Tourism Development Commission (Meets on the first Tuesday at 1PM)

AGENDA TOURISM DEVELOPMENT COMMISSION Tuesday, January 3rd , 2023, 4:30 P.M. Gov’t Center RM 204 Video call link: https://meet.google.com/cuu-zrtd-qsa Or dial: (US) +1 513-816-1051 PIN: 811 837 000# Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool, Trisha Hecimovich and Pattie Soliday (Vice Chair) 1. Call to Order 2. Roll Call 3. Report from the Chair 4. Bong Grant Application Pt. 1 & 2 5. Financials (TDC Balance & SWIM Invoice Detail) 5. Tourism Coordinator 6. Travel Guide Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 10/31/2022 at the following locations: Superior Government Center,Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the Superior Telegram, and PACT. Page 1 of 1  Tourist Information Center Management Proposal Staffing: 8 hours Per day at $15.00 Per hour = $120 If staffed 5 days per week $31,200 minimum $120.00 X 358 (days the center will be open per year) = $42,960 minimum $42,960 Benefits: Simple Ira $1,289, Health insurance costs could be as high as $6,000 $7,289 FICA etc. (.0765 x 42,960) $3,286 Management, scheduling, staffing etc… $5,000 *Estimation: My estimate would be anywhere from $40,000 to $55,000 depending on how the center is staffed, whether it is staffed with a full-time employee or two part-time employees. I feel it would take a full year of managing the center to truly figure costs and the best method of staffing. Total: $58,535 Operational Costs: Brochure purchases, Shipping costs, Postage estimate $25,000 Recycling and removal of dated materials estimate $2,000 Phone line and installation/Free wi-fi $300 Wiring for work stations or second POS station $700 Laptop or desktop Computer $1,600 Printer/Copier $800 Misc. office supplies $500 Fixtures $5,000 Total: $35,900 Proposal Grand Total: $94,435 *Other possible expenses: Upgrade of electronic signage in front of building? Marketing? There may be other costs that are not considered in this proposal and without out a full year of managing the tourist information center would we be able to get an accurate accounting. If we are able to reduce the days in which it the tourist information is staffed or if we are able to train members of our volunteer staff to man the tourist information desk, the request for staffing dollars would decrease. They may also be unexpected expenses that arise as well. John Gidley Executive Director Gotta Be Superior Bus Wrap Eau Claire 6 Month Schedule 12/21/22 Monthly Gross Total Panel Size Location Impressions Time Frame Specs Busses Feb Prod Tax Mar Apr May Jun Jul Total Impressions King Kong Eau Claire 280,482 Feb - July 2023 100 x 226 Bus 503 $705.90 $1,764.75 $705.90 $705.90 $705.90 $705.90 $705.90 $6,000.15 1,682,892 King Kong Eau Claire 280,482 Feb - July 2023 100 x 180 Bus 512 $705.90 $1,764.75 $705.90 $705.90 $705.90 $705.90 $705.90 $6,000.15 1,682,892 King Kong Headliner Eau Claire 120,000 Feb - July 2023 35 Feet Long Bus 503 $58.83 $352.95 $58.83 $58.83 $58.83 $58.83 $58.83 $705.93 720,000 King Kong Headliner Eau Claire 120,000 Feb - July 2023 35 Feet Long Bus 512 $58.83 $352.95 $58.83 $58.83 $58.83 $58.83 $58.83 $705.93 720,000 Total Bus Wrap 800,964 $1,529.46 $4,235.40 ####### $1,529.46 $1,529.46 $1,529.46 $1,529.46 $13,412.16 4,805,784 Gotta Be Superior Bus Wrap Madison 6 Month Schedule 12/21/22 Gross Panel Size Location Impressions Time Frame Specs Feb Prod Taxes Mar Apr May Jun Jul Total Impressions King Kong Madison 900,000 Feb - July 2023 100 x 180 $895.32 $2,088.29 $895.32 $895.32 $895.32 $895.32 $895.32 $7,460.21 5,400,000 King Kong Madison 900,000 Feb - July 2023 100 x 180 $895.32 $2,088.29 $895.32 $895.32 $895.32 $895.32 $895.32 $7,460.21 5,400,000 $195.28 $195.28 Total Bus Wrap $15,115.70 Television (Adults 25-49/Female Skew) Gotta Be Superior - Madison WI 11 week schedule 12/21/22 W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O Total TOTAL STATION DAY TIME PROGRAM COST 2/13 2/20 2/27 3/6 3/13 3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 Spots COST WMTV-TV M-F 6A - 7A Morning Show at 6A 5.50 $155.00 :30 2 2 2 2 2 2 1 1 1 1 1 17 $2,635.00 (NBC) $90.00 :15 1 1 1 1 1 5 $450.00 M-F 5P - 5:30P 15 News at 5 7.30 $170.00 :30 2 2 2 2 2 2 2 2 2 2 2 22 $3,740.00 $105.00 :15 1 1 1 1 1 1 1 7 $735.00 M-F 6P - 6:30P 15 News at 6 8.90 $260.00 :30 0 $0.00 $140.00 :15 2 2 2 2 2 10 $1,400.00 M-F 6:30P - 7P Wheel of Fortune 11.60 $300.00 :30 0 $0.00 $170.00 :15 2 2 2 1 2 1 2 1 2 1 9 $1,530.00 Mon 7P - 9P The Voice 7.60 $550.00 :30 0 $0.00 $350.00 :15 1 1 $350.00 Wed 7P - 8P Chicago Med 7.40 $450.00 :30 0 $0.00 $300.00 :15 1 0 $0.00 M-F 10P - 10:30P 15 News at 10 5.00 $190.00 :30 2 2 2 2 2 6 $1,140.00 $110.00 :15 1 2 2 2 2 2 8 $880.00 Sat 10:30 - 12m Sat Nite Live 3.60 $220.00 :30 1 1 $220.00 $125.00 :15 1 1 1 3 $375.00 WMTV-TV Total Spots 11 11 12 11 9 9 8 8 7 8 7 89 $13,455.00 Television (Adults 25-49/Female Skew) Gotta Be Superior - Madison WI 11 week schedule 12/21/22 W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O Total TOTAL STATION DAY TIME PROGRAM COST 2/13 2/20 2/27 3/6 3/13 3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 Spots COST WISC -TV M-F 6A - 7A News 3 This Morning 3.32 $75.00 :30 1 1 1 1 1 1 1 1 1 1 1 11 $825.00 (CBS) $48.75 :15 2 2 2 2 1 2 1 1 1 1 1 16 $780.00 M-F 7A - 9A CBS This Morning 3.46 $50.00 :30 2 2 2 2 2 2 2 2 2 2 2 22 $1,100.00 $32.50 :15 1 1 1 1 1 1 1 1 1 1 1 11 $357.50 M-F 5P - 5:30P News 3 at 5PM 6.12 $125.00 :30 2 2 2 2 2 1 1 1 1 1 1 16 $2,000.00 $81.25 :15 1 1 1 1 1 1 2 2 2 2 2 16 $1,300.00 M-F 6P - 6:30P News 3 at 6PM 6.60 $175.00 :30 2 2 4 $700.00 $113.75 :15 2 2 2 2 2 2 12 $1,365.00 Wed 7P - 8P Survivor 8.00 $375.00 :30 0 $0.00 $245.00 :15 1 1 $245.00 M-F 10P - 10:30P News 3 at 10PM 5.56 $100.00 :30 2 2 2 2 1 1 1 1 1 1 1 15 $1,500.00 $65.00 :15 2 2 1 1 1 1 1 9 $585.00 M-F 10:35P - 11:35 Steven Colbert 4.00 $75.00 :30 1 1 1 1 1 5 $375.00 $48.75 :15 1 1 1 1 1 1 6 $292.50 WISC-TV Total Spots 11 11 12 13 11 11 11 11 11 11 11 144 $11,425.00 Television (Adults 25-49/Female Skew) Gotta Be Superior - Madison WI 11 week schedule 12/21/22 W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O Total TOTAL STATION DAY TIME PROGRAM COST 2/13 2/20 2/27 3/6 3/13 3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 Spots COST WMSM -TV M-F 9P - 9:35P Fox 47 News at 9 1.40 $55.00 :15 2 2 2 2 2 2 2 2 2 2 2 22 $1,210.00 (FOX) WMSM-TV Total Spot 2 2 2 2 2 2 2 2 2 2 2 22 $1,210.00 Streaming (Adults 25-49/Female Skew) Gotta Be Superior- Madison WI 12/21/22 W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O W/O Total TOTAL STATION DAY TIME PROGRAM COST 2/13 2/20 2/27 3/6 3/13 3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 Spots COST Practical Traveler Animal Planet Friday 7P - 9P Dr Jeff Rocky Mountain Vet 1 1 1 1 1 1 1 1 1 1 1 1 1 BRAVO Monday 7P - 10P Below Deck 1 1 1 1 1 1 1 1 1 1 1 1 1 FOOD Fri - Sun 6A - 10P Diners 2 2 2 2 2 2 2 2 2 2 2 2 2 HGTV Tue - Thur 5P - 12M House Hunters/International 2 2 2 2 2 2 2 2 2 2 2 2 2 HIST Wed 7P - 9P American Pickers 1 1 1 1 1 1 1 1 1 1 1 1 1 180 $1,834.38 Spontaneous Traveler ENT Mon - Fri 7P - 10P Prime Rotators 3 3 3 3 3 3 3 3 3 3 3 3 3 FRFM Sat - Sun 7P - 10P Weekend Movie Rotators 2 2 2 2 2 2 2 2 2 2 2 2 2 OXYG Wed/Sat 7P - 8P Prime Access 2 2 2 2 2 2 2 2 2 2 2 2 2 TLC Fri 7P - 10P 90 day fiance happily ever after 2 2 2 2 2 2 2 2 2 2 2 2 2 234 $1,415.18 Outdoorsman CMDY Mon - Sun 7P - 12M Prime Rotator 3 3 3 3 3 3 3 3 3 3 3 3 3 DISC Mon - Fri 7P - 9P Prime Rotator 3 3 3 3 3 3 3 3 3 3 3 3 3 ESPN Mon - Sun 5A - 10A Morning Rotation 3 3 3 3 3 3 3 3 3 3 3 3 3 NAT GEO Sun 7P - 9P Wicket Tuna 1 1 1 1 1 1 1 1 1 1 1 1 1 TRU Mon - Thur 7P - 9P Impractical Jokers 2 2 2 2 2 2 2 2 2 2 2 2 2 312 $1,235.00 Streaming On the top 8% of all streaming 46,375 Impressions 46,375 Impressions 46,375 Impressions Impressions $5,200.00 platforms and devices like Month Month Month 140,206 Roku, Direct TV, Sling Adults 25-54/Geographic Zipcodes $9,684.56 Television and Cable Total $35,774.56 AUGUST Role Hours Total Cost Description of Work Website Developer 4.25 $743.75 Website kickoff meeting Website discovery meeting Post-meeting discussion with web team Reviewed discovery document Project Managers 18.16 $3,178.00 Led website kickoff meeting Attended website discovery session and branding discovery session Sent website development questions to Becky Recapped discovery session and updated team Set timeline for brand document Discussed target audiences, archetype, themes, and marketing tactics with team Met with Becky and Lindsey to talk through process Creative Director 8.75 $1,531.25 Listened to recording of branding session Met with team to recap session and start brainstorming ideas Talked with team about must-have photos and photography plan Brand Strategist 19.25 $3,369 Prepped for brand discovery session Led brand discovery session Recapped discovery session and wrote high-level insights Met with internal team to start discussing audiences, themes, and archetypes Copywriter 9.33 $1,632.75 Met with Project Manager and Brand Strategist to recap discovery meeting and talk through next steps Reviewed notes from discovery session and listened to recording Met with internal team to start discussing audiences, themes, and archetypes Started working on brand story and tone of voice Art Director 1 $175 Met with Creative Director and Brand Strategist to talk through photo/video plans Reached out to potential photographer to schedule date Digital Strategist 0.5 $87.50 Met with project manger to discuss next steps for digital plan Director of Strateg 1.5 $262.50 Discussed the involvement of our media planner in the marketing plan discovery meeting Researched Wisconsin open meeting laws and closed meeting laws for the discovery session Month Total: $10,979.50 DECEMBER Role Hours Total Cost Description of Work Website Developer 3 $525.00 Attended weekly internal touchbase meetings Attended December website presentation with Superior team Started designing other website pages Project Manager 33.2 $5,810.00 Attended weekly internal touchbase meetings Attended December presentations with Superior team Wrote agendas for meetings and scheduled meetings Attended website design internal review Assigned to-dos for creative team for all tactics and adjusted deadlines as needed Lead creative team in winter photography planning meetings Adjusted winter photography schedule Searched for winter photography talent Discussed media buy with Media Buyer and reviewed with team internally Discussed other media opportunities with Media Buyer Set TV planning meetings for creative team Created shot list for TV shoots Gathered busboard information for creative team Reviewed paid social concept with creative team Reviewed organic social strategy and calendar internally and provided feedback Creative Director 58.35 $10,211.25 Attended weekly internal touchbase meetings Attended December presentations with Superior team Attended website design internal review Discussed keyword research for website with team Met with photographer for winter photography Attended winter photography talent and schedule internal meetings Reviewed media plan internally TV Character development work Contacted TV locations and coordinated scout days Meetings with creative team to develop TV lines, locations, and schedule Concepted busboards with creative team Reviewed radio scripts with Copywriter Concepted paid social ads with creative team Lead creative team in developing first set of ads Reviewed organic social media plan with Digital Strategist Toured TV locations with creative team Attended proof of concept shoot Brand Strategist 40.75 $7,131 Attended weekly internal touchbase meetings Attended December presentations with Superior team Attended website design internal review Coordinated winter photoshoot with photographer Planned proof of concept shoot Toured TV locations with creative team Attended TV creative planning meetings Attended creative team meetings concepting paid social ads Reviewed organic strategy with creative team Designed email template Concepted busboards and started design Copywriter 43.83 $7,670.25 Attended weekly internal touchbase meetings Attended December presentations with Superior team Reviewed keyword research with Digital Strategist and Creative Director Wrote Superior website copy Wrote multiple versions of TV scripts to review with team Attended proof of concept shoot Toured TV locations with creative team Attended TV creative meetings Concepted busboards with creative team Wrote radio scripts Wrote copy for paid social ads Attended creative team meetings concepting paid social ads Art Director 96.5 $16,888 Attended weekly internal touchbase meetings Attended December presentations with Superior team Finished website design Attended website design internal review Created logo brand standards Met with winter photographer Attended TV concept meetings with creative team Concepted busboards with creative team Attended creative team meetings concepting paid social ads Created social illustrations Designed first set of paid social ads Graphic Designer 15.5 $2,712.50 Attended weekly internal touchbase meetings Attended December presentation with Superior team Attended winter photoshoot planning meetings Attended TV planning meetings and contacted talent Concepted busboards with creative team Attended creative team meetings concepting paid social ads Created social illustration graphics  Digital Strategist/Web Project Mana 16.75 $2,931.25 Attended weekly internal touchbase meetings Attended December presentations with Superior team Conducted keyword research for webstite Managed website progress and to-dos Reviewed media buy with team Completed keyword research for website Presented organic social strategy and calendar to internal team and revised with feedback Director of Strategy 17.75 $3,106.25 Researched media opportunities Attended website design internal review Reviewed media buy with team Wrote talent contract for TV talent Discussed busboards vs. billboards with Media Buyer Reviewed paid social concept with creative team Reviewed organic social strategy and calendar internally and provided feedback PRODUCTION TV Talent Fee for Proof of Concept Shoot $500.00 Month Total: $57,485.25 NOVEMBER Role Hours Total Cost Description of Work Website Developer 4 $700.00 Attended weekly internal touchbase meetings Attended November commission meeting Made revisions to website wireframe Project Manager 31.17 $5,454.75 Attended weekly internal touchbase meetings Attended November commission meetings Migrated content from past site so we have access to it Collected remainder of summer photo talent release forms Communicated logo revisions with Becky and creative team Set up winter photo meetings and created spreadsheet for photo list Discussed media buy with Media Buyer Reviewed campaign concepts with creative team before presentation Put to-dos and set meetings for creative team to write TV scripts Reviewed TV scripts with team Reviewed digital plan with team Set meetings and timelines for creative team to create digital ads Discussed possible press release opportunities Creative Director 52.38 $9,166.50 Attended weekly internal touchbase meetings Attended November commission meetings Researched a visitor guide and events in Superior to market Curated photos from summer shoot and uploaded them onto a drive Reviewed logo options internally with creative team Created winter photo list and met with photographer to plan production week Met with Media Buyer to discuss media options Attended multiple meetings with creative team to concept and write TV scripts Contacted TV production company for an estimate and scheduled pre-production meeting Lead digital concept meetings with creative team Discussed possible press release opportunities with the Project Managers Brand Strategist 38 $6,650 Attended weekly internal touchbase meetings Attended November commission meetings Met with creative team to discuss revisions to logo Helped create winter photo list and met with photographer to plan production week Designed winter photography moodboards Talked with photographer to get estimate for winter photoshoot Attended multiple meetings with creative team to concept and write TV scripts Attended digital concept meetings with creative team Copywriter 46.23 $8,090.25 Attended weekly internal touchbase meetings Attended November commission meetings Created concepts presentation Attended TV concept meetings Wrote multiple versions of TV scripts to review with team Attended concepts internal review Attended digital concept meetings with creative team Started writing paid social copy to review Art Directors 83.75 $14,656 Attended weekly internal touchbase meetings Attended November commission meetings Worked on website design Finalized logos and made revisions to logo after commission meeting Designed illustrations to include in the concept presentation Attended TV concept meetings with creative team Created storyboard for TV script Searched for music for TV spots Researched inspiration for Superior paid social ads Attended digital concept meetings with creative team Helped create winter photo list Digital Strategist/Web Project Mana 18.75 $3,281.25 Attended weekly internal touchbase meetings Attended November commission meetings Created digital plan Presented the Superior digital plan and schedule to internal team Researched hashtags for campaign Completed keyword research for website Director of Strategy 9.25 $1,618.75 Attended November commission meeting Discussed the visitor guide scope with Creative Director Discussed media buy with Media Buyer Attended internal concepts review and provided strategical direction Attended internal TV script review and provided feedback Month Total: $49,617.75 OCTOBER Role Hours Total Cost Description of Work Website Developer 24.25 $4,243.75 Attended weekly internal touchbase meetings Attended October commission meeting Worked on website wireframe Presented wireframe to internal team Project Manager 16.39 $2,693.25 Attended weekly internal touchbase meetings Attended October commission meeting Met with Lindsey and Becky to talk through name recommendation Led creative kickoff meeting and opened jobs for all tactics Reviewed wireframe with team and provided feedback Reviewed marketing plan with team before presenting Discussed marketing plan timelines with Media Buyer Updated Summer photogrpahy spreadsheet and managed release forms and talent payment tracking Emailed with Becky about our team's name recommendations Discussed winter photography with creative team Scheduled internal concepts meetings for creative team Attended concepts internal review Creative Director 25.5 $4,462.50 Attended weekly internal touchbase meetings Attended October commission meeting Met with Lindsey and Becky to talk through name recommendation Attended creative kickoff meeting Reviewed wireframe with team and provided feedback Went through Summer photograhy selects and marked favorites Created shot list for winter photography Brainstormed concepts for campaign with creative team Reviewed logos and gave feedback Attended concepts internal review Brand Strategist 28.5 $4,988 Attended weekly internal touchbase meetings Attended October commission meeting Met with Lindsey and Becky to talk through name recommendation Attended creative kickoff meeting Reviewed wireframe with team and provided feedback Designed logos Created shot list for winter photography Brainstormed concepts for campaign with creative team Attended concepts internal review Copywriter 13.33 $2,332.75 Attended creative kickoff meeting Reviewed IA with Website Developer Brainstormed concepts for campaign with creative team Created concepts presentation Wrote rationales for concepts Attended concepts internal review Art Directors 25 $4,375 Attended creative kickoff meeting Art director for beach fire shoot Brainstormed logo ideas Designed logos Brainstormed concepts for campaign with creative team Attended concepts internal review Digital Strategist/Web Project Manag 9.5 $1,662.50 Attended weekly internal touchbase meetings Attended October commission meeting Compiled notes from wireframe internal review Led digital brainstorm meeting Researched digital trends for tourism Director of Strategy 7.75 $1,356.25 Attended weekly internal touchbase meetings Attended October commission meeting Reviewed wireframe with team and provided feedback Discussed marketing plan next steps with Project Manager and reformatted plan to send to client Attended concepts internal review PRODUCTION Talent Fees 375 Month Total: $26,488.50 SEPTEMBER Role Hours Total Cost Description of Work Website Developer 4.25 $743.75 Attended weekly internal touchbase meetings Worked on website IA Project Manager 27.58 $4,826.50 Attended commission meeting in September Attended weekly internal touchbase meetings and prepped for them Reviewed brand document internally before presenting Recapped branding presenation with our team, sent document to contractors to update them Set up and lead marketing plan kickoff meeting Worked with Director of Strategy, Media Planner, and Digital Strategist to develop budget plan Created spreadsheet for shot list Participated in photography prep meetings with creative team discussing location, time, and ta Called businesses in Superior and asked for existing photos Posted talent calls Contacted talent with location and time information Sent talent release forms to talent and tracked forms and payment on spreadsheet Creative Director 46.83 $8,195.25 Attended commission meeting in September Attended weekly internal touchbase meetings Discussed scope of photography work and schedules with Ashton Lead creative team in developing shot list for Summer and Winter photography Created task list for creative team and delegated jobs to team Contacted talent and reached out to connections to ask about filling in for shoots Conducted internal creative meetings to finalize location, time, and talent Attended shoots with Ashton as Art Director Mailed checks for talent Curated photos and reviewed selects from Ashton Reviewed Paul Vincent's portfolio Attended naming meetings with team and conducted research to help with ideas Brand Strategist 10.75 $1,881 Attended commission meeting in September Attended weekly internal touchbase meetings Participated in internal creative photography meetings Discussed naming options with creative team at various internal meetings Started sketching logos Copywriter 5.9 $1,032.50 Revised brand story with Brand Strategist's feedback Proofed brand document before presentation Attended internal brand document review and read through slides Attended naming meetings to discuss options and ideas with creative team Explored tag lines for name Art Directors 42.5 $7,438 Attended naming meetings with creative team Spent time in Superior shooting photos (Barkers Island, Anchor Bar, Whaleback Ship, etc.) Attended the Sellers Auction and shot photos Called locations in Superior to get approval to shoot Set up meetings with photographer Searched for inspiration photos and created moodboards for each shoot Digital Strategist/Web Project Mana 4.75 $831.25 Internal meeting with Website Developer to prep for start of IA Attended marketing plan kickoff meeting and budget review meeting Worked on digital explanation/strategy on presentation slides Worked on website and conversion numbers for marketing plan slides Director of Strategy 11.5 $2,012.50 Lead marketing plan kickoff meeting with team Put together budget plan based on tactics that were discussed in kickoff meeting Met with Project Manager to review draft of budget plan Built marketing plan presentation and filled in slides Met with strategy team to review marketing plan slides and discuss next steps to finalize plan PRODUCTION Talent Fees 2,475 Ashton Invoice $13,328.18 Month Total: $42,763.68  Tourism Development Commission Working Budget/Commitments As of December 29, 2022 Projected Funds = 70% of the Total Hotel-Motel Tax Collected = $688,417.39 Remaining Remaining Approved Budgeted Category Budgeted Approved Paid Amount Amount Rollover Tourism Development Funds Received 10/12/2022 $106,177.20 $0.00 $0.00 $0.00 $106,177.20 Tourism Grants $75,000.00 $0.00 $0.00 $0.00 $75,000.00 Related Tourism Partners (Museums, Visitor Center, etc.) $200,000.00 Visitor Center $40,000.00 $0.00 $40,000.00 Bong Museum $164,243.00 $94,831.78 $69,411.22 Total Related Tourism Partners (Museums, Visitor Center, etc.) $200,000.00 $204,243.00 $94,831.78 $109,411.22 ($4,243.00) SWIM Creative $250,000.00 $250,000.00 $218,750.00 $31,250.00 $0.00 Visitor Guide $55,000.00 $0.00 $0.00 $0.00 $55,000.00 Unallocated $108,417.39 Film Incentives (UMFO) $20,000.00 $0.00 $20,000.00 Forum - Advertising for RFP $108.25 $108.25 $0.00 Total Unallocated $108,417.39 $20,108.25 $108.25 $20,000.00 $88,309.14 TOTAL $688,417.39 $474,351.25 $313,690.03 $160,661.22 $320,243.34 Collections 2022 (70%) Q1 2022 Q2 2022 Q3 2022 Q4 2022 Total 2022 Hotel-Motel Tax Collections $132,904.36 $204,198.19 $283,368.43 $91,114.09 $711,585.07 Collections 2021 (70%) Q1 2021 Q2 2021 Q3 2021 Q4 2021 Total 2021 Hotel-Motel Tax Collections $114,692.19 $175,407.15 $251,028.22 $147,289.83 $688,417.39 Change: $18,212.17 $28,791.04 $32,340.21 ($56,175.74) $23,167.68 Deb Kamunen 12/29/2022 Tourism Development Commission Funded 100% by TDC Funds JOB TITLE: MARKETING & TOURISM COORDINATOR – Independent Contracted Position Date Originated: 2022 Date Revised: 11/30/2022 Reports To: Tourism Development Commission DEFINITION: Under general direction of the Tourism Development Commission (TDC), this position is responsible for the development and implementation of marketing and public relations strategy and duties as they relate to Tourism for the City of Superior. DISTINGUISHING CHARACTERISTICS: This is a single position class in which the incumbent uses initiative and independent judgement in managing and coordinating all strategic communications, marketing and branding efforts for Tourism for the City of Superior. This position contributes to enhancing the image and reputation of the City, as it relates to tourism, by carrying out external communications and brand promotion. The Marketing & Tourism Coordinator will also help foster a positive organizational climate by building relationships that improve communications with those in the community and regional partner organizations who want to be involved in promotion of the City to tourists. TYPICAL TASKS: 1. Serve as official Tourism Representative for the City of Superior. 2. Assess, develop, recommend and implement programs (i.e. branding strategy) that will enhance the City of Superior’s tourism profile and reputation. 3. Serve as spokesperson to media. Develop and execute a public and media communication strategy to align with the City’s Tourism Mission, goals and strategic objectives. 4. Draft articles and reports on the status of major initiatives for TDC. 5. Act as liaison to develop and maintain effective relationships with Ad Agency of Record; TDC; stakeholders of Rooms Tax: hotel/motels, short-term rentals, and any/all businesses interested in tourism traffic, i.e. restaurants, attractions, events. 6. Determine a process with accommodations to track occupancy percentages to coordinate whether marketing necessary. 7. Serve as main contact for Marketing City Tourism to statewide organizations and independent solicitors and refers appropriate items to ad agency for consideration. 8. Decide membership affiliations that are beneficial and maintain contact with them. 9. Contact Chamber of Commerce, Development Association, and Business Improvement District about new businesses, interested in tourism customers. 10. Contact and/ or visit area businesses to obtain ‘listing’ information for the web site, visitor guide, etc. 11. Assist ad agency with local vendors and providers to utilize for services (photographers, videographers, etc.). 12. Assist agency of record with production and execution of Visitor Guide and events Marketing & Tourism Coordinator Page 2 of 3 funded by TDC. 13. Conduct ad sales for TDC website and visitor guide, etc. as needed. 14. Oversee day-to-day execution of tourism content and postings across Facebook, Twitter, Instagram, YouTube, LinkedIn and/or other social media sites. 15. Manage news items, event calendar and other information on the TDC websites. 16. Monitor contractors and vendors who receive Rooms Tax Funds from TDC. 17. Collaborate with agency of record to compile and analyze statistical data and insights to report on results of all marketing efforts, social advertising, including trends, opportunities, and strategic recommendations. 18. Collaborate with Visitor Center as needed. 19. Complete initial review of TDC grant applications. 20. Assist TDC chairperson with meeting agendas, attend TDC meetings and take minutes. 21. Work outside of the regular workday, including evenings and weekends, to attend conferences, meetings, or events. 22. Perform other duties or responsibilities as apparent or assigned by TDC. EMPLOYMENT STANDARDS: Knowledges: • Thorough knowledge of the principles and practices of public relations and marketing. • Thorough knowledge of principles and techniques of public, media, and community relations. • Thorough knowledge of social networking sites and applications. • Working knowledge of the use of technology for communication purposes. • Working knowledge of all Microsoft applications. • Working knowledge of marketing research techniques, practices and analytics. • Working knowledge about developing and managing websites. Ability To: • Communicate effectively, in oral and written form, to diverse groups and individuals. • Organize, plan and research projects and programs, make recommendations, write reports, and successfully implement, once approved. • Develop strategic marketing programs to increase and enhance the visibility, revenue, volunteers and sponsorships for City tourism programs and events. • Adapt content and style of communications to a variety of audiences and in a variety of forms. • To perform duties with considerable judgment, resourcefulness, and initiative under limited supervision and within the boundaries of responsibility. • Stay current on social networking applications. • To represent TDC in a positive and professional fashion to the public and other community stakeholders. • Establish and maintain effective and positive working relationships with both internal and external persons. • Work independently and effectively with multiple priorities and projects. • Maintain complete and accurate records. Marketing & Tourism Coordinator Page 3 of 3 REQUIREMENTS: Training and experience: Any combination of training and experience which would provide the required knowledges and abilities is qualifying. A typical way to obtain these knowledges and abilities would be: Graduation from an accredited college or university with a Bachelor degree in Public Administration, Communication, Marketing, or closely related field. In addition, two to four years related experience in local government or working in marketing or public relations. SPECIAL REQUIREMENTS: Driver License Requirement: Must possess valid driver’s license or be able to provide a suitable form of transportation as approved by the department head. Residency Requirement: None required, but would prefer that the candidate reside within the City of Superior city limits. Background Investigation Requirement: Must pass a background investigation prior to hire. Post Job Offer Medical Examination Requirement: Must pass the medical examination requirements established for the specified occupational grouping and drug screen prior to hire. Revised by P. Soliday 11/30/22 Additional Tactic Estimate Gotta Be Superior Summer 2023 Campaign Campaign Tactics November 7, 2022 Overview: As the planning and concepts phase progress, one additional tactic is currently recommended to explore further. TACTICS: AGENCY SERVICES Visitor Guide Concept/Rationale: Swim will concept the Visitor Guide and write rationale $7,000 as to what type of guide is recommended for Gotta Be Superior. Swim will also conduct research regarding distribution, quantity, and costs. Finally, Swim will assess the necessary logistics to create the guide and determine the appropriate level of administrative support required to execute the production of a visitor guide. A final report will be presented to the commission. This tactic does not include the creation or production of the Visitor Guide. TOTAL AGENCY SERVICES: $7,000 TERMS: An invoice for a 50% installment will be issued at the time of signing of this document. The project will begin following receipt of the installment. Cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided and work will begin following client approval of the additional services estimate. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 60 days and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (3) rounds of revisions. Additional rounds of revisions will incur additional cost to the client. Swim Creative is not responsible for trademark or copyright research, and is not liable for infringement on any existing copyrights or trademarks. Final, approved and paid-for names/taglines/logos/artwork are the sole property of the client. Swim Creative recommends copyright and/or trademark research by an outside legal firm. Swim Creative retains rights to use names/taglines/logos/artwork for promotional uses. Thank you for the opportunity to bid on your project. Please sign and email madelyn@swimcreative.com. SIGNATURE____________________________________________ DATE____________________ The above signatory agrees to project scope, terms, disclaimer and total price, and is authorized to do so. CONFIDENTIAL The contents of this estimate are the property of Swim Creative, LLC and are not to be shared with any outside entity including, but not limited to, other marketing or advertising agencies or any third party vendors, consultants or competitors of Swim Creative in any way, shape or form including, but not limited to, spoken, digital or hard copy form, without the written permission of Patrice Bradley, CEO. a 3 West Superior Street p 218-722-1404 Duluth, Minnesota 55802 w SwimCreative.com