2024 (02/24) Balance .00 * .00 * .00
Page 7 of 24
CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4
Period: 03/24 (03/31/2024) Apr 05, 2024 10:01AM
Created Date Reference Debit Credit
Journal Number Payee or Description Amount Amount Balance
210-56720-4920 Transfers in from Other Funds (continued)
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00
210-56720-5000 General Insurance
02/29/2024 (02/24) Balance .00 * .00 * .00
03/31/2024 (03/24) Period Totals and Balance .00 * .00 * .00
YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,250.00 Unexpended 1,250.00
210-56720-7000 Grants
02/29/2024 (02/24) Balance .00 * .00 * .00
03/20/2024 AP 531 STOCK MARKET, LLC 5,000.00
**Inv. No: 153 **Desc: BID BUSINESS IMPROVEMENT GRANT **Inv. Date: 3/18/2024
03/28/2024 AP 613 OLE' TOWN TAP 5,000.00
**Inv. No: 157 **Desc: BID Business Improvement Grant **Inv. Date: 3/18/2024
03/31/2024 (03/24) Period Totals and Balance 10,000.00 * .00 * 10,000.00
YTD Encumbrance .00 YTD Actual 10,000.00 Total 10,000.00 YTD Budget 20,000.00 Unexpended 10,000.00
Number of transactions: 20 Number of accounts: 17 Debit Credit Proof
Grand Totals: 13,122.36 1,780.00- 11,342.36
Page 8 of 24
BID Coordinator Report
April 10, 2024
Upcoming Events:
BID Annual Meeting: Thursday, April 18.
o Location at Stubborn Brothers Brewery is confirmed
o Guest speaker: Lt. Michael Musolff will speak on safety in our downtown community.
o Sponsor: CoVantage Credit Union confirmed as sponsor.
o Invites sent out; reminder to RSVP by April 10.
Ladies’ Day: Friday, April 19
o We have 30+ businesses participating!
o Teal shirts for sale at DotCom Branding.
o I will be surprising people (wearing teal) on the day of the event with Shawano Downtown
shopping dollars.
o Spent Monday morning with Megan from Safe Haven taking video footage at downtown
businesses to use for promos.
Sip, Swirl & Stroll: Friday, June 14
o Watch for more information on this event to be sent to businesses shortly!
ShawanoFest: Saturday, July 13
o Many vendors already signed up (36 spaces sold)
o Food trucks signed up include: Osorio's Latin Fusion, The Melt Stop, Nuttin but Butts, Alpha
Dogs, Rollin', and Stone Press food truck
Octoberfest: Saturday, October 5
o Many vendors already signed up (28 spaces sold)
o Event sponsor confirmed: co-sponsored by Total Fitness and SweetLife Eatery
Additional activities:
Flowers: I have been in contact with BID businesses who had flower pots last year to determine if they
would like them again. Now, will be reaching out to new businesses to see if they are interested in the
remaining ones.
Participated in the ECWRCP focus group.
Meeting with
Page 9 of 24
BID Business Improvement Grant
Total
Date City was
Business Name Renovation Total Grant
Invoiced
Cost
The Stock Peddler 3/18/2024 $23,606.00 $5,000.00
RICS, INC 204 S Main St $10,100.00 $5,000.00
RICS, INC 206 S Main St $12,000.00 $5,000.00
RICS, INC 108 E Division St $10,000.00 $5,000.00
Ole' Town Tap, LLC (Tony Powers) 3/25/2024 $21,855.00 $5,000.00
Dotcom Branding, 201 N Main $12,000.00 $5,000.00
Dotcom Branding, 201 1/2 N Main $18,000.00 $5,000.00
Ultimate Closet Too, 146 S Main 4/8/2024 $6,458.35 $3,229.18
Young at Harts, LLC 142 S Main $190,597.00 $5,000.00
Sun Sorbet, LLC 201-203 S Main $5,000.00 $2,500.00
TOTALS $309,616.35 $45,729.18
Funds Funds
Requested in Remaining for
2023-2024 Grants
Funds available as of 01/01/2024 $20,000.00
The Stock Peddler Approved 08/24/2023 $5,000.00 $15,000.00
RICS, INC 204 S Main St Approved 09/20/2023 $5,000.00 $10,000.00
RICS, INC 206 S Main St Approved 09/20/2023 $5,000.00 $5,000.00
RICS, INC 108 E Division St Approved 11/20/2023 $5,000.00 $0.00
Funds available as of 03/15/2024 Funds added: $30,000.00 $30,000.00
Ole' Town Tap, LLC (Tony Powers) Approved 01/08/2024 $5,000.00 $25,000.00
Dotcom Branding, 201 N Main Approved 03/26/2024 $5,000.00 $20,000.00
Dotcom Branding, 201 1/2 N Main Approved 03/26/2024 $5,000.00 $15,000.00
Ultimate Closet Too, 146 S Main Approved 03/26/2024 $3,229.18 $11,770.82
Young at Harts, LLC 142 S Main Approved 03/26/2024 $5,000.00 $6,770.82
Sun Sorbet, LLC 201-203 S Main Approved 03/26/2024 $2,500.00 $4,270.82
Funds available as of 04/08/2024 $45,729.18 $4,150.34
Page 10 of 24
City of Shawano, WI
Thursday, March 28, 2024
Chapter 10. Zoning Code
Article II. Establishment of Zoning Districts
§ 10-37. (DMU) Downtown Mixed Use Zoning District.
(1) Intent. This district is intended to permit both large- and small-scale downtown commercial
development at an intensity which provides significant incentives for infill development,
redevelopment, and the continued economic viability of existing development. The district is also
intended to retain the existing Main Street characteristics of the core blocks in Shawano's historic
downtown.
(2) Principal uses permitted by right. Refer to Article III for detailed definitions and requirements for
each of the following land uses.
(a) Mixed-use dwelling unit.
(b) Selective cutting.
(c) Community garden.
(d) Outdoor open space institutional.
(e) Passive outdoor recreation.
(f) Active outdoor recreation.
(g) Essential services.
(h) Small-scale public services and utilities.
(i) Office.
(j) Personal or professional service.
(k) Artisan production shop.
(l) Indoor sales or service.
(m) Satellite dish.
(n) Personal antenna and towers.
(o) Communication antenna.
(3) Principal uses permitted as conditional use. Refer to Article III for detailed definitions and
requirements for each of the following land uses.
(a) Townhouse (three to 10 units per building).
(b) Multiplex (three to 10 units per building).
(c) Apartment (three to 20 units per building).
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(d) Cultivation.
(e) Clear cutting.
(f) Market garden.
(g) Indoor institutional.
(h) Community living arrangement (one to 16 or more residents).
(i) Institutional residential.
(j) Outdoor display.
(k) Physical activity studio.
(l) Indoor commercial entertainment.
(m) Outdoor commercial entertainment.
(n) In-vehicle sales or service.
(o) Group day-care center.
(p) Bed-and-breakfast.
(q) Vacation rental home.
(r) Commercial indoor lodging.
(s) Boardinghouse.
(t) Indoor maintenance service.
(u) Transit center.
(v) Off-site parking.
(w) Large wind-energy system.
(x) Large solar-energy system.
(4) Accessory uses permitted by right. Refer to Article III for detailed definitions and requirements for
each of the following land uses.
(a) Home occupation.
(b) Nonresidential accessory structure.
(c) Recreational facility.
(d) Landscape feature.
(e) On-site parking.
(f) Company cafeteria.
(g) Incidental outdoor display.
(h) Incidental indoor sales.
(i) Incidental light industrial.
(5) Accessory uses permitted as conditional use. Refer to Article III for detailed definitions and
requirements.
(a) Small wind-energy system.
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(b) Small solar-energy system.
(6) Temporary uses. Refer to Article III for detailed definitions and requirements for each of the
following land uses (exempt from setbacks unless specified in Article III).
(a) Temporary outdoor sales.
(b) Temporary outdoor assembly.
(c) Temporary shelter structure.
(d) Temporary storage container.
(e) Temporary on-site construction storage.
(f) Temporary contractor's project office.
(g) Temporary on-site real estate sales office.
(h) Temporary vehicle sales.
(i) Farmer's market (requires conditional use permit).
(7) Density, intensity, and bulk regulations for the (DMU) Downtown Mixed Use District.
Regulation All Uses
Minimum lot area (per building, not unit) N/A
Maximum density 20 units per acre
Maximum building coverage of lot 80%
Minimum landscape surface ratio N/A
Minimum lot width N/A
Maximum front and street side setback 0 feet
Maximum side setback 0 feet or 10 feet
Minimum rear setback 15 feet
Maximum principal building height 50 feet
Minimum principal building height 20 feet
Minimum principal building separation (multi- 0 feet or 10 feet
structure developments on shared lots)
Minimum pavement setback (lot line to pave- 0 feet
ment; excludes driveway entrances)
Minimum parking required See Article III
Minimum garage door setback to alley (if 3 feet for doors parallel to alley; 8 feet for doors
applicable) perpendicular to alley
Accessory building side setback 3 feet
Accessory building rear setback 3 feet
Maximum accessory building height Lesser of 20 feet or principal building height
(8) Design standards.
(a) Purpose. This district is intended to implement the urban design recommendations of the
Comprehensive Plan by preserving and enhancing the historical quality of the downtown and
by attaining a consistent visually pleasing image for the downtown area, as defined by the
mapped boundaries of the Downtown Mixed Use District. As emphasized by said Plan, this
district is designed to forward both aesthetic and economic objectives of the City by controlling
the site design and appearance of development within the district in a manner which is
Page 13 of 24
consistent with sound land use, urban design, and economic revitalization principles. The
application of these standards will ensure long-term progress and broad participation toward
these principles.
(b) Application of regulations. The regulations of this section shall apply to changes to the exterior
of any building within the mapped boundaries of the Downtown Mixed Use District.
(c) Review and approval. There are three categories of review in this district: renovation review,
design review, and project review. These categories and procedural requirements for review
and approval are described fully in § 10-175.
(d) Design theme. The design theme for the Downtown Mixed Use District is based on its
historical, pedestrian-oriented development pattern that incorporates retail, residential, and
institutional uses. Building orientation and character includes minimum setbacks at the edge of
the sidewalk, multistory structures, use of alleys for access, and on-street or other off-site
parking. The design theme is characterized by a variety of architectural styles popular at the
time, including Italianate, Romanesque, and Neoclassical, in a two-story format with office,
storage, or residential located over commercial. The facades of these buildings have a
traditional main street storefront appearance, are relatively small in scale, have street yard and
side yard setbacks of zero feet, have prominent horizontal and vertical patterns formed by
regularly spaced window and door openings, detailed cornice designs, rich detailing in
masonry coursing, window detailing and ornamentation, and are predominately of brick, stone,
or wood. See Figure 10-37a. Exterior building materials are of high quality. Exterior
appurtenances are minimal. Exterior colors are harmonious, simple, and muted. Exterior
signage blends, rather than contrasts, with buildings in terms of coloring (complementary to
building), location (on-building), size (small), and number (few).
Figure 10-37a
Architectural Components
Page 14 of 24
(e) Designated historic structures. These regulations are separate and in addition to requirements
related to changes to state and national landmarks.
(f) Design standards. Construction, including new structures, building additions, building
alterations, and restoration or rehabilitation shall correspond to the urban design guidelines as
determined and/or recommended by the Plan Commission and as evidenced by certain
existing structures within the Downtown and by the following requirements for building setback;
height; building mass; horizontal rhythms (created by the placement and design of facade
openings and related elements, such as piers, and columns); vertical rhythms (created by the
placement and design of facade details, such as sills, transoms, cornices and sign bands); roof
forms; exterior materials; exterior surface features and appurtenances; exterior colors; exterior
signage; on-site landscaping; exterior lighting; parking and loading area design; and the use of
screening.
(g) Building setback. Throughout the district, the setback of buildings from street yard and side
yard property lines shall be compatible with existing buildings in the immediate area which
conform to the design theme described in Subsection (8)(d) above, as determined and/or
recommended by the Plan Commission.
(h) Building height. Throughout the district, the height of buildings shall be compatible with existing
buildings in the immediate area which conform to the design theme described in Subsection (8)
(d) above, as determined and/or recommended by the Plan Commission. In no instance shall
buildings be more than one story taller or shorter than the height of a building of similar use on
one of the immediately adjoining properties, which conform to the design theme described in
Subsection (8)(d) above, as determined and/or recommended by the Plan Commission. See
Figure 10-37b.
Page 15 of 24
Figure 10-37b
Building Height Example
(i) Building mass. Throughout the district, the mass of buildings shall be compatible with existing
buildings in the immediate area which conform to the design theme described in Subsection (8)
(d) above, as determined and/or recommended by the Plan Commission. The characteristic
proportion (relationship between facade height and width) of the design theme shall be
maintained. Building mass for large structures (with a facade area exceeding 5,000 square
feet) shall be disguised through the use of facade articulations, or through the use of exterior
treatments which give the impression of directly adjoining individual buildings, as determined
and/or recommended appropriate by the Plan Commission.
(j) Horizontal rhythms. The horizontal pattern of exterior building elements formed by patterns of
building openings for windows and doors, and related elements, such as piers and columns,
shall be spaced at regular intervals across all visible facades of the building and shall be
compatible with those of existing buildings in the immediate area which conform to the design
theme described in Subsection (8)(d) above, as determined by the Plan Commission.
(k) Vertical rhythms. The floor heights on main facades shall appear visually in proportion to those
of adjoining buildings. The rhythm of the ground floor shall harmonize with the rhythm of upper
floors. The vertical pattern of exterior building elements formed by patterns of building
openings for windows and doors, and related elements, such as sills, headers, transoms,
cornices and sign bands, shall be compatible in design and elevation with those of existing
buildings in the immediate area which conform to the design theme described in Subsection (8)
(d) above, as determined by the Plan Commission.
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(l) Roof forms. Flat or gently sloping roofs which are not visible from the street shall be used.
Mansards or other exotic roof shapes not characteristic of the design theme described in
Subsection (8)(d) above, as determined by the Plan Commission, shall not be used.
Throughout the district, roof shapes not characteristic of the design theme described in
Subsection (8)(d) above, as determined by the Plan Commission, shall not be used. See
Figure 10-37c.
Figure 10-37c
Roof Forms
(m) Exterior materials. Selected building materials shall be compatible with those of existing
buildings in the immediate area which conform to the design theme described in Subsection (8)
(d) above, a determined by the Plan Commission.
1. Masonry. Stone or brick facing should be of even coloration and consistent size. Cinder
block, concrete block, concrete slab, or concrete panel shall not be permitted.
2. Siding. Wood or thin board texture vinyl or textured metal clapboard siding may be
appropriate, particularly if the proposed nonmasonry exterior was used on a building which
conforms to the design theme described in Subsection (8)(d) above, as determined by the
Plan Commission. In certain instances clapboard, board and batten may be in keeping
with the design theme. Asphalt shingles shall not be permitted.
3. Glazing. Clear, or slightly tinted glass or related glazing material shall be used. Mirrored
glass, smoked glass, or heavily tinted glass shall not be permitted.
(n) Exterior surface. Exterior surface appurtenances shall be compatible with those of existing
buildings in the immediate area which conform to the design theme described in Subsection (8)
(d) above, as determined by the Plan Commission.
1. The traditional storefront design theme (characterized by strong horizontal and vertical
rhythms formed by building openings, windows, and transom windows) shall be employed
for all new nonresidential buildings, including retail, office, professional service, personal
service, maintenance, lodging, entertainment, and storage uses.
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2. Throughout the district, avoid cluttering building facades with brackets, wiring, meter
boxes, antennas, gutters, downspouts and other appurtenances. Unnecessary signs shall
also be avoided. Where necessary, such features shall be colored so as to blend in, rather
than contrast, with the immediately adjacent building exterior. Extraneous ornamentation
which is inconsistent with the design theme described in Subsection (8)(d) above, as
determined by the Plan Commission, is also prohibited.
(o) Awnings. Throughout the district, awning size, color and placement should complement the
architectural character of the building, as determined by the Plan Commission. Soft, weather-
treated canvas or vinyl materials which allow for flexible or fixed installation shall be used.
Aluminum or suspended metal canopies shall be prohibited. Signage applied to awnings shall
be simple and durable. Backlit awnings are prohibited.
(p) Exterior colors. Selected exterior colors for structures and appurtenances, including fixtures
and signs, shall be compatible and harmonious with those of existing buildings in the
immediate area which conform to the design theme described in Subsection (8)(d) above, as
determined by the Plan Commission. Specifically:
1. Primary (red, blue, green, and yellow) colors, black, and fluorescent, day glow, and/or
neon colors shall not be permitted. Where such colors constitute a component of a
standardized corporate theme or identity, muted versions of such colors shall be used.
2. High-gloss paints, lacquers, varnishes or other shiny nonglazing surfaces shall not be
used.
3. Color combination schemes shall be limited to no more than three different colors for all
the structures and appurtenances on a property. (Varying shades, tints or intensities of a
color shall count as a different color for this purpose.)
4. Color schemes shall be used consistently throughout the property, including on both the
upper and lower portions of buildings, and on all facades of a building or structure.
(q) Exterior lighting. Throughout the district, on-site exterior lighting shall be compatible and
harmonious with the design theme described in Subsection (8)(d) above, as determined by the
Plan Commission. Specifically:
1. Pedestrian lighting: The design, color, height, location and light quality of on-site
pedestrian lighting shall be consistent with the pedestrian lighting fixtures.
2. Vehicular circulation lighting: The design, color, height, location and light quality of on-site
vehicular circulation lighting for officially designated historic properties shall be consistent
with the lighting fixtures approved by the Plan Commission.
3. Additional lighting standards are found in § 10-106.
(r) Signage. All signage existing upon the adoption date of this chapter which does not comply
with the standards of Article IX, Signage, may be continued as long as it is well maintained.
However, the maintenance of such legal nonconforming signs shall be limited to repair of the
sign structural or lighting elements, and to the repainting or replacement of the sign face with
identical new material, message, and original appearance. Should a change in material,
message, or original appearance be desired, the legal nonconforming sign shall be removed.
(s) Cleaning. Structural components and exterior materials shall be cleaned when necessary, and
with only the gentlest possible methods. Low-pressure water and soft natural bristle brushes
are acceptable. Sandblasting is never acceptable, except for the purposes of graffiti removal.
Other cleaning methods shall be preapproved by the Plan Commission.
(t) Rehabilitation and restoration. New projects, building additions, and new appurtenances and
features shall comply with the provisions of Subsections (8)(a) through (m) above. The
following standards shall apply where existing construction is proposed for rehabilitation and/or
restoration:
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1. In general. Buildings shall be restored relying on physical evidence (such as photographs,
original drawings, and existing architectural details) as much as possible, in keeping with
the design theme described in Subsection (8)(d) above, as determined by the Plan
Commission. Specifically, throughout the Downtown Mixed Use District, the provisions of
this subsection shall apply.
2. Exterior materials and surface features. Materials and features identical to the original
shall be used. Where such knowledge is lacking, materials and features in common use at
the time of building erection, as determined by the Plan Commission, shall be used.
Significant architectural features, including cornices, moldings and coursings shall be
preserved or replaced with identical features and materials where possible.
3. Windows and doors. The size, proportion and rhythm of original windows and doors shall
not be altered. Original window and door openings shall not be blocked, except with a dark
opaque panel placed behind the window or door to preserve the appearance of the
opening. Where now blocked in another manner, blocked window and doors shall be
restored using said method. Window and door features, including lintels, sills, architraves,
shutters, pediments, hoods and hardware, shall be preserved where possible, or replaced
with identical features and materials. Dark frames (i.e., anodized bronze) shall be used to
replace storefront and upper story windows. Clear aluminum finishes and mill finish
aluminum storm windows are prohibited. Real shutters and awnings shall be used if there
is evidence that they were a component of the original building design. Vinyl and plastic
shutters and awnings shall be prohibited.
4. Shop fronts. Shop fronts should fit inside the original shop front in terms of all three
dimensions (vertical, horizontal and front to back articulation).
5. Display windows. Display windows should be restored to their original appearance.
6. Entrances and porches. Original porches and steps shall be retained, except as required
to meet accessibility standards. Porches, steps and related enclosures which do not
comply with the architectural design theme, as determined by the Plan Commission, shall
be removed.
7. Roofs. The original roof shape and character of visible materials shall be retained. Original
architectural features which give the roof its essential character, including dormer
windows, cupolas, cornices, brackets, chimneys and weather vanes, shall be preserved if
in keeping with the architectural design theme as determined by the Plan Commission.
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City of Shawano, WI
Thursday, March 28, 2024
Chapter 10. Zoning Code
Article X. Administration and Procedures
§ 10-175. Downtown Mixed Use design review.
(1) Purpose and scope. The design standards of the Downtown Mixed Use Zoning District are intended to preserve and enhance the
aesthetic qualities (historical and visual) of the community and attain a consistent visually pleasing image for the downtown. This district is
designed to forward both aesthetic and economic objectives of the City by controlling the site design and appearance of development
within the district in a manner which is consistent with sound land use, urban design, and economic revitalization principles. The
application of these standards will ensure the long-term progress and broad participation toward these principles.
(2) Definitions. As used in this section, the following terms shall have the meanings indicated.
CORNICE
The topmost projecting portion of the entablature, or top portion of a building. This term also refers to any "crowning" projection of a
building.
HEADER
A brick laid so that the end only appears on the face of the wall, as opposed to a stretcher, which is a brick laid so that the side only
appears.
KICKPLATE
A horizontal area on the facade of a building located between the sidewalk/entrance pavement and the lowest storefront windows.
SIGN BAND
A horizontal area on the facade of a building located between the transom and the cornice which is typically opaque and provides a
location for signage indicating the name of the establishment.
SILL
A horizontal, lower member or bottom of a door or window casing.
TRANSOM
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A horizontal bar of stone, wood or glass across the opening of a door or window.
(3) Procedure for project review and approval. There are three categories of review: renovation review, design review, and project review. See
Figure 10-175 for a summary of the processes.
(a) Renovation review. Applications which involve only a renovation of the exterior appearance of a property (such as repainting,
reroofing, re-siding or replacing with identical colors, finishes, and materials), as determined by the Zoning Administrator, are
considered a renovation review and may proceed with the project; no additional processes are required.
(b) Design review. Applications which involve a change only in the appearance of a nonresidential property (such as painting, roofing,
siding, architectural component substitution, fencing, paving, or signage), are considered design review and are subject to review and
approval by the Zoning Administrator.
1. Procedure. Design review proposals shall follow the procedures for site plan review; refer to § 10-174.
2. Application requirements. In addition to the application requirements for site plan review, all applications for design review shall
be made to the Zoning Administrator and shall be accompanied by the building permit application, and, in addition, shall be
accompanied by all of the following, unless specifically waived in writing by the Zoning Administrator:
a. A clear depiction of the existing appearance of the property. Clear color photographs are recommended for this purpose.
Scaled and dimensioned drawings of existing components, such as windows, doors, railings, fencing or other site
components, and/or detailed building elevations which are proposed for alteration or replacement may be required by the
City.
b. A clear depiction of the proposed appearance of the property. Paint charts, promotional brochures, and/or clear color
photographs of replacement architectural components are recommended for this purpose. Scaled and dimensioned
drawings of proposed components such as windows, doors, railings, fencing or other site components, and/or detailed
building elevations which are proposed for alteration or replacement may be required by the City.
c. A written description of the proposed modification, including a complete listing of proposed components, materials, and
colors.
d. Written justification for the proposed alteration consisting of the reasons why the applicant believes the requested alteration
is in harmony with the standards of the Downtown Mixed Use Zoning District, § 10-37(8).
(c) Project review. Applications which involve modification to the physical configuration of a property (such as the erection of a new
building, the demolition of an existing building, or the addition or removal of bulk to an existing building) are subject to project review
by the Zoning Administrator and the Plan Commission. The Zoning Administrator shall serve as the liaison between the applicant and
the Plan Commission in facilitating the thorough and expedient review of an application, and shall ensure that the technical and
procedural requirements of the Zoning Ordinance are met. The Plan Commission shall serve as the final discretionary review body on
aesthetics and site design, and shall focus its review on the application's compliance with sound aesthetic, land use, site design and
economic revitalization practices. In part, this effort shall be guided by the Comprehensive Plan.
1. Procedure. Project review proposals shall follow procedures for conditional use permits; refer to § 10-171.
2. Application requirements. In addition to the application requirements for conditional use permits, all applications for project review
shall be made to the Zoning Administrator and shall be accompanied by the building permit application, and, in addition, shall be
accompanied by all of the following, unless specifically waived in writing by the Zoning Administrator:
Page 21 of 24
a. A clear depiction of the existing appearance of the property. Clear color photographs are recommended for this purpose.
Scaled and dimensioned drawings of existing components, such as windows, doors, railings, fencing or other site
components, and/or detailed building elevations which are proposed for alteration or replacement may be required by the
City.
b. A clear depiction of the proposed appearance of the property. Paint charts, promotional brochures, and/or clear color
photographs of replacement architectural components are recommended for this purpose. Scaled and dimensioned
drawings of proposed components such as windows, doors, railings, fencing or other site components, and/or detailed
building elevations which are proposed for alteration or replacement may be required by the City.
c. For all projects involving a new building, or an addition exceeding 100 square feet of gross floor area, a detailed site plan
which provides the following information:
i. A title block indicating name and address of the current property owner, developer and project consultants.
ii. The date of the original plan and the latest date of revision to the plan.
iii. A North arrow and a graphic scale. Said scale shall not be smaller than one inch equals 100 feet.
iv. All property lines and existing and proposed right-of-way lines with bearings and dimensions clearly labeled.
v. All existing and proposed easement lines and dimensions with a key provided and explained on the margins of the plan
as to ownership and purpose.
vi. All existing and proposed buildings, structures, and paved areas, including walks, drives, decks, patios, fences, utility
poles, drainage facilities, and walls.
vii. All required building setback lines.
viii. A legal description of the subject property.
ix. The location, type and size of all signage on the site.
x. The location, type and orientation of all exterior lighting on the subject property.
xi. The location of all access points, parking and loading areas on the subject property, including a summary of the number
of parking stalls and labels indicating the dimension of such areas.
xii. The location of all outdoor storage areas.
xiii. The location and type of any protected green space areas.
xiv. The location of existing and proposed drainage facilities.
xv. In the legend, the following data for the subject property: lot area, floor area, floor area ratio, impervious surface area,
impervious surface ratio, and building height.
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d. A detailed landscaping plan depicting the location, type, and size at time of planting and maturity of all landscaping features
as required in Article VIII.
e. A written description of the proposed project, including a complete listing of proposed components, materials, and colors.
f. Written justification for the proposed alteration consisting of the reasons why the applicant believes the requested alteration
is in harmony with the standards of the Downtown Mixed Use Zoning District, § 10-37(8).
(4) Additional recommendations permitted under the design review process.
(a) The Zoning Administrator is hereby authorized to make recommendations for a proposed application for renovation review, design
review, or project review.
(b) The Plan Commission is hereby authorized to make recommendations for, or require modifications to, a proposed application for site
design aspects for project review.
(5) Appeals. Appeals from the decisions of the Zoning Administrator may be made per the provisions of the Municipal Code and state
statutes.
(6) Penalty. Penalty for violation of the provisions of this section shall be per the provisions of § 10-181.
(7) Process for proposal review.
Figure 10-175
Process for Proposal Review within the Downtown Mixed Use Zoning District
Type of Proposal
Procedure Renovation1 Design2 Project3
1. Meeting with Zoning Administrator to confirm Yes Yes Yes
type of proposal
2. Submit site plan application No Yes No
3. Submit conditional use permit application No No Yes
4. Review and action by Zoning Administrator No Yes Yes
5. Review and action by Plan Commission No No Yes
KEY:
Yes: Step is required.
No: Step is not required.
NOTES:
1
Only a replacement to or maintenance of the exterior of a property.
Page 23 of 24
2
Only a change in the appearance of a property.
3 Modification to the physical configuration of a property.
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