Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, FEBRUARY 12, 2025 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING JANUARY 8, 2025 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. BID COORDINATOR UPDATE 9. COMMITTEE REPORTS 1. EVENTS & PROMOTIONS 2. BID GRANT SUMMARY 2017-2024 10. ACTION ITEMS - DISCUSS AND TAKE ACTION 1. 2025 Results Broadcasting Proposal 2. Market Messenger 2025 Proposal 11. SET NEXT MEETING DATE 12. ADJOURN DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 1 of 15  BUSINESS IMPROVEMENT DISTRICT MINUTES January 8, 2025 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:31 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Members Present: Amy Stuber, Alex Hartwig, Annelies Hartwig, Brad Keuschel (via phone), Suzette Hackl, Stephanie DeLorme. • Excused: Amber Arneson, Jill Birr, Chelsea Gilling, Karen Preston. • Others Present: Lindsay Johnson-BID Coordinator, Peter Thillman-SCEPI, Lesley Nemetz-City Clerk/Community Relations Manager, Patti Peterson-Market Messenger, Jean Ranta-Total Fitness, and Megan Lozano-Rodriguez from Legacy First Realty. COMPLIANCE WITH OPEN MEETING LAW • Compliance with Open Meeting Law was verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING OF NOVEMBER 13, 2024 • Meeting minutes from November board meeting were reviewed. Motion by Suzette Hackl, second by Stephanie DeLorme to approve. Motion carried by voice vote 6-0. FINANCIAL REPORT • November and December financials were reviewed. Motion by Alex Hartwig to approve, second by Annelies Hartwig. Motion carried by voice vote 6-0. SOUND OFF - PUBLIC COMMENT • Patti Peterson announced the date for the 2025 Shawano FlavorFest Cooking School & Expo – Saturday, March 22. This event is in partnership with Market Messenger, Shawano Community Education and Charlie’s County Market. • Jean Ranta reported the apartment above Old Glory Candy has been completed. • Annelies Hartwig reported the apartment above The Avenue is finished and has been rented. BID COORDINATOR UPDATE- SEE ATTACHED COMMITTEE REPORTS • EVENTS & PROMOTIONS  See BID Coordinator report.  Suzette Hackl brought up the idea of working with the Green Bay chamber to bring a bus load of ladies to downtown during the NFL Draft. Lesley Nemetz recently attended a NFL Draft meeting for areas where they strongly discouraged against holding activities to take visitors out of the Green Bay area. Suzette was going to follow up with Suzanne Wittman at the Shawano Country Chamber to see what kind of opportunities there may be with this influx of traffic coming to the area. ACTION ITEMS - DISCUSS AND TAKE ACTION • 2025 BID Annual Meeting: Motion by Suzette Hackl to move the 2025 BID Annual Meeting to Thursday, Page 1 of 2 Page 2 of 15  April 10, second by Alex Hartwig. Roll call vote 6-0. Motion carried. SET NEXT MEETING DATE • It was requested to have a review of the bylaws on the February agenda. Lindsay Johnson will work with Lesley Nemetz to bring an edited version of the bylaws to the February meeting for approval. Next meeting: Wednesday, February 12 at 3:30 pm ADJOURN • Motion to adjourn by Annelies Hartwig, second by Suzette Hackl. Meeting adjourned at 4:09 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 3 of 15  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 1 MONTHS ENDING JANUARY 31, 2025 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 67,369.85 .00 .00 67,369.85 .0 TOTAL SPECIAL ASSESSMENTS 67,369.85 .00 .00 67,369.85 .0 GENERAL REVENUES 210-56720-4685 EVENT FEES 10,000.00 .00 .00 10,000.00 .0 210-56720-4855 SPONSORSHIPS 23,000.00 .00 .00 23,000.00 .0 TOTAL GENERAL REVENUES 33,000.00 .00 .00 33,000.00 .0 TOTAL FUND REVENUE 100,369.85 .00 .00 100,369.85 .0 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 .00 .00 480.00 .0 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,250.00 3,250.00 33,750.00 8.8 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 .00 1,000.00 .0 210-56720-3100 SUPPLIES AND MATERIALS 100.00 .00 .00 100.00 .0 210-56720-3110 POSTAGE 50.00 .00 .00 50.00 .0 210-56720-3120 ADVERTISING/PROMOTIONS 54,289.85 280.00 280.00 54,009.85 .5 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 195.00 195.00 ( 45.00) 130.0 210-56720-5000 GENERAL INSURANCE 1,300.00 .00 .00 1,300.00 .0 210-56720-7000 GRANTS 5,000.00 .00 .00 5,000.00 .0 TOTAL EXPENSES 100,369.85 3,725.00 3,725.00 96,644.85 3.7 TOTAL FUND EXPENDITURES 100,369.85 3,725.00 3,725.00 96,644.85 3.7 NET REVENUE OVER EXPENDITURES .00 ( 3,725.00) ( 3,725.00) 3,725.00 .0 FOR ADMINISTRATION USE ONLY 8 % OF THE FISCAL YEAR HAS ELAPSED 02/10/2025 10:13AM PAGE: 1 Page 4 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 01/25 (01/31/2025) Feb 07, 2025 1:56PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 01/01/2025 (00/25) Balance .00 * .00 * .00 01/10/2025 AP 43 JOHNSON, LINDSAY 1,625.00 **Inv. No: JANUARY 15 2025 **Desc: BID Coordiator Payment **Inv. Date: 01/15/25 01/31/2025 AP 284 JOHNSON, LINDSAY 1,625.00 **Inv. No: JANUARY 31 2025 **Desc: BID Coordiator Payment **Inv. Date: 01/31/25 01/31/2025 (01/25) Period Totals and Balance 3,250.00 * .00 * 3,250.00 YTD Encumbrance .00 YTD Actual 3,250.00 Total 3,250.00 YTD Budget .00 Unexpended 3,250.00- 210-56720-3000 General Expense 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-3100 Supplies and Materials 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-3110 Postage 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-3120 Advertising/Promotions 01/01/2025 (00/25) Balance .00 * .00 * .00 01/10/2025 AP 60 SANTA'S CREW 280.00 **Inv. No: 2025 DEPOSIT **Desc: BID Reindeer Down Payment **Inv. Date: 01/07/25 01/31/2025 (01/25) Period Totals and Balance 280.00 * .00 * 280.00 YTD Encumbrance .00 YTD Actual 280.00 Total 280.00 YTD Budget .00 Unexpended 280.00- 210-56720-3200 Equipment 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-3300 Training and Memberships 01/01/2025 (00/25) Balance .00 * .00 * .00 Page 5 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 01/25 (01/31/2025) Feb 07, 2025 1:56PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3300 Training and Memberships (continued) 01/10/2025 AP 62 SHAWANO COUNTRY CHAMBER OF COMMER 150.00 **Inv. No: 2022-2141 **Desc: BID Associate Membership **Inv. Date: 11/26/24 01/17/2025 AP 192 SHAWANO COUNTRY CHAMBER OF COMMER 45.00 **Inv. No: 2022-2253 **Desc: BID Chamber Banquet **Inv. Date: 01/11/25 01/31/2025 (01/25) Period Totals and Balance 195.00 * .00 * 195.00 YTD Encumbrance .00 YTD Actual 195.00 Total 195.00 YTD Budget .00 Unexpended 195.00- 210-56720-3350 Mileage Expense 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4685 Event Fees 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4800 Interest on Investments 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 01/01/2025 (00/25) Balance .00 * .00 * .00 Page 6 of 15 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 01/25 (01/31/2025) Feb 07, 2025 1:56PM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4855 Sponsorships (continued) 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4890 Miscellaneous Income 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-5000 General Insurance 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-7000 Grants 01/01/2025 (00/25) Balance .00 * .00 * .00 01/31/2025 (01/25) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 Number of transactions: 5 Number of accounts: 17 Debit Credit Proof Grand Totals: 3,725.00 .00 3,725.00 Page 7 of 15 BID Coordinator Report February 12, 2025  Spring BreakOUT – March 8 o Our next event! o We have 24 businesses signed up to participate.  Annual Meeting – April 10 o Last month we discussed idea of someone talking about marketing – did anyone have any other thoughts or suggestions for a speaker?  ShawanoFest & Octoberfest vendors o Vendors: For 2025, let’s discuss a different approach to the type of vendor at ShawanoFest and Octoberfest. o At each event we have room for 52 vendor spaces in the 100 and 200 block of Main Street (we only use the portion in the 200 block of South Main Street that is north of The Naberhood). o 2024 at ShawanoFest had 46 vendor spaces that were vendors selling items (crafts, goods, commercial products such as Thirty-one). The remaining vendors had what I would consider displays (window company, political party, etc). o I would like to propose in 2025 we only allow vendors who are selling items; these are the type of vendors that attendees patronize. o However, there is a high level of inquiry from businesses who would like to have a booth at these events. Could we find an alternative area for them? It would still need to be an area with good foot traffic. Is there a spot in The Naberhood? Could we do this as a “test run” this year and charge a lower rate? With the thought we would be asking for vendor feedback and rate is subject to increase in future years?  Other o Parking – an email was sent a few weeks ago reminding business owners NOT to park in front of their own business and/or a neighboring business. I encouraged business owners and their employees to use the city public parking lots and leave parking spaces in front of storefronts for customers. o Website: I’ve been working on slowly updating our website, starting with the Business tab and redesigning these pages to include each business’ logo as well as phone number, location and web/social link. Previously it was just a listing of businesses which was kind of boring and uninviting to click on. The traffic on our website has increased with many of those checking out the retail link. o I met with Amber at Boho Belle Boutique prior to her grand opening. o Meeting with Rachel Bleser; they have purchased the former Hal’s Hallmark building. o Meeting scheduled with Natasha Selle on Thursday, the owner of Hearts of Garnet that will be opening her business on February 14 in the former Idell Johnston State Farm Insurance building. o Have met with Patti Peterson from Christensen Printing and Tracy Sirna from Results Broadcasting – will go over their proposals during the February meeting. Page 8 of 15  BID Business Improvement Grant Summary 2017 - 2024 Year Year BID Grant Total Amount of Total Amount of Total Grant Business Was Paid Renovation Costs BID Grant Amount 1 Jill’s Pet Shoppe 7/14/2017 $2,572.61 $1,286.31 2 Gentleman’s Quarter 9/29/2017 $6,420.00 $3,000.00 2017 3 Thrivent Financial 11/20/2017 $20,844.20 $5,000.00 $9,286.31 4 Ron Wagner/Strandz 2/1/2018 $6,420.00 $3,210.00 5 Paramount Photo 7/13/2018 $2,362.50 $1,181.25 2018 6 ANEW – The Stock Market 10/9/2018 $14,385.36 $5,000.00 $9,391.25 7 Shear America Salon 1/24/2019 $2,420.38 $1,210.19 8 Off The Wall 4/16/2019 $4,423.79 $2,211.90 9 Body Essentials 5/23/2019 $3,627.65 $1,813.83 10 Revive Salon 7/22/2019 $12,005.98 $5,000.00 11 Central WI Black Belt Academy, LLC 8/28/2019 $49,375.00 $5,000.00 12 Big City Gyros and Cheesesteaks 9/3/2019 $182,500.00 $5,000.00 13 Stubborn Brothers Brewery 9/24/2019 $11,938.96 $5,000.00 2019 14 Martin Jewellers 11/15/2019 $14,981.05 $5,000.00 $30,235.92 15 Jim's Rentals #1 (Jim Martin) 1/8/2020 $6,867.12 $3,433.56 16 Dreier’s Pharmacy 2/24/2020 $43,060.04 $5,000.00 17 R. Franklin Clothing 4/27/2020 $15,000.00 $5,000.00 18 Wholistic Yoga Center, LLC 5/22/2020 $25,961.67 $5,000.00 19 James Aschenbrener, Greenhill Law Office 108 S 6/18/2020 $16,784.00 $5,000.00 20 Kasey Hohn, Dotcom Vinyl, LLC 11/4/2020 $15,574.59 $5,000.00 2020 21 James Aschenbrener, Greenhill Law Office 110 S 11/30/2020 $16,178.49 $5,000.00 $33,433.56 22 Wolf River Plaza, LLC (Total Fitness) 1/13/2021 $6,490.94 $3,245.47 23 Jesse Krajenka (113 S Main Street, Shawano) 1/13/2021 $30,000.00 $4,843.86 24 P&D Quality Auto Sales & Services 2/18/2021 $7,580.27 $3,790.14 25 Gingerly Salon, Brittany Brandt 3/12/2021 $1,620.00 $810.00 26 Gingerly Salon, Brittany Brandt 3/19/2021 $700.00 $350.00 27 Til The Cows Come Home 4/6/2021 $10,236.37 $5,000.00 28 Benishek Properties, LLC 10/19/2021 $9,950.00 $4,975.00 2021 29 Spa Party on Main (146 S Main St) 11/8/2021 $26,103.54 $5,000.00 $28,014.47 30 Music Asylum, LLC 1/11/2022 $12,150.00 $5,000.00 31 FullyStocked Wine & Liquor Lounge 2/3/2022 $19,168.35 $5,000.00 32 Three Little Birds, LLC 2/15/2022 $22,274.28 $5,000.00 33 Jdogg's 3/22/2022 $10,360.35 $5,000.00 34 Zurko Enterprises Inc. 5/23/2022 $10,600.00 $5,000.00 35 The Blend, LLC 9/7/2022 $17,675.00 $5,000.00 2022 36 Tatted Dad Company 9/7/2022 $16,692.00 $5,000.00 $35,000.00 Page 1 Page 9 of 15 37 Island Tropics (First draw) 2/10/2023 $9,543.26 $4,771.63 38 Thornberry Cottage Baby & Gift 4/6/2023 $15,210.20 $5,000.00 39 Old Glory Candy 6/5/2023 $10,080.00 $5,000.00 40 Thornberry Cottage Furnishings & Home Décor 6/26/2023 $21,029.14 $5,000.00 41 Darling Estates, LLC 7/10/2023 $10,921.63 $5,000.00 42 Sweetgrass Behavioral Health 9/22/2023 $4,996.06 $2,498.03 43 Sweetlife Eatery 10/12/2023 $55,000.00 $5,000.00 2023 44 A Northern Venture, LLC 10/13/2023 $4,964.00 $2,482.00 $34,751.66 45 The Stock Peddler 3/18/2024 $23,606.00 $5,000.00 46 Ole' Town Tap, LLC (Tony Powers) 3/25/2024 $21,855.00 $5,000.00 47 Dotcom Branding, 201 N Main 4/1/2024 $12,000.00 $5,000.00 48 Dotcom Branding, 201 1/2 N Main 4/1/2024 $18,000.00 $5,000.00 49 Ultimate Closet Too, 146 S Main 4/8/2024 $6,458.35 $3,229.18 50 Sun Sorbet, LLC 201-203 S Main 6/19/2024 $6,330.00 $3,165.00 51 RICS, INC 204 S Main St 7/24/2024 $12,156.00 $5,000.00 52 RICS, INC 206 S Main St 7/24/2024 $8,900.00 $4,450.00 53 RICS, INC 108 E Division St 7/24/2024 $10,247.00 $5,000.00 54 Young at Harts, LLC 142 S Main 8/19/2024 $190,597.00 $5,000.00 2024 55 Sakom Services WI LLC 109 S Main 8/27/2024 $9,995.00 $4,997.50 $50,841.68 Totals: $1,127,193.13 $230,954.85 $230,954.85 Page 2 Page 10 of 15  Business Improvement District Action Item Meeting Date: February 12, 2025 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Results Broadcasting 2025 Proposal Subject: The approval of this action item would place ads on WTCH 96.1, Frog 92.3 and WOWN 99.3. Each station will run 6x (:30 ads) per day for 7 days in 6a-12p (prime time) for each event. This schedule will run for 8 BID events; on a non-event month shop local ads will be run. Background: • This is a similar proposal to 2024; there was a rate increase in 2025. • Slight change in billing; in 2025 will be billed over a 10-month time period (not 9 as in the past) due to the fact our first event is March. See following page for tentative monthly plan. • This proposal includes: WTCH Christmas Music takeover which we use to promote the Holiday Stroll & Tree Lighting; regular spots on the Breakfast Club and coverage of Shawano community events, such as Santa parade. Financial Considerations: • This expense is budgeted in Advertising/Promotions cost area (210-56720-3120). Recommendation: Recommend the 3-station option (WTCH 96.1, Frog 92.3 and WOWN 99.3) at a cost of $378/month for the months of March through December. This would be an annual cost of $3780. Page 11 of 15  2025 Shawano Business Improvement District Radio Marketing Plan Radio Schedule for Monthly BID Events March – December Each station will run 6x :30ads per day for 7days in 6a-12p (prime time) for each Event/Month This schedule will run each of the 8 events and on a non event month will run A Shop local/BID Downtown general ad Proposed Plan: March – Spring BreakOUT April – none May – Ladies’ Day June – Shop Local July – ShawanoFest August – Sidewalk Sale September – Octoberfest October – Witches’ Night Out November – Holiday Stroll & Tree Lighting December – Santa parade 3 Stations - BID Cost March-Dec BID price $378/m $4.23/ad (Actual Rate Card $2,100/m $20/ad) BID Total Yearly Cost per $3780 (Actual Rate Card Total Value $17,010) *Billed March – December Note: Program includes at no charge: - WTCH Christmas Music Takeover Day. Also- regular visits on Breakfast Club and coverage of Shawano Community Events Link on website (1) This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to, decisions not to place advertising on particular stations on the basis of race, gender, national origin, or ancestry. 1456 E. Green Bay St. Shawano, WI 54166 Office: 715.524.2194 Fax: 715.524.9980 Page 12 of 15  Business Improvement District Action Item Meeting Date: February 12, 2025 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Market Messenger Advertising Proposal 2025 Subject: The approval of this action item would give Shawano Downtown presence in the Market Messenger to promote our events. In addition, print copies of the Shawano Downtown maps that were introduced in 2024. Background:  In 2024, Shawano Downtown created a map per request by many businesses. This project was well-received. We tweaked the map throughout the year as new businesses joined Shawano Downtown and had additional copies printed and distributed. In addition, this map was printed in the Market Messenger for our location-driven events (example: Ladies’ Day). In addition, ads were placed in the Market Messenger for ShawanoFest, Octoberfest, Holiday Stroll & Tree Lighting, Santa Parade.  During the February BID meeting, Patti Peterson will outline the 2025 proposal (see following pages), which is very similar to 2024. However, the 2025 propsal includes printing of more maps in 2025. Financial Considerations:  This expense is budgeted in Advertising/Promotions cost area (210-56720-3120). Recommendation: Recommend moving forward with the proposal from The Market Messenger at a cost of $3640. Page 13 of 15  Shawano Business Improvement District Marketing Proposal March 1 – December 31, 2025 2025 Events March – Spring Break Out | May – Ladies’ Day July - ShawanoFest | October - Octoberfest and Witches Night Out November – Holiday Stroll & Tree Lighting | December - Santa Parade The purpose of the map is two-fold: 1. Market Messenger advertising Of the 2025 events, three are “location-driven” by the businesses who choose to participate. 1. Spring Break Out 2. Ladies’ Day 3. Witches’ Night Out The map will be used to direct shoppers to the participating businesses by highlighting their locations. Ad space can then be purchased by the various businesses and placed with the map for greater impact. 2. Tear-off padded maps for directing shoppers We will have updated maps printed and padded into tear-off sheets (as time allows) for businesses to provide for shoppers. Value Added Content • Press releases and color photos will be printed prior to each event. • Santa Parade winner photos will be printed. • Map customization will be included for each event. 503 S. Main St., C3 Shawano, WI 54166 715.853.4738 www.cppsite.com Page 14 of 15  Proposed 2025 Advertising Schedule 2 ads per event for ShawanoFest and Octoberfest 1st ad….1 to 2 weeks prior to event - 2 columns wide (3.25”) x 5” high ad - $105 2nd ad…few days to one week prior to event - 3 columns wide (5”) x 7” high ad - $220.50 Investment per Event …$325.50 - The rate is $10.50 PCI - Business ads will be grouped for greater event impact. 1 small ad and Map per event for Spring Break Out, Ladies’ Day, and Witches’ Night Out 1st ad….1 to 2 weeks prior to event - 2 columns wide (3.25”) x 5” high ad - $105 Map Header…few days to one week prior to event - 6 columns wide (10.25”) x 7” high - $441 Investment per Event …$546.00 - The rate is $10.50 PCI - Business ads will be grouped for greater event impact. 2 ads for Holiday Stroll & Tree Lighting – running in conjunction with City Holly Jolly Trolley Promotion 1st ad….1 to 2 weeks prior to event - 4 columns wide (6.75”) x 10.5” high ad (1/2-pg) - $441 2nd ad…few days to one week prior to event - 2 columns wide (3.25”) x 5” high ad - $105 1 small ad for the Santa Parade - 2 columns wide (3.25”) x 5” high ad - $105 March……………. Small Spring Break Out and Map for grouping $546.00 April/May………Small Ladies’ Day ad and Map Header for grouping $546.00 July……………….. Both sizes ShawanoFest ads $325.50 Sept………………. Small Octoberfest ad $105.00 Oct………………… Large Octoberfest ad, $220.50 and Small Witches Night ad, $105 & Map for grouping, $441 $766.50 Nov……………….. Small Holiday Stroll ad, $105 ½-Page Holiday Stroll ad to accompany Holly Jolly Trolley Promo, $441 $546.00 Dec…………………Small Santa Parade ad, $105 $105.00 Investment with events as shown: $2940.00 Map printing – 1,400 qty. (900 were printed in 2024) 700.00 TOTAL ANNUAL INVESTMENT $3640.00 503 S. Main St., C3 Shawano, WI 54166 715.853.4738 www.cppsite.com Page 15 of 15