Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, JULY 10, 2024 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING JUNE 12, 2024 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. BID COORDINATOR UPDATE 9. COMMITTEE REPORTS • EVENTS & PROMOTIONS • BUSINESS PROPERTY COMMITTEE 10. ACTION ITEMS - DISCUSS AND TAKE ACTION 11. SET NEXT MEETING DATE 12. ADJOURN DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 10  BUSINESS IMPROVEMENT DISTRICT MINUTES June 12, 2024 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:33 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Members Present: Brad Keuschel, Amber Arneson, Jill Birr, Stephanie DeLorme, Annelies Hartwig, Amy Stuber, Karen Preston, Suzette Hackl • Excused: Alex Hartwig, Chelsea Gilling • Others Present: Lindsay Johnson-BID Coordinator, Charlotte Johnson, Rhonda Strebel-Market Messenger, Peter Thillman-SCEPI, Lesley Nemetz-City Clerk/Community Relations Manager, Mayor Bruce Milavitz, Madeline Stuewer-Shawano Park & Rec COMPLIANCE WITH OPEN MEETING LAW • Open meeting compliance verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING MAY 8, 2024 • Meeting minutes from May board meeting were reviewed. Motion by Brad Keuschel, second by Amber Arneson to approve. Motion carried by voice vote of 8-0. FINANCIAL REPORT • May financials were reviewed. Motion by Brad Keuschel, second by Stephanie DeLorme to approve. Motion carried by voice vote of 8-0. SOUND OFF - PUBLIC COMMENT • None. BID COORDINATOR UPDATE • *BID Coordinator report can be found attached to this month’s agenda for review. COMMITTEE REPORTS • EVENTS & PROMOTIONS: See BID Coordinator report. • BUSINESS PROPERTY COMMITTEE: Review of document included with agenda. No new requests. ACTION ITEMS - DISCUSS AND TAKE ACTION • WNCY & WIXX Radio Advertising for ShawanoFest: Suzette Hackl recommend the 60-spot radio contract with WNCY and WIXX, to promote ShawanoFest, at a cost not to exceed $1030, second by Brad Keuschel. Roll call: Yes - Brad Keuschel, Amber Arneson, Jill Birr, Stephanie DeLorme, Annelies Hartwig, Amy Stuber, Karen Preston, Suzette Hackl. Motion carried 8-0. SET NEXT MEETING DATE • July 10 at 3:30 p.m. in the Community Room of City Hall. Page 1 of 2 Page 2 of 10 ADJOURN • Motion to adjourn by Jill Birr, second by Brad Keuschel. Meeting adjourned at 4:40 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 3 of 10  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 6 MONTHS ENDING JUNE 30, 2024 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 61,112.00 .00 62,079.00 ( 967.00) 101.6 TOTAL SPECIAL ASSESSMENTS 61,112.00 .00 62,079.00 ( 967.00) 101.6 GENERAL REVENUES 210-40000-4930 APPLIED FUND BALANCE 14,068.00 .00 .00 14,068.00 .0 210-56720-4685 EVENT FEES 14,000.00 3,485.01 6,585.01 7,414.99 47.0 210-56720-4855 SPONSORSHIPS 17,000.00 .00 6,310.00 10,690.00 37.1 TOTAL GENERAL REVENUES 45,068.00 3,485.01 12,895.01 32,172.99 28.6 TOTAL FUND REVENUE 106,180.00 3,485.01 74,974.01 31,205.99 70.6 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 39.82 199.15 280.85 41.5 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,083.32 18,499.92 18,500.08 50.0 210-56720-3000 GENERAL EXPENSE 1,000.00 786.00 1,711.80 ( 711.80) 171.2 210-56720-3100 SUPPLIES AND MATERIALS 200.00 .00 .00 200.00 .0 210-56720-3110 POSTAGE 100.00 .00 27.20 72.80 27.2 210-56720-3120 ADVERTISING/PROMOTIONS 45,000.00 6,294.55 8,739.34 36,260.66 19.4 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 215.00 ( 65.00) 143.3 210-56720-5000 GENERAL INSURANCE 1,250.00 .00 .00 1,250.00 .0 210-56720-7000 GRANTS 20,000.00 3,165.00 26,394.18 ( 6,394.18) 132.0 TOTAL EXPENSES 106,180.00 13,368.69 55,786.59 50,393.41 52.5 TOTAL FUND EXPENDITURES 106,180.00 13,368.69 55,786.59 50,393.41 52.5 NET REVENUE OVER EXPENDITURES .00 ( 9,883.68) 19,187.42 ( 19,187.42) .0 FOR ADMINISTRATION USE ONLY 50 % OF THE FISCAL YEAR HAS ELAPSED 07/08/2024 08:03AM PAGE: 1 Page 4 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 06/24 (06/30/2024) Jul 08, 2024 8:05AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 05/31/2024 (05/24) Balance .00 * .00 * 15,416.60 06/12/2024 AP 180 JOHNSON, LINDSAY 1,541.66 **Inv. No: JUNE 15 2024 **Desc: BID Coordiator Payment **Inv. Date: 6/15/2024 06/27/2024 AP 461 JOHNSON, LINDSAY 1,541.66 **Inv. No: JUNE 30 2024 **Desc: BID Coordiator Payment **Inv. Date: 6/30/2024 06/30/2024 (06/24) Period Totals and Balance 3,083.32 * .00 * 18,499.92 YTD Encumbrance .00 YTD Actual 18,499.92 Total 18,499.92 YTD Budget 37,000.00 Unexpended 18,500.08 210-56720-3000 General Expense 05/31/2024 (05/24) Balance .00 * .00 * 925.80 06/27/2024 AP 509 SHAWANO FFA 786.00 **Inv. No: 051524 BID **Desc: BID Planters **Inv. Date: 5/15/2024 06/30/2024 (06/24) Period Totals and Balance 786.00 * .00 * 1,711.80 YTD Encumbrance .00 YTD Actual 1,711.80 Total 1,711.80 YTD Budget 1,000.00 Unexpended 711.80- 210-56720-3100 Supplies and Materials 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 200.00 Unexpended 200.00 210-56720-3110 Postage 05/31/2024 (05/24) Balance .00 * .00 * 27.20 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * 27.20 YTD Encumbrance .00 YTD Actual 27.20 Total 27.20 YTD Budget 100.00 Unexpended 72.80 210-56720-3120 Advertising/Promotions 05/31/2024 (05/24) Balance .00 * .00 * 2,444.79 06/06/2024 AP 115 ELAN 22.17 **Inv. No: *9943 MAY 2024 **Desc: BID Domain Renewal **Inv. Date: 5/25/2024 06/06/2024 AP 116 ELAN 75.32 **Inv. No: *9943 MAY 2024 **Desc: BID Fox 11 Commercial Taping **Inv. Date: 5/25/2024 06/05/2024 AP 1 CAPITAL-HUSTING CO, INC 906.00 **Inv. No: ALN000207184 **Desc: BID Wine for Sip, Swirl & Stroll Event **Inv. Date: 5/28/2024 06/27/2024 AP 504 RESULTS BROADCASTING 400.00 **Inv. No: 24050354 **Desc: BID Radio Ads **Inv. Date: 5/31/2024 06/12/2024 AP 205 SCHOENIKE SEPTIC SERVICE 1,690.00 Page 5 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 06/24 (06/30/2024) Jul 08, 2024 8:05AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3120 Advertising/Promotions (continued) **Inv. No: 060324 **Desc: BID Shawanofest Toilets/Sinks **Inv. Date: 6/3/2024 06/12/2024 AP 210 TWIG'S BEVERAGE 103.50 **Inv. No: 060324 **Desc: Soda for Sip, Swirl & Stroll **Inv. Date: 6/3/2024 06/12/2024 AP 159 CHRISTENSEN PRINTING PARTNERS 420.00 **Inv. No: 94826 **Desc: BID Sip, Swirl & Stroll Ads **Inv. Date: 6/6/2024 06/20/2024 AP 383 ZURKO ENTERPRISES INC 31.76 **Inv. No: 0001347 **Desc: BID Sip, Swirl & Stroll Signs **Inv. Date: 6/10/2024 06/10/2024 AP 143 BADGER LIQUOR 1,405.80 **Inv. No: BN001785743 **Desc: BID Wine for Sip, Swirl & Stroll **Inv. Date: 6/11/2024 06/12/2024 AP 235 HERRMANN, TRAVIS 200.00 **Inv. No: 2024 **Desc: BID Music during Sip, Swirl & Stroll **Inv. Date: 6/11/2024 06/20/2024 AP 319 MIDWEST COMMUNICATION INC 480.00 **Inv. No: 664397 WNCY **Desc: BID Shawanofest Radio Ads **Inv. Date: 6/17/2024 06/20/2024 AP 320 MIDWEST COMMUNICATION INC 550.00 **Inv. No: 664401 WIXX **Desc: BID Shawanofest Radio Ads **Inv. Date: 6/17/2024 07/03/2024 JE 105 BID Dollars Redeemed - Ladies Day 10.00 06/30/2024 (06/24) Period Totals and Balance 6,294.55 * .00 * 8,739.34 YTD Encumbrance .00 YTD Actual 8,739.34 Total 8,739.34 YTD Budget 45,000.00 Unexpended 36,260.66 210-56720-3200 Equipment 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 05/31/2024 (05/24) Balance .00 * .00 * 215.00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * 215.00 YTD Encumbrance .00 YTD Actual 215.00 Total 215.00 YTD Budget 150.00 Unexpended 65.00- 210-56720-3350 Mileage Expense 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 05/31/2024 (05/24) Balance .00 * .00 * 62,079.00- Page 6 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 06/24 (06/30/2024) Jul 08, 2024 8:05AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4280 Miscellaneous Assessments (continued) 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * 62,079.00- YTD Encumbrance .00 YTD Actual 62,079.00- Total 62,079.00- YTD Budget 61,112.00- Unearned 967.00- 210-56720-4685 Event Fees 05/31/2024 (05/24) Balance .00 * .00 * 3,100.00- 06/19/2024 CR 1023936 ShawanoFest BID Fees - Jennifer Weiss 40.00- Description: ShawanoFest BID Fees - Jennifer Weiss 06/19/2024 CR 1023976 ShawanoFest BID Fees - ANDY EDLUND 40.00- Description: ShawanoFest BID Fees - ANDY EDLUND 06/19/2024 CR 1024059 ShawanoFest BID Fees EVENT - ANNA GUYETT 80.00- Description: ShawanoFest BID Fees EVENT - ANNA GUYETTE 06/19/2024 CR 1024086 ShawanoFest BID Fees - CHRISTINE SCHUTT 40.00- Description: ShawanoFest BID Fees - CHRISTINE SCHUTT 06/19/2024 CR 1024087 Octoberfest BID Fees - FLUTTERBYE THE LAKE 40.00- Description: Octoberfest BID Fees - FLUTTERBYE THE LAKE/SARA STEINBACH 06/19/2024 CR 1024087 ShawanoFest BID Fees - FLUTTERBYE THE LA 40.00- Description: ShawanoFest BID Fees - FLUTTERBYE THE LAKE/SARA STEINBACH 06/19/2024 CR 1024151 ShawanoFest BID Fees - GARY & KATHLEEN MI 40.00- Description: ShawanoFest BID Fees - GARY & KATHLEEN MITCHELL 06/19/2024 CR 1024218 SIP, SWIRL & STROLL - SIP, SWIRL & STROLL 3,005.01- Description: SIP, SWIRL & STROLL - SIP, SWIRL & STROLL 06/27/2024 CR 1024241 ShawanoFest BID Fees - DEBBIE SLAGLE 40.00- Description: ShawanoFest BID Fees - DEBBIE SLAGLE 06/27/2024 CR 1024295 Octoberfest BID Fees - PATRICK DILLOW 40.00- Description: Octoberfest BID Fees - PATRICK DILLOW 06/27/2024 CR 1024298 ShawanoFest BID Fees - SALVADOR CUMMING 80.00- Description: ShawanoFest BID Fees - SALVADOR CUMMINGS 06/30/2024 (06/24) Period Totals and Balance .00 * 3,485.01- * 6,585.01- YTD Encumbrance .00 YTD Actual 6,585.01- Total 6,585.01- YTD Budget 14,000.00- Unearned 7,414.99 210-56720-4800 Interest on Investments 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 05/31/2024 (05/24) Balance .00 * .00 * .00 Page 7 of 10 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4 Period 06/24 (06/30/2024) Jul 08, 2024 8:05AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4850 Donations (continued) 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 05/31/2024 (05/24) Balance .00 * .00 * 6,310.00- 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * 6,310.00- YTD Encumbrance .00 YTD Actual 6,310.00- Total 6,310.00- YTD Budget 17,000.00- Unearned 10,690.00 210-56720-4890 Miscellaneous Income 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 05/31/2024 (05/24) Balance .00 * .00 * .00 06/30/2024 (06/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,250.00 Unexpended 1,250.00 210-56720-7000 Grants 05/31/2024 (05/24) Balance .00 * .00 * 23,229.18 06/27/2024 AP 570 SUN SORBET LLC 3,165.00 **Inv. No: 162 **Desc: BID Business Improvement Grant **Inv. Date: 6/19/2024 06/30/2024 (06/24) Period Totals and Balance 3,165.00 * .00 * 26,394.18 YTD Encumbrance .00 YTD Actual 26,394.18 Total 26,394.18 YTD Budget 20,000.00 Unexpended 6,394.18- Number of transactions: 28 Number of accounts: 17 Debit Credit Proof Grand Totals: 13,328.87 3,485.01- 9,843.86 Page 8 of 10 BID Coordinator Report July 10, 2024  Sip, Swirl & Stroll: Friday, June 14 o We sold 101 tickets to this year’s event (goal was 300). o In August 2023 we sold 200 tickets (with a goal of 300) so really thought we’d at least hit that mark this year. o We had some additional expenses this year due to more businesses participating (purchased additional beverages for them). o Overall, what we hoped was going to be a bit of a fundraiser, ended up being a loss. We lost $1058.61 on this event. o Goal of these events is to attract foot traffic to downtown, and we did that, just on a smaller scale than I had hoped. Many participating businesses told me they had good sales that evening, so that’s great. o Our goal is never to make money on events, however, we can’t lose money. o After doing this twice, I’m not sure a ticketed event works for Shawano Downtown. I did hear many people say that they come to our Ladies Day and Witches Night Out events for free and many stores have wine and snacks so why would they pay for a Wine Walk. I view the Wine Walk as a different type of event, but just passing along the comment. o Is there a different event you’ve seen other communities doing that we should try? o Also, I have MANY waiter’s corkscrews – anyone have an idea of how we could recoup some of our cost on these? Upcoming Events:  ShawanoFest: Saturday, July 13 o Vendor spaces: 56 o Food trucks signed up include: Osorio's Latin Fusion, The Melt Stop, Nuttin but Butts, Alpha Dogs, Rollin', Stone Press, El Tequila, The Main Celebration, Cottontail Candy, Say Cheese Curd Company, and Ice Clouds. o Setup in the morning is now covered by a group of youth from Zion Lutheran Church; Teardown again will be done by Shuffles Dance Studio. o Looking for some volunteers to check garbages throughout the day. Two shifts. o Car show club is handling the car show; BID sends them a donation for their time. o Qualheim’s confirmed event sponsor; El Tequila/El Jefe confirmed sponsor of the car show. o Shawano Rocket Club will once again run the dunk tank and use as a fundraiser. o Maddi Stuewer and I touched base last week on music that will be playing in Franklin Park and in The Naberhood in the afternoon. Maddi is also taking care of bounce house in Franklin Park and yard games that will be distributed in Franklin Park and a few in The Naberhood. o New attraction to Franklin Park is a FIRE Fitness class in the morning. o Franklin Park will also have the Farmer’s Market taking place until 1 p.m.  Shawano Downtown Sidewalk Sales: Friday, August 9 and Saturday, August 10 o Just a reminder this is a low input event by BID and will rely on the businesses to make of it what they’d like. Other:  Met with Lamar billboards – they are interested in working with us in 2025. If there is any interest from the BID board, I would invite them to present at our August meeting. They had asked about Christmas 2024 but I informed them our current budget wouldn’t be able to accommodate anything this year. Page 9 of 10 BID Business Improvement Grant Total Date City was Business Name Renovation Total Grant Invoiced Cost The Stock Peddler 3/18/2024 $23,606.00 $5,000.00 RICS, INC 204 S Main St $10,100.00 $5,000.00 RICS, INC 206 S Main St $12,000.00 $5,000.00 RICS, INC 108 E Division St $10,000.00 $5,000.00 Ole' Town Tap, LLC (Tony Powers) 3/25/2024 $21,855.00 $5,000.00 Dotcom Branding, 201 N Main 4/1/2024 $12,000.00 $5,000.00 Dotcom Branding, 201 1/2 N Main 4/1/2024 $18,000.00 $5,000.00 Ultimate Closet Too, 146 S Main 4/8/2024 $6,458.35 $3,229.18 Young at Harts, LLC 142 S Main $190,597.00 $5,000.00 Sun Sorbet, LLC 201-203 S Main 6/19/2024 $6,330.00 $3,165.00 Sakom Services WI LLC 109 S Main $9,995.00 $4,997.50 TOTALS $320,941.35 $51,391.68 Funds Funds Requested in Remaining for 2023-2024 Grants Funds available as of 01/01/2024 $20,000.00 The Stock Peddler Approved 08/24/2023 $5,000.00 $15,000.00 RICS, INC 204 S Main St Approved 09/20/2023 $5,000.00 $10,000.00 RICS, INC 206 S Main St Approved 09/20/2023 $5,000.00 $5,000.00 RICS, INC 108 E Division St Approved 11/20/2023 $5,000.00 $0.00 Funds available as of 03/15/2024 Funds added: $30,000.00 $30,000.00 Ole' Town Tap, LLC (Tony Powers) Approved 01/08/2024 $5,000.00 $25,000.00 Dotcom Branding, 201 N Main Approved 03/26/2024 $5,000.00 $20,000.00 Dotcom Branding, 201 1/2 N Main Approved 03/26/2024 $5,000.00 $15,000.00 Ultimate Closet Too, 146 S Main Approved 03/26/2024 $3,229.18 $11,770.82 Young at Harts, LLC 142 S Main Approved 03/26/2024 $5,000.00 $6,770.82 Sun Sorbet, LLC 201-203 S Main Approved 03/26/2024 $3,165.00 $3,605.82 Sakom Services WI LLC 109 S Main Approved 05/03/2024 $4,997.50 -$1,391.68 Funds available as of 06/19/2024 $51,391.68 -$1,391.68 Page 10 of 10